Beijing (CNN) -- Entrepreneurs of all stripes are cashing in on the Lin-sanity phenomenon as swiftly as the NBA sensation can pull off his furious fast breaks. 

It has been only three weeks since Jeremy Lin, the 23-year-old American-born point guard of Taiwanese descent, came out of obscurity to lead the listless New York Knicks to a winning streak. 

But while their winning run has come to an end, Lin has gone on to become a media and marketing darling. Lin-related products have become hot items. 

In New York, merchandise retailers are doing brisk business selling Lin's No. 17 jerseys. "He's made the Knicks relevant again," says Larry Dimitriou, manager of Modell's Sporting Goods store in Manhattan. 

Jeremy 'Lin-demand' in China 

"We constantly get Lin jerseys every day," he says. "I put one in the window to show people we have them. A short time later, they're gone." 

Just as nimble and quick are the publishers of "Linsanity: The Improbable Rise of Jeremy Lin" by Alan Goldsher, an electronic book that was turned around in just 72 hours. Available wherever e-books are sold, Goldsher's insta-book costs just $1.99. 

According to Digital Book World, fast-thinking authors have already churned out least seven e-books, all about the humble and wholesome Harvard graduate. The other Lin-inspired titles include, "Jeremy Lin: Advice from Sun Tzu on Basketball and the Art of War," and "The Zen of Jeremy Lin." 

Not to be outdone, Lin himself has filed to trademark "Linsanity." The application, filed through the U.S. Patent and Trademark Office, would give him exclusive rights to put the signature term on more than 50 consumer products, including clothing, mugs and even action figures. 
Who lead a basketball team on a winning streak?
What team?
What are popular consumer products right now?
What other country is he popular in?
Are there books about him?
How many?
Who is an author of one?
How long did it take him to write the book?
How much does the book cost?
What did Lin do so he wouldn't be outdone?
What does that do?
How old is lin?
Where was he born?
Does he have any other ethnicity background?
Which is?
Who said that LIn made the ball team relevant again?
What's his profession?
Where is that located?
Are Lin's jersey's sold fast?
What type of business people are cashing in on Lin's popularity?
Jeremy Lin,
Jeremy Lin, the 23-year-old American-born point guard of Taiwanese descent, came out of obscurity to lead the listless New York Knicks to a winning streak. 
New York Knicks
 to lead the listless New York Knicks to a winning streak. 
Lin's No. 17 jerseys.
 selling Lin's No. 17 jerseys. 
China
eremy 'Lin-demand' in China 
Yes
Just as nimble and quick are the publishers of "Linsanity: The Improbable Rise of Jeremy Lin" by Alan Goldsher, 
Seven
already churned out least seven e-books,
Alan Goldsher,
Just as nimble and quick are the publishers of "Linsanity: The Improbable Rise of Jeremy Lin" by Alan Goldsher,
72 hours.
an electronic book that was turned around in just 72 hours.
$1.99.
Goldsher's insta-book costs just $1.99. 
filed to trademark "Linsanity.
Not to be outdone, Lin himself has filed to trademark "Linsanity.
give him exclusive rights to put the signature term on more than 50 consumer products
would give him exclusive rights to put the signature term on more than 50 consumer products
23
Jeremy Lin, the 23-year-old
America
Jeremy Lin, the 23-year-old American-born point
Yes
American-born point guard of Taiwanese descent,
Taiwanese
 of Taiwanese descent, 
Larry Dimitriou
He's made the Knicks relevant again," says Larry Dimitriou
\manager of Modell's Sporting Goods store
Larry Dimitriou, manager of Modell's Sporting Goods store 
Manhattan.
Modell's Sporting Goods store in Manhattan. 

Yes
In New York, merchandise retailers are doing brisk business selling Lin's No. 17 jerseys.
selling Lin's No. 17 jerseys.
 selling Lin's No. 17 jerseys. 