The value of and measures for making scholastic sports stars
Sports star is an athletic image with high level popularity and reputation made by utilizing mass media and presented to the public.As the focus of competitive sport in China is moving toward institutes of higher learn-ing,making scholastic sports star can promote the uplift of the level of scholastic sports competition,be used to at-tract backup talents,raise funds and promote brands,and serve the prosperity and development of scholastic com-petitive sport and the construction of scholastic spiritual civilization.In the process of making scholastic sports stars,we should pay attention to several links such as environmental design,image design and status fluxion,and estab-lish a sports star agency team that is indispensable to its development.