Anheuser-Busch
ORG
Anheuser-Busch
Anheuser-Busch introduced a higher-priced light beer, Michelob Ultra Amber, with a campaign that started during Super Bowl XL and is continuing during the Winter Olympics. Anheuser-Busch signed a deal to become the United States importer of brands sold by another Dutch brewer, Royal Grolsch, which is bringing out Grolsch Light Lager in five states. Mr. Bellas noted that the first light beer sold by Anheuser-Busch was called Natural Light; Bud Light did not follow for years.