bizarre hairstyles -LRB- with versions of the short-in-front , long-in-back `` mullet '' leading the pack -RRB- and fashion crimes ranging from furry leg warmers to miniskirts that leave absolutely nothing to the imagination . There 's a guy enjoying a can of beer outside a Wal-Mart , a guy dressed as Captain America and another guy with a goat . Yes , a live goat . Andrew and his brother Adam , 25 , said they thought of the site after a visit to a South Carolina Wal-Mart where they saw a woman they believed to be a stripper , wearing an obscene T-shirt and leading a toddler in a harness . Around the next corner was a man with a beard reminiscent of the rock band ZZ Top . `` It 's kind of like the light bulb went off , '' Andrew said . `` We get the e-mails already from people who are like , ` Why did n't I think of this ? ' We just happened to be fortunate enough to have the ability to actually follow through on it . '' Their site was keeping up when it was getting about 500,000 views
-LRB- CNN -RRB- -- It 's a blog where people post , and make fun of , pictures of out-of-shape , poorly dressed and otherwise awkward people shopping at Wal-Mart . The `` People of Walmart '' blog features photos taken by users at the mega-chain . And , in less than a month , with no marketing to speak of , it 's become the toast of the Internet . `` People of Wal-Mart , '' a gag started by two 20-something brothers and their buddy to share crazy pictures with their friends , has gone viral . Promoted largely on sites like Digg and Funny or Die -- and linked ad nauseam on Facebook and Twitter -- the site picked up enough traffic to crash its servers on Wednesday . `` I 'm still baffled -- I really am , '' said Andrew Kipple , 23 , one of the creators of the site , who said his team was frantically working Wednesday to add enough server space to handle the surge in traffic . Photos on the site , sent in by viewers all over the United States , frequently feature overweight people wearing tight clothes ,