Impact of Job Autonomy on Organizational Commitment and Job Satisfaction: The Moderating Role of Organizational Culture in Fast Food Sector of Pakistan
This study inspected the effect of job autonomy on job satisfaction and organizational commitment with a moderating role of organizational culture in the fast food sector of Pakistan. A sample of 107 employees was considered for this study. Employees included waiters, managers, supervisors and floor incharges of top fast food restaurants operating in Rawalpindi and Islamabad. Results showed that an increase in job autonomy results in an increased level of job satisfaction and organizational commitment and organizational culture moderates this relationship. The commencement of the food service industry is credited to restaurants that started in France during the eighteenth century. Due to the changes and revolutions over time, it put up the concept of fast food in the food service industry.According to Malaysian Palm Oil Fortune (2011), the fast food industry beganin Pakistan formally with the entry of chains like McDonald's, Pizza Hut and also KFC during 1997 and 1998. The fast food industry nurtured at a speedy rate of nearly 20% per year till 2007 but this growth rate reduced to 10% per annum during 2008 to 2010. The fast food chains operating their business in Pakistan have together more than 200 outlets providing their services to more than twenty thousand people at a time. The fast food sector has molded itself as an organized segment and a huge number of overseas and local chains have established their setups in large cities of Pakistan like Karachi, Lahore and Islamabad. Pizza Hut is leading among the foreign and domestic fast food chains operating in the country with 32% share. The share of KFC is around 25% and McDonald's is estimated around 16%. Subway is on the fourth rank with a 7% market share whereas the collective contribution by other fast food players is 20%. Work in the fast food industry is so monotonous that employee decision making and freedom of choice have been relegated to the background. In most cases, their work is degraded, estranged and not good enough for the human spirit. Workers consider that their work is a dead-end job which has reduced their