IR-12.1 CHILD PARTICIPATION IN MEDIA Capacity of media partners and children to develop evidence-based strategic communication approaches and implement communication
strategies that increase families access to information that improve their caring and protective behaviour towards children is
increased., which contributes to Cross-Sectoral Communication For Development, Operations Support To Programme Delivery. UNICEF aims to achieve this through Systems Strengthening And Institution Building. This contributes to the following Country Programme result: By the end of 2013, children, parents and community leaders have heard and understood child rights, as well as express their views
through media and communication channels.