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Slide 2: Introduction

Background:
- Mention that music events form an increasingly significant component of the cultural and entertainment landscape in many cities worldwide
- Explain that these events offer potential socio-economic benefits to their host communities, such as revenue generation, job creation, and local community development (Gursoy et al., 2017)

Lagos Context:
- Describe Lagos as a vibrant metropolis and the economic hub of Nigeria, which has witnessed a surge in the hosting of various local and international music events in recent years (Adeaga & Oladipo, 2020)
- Mention the range of music events taking place in Lagos, such as concerts, festivals, and music award ceremonies
- Explain that these events have contributed to the popularity of Lagos as a cultural destination, and provided opportunities for revenue generation, job creation, and local community development (Gibson & Connell, 2016)

Research Gap:
- State that despite the perceived significance of music events in Lagos, existing literature has not sufficiently explored the diverse socio-economic impacts of these events in this context
- Introduce the need for a comprehensive investigation into the consequences of music events in relation to the city’s economic growth, social well-being, and cultural development






Slide 3: Research Statement

- Present the research statement: “This study seeks to investigate the socio-economic impacts of music events in Lagos, examining the relationship between these events and local community development while high	lighting key implications for policy and practice.”
- Emphasize the relevancy and importance of the research statement in the context of Lagos, considering the city’s unique characteristics and status as a major cultural hub in Sub-Saharan Africa

Goal of the research:
- Clarify that the goal is to explore the socio-economic impacts of music events in Lagos, focusing on identifying the various stakeholders involved and the potential opportunities and challenges faced by the city in leveraging music events for sustainable development

Contribution to the field:
- Mention that the research findings will contribute to an enhanced understanding of the role of music events in urban development in the context of Lagos
- State that the study will provide valuable insights for policymakers, event organizers, and the musical community in Lagos, by offering recommendations on how to capitalize on music events for promoting sustainable urban development



Slide 4: Aim and Objectives

Aim:
- Present the aim of the study: “To explore the socio-economic impacts of music events in Lagos and understand their role in the city’s development.”
- Explain how this aim will allow for a comprehensive understanding of the multiple ways music events can create positive and negative consequences in the context of Lagos

Objectives:
1. To examine the different types of music events hosted in Lagos and their contribution to the local economy:
- Mention that this objective will involve a detailed analysis of various music events, such as concerts, festivals, and awards ceremonies
- Explain that understanding the economic contributions of these events is crucial for assessing their overall impact on the city

2. To identify key stakeholders involved in organizing and benefiting from music events:
- Describe the importance of understanding the diverse range of stakeholders, including event organizers, venue owners, musicians, policymakers, and local community members
- Mention that investigating the roles and interests of these stakeholders will provide valuable insights into the dynamics and challenges of organizing and benefiting from music events in Lagos

3. To evaluate the social and cultural impacts of music events on local communities and the city’s identity:
- Highlight the potential positive repercussions, such as fostering social cohesion, promoting local culture, and revitalizing public spaces
- Discuss possible negative consequences, such as traffic congestion, noise pollution, and the displacement of local communities

4. To provide recommendations to effectively capitalize on music events for promoting sustainable urban development in Lagos:
- Explain that the research findings will be used to offer practical recommendations for addressing the challenges and harnessing the opportunities
- Emphasize that these recommendations will be aimed at policymakers, event organizers, and the musical community in the city


Slide 5: Literature Review

Economic impacts:
- Present previous studies on the economic impact of music events (Gibson & Connell, 2016; Gursoy et al., 2017) and their focus on indicators such as direct expenditure, revenue generation, job creation, and multiplier effects
- Mention the findings of Gursoy et al. (2017), which highlight the significant contributions of music events to a city’s GDP, job opportunities, and visitor spending

Social and cultural impacts:
- Discuss studies that have examined the multiple ways music events benefit local communities and contribute to cultural development (Connell & Gibson, 2015; Smith, 2014; Waitt, 2018)
- Present positive social and cultural impacts, such as fostering social cohesion, promoting local cultures, and revitalizing public spaces
- Mention potential negative consequences, like traffic congestion, noise pollution, and the displacement of local communities (Smith, 2014)

Research Gap and Contextualization:
- Explain the need for context-specific analyses due to the vast diversity and complexity of music events’ impacts (Connell & Gibson, 2015; Gursoy et al., 2017)
- Point out the underrepresentation of the African context (and Lagos, in particular) in existing literature (Adeaga & Oladipo, 2020)
- Emphasize the unique characteristics of Lagos as a major cultural hub in Sub-Saharan Africa, which requires tailored research and understanding (Gibson & Connell, 2016)


Slide 6: Research Methodology

Research Design:
- Explain the choice of a quantitative research design, which involves the collection and analysis of numerical data (Creswell, 2018)
- Describe how this approach provides a structured and objective assessment of the relationship between music events and their perceived socio-economic impacts
- Clarify that the use of quantitative research allows for a clear understanding of the economic contributions of music events through specific tools that will be used for data analysis

Research Philosophy and Approach:
- Introduce the research philosophy of pragmatism, acknowledging that both objective and subjective realities influence the socio-economic impacts of music events and the experiences of various stakeholders (Saunders et al., 2019)
- Explain the adoption of an abductive approach, which involves moving back and forth between empirical data and theoretical insights to generate a deeper understanding of the subject (Nunkoo, 2018)

Sampling:
- Describe the targeted population, including event organizers, local venue owners, musicians, policymakers, and local community members in Lagos
- Present the probability sampling technique that will be employed to select knowledgeable and experienced participants related to music events in Lagos (Flick, 2018)
- Mention that the sample will consist of no less than 500 respondents, randomly selected from social media and professional networks


Slide 7: Data Collection and Analysis

Data Collection:
- Explain that primary data will be collected using an online survey, administered to event organizers, venue owners, musicians, policymakers, and members of the general public in Lagos
- Describe the survey as comprising closed-ended questions to assess participants’ perceptions of the economic, social, and cultural impacts of music events in Lagos
- Mention the use of Google forms for data collection and Excel for organization
- State that secondary data will also be collected from various sources, such as government reports, industry statistics, and event evaluations, to complement and triangulate the primary data (Saunders et al., 2019)

Data Analysis:
- Outline the data analysis techniques, consisting of descriptive statistics, correlation analysis, and multiple regression analysis to draw relationships between music events and their perceived socio-economic impacts (Field, 2013)
- Highlight the use of data analysis tools, such as SPSS and Excel, which will be employed in analyzing the collected data


Slide 8: Ethical Considerations

- Explain the importance of adhering to established ethical guidelines in the research process (Sanders et al., 2019)

Informed Consent:
- Mention that informed consent will be sought from all participants
- Explain that participants will be informed of the study’s purpose, the voluntary nature of their participation, and their right to withdraw from the study at any time without repercussions

Anonymity and Confidentiality:
- State that participants’ anonymity will be ensured by not collecting personally identifiable information in the survey
- Explain that collected data will be securely stored and only used for the purposes of this research, maintaining participants’ confidentiality

Voluntary Participation:
- Emphasize that participation in the study is voluntary, and participants can choose to withdraw or skip any question they prefer not to answer

Internal Institutional Review Board (IRB) Approval:
- State that approval for the study will be sought from the internal institutional review board before data collection commences

Key points to include:
- Importance of ethical guidelines in conducting research
- Explanation of informed consent, anonymity, confidentiality, and voluntary participation
- Mention of IRB approval

Slide 9: Expected Outcomes

- Explain that the findings of this research have the potential to offer practical recommendations for policymakers, event organizers, and the musical community in Lagos to effectively capitalize on music events for sustainable urban development

Enhanced Understanding of the Role of Music Events:
- State that the research will contribute to a better understanding of the roles and impacts of music events in urban development, specifically in the context of Lagos

Economic Opportunities and Challenges:
- Mention that the study will identify diverse economic opportunities and challenges related to music events in Lagos, which can be addressed by policymakers and other stakeholders

Cultural Identity and Positioning:
- Explain that the research findings can contribute to enhancing the city’s position as an emerging cultural destination in Sub-Saharan Africa by capturing the unique attributes and dynamics of music events in Lagos

Key points to include:
- Practical recommendations for stakeholders in Lagos
- Enhanced understanding of the role of music events in urban development
- Identification of economic opportunities and challenges
- Contribution to the cultural identity and positioning of Lagos as an emerging cultural destination



