(CNN) -- By all accounts, it was a storybook wedding. 

Eighty of the bride and groom's closest friends and family watched as the beaming couple exchanged rings under a bridge on New York City's shoreline in Astoria Park. 

Except these weren't your run-of-the-mill fairytale nuptials. In Joanna Scutts' storybook, the bride dazzled her husband-to-be in a gold-sequined, boatneck sheath on their wedding day. 

"I knew I didn't want a white dress, as it was really important to me to feel like myself at the wedding -- and I never wear white," she said. "I'm a pale-skinned redhead, and any shade of white makes me look dead." 

Scutts is one of many brides choosing to walk down the aisle in a nontraditional colorful dress. 

In this week's People Magazine, Jessica Biel reveals the custom pink Giambattista Valli Haute Couture gown that she wore when she tied the knot with Justin Timberlake in southern Italy on October 19. 

Biel certainly isn't the first celebrity to color outside the bridal lines: Reese Witherspoon graced the cover of People Magazine in April 2011 wearing a blush Monique Lhuillier gown for her second marriage; Sarah Jessica Parker famously wore black on her wedding day with Matthew Broderick; and Sofia Coppola married Thomas Mars in August 2011 in a violet Azzedine AlaÃ¯a dress. 

"Brides today want their wedding to be a reflection of their personality -- they're no longer embracing tradition for tradition's sake," said Nicole Sewall, the managing director of BHLDN, Anthropologie's bridal and special occasion brand. "We've seen a lot of brides throw the wedding rules, as we know them, out." 
Was there a special event?
how many attended?
Did the bride wear white?
Why not?
What color did she choose?
Did she have a tan?
Where was the ceremony?
How was it described?
Do a lot of people pick dresses that are not white?
Any famous people?
Who wore pink?
When was she wed?
Where?
To whom?
Who designed a blue gown?
Did anyone wear black?
Was it her first marriage?
Did anyone pick a purple dress?
What shade?
Who was the groom?
a wedding
 a storybook wedding
Eighty people
Eighty of the bride and groom's closest friends
no
nontraditional colorful dress. 

she never wears white
 never wear white
gold
gold-sequined, boatneck sheath
no
I'm a pale-skinned redhead
New York City
New York City
like a fairytale
fairytale nuptials
yes
a lot of brides t
many celebrities
celebrity
Jessica Biel
Jessica Biel reveals
October 19
on October 19
Italy
 Italy
Justin Timberlake
with Justin Timberlake
Reese Witherspoon
Reese Witherspoon
Sarah Jessica Parker
Sarah Jessica Parker famously wore black
no
second marriage;
Sofia Coppola
Sofia Coppola
violet
violet Azzedine AlaÃ¯a dress. 
Thomas Mars
Thomas Mars