He runs a criminal organization with a iron fist. Even Puss in Boots (who is a thrill-seeker known for challenging criminals) was hesitant to challenge NAME_1.
Assuming his mention in Swamp Talk is canon, NAME_1 sabotaged rival bakeries by stealing ingredients.
His bakers are shown to be immensely afraid while NAME_2 personally tastes their latest batch of pies, implying that a horrible punishment awaits them if they make him bad pies. Even given to NAME_3's high sense of taste and smell, as he finds the latest batch to be quite delicious and allows his bakers to sell them out for distribution, this is only just to reign in profit for his pie factory, which is just considered pragmatic.
He collected various magical items, creatures and their parts. Some of these magical objects included the Lilliputians trapped inside a glass bottle, and the horns of baby unicorns, which NAME_1 was implied to have gotten by forcibly removing them himself, either by killing them or cutting them from their heads while forcing them to serve as his horses.
He had nailed a sentient Magical Carpet on the floor in his office for everyone to walk on as it writhed in agony. He later pinned it to a wooden beam with a trident as it was helping Puss and NAME_4 escape.
As for the bottled Lilliputians, there were clearly dozens, if not over a hundred sailors trapped in the bottle, shouting desperately while the Serpent Sisters glanced over them.
At some point, he hired NAME_4 for a job, but apparently then set her up.
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