PUBLIC COMMUNICATION AND ADVOCACY Increased awareness and commitment by key decision makers, informants, opinion leaders and the general public to promote positive
social norms, innovative approaches and action in the best interests of the child.  Align with SDG agenda and ensure children are
high on the policy agenda., which contributes to Cross-Sectoral Communication For Development, Environmental Sustainability, Other Cross-Sectoral Programme Areas, Prevention And Response Services For Violence Against Children. UNICEF aims to achieve this through Advocacy And Public Engagement, Fostering Innovation And Use Of New Technologies, Operational Support To Programme Delivery, Systems Strengthening And Institution Building. This contributes to the following Country Programme result: By 2020, country and government leaders, policymakers and decision-makers and other key stakeholders across society utilize robust
knowledge and evidence to inform the development of equitable policies, programmes, public communication and advocacy to improve
the situation of the most disadvantaged and vulnerable children and women.