Beyond Monetization: Creating Value through Online Social Networks
Social networking sites are typically monetized via side payments, buy-clubs and affiliate programs, access controls, aggregation of content and integrated mobile platforms. However, there are other often untapped ways to create value through social networks, especially those related to enhanced interaction with customers, and knowledge creation and dissemination within organizations. In this article, we shed new light on those new ways to create value and how they differ from conventional revenue streams.