Corporate Household Data: Research Directions
Traditionally, organizations tend to acquire information on corporate structure and corporate relationships by contacting people in the organization who are familiar with these relationships. Problems arise when there is no consistent view of corporate structure and corporate relationships across all levels of organization and by differing outside organizations. Furthermore, corporate structure and corporate relationships evolve dynamically in the rapid changing business environment. How to capture and institutionalize organizational memory and knowledge base, and keep track of changes in and multiple views of corporate structure and relationships are two fundamentally critical tasks underpinning organization activities such as marketing promotion, financial risk analysis, and supply chain management. In this research 1 , we attempt to define the concept of corporate household data. We investigate how organizations acquire the knowledge and apply it to their business operations. Furthermore, we study how organizations learn to adapt to the various facets of corporate household data. With a well-defined corporate household structure, we can incorporate knowledge workers’ understanding of corporate relationship into organizational memory.