competitive with brand name department stores . His story in the apparel business began with the word `` wardrobe '' itself . `` I had seen it numerous times and thought , ` Why would a word associated with business suits or casual attire have such a negative prefix ? ' '' He decided to remove the word `` war '' and create a brand called DROBE that would offer professionals and smaller mom-and-pop boutiques his personalized custom style . But his first foray into the apparel business began and ended about 10 years ago at a trade show in Las Vegas , Nevada . He borrowed money to pay for a booth , but like many entrepreneurial designers getting started , Taylor said buyers were not interested in clothing without established brand names . Soon after , Taylor was broke . `` When I came home from that show thousands of dollars in the hole , I thought , ` How can I create a better story ? ' '' Watch Taylor discuss how his business started '' Several months later , Taylor was surprised that some of his personal customers were coming back for more shirts because of
LOS ANGELES , California -LRB- CNN -RRB- -- As millions of people enter the job market and business owners struggle to entice consumers , Ryan Taylor may be better positioned than most to weather the economic crisis . Ryan Taylor , right , and client Shawn Stockman of Boyz II Men at Taylor 's downtown Los Angeles office . Taylor is a custom tailor who brings his showroom to clients ' homes and offices . The day before former New Edition artist Johnny Gill left for a U.S. concert tour in March , Taylor sat in the musician 's modest condominium taking measurements for a customized shirt and suit that needed to be completed and shipped in a few days . Even on short notice , `` Taylor the Tailor , '' as he is known , delivered on his promise -- and made Gill a loyal and satisfied customer . Taylor says he wants to change the apparel business model by personalizing a customer 's needs , instead of having large inventories and high overhead costs that can quickly put someone out of business in a bad economy . His recipe for success : virtually no inventory and prices