66.  Plaintiff incorporates each preceding paragraph as if fully set forth herein.    67.  Plaintiff and each member of the Class is a “Consumer” as that term is defined by Cal.  Civ. Code § 1761(d).    68.  The Products are a “Good” as that term is defined by Cal. Civ. Code § 1761(a).   81.  Plaintiff incorporates all preceding factual allegations as if fully set forth herein.    82.  Plaintiff and the Class have standing to pursue a cause of action for false advertising  under Bus. & Prof. Code §17500, et seq. because Plaintiff and members of the Class have suffered an  injury-in-fact and lost money as a result of Defendant’s actions as set forth herein.   83.  Defendant advertised, marketed, and otherwise disseminated misleading information to  the public through the product labels.   84.  Defendant continues to disseminate such statements.   85.  Defendant’s statements are misleading.   86.  Defendant knows that these statements are misleading, or could have discovered their  misleading nature with the exercise of reasonable care.   87.  Plaintiff and Class members relied on Defendant’s marketing and labeling.   92.  Plaintiff incorporates the preceding paragraphs as if fully set forth herein.   93.  Plaintiff and the Class have standing to pursue a cause of action for false advertising  under Bus & Prof. Code §17200, et seq. because Plaintiff and members of the Class have suffered an  injury-in-fact and lost money as a result of Defendant’s actions as set forth herein.   94.  Defendant’s actions as described herein constitute unfair competitions within the  meaning of Bus. & Prof. Code §17200, in that Defendant has engaged in deceptive business practices  by falsely advertising the content of whey protein in the Products.    95.  Defendant’s actions as described herein constitute unfair competition within the  meaning of Bus. & Prof. Code §17200, in that Defendant has engaged in unlawful, unfair and  deceptive business practices by violating California’s Sherman Food Drug & Cosmetic Act and  California’s Consumer Legal Remedies Act.   96.  Defendant’s actions as described herein constitute unfair competition within the  meaning of Bus. & Prof. Code §17200, on the additional grounds that Defendant has failed to properly  label the Products in accordance with 21 C.F.R. 101, et seq.   The Differences Between Whey Protein & Free Form Amino Acids   Unjust Enrichment  (On Behalf of the Classes)  108.  Plaintiff incorporates the preceding factual allegations as if fully set forth herein.  109.  Plaintiff and Class Members conferred benefits on Defendant by purchasing the  Products.  110.  Defendant has been unjustly enriched in retaining the revenues derived from Plaintiff  and Class Members’ purchase of the Products.  Retention of those monies under these circumstances is  unjust and inequitable because Defendant’s labeling of the Products was misleading to consumers,  which caused injuries to Plaintiff and Class Members because they would have not purchased the  Products, or would not have paid as much for them, if the true facts would have been known.  111.  Because Defendant’s retention of the non-gratuitous benefits conferred on them by  Plaintiff and Class Members is unjust and inequitable, Defendant must pay restitution to Plaintiff and  the Class Members for their unjust enrichment, as ordered by the Court.    Violation of the California Unfair Competition Law, Cal. Bus. & Prof. Code § 17200, et seq.  (On Behalf of the California Subclass Members)   Violation of the California Consumer Legal Remedies Act, Cal. Civ. Code §1750, et. seq.   (On Behalf of the California Subclass Members)    Violation of the California False Advertising Law, Cal. Bus. & Prof. Code § 17500, et seq.   (On Behalf of the California Subclass Members)  