F.a: Communications Communications is essential part of our work. In Finland, WWF is the biggest NGO that communicates about the connection between humans and nature from the development cooperation perspective. Through the Engaging Finnish Society component, the Programme wi
ll engage public on issues regarding the huge negative environmental and social impact that Finnish production and consumption has on developing countries.##We will communicate success stories from the field, about endangered species as indicators of the s
tate of the environment, about the state of the planet and overshoot day. We communicate about environmental issues by addressing their social, economic and political causes and effects. WWF also combines the messages about promoting human welfare with con
servation of endangered species, as these species often are indicators of the healthy environment. This gives an asset to reach a wider audience than what could be reached by communicating development cooperation only on human perspective. Our biggest comm
unication campaign for 2018-2019 will be a prime time 8-episode television series on biodiversity and flagship species. WWFs Global Living Planet -report is published every 2 years.##WWF Finland has a wide number of communication channels, and we will cont
inue active dialogue with the public. WWF reaches audiences directly through social media, WWFs website, events, magazine, publications, newsletters and indirectly through the media. Cooperation with large media companies, such as MTV3 and YLE, gives WWF e
xcellent channels to reach a significant wider audience. To get its message heard with added impact, WWF cooperates and communicates together with the authorities, research institutes, public influencers such as bloggers and vloggers, celebrities and peopl
e with a great number of social media followers, and other NGOs in Finland and abroad. To engage people, we must better understand the different target groups, their behaviour, needs and motives to act. By targeting and tailoring our messages we get better
 results in our advocacy work. This work will be a crucial part of our engagement approach.##Communication in the programme contributes to the overall communication strategy of WWF Finland: To engage hundreds of thousands of Finns to share our issues and c
auses, to adopt sustainable ways of living and to support us financially and to convince political and organisational leaders about the importance of a healthy environment. Only costs related to t