they pay for publicity , '' Levine said . `` The Beatles got paid for ` Rock Band ' and then they are using that for publicity to rerelease a catalogue . It 's pretty amazing . '' Blog : A Beatles fan reflects on the news Levine pointed out that media have evolved tremendously since 1964 , when the band first burst onto the American scene with an appearance on `` The Ed Sullivan Show . '' Back then , there were only three major television networks , and engineering of albums was much less sophisticated , Levine noted . Previous rereleases have sold well in the past -- indeed , Beatles albums have sold steadily for decades -- and Levine said he expects this one to do even better . `` I think if you were to look at pure catalogue , old bands selling old albums , the Beatles are the kings -- commercially as well as artistically , '' Levine said . `` A lot of -LSB- music -RSB- has been remastered better in the past 22 years , and remastering technology has come a long way . '' Piers Hemmingsen , the author of two
-LRB- CNN -RRB- -- For fans of The Beatles , 09/09/09 will mark a new invasion . The Fab Four will be made even more so when the remastered Beatles catalogue is released in September . Apple Corps Ltd. and EMI Music have announced that as the date for the release of the entire original Beatles catalogue , digitally remastered . That includes all 12 Beatles albums in stereo , with track listings and artwork as originally released in the UK . The package will also contain the LP version of `` Magical Mystery Tour '' -LRB- initially released as a double-EP in Britain , though available on CD since 1987 -RRB- and the collections `` Past Masters Vol . I and II '' combined as one title . The release marks the first time that the first four Beatles albums are being made available in their entirety on compact disc , and it also coincides with the release of `` The Beatles : Rock Band '' video game . Robert Levine , executive editor for Billboard , said the timing is genius in terms of marketing . `` Most bands , when they do a big project like this