agritourism experience
158958314
The effect of agritourism experience on consumers' future food purchase patterns
Abstract Recent studies on agritourism share a common voice in that the economic benefit of agritourism to farms is significant but rather small. However, the majority of studies examine only the short term economic impact of agritourism. This suggests that the potential long run economic impacts of agritourism may not have been empirically investigated yet, leading to underestimation of its net impact. Meanwhile, theories on mere exposure and product familiarity suggest that agritourism may lead tourists to change their agriproduct purchasing patterns after the experience. Thus, this study examines the effect of agritourism experience on consumers' future grocery purchase patterns. Household level consumer panel data on grocery expenditure is estimated through the Almost Ideal Demand System (AIDS) approach. The results indicate that agritourism experience significantly alters consumers' expenditure patterns in the food categories of grain, vegetable, fruit, meat, and fish. Implications for research and practice are discussed along with the findings of the study.
Tourism Management
Sumin Kim Seul Ki Lee Dongmin Lee Jaeseok Jeong Junghoon Moon
225769207
Agritourism: experience design, activities, and revisit intention
Purpose Previous studies have discussed individual effects that certain agritourism activities have on visitor response while ignoring interaction effects. Therefore, the purpose of this study is to discuss both the individual and interaction effects of agritourism activities on tourist revisit intention. Design/methodology/approach This study classified agritourism activities into four categories and collected 883 valid samples. Logistic regression was then applied to test the influence of agritourism activities on tourist revisit intention. Findings Based on the results of the statistical analysis, it was found that those agritourism activities, which required mutual cooperation such as do it yourself (DIY) animal interaction/feeding and fruit and vegetable picking, enhanced tourist revisit intention. Furthermore, the agritourism groups participating in activities with or without children did not have consistent revisit intentions regarding animal feeding/interaction activities. In particular, this study found that willingness to revisit for tourists with children was influenced by animal feeding/interaction, but not for tourists without children. Research limitations/implications This study demonstrates that not all agritourism activities enhance revisit intention. For this reason, agritourism businesses should consider redesigning their activities related to visitor and animal interactions as increasing conscientiousness regarding animal welfare, especially with regard to animal abuse. Additionally, those activities focused on education and ecology are not as appreciated by tourists as they may have been previously assumed between different groups. Originality/value The findings of this study reveal that if the types of agritourism activities could fulfill visitors' expectations and desires they are more likely to have a satisfying experience. The authors consider some of these notions to be a kind of unrealistic fantasy regarding agritourism and the kind of activities involved therein. This kind of fantasy is likely formed by visitors 2019 past experiences and culture. As a result, the authors conclude that agritourism activities focused on the education of plants and ecology do not achieve the truly preferred aim of better interaction between people. Objetivo Estudios anteriores han tratado los efectos individuales que tienen algunas actividades agroturisticas sobre la respuesta del visitante ignorando los efectos de interaccion. Por eso, el objetivo de este estudio es tratar conjuntamente los efectos individuales y de interaccion de las actividades agroturisticas sobre la intencion de volver a visitar del turista.
Austin Rong-Da Liang Teng-Yuan Hsiao Dun-Ji Chen Jie-heng Lin
216200979
Tourist experience with agritourism attractions: what leads to loyalty?
ABSTRACT This study examines tourist experience with agritourism attractions and assesses agritourist loyalty comprising tourist experience, perceived value, satisfaction, and motivation as its determinants. A survey was conducted to collect the data from six agritourism attractions located in Bandung, Indonesia. The self administrated questionnaires were handed to visitors of the agritourism attractions. Of the questionnaires distributed, 413 were collected and used for testing the hypotheses. By employing exploratory factor analysis, this study uncovers that agritourist experience consists of five dimensions: uniqueness, learning, staff, escape, and peace of mind. Further, the data analysis, employing partial least squares modelling, notes that tourist experience, perceived value, satisfaction, and motivation are significant determinants of agritourist loyalty toward the attraction. Also, the results of this study report that among the tourist experience dimensions, learning and uniqueness have the biggest impact on tourist satisfaction, motivation, and loyalty. This study enhances the comprehension of agribusiness loyalty in the form of a working theoretical model, and benefits practitioners of agritourism in their development of strategies to create and maintain agritourist loyalty.
Dwi Suhartanto David L Dean Brendan T Chen Lusianus Kusdibyo
228917432
A Roadmap for Integrated Green Health EcoTourism Infrastructures, Safe Cultural Heritage Experience and AgriTourism Destinations in the Post Covid 19 Pandemic Era
This study addresses a road map on how information technologies can be used to enhance the safe cultural heritage experience throughout the visitors' journey time within integrated health green ecotourism sustainable infrastructures and associated agritourism facilities for particular activities in space. As its main contribution, it presents a model of information communication technology to enhance effective project management for sustainable fast applied construction designs for environmental public health protection and safe cultural heritage experience for tourists at ecological landscapes, forests and sea shore, coastal destinations. In the examining application of relative web project management technologies it is not limited to the onsite stage of the cultural experience, but is extended also to the integrated educational agri tourism and ecotourism travel destinations for all stakeholders. The examining presented roadmap at a cultural heritage site provides insights into the opportunities to use a combination of applications in rehabilitation projects for enriching and facilitating the cultural visit in terms of a healthy environment with cultural, heritage life for renewable energy consumption from biofuels, wastewater units, landfill design emissions units. Also qualitative food, drink production activities should be promoted that are improving human health, promoting biological agricultural products, gastronomic healthy ones and biological drinks at the destination according to an extended, multi stage perspective of the gastronomic heritage experience for all ages. In this way integrated green health tourism infrastructures and reclamation works are necessary for different ages and interests of tourists.
Advances in Tourism, Technology and Systems
Tilemachos Koliopoulos Panagiotis Kouloumbis Krystyna Ciarkowska Jacek Antonkiewicz Florian Gambus
212814786
Principles of the experience economy in designing an agritourism product
Taking action aimed at creating an attractive agritourism product contributes to the development of rural tourism. The main purpose of this study is to present reflections regarding the assumptions of the experience economy and their possible application in developing an agritourism product. The conducted empirical research involved a diagnostic survey method based on a standardized questionnaire. The study results show that the owners of Polish agritourism farms, when focusing on the material components of their offer, should also recognize the need to design memorable experiences for their clients.
Anna K Sieczko Anna J Parzonko Wioletta Bienkowska-Golasa
234408806
The Dimension of Experience Quality in Agritourism Industry: A Factor Analysis Assessment
This study aims to examine the experience of agritourism attractions and assess what dimensions are relevant to represent these variables. Literature studies show that limited attention to tourism experiences in the context of agritourism is not discussed in detail about the factors that can cause it. Driven by the gaps identified in the literature, this study attempts to explore the dimensions of the experience of agritourism and the attraction created by agritourism. The experience in agritourism is important, because the characteristics of agritourism are very unique, involving tourists in their activities, therefore it is necessary to study the factors of tourism experience so that this tourism sector remains competitive. A survey was conducted to collect data from six agritourism located in Bandung, Indonesia. The selfadministered questionnaire is handed over to visitors to the tourist, the questionnaire uses a 5 point Likert scale. From the questionnaires distributed, 413 were collected and further analysis carried out. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were carried out using SPSS to measure the suitability of dimensions, through the Rotated Component Matrix, each dimension was measured and what dimensions were relevant for measuring tourist experience variables. The results showed that the agritourist experience consists of five dimensions: uniqueness, learning, staff, escape, and peace of mind. The five dimensions are able to explain the variable experience in agritourism. This study broadens understanding of the experiential quality dimensions of theoretical models and is useful for agritourism practitioners in developing strategies to create and maintain high quality experiences.
David L Dean Dwi Suhartanto Brendan T Chen Arie Gunawan Lusianus Kusdibyo
225888049
Economics of agritourism development: An Iranian experience
Agritourism is known as a means of identification and realization of various on farm and off farm attractions existing in rural areas. This study aims at exploring the main determinants of agritourism development in Iran. Data were obtained via field survey and interview with 115 sample farmers from areas currently presenting agritourism services. By using a multinomial logit model, the impacts of theoretically expected variables were estimated. Findings/Originality Education is the main driver of agritourism development. The programs aiming at increasing the knowledge of farmers regarding different advantages of agritourism should be paid special attention by the government. The result also indicates direct effect of diversified crops and services on probability to get involved in agritourism business. Provision of more crops and services on the farm generates more attraction for tourists and can lead to development of agritourism. In addition, farm size revealed same association, while the age of farmers has an adverse effect on provision of agritourism.
Mohammad Askarpour Amir Mohammadinejad Reza Moghaddasi
198631042
PENGARUH AGRITOURISM EXPERIENCE TERHADAP BEHAVIORAL INTENTION WISATAWAN JENDELA ALAM
Jendela alam merupakan suatu daya tarik wisata berbasis agrowisata edukasi yang menawarkan pengalaman agrowisata kepada wisatawan. Namun, behavioral intention wisatawan Jendela Alam masih berada pada kategori sangat rendah. Hal tersebut mempengaruhi jumlah wisatawan Jendela Alam yang tidak memenuhi target dan mengalami penurunan pada tahun 2016. Karena itu, Jendela Alam harus menerapkan strategi guna mengatasi permasalahan tersebut. Dengan demikian, peneliti memilih agritourism experience sebagai salah satu solusi guna meningkatkan behavioral intention. Penelitian ini menggunakan variabel independen (X) yaitu agritourism experience yang terdiri dari learners experience, naturalist experience, leisurely experience, purchasing/marketing experience dan entertaiment/partying experience. Variabel dependen (Y) yaitu behavioral intention wisatawan Jendela Alam. Jenis penelitian menggunakan deskriptif dan verifikatif dengan metode explanatory survey dan pendekatan cross sectional. Sampel penelitian sebanyak 100 responden wisatawan Jendela Alam dengan teknik sampling menggunakan purposive sampling. Teknik analisis data menggunakan regresi berganda. Pelaksanaan agritourism experience di Jendela Alam berada pada kategori tinggi, dimensi leisurely experience mendapatkan penilaian tertinggi dan penilaian terendah yaitu entertaiment/partying experience. Kemudian tanggapan mengenai behavioral intention di Jendela Alam berada pada kategori sangat rendah, dimensi word of mouth mendapatkan penilaian tertinggi dan dimensi price premium mendapatkan penilaian paling rendah. Hasil penelitian menunjukkan adanya pengaruh antara agritourism experience dan behavioral intention. Jendela alam is an educational agritourism destination that offering agritourism experience to the tourist. But, tourist's behavioral intention in Jendela Alam is in very low category. It's affects the number of Jendela Alam tourist's visitation, which isn't fulfill the target and decreased in 2016. Therefore, Jendela Alam has to implement the strategy to solve this problem. According to the problem, the researcher choosed agritourism experience as one of the solution that can be implemented to improve tourist's behavioral intention. This study used the independent variable (X) agritourism experience consisting of learners experience, naturalist experience, leisurely experience, purchasing/marketing experience and entertaiment/partying experience. Dependent variable (Y) is tourist's behavioral intention in Jendela Alam. The type of research used are descriptive and verificative with explanatory survey method and cross sectional approach. The sample in this study are 100 respondents Jendela Alam visitors, the sampling technique used purposive sampling. The data analysis technique used multiple regression. The Implementation of agritourism experience in Jendela Alam is in the high category, the dimension of leisurely experience get the highest ratings and the lowest ratings is entertaiment/partying experience. Then the feedback regarding tourist's behavioral intention in Jendela Alam is located in the very low category, the dimension of the word of mouth get the highest ratings and the dimension of price premium get the lowest ratings. The results showed there is an influence between agritourism experience and tourist's behavioral intention.
Putri Ayu
14787279
Exploring Agritourism Experience and Perceptions of Pork Production
The interest of consumers in farming activities is evident and agricultural producers have responded to this increasing interest in a number of ways, including inviting visitors to farm operations through tourism or farm visits. Livestock industries, in particular, are interacting with the public in numerous ways, including via marketing channels for their products, interacting with community leaders and community members in regard to location siting and regulations, and inviting people onto their operations via agritourism. An improved understanding of who visits agricultural locations (particularly livestock operations) and consumers' perceptions about livestock agriculture is needed in order to begin to understand the possible relationships between on farm experiences and consumers' perceptions. Thus, it is important to gain a deeper understanding in consumers' interests, including their levels of concern for production process attributes, such as animal welfare, relative to product attributes like price and taste. This analysis investigates the demographics of consumers who have (and have not) visited various agritourism operations, studies differences in preferences for (or perceptions of) animal welfare relative to other pork attributes between consumers who have or have not visited a livestock operation, as well as amongst consumers with varying levels of involvement in household food production. Indeed the relationships explored are between having visited a livestock operation and the perceptions. This study found that 69% of participants had visited a livestock operation (pig farm, dairy farm, and/or horse farm) at some point. The majority of respondents agreed that agriculture was an important industry, yet, those who had visited livestock operations were more likely to note concerns about the impact of livestock operations on water quality in their county.
Anne-Marie Cummins Nicole J Olynk Widmar Candace C Croney Joan R Fulton
73698700
A summary assessment of the Agritourism Experience in Poland
espanolEse articulo presenta la escala y los tipos de agroturismo experimentados en Polonia, donde, tanto al nivel ocupacional como social, ha sido considerado como una nueva forma de atividad economica por la poblacion rural. En primer lugar, el autor explica los origenes del agroturismo en Polonia, que son diferentes a los de los paises de Europa Occidental, y muestra sus particularidades en la terminologia. A continuacion, se muestran los principales logros y problemas del desarrollo del agroturismo en Polonia, tanto en la practica como en la teoria. El autor afirma que, globalmente, la experiencia es positiva y que se pueden diferenciar dos procesos de desarrollo: exogeno y endogeno. El endogeno plantea un desafio para el agroturismo polaco en la busqueda de una nueva identidad. EnglishThis paper presents the nature, scale and types of agritourism as experienced in Poland where both in terms of occupation and social phenomenon it has been accepted as a new economic activity by the rural population. First, the author explains the origins of agritourism in Poland, which are different to the countries of Western Europe, revealing particularities in terminology. Next, the major achievements and issues regarding the development of agritourismm in Poland are presented, both in practice and theory. The author states that overall on balance the experience is positive and that two development processes can be differentiated: exogenous and endogenous. The endogenous one poses a challenge for Polish agritourism in search of a new identity.
Jolanta Wojciechowska