Website managers: tourism establishments
134007885
The Economic Impact of a Tourism Attraction Limbe Wildlife Centre
The objective of this study is to determine the economic impact of a tourism attraction on the hospitality sector a case of Limbe wildlife centre. According to the World Travel and Tourism Council report, Cameroon has continue to witness an increase in the travel and tourism direct contribution to the country`s gross domestic product from 0.477 US$ billion in 2006 to 0.499 US$ billion in 2011. Also visitor`s export have witness an increase from 0.232 US$ billion in 2006 to 0.290 US$ billion in 2011. Primary and secondary data were collected for this research work. Primary data from interviews this researcher conducted with managers of five hotel establishments and questionnaires administered to some of the employees of the five hotel establishments in Limbe. While secondary data was obtained from the annual report of the centre found on their website. The analysis of the data obtained shows that the presence of the tourism attraction the Limbe wildlife centre in this locality has been of great importance as it is seen to stimulate the employment of many locals (Cameroonians) not only in the attraction sites but also in other hospitality businesses.
Evaristus Nyong Abam
203634520
Identifying the key success factors for marketing tourism establishments a case study of four regions in Lesotho
The marketing of tourism establishments is becoming increasingly important worldwide as the tourism industry continues to grow. The competitive nature of the tourism industry stresses the need for more effective marketing and a clear understanding of the key success factors (KSFs) for marketing. Therefore this study was carried out to identify the KSFs for marketing a tourism establishment in Lesotho. KSFs for marketing are defined as the capabilities that a tourism establishment needs in a sub market to differentiate itself attractively from its rivals. This study provides tourism marketers and managers of tourism establishments with insights that will assist them to determine and implement the KSFs for marketing their establishments. A quantitative approach was employed by means of a selfadministered questionnaire. The results revealed that the following KSFs are regarded as important for marketing tourism establishments in Lesotho: conduct thorough marketing planning, enhance the attractiveness of the tourism establishment, effectively advertise the establishment, ensure the accessibility of the tourism establishment, perform strategic marketing management to improve tourist satisfaction, conduct marketing research, manage service quality, effectively communicate with staff and tourists, promote the tourism establishment through different marketing mediums and achieve tourist loyalty. The findings of this study are of critical importance to effectively and successfully market tourism establishments in Lesotho and offer value for other SADC nations' tourism marketing initiatives. The study also contributes to the knowledge of tourism marketing and provides practical suggestions on the implementation of the KSFs for marketing a tourism establishment. The implications of the study are discussed as well as the limitations and suggestions for future research.
N E Nqosa
169724781
Sustainable Tourism Implementation for Small Accommodation Establishments in South Africa
While the tourism industry as an ideal industry to fast track poverty alleviation in South Africa, the uptake of sustainable tourism practices amongst many players, including small accommodation establishments (SAEs) remains a challenge. The lack of awareness of the benefits and value that sustainable tourism practices may bring, is amplified by the absence of appropriate policies, low collaboration levels, a shortage of capacity to implement sustainable tourism practices and a perceived weak business case for sustainable tourism implementation amongst SAE owners and managers. This paper presents a proposed framework that may be used to support the implementation of sustainable tourism practices amongst SAEs. The framework is a flexible, adaptable and scalable tool that assists in communicating a specific approach that could be utilised by role players including SAE owners, public sector entities, private sector business, industry professionals and community members. The essence of the framework is to support the implementation of sustainable tourism practises amongst SAEs, thus enhancing the overall sustainability of the tourism sector while simultaneously addressing the sustainability of the destination.
Nicole J Glen Kevin F Mearns
199349589
Evaluating the Strategic Performance in Tourism and Hospitality Establishments in Egypt "Applied on Alexandria City"
13 Evaluating the Strategic Performance in Tourism and Hospitality Establishments in Egypt "Applied on Alexandria City" Mohamed Abd El Fattah Zohry Ahmed Adel Hammad Faculty of Tourism and Hotels, Mansoura University Abstract Strategic performance evaluation has become an important way for ensuring the proper function of work in different establishments and organisations. It plays an important role in assessing the financial, operational and competitive performances of the establishment's work environment. Because of the importance of the tourism sector in Egypt and the vital role it plays in the Egyptian economy and the entire development process, this study aims at identifying the extent of evaluating the strategic performance in tourism and hospitality establishments in Egypt. The study depended on primary data through addressing (11) questionnaire forms to managers of four and five star hotels in Alexandria, as well as (42) questionnaire forms to managers of travel agencies "category A' in Alexandria; distributed from October to December, 2018 in order to evaluate the strategic performance and identify how it is implemented in these important establishments. The study also depended on secondary data represented in Arabic and English books, periodicals, theses, dissertations and reports that are related to the subject of study. The findings of the study have revealed that there is no optimum implementation of the strategic performance evaluation in tourism and hospitality establishments in Egypt. The study recommends establishing an administrative department for delivering reports to the general manager regarding strategic planning, monitoring and evaluation as well as adopting regular internal and external evaluations for ensuring the level of strategic performance.
International Journal of Heritage, Tourism and Hospitality
Mohamed Zohry Ahmed W A Hammad
154504310
The influence of entrepreneurial talent and website type on business performance by rural tourism establishments in Spain
Entrepreneurs provide the engine of development, especially in economically unstable times. In Spain, rural tourism is undergoing a boom, and the Internet plays a vital role for tourism. This study therefore considers: (i) the importance of entrepreneurial talent for implementing a website; (ii) the relations among entrepreneurial talent, website characteristics and business performance; and (iii) the moderating effect of entrepreneurial experience. Using a sample of 150 rural tourism establishments in Spain, this study reveals how website content affects performance and how experience moderates the relationships between entrepreneurial talent and performance, and between entrepreneurial talent and website design. Copyright (c) 2010 John Wiley Sons, Ltd.
Jannine Nieto Rosa M Hernandez-Maestro Pablo Munoz-Gallego
216206406
Website management applied to the tourism industry: vueling airlines case study
This research was carried out to analyze the role of web management in the tourism sector. For this purpose, the main contributions of the literature to the study of the digital economy and its application to the tourism sector were analyzed, identifying which variables determine web management in the airline industry. Once the web management model that could be implemented in the airline industry was established, the research was performed using a qualitative study through digital content analysis for a Spanish air operator, Vueling Airlines. The results obtained show the applicability of web strategies to a tourism business model based on the Internet, considering the determinant variables: (1) website purpose, (2) website structure, (3) website design, (4) website architecture, and (5) website content management. It is considered, with all this, that the present study can help managers to face the specific challenges of web administration in the airline industry.
Javier Casanoves-Boix
210848862
Comparative Analysis of DMO Website Features: A Case Study of Three Asian Tourism Destinations
In the digital era, more and more people tend to look for travel related information on the Internet. Hence, destination marketing organization (DMO) websites can play a decisive role in affecting people's destination choices. Based on the study of Pai, Xia, and Wang, Macao's DMO website received the lowest score in the effectiveness when compared to the other four tourism destinations: Japan, Korea, Hong Kong, and Thailand. This paper aimed to carry out a comparative analysis on the functionality among three DMO websites in Asia. Each website was examined in great detail, and the features were categorized according to a well established conceptual framework pioneered by Li and Wang. Consequently, the results of this study gave useful information and new insights to destination marketing managers in terms of gap analysis and the development of new features for their websites. The results of this research could be used as benchmarking purposes in regards to website functionality. In addition, DMO websites in western countries, such as Canada, were also examined for a better understanding of the comprehensiveness of the available website functionality aimed for prospective visitors. Business and managerial implications were also discussed.
Journal of Business Administration Research
Harry Hou In Chek Simon Lei
209064942
Facing new challenges in rural tourism: signaling quality via website
Conscious of the importance of the tourist sector in Spain and the appeal of rural tourism in Andalusia, this paper aimed to analyse the quality indicators that rural Andalusian hotels show on their official websites (quality certifications, logos of excellence and online reviews) as well as the possible variables that may influence the sort of indicators published. The results reflected that only 38% of the analysed hotels presented some sort of quality indicator. In this regard, 23.68% of the establishments provided information related to their online reputation, 20.3% displayed some form of logos of excellence and only 7.5% chose to indicate that they had quality certifications. The hypothesis test indicated a significant correlation between the exhibition of logos of excellence and the high star hotels. Enhancing rural hotels' websites, as a sales platform, could be the alternative to reduce the commissions of online travel agencies and could foster direct sales and subsequently improve business performance.
J. Inf. Technol. Tour.
Inmaculada Rabadan-Martin Francisco Aguado-Correa Nuria Padilla-Garrido
229368182
Destination Image of Antalya from the Perspectives of Tourists Staying in Hospitality Establishments with the Concept of Halal Tourism
The study's primary purpose is to reveal the destination image evaluations of Antalya by the tourists staying with the concept of halal tourism with the proposed model. In this context, the study was designed as survey based quantitative research and was carried out on 660 tourists selected by a simple random sampling method in 6 hotels in Antalya destination. As a result of the structural equation modelling analyses, it was determined that the cognitive images of the tourists staying in hotels with the concept of halal tourism affected tourist satisfaction positively. In contrast, their effective images did not significantly impact tourist satisfaction, and that their effective images affected intention to recommend positively while their cognitive images influenced it negatively. Besides, it was found that both cognitive and affective image dimensions did not significantly affect intention to revisit. Furthermore, the results of the analyses indicated that cognitive images of the tourists positively affected their affective images and that tourist satisfaction had a positive impact on their intention to recommend and intention to revisit. According to the research results, it was determined that the cognitive image is a key element for the tourists staying in the halal concept to evaluate Antalya's destination. In this regard, it is evident that public policymakers and hotel managers should formulate their policies and strategies, taking into account the results of the research, as well as implementing policies and practices aimed at increasing the affective evaluations of tourists, which are more important than the cognitive evaluations of tourists in Antalya destination. Finally, it is believed that the study will reveal important practical implications in the context of developing policies and strategies for the managers of the hotels with the concept of halal tourism and for local authorities in the destination where these hotels are located by determining the destination image evaluations of tourists and revealing the relationship between destination image, tourist satisfaction and behavioural intentions.
20281789
Website accessibility in the tourism industry: an analysis of official national tourism organization websites around the world
Abstract Purpose: To analyze the accessibility of official national tourism organization websites of countries around the world, in order to establish possible common patterns and rankings of those with exemplary practice through to those with the highest number of issues. The purpose for undertaking such an analysis is to provide a quasi indicator of inclusive organizational practice for online accessibility for both destination managers and their accessible tourism consumers domestic and overseas people with disability visiting the websites. Method: The official tourism websites of 210 countries included in the latest World Tourism Organization report were analyzed. A website accessibility evaluation tool (website accessible test) was used in the analysis, according to AA and AAA levels of conformance to Web Content Accessibility Guidelines 2.0 requirements. Results: Different patterns compliance to Web Content Accessibility Guidelines 2.0 were established for the clusters, which were rather similar for both AA and AAA conformance levels. The main issues in the least accessible websites were also identified, mainly focused on the following guidelines: navigable, compatible, adaptability, text alternatives and also referred to other assistive technologies. Conclusions: Once the main issues were established several alternatives are suggested to address them, such as implementing more prescriptive laws and regulations, complying with mandatory benchmark standards and/or having external agencies audit website designs. However, in addition to using benchmark standards, efforts to improve this situation should also be made by programmers, who should also rely on preexistent experiences and develop more dynamic knowledge. This knowledge may include text alternatives for any nontext content; creation of content that can be presented in different ways without losing information; provide ways to help users navigate, find content, determine where they are and navigate websites to maximize compatibility with assistive technologies and user agents. Implications for rehabilitation Access to information in this case, online information is an important factor in the process of rehabilitation for people with disability and those supporting them. Failure to apply homogeneous criteria for website accessibility around the world can hamper access to information by people with disabilities. Travel planning requires access to mainstream tourist distribution networks where online inclusive practice is a precursor to information searching. Documents for destination managers and programmers the main problems of accessibility to websites and examples of models or solutions to follow and not. Establish the main inclusive website design criteria on which to focus on improving the access of people with disabilities to websites (e.g. text alternatives, content presented in different ways, navigating and improving compatibility with assistive technologies etc.
Disability and rehabilitation
Trinidad Dominguez Vila Elisa Alen Gonzalez Simon Darcy