MEDIA ENGAGEMENT Increased engagement with media at federal, state and community levels and other public platforms to facilitate behavior and social
change and promote the rights of children in Sudan, which contributes to Other Cross-Sectoral Programme Areas. UNICEF aims to achieve this through Advocacy And Public Engagement, Developing And Leveraging Resources And Partnerships, Evaluations, Research And Data, Fostering Innovation And Use Of New Technologies, Operational Support To Programme Delivery, Systems Strengthening And Institution Building. This contributes to the following Country Programme result: Evidence and coordination enables government, communities and partners to improve capacity and systems for equity-focused funding,
advocacy , policies & legislation, strategies, planning & supply chain management to scale up results for children.