Rule consequentialism and famine
Affluent's Tale: Affluent is a well-off member of a contemporary first world society, who already gives a considerable proportion of her income (say 10%) to charity. Affluent is sitting at her desk with her cheque book. In front of her are two pamphlets: one from a reputable international aid organization, the other from her local theatre company. Affluent has enough money to either buy a single theatre ticket or make a donation to the charity, but not both. Because of her love of theatre, she buys the ticket, even though she knows that the money would have done far more good if sent to the charity.