Technology is creating big changes in the music industry. Music lovers listen to and buy music on the Internet. They can watch live concerts of favorite artists online. And music makers, as well as music industry officials, use social media to reach an increase public interest. 

Nick Sherwin is the founder of the band called Suburban Skies. He says today's technology permits a band to control its own future. He said, "Social media is a wonderful thing. You can make use of it to reach the public." Sherwin says the Internet and social media have created possibilities for musicians. He says the new way to success is to give visitors more than one type of experience. "The most important thing is the content. You have to have songs and videos to show the audience. But I think it is extremely important to do shows, to build your brand, and to make you well known, " Sherwin said. 

Music industry officials discussed the future of the business during an international conference in Los Angeles, California. They said musicians are choosing to perform live across the country, following the drop in CD sales in the Unites States. Rob Light is head of music with a creative artists agency. He said, "Most of the income for artists is now coming from the live marketplace." 

Along with the popularity of live music there has been a big increase in the number of music festivals. These events are advertised on social media. Pasquale Rotella leads Insomniac, a company that produces electronic dance music festivals in several countries. "Someone could make it in their bedroom and put it out there. People can gain fans online without anyone's help. That has completely helped the growth of dance music. " said Rotella. 

Bob Pittman leads the radio organization -- Clear Channel Communication. He says music lovers are still listening to the radio, although there are new ways of finding music. He says 70 percent of Americans say they discover new music from what they hear on the radio. But Rob Light says radio will soon be a thing of the past. However, Nick Sherwin is not worried. He just wants to reach everyone who likes his style of music with the help of the Internet.
Where music is widely available these days?
Who is Nick Sherwin?
Which one?
According to him what tech permits today?
What is his opinion about social media?
What one can do with it?
Did it open possibilities?
For whom?
What is his suggestion about giving experience?
What two things one must have?
What he thought very crucial?
Are the officials meeting somewhere?
Where?
In which city?
What is their main topic?
Did CD sales drop?
What the musicians doing then?
What festivals are on the rise?
Who is Bob Pittman?
According to him what percentage get new music from radio?
on the Internet.
Music lovers listen to and buy music on the Internet.
the founder of the band
Nick Sherwin is the founder of the band called Suburban Skies
Suburban Skies
Nick Sherwin is the founder of the band called Suburban Skies
a band to control its own future
He says today's technology permits a band to control its own future
It is a wonderful thing
Social media is a wonderful thing
use it to reach the public.
You can make use of it to reach the public.
Yes
Sherwin says the Internet and social media have created possibilities for musicians.
for musicians.
Sherwin says the Internet and social media have created possibilities for musicians.
to give visitors more than one type of experience
He says the new way to success is to give visitors more than one type of experience
to have songs and videos to show the audience
The most important thing is the content. You have to have songs and videos to show the audience
the content.
"The most important thing is the content. 
Yes
Music industry officials discussed the future of the business during an international conference in Los Angeles, California.
international conference
international conference in Los Angeles, California
in Los Angeles, California.
 in Los Angeles, California.
musicians are choosing to perform live
They said musicians are choosing to perform live across the country, following the drop in CD sales in the Unites States.
Yes
 the drop in CD sales
performing live
Most of the income for artists is now coming from the live marketplace
music
a big increase in the number of music festivals. 
leads the radio organization -- Clear Channel Communication.
Bob Pittman leads the radio organization -- Clear Channel Communication.
70 percent
He says 70 percent of Americans say they discover new music from what they hear on the radio.