A Case Study of Strategic Group Map Application Used as a Tool for Knowledge Management
The primary objective of this paper is to demonstrate the use of the strategic group map as a tool for knowledge management. If knowledge is understood as the ability to process information into decisions and actions, the strategic group map can be seen as a tool for knowledge management at a strategic level. It enables sector information to be processed into knowledge and, as a consequence, into decisions and actions regarding competitive and growth strategy. This article is based on the industry of the most popular pigment in the world - titanium dioxide. This sector is characterized by a large number of unpredictable changes, which makes it a valuable example in the presentation of the tool that facilitates the strategic knowledge management. The materials used in this article are secondary data and come from a variety of sources, which were the basis for the creation of a strategic group map that made it possible to identify marginal groups, mobility barriers, and, as a result, anticipated strategic changes in the sector.