Lawrence Sarf
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Sarf Lawrence Sarf
In Manhattan, the number of food stores that are 5,000 square feet or larger has actually grown in the last decade, to 196 from 154, because markets are turning up in neighborhoods that were previously underserved, according to Lawrence Sarf, the president of F&D Reports, a retail consulting company in Great Neck, N.Y. But, he said, the proportion of markets on the Upper West Side, Upper East Side and Midtown had declined to about 30 percent of the total, from 70 percent. Mr. Sarf said that FreshDirect is putting a dent into everybody. He estimated that Manhattan grocery shoppers spend $2.1 billion a year.