RecycleBank
ORG
RecycleBank
Mr. Gonen, then in his first year in the M.B.A. program at Columbia University, put in late nights writing a business plan and software, becoming more and more involved and obsessed. Their teamwork led to the birth of RecycleBank in early 2004. RecycleBank charges municipalities $24 a household, and guarantees clients that they will save at least that much in disposal fees as waste is diverted from landfills and incinerators. During its start last year in Philadelphia, RecycleBank also established relationships with local businesses like the Chestnut Hill Cheese Shop and the Reading Terminal Market, where about 25 specialty vendors accept the coupons. RecycleBank persuaded Philadelphia officials to allow it to conduct a pilot project involving 2,500 households in two Philadelphia neighborhoods, upscale Chestnut Hill and modest West Oak Lane. Mr. Gonen, in his first year in the M.B.A., together with Mr. FitzGerald started RecycleBank (recyclebank.com) in early 2004. RecycleBank charges municipalities $24 a household and guarantees clients that they will save at least that much in disposal fees as waste is diverted from landfills and incinerators. During its start, RecycleBank also established relationships with local businesses like the Chestnut Hill Cheese Shop and the Reading Terminal Market. RecycleBank persuaded Philadelphia officials to allow it to conduct a pilot project involving 2,500 households in two Philadelphia neighborhoods, upscale Chestnut Hill and modest West Oak Lane.