Budget increase - Amendment to CTR 410-663 ''Africa-Europe Alliance Campaign''
Multiple Framework Contract PO/2018-06/A2-05-DEVCO The purpose of the amendment is to expand the geographical scope of the existing Africa campaign, adding four to five additional countries to the seven already covered in 2021, and to extend its implementation into 2022. Its objective is to position the European Union as Africas most reliable and inspiring partner among a young target audience (18-35 years) drawn from outside our stakeholder bubble. The campaigns messages are delivered through the medium of feel-good, ordinary hero stories illustrating the success of the Africa-EU partnership, amplified by national celebrity champions from the worlds of sports, the arts and entertainment. With a view to expanding the campaign activities into four additional countries in 2022, the proposed contract amendment concerns: -the extension of the implementation period by 12 months, from 36 to 48 months-a budget increase of EUR 2.5 M (38%), from EUR 6,496,535  to EUR 8,996,535