{"gt_parse": {"Date:": "02/ 12/ 98", "Market(s):": "Bogot\u00e1, Medellin and Barranquilla", "Male:": "60%", "Female:": "40%", "Bogot\u00e1:": "KOOL Parent regular smokers 50% -alternate smokers 50%", "Medellin:": "KOOL Parent regular smokers 50% -alternate smokers 50%", "Note:": "In order to establish a quantitative basis for determining the winning product, results will be", "Brief Number": "#", "Client Group:": "KOOL", "Client Contact:": "Maria Helena Arg\u00fcelles/ Edwin Garcia", "Research Liaison:": "Camilo Concha/ Andrea Suarez", "Project Name/ Description": "K001 vs. Marlboro Menthol Lights", "Referent Brand(s):": "Current Marlboro Lights Menthol King US 9mg tar @ 0. 66% menthol, white tipping.", "By age:": "18 -29 (100%)", "BY SEL:": "AB1 (100%)", "Background Problem Definition:": "At the same time KOOL replaced its product with a milder 11mg cigarette (the same KOOL Milds but with a 27mm cork tipping).", "weighted as follows:": "Alternate 60%, Regular 40%.", "B/ quilla:": "KOOL Parent regular smokers 50% -alternate smokers 50%"}}