BURNABY - CUPE BC is gearing up to get out the vote in favour of a better way for British Columbians to elect our government, and against the old and unfair first past the post system.
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This is our recommended kit for most cabinet makers and joiners, where the ability to make a wide range of shapes and sizes is required.
You can start off with one module and a joining kit and simply buy extra modules when the need for a larger kit arises. These kits are made from 2' and 6" lengths of the 18mm extrusion and can make a variety of different length and width panels.
The ends of the 2' lengths that form the main body of the kits all sit directly onto the formers where they are joined together and as a result panels made in this way are just as straight as panels made in the fixed length kits.
The head of the Houthi’s Supreme Revolutionary Committee claimed the United States is obstructing dialogue on the war in Yemen, the local news agency Saba News reported.
US aggression in Yemen is working to obstruct all means to obstruct dialogue and prevent the cessation of war, said Mohamed Ali al-Houthi.
The group launched a campaign called “America is killing the Yemeni people” on Wednesday due to US’ involvement in the conflict in the country, Al-Houthi said, adding that it has received popular support among the organisation’s supporters.
The Houthi armed group deem the United States as an enemy and aggressor in the Yemen civil war. US military and special operations teams have been operating in Yemen since 2002, executing targeted drone strikes and night raids which have claimed the lives of hundreds of Yemenis.
This is the blog of David M. Raab, marketing technology consultant and analyst. Mr. Raab is Principal at Raab Associates Inc. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers.
How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. The only defense I can make is I did promise a client a paper on the topic, which I finished Sunday night. But then I decided it was way too wonky and wrote a new, data-free version that people might actually read.
But you, Dear Reader, get the benefit of my crazy little binge. Here’s a fact-filled blog post that uses some my carefully assembled information. (Yes, there was actually much more. I’m so ashamed.)
Let's start with a truth universally acknowledged – that customers have rising expectations for personalized treatment. Unlike Jane Austen, I have facts for my assertion: e-tailing group's 7th Annual Consumer Personalization Survey found that 52% of consumers believe most online retailers can recognize them as the same person across devices and personalize their shopping experience accordingly. An even higher proportion (60%) want their past behaviors used to expedite the shopping experience, and one-third (37%) are frustrated when companies don’t take that data into account.
Switching to customer service, Microsoft’s 2015 Global State of Multichannel Customer Service Report found that 68% of U.S. consumers had stopped doing business with a brand due to a poor customer service experience and 56% have higher expectations for customer service than a year ago. So, yes, customer expectations are rising and failing to meet them has a price.
Marketers certainly see this as well. In a Harris Poll conducted for Lithium Technologies, 82% of 300 executives agreed that customer expectations have gotten higher in the past three years. Focusing more specifically on data, Experian's 2015 Data Quality Benchmark Report, which had 1200 respondents, found that 99% agreed some type of customer data is essential for marketing success. Marketers are backing those opinions with money: when Winterberry Group asked a select set of senior marketers what was driving their investments in data-driven marketing and advertising, the most commonly cited reason was the need to deliver more relevant communications and be more customer-centric. .
But marketers also recognize that they have a long way to go. In Experian’s 2015 Digital Marketer study, 89% of marketers reported at least one challenge with creating a complete customer view.
Econsultancy’s 2015 The Multichannel Reality study for Adobe found that just 29% had succeeded in creating such a view, 15% could access the complete view in their campaign manager, 14% integrate all campaigns across all channels, and 8% were able to adapt the customer experience based on context in real time. In other words, the complete view is just the beginning. In other words, marketers are nowhere near as good at personalizing experiences as consumers think.
Given the challenges in building any complete view, is real-time experience coordination too much to ask? Customers don’t think so; in fact, as we've already seen, they assume it’s already happening. Marketers, of course, are more aware of the challenges, but they too see it as the goal. In a survey of their own clients, marketing data analysis and campaign software vendor Apteco Ltd found that 12% of respondents were already using real-time data, 31% were sure they needed it and 37% felt it might be useful. Just 17% felt daily updates were adequate.
It’s important to not to confuse real-time personalization with tracking customers across channels or even identifying customers at all. In a survey by personalization vendor Evergage, respondents who were already doing real-time personalization were most often basing it on immediately observable, potentially anonymous data including type of content viewed, location, time on site, and navigation behavior. Yet the marketers in that same study gave the highest importance ratings to identity-based information including customer value, buying/shopping patterns, and buyer persona. It’s clear that marketers recognize the need for a complete customer view even if they haven't built one.
What are we to make of all this, other than the fact that I need to get out more? I'd summarize this in three points:
- the complete view has to be part of a real-time integrated, real-time to deliver the necessary results
None of this should be news to anyone. But perhaps this data will help build your business case for investments to solve the problem. If so, my lost weekend will not have been in vain.
Labels: complete customer view, cross-channel customer profiles, customer data management, customer data platforms, customer expectations, customer experience management, real-time interaction management
David Raab is consultant in marketing technology evaluation and analytics. He is Principal at Raab Associates Inc. and founder of the Customer Data Platform Institute. Mr. Raab has written hundreds of articles for industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com Mr. Raab can be reached at draab@raabassociates.com.
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There are all of the situations where you may need to share your screen with other people. Perhaps you want to show them a presentation. You need to teach someone how to perform a task. Or you need to show an error to a technician to get advise on solving a problem.
Whatever the reason may be, if you’re running Windows 10, you can use the Skype app to share your screen during a call.
In this Windows 10 guide, we’ll walk you through the easy steps to quickly share your screen with other people during a Skype call.
Once you’ve completed the steps, your screen will now be available for viewing for all the people participating in the call. You’ll also notice a yellow line around the screen letting you know the display that you’re sharing and that the feature is currently enabled.
To stop sharing the screen with other people, click the Share screen button in the bottom-right corner of Skype.
Do you use Skype or another solution to share your screen with other people? Tell us in the comments.
For more helpful articles, coverage, and answers to common questions about Windows 10, visit the following resources:
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