It was coined in the NUMBER@1 with the advent of nationwide radio networks , mass-circulation newspapers and magazines , although mass media -LRB- like books and manuscripts -RRB- were present centuries before the term became common .

The term was coined in the NUMBER@1 with the advent of nationwide radio networks , mass-circulation newspapers and magazines , although mass media -LRB- like books and manuscripts -RRB- were present centuries before the term became common .
