5.1 AWARENESS ON WOMEN AND CHILDREN'S RI 5.1 By 2014 increased awareness on issues relating to the rights of children and women, which contributes to Child Poverty / Public Finance For Children, External Relations And Partnerships, Communication And Resource Mobilization. UNICEF aims to achieve this through Advocacy And Public Engagement, Developing And Leveraging Resources And Partnerships, Evaluations, Research And Data. This contributes to the following Country Programme result: By 2014, Strengthened relevant development partnership platforms and media capacity for increasingly reflecting issues concerning
the rights of children and women in accordance with international ethical standards.