text: After West Ham announced a vast reduction in season ticket prices earlier this week, manager Sam Allardyce has labelled the move the best business by any Premier League club in a long time. Ahead of their relocation to the Olympic Stadium in a year’s time, the Hammers became the first club to drop the price of their season tickets off the back of the Premier League’s record three-year, £5.13bn television deal, which comes into effect at the start of the 2016-17 season. West Ham’s cheapest adult season ticket for that campaign will cost £289 – a considerable saving on the £620 equivalent this season. And Allardyce feels this is a shrewd business decision by the club, as maintaining a capacity crowd at their new 54,000-seat Stratford home will be important for West Ham. Manager Sam Allardyce has said that filling the stadium is the most important thing for any football club . West Ham became the first Premier League club to reduce season ticket prices for fans . ‘What we’ve announced has to be the best piece of business, for me, seen in the Premier League for a long, long time,’ Allardyce said. ‘The most important thing at a football club is to fill the stadium. ‘Obviously it’s not from a revenue base like it used to be. The revenue base for a football club used to be the sustainability of the club in my years before the Premier League and before Sky made it a worldwide brand. West Ham's season tickets will cost as little as £289 when the club move to the Olympic Stadium next year . An artist's impression of what the Olympic Stadium will look like during a West Ham match . 'It’s about creating the atmosphere in a stadium that thrills not only the fans there, but the players who respond to that. ‘I think we keep demanding too much financially from the fan. And I think, when you look at where the country has come from since 2008, people are working harder and longer for less. ‘We have to take in mind where they are, and while our money has increased from a revenue point of view, it would be very light-heartening to see that benefit going back to the actual fans who come and watch.’
target: West Ham became first Premier League club to drop prices since TV deal .
  Manager Sam Allardyce believes it's the best business done in a long time .
  The Hammers move into the Olympic Stadium in 2016 .