Social Marketing of Contraceptives in the Pacific Under the UNFPA's Strengthening Pacific Women’s Economic Empowerment through A Social Marketing Approach to Family Planning 2017-2020, the Australian Department of Foreign and Affairs (DFAT) will support research and pilot a social marketing approach to accelerate uptake of modern contraceptives, with a primary focus on youth (15 - 24 year olds) in Pacific Island countries. The objective is to increase access to modern methods of family planning which is essential to strengthening gender equality and women’s and girl’s economic empowerment.  The total value of this investment is $3.0 million over 3 years starting 1 July 2017.