text: Alan: Hi Rob.
  Rob: Hi Alan.
  Alan: You know what, I have got a new business idea.
  Rob: Another website?
  Alan: No, this time it's food related.
  Rob: Another hamburger stall?
  Alan: No, it's fruit sushi.
  Rob: Fruit sushi?
  Alan: That's right. I have been trying different combinations of rice, fish and fruit to make sweeter versions of some traditional sushi specials.
  Rob: You have already tried making these sushi?
  Alan: Yes, I've got about twelve different recipes for maki and nigiri featuring slices of pear or guava alongside the other elements. Less fish, and not every fish seems to like it.
  Rob: OK, well you could try it. Take a stall in the middle of a mall corridor, get a certificate for HACCP and see if it takes off.
  Alan: But it's all oing to cost quite a lot of capital outlay. I reckoned about 30,000 dollars to get going and I can only put in ten. Would you be interested in lending me some start-up capital?
  Rob: If you can find 20 people to put in a thousand each, then I'll be one. How about that?
  Alan: I have done a business plan and the possible upside if it catches on is tremendous
  Rob: What's the  margin and the volume of sales you reckon you can get off one stall?
  Alan: I reckon it's going to be about a thousand dollars in gross profit every day, once it gets going. And that's conservative.
  Rob: Well, send me the numbers over. I might stretch to 5,000 if it's really convincing. But no abandoning it when you get bored like you did with the camper van renovation business
  Alan: well that business was just a hobby. It was never going to make much money. 
  Rob: Well that's not quite what you said at the time. 
  Alan: OK, well I'll send you the figures and you can see for yourself if I have left anything out.
  Rob: Alright. I will have a look at it later in the week. A bit busy right now.  
target: Alan wants to start a business connected with fruit sushi and predicts big profit. He doesn't have enough money to start it and asks Rob for help. Rob will help Alan if he doesn't give up the business as he once did.