Pherotones
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Pherotones
Even among the countless bits of gimmickry taking up space on the Internet, the ads for Pherotones did look a little fake. the ad holder promised that experiencing the ring tone secretly that he discovered in Denmark that's too hot for mainstream science, as he is directing visitors to a Web site, pherotones.com. But rather than the revolutionary product that Pherotones promised, the ads were the beginning of a buzz marketing campaign under the guise of a fake product (Pherotones) and a fake doctor whose name is (Dr. Myra Vanderhood) with a fake Web site (Pherotones.com), all for a real client with less than $250,000 to spend.