to put myself in customers ' shoes rather than manufactures ' shoes . And that was a great experience for me to understand the frontline and customers . And secondly I spent more than 10 years in the chairman 's office , so that gave me a great opportunity to learn top management perspective , as well as problem solving capabilities . Andrew Stevens : You 've pledged to make LG Electronics a more inspirational place to work . Now with 82,000 employees what do you mean by that and how do you do it ? Yong Nam : In a very hierarchical , bureaucratic and big company culture and working environment , people try to hide issues and problems instead of raising and solving them . I try to get people engaged -- I call it waste elimination activities . If it is solved it can turn into a treasure , so there are so many treasures in the process of doing every day work among our people , and I try to encourage them to be engaged in finding out that waste . Andrew Stevens : Obviously you are a fluent English speaker , how important is it
SEOUL , South Korea -LRB- CNN -RRB- -- From TVs to handsets , LG Electronics is on a mission -- to become a top three player in the global electronics industry . Yong Nam , CEO of LG Electronics Leading the campaign is CEO Yong Nam who took on the top job in January . CNN 's Andrew Stevens met him at the LG headquarters in Seoul , where he showed off the latest Viewty camera phone . While Nam hopes this gadget will boost market share , he 's also on a bigger quest to shake up the South Korean company 's corporate culture . Yong Nam : I try to empower , rather than make decisions . I think frontline people that know customers better can make better decisions . I just try to keep pushing authority downwards instead of upwards . Andrew Stevens : You have been 30 years , more or less , with LG Electronics , what are the most important business lessons you have learnt during that time ? Yong Nam : Earlier in my career I was deeply engaged in selling of electronic products in the U.S. market , where I was able