story: Sports Illustrated is an American sports media franchise owned by Time Inc. Its self-titled magazine has over 3 million subscribers and is read by 23 million people each week, including over 18 million men. It was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice. Its swimsuit issue, which has been published since 1964, is now an annual publishing event that generates its own television shows, videos and calendars. 
  
  There were two magazines named "Sports Illustrated" before the current magazine began on August 16, 1954. In 1936, Stuart Scheftel created "Sports Illustrated" with a target market for the sportsman. He published the magazine from 1936 to 1938 on a monthly basis. The magazine was a life magazine size and focused on golf, tennis, and skiing with articles on the major sports. He then sold the name to Dell Publications, which released "Sports Illustrated" in 1949 and this version lasted 6 issues before closing. Dell's version focused on major sports (baseball, basketball, boxing) and competed on magazine racks against "Sport" and other monthly sports magazines. During the 1940s these magazines were monthly and they did not cover the current events because of the production schedules. There was no large-base, general, weekly sports magazine with a national following on actual active events. It was then that "Time" patriarch Henry Luce began considering whether his company should attempt to fill that gap. At the time, many believed sports was beneath the attention of serious journalism and did not think sports news could fill a weekly magazine, especially during the winter. A number of advisers to Luce, including "Life" magazine's Ernest Havemann, tried to kill the idea, but Luce, who was not a sports fan, decided the time was right.
questions: What's the topic of focus?
questions: How many people read their magazine?
questions: How many subscribe to it?
questions: How many of the readers of male?
questions: Since when has the swimsuit issue been published?
questions: How many of the Sports Illustrations were there initially?
questions: When did that change?
questions: Who was their target group?
questions: What was created in 1936?
questions: Who created it?
questions: How often would it come out then?
questions: Who worked for Time magazine?
questions: What did people think of sports journalism then?
answers: Sports Illustrated
answers: Sports Illustrated
answers: 23 million
answers: read by 23 million people
answers: over 3 million
answers: magazine has over 3 million subscribers
answers: over 18 million
answers: including over 18 million men
answers: 1964
answers: ts swimsuit issue, which has been published since 1964
answers: two
answers: There were two magazines named "Sports Illustrated"
answers: August 16, 1954
answers: before the current magazine began on August 16, 1954
answers: the sportsman
answers: a target market for the sportsman
answers: the magazine
answers:  He published the magazine from 1936
answers: Stuart Scheftel
answers: Stuart Scheftel created "Sports Illustrated
answers: monthly
answers: on a monthly basis
answers: Henry Luce
answers: "Time" patriarch Henry Luce 
answers: many believed sports was beneath the attention of serious journalism
answers: many believed sports was beneath the attention of serious journalism