Posted: 8:08 PM in 2014 by Catherine within Internet marketing,Local,Online Advertising,Online Research,SEO,Small Business Marketing
Local Marketing is the process of creating and communicating messages about your business to your local community. The idea is to specifically target the community around your business and direct promotional messages to the local population, rather than a mass market. This saves you time and money, increasing your ROI. With 95% of smartphone users searching for local info, it definitely pays to market locally.
82% of small business owners say that their main source of new business is referrals. Luckily, 72% of consumers trust online reviews just as much as personal recommendations from real people. By simply managing your online presence, you can build referrals faster than ever before! Local marketing builds your online presence, giving you top search results in search engines and local directories, so your business becomes the top choice for local consumers.
Did you know that when people search for a product or service online, local businesses appear higher in the results than non-local businesses? When you use geographically targeted keywords on your website, you’re harnessing the power of localized search engine results and pushing your website higher on the results list. With 73% of all online search activity relating to local content, that means there are a lot of consumers who could be viewing your business right now. All you have to do is create the online presence and local marketing campaign that will put you in their first page results.
Local online marketing helps your business attract more customers from the Internet in your community. With custom software that is provided as a service, you can create and control a complete local online marketing strategy that brings more quality visitors to your site – and then converts them to clients.
Local marketing gives your business that competitive edge that makes the difference between success and failure. For many small to medium sized businesses, the ability to market locally is vital and should always be considered first.
It is estimated that nearly 90% of all your customers live, work, or play within 6 miles of your business’ location. More specifically, 70% of your customers are typically within 3 miles of your location. This means your local market is important and local marketing is essential.
By marketing your business with local search engines such as Google places, Yahoo local, and Bing local, your business will benefit from more targeted traffic. By specifically marketing locally with software as a service that boosts your online marketing efforts, your business will be more successful with your target audience! With 44% of online shoppers starting by using a search engine, you need to ensure your business is coming out on top!