(CNN) -- Obsession often brings joy and sorrow in equal measure. 

Inside that thin, shiny packet giving off a mystical glow sits five stickers -- five faces of five men whose very presence can turn lives upside down. 

Welcome to the world of World Cup sticker collecting. 

"My girlfriend gave me an ultimatum the other day, her or the football stickers? Shame really, I thought she was the one," Daniel Blazer, a British collector, told CNN. 

While most relationships survive the sticker phase, Blazer is not alone in his infatuation with the shiny adhesives which smile back at those dreaming of the holy grail -- the full sticker album. 

Some are relentless in their pursuit of that holy grail, setting up spreadsheets and even calling in their spouse to increase the odds of successful swapping. 

"My husband, Stephen, is obsessed with his sticker album," Emma Conway, who blogs under the name of brummymummyof2, told CNN. 

"He has his own spreadsheet so he knows what he needs and what he doesn't. It does get annoying. 

"Every time I go near a shop I have to get my three-year-old daughter some stickers and then get some for my 31-year-old husband. 

"He's a fantastic dad to our two children but I think the opportunity to collect stickers reminds him and his friends of being kids. 

"When I go to work, he gives me his swaps, and I swap them with my colleagues and then bring them back. 

"I'm like a drug dealer...but with stickers." 
What event are the stickers associated with?
How many people are quoted in the article?
Is one of them a man?
Where's he from?
What's his name?
Who's the other person quoted?
Is she single?
What is her spouse's name?
How old is he?
How many children do they have?
How many people in their family collect stickers?
Who, besides the husband, does?
Does Stephen have a method to keep track of his stickers?
What is it?
Does the wife have a blog?
What screen name does she use?
Does she help her hubby with his hobby?
How?
Does she help in another way?
How's that?
the World Cup
World Cup sticker collecting. 
two
Daniel Blazer
yes
Daniel Blazer,
Britain
Daniel Blazer, a British collector
Daniel Blazer
Daniel Blazer, a British collector, told CNN. 

Emma Conway
Emma Conway, who blogs under the name of brummymummyof2, told CNN
no
My husband, Stephen
Stephen
My husband, Stephen
31
my 31-year-old husband
two
our two children
two
my three-year-old daughter some stickers
their three-year-old daughter
I have to get my three-year-old daughter some stickers
yes
He has his own spreadsheet
a spreadsheet
He has his own spreadsheet
yes
Emma Conway, who blogs
brummymummyof2
who blogs under the name of brummymummyof2
yes
get some for my 31-year-old husband
she buys them for him in shops
and then get some for my 31-year-old husband
yes
I swap them with my colleagues and then bring them back
take them to work and swaps with colleagues
When I go to work, he gives me his swaps, and I swap them with my colleagues and then bring them back