Virtual carnival: the normal form of TV sports communication in the consumption era.
From the perspectives of "virtual environment" and "carnival",the author analyzed the connotation of the concept of "virtual carnival",dissected the mechanisms of and specific measures for TV sports communication to-day,and put forward the following opinions: TV sports is a passive virtual carnival based on modern life and com-mercial interests;the communication conceptions followed by TV sports are principles for happiness;the purpose of audio and video expressions of making TV sports spectacular is sensual stimulation;To achieve a virtual carnival effect,the procedure of TV sports fabrication is not easy.Lastly,the author retrospected such a normal form of TV sports communication from the perspectives of semeiology and the theory of the criticism school.