Store purchase intention pdf
201471388
The Effects of Store Atmospher Cafe Interior to Purchase Intention on Cafe My Kopi O! Malang
Malang City has a culinary cafe business level that increased from year to year. Culinary is not only a fulfillment of primary but has become part of the lifestyle of the community. Eating or drinking activities in a cafe has shifted into activities for meetings or gatherings and enjoy the atmosphere and can capture the moment at the cafe. This can provide opportunities for entrepreneurs in the culinary business to be able to provide facilities and createagoodcafeatmosphereatthecafe.Thepurposeofthisstudywastofindouthowthe influenceofthegeneralinterioronpurchaseintentioninMyKopiO!Malangusingmultiple linear regression analysis. This study used descriptive quantitative method. Respondent sample in this study taken from 105 Cafe visitors My Kopi O! by using a non probability sampling method with a purposive sampling technique. The results of this study indicate that the general interior is the most influential especially in the aspect of wall texture. General interior has an influenceon purchase intentionof 57.5%and the remaining 42.5% isinfluencedbyotherfactors. Keywords:StoreAtmosphere,GeneralInterior,PurchaseIntention,Cafe,Descriptivequantitative
Nenchi Rana Mustika Herry Santosa
211786914
Pengaruh E Service Quality Terhadap Minat Beli Pengunjung Toko Online Shopee.co.id Effect Of E Service Quality On Purchase Intention Visitor Online Store Shopee.co.id
Abstrak Shopee merupakan toko online (e commerce) di bawah naungan SEA Group yang menjadi pendatang baru untuk tiga tahun terakhir dan meramaikan industri e Commerce. Shopee adalah sebuah marketplace yang menjalankan bisnis C2C (Customer to Customer) dimana memungkinkan pelanggannya untuk membeli maupun menjual barang atau jual beli dengan berbagai macam produk seperti elektronik, kesehatan, kecantikan, fashion, hingga kebutuhan sehari hari. Meskipun Shopee berfokus pada aplikasi mobile namun Shopee juga dapat diakses melalui perangkat komputer di Shopee.co.id. Penelitian ini memiliki tujuan untuk melihat pengaruh dari e service quality terhadap minat beli pengunjung toko online Shopee.co.id. Dalam penelitian ini dimensi yang digunakan yaitu website design, reliability, responsiveness, trust, dan personalization. Metode yang digunakan untuk mengumpulkan data pada penelitian ini adalah dengan menggunakan kuesioner dengan jumlah responden yaitu 400. Responden dalam penelitian ini adalah yang pernah mengunjungi toko online Shopee.co.id sehingga menggunakan purposive sampling. Teknik analisis yang digunakan yaitu analisis regresi linear berganda serta pengujian hipotesis secara parsial maupun simultan. Hasil yang didapat dari penelitian ini adalah bahwa dimensi e service quality yang meliputi website design, reliability, responsiveness, trust, dan personalization memiliki pengaruh yang positif dan signifikan terhadap minat beli secara simultan. Sedangkan jika secara parsial, dimensi reliability dan personalization tidak memiliki pengaruh yang signifikan terhadap minat beli pada pengunjung toko online Shopee.co.id. Kata Kunci: e commerce, e service quality, minat beli. Abstract Shopee is an online store (e commerce) under the auspices of the SEA Group which has become a newcomer to the last three years and enliven the e Commerce industry. Shopee is a marketplace that runs C2C (Customer to Customer) business where it allows customers to buy or sell goods or buy and sell with a variety of products such as electronics, health, beauty, fashion, and daily necessities. Although Shopee focuses on mobile applications, Shopee can also be accessed through computer devices at Shopee.co.id. This study aims to see the effect of e service quality on the buying interest of Shopee.co.id online shop visitors. In this study the dimensions used are website design, reliability, responsiveness, trust, and personalization. The method used to collect data in this study is to use a questionnaire with a number of respondents that is 400. Respondents in this study were those who had visited the Shopee.co.id online store so that it used purposive ISSN 2355 9357 e Proceeding of Management Vol.6, No.1 April 2019 Page 321 sampling. The analysis technique used is multiple linear regression analysis and hypothesis testing partially and simultaneously. The results obtained from this study are that the dimensions of e service quality which includes website design, reliability, responsiveness, trust, and personalization have a positive and significant influence on buying interest simultaneously. Whereas if partially, the dimensions of reliability and personalization do not have a significant effect on buying interest in Shopee.co.id online shop visitors. Keywords: e commerce, e service quality, purchase intention.
Khoirul Barriyah Achmad Manshur Ali Suyanto
214160476
Intention to Purchase at a Fast Food Store: Excitement, Performance and Threshold Attributes
The current study aims to explore the hedonic and utilitarian values offered through fast food attributes (e.g. menu items, calorie information, location, etc. and the impact of these values on customer consumption. Interviews were orchestrated with store managers of different fast food chains. The findings show that a hedonic value is delivered through the use of marketing strategies by offering a variety of menu items, menu customization and fun activities in promotional materials. Some fast food marketing strategies which include simplifying the menu classification, displaying kilojoules information, and locating at convenience location are intended to offer utilitarian value. The hedonic values tend to offer enjoyment and excitement in fast food consumption and could result in an increase in sales for a certain period of time. The utilitarian values are task oriented consumption, which tends to motivate regular customers to visit fast food restaurants. The study concluded the findings into three attributes including excitement, performance, and threshold attributes. Furthermore, the study offers insightful managerial implications in which we discuss the potential impact of fast food marketing attributes on customer satisfaction using Kano's model.
Paramaporn Thaichon Sara Quach Jiraporn Surachartkumtonkun
169254725
Store Attributes: A Sustainable Strategy to Influence Customer Satisfaction and Purchase Intention
This research examines the influence of store attributes namely store assortment, aesthetics, store convenience, and store service and customer relation on customer satisfaction and purchase intention. A sample of 373 customers were used to collect data using convenient sampling methods at the time of shopping from various hypermarkets located in Selangor. A Likert scale questionnaire from 1 to 5 was used to measure the items. To analyses the data, SPSS and AMOS software were used. The path analysis showed that store assortment, aesthetics and store convenience had a positive and significant impact on customer satisfaction and purchase intention except store service and customer relation. Therefore, it is very vital for retail managers and marketers to promote these attributes and make it visible for customers to increase satisfaction and purchase volumes. This research potentially contributes to develop and implement more successful relationship marketing strategies for retailers and managers. Also future researchers could emphasis on extending this research by comparing local and foreign hypermarkets attribute and whether there exit any difference in the eyes of customer.
Low Foong Peng Zubair Hassan Abdul Basit
56285376
The influence of store environment on brand attitude, brand experience and purchase intention
Background: Consumer decision making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a lack of studies on this topic remains in Africa, an emerging economy that is rapidly becoming part of the global economy. This is especially evident in the fashion industry where global fashion chain stores are rapidly infiltrating the local market. Objectives: This article aims to investigate the influence of store environment on purchase intention of fashion products with brand attitude and brand experience as the mediators. Method: By means of a quantitative study, 501 online self administered surveys were distributed among black middle class women residing in Johannesburg. Results: The results support four of the five hypotheses. It is therefore evident that store environment positively influences consumer's brand attitudes, purchase intention and brand experience in the fashion retail industry. Conclusion: This article contributes to existing literature on fashion retail, experiential marketing and branding. It further provides retailers with adequate insight into experiential retail strategies that can yield profitable returns and increase their customer loyalty base.
Marike Venter de Villiers Richard Chinomona Tinashe Chuchu
169561264
PENGARUH BRAND IMAGE DAN PRICE IMAGE TERHADAP PURCHASE INTENTION DENGAN STORE IMAGE SEBAGAI VARIABEL INTERVENING PADA IBOX STORE DI WORLD TRADE CENTER (WTC) DI SURABAYA
Increased buying interest in consumers is an activity to win the competition within the retail industry. There are several factors that can affect the intention of buying or purchase intention consumers. These factors are Store Image, Brand Image, Price Image. Where Brand Image and Price Image indirectly affect Purchase Intention but through Store Image, while Store Image directly influence Purchase Intention. Other variables that affect the Store Image directly are Brand Image and Price Image. This study aims to determine the effect of Brand Image and Price Image on Purchase Intention through Store Image. This research uses Structural Equation Modeling (SEM) analysis technique. The object of this research is consumer from IBOX Store at World Trade Center (WTC) Surabaya, with 154 respondents. The results of this study can be concluded: (1) Brand Image has a positive effect on Store Image, (2) Price Image has a positive effect on Store Image, (3) Store Image has positive effect on Purchase Intention, (4) Brand Image has positive effect on Purchase Intention through Store Image, (5) Price Image positively affects Purchase Intention through Store Image
Stefan Lenarto Adhitya Putra Veronika Rahmawati
169072121
Store Image, Service Quality, and Familiarity on Purchase Intention of Private Label Brand In Indonesia
This study aims to determine the direct effect of store image and service quality of the brand image and interest in purchasing the private label products. The study also looked at factors that influence directly the interest to buy (purchase intention) consumers. In this study will be the one form of retail which is currently experiencing a significant development that Supercenters industry or other terms that is often used is Hypermarket. This research is classified as descriptive analysis method by taking a sample of a population and the use of a questionnaire as its main tool. The sample of this study is some of200 respondents, especially private label brand customers that live in Indonesia. Respondents were selected using improbability sampling and convenience sampling technique. The results of the analysis using Structural Equation Modelling (SEM) and its result would be summarized as; Store image has significant influence toward a brand imaged purchase intention of private label; Service quality has significant influence toward a brand imaged purchase intention of private label; Brand image has significant influence toward perceived risk and purchase intention of private label; Perceived risk have significant influence over price consciousness and purchase intention of private label; Price consciousness has significant influence toward purchase intention of private label. Perceived Quality has significant influence over purchase intention of private label. Familiarity has significant influence over purchase intention, perceived risk andperceived quality of private label too. Store image has significant influence overperceived quality and perceived risk of private label.
Surachman Surjaatmadja Daruendra Purnawan
151195784
Pengaruh Store Atmosphere Terhadap Purchase Intention
Store Atmosphere merupakan suasana toko yang dapat mempengaruhi pelanggan dalam menciptakan kenyamanan. Store Atmosphere dan Purchase Intention sangat erat kaitannya dikarenakan seorang konsumen sering menilai sebuah toko dari kesan pertamanya yaitu berupa kebersihan, musik, aroma, temperatur, pencahayaan, warna, dan tata letak produk/ display. Tujuan dari penelitian ini untuk menguji dan menganalisis pengaruh Store Atmosphere terhadap Purchase Intention dan mengetahui seberapa besar pengaruh Store Atmosphere terhadap Purchase intention pada Transmart Carrefour Kota Bandung. Metode penelitian yang digunakan dalam penelitian ini adalah menggunakan analisis regresi sederhana. Jenis penelitian ini adalah kuantitatif dengan populasi yang dipilih dalam penelitian ini adalah Mahasiswa yang mengenal dan pernah mengunjungi Transmart Carrefour Kota Bandung. Teknik penarikan sampel yang digunakan adalah purposive sampling. Jumlah sampel yang diambil sebanyak 340 responden. Berdasarkan hasil penelitian dan pembahasan, maka dapat diberi kesimpulan bahwa Store Atmosphere secara simultan berpengaruh signifikan terhadap Purcahase Intention sebesar 47,80% dan sisanya sebesar 52,20% dipengaruhi oleh faktor lain. Sedangkan secara parsial Store Atmosphere berpengaruh signifikan terhadap Purchase Intention.
Yushinisa Muthisani Kuncoro
151176815
Pengaruh Store Image, Product Signatureness dan Quality Variation Terhadap Re Purchase Intention Produk Private Brand Melalui Quality Perception(Studi Kasus Pada Konsumen Minimarket Alfamart Wilayah UMS)
This study aims to determine the influence of store image, product signatureness, and quality perception on consumer re purchase intention of private brand product in Alfamart Univesity Muhammadiyah Surakarta. The data were college using questionnaire or questionnaire instrument.In this study the researchers used the technique of Non probability Sampling. While the sampling technique using purposive sampling method to 100 consumers who buy and consume private brand product of Alfamart University Muhammadiyah Surakarta based on specific criteria set by researcher. Analysis of the data obtained in the form of quantitative analysis. Quantitative analysis includes validity and realibiity test, classic assumption test,t test, F test,determination cefficient test (R^2) and path analysis. The result of the study indicate that store image, product signatureness, and quality variation have direct positive and significant impact on re purchase intention of Alfamart private brand product. While store image, product signatureness, and quality variation have indirect positive and significant impact on re purchase intention Alfamart private brand product with mediated by quality perception.
Putri Jayanti Agustina Se M Si Soepatini
169640244
FACTORS INFLUENCING GENERATION Y'S ONLINE PURCHASE INTENTION TOWARD XYZ ONLINE STORE IN THAILAND
Electronic commerce is an essential tool and increasing growth in businesses, most of businesses run their operations via an online. Online purchasing is a part of human life as a providing more conveniences and efficiencies of a vendor and a consumer when people compare to traditional purchasing. For generation Y has the high commitment in various channels of purchasing and this generation perceived online shopping was more sage and capable. This study aimed to determine factors influencing generation Y's online purchase intention toward XYZ online store in Thailand. The researcher collected 400 questionnaires, all questionnaires were distributed in Thailand via Google form to respondents who are intended to online purchase via XYZ online store in past 3 months and generation Y who ages between 18 38 years old in 2018. The results of hypotheses testing showed that generation Y considers quality, brand image, convenience, promotion and trust had a significant influence to online purchase intention. Moreover, the result presented that trust has the strongest significant influencing on online purchase intention. All variables are referred to XYZ Online Store's website including application
Tuangporn Kongprapunt Nathaya Pupat