Improved Access to Markets for Female and Male Fresh Fruits and Vegetable (FFV) Small Scale Producers With focus on private sector-led agriculture and agribusiness, this program pursues systemic change in the agriculture sector and supports business modalities that favor small scale producers in the occupied Palestinian territory. The overall goal is to contribute to build a resilient economy with equitable agricultural growth, whilst contributing to protect small scale producers’ entitlements to natural resources and access to markets.