San Francisco, CA - VP of Marketing
99designs is the #1 marketplace for crowdsourced graphic design. We connect passionate designers from around the globe with customers seeking quality, affordable design services.
Are you a product-centric marketing gun with a track record of success?
Looking for an opportunity to unleash your talent and make a difference on a global scale?
Then we’ve got the job for you.
99designs.com is the #1 online marketplace for crowdsourced graphic design services. With a community of over 100,000 freelance designers and 75,000 customer projects delivered in just 3 years, we’re taking the world by storm. To date we’ve grown 120% year-on-year almost purely on word-of-mouth from customers and designers that rave about our service... and now it’s time to step up a gear.
We need a talented marketer to accelerate growth and take our business to the next level. Someone who understands product development intimately (two-sided marketplace experience a real plus), who can craft a holistic marketing strategy and then lead our team of external and internal marketing specialists to execute it.
Key Areas of Responsibility:
- Setting marketing priorities and directing teams to execute them
- Working with the design team to improve conversion rates
- Increasing retention of existing customers with targeted up-sell and cross-sell strategies
- Increasing referral by encouraging customers to make introductions
- Increasing new visits by managing PPC and other paid advertising opportunities
- Increasing new visits through SEO best practice
- Building out and managing the marketing team
- Managing PR strategy and executing all initiatives (internal/external)
- Owning key marketing metrics and reporting to the Board as well as the wider team
Ideal Applicant Attributes:
- Extensive history in marketing-led product development (5+ years relevant experience)
- A strong analytics background and a metrics driven approach to marketing
- Hands-on startup and team building experience
- Demonstrable track record of acquisition marketing success in a B2B environment
- SME business market / “Pro Consumer” specialist
This job is based out of San Francisco, California, in a very central waterfront location that is also inhabited by other creative web startups such as Automattic (the makers of WordPress), Lab Zero and Dog Patch Labs.
Ask HN: Who is Hiring? (August 2011)