4.3. STRONG PARTNERSHIP FOR CHILD RIGHTS 4.3. Strong Partnership for Children's rights is developed with mass media, national and local government, civil society and other
development partners, which contributes to Cross-Sectoral Communication For Development. UNICEF aims to achieve this through Advocacy And Public Engagement, Systems Strengthening And Institution Building. This contributes to the following Country Programme result: Programme Component Results (PCR) 4: By 2015, Government allocates proportionately more resources to critical social protection sectors (preschool education,
neonatal care, family based care and protection) based on evidence and general public support.