U-REPORT:PARTNERSHIPS FOR CHILD RIGHTS U-Report marketing campaign, which contributes to Other Cross-Sectoral Programme Areas. UNICEF aims to achieve this through Advocacy And Public Engagement, Fostering Innovation And Use Of New Technologies, Systems Strengthening And Institution Building. This contributes to the following Country Programme result:  Partnerships with Parliament,civil society, private sector and  the media established and strengthened for the promotion of child
rights