{"gt_parse": {"Brand": "SALEM (RJR)", "Title": "HEAD IN WATER", "Size": "FULL PAGE", "Magazine": "TIME", "Location": "MEMPHIS, PHILADELPHIA, PITTSBURGH", "SCORE": "30", "BASE": "(125)", "COMMENTS": "Tested among a half sample of smokers. Sub- group scores subject to wide variation because of small sample size and should be averaged across several ads for meaningful infor- mation.", "OVERALL": "(167)", "Male": "(83)", "Female": "(84)", "Project #": "74- 80", "Total Sample": "214", "Field Date": "WEEK OF MARCH 25, 1974", "Sample Description": "MALE AND FEMALE MENTHOL SMOKERS", "Under 35": "(81)", "35 & Over": "(86)", "Test Brand Smokers": "(42)", "All Other Smokers": "(125)", "Date Sent": "4/19/74"}}