NAME_1 was born into a wealthy family who owned a pie enterprise for their son to inherit. His family had done sideshows in order to advertise the enterprise. In these sideshows, "Little NAME_2" would perform his nursery rhyme, and at first gained fame for these performances. However, the performances became stale, and NAME_1 and being overtaken by magical creatures like NAME_3, leading to NAME_4 believing that that side of him "that had nothing magical about it" is long dead.

Since then, even though he inherited the pie enterprise his family owned, he saw it as "useless crap", and didn't feel he'd be fully satisfied until he obtained all of the world's magic. To that end, he hired numerous thugs to steal and retrieve various magical items. One such case of this was shown in The Trident, where he had sent NAME_5 Softpaws to retrieve Poseidon's Trident, which he would later try to use to attack NAME_5 and Puss with when they try to retrieve the map from him.

Puss in Boots: The Last Wish
NAME_4 is introduced in the film judging his company's new pie connoisseur, when he is joined by the Serpent Sisters who have brought him the map to the Wishing Star as requested. NAME_4 takes them to his trophy room where he shows them all the magical memorabilia he has collected and collected over the years, but still calling them "trinkets" compared to the Wishing Star. While viewing the map savoring the wish with which he would become the master of all magic, however, one of the Serpent Sisters 