Amstel Light
ORG
Amstel Light
Heineken Premium Light will be the second light beer sold in this country by Heineken, joining Amstel Light, introduced in the 1980's. The company will also put up a separate site, heinekenlight.com, on Wednesday to complement sites for its two other brands, amstellight.com and heineken.com. Benj Steinman, editor of Beer Marketer's Insights, an industry newsletter in Nanuet, N.Y. Heineken is the No. 2 import over all, behind Corona Extra, said that Amstel Light, which appeals to a somewhat older, female audience than Heineken Premium Light is meant to attract, is neck-and-neck with Corona Light as the best-selling imported light beer.