SEEKING WORK (Freelance only) – London, UK
I’m an Oxford graduate moving to London (from Ireland) in three weeks. I offer full stack web development using Ruby/Rails and help with online marketing (SEO, conversion optimisation, Adwords, Facebook advertising). As of this week I've written half of my first draft of a book on Rails best practices, and I will apply these vigorously in my work (unless it makes business sense not to).
I consider myself a Marketing-Driven-Developer because the majority of programming I do is intended to improve conversions.  Some recent examples:
-	A 15-step client management state machine, sending iteratively engineered emails to clients at key stages, the net result improving conversions nearly 400%.
-	Automatically generating arrays of keywords from data and using these to power Google Adwords campaigns.
-	AB-Testing design elements to improve conversions. Examples include internal remarketing pop-ups, advantages spiels, “add to cart” button placements (Top or bottom of the page? Both.), checkout button design (A big green “buy now” button lost to a grey and bland  “checkout” button. A surprising result, but that’s exactly why you should be AB-Testing.).
-	Improving organic traffic three-fold by generating hundreds of unique pages using existing data and adding SEO keywords (determined through analytics data) to the URL, title, a H1 tag, the first P, a sidebar (in bold), the meta-description, and to internal links to that page elsewhere on the website . I also swear by sitemaps, which ought to be automatically generated on each build.
I’ve studied works on advertising and influence and, if requested, I can offer some help with advertising copywriting. Briefly, I like to bombard users with long lists of advantages related to their core desires, use visually emotive vocabulary, then, once the users desire a product, apply influence techniques such as building trust by demonstrating social proof (testimonials, stories of other users, Facebook likes), and creating believable scarcity.
Work Samples:
www.oxbridgenotes.co.uk (I've worked mainly on this for the last year and a half) - A marketplace for students to buy and sell their notes online. I am the owner of the website and all development, design and copy is my own. I run an assortment of Adwords and Facebook advertising campaigns.
www.bolivianexpress.org - CMS on front, with a applicant management system behind the scenes for managing intern hires (Bolivian Express's business). Sole developer.
www.hiredhelp.ie - Directory for babysitters, housekeepers and so on. Lead developer.
www.westernlasserclinic.ie - I built the website (albeit with a nice ThemeForest template), and I edited the copy and run their Adwords campaign in the competitive “laser eye surgery” domain. According to the owner "they've never been busier” after my help, despite the recession. (Full disclosure: I’m related.)
www.secondconscience.ie - Personal project based on Benjamin Franklin’s behavioral modification technique.
www.findgrinds.ie - Teething project. Directory for private tutors.
Contact: jack.kinsellahatgmail.com (remove “hat”)