youtube channel management
212646367
Factors Influencing Motivation of Subscribe to the Beauty YouTube Channel
Nowadays scientific and technological progress leads to world development in many ways and made human behavior change such as communication. Human is able to exchange information more than before, faster, and more various ways which lead to social media. From social media usage behavior statistics of Thai people found that people are more interested in video media and that made many of business sectors starting to support YouTuber group, which are media producer and publish video through YouTube that has a lot of followers, to be marketing path to easier access to the target group. One of the popular businesses now is the beauty business. The study of "Factors influencing motivation of subscribe to the beauty YouTube channel" has the objective to study about factors influencing beauty channel subscription on YouTube in order to collect data to be guideline for marketing plan, promotion, run beauty business for business sectors to be able to access target group and more popular and to inform people who interested in being beauty YouTuber in the future to make more followers by using mixed methods research, exploratory sequential design, in depth interview, collecting data to analyze framework to design questionnaire, and collecting data to analyze by Exploratory Factor Analysis.
2019 4th Technology Innovation Management and Engineering Science International Conference (TIMES iCON)
Thavinee Vilamas Smitti Darakorn Na Ayuthayat Wasin Srisawat
201385591
ENGLISH YOUTUBE CHANNEL IN ENHANCING STUDENTS' SPEAKING SKILL
T his study was aimed at whether YouTube English Channel can significantly enhance the students' speaking skill at the second semester students of Management Study Program of Economic Faculty in the academic year 2018/2019, University of Baturaja.Quasi experimetal method was used in this study. This study employed second semester students of Management Study Program of Economic Faculty, University of Baturaja with the total number of the population was 132 students. The sample of the study was 64 students and it was found that the value of Sig. 0,000 less than the significance level (a=0,05) so it meant that there was a great correlation between the score of pre test and post test. Then, the value of t obtained 9,057 which means more than value of t table 2,042 with df 32, and the value of sig.(2 tailed) 0,000 less than the significance level (a=0,05) It can be concluded that there was a significant difference in speaking skill before and after treatment. It was believed that YouTube English Channel could enhance students' speaking skill.
Yunda Lestari
212948608
ENGLISH YOUTUBE CHANNEL IN ENHANCING STUDENTS' SPEAKING SKILL
T his study was aimed at whether YouTube English Channel can significantly enhance the students' speaking skill at the second semester students of Management Study Program of Economic Faculty in the academic year 2018/2019, University of Baturaja.Quasi experimetal method was used in this study. This study employed second semester students of Management Study Program of Economic Faculty, University of Baturaja with the total number of the population was 132 students. The sample of the study was 64 students and it was found that the value of Sig. 0,000 less than the significance level (a=0,05) so it meant that there was a great correlation between the score of pre test and post test. Then, the value of t obtained 9,057 which means more than value of t table 2,042 with df 32, and the value of sig.(2 tailed) 0,000 less than the significance level (a=0,05) It can be concluded that there was a significant difference in speaking skill before and after treatment. It was believed that YouTube English Channel could enhance students' speaking skill.
Yunda Lestari
232223781
Big Data Analysis of a Dedicated YouTube Channel as an Open Educational Resource in Hand Surgery
Background: Educationally designed videos have the advantage of explaining difficult concepts via graphic diagrams and dynamic illustrations. The benefits of videos will be enhanced if videos are well designed, concise, explore scientifically correct content, and have a clear presentation. Aims: Video as an open educational resource (OER) is the cornerstone for online learning. YouTube has been widely used as a distribution platform for OER. The aim of this study was to evaluate the engagement of hand surgery videos on a dedicated education channel on YouTube. Methods: The senior author has been utilizing a YouTube channel dedicated to the education of clinicians in Hand Surgery, surgical education, and management since 2008. The degree of engagement was evaluated using YouTube Analytics, providing up to date metrics and reports. Results: Since 2008, there have been 6521 subscribers with 1,360,680 views, a total view time of 35,033 h and an average view time of 1.72 min. The channel views averaged 1000 views per day. There were 4,324,724 impressions with a 7.32% click through rate, with the United States of America accounting for 23.5% of the audience. YouTube search accounted for 33.3% of the traffic source and suggested videos by others were 19.4% and external links were 19% Playback location was through mobile devices in 76.7% while 16% was through the computer. The two popular playlists were "flaps in hand surgery" (50.2% and "basic hand surgery workshop" (21.9% Sharing by WhatsApp was most popular (27.9% in embedded websites and apps. Overall there were 488 comments on the channel. Conclusion: This paper confirms the phenomenon of micro learning by online learners. It is recommended that educational videos as OER should be confined to 2 min, made compatible for the mobile device, and be optimized for sharing on social media. These can be used as resources for blended learning, allowing better utilization of time for deliberate practice in surgical training.
Frontiers in Applied Mathematics and Statistics
Norana Abdul Rahman Hannah Jia Hui Ng Vaikunthan Rajaratnam
233654544
Political YouTube Channel Reputation (PYCR) Development and validation of a multidimensional scale
Abstract Although YouTube is driving change in the news and information environment and earning a reputation as an alternative media, there is a lack of research examining what determines people's reputational judgments on YouTube's political channels. Based on in depth interviews with 32 experts and empirical findings from 380 adults, this research identified factors that impact YouTube users' reputation perception of political channels and developed a scale. The results showed that the Political YouTube Channel Reputation (PYCR) scale comprises four distinctive dimensions: news credibility, political ideology, user oriented communication, and quality management. The reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The PYCR scale has a variety of potential applications for users, political influencers, and YouTube, and it can serve as a theoretical framework for future empirical research in this novel and emerging area.
Telematics Informatics
Yuhosua Ryoo Hee Kyung Yu Eunkyoung Han
227279365
Information and process management of successful youTube channels: The influence of the frequency of uploads on the number of subscribers
YouTube provides endless ways for creating video content every registered person can create a channel where it is possible to share updates with your audience and interact with them. On line video offers opportunities that TV simply can not: individualized two way communication, which is almost omnipresent, since it is accessible on hundreds of millions of mobile devices globally. Also, this applies to video production, which only needs a mobile device to film, edit and upload the video. The goal of the article is to provide the analyses of the publicly accessible statistical data from a free to use platform Social Blade. We are looking into finding correlations across different categories, upload frequencies, popularity and number of views. Our preliminary calculations are promising, we have discovered some interesting relation between total number of subscribers on a selected channel at the moment of the data fetch and average number of uploads on a selected channel per year at the moment of the data fetch, when considered independently by different channel types.
2020 International Conference on Engineering Management of Communication and Technology (EMCTECH)
Antonin Pavlicek Martin Potancok Radim Cermak
224938333
Analysis of YouTube Channel Analytics and Affiliate Marketing with Operating System
Operating system is the heart and soul of any computer system. It is solely responsible for the communication between user and hardware. Many important functions of computer system are assigned to the operating system. It not only helps to perform the assigned task but also plays an important role in management. Affiliate marketing is going through a major change in this era. The opportunities are increasing and so is the scope of affiliate marketing. In this paper, we will describe how the different operating systems help to improve the performance of affiliate marketing mechanism. It will also analyze the performance of affiliate marketing under different operating system conditions.
Kanika Singhal Abhineet Anand
225149660
Online video channel management: An integrative decision support system framework
Abstract In the current fragmented media landscape, online video is becoming an important outlet for content dissemination. Online video channels provide content creators a way of organizing content and building an online following through subscriptions and social sharing. This paper describes a decision support systems (DSS) based framework for online video channel management and content creation. The relevant DSS literature was reviewed along with both modeling and behavioral aspects of online videos and video channels. An empirical case study was run on a dataset consisting of views, shares, and subscriptions from over 1000 videos from nine YouTube channels. This paper contributes to DSS theory by proposing a flexible framework for incorporating both behavioral and empirical work into an integrative process for online video content creation. This framework builds on existing data driven DSS theory, but includes specific entities and processes for online content creation.
Int. J. Inf. Manag.
Stephen L France Yuying Shi Mahyar Sharif Vaghefi Huimin Zhao
195546119
PENGELOLAAN KONTEN BERITA DI CHANNEL YOUTUBE CTV NETWORK
The development of television technology and competition today is very tight, television media need to be accompanied by media such as social media. Seeing the development of new media is appropriate to make the needs of the community have a very rapid level of need. Youtube is a social media that is currently widely used by the public to search for information because youtube is equipped with audio and visuals, besides that the public can immediately respond by commenting on the comments column provided by YouTube. This research uses the concept of new media, social media, Youtube, Management, POAC management functions (Planning, Organizing, Actuating, Controlling) news. In this study, it discusses how management functions are applied in managing news content on the CTV Network Youtube channel by using management functions. This study uses a qualitative descriptive approach with a case study method, the object of research on the management of news content on the CTV Network youtube channel and four research subjects from the news division. The data collection technique uses in depth interviews and observations. The results of this study explain how the implementation of planning, organizing, actuating, and controlling. 1. Planning includes activities to determine the purpose of making the YouTube channel and this is not commercialized, determining the target audience, determining the topic of the news, determining the publishing deadline. 2. Organizing involves sharing the jobdesk for each member where the clip is responsible for the smoothness of reporters and cameramen in the field and gives responsibility for each regional reporter to be burdened with three news and regional reporters charged with two news stories every day. 3. Actuating includes the process of editing the news until it is ready for live and published to online and youtube portals. 4. Controlling is applied in every stage of planning, organizing stage and implementation stage to ensure that it runs according to what has been planned. Keywords: Management of content, Youtube and news. Perkembangan teknoogi dan persaingan televisi saat ini sangatlah ketat maka media televisi perlu ada media pendamping seperti media sosial. Melihat adanya perkembangan new media pantaslah membuat kebutuhan masyarakat memiliki tngkat kebutuhan yang sangat cepat. Youtube merupakan media sosial yang saat ini banyak di gunakan oleh masyarakat untuk mencarai informasi karena youtube di lengkapi dengan audio dan visual, selain itu masyarakat bisa langsung merespon dengan memberikan komentar di kolom komentar yang telah di sediakan oleh YouTube. Penelitian ini menggunakan konsep new media, media sosial, Youtube, Manajemen, Fungsi manajemen POAC (Planning, Organizing,Actuating, Controlling) berita. Dalam penelitian ini membahas tentang bagaimana fungsi manajemen di terapkan dalam mengelola konten berita di channel Youtube CTV Network dengan menggunakan fungsi manajemen. Penelitian ini menggunakan pendekatan deskriftif kualitatif dengan metode studi kasus, objek penelitian pengelolaan konten berita di channel youtube CTV Network dan subjek penelitian empat orang narasumber dari divisi news. Teknik pengumpulan datanya menggunakan wawancara mendalam dan observasi. Hasil penelitian ini menjelaskan bagaimana penerapan planning, organizing, actuating, dan controlling. 1. Planning meliputi kegiatan menentukan tujuan pembuatan channel youtube dan hal ini tidak di komersilkan, menentukan target audience, menetukan topik berita, menentukan deadline publish. 2. Organizing meliputi pembagian jobdesk kepada setiap anggota dimana korlip bertanggung jawab terhadap kelancaran reporter dan kameraman di lapangan dan memberikan tanggung jawab setiap reporter wilayah di bebankan tiga berita dan reporter daerah di bebankan dua berita setiap harinya. 3. Actuating meliputi proses penyuntingan berita sampai siap untuk live dan di publish ke portal online dan youtube. 4. Controlling diterapkan disetiap tahap perencanaan tahap pengorganisasian dan tahap pelaksanaan untuk memastikan berjalan sesuai dengan apa yang sudah di rencanakan. Kata Kunci Pengelolaan konten, Youtube, dan berita.
Renika Andesti Restiana
210455500
PENGARUH CELEBRITY ENDORSER SUHAY SALIM TERHADAP MINAT BELI PRODUK PIXY MAKE IT GLOW (Survei Pada Mahasiswi Universitas Negeri Jakarta Yang Telah Menyaksikan Video "PIXY MAKE IT GLOW Tutorial+Review" Pada Channel YouTube Suhay Salim)
Alyssa Nanda Lestari, 2019, 8223165040, tittle of research "The Influence Of Celebrity Endorser Suhay Salim On Buying Interest Prpduct Pixy Make It Glow (Survey on students at Universitas Negeri Jakarta who had watched the "Pixy Make It Glow Tutorial+Review" video on Suhay Salim's YouTube Channel)" Marketing Management Study Program. Faculty Of Economic. Universitas Negeri Jakarta. This research aims to analyze the influence of Celebrity Endorser Suhay Salim on Buying Interest Product Pixy Make It Glow. The data used in tis study are primary dana collected from quetionnaires distributed to 100 respondents who had watched the "Pixy Make It Glow Tutorial+ Review" video on Suhay Salim's YouTube Channel. This research use non propability sampling and linear regression analysis in culvating data. From the result of this research, known that Celebrity Endorser Suhay Salim influence to buying interest. This indicated by the R square value is 0,211 (21,1% while the remaining 78,9% is influenced by other factors. Ini this research note that Celebrity Endorser have positve and significant influence to buying interest. Therefor, the results of this research are relevant and at the same time support theory of buying interest. Keywords: Celebrity Endorser, Buying Interest, Linier Regression Analiysis
Alyssa Nanda Lestari