If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet.
From banner ads (including rich media banners) to Search Engine Optimization (SEO), social networking, email marketing, online classified ads, site takeovers, and even SPAM, online advertising is one of the fastest growing ways to reach an audience.
While traditional offline advertising is used by many companies to drive customers to their websites, many businesses are trying online ads (such as banners, pay-per-click ads, pay-per-call ads and pop-ups) in e-newsletters, on compatible websites, on search engines and in online versions of newspapers and magazines as a way of reaching people who use the internet for shopping or to gather information.
Focus groups can help you determine the look of your ads so they attract the consumers you really want to reach. Attracting the eye comes first--keep in mind that what they see reflects directly on your company. Be sure that when they get to your site or call you, they're not disappointed with that "next step." Your site must load quickly, be easily navigated, and not require too many forms to complete or entail too many steps to get to the final order or check out or call.
Pay-per call ads are new, but think of how appealing this is for a consumer or prospective client who needs an answer now or needs to make a purchase now to be able to make a quick call and take care of their pressing need, rather than clicking on a banner and being led to your website where they may need to fill in a registration form and then send you an e-mail and wait for a reply.
Pop-up ads have become more hated than calls from telemarketers--and like "remove my number" efforts, more and more people are purchasing pop-up-blocking software to minimize the aggravation.
Don't forget that your branding efforts extend to your online advertising, and every contact with the public either builds your brand or tears it down.
Floatation Therapy is a spectacular model of luxury and stylish design inside. There are 3 Queen Staterooms for guests that all include en-suite bathrooms with separate head and showers. Beautiful natural lighting and great use of space makes these suites extremely comfortable and elegant.
Captain Andrew and Chef Michaela have been working on day sailing charters as Captain and Crew for 3+ years, exploring all throughout the US and British Virgin Islands. They have been spreading their passion for sailing, snorkeling, and all around adventuring to hundreds of guests from all over the world on a daily basis. Andrew and Michaela bring this same passion to the next level on Flotation Therapy, offering their guests an insiders look into the splendor of the Virgin Islands.
Growing up in suburban Chicago, Andrew might be considered a late bloomer in the sailing universe, but he knew his passion for the ocean was there from an early age. He moved to San Diego for college, and proceeded to take sailing lessons immediately upon his arrival. Starting off in boats hardly bigger then himself, his passion for all things ocean continued to grow as rapidly as his sailing experience in and around Southern California. Upon graduation from San Diego State University, with a degree in hospitality & tourism, Andrew decided to focus on sailing, and became a US Sailing Certified Instructor. He spent years on San Diego teaching sailors young and old the wonders of the ocean. Andrew returned to the Midwest, for years of sailing on Lake Michigan. Upon receiving his USCG Master Captains license, Andrew decided to move "Down Island" to pursue his dream of becoming a full time Captain. He is now excited to continue chasing his dream, and to share his love for all things ocean with all of his guests, as he continues to grow as a diver, surfer, chef, host, bartender, and most importantly lifetime sailor.
Born and raised in the Virgin Islands, Michaela spent her childhood working at her father's dive shop on St. John. Spending her formative years scuba diving, sailing and snorkeling she considers her-self a professional mermaid. While receiving a bachelors degree in Business Management From Five Towns College In Long Island, NY, she also established four years of gained four years of experience in the service industry, in both front and back of the house positions. She was drawn to the creative, but structured aspects of kitchen life and returned to the islands with a passion for food and hosting. Michaela spent the last three years honing her expertise and skill in the yachting industry in St. John. Highly knowledgeable about local waters and hotspots, she is excited about sharing her unique and beautiful home. She has a super energetic spirit that keeps her constantly looking for adventure and new friends.
Collectively Andrew and Michaela have traveled to 45 countries and are on a constant quest to grow and learn, while sharing their passions with others. They fell in love surrounded by the turquoise water of the Caribbean and soon after realized they made spectacular sailing partners. Their dream became a reality on a Summer sailing trip to the Greek islands, confirming their belief that sailing was meant to be their career. With their professional sailing experience, unique island expertise, and impeccable hosting backgrounds, they are ready to show their guests a one-of-a-kind, and once-in-a-lifetime opportunity.