60.  BA deceptively markets that consumers need or would benefit from supplementing  their hydration.   61.  To that end, BA deceptively markets that BodyArmor is a “super drink” that  delivers “superior” and “better” hydration to everyone.   62.  BA deceptively markets that BodyArmor offers “More Natural Better” hydration.   Violation of California’s Unfair Competition Law,   CAL. BUS. & PROF. CODE § 17200, et seq.  Unfair and Fraudulent Conduct Prongs  (By Plaintiffs Silver and Marshall, on Behalf of the California Class)  125.  Plaintiffs Silver and Marshall repeat each and every allegation contained in the  paragraphs above and incorporates such allegations by reference herein.  126.  Plaintiffs Silver and Marshall bring this claim on behalf of the California Class for  violation of the “unfair” and “fraudulent” prongs of the UCL.  127.  The UCL prohibits any “unlawful, unfair or fraudulent business act or practice.”   Violation of California’s False Advertising Law,   CAL. BUS. & PROF. CODE § 17500, et seq.  (By Plaintiffs Silver and Marshall, on Behalf of the California Class)  135.  Plaintiffs Silver and Marshall repeat each and every allegation contained in the  paragraphs above and incorporates such allegations by reference herein.  136.  Plaintiffs Silver and Marshall bring this claim on behalf of the California Class for  violation of the FAL.  137.  The FAL prohibits making any false or misleading advertising claim. CAL. BUS. &  Violation of California’s Unfair Competition Law,   CAL. BUS. & PROF. CODE § 17200, et seq.  Unlawful Conduct Prong  (By Plaintiffs Silver and Marshall, on Behalf of the California Class)  113.  Plaintiffs Silver and Marshall repeat each and every allegation contained in the  paragraphs above and incorporates such allegations by reference herein.  114.  Plaintiffs Silver and Marshall bring this claim on behalf of the California Class for  violation of the “unlawful” prong of California’s Unfair Competition Law, CAL. BUS. & PROF.  CODE § 17200 et seq. (the “UCL”).  115.  The UCL prohibits any “unlawful, unfair or fraudulent business act or practice.”  