701 INCREASED ACTION BY BUSINESS, BUSINESS STAKEHOLDERS AND KEY INFLUENCER Increased action by business, business stakeholders and key influencers on the direct and indirect impact of business policies and
operations on children, which contributes to Private Sector Engagement. UNICEF aims to achieve this through Harnessing Power Of Business And Markets, Partnerships And Engagement: Public And Private. This contributes to the following Country Programme result:  Business and Key Business Stakeholders demonstrate growing willingness, commitment and resource allocation for protecting and
promoting child rights in policy and practice by 2022