The Phenomena of Pragmatic Failures and the Cultivation of Cross-cultural Communicative Competence in Foreign Language Teaching
This essay explores the phenomena of pragmatic failures from two aspects: cognition and communication,and points out that the most effective measure to solve the problem is to enhance culture awareness in teaching and promote the students' cross-cultural communicative competence.It should be a necessity to cultivate the students' ability in cross-cultural communication in our present foreign-language teaching.