Intelligent Multimedia Presentations in the Web: Fun Without Annoyance
Abstract Multimedia presentations for the Web increasingly attract attention. With the growth of the Internet and the expressiveness of multimedia, there are new possibilities for advertising and electronic shopping. To improve the acceptance of customers and to realize “new shopping fun” without annoyance, it seems necessary to develop a system that adapts the product presentation to the interest of the customers, their media preferences and the hardware and software preconditions. This paper introduces the TELLIM system which offers these features for multimedia presentations in the web by using an incremental learning algorithm.