The Word-Of-Mouth Marketing Campaign That Built a $9 Billion Company
The Word-Of-Mouth Marketing Campaign That Built a $9 Billion Company

And at virtually zero cost

Fan-made art: Houston versus the world. Source unknown.

Let’s do a super-quick exercise: Go ahead and think of a big purchase you recently made.

It could be a phone, laptop, or anything that required a good amount of research and contemplation before your purchase.

How did you finally convince yourself to buy that product?

Was it because of a collection of positive online reviews? Or perhaps a favorable recommendation by a trusted friend or family member?

I know what sealed the deal for me to spend $600 on a Nintendo Switch was my friends continuously telling me that “it was the only gaming console I will ever need.” Eventually, I caved in.

I wasn’t even intending to buy it, considering I still had a functioning and more-than-satisfactory Playstation 4 at home, but therein lies the indisputable power of word-of-mouth.

As you probably know by now, word-of-mouth marketing can be an incredibly powerful and effective marketing strategy. It not only has the ability to pique the interest of but as the name suggests, but it also gets people talking and conversations moving.

In fact, around 60% of consumers research online for reviews and information before buying a product, and an astounding 90% trust brand recommendations from friends.

Yes, word-of-mouth marketing really does have that authoritative power over any consumer. The fact that it is one of the oldest forms of marketing (long before the digital era and even print ads) still used today doesn’t take away from how amazingly compelling it can truly be.

Word-of-mouth marketing: one of the most effective marketing methods today.

In fact, word-of-mouth marketing is so ridiculously powerful, it managed to get a company to be valued at a whopping $8.82 billion and attain hundreds of millions of daily active users with almost zero advertising cost.

Let’s take a look at the curious case of Dropbox, the popular file hosting service, and its rise to global success using mainly word-of-mouth marketing.
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['Culture', 'Innovation', 'Technology', 'Strategy', 'Marketing']