(CNN) -- As prodigal golfer Tiger Woods resumes the world's No. 1 ranking, his chief sponsor, Nike, unveiled a slogan Tuesday that provokes robust debate on what is redemption and has Woods attained it. 

"Winning takes care of everything" is what Nike declared on its social media outlets after Woods completed his long climb back to the top ranking, more than three years after his extramarital affairs ruined his marriage and embarrassed him. Woods and ex-wife, Elin Nordegren, have two children. 

Many fans and consumers are now raging against the new campaign by Nike, which stood by Woods in his fall from grace as most other sponsors dumped him. 

"Will not buy anything Nike again," wrote Melissa Santa-Cruz of Wisconsin on Nike's Facebook page. 

"THIS AD MAKES ME SICK!" wrote Julie Drake, a high school teacher who said she will use the ad for a classroom discussion. "Shame on you!" 

Others, however, endorsed the slogan. 

"Love your Ad Nike," wrote Brian Edwards. "Keep up the good work." 

Opinion: For Tiger, winning does take care of everything 

The passionate opinions roil during a week when redemption is on the minds of Jews celebrating Passover and Christians preparing for Easter. 

The controversy grows from whether winning indeed absolves transgressions -- and even prompts a return to grace. The narrative plays out in different ways for different public figures. 

"I think that winning, especially in Tiger Woods' case, really does change things because it reminds people why they fell in love with him years ago. It was for his game and his ability to consistently make those tough shots over and over again. That's why we're in awe of Tiger," said CEO Melinda Travis of PRO Sports Communications, a strategic communications and crisis management firm in Los Angeles. 
Who wrote "This Ad makes me sick!"?
What was her profession?
Who is Tiger Woods?
What is his world rank?
Who is his chief sponsor?
What did they post on their social media?
Why?
What happened three years before that?
How did that affect him?
Who was he married to?
Did they have any children?
How many?
Did Nike stand by him through that?
How did that make fans and consumers feel about Nike?
What did his other sponsors do?
Who is Melissa Santa-Cruz?
What did she write on their page?
What did other fans do?
What did they write?
Why was redemption on their minds?
Julie Drake
"THIS AD MAKES ME SICK!" wrote Julie Drake
a high school teacher
Julie Drake, a high school teacher 
prodigal golfer
prodigal golfer Tiger Woods 
No. 1
Tiger Woods resumes the world's No. 1 ranking,
Nike
his chief sponsor, Nike
"Winning takes care of everything"
"Winning takes care of everything" is what Nike declared on its social media
Woods got top of his rank
Woods completed his long climb back to the top ranking
extramarital affairs ruined his marriage
more than three years after his extramarital affairs ruined his marriage
it embarrassed him
his extramarital affairs ruined his marriage and embarrassed him
Elin Nordegren
ex-wife, Elin Nordegren
Yes
Woods and ex-wife, Elin Nordegren, have two children. 
two
Woods and ex-wife, Elin Nordegren, have two children.
Yes
Nike, which stood by Woods in his fall from grace
angry
Many fans and consumers are now raging against the new campaign by Nike
dumped him
most other sponsors dumped him.
A fan of Nike's Facebook page
Melissa Santa-Cruz of Wisconsin on Nike's Facebook page. 
Will not buy anything Nike again
Will not buy anything Nike again," wrote Melissa Santa-Cruz
endorsed the slogan
Others, however, endorsed the slogan
"Love your Ad Nike,"  "Keep up the good work."
"Love your Ad Nike," wrote Brian Edwards. "Keep up the good work."
because Jews were celebrating Passover and Christians were preparing for Easter.
redemption is on the minds of Jews celebrating Passover and Christians preparing for Easter. 