If you're looking to know your London Dry from your Navy Strength or Old Tom and need some help choosing from the thousands of gins out there... GreatGins might just be the tonic.
They have a massive 35% market share in all Gin sold in the UK and have received a total of four Royal Warrants.
But they’ve had a long time to build up such a reputation, considering they’ve been around since 1769.
This was when Alexander Gordon first opened his distillery in Southwark and began to produce what would become “the world’s favourite Gin”.
It was in the 1800s that he began to sell overseas, and today the brand counts the United States and Greece as two of their biggest consumers.
They also opened a distillery in Linden, New Jersey, in 1934 to keep up with demand for their product. This opened a whole new world of probability and proved to be a prosperous endeavour, making them truly global.
While they are now facing fresh rivalry with the onslaught of craft distilleries that have popped up in recent years, they are still performing and adding expressions to expand their range.
Most recently they have ventured into the flavoured Gins category with their Elderflower edition. They also create a pink Gin, a Sloe Gin and an export strength Gin.
With the huge amount of competition the brand is experiencing it will be fascinating to see where they go next. Gin as a whole is going through a boom in interest from consumers and Gordon’s will need to innovate to face newcomers.
The nose opens with lots of juniper and a little hint of coriander sweetness. There is a warming quality to the Gin, which has a comforting familiarity to it.
The orris and angelica bring in a slightly spicy note that goes perfectly with the aromatic sweetness of the coriander.
The palate is well rounded and focussed mainly on juniper. The berries really shine through, with a deep earthy quality and a freshness that is reminiscent of grassy dew.
The citrus fruits also come out here, with a bitter orange and lemon note. These are not subtle and add a lovely zest to the flavour.
My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about gin through my writing, my brand building and my gin tastings.
The GreatGins gin blog is one man’s mission to experience, share and inspire with everything great about gin.
This site is for drinks lovers and givers; an online platform they can visit to read and enjoy great stories about spirits, their histories and the faces behind the labels.