C4D:CAPP - BEHAVIOUR CHANGE By 2016, selected Communication for Development (C4D) government and CSO partners have enhanced their Communication for Development (C4D) capacity and are effectively supporting line Ministries
to manage focused and coordinated multi-level, multi-channel interventions with a focus on four priority provinces (2.5 Capacity
Development), which contributes to Cross-Sectoral Communication For Development. UNICEF aims to achieve this through Advocacy And Public Engagement, Developing And Leveraging Resources And Partnerships, Evaluations, Research And Data, Fostering Innovation And Use Of New Technologies, Systems Strengthening And Institution Building. This contributes to the following Country Programme result: Children, young people, women and their duty bearers in targeted provinces and emergency prone areas adopt, sustain, and promote
select behaviours, attitudes and practices, to improve their well-being, to promote adherence to essential services and especially
help reduce early pregnancy, child marriage, malnutrition, lack of sanitation and HIV infection.