(how is this linked to Uber target audience) Mobile Application:

•	Offering personalized promotions: Uber can use customer data to offer personalized promotions to users. For example, a promotion can be targeted at users who haven’t used the app in a while to encourage them to come back. Alternatively, the app can suggest promotions for users based on their previous rides or location.

•	Improving user experience: Uber can enhance its mobile application by improving the user experience. This can be achieved by redesigning the app’s interface, making it more user-friendly, and reducing the length of time it takes to book a ride. Additionally, frequently used features can be front-loaded to make them more accessible to users.

•	Offering value-added services: Uber can add value to its mobile application by offering value-added services, such as ride insurance, free Wi-Fi in cars, and discounts on in-car entertainment services. This will not only increase customer retention but also attract new users.

•	Integrating with other apps: Uber can integrate its app with other popular third-party apps to improve overall user experience. For example, users can be allowed to book rides directly through Google Maps or Airbnb, making it more convenient for them to use the Uber app.