jurnal Empathy Map Canvas
226441948
UnderstandingSouth Tangerang's Generation Z during 2019 Student Protest through Empathy Map Canvas
During Student Protest in September 23 24 2019, Indonesian Gen Z succeed to give a new looks for a student protest in Indonesia through various posters and slogans that influenced by various meme in social media and also how they held the protest itself. This phenomena is something that never been seen in Indonesian student activism before. In order to get understanding this phenomena, Empathy Map Canvas has been chosenas a tool to get better insight of Indonesian Gen Z perspective.This study aimed to see Indonesian Gen Z perspective in relation with politic and democracy. Quantitative study in the form of surveys and questionnaires that covered daily visual and audio experience and also their behavior were conducted with respondents students from various universities in South Tangerang that participated in the protest. In addition, qualitative study in the form of interview also conducted to the same group of respondents. This study confirm the intimate relation between of Indonesian Gen Z and social media, that in return influenced the way they communicate, think, and how to achieve their goal. At last, this study would provide insight for any politicians and political party that would like to get better understanding for Indonesian Gen Z.
Fitorio Leksono Donna Angelina Sugianto
211771454
Business Model Design of Cow Milk Dadih Product using Business Model Canvas and Empathy Maps
The substitution of raw material for dadih product into cow's milk is an effort to overcome the limitations of buffalo milk. This business needs to be analyzed regarding business aspects amid the intense competition of fermented milk products on the market. The purpose of this study was to analyze the business model of cow milk dadih products using the model business canvas and to map the needs of consumers of dadih products using empathy maps. The results of the business model analysis shown that dadih products have the potential to be developed to expand market reach. Customer segmentation needs to be expanded using the proportion of values that have been designed and promoted with the help of all parties, including the support of the West Sumatra government. Empathy map provides an overview of dadih product manufacturers about the needs and desires of consumers of dadih products.
Delfitriani Delfitriani
212809197
Analisis Model Bisnis Pada Geoff Max Dengan Menggunakan Pendekatan Business Model Canvas
Abstrak Kota Bandung dikenal sebagai kota kreatif yang masyarakatnya memiiki kreativitas yang tinggi, seperti dalam hal rancangan busana yang unik. Salah satu UMKM yang berada di Bandung dan bergerak di Industri Fashion ialah Geoff Max. Dengan semakin bertumbuhnya UMKM maka semakin ketat persaingan bisnis sehingga perusahaan perlu menerapkan strategi atau model bisnis. Pada Tahun 2015 2017 Geoff Max mengalami penjualan yang naik turun, maka dari itu penelitian ini bertujuan untuk menganalisis bisnis model Geoff Max dengan menggunakan pendekatan Business Model Canvas yang terdiri dari 9 blok. Metode penelitian ini menggunakan alat Bisnis Model Kanvas untuk mengetahui model bisnis kondisi eksisting perusahaan. Setelah itu Peta Empati dilakukan untuk mengetahui performa Geoff Max dari sudut pandang pelanggan, kemudian Analisis SWOT juga dilakukan oleh peneliti untuk mengetahui kekuatan, kelemahan, peluang dan ancaman yang ada pada sembilan blok Bisnis Model Kanvas Geoff Max. Setelah dilakukan analisis hasil penelitian maka akan dirancang Bisnis Model Kanvas Baru untuk perusahaan. Hasil dari analisa Bisnis Model Kanvas yaitu Value Proposition dengan menawarkan desain unik berkonsep old school dan kualitas bahan. Customer Segment menjangkau mahasiswa atau pekerja yang berusia 18 30 tahun yang menyukai konsep old school. Customer Relationship yang dibangun adalah pelayanan yang cepat tanggap dan ramah serta pelayanan onliine melalui media sosial. Geoff Max membangun Channels secara online maupun offline. Key Partners meliputi supplier bahan baku, brand kolaborasi dan toko konsinyasi. Kemudian Key Activities yang dilakukan mulai dari produksi hingga penjualan. Untuk Key Resources meliputi Sumber Daya Manusia, Fisik dan fiannsial. Cost Structure terdiri dari biaya tetap dan biaya variabel. Serta Geoff Max mendapatkan Revenue Streams dari 2 jenis pendapatan yaitu penjualan online dan penjualan offline. Kata Kunci: Bisnis Model Kanvas, Analisis SWOT, Peta Empati, Bisnis Busana, Bandung Kreatif Abstract Bandung is known as a creative city where people have high creativity, as in the case of unique fashion designs. One of the MSME's in Bandung and engaged in the Fashion Industry is Geoff Max. With the growth of MSMEs, the tougher business competition so the company needs to implement a strategy or business model. In 2015 2017 Geoff Max experienced ups and downs of sales. Therefore, this study aims to analyze the Geoff Max business by using a Business Model Canvas approach consisting of 9 blocks. This research method uses the Business Model Canvas tool to determine the business model of the company's existing conditions. After that, the Empathy Map is conducted to find out Geoff Max's performance from the customer's point of view, then the SWOT Analysis is also conducted by researchers to determine the strengths, weaknesses, opportunities, and threats that exist in the nine blocks of the Geoff Max Canvas Model Business. After analyzing the results of the research, a New Canvas Business Model will be designed for the company. The results of the Business Model Canvas analysis are Value Proposition by offering a unique design of an old school concept and material quality. Customer Segment reaches out to students or workers aged 18 30 years who like the old school concept. The Customer Relationship that is built is a responsive and friendly service and online service through social media. Geoff Max builds Channels both online and offline. Key Partners include suppliers of raw materials, collaboration brands, and consignment stores. Then the Key Activities carried out starting from production to sales. Key Resources include Human, Physical and Financial Resources. Cost Structure consists of fixed costs and variable costs. And Geoff Max gets Revenue Streams from 2 types of income, namely online sales, and offline sales. Keywords: Business Model Canvas, SWOT Analysis, Empathy Map, Fashion Business, Bandung Creative.
Yudha Albana
169177695
Business performance evaluation through integration of business model canvas (BMC) with analytic hierarchy process (AHP)
In Malaysia, printing service industries are commonly operated by Small and Medium Enterprises (SMEs) either in house or outsourcing. This study integrates the concepts of Business Model Canvas (BMC) and Empathy Map with Analytic Hierarchy Process (AHP) approach. The purpose of this study is to investigate SME Printing Service Industry operations based on BMC perspectives and choose the best operational alternatives between having in house, outsourcing or hybrid of both, in house and outsourcing. BMC and Empathy Map can act as a framework or tool by developing relevant questionnaires and conducting interview sessions. Several printing companies and eight customers as interview respondents and several questionnaires are distributed to studied companies. The results based on BMC perspectives indicated that in certain condition outsource alternative is better than other alternatives. Whilst, the result of Empathy Map has shown that in certain condition the hybrid alternative is a better than the others. The study has provided a guideline on how the combination between BMC and Empathy Map with AHP can guide SMEs in making strategic operational decisions such as either to having in house operation or outsourcing.
Muhamad Aminuddin Assalah
169562675
Plan de Negocios para el Establecimiento de una Startup de Gestion Empresarial del Retail en la Ciudad de Trujillo para el Ano 2019
The objective of this thesis is to evaluate the economic and technical feasibility of establishing a business management startup for retail in the city of Trujillo by 2019, according to the preparation of a business plan. The plan begins by describing the business idea and its representation through the Canvas business model and the Empathy Map. Next, the factors of the external environment and the industry that will affect the proposed business over time are analyzed. It shows that the environment offers a favorable scenario for the start up of the business and the industry offers a high degree of attractiveness. In the internal analysis, the business model and its internal composition are evaluated systematically through the value chain and tools such as the matrix EFI and VRIO; the evaluation shows that the company has a solid position and presents competitive advantages that are different from the competition. For the market survey interviews were conducted with owners of wineries and minimarkets; the existence of a potential demand was demonstrated and the product was tested in the market to obtain the minimum viable product. With the information from the external and internal analysis and the market survey, the strategic plan was defined, which determines the implementation of the generic strategy of a better value approach, which will allow offering products to a small variety of customers with the best value for money. available in the market. The crossed SWOT, PEYEA, IE matrices and later the MPEC matrix defined that the alternative strategies of market penetration and product development are the most attractive for the business. In the Marketing Plan, it is defined to position the business as a benchmark startup of the sector through a friendly and easy to use ERP, which allows managing the community of minimarkets and warehouses efficiently. The value proposition will lie in intelligent technological associativity, allowing them to increase their sales, improve productivity and profitability, as well as saving time and money in the management of the business. The loyalty strategy will be based on providing a personalized service to the client and will be supported by statistical and database marketing. Likewise, the right marketing mix was defined to operationalize the marketing strategy. The Operations Plan describes the main business processes, located as a result of the location analysis, in the Historic Center. The design and distribution of the facilities are also described, as well as the minimum viable product. The Human Resources Plan specifies the organizational structure of the company. The organizational culture will be strongly based on values, on human relations with collaborators and on various cultural manifestations, aspects that will allow for an adequate work environment. Because the participation of human capital in the achievement of competitive advantage is decisive, various strategies will be implemented to retain and retain it. The Financial Plan states that the sources of financing will be made up of a contribution of shareholders with 69.38% and 30.62% of debt with a local bank. The initial investment for the project amounts to S 130,629.00. Calculated the financial statements and cash flow, based on the budgets required for this purpose, the value of the VANE and TIRE amount to S 354,416.11 and 39.82% respectively. Therefore, it can be concluded that the establishment of a retail business management startup in the city of Trujillo for the year 2019 is economically and technically feasible; according to the elaboration of a business plan. Keywords: business plan, ERP, startup, retail, business management system
Mariel Augusta Alzamora Benites Ruben Dario Rivera Fernandez
202359876
Rencana Bisnis Kuliner Bebek Blengong di Jakarta
The Blengong duck culinary business "LNYBW" is a business plan that had ever been established in Wisma Bakrie, South Jakarta; with a healthy and fast food proposition, as well as the main activity of providing Blengong duck food menu using food truck outlets for employees and families consisting of various meal packages made from Blengong duck. The method that used is descriptive analysis was compiled based on information obtained from field surveys and business models made based on information from duck culinary business players, mainly located in Jakarta and Brebes, with instruments Empathy Map Business Model Canvas. Assessing the feasibility of the Blengong duck culinary business plan is carried out with financial analysis parameters, payback period, NPV, and IRR. The results of the analysis and discussion of the study concluded that: 1) The Blengong duck food menu is healthy food that low cholesterol; 2) financially, the capital needed is not too high at IDR 60 million, in business feasibility, the projection of financial flows for three years shows a 1 year payback period, also positive NPV, and IRR which is greater than deposit interest in commercial bank.
Imam Purwantono Suwandi Suwandi
169154645
Analisis de factibilidad de un nuevo snack en una empresa de alimentos
Currently in Ecuador seeks to redirect the way of production in the country, in order to achieve greater productivity, full employment and above all to exit the socalled extractivism, through the development of value added products that allow us to take advantage of the characteristics that provide us the geographical location to obtain high quality raw material. Therefore, the feasibility analysis is carried out for the launch of a new snack in the company Productos Exquisito, through the market study, technical study and economic study, in order to determine both the value proposition, unsatisfied demand, necessary labor and project profitability. By analyzing the possible demand by means of the size of the sample of the market to be covered, the qualitative method is applied in the market research through the technique of the survey which was determined through the support of the empathy map and pilot tests in order to obtain the objective demand and with the support of the canvas methodology to determine the value proposal which is a snack made with green plantain chifles with bacon flavoring, which must be sliced in a circular and packaged in plastic bags with printed design containing striking colors and symbols that distinguish them from traditional flavors, in presentations of 50 grams, this product must also have competitive prices in the market and must be distributed in neighborhood stores and supermarkets. Once the value proposal and the objective demand have been obtained, the technical study is carried out in which the processes for the preparation of the new product and the necessary labor for it are determined, resulting in the fact that it is not necessary to increase an operator to the production line of chifles because the company Exquisite Products has the availability of time and manpower necessary for the implementation of it. Finally, the economic study demonstrates the feasibility and profitability of the project for its subsequent implementation.
M Lugo Pacheco Jefferson Esteban
231276784
Business model feasibility produk penyedap rasa dari jamur tiram hasil kajian BPPT dengan menggunakan metode customer development
Badan Penelitian dan Pengkajian Teknologi adalah sebuah lembaga penelitian lembaga pemerintah yang mempunyai tugas melaksanakan tugas pemerintahan di bidang pengkajian dan penerapan teknologi Lembaga penelitian BPPT sudah banyak menghasilkan inovasi, tetapi basil penelitian tersebut belum pernah dikomersialisasikan dikarenakan kurangnya dukungan pemerintah dan pthak swasta. Penelitian dilakukan di LAPTIAB BPPT kawasan PUSPITEK, JL Raya Puspitek Serpong Kota Tangerang dengan Dengan tujuan untuk menjadikan produk penyedap rasa layak untuk dikomersilkan dengan melakukan langkah langkah yaitu merancang Value Proposition Penyedap Rasa, merancang Bussines Model dan melakukan Bussines Model Feasibility Penyedap Rasa. Penelitian ini menggunakan metode Customer Development untuk membuat business model untuk Penyedap Rasa Jamur Timm. Penelitian ini menggunakan beberapa tools yaitu kuesioner, empathy map, experiment board, dan business model canvas. Dari hasil penelitian didapatkan Value proposition dan produk penyedap rasa adalah Penyedap rata berbahan alami tanpa kandungan MSG dan bersertifikasi halal. Hasil dari rancangan Bussines Model Canvas Penyedap Rasa dianalisa menggunakan Business Model Feasibility yang sudah dikelompokkan menjadi 3 kategori yang dikemukakan oleh Brown (2010) yaitu, feasibility, desirability dan viability. Hasil analisa dari kategori Desirebility adalah diman aproduk penyedap rasa memiliki value sebagai penyedap alami dan halal sehingga membidik segmen pasar yaitu pengguna penyedap rasa yang terdiri dan ibu rumah tangga dan pengusaha catering. Hasil analisa dan kategori Feasilibility adalah partners yang paling tepat untuk produk ini Minimarket/Supermarket, Online Market, Restaurant Catering dengan memihki partners yang berbeda dibutuhkan Resources untuk memenuhi permintaannya yaitu fasilitas produksi untuk membuat produk, Sumber Daya Alam yang berkompetensi dan Badan baku yang berkualitas tinggi Hasil analisa dan kategori Viability adalah produk akan dipasarkan melalui Market dengan nilai investasi awal sebesar Rp.606.125.000, basil dan Revenue Stream didapatkan nilai IRR sebesar 27.74% dengan Payback Period selama 3 tahun 4 bulan, Break Event Point selama masa PP untuk mencapai titik impas produk yang hams terjual sebanyak 137.523 produk. Hasil dan penelitian menunjukkan bahwa inovasi produk dan bisnis penyedap rasa jamur tiram layak untuk dijalankan dan dinilai dapat bertahan dalam persaingan bisnis.
Shabrina Aprilianti
169324065
Analisis Usaha Event Organizer MICE (Meeting, Incentive, Conference, Exhibition) Melalui Kanvas Model Bisnisdan Peta Empati: Studi Kasus Event Organizer di Yogyakarta dan Surakarta.
In 2013, the Ministry of Tourism and Creative Economy stated Yogyakarta and Surakarta as a destination city of MICE in Indonesia. Data from Tourism Department of DIY 2011 shows, the implementation of MICE event recorded 4,509 times year. In Surakarta, according to GTZ (2009) during the period between 2007 2009 MICE events that has been held as many as 12,981 activities. From these data shows that there is a potential opportunity to enter in this MICE industry. By using the business model canvas and empathy map, this event organizer's business analysis is expected to provide a comprehensive overview so that business actors in this field are able to fulfill the market demand and achieve sustainable competitive advantage.
Muhammad Nadzir
130525885
Rediseno del modelo de negocio de la empresa IENERCOM LTDA.
This report provides an analysis of Ienercom Ltda. a company engaged in the importation, marketing and sales distribution of electrical, communications and safety products. The analysis includes the environment, from the perspective of the five forces of Michael Porter, and an the observation of the results of the current business using matrix Boston Consulting Group, and a view of current business model, under the nine blocks methodology, by Alexander Osterwalder and Yves Pigneur (Canvas) With this information the report makes a proposed redesign of the business model using the methods of ideation and as SWOT analysis, like the map of empathy and brainstorming, so that the company can clearly identify their strengths and weaknesses and can direct their efforts towards the consolidation of a differentiating value proposal that allows you to generate sustained growth oriented strategies, understand market behavior, the relationship with the customer, the real sources of income, the cost structure, and the configuration of resources to enable it grow and be profitable and sustainable over time.
Deiber Zambrano Marquez Sergio Rivera