Analysis of Government Image Establishment with Press
China is in the process of an important historical transitional period.The government function changes from versatile to limited.The role of the government changes from a comprehensive and omnipotent one to a service provider.Due to the severe segmentation in the existing institution,the obsolete mindset among some of the government officials,lack of the concept and knowledge in communication and government image establishment,a series of problems arose including the outdated concept of press operation and lack of interaction in spokesperson mechanism.Under the background of the increasing open information and function transformation of the government,how to promote the smooth implementation of government work by further improving the press-oriented mentality,establishing a positive integration with the press and establishing a positive image with the help of the press has become a topic of urgency for the local governments of China.This article takes Nanjing government as an example and makes a detailed analysis of the change and development trend in local press,government policy agenda setting and implementation,government crisis management and communication strategy.It also analyses the problems in the government press image establishment and raises the policy suggestions.