Agro-BIG, Programme for Agro-Business Induced Growth in Amhara Agro-BIG project aims to develop agriculture-based economic growth and thereby reduce poverty in the Amhara region in selected locations. Immediate objective of the project is to develop agricultural value chains of selected products as well as the capacit
y of the people. The project is timely and responds to the development needs in Ethiopia: 85 per cent of 80 million people derive their livelihood from agriculture. The country is strongly committed to the development of market-oriented agricultural produc
tion strategically politically and operationally. Ethiopia's key development plan GTP aims to double agricultural production and food security by 2015.Most of the Amhara farmers earn their living from rainfed farming. Small farms are also not usually in a 
position to market their products effectively because they are of poor quality and do not reflect the market demand. In addition local small businesses do not have the capacity to develop products value chains. The logic of Agro-BIG is market orientation. 
It aims to grow skills and knowledge of companies communities and above all small-scale farmers so that products meet the requirements of the market.The project will contribute to food security and to improve the status of women in particular small farmers
 in rural areas of Ethiopia and aims to increase the capacity of small farms and the ability to respond to local national and even export market demand and expectations.