What We Do: We empower our small business customers to grow their businesses through a variety of online marketing strategies. These strategies begin with a clearly articulated brand statement about the business and how to attract and gain the trust of their target audience.
Why We Do It: Over 90% of all Americans work in small businesses! We have a much better opportunity to make an impact in the business world by leveraging our team’s education, experience, and talents to help small and mid-sized businesses than as part of the corporate world.
How We Do It: We use what we know best – marketing and coaching. We share what we know in a way that’s easy for others to understand and adopt to their own situations.
At our latest meetup group (Orange County Small Business Marketing Connection) presentation, Joe presented on the topic of 'Everything You Need to
The seventeen days of the 2016 Rio Olympics are just finishing up. We’ve thrilled to the hard won victories and ached with
A-Cubed works with our clients’ businesses, adding strategies and tactics in social media, e-mail, blogging, SEO and websites. Companies can succeed or fail for a number of key reasons. Our experts know just how important it is to take the time to create a well-researched business marketing plan, and we’ll do just that for you! We help our clients select the right partners, increase their internet presence and marketing, and gain access to the skills and talents they need to succeed.
Step Two in planning your viral campaign was planning your message, and a big part of that was finding the right emotional buttons to press with your consumers and customers.
But how do you do that without knowing who they are? I mean, knowing who they are in the same sort of way that a lover seduces the aim of his/her desire?What are the triggers that will help snap him/ her to attention? (take that phrase any way you want….)
The fact is, you can’t. Marketing is part psychology. To get your consumer/ customer to ‘yes’, you have to know what they want from you.
So what is it? Some super secret information? Does your consumer/ customer want to be entertained? Does he/ she want to be (or appear to be) informed and clever?
Are there common themes in what some customers want and can you use those themes to create groups of customers that you can communicate with – and more importantly move towards ‘yes’?
Are these wants and needs important enough to them that they’re willing to change how they’re currently solving for them?
What is it that you’ve got that those groups will find so motivating that they’re willing to make changes (customers are inherently lazy; getting them to ‘yes’ means that: their pain point has gotten to be unbearable, your solution is really attractive, and/or you’ve managed to capture their attention
Your message has engaged them well enough to get (lazy) customers to click a button on your site or send an email, or make a phone call.
This next part is really cool. Let’s say that you got some of these cool, needy people to respond to your message. They tried your service or product. Hey, Mikey! They liked it! In fact, they really liked it and they want to tell more people about it! They remembered that totally awesome viral video they first saw from you that started this new love affair and guess what….. they’ve decided to send it to more people! Rinse and repeat. This is how your message goes viral.
You’ve tapped into the most awesome thing about social media – your customers can now become your advocates and you, as master puppeteer, can give them the tools they need to be super-star unpaid sales people spreading the good news about your ‘stuff’ to all their friends. Yes, rinse and repeat!
And it all started with a customer that had a problem, and you who understood your customer or consumer well enough to plan a really awesome viral campaign!
Here’s a couple examples of what you can do when you really understand your customers! While you’re watching these, ask yourself this: Could these stories have been told as well if the brand marketers didn’t know how their customers think about their products and they way the products solve their needs?
Think about all the different ways to enjoy Oreo cookies you just heard. Believe it or not, most of this stuff comes straight out of user focus groups with loyal Oreo cookie consumers! The best way to show consumers you really ‘get’ them, is to really ‘get them’!
Want help uncovering your own brand, understanding your consumers, or creating a really awesome viral campaign? Contact Joe Hines by using the contact form on this page!
Joe Hines, founder of A-Cubed Marketing Services, is the master craftsman of conceptualizing, designing and creating websites and blogs that creatively present the mission and magic of an organization. Joe worked tirelessly to shape a new non-profit story into the social media world and,in doing so, bring fresh, exciting navigation, content, media, and on-line charitable e-commerce presented in a unique way.
At our latest meetup group (Orange County Small Business Marketing Connection) presentation, Joe presented on
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The reclaimed lumber marketplace attained momentum from the early 1980s within the West Coastline when massive-scale reuse of softwoods began. The industry grew resulting from a expanding concern for environmental effects and declining top quality in new lumber.[4] On the East Coastline, field pioneers started selling reclaimed wood inside the early 1970s even so the market stayed mostly small till the nineteen nineties as waste disposal amplified and deconstruction turned a more economically different to demolition.
Quite a few resources of reclaimed wood are unable to confirm just what the wood might need been addressed with about its lifetime. This uncertainty results in fears of dangerous offgassing of volatile natural compounds associated with direct paint or several stains and therapies that will are utilized around the wood. These fears are specifically urgent once the wood is for an inside application.
pubId=1155968404" true The Illinois Farm Bureau has also recently endorsed Bost ... For David Droste, a 62-year-old fourth-generation farmer in nearby Addieville, Ill., faith in the Trump administrati...
Senior Shawn Rennegarbe is on a roll. The Addieville, Illinois, native recorded another top-25 finish to take the lead for the Iowa women’s golf team as it competed at the Edean Ihlanfeldt Invitationa...
Eugene John “Gene” Klosterhoff, 97, of South Hutchinson, died Monday, May 8, 2017. He was born Oct. 22, 1919, in Addieville, IL, the son of Raymond and Edna (Breuer) Klosterhoff. Gene was a 1937 gradu...
His name has not been release yet pending the notification of his family. The driver 45 year old Becka Heitman of Addieville, IL and the other driver 60 year-old Klif Kline of Coulterville were taken ...
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Hallie serves as Chief of Staff to the Founder and CEO of Adam Hergenrother Companies. She has worked side-by-side with Adam Hergenrother for over eight years, ensuring that Adam’s vision is communicated and implemented.
With over nine years of experience supporting the C-Suite, Hallie has mastered the ability to lead and assist by assessing current needs, initiating change, and executing projects. As Chief of Staff, Hallie works closely with the executive team to manage special projects, hire and grow talent, and maximize Adam’s reach through training events and strategic communication.
Hallie is a graduate of the State University of New York and resides with her husband in Williston, Vermont.
Adam Hergenrother Companies is a powerhouse connector - matching talent with opportunities, the community with resources, clients with realtors, investors with projects, and goals with training and education. With a focus on real estate, construction, development, consulting, and training, Adam Hergenrother Companies is building leaders and businesses worldwide.