Substack Writing Tips
4. V A L U E

When you sign up for Blogging Guide as a paying subscriber, you gain access to my back catalogue of premium posts and to any future subscriber only posts I write. However, this is true for any Substack publication and is frankly a dubious value proposition for readers ( i.e.Sure, I’ve read Casey’s free posts but will I actually get enough value from a relatively new newsletter, to justify the purchase?).

To make this decision easier for my readers, I provide my readers with instant and exclusive access to several digital products that I have created.

If you click on the following locked post (which is also referenced in my featured post, pinned to the top of my Substack homepage), you will see instructions explaining how to download several of my digital products for free!

Locked Post Containing Downloads for Subscribers:

There are many ways you can gate (control the access to) content.

Since I was already selling these products through Gumroad, I continued to utilize their platform, but you could accomplish the same thing through Etsy or any other digital eCommerce store.

Paying subscribers now have instant access to my bonus content.

Better yet, because this content is listed for sale on Gumroad, it helps potential subscribers realize the value of becoming a subscriber.

The products I am offering free complimentary access to are worth $250 (and I plan on adding more).

Since the current price of my newsletter is only $50 per year, the value proposition becomes much more clear:

Obviously, what you offer your readers will depend upon your niche. And some niche topics may not lend themselves toward digital downloads. But I am sure there are many other creative ways to provide bonus content.

Still, providing clear and instant value to potential subscribers is a valuable tactic on Substack (or pretty much in marketing/sales in general).
['Substack Writing']
['Technology', 'Writing', 'Blogging', 'Substack', 'Journalism']