advertising promote market development
211769273
The impact of Instagram advertising in the development of brand attitudes amongst millennials coffee consumers in Ireland
Millennials are the new challenge to the market (Newman 2015) According to Newman (2015) traditional marketing does not work any longer amongst millennial consumers. Moreover, according to Serazio, (2015) millennials redesigned the advertising industry with the idea that people are social beings, thus brands have to come up with several innovative promotional strategies to implore self expression and promote communities within branded spaces online. The main purpose of this project is to analyse how Instagram advertising has impacted the development of brand attitudes amongst millennial coffee consumers in Ireland. Moreover, for this project three aims were created in the areas of interest according to the literature, they are: to assess the impact of Instagram advertising in the development of brand attitudes; to assess if Instagram advertising develops brand attachment; to assess if Instagram advertising is determinant to impact millennial coffee consumers in Ireland. Hence, this research shows a number of secondary data in order to critically examine and explore the concepts. Moreover, a primary research carried out through an online questionnaire survey, using a positivist deductive approach, in order to have an in depth understanding of millennial coffee consumers in Ireland. The finding of this research reveals that millennial coffee consumers in Ireland think that it is important for coffee companies to be engaged with them on the Instagram social media platform. However, the millennial coffee consumers in Ireland that were examined through the online questionnaire survey as source of primary data to this project do not think that social media presence is important when choosing coffee shop to go for coffee, although it justifies the need for further investigation on this matter in the future, in order to compare the results.
C dos Santos Alves Rocha
169636533
How to Promote Teaching Centers by Using Online Advertising: A Case Study
Marketing has evolved as fast as the development of businesses and societies. As no company can be profitable in the long run without satisfying customers' needs, marketing aims to serve the demand by creating superior value for customers. However, market rules have changed rapidly. Technology and digital communications are dramatically transforming the way in which businesses conduct businesses. Attitudes and customer behaviors have also changed accordingly and, as the digital universe expands, new lifestyles and consumption habits are created (Colvee, 2013) The key feature of this new, digital society is that customers are connected anytime, anywhere. Digital revolution seems unstoppable so the advertising landscape is in continuous development. The new goal of the digital marketing is to get brand engagement using social media, with 2.03 billion worldwide active social media users in 2014 (Kemp, 2014) Besides, more than half the planet owns a mobile phone, with unique users exceeding 3.6 billion, with a 50% penetration rate (Kemp, 2014) Spain accounted for 28.9 million Internet users in 2013 (ONTSI, 2013) 84% of which consulted the social media very often (ONTSI, 2011) Furthermore, almost 56% of the Spanish Internet users buy on the Internet, which means 15.2 million shoppers spending EUR816 on average per year (ONTSI, 2013) Consequently, companies invested 874.4 million Euros in digital advertising in Spain in 2013 (IAB Spain, 2014) Online and social advertising accounted for the 21% of the total share, consolidated its second position only behind a traditional media such as television. In the past, advertisers had total control over where the message was place and when customers would be exposed to it. Thanks to the improvements on the Internet and the ICTs, advertising has added to the traditional media advertisements (press, radio, television, magazines. marketing strategies in order to increase the coverage of the targeted audience. Advertisers now control the initial placement of information but they are unable to control how information is disseminated across customers' social networks. Even if online advertising is becoming more important day by day, it has not replaced the traditional advertising yet, as both techniques are conceived as complementary to each other (Barreto, 2012) This is the reason why several authors point out the need to study the use of the Internet as an advertising tool more in deep (Ailawadi et.al, 2009) Besides, it is not yet well understood how firms can use this forms of publicity and their impacts on organizational goals (Stephen Galak, 2010) so the topic needs further research. How to Promote Teaching Centers by Using Online Advertising: A Case Study
Eva Lahuerta-Otero Rebeca Cordero-Gutierrez
153990504
Keeping the Status Quo: Why Continuing to Recognize the Presumption of Irreparable Harm in False Comparative Advertising Protects the Market
ABSTRACTLegal action challenging a company's advertisement for containing false or misleading statements is a more recent development in the American legal system. The market's utilization of advertising to promote sales has grown steadily to the point where the frequency with which it now permeates everyday life is almost constant. Lawsuits challenging many of these advertisements have increased as well. The swelling influence of advertisements in the marketplace and the complementary rise in false advertising litigation is relevant for both companies and consumers alike. As litigation continues to grow as an outlet for companies to safeguard their brands, consumers will find themselves jointly affected. This Note will analyze a subset of this area known as false comparative advertising.A false comparative advertisement subjects a company targeted by that advertisement to repeated injuries in the form of damage to reputation and loss of goodwill until its broadcast is halted. As a result, before the underlying false advertisement claim is ever argued, a plaintiff will first seek to preliminarily enjoin the defendant from broadcasting the advertisement. A court's analysis of a motion for a preliminary injunction will involve four factors. There is a judicially created practice that has long been recognized in this analysis that allows a court to presume one of those factors. It essentially permits a court to presume irreparable harm, one of the four factors, without the plaintiff producing supporting evidence. Naturally, it is called the presumption of irreparable harm. The validity of the presumption is the next frontier facing courts hearing false advertising cases. This Note will discuss the reasons why the presumption of irreparable harm should continue to be recognized within the realm of false comparative advertising litigation.TABLE OF CONTENTSINTRODUCTION 934I. THE EVOLUTION OF THE PRESUMPTION OF IRREPARABLE HARM IN FALSE ADVERTISING, PATENT INFRINGEMENT, AND COPYRIGHT INFRINGEMENT CLAIMS 938A. The False Comparative Advertisement Claim 939B. The Patent Infringement Claim 945C. The Copyright Infringement Claim 947II. EBAY AND THE DOWNFALL OF THE PRESUMPTION OF IRREPARABLE HARM 950A. The Beginning of the End for the Presumption 9501. eBay, Inc. v. MercExchange, L.L.C 9502. Winter v. Natural Resources Defense Council, Inc 952B. The End of the Presumption in Patent Infringement Claims and Copyright Infringement Claims 9531. Salinger v. Colting 9542. Robert Bosch, LLC v. Pylon Manufacturing Corp 955C. The End of the Presumption in False Advertisement Claims? 9561. Time Warner Cable, Inc. v. DIRECTV, Inc 9562. Ferring Pharmaceuticals, Inc. v. Watson Pharmaceuticals, Inc 958III. LONG LIVE THE PRESUMPTION OF IRREPARABLE HARM 961A. The Presumption of Irreparable Harm is Consistent with eBay and Winter 961B. Policy Reasons for Continued Recognition 963C. The Standard to be Recognized by Courts Going Forward..966CONCLUSION 967INTRODUCTION"Never write an advertisement which you wouldn't want your own family to read.
Max Dillan
214223469
Advergaming The Modern Instruments in Advertising
Due to the growth and development of internet technology the style of advertising media has changed other than all traditional media platform. (i.e) Newspaper, radio, television etc. Now a days there are many media platforms available for advertiser to market their products. Recently the companies have introduced a digital marketing to market their products. The digital marketing, are just like marketing in common, is repeatedly growing as the companies that use it strive to address more customers by introducing more clever, original, surprising or enjoyable forms of advertisement. An example of the digital marketing's evolution is the growing popularity of an advertising format known as advergame. This is one of the form of branded entertainment specially designed to promote the products.
Dr N Chandra Kala
209483940
Metro Advertising Culture Communication Strategy under the Background of Cultural Soft Power
With the further development of rail transit, Metro has become the way of rail transit that major mainstream cities compete to develop. To a large extent, metro traffic relieves the pressure of urban rail transit and further solves the social problems brought by the rapid increase of population. Metro advertising culture is closely related to the soft power of culture and the form of cultural propaganda in today's society. In the new lifestyle, the subway advertising culture brings new atmosphere of media integration and new media industry in the future advertising market. This paper will study the Metro advertisement under the background of cultural soft power from the perspective of diversification, and systematically elaborate how to realize the dual value of corporate brand communication and urban culture brought about by the Metro advertisement effect in the process of the integration and innovation development trend of Metro New media, so as to promote the healthy development of Metro advertisement and urbanization. Construction contributes.
Sun Lili Mi-Sun Lee
113406423
Advertising "tree" of Krasnoyarsk city and prospects of its development
This article is dedicated to the advertising "tree" of Krasnoyarsk city. Under the advertising "tree" term we understand the basic directions of promotional activities and methods of its implementation in the Krasnoyarsk city. There is given an insight into the advertising market, which allows to identify the new and more contemporary ways to promote your organization. There are shown the main directions of the advertising "tree" and analyzed their interaction (synergy effect) (Suslova J.J. Shherbenko E.V. Ananjeva N.V. Advertising "tree" of Krasnoyarsk city and prospects of its development. Life Sci J 2014;11(11s):204 209) (ISSN:1097 8135) http:/www.lifesciencesite.com. 45
Julija Jurjevna Suslova Nadezhda Vasiljevna Ananjeva
169180617
Cultivation of Practical Competence of Students in Dispute Advertising Design
The practical teaching of advertisement major provides a good platform. Higher vocational graduates 'knowledge level ability is not high, comprehensive ability and competition consciousness are weak, there is no reasonable business consciousness, resulting in design work not in line with the actual market demand, and the actual derailed. This article mainly expatiates how to solve the practical problem of high vocational advertising design students, and carries on the comprehensive reform to the actual teaching work of high vocational college, takes the form of combining the advertisement design major and the engineering study, and raises the teacher level to direct the concrete teaching and other measures, in order to improve the student's creative thinking ability, train the student's practical ability and the advertisement comprehensive quality.(c) Promote comprehensive development of students in order to better adapt them to future social development needs.
Jun Ma De-Yu Chen
169938951
Research on Advertising Planning Innovation against the Background of Media Integration
The transformation of digital technology has brought about the transformation of the advertising industry and the integration of the advertising market. With the rapid development of microfilms, microfilm advertisements are also highly sought after, and a large number of highly acclaimed masterpieces have emerged and caused heated discussions. In the era of media integration, the prospect of micro film advertising is full of opportunities, vibrant, full of thorns, and crippling crisis. We must admit that a profound advertising revolution is already imminent. Based on this, how microfilm advertisements conform to the trend of media convergence to plan, innovate and promote has become a problem that advertising communicators have to face. In this context, the media's dissemination forms tend to be diversified and fragmented, and the media content and forms of consumer contact are more extensive.
Song Liu
153634707
MOBILE MARKETING TRENDS ON THE ROMANIAN ADVERTISING MARKET
In these times of economic crisis, the advertising market goes through a difficult period, as companies reduce marketing budgets drastically trying to reduce their costs. For some companies, mobile phone can be a very effective communication channel because mobile adds are much cheaper than classic advertising, offers many advantages as a means to promote and may become an "ally" of those companies that support sustainable development and social responsibility. The article present a SWOT analysis of the mobile marketing medium and it proposes ways to develop wide scale mobile marketing, given that, at the present, promoting this environment is viewed with skepticism both by companies and consumers at the same time.
Dinu Cristina Iatagan Mariana Natalia Pariza Manea
155518100
Sustainable consumption: the effects of knowledge, cultural values, environmental advertising, and demographics
As a result of human lifestyles and unsustainable consumption patterns, the environment continues to deteriorate and thus inhibit sustainable development. In order to curb this situation and promote a sustainable economy, one of the solution is to reduce conventional products consumption and shift to green products. Over the past 20 years, marketing managers keenly seek to understand the green market; however, inadequate information on how to promote consumers' green behavioral intentions is slowing the growth of green markets and becomes a barrier for firms when developing segments and communicating strategies for effective promotion of green products in countries like Malaysia where the trend is fairly new. Therefore, this study attempts to examine the impact of environmental knowledge, cultural values, and environmental advertising and determine the moderating effect of income level, education level, and gender on consumers' green purchase intentions. A survey was administered, and a total of 405 valid questionnaires were obtained. Structural equation modeling technique was used to evaluate the causal model by using SmartPLS 2.0 software. The finding results suggest that cultural values and environmental advertising are the main influences in building green purchase intentions, while environmental knowledge is not significantly related. The results also indicate that education level and gender have a significant positive moderation effect while income did not. This suggests that green purchase intentions' motivational factors are greater among highly educated individuals, with females in particular. The discussions and implications of these findings are further elaborated.
Brahim Chekima Sohaib Chekima Syed Azizi Wafa Syed Khalid Wafa Oswald Aisat Igau Stephen Laison Sondoh