Ruud Belmans, the creator of the displayed project Award Winning Oscar Opticiens Optician spells out, Grenoble based optician Oscar annexed the neighbouring building and extended their range of standard glasses with sunglasses. The duality of standard and sunglasses and also of the old and new part of the building inspired us to start playing with blurred boundaries and overlapping divisions between the two spaces, with angular coloured surfaces establishing a dynamic and playful basis.. The shop’s eye-catcher is a large graphic, entirely shaped by sunglasses affixed in holes in the metal wall. The image can be altered into any imaginable design, depending on where the sunglasses are placed..
Which Advertising and Communicative Materials to Distribute in a Trade Fair? What Is Kept and What Is Thrown?