Evaluating the Impact of the Determinants of E-Commerce Customer Trust and Satisfaction
Online shopping has become one of the commonly and broadly used channels in the Internet fraternity fo r convenient shopping. Many websites are opening daily to meets the ever-rising demands of comfort and convenience shoppers. Online shopping is a convenient way of shopping for various items from v arious locations and a faster process. The digital economy is driven by information technology introduced high-speed Internet connectio n as a convenient platform for online purchases and firms to interact. The growth of the Internet is viewed as the driving force to the increase in the use of e-commerce services globally in general and in Malaysia in particular. E-commerce websites have contributed to the wide access of products and services by local users that are also moving internationally. E-commerce is one of the important s rategies in business today since it has raised t he level of efficiency in organizations as well as contributed to countries’ economies thro ugh the service sector.