Cheap heat when a wrestler -LRB- often a heel -RRB- incites a negative crowd reaction by insulting the crowd -LRB- by insulting the city or a local sports team -RRB- or by using a news event as part of his promo .

Cheap pop when a wrestler -LRB- often a face -RRB- incites a positive crowd reaction by `` kissing up '' to the crowd -LRB- for example , mentioning the name of the city or complimenting a local sports team -RRB- .
