Trademark translation skopos
63188629
Skopos Theory and Trademark Translation Strategies
With the globalization of economy,trademark translation becomes a key ingredient in the transnational economic activities.Traditional Chinese translation theory,however,can not guide trademark translation because of its own defects.The Skopos theory is a target culture oriented functional translation theory.It encourages the trademark translators to analyze the similarities and differences between the source language culture and the target language culture,bridge the gap between different cultures and create a version of trademark that is with the same expressiveness and vocativeness as or even better than the source text.
Yu Wei-quan
148088102
Transplantation of Cultural Images in Trademark Words from the Perspective of Skopos Theory
Cultural images in trademark words are of great significance to the meaning of the words.When trademark words are translated,target language culture should be respected and complied with to transplant cultural images under the guide of "Skopos Theory".The paper,in combination with translation practice,furnishes the following methods of transplantation of cultural images in translating trademark domestication,alienation,copy,compensation,conversion,replacement.
Pang Yan-jie
63489798
Perspective of Skopos Theory: Translation of English and Chinese Trademarks
Different from Dynamic Equivalence stated by E.Nida,skopos theorie put forward by German Functionalists offers a new perspective for trademark translation.According to Skopostheorie and the intentionality of trademark translation,methods ofliterary translation,transliteration and free translation can be employed to achieve good trademark translation to meet intercultural requirements.
Kang Can-hui
148049186
The Principles for Translating Foreign Brand Names Into Chinese From the Perspective of Skopos Theory
Researchers pay much attention to the study on specific translation methods in translating foreign brand names into Chinese at present,but the research into the principles of translating foreign brand names into Chinese from top to bottom is not deep enough.The paper puts forward three principles in translating foreign brand names into Chinese from the perspective of Skopos Theory,namely attribute relevance principle,culture adaptation principle and notability principle.In the meanwhile,the discussion is based on the combination with relevant theories of propaganda psychology and trademark science.It is pointed out that the three principles will have an influence on the practice of translating foreign brand names into Chinese,and it will also be an important guide for the translation of Chinese brand names.
Xie Ke
113494938
Translation Skills of English &Chinese Brand under Teleology
Different from Dynamic Equivalence stated by E. Nida, skopos theorie put forward by German Functionalists offers a new perspective for trademark translation. Based on Scopostheorie and from the perspective of intentionality of trademark translation, this paper first analyses the formation of English and Chinese trademarks, then points out that trademark translation can be achieved with literary translation, transliteration and free translation flexibly considering about intercultural factors.
Kang Can-hui
171542555
English Translation of the Network Hot Word " Antediluvian power" from the Perspective of Translation Skopos Theory
Exchanges between different ethnic groups and countries have become more frequent, with the advent of the network multimedia era, and the way of communication between people has become increasingly networked, and popular online words have emerged. The translation of online hot words has also become a topic of discussion among translators. In this paper, the author attempts to examine the English translation of the online hot words " Antediluvian power " from the perspective of Skopos theoretic translation theory, to explain the three principles of translation teleology in the process of translation of online hot words, seeking the resonance of the target language readers, considering cultural differences and successful cross cultural communication.
Hailong Li
195503028
An Analysis of Case Studies on English Chinese Trademark Translation Approach
With the continuous development of economic globalization, the number of imported goods in China is increasing, which makes the business links between China and foreign countries closer. Therefore, the translation of English trademark words is becoming more and more important. Many scholars have done this research with cross cultural communication theory, but this article mainly uses Newmark's communicative translation method to analyze several cases in commercial practice.
Dong Yue
231663096
Analysis of Business English Translation in Hospitality Industry Based on Skopos Theory
This thesis analyzes a purpose oriented business translation, Skopos theory, in the hospitality industry. The topics are related to the use of language and branding strategies. This thesis aims to propose a holistic approach to business translation for the hospitality business based on the theory and localization project. Different U.S. and Chinese business brands will be used as examples. Following the criticisms of Skopos theory, the business translator's responsibilities will be specified within a localization project in the process of international brand expansion.
Jialin Zhong
231395560
Application of "Three Beauty" Principle in Trademark Words Translation
To win the foreign market, a proper translation of trademark words is the first and foremost matter to consider. According to aesthetic pursuit of customers, this paper analyzes the features and translation skills of trademark words based on the "Three Beauty" Principle proposed by Xu Yuanchong. Based on the analysis of examples, it can be seen that a good trademark word and trademark translation should reflect aesthetic features in sound, image or (and) form. And proper translation skills like transliteration, literal translation and literal transliteration can be applied to realize the beauties and bridge the gaps in different cultures.
Cui Min
225263983
Translation Strategies of The Strange Days Under Skopos Theory
Sven Birkerts (1951 is an American essayist. His essay The Strange Days is well received by readers. In the context of globalization, literary translation is an important part of cultural exchanges. The Skopos Theory is the theory that applies the Skopos concept to translation. The core concept of Skopos Theory is that translation strategies and methods are determined by the purpose of translation. In the process of translation, the translator should follow three principles, namely, skopos rule, coherence rule and fidelity rule. The translation of literary texts coincides with the idea of Skopos Theory. This paper analyzes the advantages of Skopos Theory in the selection of translation strategies for the translation of The Strange Days from the perspective of the principle of skopos, coherence and fidelity.
Yumin Gong