The Nonconscious Influence of Religious Symbols in Motivated Performance Situations
Anthropological, sociological, and psychological theories suggest that religious symbols should influence motivational processes during performance of goal-relevant tasks. In two experiments, positive and negative religious (Christian) symbols were presented outside of participants’ conscious awareness. These symbols influenced cardiovascular responses consistent with challenge and threat states during a subsequent speech task, particularly when the speech topic concerned participants’ mortality, and only for Christian participants; similar images lacking Christian meaning were not influential. Results suggested that these effects were due to the learned meaning of the symbols and point to the importance of religion as a coping resource.