This is how we overcome ethics washing
I’ve called out Responsible Innovation before. For the most part, it’s little more than ethics washing.

But why?

Well, we’ve got broken systems (misalignment of incentives is a great example of this. Wanna nerd out on this sort of stuff, check out our deep dive report. Free to download. No ‘pay with data’.). That’s on thing. Another is that people lack the skills and experiences to do the ethical actions they say they will. It’s hard. Harder than it should be.

The latter is something we can tackle through tiny steps and collective action.

So, let me keep this concise. To overcome ethics washing, we need to make ethical action easier to do. We need to enhance the ability that individuals and organisations have to behaviourally commit to their ethical intent.

We do this by enhancing ability.

We give people access to models and methods. We help them put those models and methods into practice. We measure the effectiveness of the models and methods in action. We socialise the whole process and learn better and faster, together.

If you wanna get started on the early steps of this, check out our 10x Workshop Series.
['Nathan Kinch']
['Behavior Design', 'Ethics In Tech', 'Ethical Design', 'Responsible Innovation', 'Responsible Technology']