Mathematical Modeling and Fractal Clustering Algorithm in Online Shopping
This paper puts forward the concept of fractal company is in the process of online shopping. According to the characteristics of the network shopping, the paper establishes the mathematical model of fractal clustering, and uses the fractal dimension to describe and depict Fractal Company. Online shopping is actually the management of the entire supply chain. Based on similar structure of fractal supply chain, the article carries out mathematical model of the fractal supply chain by using the dissipative structure theory and entropy theory. At last the paper conducts customer segmentation by using the fractal theory and clustering analysis technology, in order to dig out the most valuable customers and potential customers