Saroja Girishankar
PER
Saroja Girishankar Girishankar
Directory assistance ''truly is a cash cow,'' said by Saroja Girishankar, who is a vice president at the Pelorus Group, a telecommunications market research firm based in Raritan, New Jersey. She and other industry analysts said that the carriers paid wholesalers who actually provide the 411 service from 25 to 50 cents a call. Despite all the enhanced services, 95 percent of customers are simply looking for a phone number when they dial 411, Ms. Girishankar of the Pelorus Group and others said.