almost as suddenly as it arrived . The movie touches on fame , poverty and corruption , but for its makers , it is ultimately a tale of brotherhood . It was written written and directed by Carlos Cuaron , and is the first release from groundbreaking new production venture Cha Cha Cha films . Cha Cha Cha was established by Mexico 's three leading directors who are also renowned internationally -- Carlos ' brother Alfonso Cuaron -LRB- `` Children of Men '' -RRB- , Alejandro Gonzalez Inarritu -LRB- `` Babel '' -RRB- and Guillermo del Toro -LRB- `` Pan 's Labyrinth '' -RRB- . All three serve as producers on the film . In pictures : Bernal and Garcia in `` Rudo y Cursi '' '' `` Originally I wanted to make a fake documentary about a footballer from a humble background who made it big and then disappeared mysteriously , '' Carlos Cuaron told CNN . `` But I told this idea to Gael -LSB- Garcia Bernal -RSB- and Diego -LSB- Luna -RSB- , and they both said they wanted to play the part . I had one part and two actors . So I made up another
LONDON , England -LRB- CNN -RRB- -- Eight years ago , Gael Garcia Bernal and Diego Luna became global pin-ups for the resurgence in Mexican filmmaking after their memorable breakthrough in coming-of-age road movie `` Y tu Mama Tambien . '' `` Rudo y Cursi '' reunites Luna and Bernal , who became pin-ups for the resurgence in Mexican filmmaking with `` Y tu Mama Tambien '' in 2001 . Today , Luna and Bernal 's on-screen chemistry has once again grabbed the public 's attention , this time in Mexico , where their latest film `` Rudo y Cursi '' made box-office history . It became the fourth highest-grossing film in the country 's history when it was released at the end of 2008 . `` Rudo y Cursi , '' approximately translated as Tough and Corny , tells the story of two rural banana farmers who , after being ` spotted ' by a crooked talent scout , gain instant celebrity in the Mexican soccer league playing for opposing teams . But , mesmerized by women and fast cars and unable to defy their demons , they look on powerless as the dream disintegrates in front of them