Investigation of the current state and suggestions for the development of littoral sports business management in Guangdong province.
Through many years of development,littoral sports business management in Guangdong province has accumulated corresponding successful experiences in such aspects as the management of operating modes,planning,personnel,prices and service markets.The development of littoral sports in Guangdong province needs to further specify the orientation of market subjects,embody the rationality and load bearing capacity of planning,highlight littoral sports culture with local features,enhance safety and law awareness,increase promotion power,establish brand marketing strategies,and enhance professionals’ makings.