6.1 INDIVIDUAL DONNORS & DIRECT MKTG By the end of 2015 the number of monthly individual donors increased by 14%, which contributes to Other Cross-Sectoral Programme Areas, Technical Excellence In Policy And Programmes. UNICEF aims to achieve this through Operational Support To Programme Delivery. This contributes to the following Country Programme result: Children and adolescents are prioritized in public policies, and jointly with their families and communities effectively demand the
fulfilment of their rights, in line with the CRC.