McNaughton Newspapers | Digital revenue coordinator | Fairfield, Davis, Placerville, Winters, Georgetown, CA (&amp; remote considered) | Systems department
I'm working to build up the digital side of a family newspaper company. Join me for hard, but rewarding, work building for news and other local businesses in Northern California.
As CTO I hit the reset button on digital strategy in 2015 and we're now seeking a profit-minded #2 to help with our abounding digital growth, reporting to me. Everyone in the family wants to move the business forward and we're limited by our digitally-dedicated resources, not bureaucracies or lack of imagination. The position would represent the 1st employee fully focused on digital operations. Revenue support is the obvious first area we're expanding.
I've got a fixed salary budget that can scale to match experience. Ideally I'll find a partner with a history and desire to tackle major revenue responsibilities:
* WordPress management (marketing pages, SEO, forms)
* DFP management (trafficking)
* Campaign management (landers, display/text creatives, spec ads)
* Salesperson support (help requests, FAQs/documentation, walk-throughs)
* Reporting (revenue and analytics, Excel/Google Sheets)
* Prospecting (research and analysis)
* Salesperson support (help requests, FAQs/documentation, walk-throughs)
* Customer support (Google Slides presentations, capability marketing, advertiser onboarding)
* Ecommerce (products, discounts)
* 3rd party revenue management (Affiliate, ad networks, placements, audiences/cookies)
The challenge: We're reaching more people than ever before, but 9 out of 10 our customers don't pick up a newspaper. How do we make money from a growing digital audience commensurate with print revenues that appear to be in secular decline? Our business is worth fighting for. Join the fray!
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