Effect of Ballot Color, Sex of Candidate, and Sex of College Students of Voting Age on Their Voting Behavior
College students were asked to vote for one of two hypothetical candidates for political office. Three studies examined the influence of color of ballot (pink or green), sex of candidate, and sex of voter. Men generally preferred a green ballot and women preferred pink. Also, men tended to vote for men, and women tended to vote for women. Color of ballot interacted with candidate's sex in an unexpected way. For both male and female voters, the highest preference shown for a candidate was when the candidate was the same sex as the voter but whose platform was printed on the less favorable color.