TO PREVENT OR MITIGATE THE BULLWHIP EFFECT, SUPPLY CHAIN MANAGERS CAN IMPLEMENT THE FOLLOWING STRATEGIES:

1. COLLABORATION AND INFORMATION SHARING: ENCOURAGE COLLABORATION AND INFORMATION SHARING AMONG SUPPLY CHAIN PARTNERS. THIS INCLUDES SHARING REAL-TIME SALES DATA, INVENTORY LEVELS, AND DEMAND FORECASTS TO IMPROVE VISIBILITY AND COORDINATION.

2. DEMAND SMOOTHING: SMOOTH OUT DEMAND FLUCTUATIONS BY