OUTPUT 5.3 PROMOTING PROTECTIVE SOCIAL NORMS Output 3 (Social norms): Families and communities have strengthened capacities to practice positive behaviours and promote social
norms that protect girls and boys from violence, child marriage and family separation., which contributes to Prevention Of Harmful Practice, Promotion Of Care, Mental Health And Psychosocial Well-Being And Justice, Protection From Violence, Exploitation, Abuse And Neglect. UNICEF aims to achieve this through Advocacy And Communications, Advocacy And Public Engagement, Community Engagement, Social And Behaviour Change, Data, Research, Evaluation And Knowledge Management, Developing And Leveraging Resources And Partnerships, Evaluations, Research And Data, Systems Strengthening And Institution Building. This contributes to the following Country Programme result: Girls and boys are progressively empowered and protected from violence, exploitation, neglect and harmful practices by functioning,
quality child protection systems and positive social norms at national and subnational level including in humanitarian settings.