American Legacy Foundation
ORG
American Legacy Foundation
The most visible antismoking group, the American Legacy Foundation, which came into being as a result of the settlement, has sharply cut its advertising budget. The foundation received financing from the initial tobacco settlement in 1998, getting up to $300 million a year. The foundation's marketing has centered on its Truth campaign, an effort created by Arnold Worldwide, a unit of Havas, and Crispin Porter & Bogusky, part of MDC Partners, that began in 2000 and has been credited with reducing teenage smoking.