Thomas J. Burgess
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Burgess Thomas J. Burgess
Thomas J. Burgess, the chief executive of Third Screen, said mobile ad budgets had risen from an average of $20,000 for a campaign a year ago to $150,000 to $250,000 today. He said the company had just signed its largest deal ever, a $1.6 million contract for a one-year campaign with an entertainment industry advertiser that he declined to name. Mr. Burgess attributes the higher response rate to a greater ability to aim ads at particular consumers based on factors like time of day and the kind of handset they are using. The chief executive of Third Screen, Thomas J. Burgess, said his customers that mobile ad budgets had risen from an average of $20,000 for a campaign a year ago to $150,000 to $250,000 today. He further said that the company had just signed its largest deal, that is a $1.6 million contract for a one-year campaign with an entertainment industry advertiser that he declined to name. One reason according to him, for growing interest in cellphone ads is the relatively high rate at which customers click on banner ads on mobile screens.