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Molson got a huge boost from this campaign, which quickly wen’t viral. Tapped into what their consumers enjoyed and attaching itself to another liked brand.
In the Uniqlo store in NYC, you sit in the mood booth and put on a headset. You then watch a large screen which displays a bunch of images and videos, include kittens and rainstorms. Sounds like a fun way to kill ten minutes, even without all the high-tech shopping wizardry. While you’re watching the screen, your headset is monitoring your brainwaves, and will judge your mood based on how you respond to each image. The UMood will then offer up four t-shirt suggestions to match your mood. Judging from your reaction, it’ll then unite you with the one perfect t-shirt to perfectly reflect how you’re feeling. Magical.