On creating synergies
Enter Coletiv. They are a new tech company that approached us and we both saw an opportunity to create something special without compromising our identity.

Coletiv’s vision aligns perfectly with ours: to deliver quality driven products.

The first project we took together ran perfectly fine. Their developers are not only excellent coders but they actually fit like a glove within our culture.

Even though they are hardcore technical people with no design background, we all get along pretty well as we understand the value in each other.

By bringing everyone together in the same physical space we bring new perspectives to the table, create dialogue between different thought processes allowing us to keep things fresh. There’s also undeniable value in having close contact and merging teams together to fulfil the shared goals of a project, allowing us all to push the limits but, at the same time, adapt and pivot quickly around limitations.

By keeping things separate, we allow each other to keep focus on what we do best. It allows us all to become the best on what we love to do instead of trying to absorb every know-how into a single entity that wouldn’t correctly represent who we are. It allows everyone to grow at their own pace and to their own vision while keeping all the advantages of having no gap between design and development, the ability to share processes and, together, an overall amazing capability of being able to take on any kind of project — no matter how challenging it is.
['Pedro Brandão']
['Strategy', 'Technology', 'Business', 'Design']