Jay N. Cohn
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Jay N. Cohn Cohn Dr. Cohn
Sales last year were only $4.5 million, with BiDil hampered partly by insurance reimbursement problems and possibly by its small marketing force, according to the University of Minnesota cardiologist who developed the drug, Dr. Jay N. Cohn. Maybe that's the message. Dr. Cohn, who receives a percentage of BiDil sales, said there was still time for the product to catch on, saying that many physicians still did not understand its benefits.