BRAND EFFECTIVELY MANAGED UNICEF brand, and that of donors, is effectively managed to avoid reputational risk, which contributes to Other Cross-Sectoral Programme Areas. UNICEF aims to achieve this through Advocacy And Public Engagement, Developing And Leveraging Resources And Partnerships, Operational Support To Programme Delivery. This contributes to the following Country Programme result:  Partnerships with Parliament,civil society, private sector and  the media established and strengthened for the promotion of child
rights