José Miguel Ospina Silva, Luis Fernando Molina Londoño, Gabriel Pérez Cifuentes and Carlos Dávila L. de Guevara, Historia de la investigación de mercados en Colombia: trayectoria empresarial de Napoleón Franco (Bogotá: Universidad de los Andes, 2016), pp. 505, pb.
did not and that the intellectual movement that Bergel describes was rather a regionwide affair. Much of the book in fact deals less with Argentina than with Buenos Airesbased intellectuals, not all of whom were Argentine. Chapter  also underlines that ‘inverted Orientalism emerged closely linked to the latinoamericanismo of the period’ (p. ) in that both were interlocked with an anti-imperial impetus. Rather indirectly, then, the book also tells us something about how Argentina became a part of Latin America. In sum, this is an inspiring, well-researched an elegantly written study of a hitherto neglected subject, which will surely redirect the way in which we think about Argentine intellectual history. It further benefits greatly from its author’s agnosticism towards the narcissism of the little differences between different intellectual-history ‘schools’. Bergel’s analysis of the material conditions facilitating the discourse he examines therefore ties seamlessly into the thrust of an interesting and compelling argument.