This campaign, “Give a Beep”, is for Hövding, which is a company that created the world’s first inflatable “airbag helmet” for bicyclists. This campaign is focused on increasing brand awareness in London. To accomplish this, the company modified the bicycle bell, so that when bicyclists feel unsafe, they can ring the bell. When someone rings the bell, it sends an email to the Mayor stating that they feel unsafe as a bicyclist. One of the reasons for this campaign’s success is due to its ease, as users only have to ring a bell; social media and email alerts are automatically sent out. It also resonates with a problem that London is currently facing, which is bicycle safety.hovding-giveabeep-webby-awards
Chinese morticians are using 3D printing technology to 3D print the faces of the dead, and improvements to this tech have made it possible to accurately model an object from a 2D photo.3D-Printing-the-Faces-of-the-Dead
To stray away from the mortuary and the weird, a company called SPI created a camera with enough sensitivity to make a dark shot turn into an image that appears as if it were taken in broad daylight. This night vision camera is called the X27, and is capable of 5,000,000 ISO.Next-Generation-Night-Vision-This-5000000-ISO-Camera-Makes-Nighttime-Look-Like-Daytime
eSight eyewear is an innovative, wearable, electronic assistive technology designed specifically for people with low vision. It’s a high-tech eyewear device that enhances whatever the user is looking at to maximize the effectiveness of your remaining eyesight.
In this small spot, BK used voice activated speakers to it’s advantage. By using this technology, the brand was able to bring ads to a more personal space. Im not sure if this could count as emerging technology, but I thought it was pretty wicked. anyways, heres some worm stuff too worms
NME is one of the world’s largest music magazines needed to speak to Brazilian music fans. NME transformed the sound waves of the song tracks presented on Soundcloud into a completely new form of media. They designed a font that could be read on the waves and created a design with the sound waves letter by letter, composing a soundtrack for each letter. With the alphabet, They wrote an ad for NME and put it right before songs by Brazil’s main Indie bands.
With the Internet of Things expected to comprise 30 billion connected devices by 2020, one of the most exciting areas of focus today is now on nanosensors capable of circulating in the human body or being embedded in construction materials. Once connected, this Internet of Nanothings could have a huge impact on the future of medicine, architecture, agriculture and drug manufacture.
So I’m not a huge fan of science, mainly because I find it quite tedious, but I like plants and thought this new tech is extremely cool! Basically the biggest issue we face right now with harvesting energy from natural resources (sun, wind, water, etc.) is that we run into issues when it comes to storing that energy; however, the western swordfern is apparently like a natural battery, as it has an extremely dense network of veins, so combined with a newfound electrode it stores energy.
Anyways, I thought it was pretty cool and it would definitely come in handy in the future. Plant Inspired Tech Could be a Step Towards Self-Powered Phones
This is really interesting because it looks pretty dumb, but creativity and workflow are proven to be increased by movement and physical interactions, so I wonder what the office will look like in a decade beyond just treadmills.