Increased UN Women CO communication capacity Institutional communication is crucial to advocate for the maintenance and further advancement of laws, policies and institutions in accordance to international commitments to women’s human rights that the Brazilian State has signed on, and to counter sexist, racist, homo-lesbo-transphobic and extremist discourses that are each day more common. The HeForShe movement, the UNITE to End Violence against Women Campaign, the strategy “Black women towards a Planet 50-50” and the UN Brazil campaign “Black Lives”, of which the CO has actively participated, will serve as platforms to engage various publics, including the UN, the private sector and men and boys; and to amplify the voices of women and girls in their diversity. The Generation Equality campaign will focus on youth and online mobilization in a year of several celebrations for UN Women.