'' It 's the new reality : Money that was gushing into the market from abroad to finance films a year and a half ago is now just trickling in . Production of Bollywood movies has only just resumed , having ground to a halt for seven weeks due to a producer 's strike . The strike is finally over , but money is still tight and this is affecting the number of films going into production . `` The number of movie projects has come down by almost 30 percent , '' Farokh Balsara , a partner at business consultants Ernst & Young told CNN . Balsara heads Ernst & Young 's media and entertainment division in Mumbai and looks at trends in the market . What 's more , after several years of fast-rising film revenues due to India 's exploding middle classes who were willing to spend , Bollywood finds itself back on a budget . If you do n't have a solid financial plan these days , getting funding for a film is nearly impossible . Throwing around a known filmmaking family name and getting a star signed up wo n't cut it anymore . ``
MUMBAI , India -LRB- CNN -RRB- -- Bollywood 's recent financial growth has been as dizzying as the swirling dancers , colorful costumes and pulsating music that typify the industry 's films . Mumbai 's once booming flamboyant Hindi-language film industry is hit hard , as overseas investment dries up . Foreign money has poured into Mumbai 's flamboyant Hindi-language film industry , which churns out more than 1,000 films each year . Twice as many films as Hollywood -- and for a fraction of the cost . But a financial drama has arrived on the movie sets and production suites of India 's largest city courtesy of the world economic downturn and a producer 's strike -- fewer films are being made ; less tickets are being sold and money is suddenly tight . `` It 's become more difficult now to green light films ; to be able to think of developing films , '' Nikhil Advani of People Tree Films who works as both a producer and a director told CNN . `` Today you think twice how you 're going to be able to put that thing together before you commit any money to it .