impulse buying behaviour
199179023
Impulse Buying Behaviour from Islamic Perspective: A Conceptual Paper
There is a growing stream of research on impulse buying behaviour, which is most likely conducted from retail purchasing context and was revealed that there are varieties of factors contributing to this behaviour. Generally, previous studies on impulse buying had focused on the factor that stimulates and influence the consumer to practice impulsive buying, which result in the variety of factors in the scope of the situational factor and individual factor. However, there is scarce conceptual and theoretical knowledge in marketing studies discussing the impulse buying behaviour from religious perspective. Therefore, the purpose of this conceptual paper is to review the perspective of Islamic religious towards the concept of impulse buying behaviour. It is essential to explore impulse buying behaviour from a different angle of view as this behaviour is normally conducted by all the consumers in this world. Therefore, a wide discussion of impulse buying behaviour from an Islamic perspective obviously will make some Muslim consumers understand how Islam treats this impulsive buying behaviour. In addition, this study surely contributes some additional knowledge towards a body of knowledge.
Siti Hajar Salwa Ahmad Musadik Ilhaamie Abdul Ghani Azmi
212956815
Factors Affecting Consumers' Impulse Buying Behaviour inSocial Commerce
Nowadays, business model is dynamic and always evolving. All the business is going to develop online (e commerce) and advertise their products through social media such as Facebook, Instagram, Twitter and YouTube. Since Taiwan is one of the country that using social commerce the most, it is important to know what causes impulse buying behaviour on social commerce. Although there are a lot of studies that is about impulse buying behaviour, there are limited research that combine ecommerce and social media Thus, the main objective of this study is to determine the factors that affect consumers' impulse buying behavior in Taiwan. The method used in this research was quantitative analysis with a sample size of 300 people in Taiwan. The methods used to analyse the data were: descriptive test, reliability test, Pearson correlation, multiple regression and multicollinearity test. The results showed that convenience, user experience, product recommendation and promotion have the significant positive relationship with the impulse buying behavior on social commerce. The p value of the variables are 0.006, 0.042, 0.000 and 0.000 respectively. Moreover, promotion is the most influential and important variable on impulse buying behavior in social commerce. Hence, this research addressed different factors towards impulse buying behavior on social commerce in Taiwan perspective.
Tingli Lai
214103462
The Influence of Fashion Lifestyle, Sales Promotion, and Self Image to Impulse Buying Behaviour and Customer Satisfaction
This study is to analyze the influence of fashion lifestyle, sales promotion, and self image to impulse buying behaviour and customer satisfaction. Type of research is quantitative. The population of this study were 100 students who used the Shopee mobile application at Narotama Surabaya University. The analysis technique used is Partial Least Square. Data obtained from questionnaires and tasted with SmartPLS 3.0 application. The result of this study indicate that fashion lifestyle, sales promotion, and self image have a positive and significant influence on impulse buying behaviour and customer satisfaction. Impulse buying behaviour has a positive and significant effect on customer satisfaction.
Journal of World Conference (JWC)
Dewi Mayasari I Made Gede Arimbawa
210499388
Pengaruh Fashion Involvement dan Shopping Lifestyle Terhadap Impulse Buying Behaviour Pada Produk Sophie Paris
Masyarakat Indonesia, terutama wanita senang memperhatikan penampilan yang mereka gunakan. Perilaku masyarakat Indonesia yang mudah menyerap perubahan tren, menjadi peluang besar bagi para pelaku bisnis fashion, Dewasa ini, kegiatan berbelanja bukan hanya untuk memenuhi kebutuhan sehari hari, melainkan sebagai gaya hidup dan aktifitas untuk menghabiskan waktu luang, bahkan juga dapat menjadi sarana untuk memenuhi kebutuhan psikologis dan untuk bersenang senang. Tujuan penelitian ini untuk mengetahui pengaruh Fashion Involvement dan Shopping Lifestyle terhadap Impulse Buying pada produk Sophie Paris BC Yuna Kota Bandung. Teknik sampling yang digunakan dalam penelitian ini adalah purposive sampling dengan kriteria masyarakat kota bandung yang yang datang dan melakukan pembelian secara tidak terencana pada Shophie Paris BC Yuna Kota Bandung. dengan jumlah responden yang ditetapkan adalah 96 orang. Metode analisis data yang digunakan adalah analisis regresi linier berganda. Berdasarkan hasil penelitian, secara parsial fashion involvement berpengaruh signifikan terhadap impulse buying, dan variabel shopping lifestyle memiliki pengaruh yang signifikan terhadap impulse buying. Dari Hasil uji simultan bahwa variabel fashion involvement dan shopping lifestyle berpengaruh signifikan terhadap impulse buying.
Astri Serliani Sahidillah Nurdin Yayu Sri Rahayu
201412275
The Impact of Social Media on Impulse Buying Behaviour in Hyderabad Sindh Pakistan
In the past few years, the interest in the impulsive buying behavior has been increase and it has provoked the interests of organizations and researchers to understand the psychological strengths behind this behavior. The main objective of this study was to study the impact of social media on Impulse buying behavior of customers in Hyderabad region and to analyze the important factors affecting impulsive buying behavior of customers. The research design of this study was explanatory and descriptive in nature. Regression Analysis was used to find the relationship between the variables (Social Network Marketing, Hedonic Motivation, electronic word of mouth, Trust and Impulsive Buying Behavior) The results showed that Social Media does have a positive and significant impact on the Impulsive Buying Behavior of the customers. Therefore, online retailers and marketers should understand the importance of social media for encouraging the online impulsive buying of the consumers.
International Journal of Entrepreneurial Research
Aliz Ahmed Khokhar Pir Abu baker Qureshi Farman Murtaza Abdul Ghafoor Kazi
204495432
A STUDY ON IMPULSE BUYING BEHAVIOUR FOR APPAREL INDUSTRY
Himanshu Gupta
211798173
A model of fashion oriented impulse buying behaviour a case study of Portuguese consumers
Daniela Alves da Silva Ferreira Santos
149509260
Impulse buying behaviour: an online offline comparative and the impact of social media
This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as leading to more impulsive buying.,As the result of the literature review, three research questions are proposed and examined through an online self administered survey with 212 valid responses.,Results show that the offline channel is slightly more encouraging of impulse buying than the online channel; factors that encourage online impulse buying explain this behaviour to a greater extent than do discouraging factors; social networks can have a big impact on impulse buying.,Findings are limited by the sampling plan, the sample size and the measurement of some of the variables; only one product type is analysed. Further research is needed to confirm that shipping refund costs and delayed gratification (traditionally, discouraging factors of online buying) encourage online impulse buying; clarify contradictory results regarding the role of online privacy and convenience. This research contributes to the validation of a scale to measure the influence of social media on impulse buying behaviour.,Offline companies can trigger the buying impulse to a greater extent than online retailers. Managers must carefully select social networks to encourage impulse buying, Facebook and Instagram being the most influential; Twitter has the least impact.,This study compares the impulse buying phenomenon in both the physical store and the internet. Moreover, the influence of social networks on impulse buying is also explored.,Este trabajo explora la compra por impulso en el sector de la moda, comparando los canales fisico y online para determinar cual se percibe como mas impulsivo.,De la revision de la literatura se extraen tres preguntas de investigacion, examinadas a traves de una encuesta auto administrada online con 212 respuestas validas.,Los resultados muestran que: el canal offline es ligeramente percibido como mas impulsivo que el online; los factores motivadores de la compra impulsiva online explican mejor este comportamiento que los desmotivadores; las redes sociales pueden tener un gran impacto en la compra impulsiva.,Las limitaciones radican en el plan de muestreo, el tamano muestral, y la medicion de algunas variables; solo una industria es analizada. Futuras investigaciones deberan: confirmar que los gastos de envio devolucion, asi como la gratificacion retrasada (tradicionalmente considerados como motivadores de la compra online) pueden motivar la compra impulsiva online; clarificar resultados contradictorios sobre la privacidad y la conveniencia de Internet. Esta investigacion contribuye a la validacion de un instrumento para medir la influencia de las redes sociales en la compra impulsiva.,Las tiendas fisicas pueden estimular la compra por impulso mas que los vendedores online. Los gestores deben seleccionar cuidadosamente las redes sociales para favorece la compra por impulso, siendo Facebook e Instagram las mas influyentes; Twitter tiene el menor impacto.,Este estudio compara el fenomeno de la compra impulsiva tanto en el canal fisico como online, y explora la influencia de las redes sociales en la compra impulsiva.
Laura Aragoncillo Carlos Orus
76651554
RETHINKING IMPULSE BUYING BEHAVIOUR: EVIDENCE FROM GENERATION Y CONSUMERS
The continued and rapid advancement of information and communications technology has considerably shaped the overall behaviour of Generation Y consumers, also known as the Millennial Generation. In that context, the objective of this paper was to examinedifferences between different types of impulse buyingbehaviour and online environmental cues (website quality and website design).The paper also aimed to provide determinants of e impulse buying behaviour of Generation Y consumers.The research was conducted using a questionnaire on a sample of 334Generation Y consumers in Croatia.Collected data was analysed using software package SPSS 20. Various statistical analyses were used such as factor analysis and analysis of variance. The findings indicate that online consumers are influenced by the two major factors, extreme and pure impulsiveness. The paper utilised website design and website quality in order to determine the relation between these variables and different types ofe impulse buying behaviour of Generation Y in Croatia. Significant differences were found between extremely and purely impulsiveGeneration Y consumers and online environmental cues.
Katija Vojvodic Matea Matic Sosic Jelena Zugic
169831718
Impact of Social Media Marketing on Online Impulse Buying Behaviour
Impulse purchase or motivation buy is a simply buy, where the choice to purchase an item is made only a moment before the genuine buy is done and it isn't pre arranged. Online retailers are in an exceptional position since they can get to a client whenever through content, email, shows promotions, and web based social networking. Web based life is one primary factor in all by which a retailer have in position to impact the clients and raising the motivation purchasing. Technology enables customer to explore items to name them and reprimand them in level with measure, and the sky is the limit from there. Subsequently numerous organizations today have pages on interpersonal organizations to supplement the data held about items, held by the input of buyers about items and have a tendency to relate more to an organization in the wake of perusing different surveys. The objective of paper is related to the role of social media marketing factors and their impact on Impulse buying behavior. Consumer behavior, therefore it has been made a quantitative research and on the other side regression is used as a tool because impact has checked on one factor because of other. One way ANOVA also used to check the mean differences. The sample counted 112 respondents and from the statistical perspective, the conclusions were established in terms of the univariate and bivariate analysis. Following the analysis of the research variables we can make a consumer profile that uses social networks. Likewise, after doing the complex statistical analysis using tools and the analysis offered by the online platform the host of structured questionnaire. In findings it is clear that social media marketing factors impact on impulse buying directly now days. Unplanned purchase increases due to social media marketing and up to 40 percent extra expenses increases due to the social media factors. X
Manoj Bansal Satinder Kumar