There is no doubt that Apple is well aware of the increased competition in the market and could be in a hurry to put another device out there, said Ramon Llamas, senior research analyst at IDC Mobile Devices Technology and Trends. Given its history with product launches and business policy, though, Apple probably isn't going to rush an iPhone release simply to put it on shelves, he said. 

"If you're Tim Cook (CEO of Apple), you're thinking if you want to pay more attention to how to keep growing that bottom line and keep investors happy, or continue with the same approach from Apple, which is do what we can do and manage products and releases in the best way they can work for us. Apple usually does things in their own time ,and I'm having a hard time buying this May or June timeline." Llamas told Mac News World. 

While it,s probable that Apple is definitely in a testing stage for its next smartphone , consumers likely have a standard wait for the finished product, said Colin Gibbs, analyst at GigaOm Pro. 

"It typically takes a year or longer to create a state-of-the-art smartphone, so no one should be surprised Apple is in the testing stages with the next iPhone. And while it's possible that Apple could launch the next iPhone this spring or summer, I'm not expecting to see it until a little later in the year," he told Mac News World. 

When it does launch, though, it could be in a variety of colors, said Gibbs. "Apple has already tested the waters with releasing colored devices when it revamped(,)its iPod line last fall, so it's not too much of a stretch to believe it would want the new twist with its smartphone, as well". 

"I wouldn't be surprised if the new iPhone becomes available in some new colors,'' he said. "That could be done pretty cheaply ,and it would give Apple a new marketing angle."
Who is Tim Cook?
What should you think if you were him?
How long does it take to make a great smartphone?
Is Apple testing the next iPhone?
When could it hit the market?
Will it only be in one color?
Are they aware of the competition out there?
Who is Ronald llamas?
Does he think Apple will rush the iPhone release?
What does Colin Gibbs say about waiting for the release?
Who is he?
CEO of Apple
Tim Cook (CEO of Apple)
you're thinking if you want to pay more attention to how to keep growing that bottom line and keep investors happy
you're thinking if you want to pay more attention to how to keep growing that bottom line and keep investors happy
a year or longer
It typically takes a year or longer to create a state-of-the-art smartphone
yes
Apple is in the testing stages with the next iPhone
later in the year
 I'm not expecting to see it until a little later in the year
it could be in a variety of colors
it could be in a variety of colors
yes
give Apple a new marketing angle
senior research analyst at IDC Mobile Devices Technology and Trends
Ramon Llamas, senior research analyst at IDC Mobile Devices Technology and Trends
no
Apple probably isn't going to rush an iPhone release simply to put it on shelves
consumers likely have a standard wait
consumers likely have a standard wait for the finished product, said Colin Gibbs
an analyst at GigaOm Pro
Colin Gibbs, analyst at GigaOm Pro