How Apple Can Make Money Through a Search Engine
OPINION

How Apple Can Make Money Through a Search Engine

How Apple can make up for losing $12 Billion

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Congress wants to break Google, claiming it has illegally thrashed the competition in the search engine market. Google dominates the market with an 86.86% market share as of July 2020.

The argument is that Google pays billions of dollars to other companies to become the default search engine for its consumers.

In 2019, Google paid $30bn for “traffic acquisition costs”, almost a third of its entire search revenue. This was up from $26.7bn the previous year, and up from just $6.2bn a decade earlier.

Google reportedly paid $12 Billion to Apple to make Google the default search engine on Safari for iPhones. This means that if Google is regulated, Apple would lose around $12 Billion each year, which amounts to 1/5 of all its services revenue.

Apple depends on Google, and their ties can be cut anytime. As an alternative, Apple is rumored to be working on its own search engine — Apple Search.

So, how Apple plans to monetize it and make up for $12 Billion?
['Shubh Patni']
['Technology', 'Google', 'Apple', 'Innovation', 'Business']