, they will say and do anything to make it happen . Tax cuts ? Oh , absolutely , we do n't want you to feel any more pain . Let the rich -- and the poor -- deal with carrying the burden . You want more jobs ? Sure , we 're going to force companies that send jobs overseas to make them stay at home because we know you need those long disappearing and high-paying manufacturing jobs that helped build this nation . Ca n't afford to send your kids to college ? Do n't sweat it . We 've got tax credits , Pell grants , super-duper loans and all kinds of other options to make this a reality . Are they cutting back on health care at your job ? No big deal . Coach McCain says he 's got some nifty tax credits lined up to tickle your fancy and ignite your soul . Coach Obama ? He 's going to go for the whole enchilada by pushing for virtual universal health care . Oh , these guys are wonderful with their sales pitches . They have the ability to make every single one of
Editor 's note : Join Roland S. Martin for his weekly sound-off segment on CNN.com Live at 10:30 a.m. Wednesday . If you 're passionate about politics , he wants to hear from you . A supporter of Sen. Barack Obama , Martin is a nationally syndicated columnist and Chicago , Illinois-based radio host . He is the author of `` Listening to the Spirit Within : 50 Perspectives on Faith '' and `` Speak , Brother ! A Black Man 's View of America . '' Please visit his Web site . Roland S. Martin urges the candidates to stop with the lofty talk and simplistic solutions and be specific . -LRB- CNN -RRB- -- If you are a member of America 's middle class in this presidential year , you are sort of like a blue-chip football recruit , lavished with praise , attention and adoration from fawning coaches and alumni who would love nothing better than to land the prized player to win the national championship . For `` Coach '' John McCain and `` Coach '' Barack Obama , the title to win is president of the United States , and like the big-time football coaches