David Baldwin
PER
David Baldwin
Oasys, based in Raleigh, N.C., enlisted the advertising firm McKinney & Silver, in Durham, N.C., to introduce its brand inexpensively, with a nontraditional campaign that it hoped would grab the attention of its desired 18-to-24-year-old demographic. David Baldwin, the executive creative director at McKinney, a unit of Havas, said that they have a brand that nobody knows what it is and they have a consumer that's very specific.