ICMA-RC has launched a new campaign in support of National Retirement Security Week, a national effort championed by the National Association of Government Defined Contribution Administrators (NAGDCA) to raise public awareness about the importance of saving for retirement.
Take Action! is the theme for this year’s week-long campaign, which will take place October 21-27, 2018. Participants are encouraged to take at least one action during the course of the week. The campaign’s website, www.retirementweek.org, guides participants through an engaging menu of potential action items: enroll, contribute, learn, meet and review. The “action-oriented” theme of the campaign is punctuated by the use of pop art graphics meant to convey urgency as well as being fun and engaging.
"The objective of National Retirement Security Week is to encourage local and state government employees to think about life beyond their career," said Alex Hannah, Managing Vice President & Chief Marketing Officer. "We want to provide as many resources as possible to help motivate participants to take action to ensure they reach their retirement goals."
A new element for this year’s campaign is the addition of a Facebook Live discussion, which will be held on October 23 at 2 p.m. Eastern time. ICMA-RC financial planning professionals will present tips on planning for retirement. Participants will be able to view the discussion by logging in to the ICMA-RC Facebook page at the start of the session.