Trademark translation
229009456
Investigation and Research on Trademark Translation Based on Big Data
Lijin Zhao
195503028
An Analysis of Case Studies on English Chinese Trademark Translation Approach
With the continuous development of economic globalization, the number of imported goods in China is increasing, which makes the business links between China and foreign countries closer. Therefore, the translation of English trademark words is becoming more and more important. Many scholars have done this research with cross cultural communication theory, but this article mainly uses Newmark's communicative translation method to analyze several cases in commercial practice.
Dong Yue
56091258
The Study of Chinese English Trademark Translation
Trademark is a symbol of products and the core of commodity culture. Most of trademarks have specific national cultural connotation. If commodity be seen as a carrier of culture transmission, trademark translation must pay more attention to differences of customs under different culture background, in order to avoid negative associations and misunderstanding. Through the analysis of specific cultural differences, this paper expounds some principles that translators should follow in English Chinese trademark translation. And taking Chinese English trademark translation as a starting point in this paper, we discuss the specific performance of trademark translation and analyze the cultural differences in animals, plants, colors, numbers and other aspects between Chinese and English countries, so that summarize the methods of trademark translation.
Xuechuan He
199431367
On Localization Strategies of EC Trademark Translation
Trademark, as the identity of products, plays a very significant role in international trade. This thesis probes into problems and their roots in the process of E C trademark translation, and tries to put forward some practical solutions to these problems based on the localization strategy of Skopostheory, thus not only helping us Chinese better understand the English trademarks, but giving some clues to the C E trademark translation of Chinese enterprises in their going global strategy and their attempts to capture the markets of English speaking countries. Keywords E C Trademark Translation; Sino western Cultural Differences; Localization Strategy
Qian Li
231395560
Application of "Three Beauty" Principle in Trademark Words Translation
To win the foreign market, a proper translation of trademark words is the first and foremost matter to consider. According to aesthetic pursuit of customers, this paper analyzes the features and translation skills of trademark words based on the "Three Beauty" Principle proposed by Xu Yuanchong. Based on the analysis of examples, it can be seen that a good trademark word and trademark translation should reflect aesthetic features in sound, image or (and) form. And proper translation skills like transliteration, literal translation and literal transliteration can be applied to realize the beauties and bridge the gaps in different cultures.
Cui Min
196154173
On Localization Strategies of E C Trademark Translation
Qian Li
158645793
Research on the Trademark Translation from the Perspective of Culture
This study focuses on the trademark translation from intercultural perspective. By comparing cultural differences between China and western countries and analyzing a number of successful cases of translation of trademarks some suggested measures are put forward that the translation of trademarks should reflect the merits and the characters of commodities, and the connotation of goods ought to be revealed by various translation strategies. 1. The Definition and Functions of Trademarks 1.1 The Definition of Trademarks Trademark is defined as a kind of linguistic symbol that contains certain connotations and conveys the unique information and culture of commodities. In a dictionary, trademark refers to something (such as a word) that identifies a particular company's product and cannot be used by other companies without permission. Trademarks are made up of two concepts: (1) a device (as a word) pointing distinctly to the origin or ownership of merchandise to which it is applied and legally reserved to the exclusive use of the owner as maker or seller; (2) a distinguishing characteristic or feature closely associated with a person or thing. 1.2 The Functions of Trademarks Trademarks are designed to protect proprietary branding and other content from being used by competitors. Trademarks provide protection for words, phrases, symbols, or logos that are used (or are intended to be used) for business purposes. In practice, they secure the way businesses differentiate their products from other products and brands in the marketplace. To some extent, trademark is related to the share which a foreign company holds in the competitive market. For example, the famous brand Nike whose products take up thirty to forty percent in American market and fifty percent in Chinese market. Compared with Nike, another well known brand Adidas ranks behind with twenty percent in the marketplace. Excellent trademark translation helps to dominate the market and obtain great benefits. 2. Cultural Differences in Trademark 2.1 Vocabulary Difference Vocabulary conveys some relative cultural connotation besides its own concept meaning, and is influenced by different cultures. Trademark translation, as a linguistic art, has to be appropriately interpreted. In order to clarify the difference of vocabulary, the author provides some examples in the following table. International Conference on Sports, Arts, Education and Management Engineering (SAEME 2017) Copyright (c) 2017, the Authors. Published by Atlantis Press. This is an open access article under the CC BY NC license (http:/creativecommons.org/licenses/by nc/4.0/ Advances in Social Science, Education and Humanities Research, volume 105
Yuhong Wang
230616579
Application of "Three Beauty" Principle in Trademark Words Translation
Cui Min
219441569
Proposed Translation for Trademark Law (November 11, 2019)
Giovanni Pisacane Daniele Zibetti
54898612
Principles and Methods on Trademark Translation
It is obvious that trademark is closely connected with commodity, so it plays an important role in pushing the development of international market and creating wealth for the enterprise. This paper first introduces the framework of trademark translation, and then presents some problems in the process of trademark translation. In the end, from a practical angle it discusses the applicable methods of trademark translation. Meanwhile, the principles that translators should follow in trademark translation are put forward to help them to achieve the expected goal of the trademark translation.
Yan Yi-bo