email marketing
213358830
Personalized email marketing in healthcare
Hoala Greevy
69454892
Improving Email Marketing Campaign Success Rate Using Personalization
Email marketing provides one of the best methods for direct communication with consumers. However, the success rate of an e mail marketing campaign is often low because of its generic content and inadequate segmentation of customers. This paper aims to showcase the application of a two step personalization process to improve effective open and click rates for email marketing campaigns. Consumer behaviour is monitored over a period of time in terms of email opens and click pattern. This behaviour is stream lined into keywords sorted in order of user preference. The keywords are updated at regular intervals to account for behavioural changes in user preference. While sending the email, keywords relevant to the campaign are picked individually for each user. These keywords are used to form attractive subject lines using probabilistic language models such as noisy channel model (Mark and Charniak, Proceeedings of the 42nd annual meeting on association for computational linguistics, 2004) and hidden Markov model (Lawrence and Juang, Fundamentals of speech recognition, 1993)
Gyanendra Singh Himanshu Singh Sonika Shriwastav
198798840
MODEL PEMASARAN DIGITAL MARKETING FB_Ads dan EMAIL MARKETING DALAM MENINGKATKAN VOLUME PENJUALAN
ABSTRAK Penggunaan Internet sejak 19 tahun yang lalu terus meningkat terutama pada 5 tahun terakhir rata rata 89,6 juta pengguna, pada tahun 2017 mencapai 143,36 Juta dari total populasi penduduk Indonesia 262Juta orang, Namun tidak dimbangi dengan pemanfaatan pada bidang ekonomi hanya mencapai 8,12% Tujuan Penelitian ini ingin Mengetahui Bagaimana Model Pemasaran Digital menggunakan FB_Ads dan email marketing dapat meningkatkan Volume Penjualan bagi Usaha Mikro Desa Pamalayan Kec. Cijeungjing Ciamis. Penelitian ini menggunakan Metode Penelitian Naturalistik dengan pendekatan data Kualitatif, Hasil penelitian ini adalah terbentuknya model pemasaran digital yang paling cocok bagi UMKM dimana menggunakan biaya yang sangat murah namun dapat mencapai pasar seluas luasnya.Kesimpulan penelitian ini bahwa Model Pemasaran Digital Marketing FB_Ads dan Email Marketing Dalam Meningkatkan Volume Penjualan Bagi UMKM wajib dilakukan di era serba digital, Model Pemasaran FB_Ads mudah untuk dilakukan oleh user walaupun belum mengetahui banyak tentang teknologi informasi, FB_Ads bagi UMKM paling cocok menggunakan jenis page post enggagement(like, share, comment) dan Kunjungan Toko (Store visit) FB_Ads dapat mentarget pasar berdasarkan wilayah, Jenis Kelamin, umur, minat) Kemampuan mengirim informasi minimal 1000 email setiap harinya dan untuk mendapatkan e mail, pemilik produk perlu memberikan sesuatu yang bermanfaat bagi calon konsumen.
Mukhtar Abdul Kader Nurdiana Mulyatini Wiwin Setianingsih
158742424
Post stay email marketing implications for the hotel industry: Role of email features, attitude, revisit intention and leisure involvement level
Despite their widespread use in the hotel industry, limited research has been conducted on post stay emails. Therefore, this study was designed to examine the effects of post stay email features on customers' attitudes towards a brand and their revisit intention. The email features analysed in the study consisted of personalization, message copy, interactivity, financial and illustration. Further, the effectiveness of each email feature was measured based on respondents' leisure involvement levels. Results indicated that personalization, interactivity and financial features were significant predictors of revisit intention depending on customers' involvement levels, while attitude was a significant mediator. Overall, the findings from the study add to the knowledge of how post stay emails can be used when formulating customer retention strategies.
Kiseol Yang Ji Hye Min Krishna Garza-Baker
10057777
Personalization in Email Marketing: The Role of Noninformative Advertising Content
In collaboration with three companies selling a diverse set of products, we conducted randomized field experiments in which experimentally tailored email ads were sent to millions of individuals. We found consistently that personalizing the emails by adding consumer specific information e.g. recipient's name benefited the advertisers. Importantly, such content is not likely to be informative about the advertised product or the company. In our main experiment, we found that adding the name of the message recipient to the email's subject line increased the probability of the recipient opening it by 20% from 9.05% to 10.80% which translated to an increase in sales' leads by 31% from 0.39% to 0.51% and a reduction in the number of individuals unsubscribing from the email campaign by 17% from 1.2% to 1.0% We present similar experiments conducted with other companies, which show that the effects we document extend from objectives ranging from acquiring new customers to retaining customers who have purchased from the company in the past. Our investigation of several possible mechanisms suggests that such content increases the effort consumers make in processing the other content in the rest of the advertising message. Our paper quantifies the benefits from personalization and sheds light on the role of noninformative advertising content by analyzing several detailed measures of recipient's interaction with the message. It provides external validity to psychological mechanisms and has clear implications for the firms that are designing their advertising campaigns. Data and the online appendix are available at https:/doi.org/10.1287/mksc.2017.1066
Mark. Sci.
Navdeep S Sahni S Christian Wheeler Pradeep Chintagunta
213313935
Why Email Marketing
Adam Sinicki
213411117
Email Marketing and LinkedIn
Aimed at micro businesses that wish to generate sales for their business using both E mail and LinkedIn platforms
A B and Horan
1238693
Bayesian Inference for Assessing Effects of Email Marketing Campaigns
Email marketing has been an increasingly important tool for today's businesses. In this article, we propose a counting process based Bayesian method for quantifying the effectiveness of email marketing campaigns in conjunction with customer characteristics. Our model explicitly addresses the seasonality of data, accounts for the impact of customer characteristics on their purchasing behavior, and evaluates effects of email offers as well as their interactions with customer characteristics. Using the proposed method, together with a propensity score based unit matching technique for alleviating potential confounding, we analyze a large email marketing dataset of an online ticket marketplace to evaluate the short and long term effectiveness of their email campaigns. It is shown that email offers can increase customer purchase rate both immediately and during a longer term. Customers' characteristics such as length of shopping history, purchase recency, average ticket price, average ticket count, and number of genres purchased also affect customers' purchase rate. A strong positive interaction is uncovered between email offer and purchase recency, suggesting that customers who have been inactive recently are more likely to take advantage of promotional offers. Supplementary materials for this article are available online.
Jiexing Wu Kate J Li Jun S Liu
169761176
Is your email marketing scaring away patients? Using the 'hourglass' method
When emailing potential clients who subscribe to your newsletters, it can be difficult for clinics to strike the right balance between gentle encouragement and aggressive selling. In this article, Danny Bermant discusses how to use email marketing to your advantage by using a winning combination of marketing and sales emails
Danny Bermant
169491654
Email Marketing as a Business Promotional Media
The purpose of the research is to easily offer products or services to prospective customers or customers through email marketing. By using email, it will be more effective and efficient when doing a promotion. So it will reduce the marketing cost, with greater generated revenue, because the market is more targeted. The method used in this research was a Descriptive method to describe the facts that are happening related with businessman/woman who is still not interested to use Email Marketing as a medium of online promotion to offer products or services. As a result, this Promotion will be done by loyal customers who will promote the products or services to their relatives, and the promotion will more effective and efficient compared to the direct way.
Eddy Suryanto Soegoto T H Fahreza