CBS Corporation
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CBS Corporation CBS
The executive vice president and chief research officer for the CBS Corporation, David Poltrack, said that he thinks that they basically just sold time, and because of this new nonlinear world of television with all these new options, that's no longer the way they do business. He also said that CBS is now selling cross-platform advertising, like Internet ad space packaged with television commercials and that through the college basketball tournament so far, CBS has been hosted to more than 14 million downloads of streamed video and more than 4 million unique visitors.