Shocking pink is bold and intense. It takes its name from the tone of pink used in the lettering on the box of the perfume called "Shocking", designed by Leonor Fini for the Surrealist fashion designer Elsa Schiaparelli in 1937. The color shown at right matches the color of the lettering on the original box.
This in turn was inspired by the Tête de Belier (Ram's Head), a 17.27ct pink diamond from Cartier owned by heiress Daisy Fellowes, who was one of Schiaparelli's best clients.

Shocking pink kept its name in British English, whereas in North America "This intense magenta was called "shocking pink" in the 1930s, "hot pink" in the 1950s, and "kinky pink" in the 1960s...[it] has appeared in the vanguard of more than one youth revolution...to some it sings, to others it screams". This color is now again called "shocking pink" to distinguish it from the web color hot pink (shown above).

NHRA drag racer Shirley Muldowney was famous for driving a shocking pink dragster.

On its way into the German language, shocking pink lost the "shocking" and is called only "Pink"; the color that is called "pink" in English is called "rosa" in German as it is in most other Indo-European languages. A similar situation happens in Portuguese, but its nomenclature may also arrive intact, becoming "rosa-choque" ("shocking pink"). Brazilians may also call all darker and hot tones of pink "rosa-pink."

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