Reducing generation gaps with MINGLE…
THE PROBLEM:

“Boomer: a term used humorously to refer to an old person (born before the 1970s) who has closed-minded opinions or has been out-of-touch with the latest ideologies, cultures, and technologies…”

All of us have seen in TV shows, movies and even in real life how old people are left behind in every society due to their outdated understanding of the world because of which they are not able to mingle with the younger generation. They feel lonely and depressed and think that there is nothing that they can do about it, as this is what old age is, this is what their fate is: sad and lonely.

Being a “boomer”, slowly they lose the number of topics that they can have conversations over with younger people, and forcing one just becomes boring. This irritates the elderly sometimes as there is no road that shows them the way to get over this problem even if they want to. There are no books, no articles, no newspapers that target this problem. So, what to do?

THE SOLUTION:

“Age is an issue of mind over matter. If you do not mind, it doesn’t matter…”

The remedy is simple. Just like water, the elderly will have to mould themselves according to their surroundings, and this is where MINGLE comes into picture.

MINGLE is an education app that coaches the user’s mind to work according to current trends, cultures and ways of life through which they would be able to get along with the gen z, without any confusions.

It will train their IQ in such a way that their understanding of the world will increase from the 70s up to the present. This will require a good amount of teaching that will cover all the topics: starting with the basics of using electronic items like computers and smartphones, to more advanced topics like understanding memes and rap songs.

Not being able to cope up with the fast pace growth of the 21st century is not anyone’s fault. We understand that there are a ton of other responsibilities that are much more important than following the latest trends. So no matter when they decide to join in, it is never too late.

Our goal is simple: to heal the damage that time does, and, to make people of all ages comfortable with their present surroundings.

THE WORKING:

“Never forget how wildly capable you are…”

First, the app will take a test to identify the amount of work that will be required to be done on the user’s present knowledge so that it matches to that of a 2020s 18-year-old. This milestone is chosen because in any day and age it is the teenagers who have the most energetic and skilled brains.

To achieve this goal, the course will consist of a wide variety of topics that will be covered as per the grasping power of the user.

All the possibly helpful topics will be covered so there is no need to doubt on the working of our app.

Topics to be covered initially:

· Change in education system, communication, dressing, language, grooming

· Art(dance/songs/movies)

· Relations (family, marriage, dating)

· Nature (farming techniques, pollution, wildlife, land discovered)

· Space (aliens, planets, astronomy vs astrology)

· Lifestyle (inflation, food, homes, vehicles, vices)

More topics will be introduced to the user according to their progress.

MARKET DEMAND:

“You don’t have to be pushed. The vision pulls you…”

Demand of this product is expected from four types of customers:

· The elderly: to get along with the latest generation

· The creators making entertainment pieces like movies: to live in any era of their choice

· The researchers: gaining in depth knowledge of our world’s history

· The curious heads: people who just want to quench their thirst of knowing about this world

TARGET CUSTOMERS:

“Satisfaction is a rating. Loyalty is a brand…”

Initially, only the elderly will be our target audience as they will benefit the most out of our app. We will target above mentioned categories as well, right after we achieve success in our first goal.

MARKETING PLAN:

“Good marketing makes the company look smart. Great marketing makes the customer feel smart…”

We plan on starting with building a website for the company, and using social media platforms like YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Telegram, for no cost marketing. After gaining some genuine feedback we will start collaborating with the content creators on the mentioned platforms to spread our message.

PRODUCT PRICING:

“Price is what you pay. Value is what you get…”

The app will be completely free of cost for every customer. Although we plan on adding premium versions for those who are willing to go the extra mile, which will include features like live doubt solving sessions, interaction with industry experts, annual meets, and extra material for better learning.

This version will be based on a monthly subscription of Rs.500, or, on an annual subscription of Rs.5,000.

REQUIRED KNOWLEDGE/EXPERTISE:

“To win in the marketplace you must first win in the work place…”

This is the most important part of our concept and is also the most exciting. We plan on hiring people from majorly two age brackets-

People between 18–25 years of age — will provide the latest content for teaching purposes.

People between 50–60 years of age- will be experienced enough to know how to relate knowledge of older generations to the current generations to make it easier to understand.

ESTIMATED BUDGET:

“Budgeting is the first step towards financial freedom…”

An approximate of Rs. 1 lakh will be required for our company which will be divided into 2 main parts: Salaries of employees, and, The development and quality assurance of the app .

MILESTONES AND TIMELINE:

“There is no GIANT step that does it. It’s a lot of little steps…”

Here’s a rough idea for the timeline of our project-

Planning (concept and working of the app): 2 Months

Implementing (making the app and website): 9 Months

Testing (gathering feedback, problems and solving them): 2 Months

Launching (listing and marketing of the app) : 2 Months

RISK ANALYSIS:

“The biggest risk is not taking any risk…”

We expect that there is a very small chance that things might go wrong in the testing phase as some people may be a bit repulsive for this app as this is a new concept and gaining trust in this new concept will require some adaptation. Still, we will be ready is this happens and we’ll handle it in the wisest possible way.

WHY MINGLE?

“When you catch a glimpse of your potential, that’s when passion is born…”

We don’t want to boast, but our concept is pretty unique for the market and thus we have only one competition for our app. US.

We strive to be the best version of ourselves and make this product a revolution for those who don’t want to give up, for those seek knowledge , and for those who make their own future…
['Vaibhav Nagar']
['Technology', 'Knowledge', 'Old Age', 'Latest News', 'Teaching And Learning']