Характеристика механизмов трансляции модных образцов костюма в СССР 1950-60-х годов
The authors consider the correlation between the official and unofficial mechanisms of suits fashionable models translation in the post-Stalin USSR, tend to determine the balance between independence and standard of person's appearance in soviet society, pay attention to the mechanism of popularizing the officially approved soviet style in fashion through mass media, and substantiate that the topicality of the article is related to the necessity to work out the new strategies of translating cultural-aesthetic models under modern conditions considering historical experience.