keeping in mind the demographics of people most likely to write reviews, they are the target market rewrite the following executive summary to improve readability and to target them, the summary is for a reviews platform where users can get paid (via ads and affiliate marketing) for writing reviews: Executive Summary
Problem Statement:
Imagine shopping at Amazon or booking on AirBNB if there were no reviews. Nine in ten people read reviews before making a purchase (Trustpilot, 2020), and 3 in 4 trust online reviews as much as personal recommendations (Brightlocal, 2019). Clearly, user reviews contribute to companies’ profits (Pew, 2016), but the users who write those reviews don’t get a penny of the profits. 
myshare.website will change that.  

Solution:
myshare.website is a reviews, Q&A and blogging platform where users can get paid for their content through revenue sharing. If their content generates revenue through advertising and affiliate marketing, they get a share of that revenue. The network effect is important here, of course. The more users share content, the more revenue gets generated, which will then attract more users, and so on. 
Business Concept: 
The idea, while simple, will have global reach and will profoundly disrupt the current online advertising model. The current model funnels hundreds of billions of dollars to essentially two internet giants. With myshare.website, those marketing dollars will, quite literally, be democratized and shared by millions of people around the world. At the same time, it will more effectively achieve the intended purpose of promoting companies’ products and services by being displayed next to relevant user content. 
	While the core business will be online advertising, there is potential to disrupt the status quo by introducing new and more effective ways of doing business, including using blockchain technology to give users control over their data and how it’s used by companies. This will allow users to get paid for sharing their data with companies for use in advertising  and market research.
	Also, myshare can eventually offer its reviews platform as a service to other businesses. Managing customer reviews well is a competitive advantage that companies, big or small, should leverage. But most do not have the expertise nor staff to do so.
Business Model: 
Initially, the platform will generate revenue by participating in existing advertising and affiliate programs. As myshare.website gains traction, companies will be able to advertise directly on the platform and s