a comic book with sound effects , page turns and even voiceover . Gibson himself voices the title character , a masked , dagger-hurling hero described as the `` embodiment of raw justice and vengeance . '' Gibson 's new hobby is another example of Hollywood 's love affair with comic books . Just last month , Walt Disney Studios acquired Marvel Entertainment -- and all 5,000 of the comic book company 's characters -- for $ 4 billion in cash and stock . With the success of action films based on comic book notables , including `` Batman , '' `` Iron Man '' and `` Wolverine , '' it 's not a stretch to think that Gibson might be strapping on the `` Mayhem '' costume for a summer blockbuster in the future . But for now , Gibson is focused on the early stages of his new venture . Although he would not provide details on sales figures , he did say that worldwide sales of `` Mayhem '' would `` knock your socks off . '' The following is an edited version of the interview . CNN : What turned you on to comic books ?
LOS ANGELES , California -LRB- CNN -RRB- -- Tyrese Gibson is far from the first singer to make the transition from music to movies . However , the `` Transformers '' star is blazing a whole new trail with his latest crossover venture . Tyrese Gibson voices `` Mayhem , '' a hero described as the `` embodiment of raw justice and vengeance . '' The actor/singer/model has partnered with Apple to develop his own comic book series called `` Mayhem , '' and he 's doing it in a very nontraditional way -- digitally . `` There was an experience that I felt was pretty limiting as far as the comic book experience itself on paper , '' says Gibson , who stresses that he did not grow up reading comic books and is not a comic book veteran . '' -LSB- So -RSB- I set up this technology with my team and this is the first-ever digital comic book -LSB- on iTunes -RSB- in the history of comic books . '' The third issue of `` Mayhem , '' which is downloadable from iTunes , is the first to go digital . It features an interactive version of