In 1996, Sarath Kumar entered politics, joining the Dravida Munnetra Kazhagam (DMK). In 1998, the DMK's leader Karunanidhi asked Sarathkumar to contest the Lok Sabha elections from Tirunelveli. In the election, DMK lost very badly and the alliance could muster only 9 seats compared to the 39 seats it swept in 1996. Even though DMK lost badly in many constituencies, Sarathkumar was defeated by the AIADMK candidate Kadambur R. Janarthanan by a margin of only 6904 votes. In July 2001, the party made him a Rajya Sabha member, but he resigned before the 2006 Assembly elections to join the AIADMK along with his wife Raadhika. In October 2006, his wife Radhika was dismissed from AIADMK for anti-party activities. He also quit AIADMK in November 2006, quoting that his role as president of the South Indian Artistes' Association needed "undivided attention".

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