text: Jacqui: I've got a new idea for a website
  Andy: Oh yes? 
  Jacqui: Yes. A self-learning institute. The Institute of Self-Tuition.
  Andy: What would that look like then?
  Jacqui: if anyone wanted to learn a topic, they would go to that section of the site and the site would give an introduction to the areas of learning within that topic and what to look out for, 
  Andy: Sounds interesting. Is that all? 
  Jacqui: plus links to books on Amazon for that topic graded by difficulty.
  Andy: How about links to selected YouTube videos on the topic
  Jacqui: Exactly. And wikipedia articles and other websites, all recommended as good learning resources and ranked. The users of the site would rate them for various aspects like clarity, production quality, lack of boredom, etc, and would answer other peoples questions on them.
  Andy: So how would this make money?
  Jacqui: It would be an Amazon partner as far as the paid books are concerned, and as far as the other resources were concerned it would run ads, or offer a paid version with no ads.
  Andy: What about the cost of all the labour in setting it up?
  Jacqui: I was thinking of using work-experience kids for that, from various University faculties. They could get it started and at critical mass we could throw it open to the public with options for them to content-create within the portal.
  Andy: OK, well I can write the architecture for you, and that together with a hosting for the first year and the cost of getting the start of content is going to be something between two and three hundred dollars.
  Jacqui: OK, I'll see if I can get some crowdfunding going. Watch this space. 
target: Jacqui has an idea for a new website, a self-learning institute. Andy will write website architecture for him and provide hosting for the first year. It will cost between two and three hundred dollars. Jacqui is going to start a crowdfunding campaign.