Inheritance crisis of national sports culture from the perspective of sports globalization
Sports globalization has a tremendous impact on national sports culture in China,challenging the devel-opment and innovation of national sports culture,turning national sports culture into a binary dilemma,resulting in the loss of the connotation of national sports culture and the realistic dilemma of the protection of national sports culture to a certain extent,and ultimately causing process and result risks of national sports culture.The former em-bodies in market impact,media bias and government undervaluation;the latter embodies in existence crisis,inheri-tance difficulty and innovation inadequacy.Therefore,in order to avoid modern risks and inheritance crisis of na-tional sports culture,risks should be lowered,and localized strategies should be realized;macroscopically,the com-plementation between the localization of national sports culture and the "globalization" of world sport should be re-alized;microscopically,risks in national sports culture should be lowered,and multi-elemental protection strategies should be established.