The world’s most beautiful city, the most inspiring cultural treasures, and magnificent scenery: Nowhere else in the world will you find a bigger concentration of beauty. There’s Venice, Florence and Rome with their varied architecture, the natural masterpiece that is Tuscany with its rolling hills, vineyards and snow-peaked mountains. Then there’s the perfect naturalist painting that is the Amalfi Coast or Lake Maggiore and the Alps and you get the sense that no country on Earth offers as much beauty anywhere you turn as Italy.