Use the following text and answer the query "what is the escalation procedure for Prod Incidents?" 
Job duties of on-call support team:
Need to attend P0 and P1 issues immediately [ Proposed Taxonomy by NAME_1: https://docs.google.com/document/d/1bptsi78RXMBJs7ZzEB7XmI5sa3WQcadNikC8aQRBAwo/edit?usp=drivesdk ]
Relevant Slack Channels:
#prod-incidents
Prod-incidents causing downtime, regression and customer impact
Use it primarily for customer impacting and availability issues which need immediate attention.
#on-call-triage
Errors and alerts reported and triaged here
Dev-0 only impacting issues (where feature is only available on dev-0) will be reported/triaged on slack channel #on-call-triage.
If the impact isn't clear (if it is only dev-0 or not), it should be on slack channel #prod-incidents.
Everything else is reported on #prod-incidents.
#all-prod-alerts
Alerts/Errors automatically sent by monitors in DataDog
Monitoring definitions can be found here (read-only)
Update #on-call-triage or #prod-incidents channel with status:
Ex: Filed an issue, #ISS-XXX, Looking into it
Communication is key, so communicate on #on-call-triage frequently with the progress
Triage/debug the issue
If you figure out the root cause, and have a fix ready to stop the bleeding, move forward with the fix otherwise rollback to the working version of the code base (only if the issue can be correlated with a code change). 
Update the #on-call-triage channel with the status.
It could be UI issue or Backend issue, take the action ASAP
Reach out 