Mr. Ban
PER
Mr. Ban
Gary Ban, the chief executive for Oasys Mobile, said that the consumers in that target demographic do not want in-your-face marketing, rather they wanted something that is risqué, funny and something that involves the consumer. He also said that raising the ire of people who initially believed in the power of Pherotones is simply a negative consequence of the whole effort and that one runs the risk in any campaign like this that you might offend somebody.