Give me key points for a PowerPoint presentation slide for the following essay: •	4th step creative brief & media plan – POINT 4

	“Connecting Moments: Celebrate Ramadan with Orange Egypt”

Proposition or Selling Idea

This Ramadan, let Orange Egypt bring you closer to your loved ones, empowering heartfelt connections and shared experiences that enrich your lives as you break the fast together.

Creative Direction

The advertisement will encapsulate the spirit of Ramadan, focusing on the core values of family, generosity, and togetherness. The campaign will show various people, from different backgrounds and age groups, coming together to share meals, prayers, and moments of laughter. Throughout the ad, we will showcase Orange Egypt’s services, such as data offers and mobile connectivity, subtly highlighting how these services help families and friends stay connected and maintain their cherished traditions.

The ad’s tone will be respectful and heartwarming, resonating with its audience by showcasing genuine and relatable situations during Ramadan. The use of appropriate music, visuals, and lighting will create an atmosphere of warmth and intimacy, while capturing the essence of Egyptian culture during this holy month.

Additionally, key influencers and celebrities can be engaged to promote Orange Egypt’s services during Ramadan, sharing their personal experiences and encouraging the audience to connect with their loved ones using Orange Egypt’s network.

Media Imperatives

To maximize reach and appeal to the target audience, the advertisement will be aired across various platforms, primarily focusing on TV and radio, but also utilizing digital and social media for reinforcement and engagement.

1. Television: Prime-time slots during Iftar and after Tarawih prayers, targeting popular Egyptian family-oriented channels, as well as the popular Egyptian drama series airing during Ramadan.

2. Radio: Strategic placements during drive-time hours when listeners are heading home to break the fast and participate in nighttime prayers, as well as during the Suhour time frame.

3. Digital: Video advertisement placements before popular Ramadan-related content on YouTube and other streaming platforms, as well as engaging the audience through interactive social media posts and challenges spreading the theme of togetherness and connection.

4. Outdoor Advertising: Billboards and public transportation ads, emphasizing the creative visuals and the message of connecting people through Orange Egypt’s services during Ramadan.

5. Collaborations: Partner with prominent food delivery apps and restaurants during Ramadan, offering exclusive deals and promotions for Orange Egypt customers while also reinforcing the theme of connecting families & friends through food and shared experiences.

In conclusion, the media plan effectively covers the Egyptian market during the holy month of Ramadan, promoting Orange Egypt as the preferred telecommunications provider in connecting their customers to one another for a memorable and unified celebration.
