Activity under preparation Support Measures ¿ Cooperation Facility for Papua New Guinea ¿ Strategic Communication The Asia-Pacific region's growing economic, demographic, and political weight makes it a key partner for the European Union in shaping the international order and in addressing global challenges. The EU¿s current vision, interests and priorities in the Pacific and the wider Asia-Pacific region are outlined in various EU strategies, notably the EU-Pacific Green-Blue Alliance (2021), the Indo-Pacific Strategy (2021) and the Global Gateway Strategy (2022). These comprehensive strategies outline the EU¿s positive offer to the Asia-Pacific region, from sustainable and inclusive prosperity to connectivity, climate, research and human development. They are underpinned by shared values and principles, including democracy and human rights, security, sustainability, and equality. Ensuring that these strategic priorities are known, understood and well perceived by both specialised and general public audiences in Papua New Guinea is essential to help position the EU as a trusted and reliable partner. The focus will not only be on what the EU does, but in particular on why it does it, including by emphasising shared values, interests and impact, and promoting the EU¿s leadership role on key priorities.This action will support the implementation of strategic communication activities designed to raise awareness, understanding priorities and perception of the EU and its partnership with Papua New Guinea, in line with the identified in the MIP, as well as relevant global and regional strategies. By consolidating strategic communication resources in the Support Measures, the EU Delegation to PNG will be able to plan and execute multiannual strategic communication activities with the scale and focus necessary to be effective. This will ensure more impactful communication on the EU¿s international partnership objectives and external policy priorities. The action will therefore contribute to raising awareness, understanding and perception of the EU and its role in PNG.