Personalized news recommendation with context trees
The proliferation of online news creates a need for filtering interesting articles. Compared to other products, however, recommending news has specific challenges: news preferences are subject to trends, users do not want to see multiple articles with similar content, and frequently we have insufficient information to profile the reader. In this paper, we introduce a class of news recommendation systems based on context trees. They can provide high-quality news recommendations to anonymous visitors based on present browsing behaviour. Using an unbiased testing methodology, we show that they make accurate and novel recommendations, and that they are sufficiently flexible for the challenges of news recommendation.