PHORIA joins Willow, Investa and Land Surveys to create the world’s first AR Digital Twin
Launching at Sixty Martin Place in the heart of Sydney’s CBD, this cutting-edge AR Digital Twin revolutionises spatial data management, cementing smart IoT-enabled buildings as the standard for future developments.

Today Melbourne-based immersive technology studio, PHORIA, announced news of the world’s first Augmented Reality (AR) Digital Twin in partnership with leading digital twin experts, Willow, and pioneering Australian commercial office developer Investa. The Sixty Martin Place: AR Digital Twin operates within the 33-level skyscraper at Sixty Martin Place, Sydney NSW, co-owned by the Investa Commercial Property Fund (ICPF) and Gwynvill.

Investa and Willow developed Australia’s first digital twin for operations at Sixty Martin Place, with contractor Lendlease. Upon building completion, Willow integrated 71,848 digital assets and other data sources with their WillowTwin™ software platform, to create a smart and tech-empowered built environment.

In a new partnership between Investa, Willow, PHORIA and Land Surveys, Sixty Martin Place is set to become the cornerstone of spatial data visualisation in Australia.

PHORIA, who are world leaders in AR technologies, collaborated with Investa and Willow to develop an AR application that could align digital twin data with the real-world environment and enhance the user experience available at Sixty Martin Place.

CEO and Co-Founder of PHORIA, Trent Clews-de Castella, commented on why data integration into an AR Digital Twin is so powerful:

“Our vision for the future is one empowered by spatial data and digital twins. As data persists in our physical world, Augmented Reality gives us fast access to layers of meaningful information. This newfound spatial context informs onsite decision-making like never before, saving valuable time and resources across a variety of industries.”

Experts in 3D scanning and spatial data management, Land Surveys, both scanned and surveyed Sixty Martin Place during construction, before working closely with PHORIA to generate a 99% accurate 3D model of the physical building.

CEO of Land Surveys, Peter Rullo, explained why 3D scanning is crucial to the process of aligning spatial data:
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['AR', 'Augmented Reality', 'Press Release', 'Construction', 'Technology']