STRATEGIC POSITIONING UNICEF's voice, reach and public engagement progressively increases and brand perceptions are strengthened to position UNICEF as
the leading expert, advocate and actor for children in Thailand and across the world, which contributes to Communication And Advocacy, Communication And Advocacy (Covid), Cross-Sectoral - Human Rights, Cross-Sectoral - Other Programme Areas. UNICEF aims to achieve this through Advocacy And Communications, Advocacy And Public Engagement, Operational Support To Programme Delivery, Partnerships And Engagement: Public And Private, Systems Strengthening And Institution Building, Systems Strengthening To Leave No One Behind. This contributes to the following Country Programme result: Programme Effectiveness