CBS News
ORG
CBS News CBS
The three major networks have recently undergone drastic changes, but the downshift at CBS is perhaps the most striking. A sober-faced man in a suit and tie delivered the news with what Leslie Moonves, chief executive of CBS, recently described as ''voice of God'' authority. All network newscasts open with teasers of the big stories to come, but on CBS, the reporters introduce themselves on camera alongside their summaries. CBS is testing a hybrid of both: a voice of God with backup singers.