I am going to paste a CRO plan made by someone from my team. Can you help me understand what exactly it says?

The CRO Plan:

To create a conversion-optimized page, the first thing that we need to do is analyze various sorts of data points to build insights. 


Here’s a checklist of data sources needed - 

Technical analysis
Cross-browser testing
Cross-device testing
Conversion rate per device / browser
Speed analysis
Heuristic analysis
Identify “areas of interest”
Check key pages for relevancy, motivation, friction issues
Web analytics analysis
Analytics health check: is everything being measured, is everything accurate
Set up measurement for KPIs
Identify leaks
NAME_1 tracking analysis
Heat maps & click maps
Scroll maps
User session video replays
Form Analytics
User testing
Identify usability & clarity issues, sources of friction
Copy testing
Categorize and prioritize each issue, translate into a test hypothesis


From above-mentioned data sources, we will build insights. These insights will then be converted to hypotheses that we can later TEST.


NAME_2 significance checker
Correlation builder
We need to get A/B testing capability