Rewrite this in the style of NAME_1:

It all started with an idea. SoftRobot founder NAME_2 has 15+ years of experience as a leader of a company helping others to digitize and streamline their administrative workflows.

In 2014, with his technological background and expertise, NAME_3 came up with the idea of mapping these processes and convert them to AI models together with industry-specific expertise from the auditing, accounting, medical, and legal domains.

Since then, SoftRobot has transformed this idea into the scalable machine learning platform AIIDA and the insights platform SIEGFRIED and extended these platforms to various industries that are in need of more effective technology.