Frederic F. Brace
PER
Frederic F. Brace
Frederic F. Brace, United's chief financial officer, said last week in a speech to industry analysts sponsored by J. P. Morgan that they are judiciously taking money and investing it in the high-value customer and at the same time they are not spending any more than they have to on the low-value customer. He said that United planned to cut in-flight service for low-value customers who quite frankly don't value it and aren't willing to pay for it while improving amenities in first class, business class and premium economy.