3.1.1 SOCIAL NORMS / PREVENTION & DEMAND By the end of 2015, in targeted priority areas of intervention, communities and child protection actors develop competencies for a
public opinion and community/family practices favorable to child protection., which contributes to Access To Justice, Child Protection â€“ Strengthen Families And Communities, Cross-Sectoral Communication For Development, Harmful Practices (Fgm/C And Child Marriage), Prevention And Response Services For Violence Against Children. UNICEF aims to achieve this through Advocacy And Public Engagement, Evaluations, Research And Data, Systems Strengthening And Institution Building. This contributes to the following Country Programme result: By the end of 2015, children are better protected against exclusion, violence, abuse, and exploitation through a strengthened child
protection system.