Consumer culture germany
169635053
Consumer culture in Purchase context: Studies in Germany and Iran
This book presents a newly developed scale measuring Consumer Culture in Purchase Consumption context. Following cross cultural methodology in Germany and Iran, researcher analyzes the plausible effects of seven cultural dimensions on main behaviors of consumer: Anticipated regret, Variety seeking and Quality consciousness. Contextual elements were included in the model to declare the differences in behaviors of consumers within the two countries of Germany and Iran.
Atieh Bathaee
144640407
Consumer culture at individual level: Proposing a two stepped model, comparing Iran and Germany
The importance of culture in different aspects of consumer behavior is undeniable. Studies provide solutions dealing with cultural differences in consumers' interpretations and trying to structure their mind sets. The common weakness of most such studies is they trust old scales developed to investigate organizational behaviors as a basis for analyzing individual consumers, ignoring nonconformity in both context and level. The replication of such rankings in marketing could easily fail; new applications are needed which consider level, purpose, context, and the spirit of the time. The present study aims to validate a new scale and explain the roles that cultural values play in consumer purchase behavior by using this item battery. The developed scale originates from the core elements of Hofstede's proposed dimensions (in the latest version from 2008) a multi dimensional instrument is suggested containing two newly introduced concepts (restraint and long term orientation) validated by eastern and western minds. Samples with incomparable profiles and cultural backgrounds, from Germany and Iran, are selected to validate the scale. The results confirm an undeniable role of nationality, as well as of demographics, in consumer culture; the scale was a success and may be further applied. The paper begins with a focus on consumer culture, presenting a review of the individual level approach toward culture; based on this view following a context specific approach the focus changes from the individual in general to the individual as a consumer. Within the purchase context, the roles played by culture in consumer decisions and behaviors are elaborated. Further, the study provides a summary of theoretical and empirical details on the dimensions of consumer culture, including measurement methods. The scale development and research implementation are summarized and the latter parts of the paper are dedicated to the results of statistical analyses and conclusions; finally, managerial implications and future directions are discussed.
Atieh Bathaee
149853240
Consumer Culture and Purchase Behaviors: Analyses of Anticipated regret, Variety seeking and Quality consciousness In Germany and Iran
Athieh Bathaee
238033629
The Effect of Culture on Sustainable Consumer Behavior in Spain and Germany A Suggestion for a Culturally Sensitive Communication Management
Conference Proceedings Trends in Business Communication 2020
Peter Dietrich Simona Kronas
32792795
Global Consumer Culture: Consumers' Global Brand Attitude in Brazil and Germany
James B Kelley
144989608
Character Dolls: Consumer Culture and Debates over Femininity in Late Imperial Germany (1900 1918)
Bryan Ganaway
151699658
Bourgeois Lifestyle, Jewishness, and Consumer Culture in Weimar Germany
Gideon Reuveni
160252325
Middle class lifestyle, Jewishness, and consumer culture in Weimar Germany
Gideon Reuveni
143922314
Fashioning Socialism: Clothing, Politics and Consumer Culture in East Germany
By reading, you can know the knowledge and things more, not only about what you get from people to people. Book will be more trusted. As this fashioning socialism clothing politics and consumer culture in east germany, it will really give you the good idea to be successful. It is not only for you to be success in certain life you can be successful in everything. The success can be started by knowing the basic knowledge and do actions.
Owen Hatherley
144463118
An All Consuming History? Recent Works on Consumer Culture in Modern Germany
In a 2001 essay, the introduction to a special journal issue on consumption in twentieth century Germany, historians Alon Confino and Rudy Koshar noted the relative lack of scholarship on consumption and consumerism in European, especially German, historiography, as compared to the explosion of interest in the topic among historians of the United States. For Confino and Koshar, this disjuncture appears all the more remarkable in view of the centrality of consumption and consumer goods to the political and ideological struggles of the German twentieth century and indeed the potential power of consumption, as a historiographic subject, for linking daily life and individual experience to the sweeping trajectories of the century's history. It turns out that Koshar and Confino did not have to wait very long for this gap to be filled; in the several years since that journal issue appeared, works on consumption in modern Germany have been coming out at a furious pace. In addition to several broad surveys of and edited collections on consumer society in the modern period, over the last few years there has been a wave of specialized studies of consumption and consumer goods in Nazi Germany, in the Federal Republic, and notably in the GDR. The problem of consumption has also been a key concern in recent works on Wilhelmine and Weimar cultural history, although historical studies of the period's consumer culture or the institutions and mechanisms for its dissemination remain fairly rare.
Central European History
Paul M Lerner