Research on Customer Relationship Management System for Logistics Company Based on Supply Chain
Logistics companies are typical enterprises depending on the maintenance of customer relationships, in which the customers are important resources. The establishment of a supply chain management concept and the implementation of customer relationship management are propitious to improve the competitiveness of logistics enterprises. In this paper, the necessity of the implementation of customer relationship management is analyzed from the viewpoint of the characteristics of logistics companies, and the approaches for logistics enterprises to effectively implement the customer relationship management are explored at the same time. The research can provide a theoretical support for logistics enterprises to implement customer relationship management. Experience has shown that establishing a customer-requirement-centric customer relationship management orienting supply chain is the source of competitive advantage in logistics companies. It also can become non-imitated barriers in the competition among logistics companies.