{"gt_parse": {"Date": "15. 03. 2000", "Number": "to be assigned by Brown & Williamson USA", "Client Group": "BAT Korea", "Client Contact": "Alberto Marcheggiano Kyu Yeon Hwang", "Research Liaison": "Subi. Jeong", "Project Name/ Description:": "Dunhill Lights, CPT", "Market (s) / Zone (s)": "South Korea", "Referent Brand": "Dunhill Lights Kent Super Lights Mild 7 This", "Own Brand - Dunhill Smokers:": "150 Males, 25 ~ 39 years old, ABC+ who live Seoul/ Pusan", "Competitors Brands - Mild7 Lights Smokers": "150 Males, 25 ~ 39 years old, ABC+ who live", "Source of Business - This:": "ABC+ who are not rejectors of imported cigarette and live in Seoul/ Pusan", "Source of Business - Local Premium KS Smokers": "smokers, 30 ~ 39 years old ABC+ who are not rejectors of imported cigarette and live in Seoul/ Pusan", "Background / Problem Definition": "To achieve growth we consider fundamental to have a superior product in terms of acceptability among potential source of business as well as for our current franchise"}}