Effects of the changes of consumption structure of rural residents in China on mass sport
The evolution of the structure of consumption in six categories of rural residents acts on the mass sports undertaking from different aspects: 1) the form of consumption in food and apparel category has been transformed from "moderately livable type" to "comfortably livable type",which provides preconditions for the development of mass sport;2) the proportion of expenses on consumption in housing category is too high,which has restricted the popularization of mass sport in rural areas;3) the change of consumption in household equipment and service cate-gory is slow,which has obstructed the raise of sports consumption level;4) expenditure in medical and fitness cate-gory is gradually increased,which has boosted the formation of a new value view of rural residents and the sharp-ening of their awareness of physical exercising and fitness;5) the development of traffic and communication en-ables rural residents to build up a good habit of physical exercising;6) consumption in cultural education and enter-tainment supply and service category reflects that the makings of rural resident are to be further enhanced,which results in rural sports development falling behind urban sports development.