On Extension of Brand
With the development of enterprises and the violent competition in the market, we need creat new products to replace the old, or broaden operation fields in order to produce the products which are much more different from primary products.However, as for the new products, enterprises with face brands problems. Shall we creat new brands or adopt the strategy of brands' extension? This dissertation will probe primarily into some problems comerning the strategy of brands' extension and how to practise the strategy's process and measures.