A SWOT analysis of Beijing Marathon game operation.
In order to systematically analyze various factors in Beijing Marathon game operation, and to boost its better development, the author analyzed the internal and external environments of Beijing Marathon by means of SWOT analysis. The internal advantages of Beijing Marathon are mainly the organizer's game operating experiences and resources, unique game routes and human landscapes, diversified game activities, market and commonweal combined game operating conception, relatively perfected safety and medical security, its internal disadvantages are mediocre game input and prize money, to be improved game service performance, and inadequate game derivative product development; its external opportunities are the time background of government function transformation, the changing of the game organizer, and gradually expanding mass base; its external threats are incomplete sports legal environment, and the reinforcement of competitive power of similar games at home and abroad. According to the said factors, the author put forward pioneering, striving, contending and conservative types of strategies and specific measures.