A review of the competition between media in World Cup Soccer Games 2006
The World Cup Soccer Games held in Germany in 2006 is not only a high level soccer competition field,but also a big cake which the traditional media and emerging media competed to have a piece of.In such a competition, the emerging media seized the upper hand based on its technological advantages, while the traditional media was struggling to overcome difficulties in the competition it faced under pressure.The following problems showed up in the competition: The media degraded its taste,lost its awareness of guidance,neglected the risks in investment,caused the waste of resources,and ran into a malignant competition without considering whether the means it employed for competition is appropriate or not.In the development of sports media,its function to guide public opinions should be strengthened,and the education of professional ethics should be intensified.Only competition plus cooperation can bring favorable results to all parties,and only strengthening the cultivation of professionals is the ultimate way to the development of sports media.