The Globalization of Business : The Challenge of the 1990s
Part 1 Challenges for Teaching and Research in International Business: 1. The Study of International Business - A Plea for A More Interdisciplinary Approach. Part 2 Challenges for Theorizing about MNEs and MNE Activity: 2. Micro and Macro Organizational Aspects of MNEs and MNE Activity 3. The Changing Dynamics of International Production 4. Global Strategy and the Theory of International Production 5. The Competitive Advantage of Nations. Part 3 Challenges to Established Patterns of MNE Activity: 6. Japanese MNEs in Europe and the US - Some Comparisons and Contrasts 7. Transatlantic Investment Flows 8. Technological Strategic Alliances 9. Prospects for Investment in Central and Eastern Europe 10. The Globalization of Service Activity 11. International Direct Investment Patterns in the 1990s. Part 4 Challenges to National and Regional Government Policies: 12. Governments, Hierarchies and Markets - Towards a New Balance 13. Governments and Multinational Enterprises - From Confrontation to Co-operation 14. Political Economy of International Business 15. Multinational Investment in the EC.