SOCIAL NORMS & PROMOTION OF GENDER EQUALITY Government, civil society partners, academia, media understand  and take action to influence social norms that increase the value
of girls/women and promote gender equality ., which contributes to Cross Sectoral - Gender Discriminatory Roles And Practices, Cross-Sectoral - Social And Behaviour Change, Gender Discriminatory Roles And Practices. UNICEF aims to achieve this through Community Engagement, Social And Behaviour Change, Systems Strengthening And Institution Building, Systems Strengthening To Leave No One Behind. This contributes to the following Country Programme result: India Country Programme is effectively and efficiently designed, coordinated, managed and supported to meet quality programming
standards in achieving results for children