(CNN) -- Apple CEO Tim Cook might soon be sharing Silicon Valley's most expensive cup of coffee. 

Sometime in the next year, Cook will sit down for a cup of mud with someone who has paid at least $210,000 for the privilege. 

Apple fandom taken to its craziest, and costliest, extreme? Perhaps. But it's all for a good cause. 

Cook has volunteered, through the online-auction site Charity Buzz, to share up to an hour of his precious time with two lucky (and deep-pocketed) winners. Proceeds from the auction will go to The RFK Center for Justice and Human Rights, an international nonprofit founded as a memorial to Robert F. Kennedy by his family and friends. 

In the auction's first day, Cook had gotten 52 bids, starting at $5,000 and spiraling upward quickly. The leading bid Thursday evening was $210,000, and there were still 19 days to go until bidding closes May 14. 

The coffee chat will happen at Apple's Cupertino, California, headquarters. The winner may bring along one guest. 

The move fits in with the more open public persona Cook has adopted since replacing late Apple CEO and co-founder Steve Jobs. One of the knocks on Jobs was that he never contributed much of his considerable fortune, or celebrity, to charity -- at least not in the public ways other tech titans like Microsoft's Bill Gates and Facebook's Mark Zuckerberg have. 

By some measures, a $180,000 coffee meeting with the chief of the world's leading tech company might be a bargain. An anonymous bidder paid $3.4 million last year for lunch with investor Warren Buffett. 
What action site was used for the charity?
How much time was auctioned?
Of whose time?
Who is that?
How many winners will there be?
What will the money be used for?
Who founded it?
In whose honor?
How many bids were there on day one?
What did they start at?
When does the action end?
How much has the bid reached so far?
Who did Cook replace?
What is one thing that Jobs did not do?
Who is he compared to?
Did Warren Buffet have a lunch with him up for auction?
How much did it make?
Where will the winners sit and talk with Cook?
Can the winner bring anyone?
What will they drink?
Charity Buzz
Charity Buzz
an hour
an hour
Tim Cook
Tim Cook
Apple CEO
Apple CEO
two
two
The RFK Center for Justice and Human Rights
The RFK Center for Justice and Human Rights
Robert F. Kennedy's family and friends.
Robert F. Kennedy by his family and friends. 
Robert F. Kennedy
Robert F. Kennedy
52
52
$5,000
$5,000
May 14
May 14
$210,000
$210,000
Steve Jobs
Steve Jobs
He did not contribute to charity.
he never contributed much of his considerable fortune, or celebrity, to charity
Mark Zuckerberg and Bill Gates
Mark Zuckerberg
Yes.
An anonymous bidder paid $3.4 million last year for lunch with investor Warren Buffett.
$3.4 million
$3.4 million
Cupertino, California
Cupertino, California
Yes
he coffee chat will happen at Apple's Cupertino, California, headquarters. The winner may bring along one guest. 
coffee
coffee