David Poltrack
PER
Poltrack David Poltrack
David Poltrack, the executive vice president and chief research officer for the CBS Corporation, said that he thinks that they basically just sold time and because of this new nonlinear world of television with all these new options, that's no longer the way we do business and that CBS is now selling cross-platform advertising, like Internet ad space packaged with television commercials. While acknowledging that the Internet is competition for broadcasters, he also said that networks can take advantage of the growing popularity of streaming video as through the college basketball tournament so far, CBS has been hosted to more than 14 million downloads of streamed video and more than 4 million unique visitors.