Josh Bernoff
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Bernoff Josh Bernoff
Josh Bernoff, the vice president for devices, media and marketing at Forrester Research, said that the main culprit is the digital video recorder and although the device is currently in fewer than 10 percent of American households, that number is expected to hit an indelible growth spurt. He estimated that 43 million households were likely to have digital video recorders by 2010. He said that the growth in the DVR household base is about to reach a very rapid pace, and this is driven, of course, by cable companies and satellite companies pushing them out and reducing the prices on those products.