Feeding the World: China Market Componen Recognizing the Chinese market as the largest destination for soy from South America (Argentina, Brazil, etc.), Solidaridad China has been engaging top Chinese soy importers to build awareness on responsible sourcing, emphasizing the need to demand for reducing soy production contribution to deforestation and land conversion. With the ongoing work Solidaridad has done to establish the Sustainable Soy Trade Platform (SSTP), with the first phase of building awareness on deforestation and sustainability issues amongst Chinese soy industry stakeholders, the assumption is that company members will develop a willingness to transition from business-as-usual to responsible sourcing. Solidaridad will facilitate in awareness building through study tours and workshops, in addition to helping companies to build capacity and implementation plans for responsible sourcing in the long term (2018-2020).