McKinney
PER
McKinney
Oasys, based in Raleigh, N.C., enlisted the advertising firm McKinney & Silver, in Durham, N.C., to introduce its brand inexpensively, with a nontraditional campaign that it hoped would grab the attention of its desired 18-to-24-year-old demographic. So McKinney manufactured the idea of Pherotones, enlisting an actress to play the part of Dr. Vanderhood, the fictional Danish spokeswoman pictured in the ads for Pherotones. McKinney also hired the Viral Factory, an agency in London that specializes in viral campaigns, to create a video that they hoped would spread around the Web.