Amazon Go: Redefining Shopping
Amazon officially opened its first Amazon Go store in Seattle to the public on January 22nd. The store uses technology such as ceiling cameras and electronic sensors to track each individual customer’s purchases as they shop. To enter, customers scan their smartphones loaded with the “Amazon Go” app on turnstiles similar to those in a subway.

Once inside, they can then choose from a wide range of items and put them in their shopping bags. As customers pick up items, they are added to their Amazon Go account — and removed when placed back, with the help of the advanced shelve sensors and ceiling cameras.The receipt is issued once the customer exits, and their account is automatically billed.

The store has been open for Amazon employees since 2016, though Amazon was hesitant to open to the public as there were — and are––a few issues. For instance, misplacing an item onto the wrong shelf can cause the billing system to misread it when picked up by others. Amazon are also hoping to incorporate this technology into Whole Foods, the chain they acquired for $13.7 bn last year.
['Bharat Sachdev']
['Amazon', 'Technology', 'Tech', 'Amazon Go', 'Shopping']