Private Sector Promotion for Agri Sector in Upper Egypt This project aims to enhance Climate Resilience and promote water-smart agriculture in Upper Egypt by fostering private sector engagement and market system development. It addresses challenges at both the upstream and downstream ends of the agricultural value chain in Upper Egypt. The primary beneficiaries are producers involved in the selected value chains in the region.

The project's theory of change encompasses two main points: (1) Enhancing the capacity of businesses and civil society organizations (CSO's) to adopt and benefit from climate and water-smart agricultural practices, enabling them to become market leaders in their areas and ensuring sustainable impact; (2) Empowered businesses and CSO's will subsequently support producers in the selected value chains to implement climate-resilient and water-smart agricultural practices, ensuring scalable impact.

Market leaders will be motivated to take on this role as they gain the necessary skills to access new markets, secure financing, and acquire technical knowledge, thereby boosting their productivity and profitability. This increased capacity will establish them as credible market leaders, encouraging producers to seek their support in adopting climate and water-smart agricultural practices. - Enhance market access and financial opportunities for agribusiness enterprises.

- Improve the socioeconomic conditions of smallholder farmers in Upper Egypt.

- Foster market connections, particularly with Dutch companies.

- Strengthen the climate resilience of agricultural value chains.