apologies still carry weight , or does the flood of mea culpas dilute their meaning ? Lauren Bloom , a business ethics expert and the author of `` The Art of the Apology , '' says , `` It 's never too late to say ` I 'm sorry . ' `` But saying ` I 'm sorry ' in a tightly controlled environment , '' she says , `` makes it look more and more like an exercise in ` let 's check the box and do what my PR people tell me to do . ' '' Woods delivered his apology in front of a small hand-picked crowd that was not allowed to ask questions . `` I was unfaithful . I had affairs . I cheated , '' he said . `` I am the only person to blame . '' Read full story about Woods ' apology How would Bloom rate Woods ' authenticity ? `` I thought he was very authentic , '' she said , adding with a laugh , `` He was most authentic when he was attacking the media . '' `` But I think he was very sincere . I think
Atlanta , Georgia -LRB- CNN -RRB- -- Tiger Woods ' comments Friday may become the most scrutinized apology in history , fodder for dinner tables and Internet chat rooms alike : Was he genuine ? Was it a PR stunt ? Can he do anything to restore people 's faith in him ? The biggest knock on golf 's biggest star is that it took him three months to utter any words publicly about his infidelity and then did so in a controlled environment . That 's a no-no , according to apology etiquette . `` If you have to take time to say ` sorry , ' you 're not being authentic . We do n't need extra time to rationalize whether we 're sorry or not , '' said Glenn Llopis , the founder of the Center for Innovation & Humanity , a California-based think tank . It seems everyone is apologizing for everything these days . In February alone , there has been a bevy of `` I 'm sorries , '' from a tearful John Mayer for his use of the n-word to Toyota 's top boss for the automaker 's repeated shortcomings . But do