Shure MV7 Podcast Microphone Review
The OG, Legendary Shure SM7B has been the gold standard in broadcasting for 44 years, damn that is a long time. It now has a little sister, the Shure MV7, which will make podcasters and gamers thrilled.

It started with the SM5 broadcasting microphone — a dynamic boom microphone and quickly found a home in radio and film studios in 1966.

According to John Born (Project Manager, Shure Inc), “A group of Shure acoustical engineers were given the SM57 cartridge element (Unidyne III) and asked, without restrictions on size or cost, to make it better. And they went nuts.” That’s probably the reason John refers to the SM7B “as SM57 on steroids.”

It took over 30 years in the industry before the SM7 eventually found its way into recording studios. Michal Jackson used the SM7 to record Thriller.

In a 2012 interview, David Rochman-(Shure’s Corporate Public Relations Manager) asked John to explain why the SM7 created so much buzz 36 years after its introduction. Here’s what he said:

“A combination of things have probably accounted for this consistent spike in popularity. Maybe it just takes this long for a mic to gain acceptance. Some of it has to do with. emergence podcasting — there’s an appetite for a high quality voiceover mic. And some of it has to do with Michael’s Jackson’s death — everyone was talking about his recordings and how they were made. Then there’s the fact that this is a $350 microphone that has beaten studio microphones costing ten times as much in microphone shoot-outs. It’s finally getting the recognition it deserves.”

The SM7B is now $399 plus the cost of a Cloudlifter, $159, and don’t forget an audio interface at $165. It’s easy to see why the $249 price tag for the MV7 is so appealing.

MV7 or SM7B: which one is right for you? Obviously, there are a few differences between the two microphone, visit Shure’s website for the nitty gritty details.
['Derek Oxley']
['Podcasting', 'Technology', 'Gaming', 'Voiceovers', 'Podcast']