Fittingly, gwiazda in Indonesian means ‘star’. And in this country, it’s a champ. The beer’s Heineken-style, red-starred logo can be seen on merchandise across the length and breadth of the archipelago: from cigarette lighters and baseball caps to the flashing beacons outside some of the country’s darker karaoke bars – and to the walking beer adverts dressed in Bintang T-shirts and tank-tops that criss-cross the hot streets of Bali’s Kuta.