Pherotones.com
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Pherotone Pherotones.com Pherotones Pherotones Web
Even among the countless bits of gimmickry taking up space on the Internet, the ads for Pherotones did look a little fake. Directing visitors to a Web site, pherotones.com, the ad promised the experience of the ring tone secret, the company discovered in Denmark that's too hot for mainstream science. But rather than the revolutionary product that Pherotones promised, the ads were the beginning of a buzz marketing campaign under the guise of a fake product (Pherotones) and a fake doctor (Dr. Myra Vanderhood) with a fake Web site (Pherotones.com), all for a real client with less than $250,000 to spend.