A ‘pop-up’, in this context, is a temporary retail space which offers companies a ‘here-today-gone-tomorrow’ sales or marketing environment to showcase a brand or product in a ‘trial size’ platform. Being such a short term venture, a pop-up offers up relatively low-cost opportunities for a company to take some creative risks, have a bit of fun, generate some buzz and introduce their brand to new audiences.
It’s a kind of low-commitment advertising platform which allows emerging brands to experiment a bit with their retail options and, at the same time, create an immersive experience for potential customers without signing up for a ton of overheads involved with a permanent retail location.
To take advantage of the ever evolving shift in shopping behaviours of the general public, brands are increasingly embracing the brave new world of high-tech, high-concept experiential pop-up shops. The retail transformation we’re seeing where consumers are moving from in-store to on-line and prefer experience and interaction with a brand is not just a passing fad, but a by-product of brands evolving to meet market demands.
Just like social media campaigns, experiential marketing efforts in the physical world represent quantifiable results for brands by creating memorable, shared experiences. This shared and unique relationship builds a devoted clientele which, in turn drives sales and retains brand loyalty.
Brands are using pop-up platforms to, not only sell their products direct, but also to heighten consumer experiences. It is imperative to engage the consumer through stimulating aesthetics and interactive displays. These micro locations are being employed not just to extend brand awareness but to target prospective customers in a more authentic and experiential way.
Similar to exhibition stands, the environment created can be completely controlled and themed by the exhibitor. For example, the ‘Kube’, specifically designed by us here at Exhibitionco for outdoor branding events and activations, is is a highly adaptable and durable mobile unit which allows for an almost unlimited level of customisation suiting various individual requirements, whilst bundling up into a compact package for easy installation and transportation.
There are so many options available from tailor made mobile units such as the Kube, to shipping containers or individual custom designed displays. You are really only limited by imagination and creativity, or at least the imagination of your exhibit designer.
Below are some examples of Pop-ups designed and built by us here at Exhibitionco. Contact us for ideas for your next event and let us create a great experience together.
Some trade shows, in industries such as fashion, gaming or food, can be really fun events to attend, both for …
A ‘pop-up’, in this context, is a temporary retail space which offers companies a ‘here-today-gone-tomorrow’ sales or marketing environment to …
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The L’Oréal Singapore for Women in Science National Fellowships programme is aimed at recognizing ambitious and talented women in science and encouraging young women to confidently pursue research. This event is organized annually with support from Singapore National Commission for UNESCO and A*STAR (Agency for Science, Technology and Research). The fellowship awards two different grants of SGD 30,000 each, one in the field of Life Sciences and the other in the field of Physical and Engineering Sciences.
The 2016 physical and engineering science fellowship was awarded to Shao Huilin, 32, who is currently an Assistant Professor at the Department of Biomedical Engineering & Principal Investigator at the Biomedical Institute for Global Health Research & Technology (BIGHEART), National University of Singapore. She also holds the position of Joint Investigator, Institute of Molecular and Cell Biology, Agency for Science, Technology and Research.
Exosomes are nanoscale vesicles actively secreted by cancer cells into the circulation. They represent a rich repertoire of molecular information. Integrating expertise in device engineering, materials science and molecular biology, Assistant Professor Shao’s research aims to overcome these technological challenges by developing new generations of nanotechnology-based biosensor platforms for sensitive, fast and cost-effective diagnostics and in order to learn whether patient respond to treatment. In the long-run the ultimate aim is to be able to cure diseases such as cancer and neuro-degenerative diseases.
When asked about her motivation to work in this subject area, she said, “The first talk about biomembranes during my bachelor’s degree in Cornell University struck me very hard, which inspired me to read more about biophysics and solve real life problems”. While the topic of women in science was approached, she mentioned that “The women population in the role of physical scientists is very low and I hope that this fellowship encourages more girls to pursue this field”.
Also, The 2016 life science fellowship was awarded to Dr Wan Yue, 33, from the Genome Institute of Singapore, Agency for Science, Technology and Research (A*STAR)
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Exosomes are cell-derived vesicles that are present in many and perhaps all biological fluids, including blood, urine, and cultured medium of cell cultures. Exosomes contain various molecular constituents of their cell of origin, including proteins and RNA. It is becoming increasingly clear that exosomes have specialized functions and play a key role in, for example, coagulation, intercellular signaling, and waste management. - from wikipedia