PROTECTION OP 3 - PREVENTION AND BEHAVIOR CHANGE By 2023, children, parents and communities in target regions, in development and humanitarian settings are sensitized on social and
gender norms and behaviors that are supportive of a child's right to protection from harm and prevention of gender-based violence, which contributes to Prevention Of Harmful Practice, Promotion Of Care, Mental Health And Psychosocial Well-Being And Justice, Protection From Violence, Exploitation, Abuse And Neglect. UNICEF aims to achieve this through Advocacy And Public Engagement, Community Engagement, Social And Behaviour Change, Developing And Leveraging Resources And Partnerships, Harnessing Power Of Business And Markets, Operational Support To Programme Delivery, Partnerships And Engagement: Public And Private, Systems Strengthening And Institution Building, Systems Strengthening To Leave No One Behind. This contributes to the following Country Programme result: By 2023, girls and boys in Madagascar, particularly the most vulnerable, are better protected from violence, exploitation, abuse,
neglect and child marriage