I'll give you a question, please answer with step-by-step reasoning process. Businesses giving assistance to those in need build what?
Options:
- fear
- dependence
- happiness
- smiles
- good will

Show your work and conclude with the exact phrasing "Therefore, the final answer is [answer]." where [answer] is just the final number or expression that solves the problem.
user
Good will is the reputation of a firm enabling it to earn higher profits than others. Giving assistance to those in need gets them a good reputation.
The answer: good will.