outfits : the purple dress worn when the Obamas shared their famous fist bump during the campaign , the red and black dress she wore on Election Night and the black-and-white floral dress she wore during an appearance on `` The View . '' All three dolls show Michelle Obama in a sheath dress and with bare arms , attributes that have become personal trademarks during her tenure as first lady . Feinberg said his target audience for the new doll is not children but adults `` who collected toys as a child , who have n't lost that kind of whimsical enthusiasm . '' Like Jailbreak 's Barack Obama doll , the new Michelle Obama doll will retail for $ 12.99 , according to Feinberg . Katie McCormick Lelyveld , a spokeswoman for the first lady , said in an e-mail to CNN that the White House had no comment on the new doll . When the company behind Beanie Babies began selling dolls named `` Marvelous Malia and Sweet Sasha '' soon after Inauguration Day , the White House had a swift and strong reaction . `` We feel it is inappropriate to use young private citizens for
WASHINGTON -LRB- CNN -RRB- -- The White House said it had no comment Monday in response to the upcoming release of a new Michelle Obama action-figure doll . The Michelle Obama doll is available in three outfits , all of which show off her trademark bare arms . The 6-inch doll is made by New York toymaker Jailbreak Toys and is set for release on November 20 , but the company began work on the new product six or seven months ago , according to Jason Feinberg , Jailbreak Toys ' 32-year-old founder . `` The entire political scene was a little rosier at the time , '' Feinberg said in a phone interview , `` But what was really apparent was the country , and really the world at large , were very enamored of this lady . '' Feinberg , whose company began selling a Barack Obama action-figure doll in mid-2008 , said that Michelle Obama 's `` energy '' was `` muted , subdued , classy '' coming out of last year 's campaign while her husband 's image was much more like that of a superhero . The new Michelle Obama doll is available in three