Increasing User Engagement With Minute Media’s Video Content Recirculation Tool
By David Schumann, Product Manager at Minute Media

To provide users with the best possible video experience, publishers need access to relevant and engaging content. Minute Media’s fully automated video recirculation tool allows publishing partners to boost their content offering, increase time spent on page and drive more revenue through converting existing stories into engaging videos. Find out how this tool works and how it can benefit your publishing business by reading below.

Automated Solutions

Minute Media’s recirculation tool automatically reformats existing editorial stories into engaging video experiences by converting an RSS feed into a templated video file. Our contextual algorithm will then match this video to relevant articles on your partner site, adding value to each page the video sits on. After a quick initial setup, this process is fully automated, providing publishers with an easy to use video solution.

Extending the Content Offering

Minute Media’s recirculation tool allows publishers to leverage their own written content to improve their video offering.

“Minute Media’s recirculation tool allows publishers to leverage their own content to improve their video offering.”

These videos are tailored to the publisher’s specific editorial offering and complement the article to add value to consumers. In addition, partners can leverage Minute Media’s video library containing well over 50,000 videos covering a wide range of topics, including news, entertainment, politics, sports, lifestyle and more.

Mockup of Video Recirculation Tool

Increasing User Engagement

This recirculation tool is a great way for publishers to generate awareness of trending stories and drive traffic to those specific pages. Since the user already expressed an interest in that particular topic, the recirculated video is highly relevant and results in an increase in user engagement and time spent on page. Ultimately, longer user sessions can translate to additional supply and monetization opportunities.

The Benefits

Our publishing partners have seen significant benefits using this recirculation tool:
['Minute Media']
['Videos', 'Digital Media', 'Online Media', 'Technology', 'Publishing']