Converse
ORG
Converse
Converse presented a case study on how to integrate Internet and television with a viral campaign that solicited homemade videos from the public. After asking consumers to send in videos featuring Converse sneakers, Converse received more than 1,500 entries from 20 countries and posted them on conversegallery.com. Erick Soderstrom, the senior director of global brand development for Converse, said that they are trying to blow the barrier between brand and consumer.