MEDIA ADVOCACY By 2016, private and public advocacy leading to National Children's Council strengthening  key opinion-leaders and decision-makers
engagement  as well as progressive news media and digital platforms visibility and awareness initiatives about child rights., which contributes to Child Poverty / Public Finance For Children, Corporate External Relations And Partnerships, Communication And Resource Mobilization, Cross-Sectoral Communication For Development, Other Cross-Sectoral Programme Areas, Policy Advocacy â€“ Urban, Civil Society, Parliament, Environment. UNICEF aims to achieve this through Advocacy And Public Engagement, Developing And Leveraging Resources And Partnerships, Evaluations, Research And Data, Systems Strengthening And Institution Building. This contributes to the following Country Programme result: Children, young people, women and their duty bearers in targeted provinces and emergency prone areas adopt, sustain, and promote
select behaviours, attitudes and practices, to improve their well-being, to promote adherence to essential services and especially
help reduce early pregnancy, child marriage, malnutrition, lack of sanitation and HIV infection.