[company_age]20.0[/company_age][employees]10000+ employees[/employees][funding]series_a[/funding][description]Charming Charlie is a women's fashion retailer specializing in affordable accessories, jewelry, and apparel. Founded in 2004, the company quickly gained popularity for its trendy and affordable products, attracting a loyal customer base. However, Charming Charlie filed for bankruptcy in 2019 and closed all its physical stores. In 2023, the brand was acquired by NMG, a retail group, and relaunched online. The new Charming Charlie focuses on e-commerce, offering a curated selection of its signature products, including jewelry, handbags, and clothing. The company aims to recapture its past success by leveraging its brand recognition and loyal customer base while adapting to the changing retail landscape. 

Charming Charlie distinguishes itself from competitors by focusing on a curated selection of on-trend items, offering a wide variety of styles and colors to cater to diverse tastes. The company's website and social media presence showcase its commitment to vibrant and colorful aesthetics, reflecting its target audience of fashion-conscious women. This focus on trend-driven products and diverse offerings sets Charming Charlie apart from other retailers in the affordable fashion space.[/description][ps]Jewelry, handbags, clothing, accessories[/ps]