ADVOCACY AND COMMUNICATIONS By 2027, a social movement is created that increases the public awareness and understanding of child rights in Pakistan  positions
children, especially the most marginalized and vulnerable - at the centre of the national development agenda and promotes an
enabling environment for positive individual behavior and social change., which contributes to Communication And Advocacy. UNICEF aims to achieve this through Advocacy And Communications. This contributes to the following Country Programme result: Country Programme and Offices are efficiently planned, coordinated and managed to meet quality programming standards and achieve
results for children