teenagers behavior toward online shopping
229541289
A Study on Switching Behavior Toward Online Shopping of Vietnamese Consumer During the Covid 19 Time
The Covid 19 pandemic has promoted online shopping activities of Vietnamese consumers more active, which previously took a lot of effort of online businesses, but not effective. However, will this changing behavior be sustained after the Covid 19 pandemic? Therefore, the article aims to investigate how customers change during the Covid 19 outbreak based on perceived risks and perceived benefits of consumers in online shopping. These two groups of factors will be assessed along with the moderating role of the Covid 19 impact. In so doing, the paper investigated 427 online shoppers during the Covid 19 outbreak from March to April 2020 in Vietnam (the period of social distancing) The collected data were analyzed by the hierarchical regression to determine how the Covid 19 play as a moderator that change the perception of online consumers in Vietnam.
Van Kien Pham Tran Le Nguyen Thi Thu Ha Do My Ha Tang Ha Le Thu Hoai
159156361
Generation Y's Complaint Behavior toward Online Shopping
The purpose of this research was to analyze factors that influence Generation Y's complaint behavior in online shopping. In general, Generation Y's consumer of this research have a good perception of consumer rights. In contrast, the result showed that Generation Y in this research had a low complaint behavior. The research found that gender, strivers lifestyle, and number of social media account were influence Generation Y's complaint behavior in online shopping. The result showed that male student did more complaint than female student. Generation Y who had strivers lifestyle will increase complaint behavior. The more Generation Y had social media account, the more Generation Y prefer to did a complaint.
Independent Journal of Management Production
Megawati Simanjuntak
225663742
Consumers Attitude Toward Online Shopping
Online shopping is the easiest method to shop for products in the today's busy world. Previously shoppers have to go to physical shops and buy their products. Now the trend has been changed; and therefore, the shoppers want their required products at their door step. Online shopping is more convenient to the shoppers through which they can have many choices without wasting their time. The present paper examines the online shopping behavior of consumers and perception of online customers. Primary data have been collected through questionnaire in order to ascertain the behavior of the consumers in online shopping. Two hundred and eighty consumers residing in Coimbatore have been selected through convenience sampling method. It is found that consumers feel it cheaper and simple to purchase by cash payment options. Thus, the consumers feel that online shopping is time consuming and convenient to use.
Jelsy Joseph J Karthikeyani
229249493
RISKS PERCEPTION TOWARD ONLINE SHOPPING IN VIETNAM DURING THE COVID 19 OUTBREAK
Online shopping in Vietnam has been increasing gradually after the Covid 19 outbreak. However, this change is for the fear of disease or will become customer behavior after the epidemic ends and the economies open up again? Hence, this paper tries to discover how online shoppers react to their purchasing action during Covid 19 time in terms of perceived risk perspective. Based on collecting data from 427 Vietnamese online respondents during the social distancing period due to Covid 19, the article analyses the role of Covid 19 as a moderator variable in the relationship between risk group and online shopping. Many different kinds of risks are financial risk, product risk, time risk, delivery risk, social risk, information risk. The result shows Covid 19 plays a moderating role on product risks and information risk. Notably, product risks increase online purchasing decisions with the role of Covid 19 moderator. In the meanwhile, financial risk and delivery risk do not impact on online shopping significantly during Covid 19 pandemic which is conflict with other previous researches. These findings can contribute to understanding consumer behavior comprehensively, help companies deal with similar situation as well as support the government know how to support businesses effectively in the future.
Van Kien Pham My Ha Tang Tran Le Nguyen
226446020
Analysis of perceived usefulness, perceived ease of use, and perceived risk toward online shopping in the era of Covid 19 pandemic
The spread of the Corona virus outbreak that occurred in the beginning of February 2020 had an impact on the social, economic, and psychological order of the people in the whole world, including Indonesia. People in Indonesia began to feel fear, suspicion, and anxiety because the number of death caused by the virus contin ues to grow. To limit the spread of Covid 19, the government set regulations requiring social distancing, phys ical distancing, large scale social restrictions, and regional quarantine so that these conditions require new lifestyles for the community, especially those related to shopping behavior that is carried out online. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and perceived risk to wards online shopping decisions. The population in this study is housewives in East Java, Indonesia, as many as 100 people. The analysis tool used in this study is multiple linear regressions. The results of this study show that there is a significant result of perceived usefulness and perceived ease of use toward online shopping decision, while perceived risk variable does not have an influence toward online shopping decision. It is because online shopping risk is not the main aspect to consider, as consumers are more concerned with the safety risks so as not to be infected with the Corona virus and get social sanctions from the community around.
Sri Setyo Iriani Anik Lestari Andjarwati
158905939
Elucidating the Behavior of Consumers toward Online Grocery Shopping: The Role of Shopping Orientation
Abstract This research examined the factors affecting consumer buying intention in the online grocery market in Thailand. The conceptual framework incorporates the theories of technology adoption and shopping behavior, including the technology acceptance model, consumer shopping orientation, and online shopping experience. The study was conducted as a quantitative online self administered survey of Thai consumers who had bought groceries online. The sample was primarily female, younger than 40 years of age, and highly educated. Most participants were infrequent online grocery buyers (once a month or less) The data were analyzed using structural equation modeling. The findings showed that the technology acceptance model variables had the strongest effect on attitude for online shopping, although all hypotheses were accepted. The predictive value of attitude for the online buying intention for groceries was very high. The implication of this research is that online shopping is both a technology decision and a consumer decision and needs to be examined as such.
Phoranee Loketkrawee Veera Bhatiasevi
219392627
Toward Personalized Online Shopping: Predicting Personality Traits Based on Online Shopping Behavior
Consumer's personality traits have a strong influence on their shopping behavior. Hence, e tailers, rather than merely targeting broad consumer segments, should tailor their shop to those personality traits. However, there is no guidance on how e tailers can assess a consumer's personality without relying on self reported data. This study shows how consumers' personality traits can be predicted solely from their online browsing behavior. In a large scale study, we demonstrate that a machine learning algorithm can predict the personality traits Need for cognition, Need for arousal, Lay rationalism and each of the Big 5 personality traits with accuracy comparable to well known studies relying on social media data. We also establish that our algorithm is reliable in its predicted probabilities and is capable of making predictions of multiple personality traits in real time. Our research shows that e tailers can quickly determine a consumer's personality traits and then dynamically adjust their online shop accordingly.
Daniel Ringbeck Dominic Alexander Seeberger Arnd Huchzermeier
131508631
A Saudi Arabian Study of the Relationship Between the Socio Psychological Profile and Consumers' Behavior Toward Online Shopping
This study assesses consumer behavior toward online shopping in Saudi Arabia by studying the factors that affect whether or not they shop online. The sample consisted of 206 Saudis approached using the "snowball" technique. Participants were all above eighteen and Internet users. Participants were asked to give the frequency of their online shopping transactions using a four point Likert scale. They used a seven point Likert scale to rate their opinions about trends affecting electronic commerce, companies' marketing approaches, and other aspects of online shopping. Participants also were asked about their feelings regarding traditional and online shopping using a nine point bipolar scale. Using the Six Dimensional Achievement Motivations Scale, they were asked to describe themselves, and finally, they were asked to rank the Rokeach Terminal Values based on their importance. The version of the Rokeach Value System used in this study is the one shortened to nine terminal values, by Munson McQuarrie, 1988, since it reflects better relevance to consumption. Results show that, when compared to traditional shopping, participants have relatively negative perceptions of online shopping. In addition, participants' demographics and values related to their online shopping frequency, while their achievement motivations were less related. The major limitation of this research is that it was conducted in only one city, Jeddah. Therefore, additional research should be carried out in other cities with larger samples. The research results suggest that businesses in Saudi Arabia should use online shopping as a second channel to distribute their products in addition to their physical stores. This thesis makes a distinctive contribution to the
Shahad Bakerman
208193188
Evaluating the online shopping behavior among Egyptian college educated community
In a dynamic environment, understanding the consumer's behavior in an online market is critical for the development of online retailers' strategies. In Egypt, although the number of internet users is growing rapidly, online shopping is at an early stage of development. In addition, there is a lack of knowledge about the behavior of Egyptians toward online shopping and the factors that influence their behavior.,To demonstrate the applicability of the technology acceptance model (TAM) this research applies an extended TAM to analyze the factors that impact the Egyptian consumers' online shopping behavior. Structural equation modeling is used for fitting the data and testing the hypothesis.,Findings revealed that perceived enjoyment, perceived ease of use, social norm and perceived risk have significant influences on the respondents to shop online; while the site language effect was insignificant.,This study has mainly four limitations. The first concerning the sample, it should cover diversified areas other than Cairo and should include respondents from different education levels. Future studies may consider using a national sample of current and potential online shoppers to be able to generalize the results. Second, the questionnaire should include questions about the levels of education and the level of income to analyze if they influence actual online shopping. Third, although the benefits of using online surveys such as reducing the costs and time and collecting data more accurately compared to paper pencil surveys, the low response rate may lead to non response bias. Finally, constructs such as website content, design, and response could be added to the TAM to examine different aspects of website functionalities on the actual shopping.,Considering that online shopping is still at the early stage of development in Egypt, there is a need to examine the factors that influence the behavior of Egyptian consumers while adopting online shopping. To fill in this gap, this study is analyzing the factors impacting the consumers' decisions to shop online by examining a sample of students from the Faculty of Economics and Political Science, Cairo University. This study will contribute to providing an empirical application of the TAM on the Egyptian consumers in addition to, enhancing the knowledge of electronic retailers about the factors that drive consumers toward shopping online.
Mayada M Aref Ahmed E Okasha
225600584
Urban Youth Attitude toward Online Shopping: Evidence from Dhaka City
The aim of the study is to assess the attitude towards online shopping of the Urban. In this study, we have focused on only the attitude of youths towards online shopping as there were limited past studies on the youth segment. The study was conducted on the age bracket 18 35 who are generally the primary and secondary target market of the online shops. An organized and adaptive survey was conducted on 119 respondents, where convenience sampling was used. The study reveals most of the people visit online sites couple of times a week. Most of the people want to buy products up to BDT 4,000 but are willing to buy products up to BDT 5000 for branded products. So, there is a huge potential for branded products. There are more mobile banking users than bank card holders. Therefore, mobile banking can add new doors for online shopping. Most popular online products are clothing, food beverage, mobile accessories, electronic goods and beauty products. The major distress appears to be that products delivered do not match product shown in the online shop and product's quality. People would prefer to physically examine the products before buying it online. The study also reveals previous online buying experience and online reviews have a high influence on online buying behavior. From the study we found people think online shopping is trustworthy. Though people find online shopping convenient and think price is cheaper online but there are room for improvement.
Mohammad Ali Tanveer Ahmed Sarzil Absar