COMMUNICATION To 2014 UNICEF will continue to be recognized as the organization from United Nations that works to guarantee the rights of
children in Colombia, under the concept â€œUnite for Childrenâ€. UNICEF brand will be recognized by stakeholders* increasing in at
least 10% the brand T.O.M. (Top of Mind). Individual Donations will be higher in at least 20% due to communication support.
*stakeholders: citizens, donors, opinion leaders, partners and decision makers., which contributes to Corporate External Relations And Partnerships, Communication And Resource Mobilization, Cross-Sectoral Communication For Development. UNICEF aims to achieve this through Developing And Leveraging Resources And Partnerships, Operational Support To Programme Delivery. This contributes to the following Country Programme result: The Cooperation Programme (2008-2015) is monitored, evaluated and disseminated in a timely and effective manner, managing
information, knowledge and experience efficiently to achieve its goals.