Strategicke marketingove  planovanie
112895311
Analyza potreb a navrh marketingove strategie obce
Marketingova strategia je dolezitou otazkou nielen pre podnikatelske subjekty, ale stale viac sa dostava do popredia zaujmu neziskovych organizacii. Cielom diplomovej prace je navrhnut a spracovat projekt marketingovej strategie obce Ladce. Diplomova praca sa sklada z dvoch casti. V prvej teoretickej casti som na zaklade literarnych poznatkov objasnila specifika marketingu miest a obci s dorazom na strategicke a marketingove planovanie. Druha, prakticka cast obsahuje analyticku a projektovu cast. Analyticka cast je venovana sucasnemu stavu a nedostatkom obce. Zhrnutie je prevedene v analyze vonkajsieho, vnutorneho prostredia a SWOT analyze, ktora uzatvara analyticku cast. Na zaklade poznatkov z analytickej casti je navrhnuty projekt marketingovej strategie obce, ktorej hlavnu cast tvori projekt zriadenia neziskovej verejnoprospesnej organizacie.
Alena Cernotova
148440608
Strategicke marketingove rizeni firmy
Diplomova prace se zabyva strategickym marketingovym rizenim firmy, ktere je nezbytne pro udrzeni trzniho podilu a dlouhodoby rust. Vypracovane analyzy, jak marketingove, tak analyzy managementu davaji realny pohled na soucasnou situaci. Na zaklade situacni analyzy je predlozena marketingova strategie navazujici na cile firmy a jsou navrzeny zmeny.
Jana Bartakova
168823798
Marketingove planovanie v komercnej banke
This bachelor work solves function, importance and application of marketing planning in a commercial bank. This intention is positively linked with support of bank products sale and controlled by bank business plan as active and pragmatic using of marketing plans in commercial banks in Slovakia is at varied grades. In this bachelor work I try to standardize methodology, implementation and using of marketing planning for those banks, which are not quite familiar with it. In this work I used theoretical knowledge, marketing planning experience in the best banks and I also tried to formulate suggestions for other banks.
Zuzana Tamasova
201374874
Analyza kulturneho prostredia a strategicke planovanie rozvoja kultury v meste Zvolen
Diplomova praca ,Analyza kulturneho prostredia a strategicke planovanie rozvoja kultury v meste Zvolen" ponuka strucny prehlad uzemia mesta z hladiska vnutornej analyzy a analyzy vonkajsieho prostredia. Nasledne sa zameriava na oblast kultury, a to za prve prostrednictvom analyzy kulturneho prostredia, kde skuma najvyznamnejsie kulturne institucie, zaujmove skupiny a kazdorocne kulturne podujatia. Za druhe, charakterizuje ekonomiku mesta v obdobi 2009 2014 a financovanie kultury mesta v obdobiach 2007 2013 a 2014 2016. V zavere vyustuje do SWOT analyzy oblasti kultury, navrhu strategickych cielov rozvoja kultury mesta a odhadu jej buduceho vyvoja. Cielom prace je poskytnut zhodnotenie sucasneho stavu oblasti kultury mesta Zvolen a charakterizovat buduce postavenie kultury v ramci strategickeho planovania.
Michaela Krchova
200556732
Strategicke marketingove rizeni se zamerenim na prodej
Marketa Skoparova
185486109
Strategicke marketingove rizeni maloobchodnich firem
Alena Klapalova
169791045
Strategicke marketingove planovani jako subsystem strategickeho managementu chemickych podniku v turbulentnim trznim prostredi
Hana Lostakova
168418495
Strategicke planovanie v efektivnom rozvoji financnej spolocnosti
The aim of my diploma work is to characterize the place of strategic planning in selected sections of company management by increasing its effectiveness and competitiveness. The author's ambition is to provide brief theoretical introduction into the setting of strategic aims and strategic planning, further to process the importance of the strategic planning for the effective development of the financial company company pursuing business in the insurance market of the Slovak Republic, and that in the selected sections of this company management, and as well to state propositions for improvement of the strategic planning in the selected sections of this company management. This diploma work is divided into four chapters, from which the first and the second one (The Introduction into the Theory of Strategic Planning and The Strategic Planning as the Part of Decision Making) describes the planning, strategy, strategic management and strategic thinking as the basic terms, further describes the different prediction methods and the strategic planning as the part of decision taking. The third chapter (The Experience with the Application of Strategic Planning in Practice in the Selected Sections of Management) specifically deals with the application of the strategic planning in the respective sections of management in the business department of the insurance company KOOPERATIVA poistovna, a.s. Vienna Insurance Group. The fourth and the last chapter (Propositions for Improvement of the Strategic Planning in the Selected Company) deals with, on the basis of analysis of the strategic planning, the leading of team of external intermediaries of insurance and the system of remuneration of the insurance counselors and the external intermediaries.
Klara Poliakova
166773194
STRATEGIC PLANNING IN COMPANIES AT SLOVAKIA (Strategicke planovanie v podnikoch na Slovensku)
Stefan Slavik
114325145
Strategicke planovani v marketingove komunikaci
Kazdy clovek je dnes vystaven spouste komunikacnich sdeleni. Firmam tato situace znesnadnuje praci, protoze musi hledat nove cesty efektivniho kontaktu se zakaznikem nez stavajici presycene komunikacni kanaly. Tato diplomova prace je o tom, jak vznika uspesna komunikacni strategie, proc je strategicke planovani pro firmu tak dulezite, a jak zapada do celkove hierarchie firemnich procesu. Zaroven obsahuje podrobnejsi analyzu koncepce integrovanych marketingovych komunikaci (IMC) jako jednoho ze zpusobu ucinne komunikace nejen s koncovym zakaznikem, ale se zamestnanci, partnery i okolim firmy. Teoreticke zavery doplnuji nazory prednich expertu z clenskych agentur AKA (Asociace komunikacnich agentur) na vyvoj komunikacniho planovani v ceskych podminkach, na vyuzitelnost integrovanych marketingovych komunikaci v praxi i na trendy marketingove komunikace v podminkach dnesni ekonomicke situace.
Ondrej Kratky