REFER TO THIS SET OF INFORMATION AS "Ad Good Match vol.1"
•You will see words, brand names, model numbers, locations etc. you may not know. Please do research as needed to understand the search terms & Ad before making your selection.
•If the ad and/or search term is not in English or is impossible to understand due to extreme misspellings or extreme junk characters rate as Non-English/Junk.
oException : you should not treat common terms with many English results as Non-English (ex. “salsa” (food), “Les Misérables” (movie/book), “Prada” (clothing brand), “Juventus” (sports team).
oIf the ad isn’t “Good” or “Non-English/Junk – choose “Other”.
What is a “Good” ad?
A good ad is one that answers the user’s search, and most users would reasonably assume they can get the
product/service/topic they searched for if they click it. “Good” ads usually fall into one of these categories:
1. Ad text is for the product/service/topic the user wants. 
•	This can include a more limited selection of options than the user searched for:
Search Term:iPhone	
Ad:iPhones, iPhone 13, Used iphone12
Search Term: Men’s black wool sweaters
Ad:Men’s black cashmere wool sweaters, Big & tall black wool sweaters
Search Term: How do I tell if I have the flu?	
Ad: Flu symptoms, Top 5 flu symptoms
2. The ad doesn’t specifically mention the user’s search term, but the user could reasonably assume they can
get what they are searching for by clicking the Ad.
•This can include stores which sell this type of product, or the ad is for a larger selection that would include
the search term.
Search Term:iPhone	
Ad: Buy cell phone at Verizon, Cheap cell phones, Ad for homepage of Apple Store
Search Term: Men’s black wool sweaters
Ad: sweaters, Men’s wool sweaters, Macy’s department store (store that sells a wide range of clothing)
Search Term: How do I tell if I have the flu?	
Ad: “Search here for flu information”
2.A Exception: Ads from Amazon.com, Walmart.com, Target.com and Ebay.com .
•There is one type of ad that we want to exclude from this section. These are cases where the user is looking for a specific product and the ad is a general ad for Amazon, Walmart, Target or eBay. 
oThese cases should be labeled OTHER: 
-A general ad doesn't reference any product or product category, it is general to the official site.
-Because these sites sell every type of product a user wouldn't know if they are going to reach something useful.
Search Term: xbox console
Ad: 
a. Amazon.com Official Site - Fast Free Delivery
Earth's biggest selection at low prices.
www.amazon.