Intellectual Property Law in Process of the Brand-trading Strategy
Along with the arrival of the knowledge-economy time, the intellectual property is not only the protector of the brand-trading achievement.The right,itself,is already became the core enjoyed by the brand.To formulate brand-trading strategy,intellctual property system must be considered as the center of the task.The functions of laws should be comprehensively performed to protect and propel the development of the intellectual property rights comprising a successful brand.This article,taking in trademark rights and patent rights,with which a brand-trading victory is tied intensively,as two key points and going around the prominent questions that they have facing in economy activities at present,will analyze related intellectual property laws displayed in process of the brand-trading strategy.The writer hopes to give some legal advice for the enterprise and help the government find new ways to improve the intellectual property system.