You will be turning in a 3- to 5-page brief written report for this assignment. (See the
outline below)
A minimum of two sources is required
Purpose of the Assignment
This assignment exposes you to the current trends and issues regarding digital
advertising/marketing. You will have an understanding of the current events and how the events
can have an impact on your work and lives being discussed from different viewpoints.
Instruction
1. Choose an article from the following:
https://www.adweek.com/category/emerging-tech/
https://adage.com/section/digital
https://www.prweek.com/us/technology
https://techcrunch.com/
http://mashable.com/
https://www.socialmediaexplorer.com/
http://socialmediatoday.com/
The article should be at least 300 words long.
Outline
The following is an outline of material that should be covered by the assignment:
News article
1. Summary: Summarize the article (5-7 sentences)
2. Background information:
a. State background information or the issue/problem
b. Research what information we need to know to understand the topic
3. Evaluation/Critique: Add your own opinion to it
4. Discussion Question: Create at least two discussion questions about practical implications
for practitioners. (e.g. How do you think this article relates to your work, marketing, or
media professional?)