[company_age]9.0[/company_age][employees]11-50 employees[/employees][funding]Series A[/funding][description]illuma is a British AI company founded in 2014 that specializes in contextual solutions for enterprise. Its real-time scaling technology is used by brands and agencies to boost the results of digital ad campaigns, while broadcasters, publishers, and online platforms use illuma to organize, classify, and categorize their inventory for commercial activation. illuma is committed to sustaining the open web ecosystem through equitable collaborations between ad tech providers and media owners. The company was founded by publishing experts and computer scientists from Imperial College, UCL, and Cambridge University and is headquartered in London with an additional office in New York. \n\nWhat sets illuma apart from its competitors is its focus on contextual AI. This technology allows illuma to deliver better results for brands and audiences without relying on cookies, personal data, or identifiers. illuma is also compliant with GDPR, CCPA, and ePrivacy, which makes it a more privacy-friendly solution than many of its competitors.[/description][ps]illuma Reacts™, illuma Precision™, illuma Peers™, illuma Publisher™, and illuma Insights™[/ps]