IR 5.4: PUBLIC KNOWLEDGE ON CHILDREN S R Public knowledge on children's rights is increased among the general population, including adolescents and young people, which contributes to Cross-Sectoral Communication For Development, Other Cross-Sectoral Programme Areas. UNICEF aims to achieve this through Advocacy And Public Engagement, Developing And Leveraging Resources And Partnerships. This contributes to the following Country Programme result: Social policies, programmes, public opinion and social norms are strengthened to promote and advance child rights