UN Women communication and visibility are enhanced to effectively advocate for gender equality and the empowerment of women In line with UN Women communications strategy, UNW ECO activities for 2020 will aim at advocating for women’s rights, empowerment and gender equality in addition to increasing UN Women’s visibility in support of resource mobilization. The main strategic multipliers that UNW Egypt will work on in 2020 are media, social media & celebrity engagement. UNW will continue its efforts to have strong partnerships with the media to increase media outreach in line with its planned programmatic activities and communications goals. UNW will work on increasing its online outreach and presence through investing in the digital space. To achieve this, UNW will systematically communicate its news, success stories/achievements while ensuring donor’s and partner’s visibility is fulfilled. UNW ECO is also planning to identify and engage champions and goodwill ambassadors who could support gender equality and the empowerment of women in a systematic and sustainable way instead of one time event support