THE MS. STEREOTYPE REVISITED: IMPLICIT AND EXPLICIT FACETS
Implicit and explicit stereotypes toward the title Ms. were examined. Participants read a short description of a target person whose title of address varied (Ms., Mrs., Miss, Mr.). They then rated the person on agentic and communal traits and completed an Implicit Association Test. Replicating earlier research (Dion, 1987), at an explicit level, women using the title Ms. were seen as less communal than individuals using the title Mrs. or Mr. and more agentic than individuals using the titles Mrs., Mr., or Miss. This time, however, women using the title Miss were also seen as less communal and more agentic than women using the title Mrs. but not as agentic as women using the title Ms. On the implicit measure, Ms. was relatively more associated with agentic than communal traits compared to Mrs. but not to Miss.