Give me key points for a PowerPoint presentation slide for the following essay: •	3rd step Target segment – POINT 3

	Orange Egypt’s target segment primarily includes individuals and businesses in Egypt who are seeking telecommunication services, such as mobile, internet, and other digital services. The target segment can be further divided into:

1. Individual consumers: This segment consists of people of all age groups and socio-economic backgrounds who are looking for mobile and internet services for their personal use. They may have varying interests, such as being heavy data users for streaming, gaming or socializing, or simply want reliable and affordable communication services for their daily use.

2. Business customers: This segment includes businesses of all sizes, from small and medium enterprises to large corporations, who require advanced communication services and solutions to support their operations, such as mobile connections, high-speed internet or data plans, and productivity tools.

Consumer Insights

Major Truths and motivations about the target’s relationship to the product category or brand:

1. Affordability: One of the top motivations for Egyptian consumers is the affordability of telecommunication services. Whether it’s mobile plans or internet packages, the target segment seeks reasonably priced options that provide good value for the cost.

2. Reliability and Quality: Egyptian consumers expect reliable and high-quality communication services. They want uninterrupted connections and smooth experiences, whether they are using their mobile phones for voice calls or browsing the internet.

3. Access to latest technology and services: Orange Egypt’s target segment expects modern and up-to-date telecommunication services, including the latest smartphones, innovative mobile applications, and high-speed internet.

4. Customer support: A strong, responsive, and supportive customer service experience is essential for the target segment in order to maintain trust and confidence in the brand.

Key Consumer and Brand Relationship Insights

1. Brand Loyalty: Orange Egypt’s target segment shows loyalty to the brand when their expectations of affordability, quality, reliability, and customer support are met consistently.

2. Trust and Credibility: Egyptian consumers seek brands they can trust for their telecommunication needs. Orange Egypt’s established reputation, experience, and wide network contribute to a sense of trust and credibility among its customers.

Message Direction & Strategic Consistency

1. Position Orange Egypt as an affordable, high-quality, and reliable telecommunications provider that caters to the diverse needs of Egyptian consumers and businesses.

2. Emphasize on the brand’s continuous commitment to innovation and staying ahead of industry trends, ensuring its customers have access to the latest telecommunication services and technologies.

3. Promote customer stories showcasing the high quality of Orange Egypt’s products and services, emphasizing its commitment to customer satisfaction and support.

4. Maintain strategic consistency by consistently delivering on promises of affordability, reliability, quality, and responsive customer service. Continually improve products and services to meet the evolving needs and preferences of the target segment.
By focusing on these insights and maintaining strategic consistency, Orange Egypt can continue to build a strong and loyal relationship with its target segment and differentiate itself in the competitive telecommunication market in Egypt.