Xpeng
EV company profiles — #3

Xpeng

Xpeng P7 Sedan

Xpeng represent the third China manufacturer that we are analyzing in this EV Company Profile Series, the previous being Nio and Li Auto.

While Nio is trying to position itself into the premium sector and Li Auto is not exactly an EV maker but have the range extender hybrid technology, Xpeng seems to compete head to head on prices with Tesla.

So far the results have seemed consistent and sales are picking up specially for the new P7 model, but lower prices equal to lower margins, and it is not easy to achieve profitability starting from zero, while competing with a company like Tesla, which already is profitable and can cut costs more easily due to higher volumes and margins.

Moreover, there are many controversies around Xpeng, accused of stealing secrets from Apple’s autonomous car project, and more recently also of copying part of Tesla autopilot source code, by hiring a former Tesla employ.

So much for a start, let’s carefully analyse the company and its future outlook together.
['Stefano Osellame']
['Self Driving Cars', 'Innovation', 'Technology', 'Tesla', 'Electric Car']