관광 e-마켓플레이스의 참여요인에 관한 연구
E-marketplace is a kind of B2B e-business system that supports business transactions between companies. If e-marketplace could be revitalized, we might expect not only the development of related industry but also the decrease of transaction costs between companies. Likewise, it is necessary to introduce and revitalize e-marketplace in tourism industry. Participants to tourism e-marketplace might be tourism-related companies like as travel agencies, lodging and shipping companies, etc. Also tourists want to search a variety of tourism products or contents. So tourism e-marketplace might have to include characteristics of B2C e-business systems as well as B2B e-business systems. Factors were found by analyzing the existing papers related with B2B e-marketplace and B2C web site. The purpose of this paper is to enumerate and assess significant factors that might influence in participating in the tourism e-marketplace through statistical survey.