consumer engagement
211529299
Internal and External Determinants of Consumer Engagement in Sustainable Consumption
Rapid population growth together with improving living standards is causing bigger and more rapid consumption of resources in industrial, household and personal consumption areas. Unsustainable consumption patterns are negatively affecting our surroundings. In order to promote sustainable consumption it is important to engage consumers in active and mutual dialogue. This study introduces the construct of consumer engagement into the context of sustainable consumption and aims at revealing the factors influencing consumer engagement in sustainable consumption. Two groups of factors, internal and external, each comprising three determinants (environmental attitude, perceived responsibility and perceived behavioral efficiency; and conditions for sustainable consumption, social environment and promotion of sustainable consumption) were identified as having direct positive impact on consumer engagement in sustainable consumption, which in turn had a positive impact on green product buying. The results revealed an important mediating role of the consumer engagement construct, suggesting that application of the engagement construct in the context of sustainable consumption would allow a deepening understanding of actual consumer behavior related with different contexts of sustainable consumption.
Sustainability
Zaneta Piligrimiene Andzelika Zukauskaite Hubert Korzilius Jurate Banyte Aiste Dovaliene
218999323
Digital ecosystem and consumer engagement: A socio technical perspective
This paper develops a technology centric perspective on consumer engagement in the digital ecosystem. Focusing on engagement with brands on social media based brand communities, the study argues that consumer engagement is a socio technical phenomenon that emerges from consumer action with digital technology. The action and the technology are co constitutive of engagement practice and subject to continuous and mutually recursive change. The empirical findings explore how consumers engage in the digital ecosystem through actions with physical devices, digital haptics, and platforms. The findings highlight how the digital materiality of the engagement ecosystem generates new kinds of engagement practices including uncovering, appropriating, and cultivating. The study advances current thinking on engagement by offering a holistic view of engagement practice that encompasses multiple technologies and rejects technological mediation. This paper offers original theoretical insights into the status of digital technologies in consumer engagement, setting new directions for the future research on engagement.
Anna Morgan-Thomas Laurence Dessart C Veloutsou
211103599
Promoting Consumer Engagement in Online Communities through Virtual Experience and Social Identity
With the development and proliferation of online games, understanding how to seize these players has become an essential issue for academic scholars and practitioners. Based on virtual experience in online gaming communities and consumer engagement perspectives, this research developed and verified a multi dimensional framework for assessing how to retain and encourage players continuous dedication and engagement behaviors. The proposed framework illustrates the interrelationships among six constructs in online gaming communities: social presence, telepresence, cognitive social identity, affective social identity, psychological engagement, and behavioral engagement. Data collected from 338 players who have experience in engagement behaviors in online gaming communities. The collected data were examined against the research framework using structural equation modeling (SEM) The research findings offer sufficient evidence that behavioral engagement is influenced by psychological engagement, which consecutively, are determined by cognitive social identity, affective social identity, social presence, and telepresence. More importantly, the mediating analysis indicated that psychological engagement is a crucial mediator, meaning that consumer engagement is a sequential process, and behavioral engagement cannot independently exist without psychological engagement. Taken together, the research results of this study have several critical theoretical and practical implications for future academic researchers and practitioners to have better understanding of consumer engagement. By doing so, the game companies can have sustainable competitive advantage and support sustainable development.
Yu-Wei Chuang
211337732
The determinants of consumer engagement in restaurant food waste mitigation in Poland: An exploratory study
Abstract The growing magnitude of restaurant food waste undermines the environmental sustainability of the global sector of food service provision. The challenge of restaurant food waste is of particular concern for transitional and developing economies where food consumption out of home is becoming increasingly popular. In these markets, a large share of restaurant food waste comes from customer plates, which highlights changes to consumer behaviour as an important mitigation opportunity. Little is however known about how these behavioural changes can be activated and subsequently reinforced. This study explores the prerequisites of consumer involvement in mitigating restaurant food waste in Poland, a transitional economy in East Central Europe. It tests the role of such prerequisites of pro environmental consumer behaviour as public environmental knowledge, environmental concern, anticipated regret and pro environmental behaviour at home in shaping positive customer attitudes towards the need to mitigate restaurant food waste with a subsequent trigger of behavioural intentions to engage in mitigation. The study offers policy and management recommendations on how these behavioural intentions can be reinforced.
Viachaslau Filimonau Jorge Matute Magdalena Kubal-Czerwinska Kinga Krzesiwo Miroslaw Mika
212669132
Psychometric Properties of the Altarum Consumer Engagement (ACE) Measure of Activation in Patients with Prediabetes
Background Patient activation is associated with better outcomes in chronic conditions. Objective We evaluated the psychometric properties of the 12 item Altarum Consumer Engagement(tm) Measure (ACE 12) in patients with prediabetes. Participants ACE 12 was administered to patients in the Prediabetes Informed Decisions and Education Study. Main Measures We conducted an exploratory factor analysis followed by confirmatory factor analytic models. We evaluated item response categories using item characteristic curves. Construct validity was assessed by examining correlations of the ACE 12 scales with education, depressive symptoms, self rated health, hemoglobin A1c, body mass index, and weight loss. Key Results Participants n 515) had a median age of 58; 56% were female; 17% Hispanic; 54% were non White. The scree plot and Tucker and Lewis reliability coefficient (0.95) suggested three factors similar to the original scales. One item loaded on the navigation rather than the informed choice scale. Ordinal alpha coefficients for the original scales were commitment (0.75) informed choice (0.71) and navigation (0.54) ICCs indicated that one or more of the response categories for 5 of the 12 items were never most likely to be selected. Patients with lower education were less activated on the commitment r 0.124, p 0.004) choice r 0.085, p 0.009) and overall score r 0.042, p 0.011) Patients with depressive symptoms had lower commitment r 0.313, p 0.001) and overall scores r 0.172, p 0.012) Patients with poorer health scored lower on the Commitment r 0.308, p 0.001) Navigation r 0.137, p 0.001) and overall score r 0.279, p 0.001) Conclusion The analyses provide some support for the psychometric properties of the ACE 12 in prediabetic patients. Future research evaluating this tool among patients with other chronic conditions are needed to determine whether Q1 (I spend a lot of time learning about health) should remain in the informed choice or be included in the navigation scale. Additional items may be needed to yield acceptable reliability for the navigation scale.
Journal of General Internal Medicine
Yelba Castellon-Lopez Kia Skrine Jeffers Obidiugwu Kenrik Duru Gerardo Moreno Tannaz Moin Jonathan F Grotts Carol M Mangione Keith C Norris Ron D Hays
219443383
Factors affecting consumer engagement on online social networks: self congruity, brand attachment, and self extension tendency
This paper aims to examine a chain of relationships running from self congruity with a brand that can stem from the actual, ideal or social self to brand attachment and from there to consumer engagement on social networking sites (SNS) specifically liking, sharing and commenting. It further advances self extension tendency (SET) as a moderator affecting the self congruity brand attachment link.,Two studies were conducted to test four hypotheses. Study 1 (n 282) engaged a self administered survey with students at a large Australian university. Study 2 (n 342) was conducted amongst the members of an Australian online panel and thus, enhances generalizability.,Activated self congruity orientations are brand specific. Both studies reveal that two of the three self congruity orientations affect brand attachment, which, in turn, influences consumers' proclivity to like, share and comment on Facebook. Moreover, the self congruity brand attachment relationship is moderated by SET. When SET is high, it strengthens the relationship between a self congruity orientation and brand attachment.,Accepted methodological approaches were used to improve the veracity of the findings. Nevertheless, further research should consider a wider area of focal brands (e.g. store brands, mundane brands, luxury brands) and other SNS.,SNS are widely acknowledged as a key marketing channel affecting both pre and post purchasing behaviours. Discussed here are means to trigger pro brand advocacy behaviours.,These findings extend existing theory in three ways as follows: they show social self congruity affects brand attachment in online contexts, brand attachment is a mediating variable affecting pro brand social networking behaviours and SET moderates the self congruity brand attachment relationship. SNS are widely acknowledged as a key marketing channel affecting both pre and post purchase behaviours; hence, these insights have theoretical and practical relevance.
Fazlul Kabir Rabbanee Rajat Roy Mark T Spence
213805980
The Effect of Social Network Marketing, Attitudes Toward Social Network Marketing and Consumer Engagement on Consumer Purchase Intention on Batik
This research aims to examine the effect of social network marketing, attitudes towards social network marketing, and consumer engagement on consumer purchase intention on Batik. This study was quantitative and causal type research. Sampling used non probability and purposive sampling methods. The data was taken from 210 active users of social network marketing, who are Batik consumers in Surabaya and know any sellers or brands of Batik that carry out a social network marketing and have once commented on those social network marketing sites. Data were further analyzed by structural equation modeling using SPSS 22.0 and AMOS 22.0. The results found that there was no direct effect of social network marketing towards consumer purchase intention on Batik, but there was an indirect effect of consumer engagement between the relationship of social network marketing and consumer purchase intention on Batik. There was also an indirect effect of attitudes towards social network marketing between the relationship of social network marketing and consumer purchase intention on Batik.
A Syaifullah A Christina Rahardja Honantha
211552079
Investigating the Impacts of Brand Social Media Posts' Linguistic Styles on Consumer Engagement
Enhancing consumer engagement with brand posts on social media is challenging to digital marketers. However, it is unclear what contents work better for which brand and in what way. This paper investigates the impacts of three brand post linguistic styles (i.e. emotionality, complexity, and informality) and finds that brand posts' linguistic styles can impact consumer engagement. The findings improve our understanding of the role that language plays in brand communications on social media.
HICSS
Qi Deng Michael J Hine Shaobo Ji Yun Wang
211552115
Consumer Engagement with Brand Posts on Social Media: Current State and Research Agenda
Social media has become an integral part of the marketing communication mix and has changed the way that brands and consumers engage with each other. To marketers, consumer engagement with brand posts on social media is crucial because it is essential for creating social contagion effects and positively impacts consumers' perceptions of brand. However, social media marketers are struggling with approaching the creative brand contents in a way that maximizes consumer engagement. In academia, while some research suggests that marketers can strategically design brand contents that improve consumer engagement, it is not clear what contents work better, for which brand, and in what way. This paper presents a review of previous literature on consumer engagement with brand social media posts. Through the literature review, this paper summarizes the factors that are found to impact consumer engagement with brand social media posts. As such, this paper identifies several research streams which can be pursued.
HICSS
Qi Deng Michael J Hine Shaobo Ji Yun Wang
213516533
Art to enhance consumer engagement in the luxury fashion domain
This paper explores an opportunity for luxury fashion brands to strengthen their engagement with consumers through the arts and without undermining the exclusivity of the luxury product.,This paper is based on an interpretive qualitative approach aiming to specifically investigate Fondazione Prada a contemporary art gallery owned and managed by the fashion brand Prada. Data were collected through semi structured interviews and a focus group implemented with the "mystery shopper" technique. Template analysis was used to analyse the data.,Fondazione Prada has the potential for a deep engagement, but specific lack of dialogue and interaction needs to be addressed. Learning from and sharing values with the public through a two way peer conversation elicited by contemporary art will benefit both the foundation and the fashion brand, in generating value as the result of a spillover effect. Thus, a significant competitive advantage might be gained.,This paper extends work on consumer brand engagement in physical and non commercial "brand's places" by evaluating the engagement provided by contemporary art foundations owned by luxury fashion brands. By leveraging the engaging nature of contemporary art, luxury fashion brands could provide an inclusive and engaging experience without undermining the characteristic of exclusivity of the luxury product and hence, gain a significant competitive advantage for the brand.
Alessia Grassi