summarize in two sentences: how do you manage this content production process how many people you have and if you are a beginner how can you delegate this process to someone and what type what which part of this process you can delegate and you cannot understood so today I have 25 full-time employees that work on my content however the first nine years that I made content I had zero so when I answer 25 today and everyone's like oh see I remind all of you that the first nine years I did it all by myself by doing it by myself for nine years is what enabled me to afford having 25 full-time employees on it so to answer your question first I don't think any of you should delegate any of it at first because if you don't understand it you won't know how to hire and more importantly you won't know how to judge someone that you hired if you don't understand it listen the reality my friend is this I actually believe this is the single most important thing for any business and person in business today I would rather know how to make social media content than know how to manage my checkbook it's that important every day that goes by this is becoming more important every day so I would say in the short term before you delegate this to your 25 year old niece or to some 18 year old you met at a conference spend one year and do it yourself taste it understand it because if you don't you're going to pay someone who's not going to do a good job and you're going to have no clue that it's not a good job and then you're gonna say i