Consumindful (IBCSD) This pilot project on awareness of food waste reduction raises messages within selected pilot areas* of Indonesia and evaluates influence on behaviour change, as part of Indonesian’s contribution to delivering the Sustainable Development Goal 12.3. It will also address Sustainable Development Goal 2 (Zero Hunger) through focused communication and evaluation on food donation and using leftovers.

The pilot will generate and evaluate insights specific to Indonesia within target area and age demographic - enabling a greater understanding of the barriers and interventions for positive behaviour change and utilisation of food industry influencers to drive action in the household and within the food sector. Engaging with citizens and food businesses through GRASP 2030, the pilot will widely influence and enable positive behaviour in regard to food waste reduction and food donation.