Oasysmobile.com
ORG
Oasysmobile.com Oasys Oasys Mobile
The real client is Oasys Mobile, a little-known cellphone content provider that sells games, cellphone wallpaper and ring tones that can be downloaded. Oasys, based in Raleigh, N.C., enlisted the advertising firm McKinney & Silver, in Durham, N.C., to introduce its brand inexpensively, with a nontraditional campaign that it hoped would grab the attention of its desired 18-to-24-year-old demographic.