Optimal Advertisement Strategies for Small and Big Companies
Many small and big companies in developing countries struggle to make their products or services known to the public. This is especially the case when there are new or have a new product. Most of them use publicity through radio, tv, social networks, billboard, SMS... Moreover, they also need to decide at what time to display their publicity for maximal effects. The companies which have more money typically used a simple strategy which consists in doing the publicity at many sources at different time or at a time such as to maximize the number of viewers. The smaller ones typically target the best popular programs.