Power of digital Marketing
Remember when in September Flipkart lost her ‘F’ back? Trying to locate the missing ‘F’s, Twitter went into overdrive. With giants like Spotify and Swiggy retweeting the hashtag, the supposed ‘error’ soon developed into a movement (#WheresTheF). Now that’s what we call digital marketing effective. Samsung announced the launch of its F-series on Flipkart amid all the hype the campaign generated, thanks to that out of the box concept. Why do you believe it worked out? Since, after careful preparation, the strategy was carried out. It took advantage of human interest and, because of the lockout, it took advantage of a moment when most individuals were at home searching for something refreshing.

In the fast-paced times in which we are living, digital marketing has become a necessity. People are attached to their smartphones, and more than their true selves, their virtual identities matter to them. Digital marketing opens a door to enter the customer base directly and catch their attention. The Internet has levelled the field, and everyone is given the ability to show their services or goods to their target audience. But the platform is not without its obstacles, as there is still a risk of getting lost among the many voices clamouring for consumer interest.

Insellers take a look at the benefits of digital marketing and how it can be used to its full potential.

Personalization

The lead generation has benefited immensely from digital marketing, from personalised emails to targeted advertising. Didn’t you see those commercials popping up advertising a price drop on the one thing you added to your cart? Didn’t these advertisements make you wonder if your interests were exposed to them? To reach their target audience, targeted advertisements use consumer data. Customer data can significantly refine the content that reaches the audience, such as age, gender, search history. Consequently, through digital marketing, businesses like Amazon and Netflix have invested in personalization. More than 40 percent of clients are inspired by customised interactions to participate in impulse transactions and almost 86 percent of clients are willing to pay more for a better customer experience. Think from the perspective of a buyer. Think from a purchaser’s viewpoint. Nobody wants to be bothered by emails and advertising that are meaningless. 63% of customers would stop purchasing from brands that use bad personalization strategies, according to Smart Insights. The marketplace is highly competitive and delivering customised content is the only way to stand out.

Cost-Efficient

Although having better exposure can be a challenge when the company is in its initial stages, without the investment of additional capital, digital marketing can get it done. To gain exposure, techniques such as pay-per-click(PPC) can be effectively used. Google Ads, for instance, is a popular PPC platform and you can generate more traffic to your site by paying for each click on your advertising. Depending on the tool that you are using, conventional marketing can be expensive. Traditional marketing costs more than digital marketing, be it print or television. Digital marketing is the way to go if the company is small and you have a lack of capital, since it is cost-effective. Digital advertising is also favoured by companies that target the young. It also offers the ability to track your audience’s responses in real-time, rendering digital marketing multifunctional, which means a better ROI is obtained.

Engagement

“Facebook users currently make up 57 percent of the global population, according to ClickZ. On average, every day, individuals spend 6 hours and 42 minutes online. A estimated 73% of all e-commerce purchases will come from mobile by 2021. Digital marketing will help you communicate directly with these consumers and in real-time answer their questions and requests. These days, most clients enjoy getting their options at the tip of their fingers. This suggests that if you could deliver your services seamlessly across the Internet, most clients would appreciate it. Engagement can also increase consumer satisfaction through digital marketing. For many consumers, instant answers and reliable customer service from the comfort of one’s home is an enticing proposition, and chances are that they will keep buying from you.

Wider Outreach

Globalization and social media have narrowed the gaps between people and the scope of your product or service can theoretically be expanded by digital marketing. Your organisation can be geographically restricted, but these constraints do not control your marketing. You could target audiences who are in different cities or even countries according to the needs of your organisation. A huge part of the global audience is addicted to their phones, and without the Internet, they will not thrive. Digital marketing can also spread brand recognition without being constrained by physical boundaries, such as conventional marketing. This will boost lead generation effectively and ultimately broaden your customer base by lead conversion. More opportunities are, after all, equal to more clients.

Conclusion

Digital marketing has opened fresh doors for new companies and has increased the profitability of existing companies. However, the platform is ever-evolving in an increasingly digital era, and trends are out of vogue faster than ever. The challenge is to keep up with the changes and to remain important. Since there is a risk that your voice will be lost in the clamour, the intensely competitive environment often complicates matters. Thus, the platform comes with its own unique challenges, but it is difficult to ignore the ability of digital marketing to influence consumer perceptions. It can be translated into increased visibility and profitability if effectively channelled.
['Vrashank Saini']
['Digital Marketing', 'Marketing Strategies', 'Insellers', 'Marketing Technology', 'Marketing']