Stakeholder value propositions on open community testbed of interactive public displays
We present a multi-stakeholder study of the value propositions that various actors associate with an open community testbed of interactive public displays. Our short-term objective is to enhance the current business model that generates revenue for covering the operational expenses of the tested. Our long-term objective is to establish an economically sustainable lifecycle model for the testbed that is based on successful value co-creation by multiple stakeholders. The five-pronged study includes a questionnaire study of local citizens using the displays, an online survey to the members of a local business coalition, and interviews of municipality representatives, commercial customers and content providers. Our study shows that different actors associate a wide range of economic, functional, emotional and symbolic values with the testbed. Our findings also emphasize the importance of communication in creating and nurturing these perceived value propositions.