On the Inevitability of Conflict in Cross-cultural Communication between the East and the West
With the development of science and technology,especially that of transportation and telecommunication,corporate and personal transaction and communication in many areas have become more frequent internationally,and cross-cultural communication has become a way of life.But the differences in cultural orientations and values have led to low efficiency in cross-cultural communication,sometimes resulting in misunderstandings and even conflicts between communicators.This essay compares the differences in values between the east and the west from several aspects,showing that the differences in values can lead to extremely diverse behaviors in cross-cultural communication and thus conflicts are inevitable.