background music retail
225306132
The sound of music on the pocket: A study of background music in retail
Influences of background music on consumer behavior have economic potential for businesses. However, the precise parameters for manipulating these effects have remained elusive. In this study, the impact of different genres of background music on consumer spending was examined in three branches each of both a Japanese themed and a Mexican themed restaurant chain in Singapore. Three music genre conditions "pop," "traditional," "mix" corresponding to the restaurants' cultural theme, were played for a week in each restaurant. Data on total spending and spending per customer were collected and analyzed. While direct music genre effects were not statistically significant, results indicated certain trends where higher consumer expenditure was observed in conditions utilizing a mixture of pop and traditional music "mix" Specifically, spending per customer for the "mix" condition was 11.4% higher than for "pop" for the Japanese restaurant, whereas it was 6.3% higher for the "mix" condition than for "traditional" for the Mexican restaurant. The results suggest that music could be tailored to different days of the week to appeal to different customer profiles and that music can be parameterized to influence consumer behaviors.
Bryan Jun-Keat Choo T Cheok David Gunasegaran Kum-Seong Wan Yuan-Sheng Quek Clare Shu-Lin Tan Boon-Kiat Quek Samuel Ken-En Gan
211792178
The Effects Of Background Music Dimensions On Customer Attitude Towards Retail Store
Esra Ovali
169581325
Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales
Retail atmospherics is becoming an increasingly important strategic tool for stores and restaurants. Ambient music and background noise are especially important atmospheric elements given their ubiquity in retail settings. However, there is high variation in the volume of ambient music and background noise, with some stores/restaurants having very loud ambience and others having very quiet ambience. Given the variation in loudness levels at stores/restaurants, and the managerial ease of adjusting volume level, we investigate the consequences of ambient music (and background noise) volume on food choices and sales. A pilot study, two field experiments, and five lab studies show that low (vs. high or no) volume music/noise leads to increased sales of healthy foods due to induced relaxation. In contrast, high volume music/noise tends to enhance excitement levels, which in turn leads to unhealthy food choices.
Dipayan Biswas Kaisa Lund Courtney Szocs
152206191
Is Background Music Effective On Retail Websites?
ABSTRACT Web designers often advise online retailers against incorporating background music on websites. However, the effect of music in brick and mortar retail settings has generally been found to be favorable. The research on the effects of music has been mixed. Our study aims to examine whether congruent music on the website homepage influences online consumers. Using the responses of 290 visitors to two different commercial websites, we test the influence of background music on consumers' arousal and pleasure perceptions. The results indicate congruent background music on a website's homepage will generate positive affective responses of arousal and pleasure within users, and will enhance users' perceived usefulness and perceived enjoyment as well. The findings reveal the effects of respondent' affective responses to the music differed by gender. Website music produces significant affective and cognitive responses in high web skill/low web challenge users and explains more of website enjoyment.
Liz C Wang Julie Baker Kirk L Wakefield Robin L Wakefield
170018542
The Impact of Background Music on Customer Purchase Intentions
Retail supermarkets in Harare have been finding it difficult to differentiate their store environment based on the traditional components of the retail mix. As such, a quantitative research study was conducted to determine the impact of background music on consumer buying behaviour for retail supermarkets in Harare, Zimbabwe. Specifically, the study sought to determine the effect of playing familiar songs on customer purchase intentions and examine the impact of music tempo on customer purchase intentions in retail supermarkets. The study also intended to determine the effect of music volume on customer purchase intentions in retail supermarkets. Key findings indicated that music volume has a negative effect on customers purchase intentions (r 0.199; p 0.05) The study also revealed that music tempo had a negative effect on customer purchase intentions with a coefficient r 0.208 at 5% level of significance. The findings implied that when music tempo increases customer purchase intentions will equally inversely decrease at the sampled retail supermarkets. Furtherance, findings from the study revealed that familiar music was positively and significantly correlated with consumer purchase intentions with a coefficient r 0.650 at 5% level of significance. Thus, the supermarkets can use background music as differentiation strategy for enhancing the value of products or services offerings through positive experiences. Indeed, creating pleasant experiences to customers while shopping products or services can help these customers to feel emotionally attached and bonded with the retail supermarkets.
Jacob Shenje
1384566
"Hey Dee Jay Let's Play that Song and Keep me Shopping All Day Long" The Effect of Famous Background Music on Consumer Shopping Behavior.
Atmospherics can act as a heuristic cue and guide consumer preference towards immediate choice. Background music is the major element of retail atmospherics, it has been shown to stimulate not only emotions, but also cognition mainly when other cognitive cues are either absent or significantly reduced. However, no studies have analyzed the effect of the notoriety of the music on consumer behavior. This paper aims at analyzing the effect of the type of music, whether or not famous, on the retail patronage, thus covering a gap in the literature. The findings show that a famous music reduces shoppers' cognitive activity. It is very likely that it distracts their attention from the store cues such as the promotion messages. On the other hand, famous music enhances positive feelings that, in turn, enhance shoppers' patronage.
Luca Petruzzellis J C Chebat Ada Palumbo
144173076
Setting the tone with the tune: A meta analytic review of the effects of background music in retail settings
Abstract Among the many in store elements purported to impact patrons, background music is a leading feature of academic enquiry [Turley LW, Milliman RE. Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence. J Bus Res 2000;49(2):193 211. Collectively, research examines a range of retail contexts, focuses on many different dimensions, and, uses different methods to explore the phenomena of background music in commercial settings. Therefore, conclusions are difficult on the extent to which the influences of background music on customer behavior are generalizable. The purpose of this study is to synthesize the results of extant research to identify common effects and the circumstances under which they differ. Our meta analysis uses a sample size of 148, taken from 32 studies. A conservative approach to the analysis reveal small to moderate, yet quite robust effects in terms of background music and the dependents: value returns, behavior duration and affective response.
Francine V Garlin Km Owen
146324822
Exploring retail atmospherics: Can background music influence employee creativity in solving problems? [abstract]
Jenny Aulbur
15450098
Let the music play..or not: the influence of background music on consumer behaviour
This study concerns the effect that music has on consumer behavior in two different retail contexts during regular opening hours. Two studies were conducted in a field setting with consumers (N=550) Consumers were recruited to answer questions regarding behavioral measures, attitudes, and mood during days when background music was played. The conclusions from the two studies are that music affects consumer behavior, but also that the type of retail store and gender influences both the strength and direction of the effect.
Anders Gustafsson Pernille K Andersson Per Ola Kristensson Erik Wastlund
56545163
THE INFLUENCE OF MUSIC ON CONSUMER PURCHASE BEHAVIOR IN RETAIL ENVIRONMENT
This present paper shows the influence of music used in a retail environment in relation to consumer behavior. For obtaining the information, we based this research on a literature review in national and international journals, by 4 databases including: Proquest, EBSCO Host, CAPES periodicos and Mendeley, in the period of 2008 and 2012, by the keywords: music behavior, music in retail environment, background music, music consumer, environmental music, music and consumer behavior and music in purchase decision. The use of music has been applied in traditional areas such as psychology, trough the discipline of environmental psychology (DONOVAN; ROSSITER, 1982) marketers use this tool as a motivator in a purchase decision in different shopping environments. This paper shows that there is an influence of background music in purchase decision but it's still needs an explanations of some variables. At the end this paper will present some suggestions for future research.
Eduardo Biagi Almeida Santos