What makes technology a companion
I’m anxious. I’ve done this a handful of times before. My first product launch kept me up until 4 a.m. emailing potential customers. I was so worried (and tired) that I slept at the office. We did the launch thing several more times, expanding the Sphero global footprint. With each product addition came higher expectations as more people became interested in our quirky toy robots.

This one is different. Maybe it was anticipation from the several months of planning that went into orchestrating this cross functional symphony. Or maybe the churn in my stomach came from a decreased appetite since landing in Tokyo well over a week ago. Piled on with restless sleep. Whatever is making me anxious, i’m sure it has everything to do with the new Droid companion we’re about to share with the world.

I don’t really know much about BB-8. Only that he is the trusty sidekick of Poe Dameron, an X-Wing commander, and has some role to play in the upcoming Star Wars film.

Along with my colleagues, I became fascinated with the idea that the toys of today would blossom into the companions of tomorrow. I witnessed this firsthand. Our customers would talk to their robot and share aspects of their own identity. But what is a companion?
['Ross Ingram']
['Technology Companion', 'Star Wars', 'Companions', 'Technology', 'Tech']