[company_age]13.0[/company_age][employees]11-50 employees[/employees][funding]Seed[/funding][description]insitU Skincare is a London-based company that revolutionizes the skincare industry with its personalized and bespoke approach. Founded in 2011 by chemist Dr. Maria Salichou, insitU empowers customers to take complete control of their skincare regimen through its unique online customization platform. With a staggering 12 billion unique skincare formulations, customers can tailor-make their products based on their individual skin type, concerns, desired textures, application times, and even mood preferences. This level of personalization sets insitU apart from its competitors, offering a truly bespoke experience that addresses the specific needs of each individual.\n\nBeyond personalization, insitU prioritizes sustainability and ethical practices. The company utilizes recyclable and biodegradable packaging, powers its website with 100% wind energy, and formulates products free of parabens, colors, SLS, and phthalates. Additionally, insitU maintains a cruelty-free stance, ensuring its products are never tested on animals.\n\ninsitU's target market is primarily B2C, focusing on individuals seeking a personalized and effective skincare solution. The company caters to a diverse clientele, including women and men of all ages and skin types who desire a customized approach to achieving their desired skin goals.[/description][ps]Personalized skincare products, including cleansers, toners, exfoliators, moisturizers, serums, and body care products.[/ps]