The Semantic Differential: Application as an Affective Measure.
This study investigated the relationship between the Purdue Master Attitude Test and a previously developed semantic differential test. The Ss consisted of 247 General Education Physical Science students at the State University College at Buffalo, New York. The data was analyzed by an analysis of covariance with the . 05 level of significance set as the point of rejection. It was concluded that the two tests were equally effective in their measurement of attitude change.