translate into Russian 'Scopely was an amazing place to work at as a UA manager. Here were five of my biggest wins there and what I learned as a UA manager.

1️⃣ "One Meal, 2 Lives" Choice Ad
Our team ideated a creative that had no Walking Dead branding whatsoever. No blood, no NAME_1, no walkers. We just put the essence of what the brand is about into an ad- "Make gut-wrenching choices, where you're choosing between bad and worse".

The ad was so effective we saw our CPI's on Facebook dropped by 50-75% overnight. We easily saved the company millions in advertising.

That led to a line of more choice ads that put the player in different situations like, "would you drink dirty water, or die of dehydration?"

2️⃣ Helping to launch Wheel of Fortune to #1
It was my first time working on a game launch. I came in the night before to help with the launch. We set the ads to go live and monitored the CPIs every hour.

It was amazing to see the CPI's coming in at under $1 on Facebook. At that point, I understood how powerful a brand was.

3️⃣ Launch of Dice with NAME_2 to #1
I led the launch of Dice with NAME_2 to #1 Top Free Games while coming in under budget. Our team worked on the launch planning for months tracking CPIs and working with vendors.

We had a launch budget and had strict orders not to go over. It still amazes me that we were able to come in under. This spoke to the soft launch process the company had. It was extremely rigorous and data filled.

4️⃣ One of the first to use Facebook's AEO.
We were one of the f