(California Unfair Competition Law, Cal. Bus. & Prof. Code § 17200)   (Unjust Enrichment / Quasi-Contract / Restitution)   17.  Plaintiffs hereby re-incorporate and re-allege paragraphs all the preceding  paragraphs as if fully set forth herein.   18.  LIVING ESSENTIALS’ actions constitute unlawful and unfair conduct within the  meaning of California’s unfair competition law.   20.  Plaintiffs hereby re-incorporate and re-allege paragraphs all the preceding  paragraphs as if fully set forth herein.   21.  LIVING ESSENTIALS has received a financial benefit from Plaintiffs that it is  unjust for LIVING ESSENTIALS to retain.  7.  ABC is a wholesale food distribution company operating in Los Angeles County.   It has been in business since January 15, 2013.    8.  ABC purchases large volumes of food, beverages, and consumer products that the  average consumer would see on the shelves of local convenience stores and markets.  Small,  independent wholesalers or retailers in the southern California region shop at ABC’s warehouse  and purchase goods for resale.    9.  PITCO is a wholesale food distribution company that has been in business for  thirty years, serving independent stores in northern California from Napa to the Fresno and  Bakersfield area.  Its customers are small, locally-owned businesses such as other wholesalers,  convenience stores, gas stations, Hispanic grocery stores and bodegas.  Such stores are often  passed over by larger vendors and struggle to compete with large “big box” retailers.   Plaintiffs’ Wholesale Businesses  