Use the template overleaf to develop a strategic marketing plan for the organisation that you
have pre-prepared. Ensure that you consider all the points listed under each heading.
Below is an unforeseen scenario. It is essential that you take this into account when
developing your strategic marketing plan. 

The unforseen scenario is:

For many people today, the internet is vital for work, entertainment, socialising and other
aspects of daily life, so much so that it is often taken for granted. During the Covid-19
pandemic, for example, lockdowns and school closures encouraged people online and in the
first year of the crisis, the number of internet users globally grew by more than 10 percent.
But more than a third of the world’s population have never used the internet and in the 46
least-developed countries, three-quarters of people have never been online. In addition,
those less likely to use the internet include older adults, women and people living in rural
areas. For all types of organisations around the world, the internet is important for
conducting business, carrying out marketing, reaching customers and meeting demand.
Increasingly organisations are seeking to capitalise on the opportunities internet connection
provides, but it will be important not to lose sight of potential threats and challenges