We aim for gold . '' In fact , the Knight Riders were knocked out of the competition before the semi-finals , with Khan announcing to fans via SMS : `` Al of us have become part of a failed script , a bad IPL script . Let 's try and keep our chin up . '' Shah Rukh Khan , one of the few people in the world also known by his initials , has every reason to keep his own chin up . Twenty years after his first onscreen role in the Indian television series `` Fauji , '' SRK -- the man and the brand -- is more popular than ever . On Sunday night , he won the Best Actor award in Bollywood 's version of the Oscars -- the International Indian Film Academy Awards -- for his role as coach of the Indian national women 's field hockey team in `` Chak De ! India . '' The film took nine awards in all , including Best Film and Best Director . Shah Rukh Khan 's previous box-office outing , `` Om Shanti Om , '' scooped five awards , adding icing to its title
LONDON , England -LRB- CNN -RRB- -- It takes a savvy film star to invest in the only business that 's keeping audiences away from cinemas . In the case of India 's biggest Bollywood star Shah Rukh Khan that 's cricket . Photographers mob Shah Rukh Khan and his wife Gauri as they arrive for the inaugural Indian Premier League players ' auction , February 20 , 2008 . Over 45 days from April to June , India 's newest big money cricket competition -- the DLF Indian Premier League -- infected the country with the kind of excitement usually reserved for the item number in the latest Bollywood blockbuster . Off the pitch , among the cheerleaders and dancing girls , was actor Shah Rukh Khan , the proud new co-owner of the Kolkata Knight Riders , a cricket team whose name was said to be inspired by David Hasselhoff 's 1980s television hit . The team , captained by Indian cricketing hero Sourav Ganguly , took to the field in black and gold uniforms created by Bollywood designer Manish Malhotra ; black for the color of goddess Kali and gold , because as Khan said , ``