Using the mark down table text between START and END give me three marketing insight bullets.

START
| <cm_brand=cm>Placement|Spend|Impressions|CPM|Conversions|Video views|Video completion rate|Cost per video complete|
|:-|:-|:-|:-|:-|:-|:-|:-|
| CompetitiveLinearExposures   | $544.79   | 19,552      | $27.86  | 0           | 16,972      | 86.82%                | $0.03                   |
| CompetitiveVisitors/Shoppers | $99.47    | 2,553       | $38.96  | 0           | 1,846       | 71.88%                | $0.05                   |
| Contractors                  | $681.81   | 22,872      | $29.81  | 0           | 20,447      | 89.44%                | $0.03                   |
| EmailList                    | $643.34   | 22,981      | $27.99  | 0           | 20,443      | 89.10%                | $0.03                   |
| HomeImprovementResearchers   | $586.32   | 20,483      | $28.62  | 0           | 18,015      | 88.05%                | $0.03                   |
| InteriorDesigners            | $560.70   | 20,874      | $26.86  | 0           | 18,112      | 87.11%                | $0.03                   |
| Remodelers                   | $614.54   | 22,667      | $27.11  | 0           | 19,985      | 88.29%                | $0.03                   |
| SearchVisitors               | $100.60   | 4,299       | $23.40  | 0           | 3,239       | 75.17%                | $0.03                   |
| SiteVisitorCustomList        | $1,022.27 | 37,542      | $27.23  | 0           | 31,758      | 84.81%                | $0.03                   |
| SocialVisitors               | $74.74    | 3,144       | $23.77  | 0           | 2,334       | 74.26%                | $0.03                   |
| Grand total                 <cm_brand=summary> | $4,928.58<cm_brand=summary> | 176,967    <cm_brand=summary> | $27.85 <cm_brand=summary> | 0          <cm_brand=summary> | 153,151    <cm_brand=summary> | 86.67%               <cm_brand=summary> | $0.03                  <cm_brand=summary> |
| YoY                         <cm_brand=summary> | -88.25%  <cm_brand=summary> | -97.25%    <cm_brand=summary> | 326.96%<cm_brand=summary> | -100.00%   <cm_brand=summary> |            <cm_brand=summary> |                      <cm_brand=summary> |                        <cm_brand=summary> |
| MoM                         <cm_brand=summary> |          <cm_brand=summary> |            <cm_brand=summary> |        <cm_brand=summary> |            <cm_brand=summary> |            <cm_brand=summary> |                      <cm_brand=summary> |                 