COMMUNICATIONS AND ADVOCACY By 2025, COs and the RO have consistent and strengthened advocacy, communication and brand-building strategies in place to raise
public awareness and advocate on key child rights issues, while informing policy changes, which contributes to Technical Excellence In Policy And Programmes. UNICEF aims to achieve this through Advocacy And Communications, Advocacy And Public Engagement, Developing And Leveraging Resources And Partnerships. This contributes to the following Country Programme result: By 2025, Country Programmes, the ROMP, and humanitarian response plans, are efficiently designed, coordinated, managed and
supported to meet quality programming standards, thereby accelerating progress towards the KRCs, including in emergency settings