The Ultimate Goal for China’s Rural Tourism - to Create an International Brand ——Taking Huangshan City as an Example
In general, the market radius for rural tourism products is not so large. However, rural tourism spots with top resources can and should open up the inbound tourism market. China rural tourism also has the spirit and ability to target the highest: to create an international brand of rural tourism. In order to achieve this goal, we can learn from the city of Huangshan International Tourism Village, following the implementation of the strategy: to display government's guidance function, to carry out the internationalization of the rural tourism product, to open international rural tourist markets, to promote the information industrialization vigorously, to open up the rural vacation and rural museum, to support the community involvement, etc.