IMPACT OF ORDER OF ENTRY ON BUSINESS PERFORMANCE
Many research found that pioneer firm have high business performance than early follower but many research found that the follower firms can bit the pioneer performance. From the equivocal finding the researcher want to investigate whether the pioneer firms perform better than early follower and the relationship order of entry and business performance (market share and ROI). The Population are 465 textile companies with 200 employees listed in BPS Manufacturing Directory. CEO or Managing Director were selected as respondent. The results found that there is significant difference between order of entry on market share and ROI. This research also found that the pioneer performs better than early follower in achieving business performance (market share and ROI) and order of entry have positive relationship with business performance ( market share and ROI).