Shawn D. Hogan
PER
Shawn D. Hogan Hogan
The owner and chief technology officer of Digital Point, Shawn D. Hogan, said that Google pays Digital Point about $10,000 a month, depending on how many people view or click on those ads. He said that he started the revenue-sharing approach "as kind of a marketing gimmick" in 2004, but everyone seemed to think it was a cool idea as he saw a lot of other sites doing the same thing maybe six months later. He also said that it was difficult to say whether the financial incentives had made the forum's participants more active, because its growth rate was about the same before and after it started paying users. Google pays Digital Point about $10,000 a month, depending on how many people view or click on those ads, said Shawn D. Hogan, the owner, and chief technology officer of Digital Point. Mr. Hogan said he started the revenue-sharing approach in 2004. Mr. Hogan said it was difficult to say whether the financial incentives had made the forum's participants more active because its growth rate was about the same before and after it started paying users.