ALLIANCES WITH PRIVATE SECTOR AND MEDIA By the end of 2015, engagement with media and the private sector result in the application of child-rights oriented standards and
an increase in financial and non-financial contributions to social inclusion, which contributes to Child Poverty / Public Finance For Children, Corporate External Relations And Partnerships, Communication And Resource Mobilization, Cross-Sectoral Communication For Development, Field Office Oversight, Management And Operations Support, Other Cross-Sectoral Programme Areas, Policy Advocacy â€“ Urban, Civil Society, Parliament, Environment, Private Sector Fundraising, Psfr Modalities Non-Post. UNICEF aims to achieve this through Advocacy And Public Engagement, Developing And Leveraging Resources And Partnerships. This contributes to the following Country Programme result:  By the end of 2015, Serbia's child rights infrastructure will be strengthened and civic and private engagement enhanced to realize
children's rights