Entropy-based Classification of 'Retweeting' Activity on Twitter
Twitter is used for a variety of reasons, including informa- tion dissemination, marketing, political organizing and to spread propaganda, spamming, promotion, conversations, and so on. Characterizing these activities and categoriz- ing associated user generated content is a challenging task. We present a information-theoretic approach to classica- tion of user activity on Twitter. We focus on tweets that contain embedded URLs and study their collective 'retweet- ing' dynamics. We identify two features, time-interval and user entropy, which we use to classify retweeting activity. We achieve good separation of dierent activities using just these two features and are able to categorize content based on the collective user response it generates. We have identi- ed ve distinct categories of retweeting activity on Twitter: automatic/robotic activity, newsworthy information dissem- ination, advertising and promotion, campaigns, and para- sitic advertisement. In the course of our investigations, we have shown how Twitter can be exploited for promotional and spam-like activities. The content-independent, entropy- based activity classication method is computationally e- cient, scalable and robust to sampling and missing data. It has many applications, including automatic spam-detection, trend identication, trust management, user-modeling, so- cial search and content classication on online social media.