A Thought on Soft Power of Survey and Design Enterprises
Survey and design enterprises are intellectual enterprises providing engineering technology and engineering management services for various industries of national economy and are the important advisors for national fundamental construction.Making study on the soft power of survey and design enterprises is of theoretical value and practical significance to them for coping with fierce competition in domestic and international market.This paper,on the basis of outlining the connotation of enterprise's soft power makes a discussion on seven essentials to be stressed mainly in construction of the soft power of survey and design enterprises,i.e.enterprise culture,the right to speak,ability to construct system,innovation ability,development strategy,credibility and leadership.