The Social Media Manager at The Field Museum develops content for and maintains day-to-day activity across all social channels. This position monitors, engages with, and grows an online community of naturally curious science enthusiasts and museum lovers. The Social Media Manager maintains an audience-first approach, conducts regular reporting, and maintains the brand and voice of a world-class cultural institution on social media channels. This position exists in the Web and Digital Communications team and reports to the Web and Digital Communications Director.
The right candidate for this position can navigate large, complex environments with diverse stakeholders, and do so with confidence, expertise, and clear communication. At their core, this person has a passion for learning, storytelling, technology, current social media trends, and science and natural history
Applications must include a resume, cover letter, and writing sample to be considered for this position. Please submit a resume and cover letter through the application portal. Submit a writing sample as a single PDF to socialmanager@fieldmuseum.org with subject line “Social Media Manager: [Your Name]”. The writing sample should include:
Sample social media posts (1-3) that The Field Museum might create. Indicate intended social platform for each post, and include or describe any visual aspect. Be creative!
A longer writing sample (max. 500 words) from your previous work. This could be a social media campaign plan or report, a blog post, etc.
Manage publishing and engagement on Facebook, Twitter, Instagram, and Snapchat with compelling content and diligent community management
Promote the Museum’s mission, collections, research, exhibitions, events, programs, and initiatives through both organic and paid social media
Collaborate with the Digital Content Developer and an array of Museum staff to gather, write, and edit content
Actively develop relationships with colleagues inside and outside the Museum and establish processes for maintaining social media best practices
Monitor The Field Museum brand across all channels, collaborating as appropriate with Public Relations, Marketing, and the Web teams to execute and respond to events as they occur
Help determine the impact of all Field Museum social media outreach; analyze and review effectiveness of organic efforts and paid campaigns to help evolve ongoing social media strategy
Implement and maintain institutional social policies and monitor social properties operated by other individuals and departments within the Museum
Exceptional communication skills, both written and verbal, with an ability to translate technical concepts for a general audience
Self-starter with some project management skills, including schedule development, tracking, task prioritization, and an ability to meet tight deadlines
Ability to negotiate the requests and needs of different internal stakeholders while firmly advocating for our audiences
In an effort to promote discussion and share resources about teaching and pedagogy in our field, we invite you to email us your syllabus so that we can post reading resources and themes for teaching Museum Anthropology to our blog. Please send your syllabi or reading lists to mua4web@gmail.com. Thank you!
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How can you convince apathetic audiences that your museum is worth a visit? Begin by creating a single content plan for your entire museum.
Have you ever been frustrated to learn that your volunteers weren’t invited to a relevant donor event? Or members didn’t know about that big program? Or, the last email your museum sent didn’t include anything about the big sale in the store next week?
These problems cost your museum money and probably result in increased call volume, confusion and poor customer service experiences. They also make it difficult for your audiences to stay informed about what’s happening at your museum.
Looking at it from the audience perspective, they receive disjointed communications that are written in different voices, not tailored to their needs and require them to do the legwork to connect the dots to the missing or incomplete info. And, they just don’t have time for that.
A unified content plan will help your organization focus on the most important messages for each of your audiences. Every time they hear from you, they will hear consistent ideas, instructions and values. (Not the same, but consistent – an important distinction.)
The content plan will have some ancillary benefits, too, like breaking down internal silos, improving internal communication, boosting collaboration and identifying cost savings.
Maybe you can think of more? If so, good! The goal is to create a comprehensive list of all the information audiences encounter when they do interact with you. Once you’ve compiled the list, the real fun begins. Use your list to build a content planning team. Actually, you need two teams.
To actually create and implement a museum-wide content plan, you need an executive team to make decisions and support the plan and you need a planning and implementation team to make it happen.
The executive team should include department heads or VPs (whatever you’ve got) and your director or CEO. Include the lead of every affected department or you’re doomed to fail. If you can’t get the support of this group, it will be impossible to implement the plan.
The planning and implementation team should include the owners of all the various pieces of content – within reason. Your team really shouldn’t exceed more than 10 people to be functional. If you end up with more than 10 owners, figure out how to appoint representatives that can speak to 2 or 3 areas. The key here is to get people on the team who are excited about the project and willing to roll up their sleeves and do the work. If you have to choose between an enthusiastic advocate that might need to circle back with subject matter experts (SMEs) and a super-smart, but reluctant SME, choose the advocate. Every time. You’ll spend too much time convincing the un-convincible SME that the project is actually worthwhile.
The key to success here is communication. Early and often. Keep everyone on the same page. Squash territory battles by leveling the playing field and make sure everyone is in the know. Appoint a project lead and make sure that person schedules meetings, takes notes and distributes updates.
Begin by compiling types of communications to flesh out the list above. What is already going out? Can anything be consolidated? Are any new communications needed? Make assignments and set deadlines for follow up to make sure these projects happen.
Build a content calendar using Google docs, or some other tool (preferably one your org already uses), to help you build a sharable plan that can be maintained easily.
Remember that the goal is to increase collaboration and improve communication, not document every little detail. Trying to micro-manage all the information in one place will end up failing. Keep it high-level and delegate content writing to the appropriate people.
Create a reasonable review process to keep everyone in the loop. Reasonable in this case is lightweight and scalable. Empower as few people as possible to approve the plan and the communications that come out of it. This might take some trial and error to find the right balance, but it’s worth it.
If you can manage this massive, but worthwhile, feat you’ll end up with a more focused voice for your museum and audiences that are happy to hear from you – and if you stick to it, those audiences will come more often, be more engaged and even spend more money.
In this book Clive Benney continues his photographic journey around St Agnes and takes the reader through Rosemundy and up to Goonown and Goobell. Once again a large number of previously unpublished photographs have been included together with detailed text from contemporary newspaper accounts and people's reminiscences. It is a nostalgic trip into the past and a fascinating glimpse of a former version of the village.
The story of the search for the figurehead of The Lady Agnes, a ship built in 1877 on the beach at Trevaunance, St Agnes.
The other day on a run, I got lost. Normally, getting a little turned around isn’t a big deal, but normally I’m not on my third day in a new city in Central Asia. Oops. Fortunately, like the other times I’ve been lost while running, I eventually found where I was supposed to be going, and before finding my route, I found something that made the whole debacle worthwhile.
I ended up a lot further away from my house than I originally planned – near the American University of Central Asia, Bishkek’s main square, and a gigantic Lenin statue. Next to these landmarks is a very pleasant park that I’ll be returning to once I can muster the distance again.
It’s called Oak Park, which is something I learned after describing it in detail to my host mom, who was concerned about why I was out so long. (“Oak Park is not nearby! Olivia, you should pay attention to where you’re going!” “Sorry, Mira…”) It’s similar to a typical park you might find in other parts of the city – it’s got fountains, cuddling teenagers on every couple of benches, people walking dogs in sweaters, and some old Soviet busts.What really makes it more interesting than other Bishkek parks (there are many) is its collection of stone sculptures and statues. From a distance, most of the sculptures look like large rocks, scattered amongst the trees and next to the pathways. As you get closer, you realize the tallish, orange rock is a woman wearing a headscarf, and that oblong one is a kind of rhinoceros, and he’s crying. There’s a woman hugging a fish (or maybe it’s part of her?), an infinity symbol, and plenty of other pieces depicting I’m not exactly sure what.
At one end of the park is a monument to Kurmanjan Datka, an important Kyrgyz military and political leader of the 19th century. She stands elevated in the middle of an arch of columns and looks over a small square that seems to be a popular meeting place for young people. On another side of the park looms the Red Guard Memorial, a tall, red obelisk topped with the classic Soviet hammer and sickle.If you wander Oak Park long enough, you also might find an oversized Marx chatting with an equally large Engells, just opposite the American University of Central Asia.
The park is a peaceful place to run, chat with friends, or ponder how exactly you’re going to find your way home. Whether you’re interested in planning a quick walk or a long afternoon in this park, you can find it off of Abdumomunova or Pushkin street, in between Tynystanov and Razzakov streets. It’s open 24/7, but is probably most pleasant in the daylight, either covered in snow or in the summer sun.
Olivia Route is an undergraduate studying Russian and International Relations at the University of Pennsylvania. She has previously spent summers in Russia and is excited to spend a semester exploring the former Soviet Union through SRAS’s Policy and Conflict program. Olivia likes running, eating, nature, and art.
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Cloudy with rain ending in the afternoon. High 43F. E winds shifting to NW at 10 to 15 mph. Chance of rain 100%. Rainfall around a half an inch. Locally heavier rainfall possible.
A wintry mix of precipitation in the morning will give way to rain and snow mixed in the afternoon. High 37F. Winds NNE at 10 to 15 mph. Chance of precip 80%. Snow and ice accumulations less than one inch.