-LRB- CNN -RRB- -- Consumers who bought `` Caylee Sunshine '' dolls and Michael Vick dog toys were misled into believing that a portion of their purchases would go to charity , according to a lawsuit filed this week . The `` Caylee Sunshine '' doll cost $ 29.99 before Showbiz Promotions halted its production . The Florida Attorney General 's Office filed a lawsuit Thursday against Showbiz Promotions and its owner , Jaime Salcedo , seeking $ 10,000 in penalties for each violation under the state 's Deceptive and Unfair Trade Practices Act . But Salcedo denies the allegations , saying he has been trying to resolve the disputes and compensate charitable organizations . The Jacksonville-based entrepreneur claims he has been working with the attorney general 's office for more than one year to settle the issue . The suit also asks that Salcedo stop running the Web site , www.cayleedoll.com , his short-lived vehicle for selling dolls that critics said were modeled after slain Florida toddler Caylee Anthony . Salcedo says the doll was not meant to be Caylee , but rather a tribute to her memory . The dispute began with the attorney general 's investigation into complaints about dog chew toys in the likeness of suspended NFL star Michael Vick , who is serving a federal prison sentence for his role in a dogfighting operation . Consumers said they ordered and paid for merchandise from the company but did not receive the items , according to the lawsuit . The lawsuit also claims that Showbiz Promotions told consumers that a portion of the proceeds would go to local animal shelters , another promise Salcedo allegedly never made good on . `` Defendant Salcedo began cooperating with the Attorney General and made attempts to either make delivery on consumer orders for the Vick Dog Chew Toy or to provide refunds . However , numerous consumer complaints remain unresolved , '' the complaint alleges . But Salcedo claims the scope of the damage is less extensive . Of 200 complaints that he says the attorney general 's office received , all but 10 were resolved . `` Those people purchased on PayPal , so the only way I had to get in touch was going though e-mail . If they do n't respond , then I ca n't help them , '' he said in a telephone interview Friday . Salcedo also insists that his company made donations to animal shelters in forms of merchandise , including Vick chew toys , T-shirts and hats . `` They 'd rather have $ 100 in toys because they can sell them or auction them off , '' he said . `` We said they could have either and every time they said they wanted the toys . '' The suit also addresses Salcedo 's promotion of the Caylee Sunshine Doll and other members of the Sunshine Doll Collection , including Gracie Sunshine and Hope Sunshine . The dolls set off a firestorm of controversy with its launch in January , drawing allegations that Showbiz Promotions was attempting to profit off the death of Caylee Anthony , whose mother is facing trial for her murder . Members of the public , media pundits and the Anthony family called for production of the dolls to be halted . One month later , Showbiz Promotions pulled the plug on the Sunshine Collection , citing high manufacturing costs and tepid consumer response . The company had fulfilled just five orders and provided refunds for 20 , according to Salcedo . The lawsuit alleges that the product 's Web site , www.cayleedoll.com , falsely claimed that `` 100 % of the profits '' from the Sunshine Doll Collection would go to charity , accusing Salcedo of fabricating a donation receipt and posting it on the site so visitors could view `` the first donation '' made to charity . The receipt -- a purported screen grab from the National Center for Missing and Exploited Children 's Web site -- shows an `` online credit card donation confirmation '' for $ 5,000 in the name of Showbiz Promotions , according to the lawsuit . Salcedo says he never posted any such image on the site . The alleged receipt is attached as an exhibit to the lawsuit , along with another purported receipt in Salcedo 's name that the attorney general 's office says is the only existing NCMEC donation associated with Salcedo or Showbiz Promotions . See exhibits attached to the lawsuit `` The National Center for Missing and Exploited Children confirmed that their records showed that a donation was made by Jaime Salcedo on March 12 , 2009 at -LSB- 5:28 p.m. -RSB- in the amount of $ 10 , '' the lawsuit states . `` The National Center for Missing and Exploited Children confirmed that they had no record of a donation from Showbiz Promotions in any amount or any additional donation from Jaime Salcedo . '' Salcedo insists that the receipt for $ 5,000 is not real -- and says his company had nothing to do with it . `` They 're saying this was posted on our Web site and clearly it was not . That is clearly something that someone made and sent to them and they 're jumping the gun , '' he said . Furthermore , he does not deny making a $ 10 donation to NCMEC out of his own pocket . `` We had nothing left to give to charity apart from what I give every year , which is $ 10 , '' he said . `` If giving $ 10 every year to charity is a crime , then I 'm guilty . ''