A discussion on the application of price discrimination theory in ticket pricing for professional soccer league games in China
Pricing method for tickets as the main source of incoming for a club should be flexible and diversified, so as to attract more audiences in different social groups and consuming stratums. Classes 2 and 3 price discrimination plays different roles in ticket pricing for professional soccer league games in China. Professional soccer clubs in China should learn from ticket pricing strategies for and sales experiences from other sports matches at home and abroad, study earnestly sports consumer's consuming characteristics and consumption markets in China,and study on which price discrimination is most favorable to the club and the consumers,so that the demand and supply of the tickets for team matches can be balanced,and that the club will gain the maximum profit and the consumers will be satisfied to a maximum extent,thus the entire professional soccer marketing will be in optimum condition.