Why Disney+ Could Knock Netflix Off Its Perch
Disney’s marquee streaming service, set to launch later this year, could quickly become the entertainment industry leader, derailing rivals like Netflix by offering customers some of the most beloved characters and recognizable titles for a lower price.

The new service, Disney+, will launch in the United States on Nov. 12 for as low as $6.99 a month, or $69.99 for the year — less than Netflix’s basic, non-HD $8.99 plan.

By adding Disney+ to its existing streaming services, which include ESPN+ and majority-owned Hulu, Disney aims to dominate the shift to online platforms by ensuring consumers will have access to its content wherever they are, and for generations to come.

The company projects it will have 60 to 90 million subscribers by 2024, a third of them in the U.S.

While Netflix is projected to spend $15 billion on content this year to fill its subscribers’ queues with programming across all genres, according to BMO Capital Markets, Disney doesn’t need to invest as much because of its extensive library of content.

With titles from Disney Motion Pictures and Pixar, and access to some of television’s most recognizable series, like “The Simpsons,” Disney already has a deep well of content that it can offer on its service in the next four years. Many will be included at launch.
['Michelle Castillo']
['Media', 'Streaming', 'Technology', 'Entertainment', 'Television']