Absolutely! Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. A tool that is useful for keeping track of your character count is Nightbird. Ensure the number of visits and new visitors from within your target market is increasing.
Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar "black hat" techniques that seek to game search results. Searchers make mental notes of the rankings for …
If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Without …
There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t …
It’s fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. An authority on a topic can speak at length about it. Thin content can be defined as …
For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. The truth is that you can get bad links every day. Your competitors don’t want your website to rank …
While this may seem like a great idea at first, it’s critical to realize that without proper SEO handling, this can also create external duplicate content. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value …
Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. Quality content, in other words lots of original, error-free …
Domain to page relevancy means the page linking to your website is relevant to your domain. Ideally page titles should include the search term for which the website has been optimized. It’s critical to understand as much as possible about the website, past SEO efforts and industry as possible …
Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Page copy should be informative and …
High authority links are great, but in my opinion, relevant links win the game every time. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Search is the #1 driver …
The algorithms used by search engines can be rather complex and include a number of different factors. When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. If the list starts to …
The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …
For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Stop …
Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. How do your competitors drive traffic to their website? What are they doing on social media? Do …
Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. SEO is a marketing discipline that can help you launch your new endeavor off the …
There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. On Page …
Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from …
If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. User experience is critical to SEO, so it may be a good idea to test how it affects the …
The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links While designing a new house, don’t you want to ensure …
Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. You can speed up the process of getting useful links by connecting with content curators. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and …
The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't …
Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals …
Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the …
Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. If you decide to do SEO on your own …
Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. There’s always something written somewhere that you can quote and use. You could also …
If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. You have to make sure that the topic …
The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors …
Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of …
CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested …
First, stop assuming SEO is dead because the rules changed. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to …
Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. Links that are going from one page to another within the same domain are called internal links. The process itself is referred to …
To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Every page of your website (if optimal) represents an opportunity to rank that page and …
An SEO who has technical skills will also have a very good understanding of the various Google algorithms
SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Subheads are another …
Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. We …
Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …
Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …
We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …
You can speed up the process of getting useful links by connecting with content curators. Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not …
Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and …
Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. When you run the same query on different search …
Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. While you want your sentences and paragraphs to be short …
Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. If …
As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in …
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