Медиакратия в ФРГ: американизация политической коммуникации?
The article is aimed to analyzing the level of mediatization of politics and of americanization of political communication in modern Germany. The author conducts historical analysis of the development of political communication in postwar Germany on the example of the relationship between media and chancellors, from Konrad Adenauer to Angela Merkel, making the conclusion that during the post-war German history more mediatized chancellors were replaced by less mediatized ones. It also turns out that those of them who were favorites of media in the beginning of their chancellorship, such as Willy Brandt and Gerhard Schroder, ended their political career as media victims”, and those who were more conservative in their attitude to political and image making technologies gradually gained popularity during their chancellorship, for example, Helmut Kohl and Angela Merkel. In general, although some mediacracy features are evident in the country, election results today do not give us the reason to talk about the high level of americanization of political communication in Germany.