Promote exports to EU markets Women-owned Businesses in Vietnam In 2021, the Vietnam Trade Promotion Agency (Vietrade), in partnership with the Dutch Embassy and Shetrades Hub, initiated the e-Strengthening Competitiveness for Women-owned Businesses project, provided vital online business training to empower women entrepreneurs in Vietnam. Despite the global rise of e-commerce, female entrepreneurs, particularly in small and medium-sized businesses, faced challenges due to their limited knowledge of online platforms, hindering their growth potential.To address this, the present project Promote Exports to EU Markets Through E-commerce Platforms for Women-owned Businesses in Vietnam project was launched. This initiative aimed to bridge the knowledge gap and empower Vietnamese women entrepreneurs in cross-border e-commerce. Utilizing Alibaba.com, a global B2B e-commerce giant, the project facilitated strategic market access, leveraged the extensive Vietnamese exporter community, and provided local support through the platform's presence in Vietnam.In 2022, Vietrade collaborated with Alibaba.com to establish the Vietnam National Pavilion, a platform showcasing Vietnamese businesses and products, enhancing their visibility and providing educational resources. This project is a follow-up and also organizesworkshops and training sessions, engaging at least 100 businesswomen in a cross-border e-commerce workshop and provides intensive training to 200 women entrepreneurs. Additionally, selected businesswomen are directly assisted in joining and utilizing Alibaba.com, enhancing their productivity.The project's activities culminated in a workshop involving Vietrade, the Dutch Embassy, Shetrades, and businesswomen, summarizing the achievements and highlighting the recorded results. Overall, the initiative symbolizes a transformative journey, breaking barriers, empowering women entrepreneurs, and positioning Vietnamese businesses on the global stage, fostering economic empowerment and international engagement for women-owned businesses in Vietnam.