Provide the highlights for the following article:\n    (LiveWire) -- Voluble NAME_1, 31, the host of \"Wine Library TV,\" an online video show, has been known to lick rocks, suck leather and eat dirt while on camera, all to illustrate the unique properties of wine. \"Wine Library TV\" host NAME_1 discusses four spooky wine varieties for Halloween show. Of a \"wild and gamey\" red from Rioja, Spain, NAME_2 says, \"Hit a deer on the road. Throw a bunch of cherries on it. Take out your knife, cut the deer. Bite it. That's the flavor profile.\" That kind of attitude appeals to people who are mystified by the arcane lexicon of traditional wine journals or turned off by what they perceive as elitist barriers. Across the Internet, budding wine geeks are discovering a burgeoning number of Web sites, blogs, bulletin boards and other outlets that preach the gospel of the grape in terms they can understand. About 40,000 Internet viewers  -- many of them 20-somethings -- have a daily appointment with \"Wine Library TV.\" The low-budget video blog is produced five days a week from a nondescript office in the three-level wine retail operation that NAME_2's family owns in Springfield, New Jersey. NAME_2 has a discerning nose and palate, and he doesn't dumb down his subject. Yet he stuffs his patter with sports and pop-culture references -- and the kind of language a Wine Spectator critic would be unlikely to employ. The mission of wine sites like \"Wine Library TV,\" say several of the people behind these new outlets, is to demystify wine (and in some cases, sell it, too). Using the language, attitude and new media that appeal to a young, tech-savvy generation, they advocate trusting one's own palate rather than obeying powerful wine critics. Some of the sites also provide opportunities for average wine drinkers to share their opinions. One site, SavorEachGlass.com, declares its dedication to \"exploring the spirit of wine for a new generation,\" with reviews, online journals and essays that explain the finer points of winemaking  -- all with attitude. \"The (wine) establishment is about ratings and 'reputation,'\" says the site's founder, NAME_3, 29. \"It's about collecting the 'good' stuff as defined by someone else's palate and tastes. That bores a younger generation.\" \"We're not afraid to be smartasses,\" he continues. \"We make fun of ourselves, old-world wine makers, new-world wine makers, and anyone else we can get our hands on.\" In the U.S., interest in wine is exploding. While con