Making the most of conspicuous production in hospital marketing.
In today's marketplace, having an effective marketing strategy is key to changing a hospital's image as well as the nature of the product/service. To make the strategy effective, the focus of hospital administrators should be on getting the most out of the hospital's budget, and making a socially responsible decision that can maximize the contribution margin of all marketing expenditures. This article presents a model which attempts to maximize the contribution of various inputs toward a better image and conspicuousness of a hospital.