Strategic Cost Management Practices Adopted by Segments of Brazilian Agribusiness
The perception that the globalization event creates an increasingly fierce competition between companies is already known by managers and customers (Shank & Govindarajan, 1997). Like in the other segments, in agribusiness the tougher competition has been one of the inducing vectors, among others, in the search for more effectiveness and efficiency in the use of resources, as a way of ensuring business continuity.