[company_age]5.0[/company_age][employees]2-10 employees[/employees][funding]Pre seed[/funding][description]What's In My Jar (WIMJ) is a London-based startup that has developed a unique platform to empower individuals to make informed decisions about their skincare routines. WIMJ's platform stands out by offering a comprehensive approach that combines product analysis, personalized recommendations, and evidence-based information. This sets WIMJ apart from competitors who may focus solely on product sales or generic advice.[/description][ps]Skincare analysis platform, personalized skincare recommendations, evidence-based skincare information[/ps]