text: Danielle: i need some shoes but i'm also trying to save money
  Danielle: any recommendations?
  Emma: get your shoes online :-D they are ALWAYS cheaper.
  Danielle: without trying them on? that's weird
  Emma: you can always send them back if they don't fit
target: Danielle needs to buy shoes but doesn't want to spend a lot. She might buy them online. 