15.  Chipotle owns and operates a nationwide chain of casual Mexican fast-food  restaurants that has a fairly limited menu of tacos and burritos served on flour or corn tortillas, burrito  bowls (a burrito without the tortilla), and salads.  See Exhibit 1.  Chipotle’s menu items can be filled  with a selection of proteins such as chicken, steak, beef (“barbacoa”), pork (“carnitas”) or vegetables  and tofu (“sofritas”).  Customers can then select from a cafeteria style selection of toppings or  condiments such as cheese, sour cream, salsa, guacamole, rice and beans.  Chipotle also serves corn  tortilla chips as well as a selection of soft-drinks like Coca-Cola, Diet Coke, Pibb Ultra and Sprite.   Some Chipotle stores have alcoholic beverages such as beer and margaritas.    69.  California Plaintiffs reallege each and every allegation contained above, and  incorporate by reference all other paragraphs of this Complaint as if fully set forth herein.  California  Plaintiffs bring this claim on behalf of the California Class.   70.  The California Consumer Legal Remedies Act (“CLRA”), Civil Code section 1750,  et seq., was designed and enacted to protect consumers from unfair and deceptive business practices.   To this end, the CLRA sets forth a list of unfair and deceptive acts and practices in Civil Code section  1770.   71.  The CLRA applies to Chipotle’s actions and conduct described herein because it  extends to the transactions involving the sale of goods or services for personal, family, or household  use within the meaning of Civil Code section 1761.   72.  At all relevant times, California Plaintiffs and members of the California Class were  "consumers" as that term is defined in Civil Code section 1761(d).   81.  California Plaintiffs reallege each and every allegation contained above, and  incorporate by reference all other paragraphs of this Complaint as if fully set forth herein.  California  Plaintiffs bring this claim on behalf of the California Class.   82.  Each of the above deceptive and misleading advertising practices of Chipotle set forth  above constitutes untrue or misleading advertising under the California False Advertising Law  (“FAL”).  Cal. Bus. & Prof. Code §§ 17500, et seq.   86.  California Plaintiffs reallege each and every allegation contained above, and  incorporate by reference all other paragraphs of this Complaint as if fully set forth herein.  California  Plaintiffs bring this claim on behalf of the California Class.   87.  Chipotle has engaged in unfair competition within the meaning of California Business  & Professions Code section 17200, et seq., because Chipotle’s conduct is unlawful, misleading and  unfair as herein alleged.     88.  California Plaintiffs, the members of the Class, and Chipotle are a “person” or  “persons,” within the meaning of Section 17201 of the California Unfair Competition Law (“UCL”).   A.  Chipotle Markets Its Mexican Fast Food As Healthy Lifestyle Brand    Violation of the California Consumer Legal Remedies Act, Cal. Civil Code §§ 1750, et seq.  On Behalf of the California Class   Violation of California False Advertising Law, Cal. Bus. & Prof. Code §§ 17500, et seq.  On Behalf of the California Class   Violation of California Unfair Competition Law, Cal. Bus. & Prof. Code §§ 17200, et seq.  On Behalf of the California Class   Violation of Florida Deceptive and Unfair Trade Practices Act, Fla. Stat. §§ 501.201, et seq.  On Behalf of the Florida Class  