Twitter, the network of 140-character posts, is promoting video in a big way. At the end of 2014, they bought video ad network LiveRail as well as the SnappyTV video player. Twitter’s native video allows users to shoot and upload new videos directly via Twitter. And, of course, Twitter still has the six-second video app Vine and the new Periscope live streaming app.
Socialbakers, an analytics firm which tracks brands posting videos on Twitter, found that 82% of brands still share YouTube videos on Twitter while 16% use the native Twitter video app or Vines. But, and this is what is important to you, 70% of video retweets and favorites are Vine videos (not YouTube videos).
With the ease of taking photos and videos with smartphones, most websites are focusing more on images and videos and less on text.
Check out Facebook’s new Riff app that allows you and your friends to collaborate on making a video by sharing various clips. Anyone can start a Riff by creating a video and giving it a topic such as #bookmarketingtips. Then your friends can view that video and add video clips to that topic. More and more friends can add clips until you have generated a project that can be shared on Facebook or anywhere on the Internet.
Facebook and Instagram already account for one out of five minutes American spend on smartphones. Facebook alone drives nearly a quarter of all web traffic.
Carolyn Everson, Facebook’s vice president of global marketing solutions, has asserted, “I think that the next frontier is becoming synonymous with mobile video.
In 2014, more than 440 million people watched over 10 billion ALS Ice Bucket Challenge videos. Facebook’s algorithm for determining what shows up in a user’s news feed heavily favors video.
BuzzFeed had over 500 million video views on Facebook in April 2015 alone. Users watch over 4 billion videos on Facebook each and every day.
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
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