5.2 ETHICAL REPORTING ON WOMEN AND CHILD 5.2  By 2014, the media has enhanced capacity to report ethically and increase coverage on children's and women's rights., which contributes to External Relations And Partnerships, Communication And Resource Mobilization, Social Protection. UNICEF aims to achieve this through Advocacy And Public Engagement, Developing And Leveraging Resources And Partnerships, Systems Strengthening And Institution Building. This contributes to the following Country Programme result: By 2014, Strengthened relevant development partnership platforms and media capacity for increasingly reflecting issues concerning
the rights of children and women in accordance with international ethical standards.