Agricultural Products  construction of brand
167649021
Brand Construction of Agricultural Products in Tropical Areas of China
After China's entry into the WTO and the China ASEAN Free Trade Area's establishment,tropical agricultural products face the grim competition of domestic and foreign markets, creating and cultivating brand have become main means of improving image and increasing competitiveness for tropical agricultural products market. Based on nine provinces of tropical areas, the development status of agricultural products brand was systematically analyzed from implementation of agricultural standardization,certification of "three grades and one indication" registration of agricultural trademark, recommendation and identification of famous brand agricultural products, cultivation of agricultural brand management subject, and benefit of agricultural products brand, etc. Then the main problems existed in brand construction of tropical agricultural products and the reasons for the problems were discussed, and then countermeasures are put forward to promote the development of brand construction of agricultural products in tropical areas.
Li Yupin
214012888
Visualization Research on Regional Brand Co construction Control Policy System of Agricultural Products Taking Sichuan Province as an Example
This paper analyzes the regional brand control policies of Chinese agricultural products by content analysis method and common word analysis method. Conclusions of this paper possibly not merely provides scientific reference for governments to improve the regional brand co construction control policy system for agricultural products, also arguably provides guidance and suggestions for building and effectively maintaining brand image.
Xu Zu Feng Zeng Lan Yang
167387064
SWOT Analysis of Brand Construction of Qingdao Agricultural Products
Qingdao is known as the"Capital of Brands" Qingdao is greatly carrying out the brand strategy for agricultural products,with a batch of famous agricultural products launched and marketed. The superiority,weakness,opportunity and threats in the brand construction of Qingdao agricultural products based on SWOT model were analyzed,and some strategic measures in the brand construction were put forward.
Xue Yu Cui Mao-sen Huang Xiao-hui
204487560
Cause Analysis on the Problems in Brand Construction of Agricultural Products in Liaoning
This article makes analysis on the main factors hindering brand construction of agricultural products in Liaoning Province from the aspects of brand management consciousness,comprehensive quality of agricultural products,quality standard system level,regional planning and brand distribution,construction of electronic commerce,and agricultural knowledge renewal ability in a bid to provide theoretic reference for the province to promote brand construction of agricultural products.
Liu Shuya
195476215
Construction of Optimization Path of Agricultural Products Supply and Demand Based on the Perspective of Supply side Structural Reform
The imbalance between urban and rural development, inadequate rural agricultural development, and unbalanced agricultural product supply structure are the top priorities for solving the problem of "agriculture, rural areas and farmers" in the new era. Promoting structural reform of agricultural supply side, solving problems such as resource mismatch, disconnection between supply and demand, market distortion, reducing inefficient supply and low end supply of agricultural products, improving the quality effect of agricultural product supply and brand competitiveness, promoting agricultural restructuring, and increasing farmers' income, which are the main direction of China's agricultural policy reform and improvement in the new era. This paper analyses the current situation of the contradiction between supply and demand of agricultural products in the new era, and deeply analyses the dilemma faced by the structural reform of the supply side of agricultural products in the new era. On this basis, it puts forward the construction of the optimal path of supply and demand of agricultural products under the perspective of the structural reform of the supply side. Keywords New era; Supply side structural reform; Agricultural products; Supply and demand; Optimization I. AN ANALYSIS OF THE UNBALANCED SUPPLY AND DEMAND OF AGRICULTURAL PRODUCTS IN THE NEW ERA A. The production and consumption of agricultural products do not match, and the market fluctuates frequently With the continuous expansion of the middle class and urban groups in China, the consumption demand of agricultural products is changing every year. Under the background that consumption patterns and habits have not yet been finalized, production is organized entirely according to consumption, and agricultural products are often "difficult to sell for a while, difficult to buy for a while" In addition, the international agricultural products market fluctuates frequently, the domestic production conditions vary widely, the degree of agricultural industrialization is not high, and the production end of agricultural products is unstable, which leads to the mismatch between the production and consumption of agricultural products. The current situation of "difficult to buy" and "difficult to sell" will continue to exist. B. Ineffective supply and low end supply are difficult to meet the effective demand of high quality and diversification of residents' consumption Some varieties of production are out of touch with market demand, coupled with the continuous expansion of China's opening to the outside world and the gradual differentiation and globalization of consumer choices, it is difficult for domestic agricultural products to meet the needs of consumers for high quality and diversification. For example, despite the rapid development of domestic livestock products and aquatic products in the past three years, the imports of livestock products and aquatic products are still growing substantially, especially the imports of beef and mutton, liquid milk and infant milk powder. In 2016, the trade deficit of livestock products reached 17.76 billion US dollars, an increase of 22.0% compared with the same period last year. Some agricultural products are single, which can not meet the diversified needs of the market. C. Excessive imports of non essential agricultural products and significant increase in import substitutes Since the implementation of the structural reform of agricultural supply side, it has achieved initial results in solving the "three high" phenomena of high yield, high stock and high import in grain production in China. Destocking of maize has achieved remarkable results, but the stock is still as high as 210 million tons. Domestic rice stocks exceeded 100 million tons in 2016, and 29.97 million tons of grain were imported due to the upside down price at home and abroad. Imports of some food substitutes have increased dramatically due to the absence of tariff quotas. For example, in 2015, barley imports increased by 98.3% sorghum imports increased by 85.3% and corn distiller's grains imports increased by 26% The import of these varieties made the corn a structural excess, causing the reserve to expand. The phenomenon of "national goods entering the warehouse and foreign goods entering the market" is more serious. D. The lack of domestic agricultural product nutrition standards is out of line with the needs of modern
Jun Wang
167496946
Measures to Strengthen Brand Construction of Agricultural Products in Liaoning
In order to improve the market competitiveness of agricultural products in Liaoning Province, the author makes analysis of the agricultural product brand construction situation and the existing problems in terms of government supervision, market communication, variety complementation, brand maintenance, and regional distribution, and puts forward some development proposals.
Wang Zhengju
221758002
Research on Collaborative Management Strategy of Regional Brand of Agricultural Products in New Period
Purpose Study the cooperative management strategy of regional brand of agricultural products in new period. Method Firstly, the connotation, characteristics and necessity of regional agricultural product brand cooperative management are summarized. Secondly, the current situation and deficiency of regional agricultural product brands in China are analyzed. Finally, strategies for promoting regional agricultural product brand development are put forward. Result There are still some deficiencies in the development of regional brand of agricultural products in China. Therefore, it is necessary to strengthen the formulation and cluster development planning of the brand, strengthen the cultivation and development of the brand, and build a sound cooperative brand management mechanism. Conclusion Through coordinated management, the construction of regional brand of agricultural products in China can be promoted, thus promoting the development of rural economy in China.
Niu Zong-ling
167856277
Study on the Government Supportive Policies for the Brand Construction of Agricultural Products
The functions and implementation channels of the supportive policies in the brand construction process of agricultural products were analyzed,then through case study,several issues we should pay attention to during the implementation process of government supportive policies were presented,firstly,various supportive policies should be coordinated to improve the management level;secondly,the brand products should be carefully selected;thirdly,the supervision of brand agricultural products quality should be stressed.
H Ying
167536251
The SWOT Analysis for the Brand Construction of Agricultural Products in Hubei Province
The situations and features of agricultural products' brands construction were focused on in Hubei province,the method of strength,weakness,opportunity,threat(SWOT) analysis were used,its strengths,weaknesses,opportunities and threats were analyzed by SWOT method,and some correlative suggestions about brand construction of agricultural products based on the practical situation in Hubei province were given.
Han Lei
167270622
Research on agricultural products brand construction of Shandong province based on the comparison
Shandong province is a big agricultural province,so the construction of agricultural products brand becomes especially important.The paper selected 2 typical agricultural products brand as examples: Pu'er tea of DAYI brand from Yunnan province and pear of KUERLE city from Xinxiang province,to analyze and summarize the experience and lessons of the brand construction.The paper also analyzed the brand construction problems of Shandong province,and based on the experience and lessons of above 2 brands,the paper finally propounded the proposal of agricultural products brand construction of Shandong province.The proposals included strengthening the connotation of brand construction,stepping up efforts to brand communication,strengthening the guidance and supervision of government and calling for social organizations to jointly manage food quality safety issues.
Fan Li-li