Las Vegas (CNN) -- For David Shafter, it should have been a dream: A crush of excited people swarming his booth at the International Consumer Electronics Show, where his startup is launching its first product. 

But all the people hoisting cameras and raising themselves on tiptoe for a better view Wednesday afternoon weren't there to see his robot. They were angling for a peek at pop star Justin Bieber, who was making an appearance at the booth next door. 

"We're pretty much shut down," said Shafter with a weary look of resignation, as rubberneckers squealed and shouted "Justin!" in the background. "We can't run our demos." 

Shafter's fledgling company, Xybotyx, is making its first appearance at CES to introduce its Xybot, a hockey-puck-shaped robotic device that zips around on little wheels, controlled by an iPhone or iPod Touch. 

Owners can download apps to their phone that give the robot specific behaviors, like avoiding obstacles. The gadget will go on sale this spring at the quirky price of $111.11. 

But none of the hundreds of people pressed up against his booth cared about that. 

They only had eyes for the teen singer with the sideswept hair who was greeting fans nearby at the TOSY booth, where he made an appearance on behalf of that company's new mRobo, a portable speaker that morphs, "Transformers" style, into a little dancing robot. 

Middle-aged tech execs aren't exactly Bieber's demographic, but many onlookers said they were there to get photos or autographs for their teen-age kids. Some people even asked if they could climb atop Shafter's plywood demo table to get a better view. (The answer was no.) 
Who owns Xybotyx?
Is this a new company?
What product do they make?
What is that?
What does it look like?
What does is use to move?
How do you tell it what to do?
Where is he introducing it?
Is it going  well?
Who is his neighbor at the show?
What is their product called?
What is it?
Does it do something special?
What?
How are they doing at the show?
Why?
Who is that?
Does he have a lot of middle age fans?
Why do they want to see him so bad?
Did Shafter let them use his table?
David Shafter
Shafter's fledgling company, Xybotyx
yes
Shafter's fledgling company, Xybotyx
Xybot
Xybotyx, is making its first appearance at CES to introduce its Xybot
a robotic device
 Xybot, a hockey-puck-shaped robotic device
a hockey puck
, a hockey-puck-shaped robotic device
wheels
 zips around on little wheels
with an iPhone or iPod Touch
controlled by an iPhone or iPod Touch
the International Consumer Electronics Show
 the International Consumer Electronics Show, where his startup is launching its first product
no
"We're pretty much shut down," said Shafter 
TOSY
 greeting fans nearby at the TOSY booth
mRobo
 that company's new mRobo
a portable speaker
 mRobo, a portable speaker 
yes
 a portable speaker that morphs, "Transformers" style, into a little dancing robot
morphs into a dancing robot
 a portable speaker that morphs, "Transformers" style, into a little dancing robot
well
They only had eyes for the teen singer with the sideswept hair who was greeting fans nearby at the TOSY booth
Justin Bieber is there
where he made an appearance on behalf of that company's new mRobo
a pop star
pop star Justin Bieber,
no
Middle-aged tech execs aren't exactly Bieber's demographic
to get photos or autographs for their teen-age kids
but many onlookers said they were there to get photos or autographs for their teen-age kids
no
The answer was no