Aaron Bisman
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Bisman Aaron Bisman
When Aaron Bisman met Matthew Miller about five years ago, they were music-obsessed college students in New York who had an unusual goal which was to make innovative music that was proudly Jewish. Mr. Bisman, at New York University, started a nonprofit record label, JDub, and his friend at the New School, who called himself Matisyahu, worked on his reggae toasting skills. But a few days before "Youth" was released, Mr. Bisman and his partner, Jacob Harris, received an unexpected phone call from their prize talent, telling them their management services were no longer required. When Aaron Bisman met Matthew Miller about five years ago, they were music-obsessed college students in New York who had an unusual goal to make innovative music that was proudly Jewish. Mr. Bisman, at New York University, started a nonprofit record label, JDub, and his friend Matisyahu at the New School worked on his reggae toasting skills. He is surely the only Hasidic reggae singer to sell out 2,000-to-3,000-seat concert halls regularly around the country, and last week he released ''Youth'' (JDub/Or/Epic), his major label debut, which is widely expected to make it high in the Top 10 when the charts are compiled later this week.