A Abokiyar hulɗa , Scott Gerber da Ryan Paugh sun bayyana wani sabon nau'i na kwararrun da aka haifa daga cikin kafofin watsa labarun: masu kirkiro masu mahimmanci waɗanda ke haifar da abubuwa ta hanyar fahimtar fahimtar su da kuma amfani da babban birnin jama'a.
