7970424
Effects of Multimedia on Mobile Consumer Behavior: An Empirical Study of Location-Aware Advertising
Location-aware advertising is widely touted as the “killer-app” for mobile commerce to flourish. With the imminent rollout of third-generation mobile networks, advances in multimedia-enabled mobile devices and positioning technologies, its commercial viability is enormous. Location-aware advertising is primarily textbased at the present, but it is envisioned to allow the delivery of multimedia advertisements to geographically targeted consumers. This exploratory study empirically examines the effects of multimedia on consumer behavior in a simulated mobile commerce environment. A structural model was formulated to test the effects of multimedia on entertainment, informativeness, and irritation in the context of location-aware advertising. The results show that multimedia location-aware advertising messages lead to more favorable attitudes and increase the intention to reuse the mobile advertising service. Evidence also suggests that multimedia has a significant impact on purchase behavior.
16644843
Alleviating Consumers' Privacy Concerns in Location-Based Services: A Psychological Control Perspective
Location-based services (LBS), enabled by advances in mobile and positioning technologies, have afforded users with a pervasive flexibility to be uniquely addressable and to access network and services on-the-move. However, because LBS could also associate the lifestyle habits, behaviors, and movements with a consumer’s personal identity, privacy concerns are particularly salient for LBS. Drawing on psychological control and privacy literature, we designed an experiment study to test the basic proposition that the assurance of consumers’ perceived control over their personal information has a considerable influence on alleviating their privacy concerns. Three different mechanisms of assurance of control—technology, industry self-regulation, and legislation—were manipulated in the experiment, and their effects on consumers’ privacy concerns were examined. The results indicated that the technological assurance mechanism (i.e., mobile device in this study) played the most important role in assuring consumers’ perceived control over personal information. The marriage of the privacy and psychological control literature streams provides a rich understanding of consumers’ privacy reaction to LBS usage and, therefore, benefits the privacy and human-computer interaction (HCI) research in the Information Systems discipline.
15979413
Consumers' Privacy Concerns toward Using Location-Based Services: An Exploratory Framework and Research Proposal
Privacy concerns associated with the use of Location-Based Services (LBS) may ultimately prevent consumers from gaining the ‘anytime anywhere’ convenience. Through a psychological control lens, we examine whether individual difference variables such as locus of control (LOC) could have moderating effects on the relationship between privacy concern and three privacy assurance mechanisms in the LBS context. The paper develops a preliminary research model which conceptualizes the moderating effects of LOC by extending Xu and Teo (2004)’s research model. With an explicit focus on LOC, this study will not only add an important piece of information to our understanding of consumers’ reactions to LBS but also can help frame the ongoing policy and scholarly debate surrounding the relative effectiveness of technology, industry self-regulation and government legislation in ensuring consumers’ privacy. We believe that our findings will be able to offer practical implications for the various players in the LBS landscape: merchants, wireless service providers, wireless device manufacturer, privacy advocates and legislators.
7143460
A system of high-dimensional, efficient, long-cycle and portable uniform random number generators
We propose a system of multiple recursive generators of modulus <i>p</i> and order <i>k</i> where all nonzero coefficients of the recurrence are equal. The advantage of this property is that a single multiplication is needed to compute the recurrence, so the generator would run faster than the general case. For <i>p</i> = 2<sup>31</sup> − 1, the most popular modulus used, we provide tables of specific parameter values yielding maximum period for recurrence of order <i>k</i> = 102 and 120. For <i>p</i> = 2<sup>31</sup> − 55719 and <i>k</i> = 1511, we have found generators with a period length approximately 10<sup>14100.5</sup>.
14915210
A Framework for Model-Based Design of Agent-Oriented Software
Agents are becoming one of the most important topics in distributed and autonomous decentralized systems, and there are increasing attempts to use agent technologies to develop large-scale commercial and industrial software systems. The complexity of such systems suggests a pressing need for system modeling techniques to support reliable, maintainable, and extensible design. G-nets are a type of Petri net defined to support system modeling in terms of a set of independent and loosely-coupled modules. In this paper, we customize the basic G-net model to define a so-called "agent-based G-net" that can serve as a generic model for agent design. Then, to progress from an agent-based design model to an agent-oriented model, new mechanisms to support inheritance modeling are introduced. To illustrate our formal modeling technique for multiagent systems, an example of an agent family in electronic commerce is provided. Finally, we demonstrate how we can use model checking to verify some key behavioral properties of our agent model. This is facilitated by the use of an existing Petri net tool.
22135026
A Security Based Model for Mobile Agent Software Systems
Security modeling for agents has been one of the most challenging issues in developing practical mobile agent software systems. In the past, researchers have developed mobile agent systems with emphasis either on protecting mobile agents from malicious hosts or protecting hosts from malicious agents. In this paper, we propose a security based mobile agent system architecture that provides a general solution to protecting both mobile agents and agent hosts in terms of agent communication and agent migration. We present a facilitator agent model that serves as a middleware for secure agent communication and agent migration. The facilitator agent model, as well as the mobile agent model, is based on agent-oriented G-nets — a high level Petri net formalism. To illustrate our formal modeling technique for mobile agent systems, we provide an example of agent migration to show how a design error can be detected.
5903660
Stylized rendering of 3D scanned real world environments
This paper presents an interactive non-photorealistic rendering (NPR) system that stylizes and renders outdoor scenes captured by 3D laser scanning. In order to deal with the large size, complexity and inherent incompleteness of data obtained from outdoor scans, our system represents outdoor scenes using points instead of traditional polygons. Algorithms are then developed to extract, stylize and render features from this point representation. In addition to conveying various NPR styles, our system also promises consistency in animation by maintaining stroke coherence and density. We achieve NPR of large data at interactive rates by designing novel data structures and algorithms as well as leveraging new features of commodity graphics hardware.
15831559
An agent-based Petri net model with application to seller/buyer design in electronic commerce
Agents are becoming one of the most important topics in distributed and autonomous decentralized systems (ADS), and there are increasing attempts to use agent technologies to develop software systems in electronic commerce. Such systems are complex and there is a pressing need for system modeling techniques to support reliable, maintainable and extensible design. G-Nets are a type of Petri net defined to support modeling of a system as a set of independent and loosely-coupled modules. The authors first introduce an extension of G-Net, agent based G-Net, as a generic model for agent design. Then new communication mechanisms are introduced to support asynchronous message passing among agents. To illustrate that our formal modeling technique is effective for agent modeling in electronic commerce, a price-negotiation protocol example between buyers and sellers is provided. Finally, by analyzing an ordinary Petri net reduced from our agent based G-Net models, we conclude that our agent based G-Net models are L3-live, concurrent and effective for agent communications.