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Research on the Digital Development of ICH in Ningbo —— Based on the Perspective of Media Ecology
abstract：With the rapid development of digital technologies such as big data, 5G, virtual reality (VR), and metaverse, the traditional development approach of intangible cultural heritage has undergone a profound change. The application of digital technology has made the digitization of intangible cultural heritage an important topic in the field of heritage research. This paper focuses on the case study of the digital development of intangible cultural heritage in Ningbo. From the perspective of media ecology, it analyzes spatial-temporal bias, situational bias, relational bias, and sensory bias in the digitized media environment. It explores the impact of digital media on the intangible cultural heritage of Ningbo and provides suggestions for the dissemination and development strategies of Ningbo's intangible cultural heritage.

Research Background: 
With the rapid development of digital technologies such as the Internet of Things, big data, 5G, VR, and metaverse, the traditional development approach of intangible cultural heritage has been completely transformed. Digital technology has also made the digitization of intangible cultural heritage one of the main topics in the field of intangible heritage research. In the context of Chinese culture, digital dissemination contributes to the innovation of narrative structures and discursive modes in Chinese culture, revitalizing the timeless charm of Chinese culture, such as museums and intangible cultural heritage. [1]
In May 2022, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Promoting the Implementation of the National Cultural Digitization Strategy," proposing the need to establish a digital infrastructure for cultural digitization, relying on existing cable television networks, broadcasting, and 5G networks, and interconnected platforms to form a national cultural network. The Ningbo Institute of Cultural Heritage Management has studied and implemented the instructions from higher authorities, promoting the development of the city's cultural industry towards digitization and modernization by leveraging digital empowerment in Ningbo's intangible cultural heritage. Currently, Ningbo's digital development of the intangible cultural heritage industry is relatively mature, with main forms including the establishment of the Ningbo Cultural Heri