privacy in a country where high population density often means couples have little time alone . Rooms offer a broad assortment of features , including karaoke machines , PlayStation game consoles , DVD players , a variety of cosmetics , customized condoms and indoor-outdoor Jacuzzis . Watch Morgan Neill 's report from inside a love hotel '' Though required by law to have a front desk , most can be rented and entered without talking to a clerk . The days of Japanese being ashamed to enter love hotels are coming to an end , though , Mansfield said . `` Seventy-five percent of our guests are members of our points program , '' he said . `` They carry our points cards , they collect points and they receive gifts . That 's something people are very comfortable with , and I think that reflects the customers that we attract . '' Takashi Yamamoto , who designs love hotels in Tokyo , agreed . `` The bad image that love hotels had has faded over time . Also , customers started to raise their voices and became more selective about choosing hotels . In response , management has improved
TOKYO , Japan -LRB- CNN -RRB- -- Even in the midst of Japan 's deepest economic recession since World War II , the country 's love hotel industry is thriving . The Style A hotel in Tokyo offers amenities . `` I 'd hate to use the term `` recession-proof , '' but it 's certainly proven very resilient over the last six to nine months , '' said Steve Mansfield , CEO of New Perspectives , which operates six love , or `` leisure , '' hotels in Japan . One of them , the Bonita Hotel in Isawa , boasts a 257 percent occupancy rate . Rooms can be rented for three to 24 hours . Mansfield 's company estimates the industry in Japan pulls in $ 40 billion a year in revenue . `` It 's a natural human desire . Even these days , on the weekend , every love hotel is full of people -- it 's hard to get in . You can never stop sexual desire , '' said a woman with her boyfriend in Tokyo , who laughed in embarrassment when asked for her name . Love hotels fill a need for