A bad person places little value on being honest, acting without pretense or being what?
Options:
- excellent
- upright
- premium
- competent
- sincere Let's think step by step:

Show your work and conclude with the exact phrasing "Therefore, the final answer is [answer]." where [answer] is just the final number or expression that solves the problem.
user
Sincere means being genuine. Bad people are not genuine. So, the answer is sincere.