sustainability concext csr
158515180
How CSR reputation, sustainability signals, and country of origin sustainability reputation contribute to corporate brand performance: An exploratory study
Abstract Can CSR and sustainability signals increase corporate brand performance and brand equity? What makes these signals more effective? Although research largely evaluates these questions, this research, using secondary data on 135 different brands across industries and countries, explores foreign and domestic performance, and compares sustainability and CSR signals, providing new perspectives. Further, we uniquely contribute to the dialogue that country origin influences signal effectiveness, using the corporate brand's country of origin sustainability reputation (COSR) Using bivariate analysis and OLS regression to discover these relationships, the exploratory findings provide theoretical and practical implications. For domestic (vs. international) performance, sustainability (vs. both) signals are important, especially for corporate brands from mid ranked CORS. Interestingly, consumer misbeliefs in sustainability affect domestic performance and brand equity. For equity, consumer perceptions, CSR signals, and sustainability signals contribute to brand equity, and can be more effective for corporate brands from low or mid ranked COSR.
Kirsten Cowan Francisco Guzman
214439563
Relation of environment sustainability to CSR and green innovation: A case of Pakistani manufacturing industry
Abstract Although extensive studies have focused on the impact of different corporate social responsibility (CSR) activities on environmental sustainability, few studies investigated the effects of CSR activities on environmentally sustainable development and green innovation. Yet, as a determinant of environmental strategies, green innovation haven't received much attention. Therefore, this study explored how different CSR dimensions impacts on environmentally sustainable development and further on green innovation. Data were collected from 282 respondents belonging to the manufacturing industries of Pakistan from January 2019 to April 2019; and analyzed by adopting methods of partial least squares structural equation modeling (PLS SEM) and grey relational analysis. As per study results, all dimensions of CSR were found positively significant towards environmentally sustainable development. Further, the environmentally sustainable development positively enhances green innovation. This research employed an innovative attempt to evaluate the ranking of these constructs by using grey relational analysis whereby it was found that CSR to environment had a stronger effect, whereas CSR to consumer had a weaker impact on environmentally sustainable development. The research findings suggest that CSR activities should be embedded in the organizational environmental strategies for green innovation, as all CSR dimensions had positive relations with environmentally sustainable development.
Mohsin Shahzad Ying Qu S Javed Abaid Ullah Zafar Saif ur Rehman
158162873
When Is There a Sustainability Case for CSR? Pathways to Environmental and Social Performance Improvements
Little is known about when corporate social responsibility (CSR) leads to a sustainability case (i.e. to improvements in environmental and social performance) Building on various forms of decoupling, we develop a theoretical framework for examining pathways from institutional pressures through CSR management to sustainability performance. To empirically identify such pathways, we apply fuzzy set qualitative comparative analysis (fsQCA) to an extensive dataset from 19 large companies. We discover that different pathways are associated with environmental and social performance (non)improvements, and that pathways to success and failure are for the most part not symmetrical. We identify two pathways to improved environmental performance: an exogenous and an endogenous one. We find two pathways to improved social performance that both involve integrating social responsibility into the core business. Pathways to nonimprovements are multiple, suggesting that failure can occur in a number of ways, while there are only a few pathways to sustainability performance improvements.
Minna Halme Jukka Rintamaki Jette Steen Knudsen Leena Lankoski Mikael Kuisma
213956914
CSR 'sustainability' practices and firm performance in an emerging economy
Abstract In this paper we seek to understand the impact of corporate social responsibility (CSR) environmental and supplier sustainability practices on firm performance within the manufacturing industry in India. We also investigate the moderating effect of an important internal factor plant capability that is likely to affect sustainability practices of a firm. Employing the Global Manufacturing Research Group's survey instrument, data was collected from manufacturing companies in India and then a structural equation modelling (SEM) was performed to arrive at the findings. A rigorous reliability and validity of the scales was ensured. The firms' size, industry type and export percentage were taken as control variables for the study and the performance of the firms was assessed based on financial and marketing measures. The study determined that environmental sustainability had a direct impact on firm performance, whereas the impact of supplier sustainability on firm performance was found to be positively moderated by plant capability. The justification for the findings is based on the institutional context and pragmatic concerns linked to market logics that shape the strategic choices made by the companies. Thus, the paper ends by proposing that dominant CSR theories in developed western countries, such as political corporate social responsibility (PCSR) and corporate political activity (CPA) may not be best suited as theoretical lenses to understand CSR actions in an emerging economy. Alternatives to these can be provided by institutional and strategic perspectives to CSR, which may offer deeper insights in an emerging economy context.
Deepak Sardana Narain Gupta Vikas Kumar Mile Terziovski
202349865
Adoption of CSR and Sustainability Reporting Standards: Economic Analysis and Review
This study provides an economic analysis of the determinants and consequences of corporate social responsibility (CSR) and sustainability reporting. To frame our analysis, we consider a widespread mandatory adoption of CSR reporting standards in the United States. The study focuses on the economic effects of standards for disclosure and reporting, not on the effects of CSR activities and policies themselves. It draws on an extensive review of the relevant academic (CSR and non CSR) literatures in accounting, economics, finance, and management. Based on a discussion of the fundamental economic forces at play and the key features and determinants of (voluntary) CSR reporting, we derive and evaluate possible economic consequences, including capital market effects for select stakeholders as well as potential firm responses and real effects in firm behavior. We also highlight issues related to the implementation and enforcement of CSR reporting standards. Our analysis yields a number of insights that are relevant to the current debate on CSR and sustainability reporting and provides scholars with avenues for future research.
Hans B Christensen Luzi Hail Christian Leuz
169265967
Do Investors Actually Value Sustainability Indices? Replication, Development, and New Evidence on CSR Visibility
Research Summary In this study, we replicate and expand Hawn et al.'s study (Strategic Management Journal, 2018, 39, 949 976) that used Dow Jones Sustainability World Index (DJSI) events to measure variations in firms' Corporate Social Responsibility (CSR) activism and examined their effect on a firm's stock price. We use DJSI events to capture variations in firms' CSR visibility, holding CSR activism constant by restricting our analyses to CSR equivalent firms. First, we find similar results on stock price (i.e. no impact) and on trading volumes. Second, because professional market participants pay more attention to CSR oriented firms and use visible cues such as DJSI events, we study and find that additions to DJSI lead to more analysts following a firm, and that continuations on the DJSI lead to an increase in equity being held by long term investors. Managerial Summary We replicate and complement a recent study that showed that the events of a firm's addition, continuation, or deletion in a major sustainability index (DJSI) had little impact on stock market reactions (Hawn et al. Strategic Management Journal, 2018, 39, 949 976) We redefine the comparison set that was previously used and compare across observationally equivalent firms in terms of CSR orientation in order to isolate the visibility effect of DJSI events. We find that these events do not significantly impact stock price and trading volumes. However, we expand the analysis and find that sustainability events attract more attention from financial analysts and lead to an increase in the percentage of shares held by long term investors indicative of a trend that professional investors pay more attention to CSR visible firms over time.
Strategic Management Journal
Rodolphe Durand Luc Paugam Herve Stolowy
169165641
How to achieve sustainability? Employee's point of view on company's culture and CSR practice
The people are the company. This study aims to examine the structure of relationships between company culture, performance, corporate social responsibility (CSR) and reputation, as seen from the employee's perspective, to determine which company culture factors most influence CSR practice and, as a result, sustain a company's development and improve its performance. To accomplish this goal, we conducted a survey among employees of Polish construction companies regarding CSR practices in their organizations. We applied a structural equation model based on 539 individual cases. For a better understanding of the employee's perception of CSR practice, the model included control variables such as company size and position in the company. Our findings suggest that company reputation is a strong mediator of the CSR practice and company performance relationship, and the cultural dimension of long term orientation has the greatest influence on CSR practice. The study advances the knowledge on the subject using a microlevel approach to stakeholders' engagement in CSR by exploring the personalized employee centric view of organizational culture, CSR practice, and company reputation to sustain a company's development and improve its performance.
Wioleta Kucharska Rafal Kowalczyk
232321339
Directing CSR and Corporate Sustainability Towards the Most Pressing Issues
Several pressing issues of the world today are strongly related to the failures of sustainability as well as corporate and individual responsibility Obviously, we need a wide range of toolset to tackle those problems, including regulatory and voluntary measures, according to the nature and severity of the issue. The awareness of the necessity to incorporate sustainability and responsibility into the decision making also at the micro level became common. We can witness how specific companies committed themselves to manage their CSR activities at a strategic level and how they mobilise their core business expertise to tackle social and environmental problems through their operation, volunteering, in kind assistance, financial assistance, and further CSR tools. However, we can also witness several other companies obviously missing the point which areas and problems they really need to focus on when it comes to responsible business practices. In 2015, the United Nations set up 17 Sustainable Development Goals (UN SDGs which provide an applicable framework for companies to find the right direction how they can contribute best to solve the most pressing sustainability issues. By 2030, several companies committed themselves to end poverty, manage inequalities, handle the problem of climate change, etc. thus creating a better future for the earth and humanity. This chapter highlights perspectives and approaches of CSR and provide case studies upon how economic social, and ecological problems are addressed by the corporate world. Those examples can serve either as role models or as lessons for companies to direct their interests to solving the most pressing issues and to properly develop their own CSR strategies.
Global Challenges to CSR and Sustainable Development
Katalin Asvanyi Agnes Zsoka
232293236
Are CSR and Sustainability a 'First World Problem' Western and Eastern European Perspectives
CSR and sustainability are evolving concepts that need to be understood over time and in the context of events and conditions. They are fuzzily defined, they overlap and they are often (mis)understood synonymously. One of the authors understands them hierarchically, with sustainability as a subcategory of CSR. The other understands them as complementary, with CSR providing a narrow organisational perspective, and sustainability providing a broader systemic planetary perspective. In framing CSR and sustainability as First World problems, we recognise that we limit the perspective and stay within established boundaries of business models and corporate sustainability. At the same time, we propose to reframe the problem toward next generation solutions which no longer regard commercial success as the first priority. With regard to our initial research findings from interviews in Germany, the UK, Bulgaria and Romania, we conclude that the First World perspective is inadequate to describe the problem and possible solutions. Instead, we propose that sustainability communication become a strategic tool to reframe the question and thus open up new paths for innovative solutions.
The Sustainability Communication Reader
Ana Adi Thomas Stoeckle
199128455
Reverse supply chain systems optimization with dual channel and demand disruptions: Sustainability, CSR investment and pricing coordination
Abstract In the information age, demand disruptions are challenging for supply chain (SC) systems. This study explores a reverse supply chain (RSC) system dealing with demand disruptions in its online channel. The disruptions hurt the company's revenue since a fraction of the online channel demand will be lost. It is also important to determine the level of investment in sustainability to meet both the cap and trade rule imposed by the government on the company and the customers' expectations about the sustainability level of products. In the reverse channel, the company collects the used products through a collector whose efforts increase the collection volume. Since the earnings of the reverse channel highly depend on the collection volume, finding an effective strategy to entice the collector to collect a desirable number of used products is critically important for the company. In order to find a proper strategy for resolving these challenges, we analytically develop an RSC model and derive the optimal pricing, sustainability level, and corporate social responsibility (CSR) decisions under demand disruptions for both the decentralized and centralized RSCs. We then propose a combination scheme by using the combined two part tariff (CTPT) contract. We find that the proposed coordination scheme is efficient because it not only improves the profits of the RSC and its members but also enhances the environment. Moreover, the CTPT contract can properly allocate the SC surplus among the RSC members based on their bargaining powers.
Inf. Sci.
Seyyed-Mahdi Hosseini-Motlagh Mina Nouri-Harzvili Tsan-Ming Choi Samira Ebrahimi