Company V was established by two founders NAME_1 in 2021 in Chengdu, China. NAME_2 is an experienced operational manager in braised food industry and NAME_3 is a famous chef with more than 10 million followers on YouTube, Bilibili and other social media platforms. Currently, they have opened 18 stores in Chengdu selling ready-to-eat casual braised food. The daily sales of these stores are around 8k-10k on average. Currently customers can order their product either through their own mini programme on WeChat or Meituan App. NAME_2 has done some research about their competitors, for example, he searched public information from listed companies in braised food industry like NAME_4, NAME_5, NAME_6 etc. He would like to hear your suggestions on how to develop a good strategy to compete in this industry given their current
situation.
Please use SWOT analysis to provide suggestions to NAME_1 on company strategy. (1) SWOT analysis (5 marks for each aspect. 20 marks in total)
(2) suggestions on company strategy
(3) structure and flow (5 marks)