The channel was launched by PERSON@1 , who previously ran ORGANIZATION@1 , and before that UK Play , the now-discontinued ORGANIZATION@2 music and comedy channel on which ran Rock Profile , by PERSON@2 and PERSON@3 -LRB- who went on to star in LOCATION@1 -RRB- .

It was launched by PERSON@1 , who previously ran ORGANIZATION@1 .
