A Complete Guide to NDC Distribution
New Distribution Capability (NDC) is a travel industry standard for distributing and selling flight content and implements to airlines, consolidators, and travel suppliers. Altogether, NDC is the capability to distribute travel content in a new way. The IATA developed a New Distribution Capability to enhance communications between airlines and travel suppliers and remodel air products retail to leisure and business travellers.

The IATA developed a New Distribution Capability to enhance communications between airlines and travel suppliers and remodel air products retail to leisure and business travellers. NDC is a standard for exchanging data between airlines and travel suppliers and not just a system, database, or piece of software.

NDC is not simply a communication standard, it is about converting you into an Airline Retailer

Peering through the implementation of the new communication standard to develop communications between airlines and the travel industry, the vision of NDC is well overwhelmed in IATA’s slogan — “Together, Let’s Build Airline Retailing“. Presenting yourself as an airline retailer means developing distribution channels & products, managing the offer, enabling full transparency of the customer experience and product differentiation and, in the process, unfastening total retail capacity for your airline. Airlines spend a fortune on their product; however, how Airlines currently retail does not discriminate against competitors. NDC promotes product offers and rich content to furnish customers and agents with more compelling information to differentiate. NDC is not just a message standard.

NDC, a Distribution Strategy and a complete solution

There is always too much debate on whether New Distribution Capability will or won’t benefit airlines, travellers, and the industry. While it is true that NDC has the prospects to disrupt the GDS’s, it is not practical or even reasonable to believe that they will cease. The notion that network airlines can manage their overall distribution demands with substantial volumes on their own is neither realistic nor achievable. There’s still a position for GDS’s, and NDC will bring the esteemed change of the current capability they present.

NDC supports airlines to take charge of distribution

NDC prompts a reconsideration of airlines inventory administration and channel distribution approach. Several airlines have dropped the control of their inventory and are reliant on 3rd parties both commercially and technically to access it.
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['Iata', 'Travel Agent Software', 'Travel Agency', 'Airlines', 'Travel Technology']