Thomas Hawk
PER
Hawk Thomas Hawk
The address, at donwiss.com/pictures/BrooklynStores/, is known among serious camera consumers, but its fame grew when it was mentioned in an online rant by Thomas Hawk of Piedmont. Mr. Hawk posted a 2,333-word complaint about Price Rite Photo on his Web site, describing hard sales tactics and threats. By 2 a.m. the next day, this dispute over a $3,000 camera was an enormously popular topic of discussion online, casting Mr. Hawk in the timeless role of the outraged underdog. Mr. Hawk quickly declared victory, and online discussion forums with names like Digg filed the story under headlines like "Digg Users Take Revenge at Bad Online Store." The episode was not complete for Mr. Wiss, whose photographs of Brooklyn buildings had been mentioned in Mr. Hawk's rant under the headline "Update #20." Mr. Wiss said, he received several calls accusing him of putting stores out of business and threatening him with death.