As a recruiter in [Marketing] , assess the below resume for job which requires skills : [Digital Marketing, SEO]
  PROFILE SUMMARY
More than 14 years of experience working across industries such as Fintech, BFSI, FMCG, Liquor, Consulting and technology with brands such as NAME_1, NAME_2, NAME_3, EY. Extensive and diverse experience across brand building, performance and digital marketing, social media, design, PR and content.
HIGHLIGHTS

NAME_1|NAME_2 |NAME_3|EY|MICA
WORK EXPERIENCE
NAME_1 - Vice President Marketing, Delhi/NCR, India Sep’21–Present
Head of Marketing at NAME_1, a leading fintech brand, covering Brand marketing, Performance Marketing, Social Media, ORM, PR, Product management and Communication, managing a team of 5. Achievements:
• Brand revamp with creation of new brand logos, UI/UX of the app, card redesign, social media pages, fonts, brand tonality.
• #AllInOne new proposition launch for NAME_1 Credit Line Cards with enhanced card value proposition, rewards, offers, features and benefits
• Launched #LiveBoundless credit line platform for women – industry first
• Revamped the NAME_1 app and website with superior UI/UX experience
• Lead performance marketing initiatives across Facebook, Instagram, Google, YouTube, UAC campaigns, partnerships, aggregators and affiliate driving reduction of CAC by more than 50%
• SEO and ASO initiatives and creation of new website and app leveraging tools - SEMRush, Google play and search console, Firebase funnels, MMPs, PowerBi, Google Analytics, et