{"gt_parse": {"TO": "R. H. ORCUTT", "FROM:": "J. J. BUXTON", "SUBJECT:": "STYLE LIGHTS PROGRESS REPORT", "DISTRIBUTION": "EFFECTIVENESS OF PRE- SELL (REPORT ON FEB. 17 ONLY).", "MAR 16": "[v]", "% OF DISTRIBUTION ACHIEVED IN RETAIL OUTLETS:": "10% ANNUAL CALLS", "20 CENTS OFF PACK COUPON/STICKER:": "HAS PROVEN TO BE AN EXCELLENT TOOL IN GENERATING PACK TRIAL IN BOTH HIGH AND LOW DEVELOPMENT PRICE VALUE MARKETS. MANY DISPLAYS SELLING OUT BEFORE RECONTACT.", "SALES FORCE 20S": "ADDITIONAL SUPPLY WOULD BE HELPFUL. INITIAL QUANTITIES WERE QUICKLY DEPLETED", "$1.50 OFF CARTON COUPON:": "CARTON MOVEMENT SPOTTY AT THIS POINT. SUPPLIES ARE MORE THAN ADEQUATE AND THE NEED IS MOSTLY PACKAGE SUPPORT AT THIS TIME.", "EFFECTIVENESS OF ADVERTISING:": "CREATING CONSUMER AWARENESS IN THOSE ARE EYE CATCHING AND CONSUMERS ARE MORE AWARE OF THE PRODUCT IN THOSE MARKETS WITH ADVERTISING."}}