experience education skills alejandra balistreri 3977 abbott locks boston phone 1 555 794 6839 director digital media new york ny 052015present work together sales department develop content initiatives drive sales applications optimized reputation management clients news director news content manager develop execute breaking newsspecial eventweather event coverage screens supervise lead coach direct reports including social media managers digital content managers digital content producers fluent digital content management systems manage digital video strategy increase video views king 5 digital media platforms develop benchmarks content transformation success achieve annual audience growth goals hire manage digital news content staff senior designer digital media los angeles ca 012010 122014 design develop advertising solutions including limited premium display banners custom javascript product prototypes ensures creative strategy processes approach defined director product design expertly executed within specific product suite lead oversee participate entire design process defined director product design concept strategy wire frame ux ui design testing prototyping final execution within specific product suite strong knowledge digital design process aligns technology product marketing workflow possess extensive mobile device application knowledge especially pertaining user interaction interface design visual design mobile platform guidelines self manage ensure timely delivery designs concepts build maintain collaborative relationships development functions ensure bestinindustry production process team environment work design product team define product design vision execute vision excellence digital media intern new york ny 032007082009 help create develop execute new website initiatives monitortrack analyze station website traffic provide regular reporting onpagecampaign effectiveness make recommendations improved results createreports nontechnical staff regarding performance digital salescampaigns work closely coworkers assist media analysts media strategists onboarding campaign management take workflow direction seniors product analysts project managers business analysts copy writers team members update create content requested stakeholders digital media websites auburn university bachelors degree related field strong knowledge digital media paid also owned earned strong management experience skills ability work crossfunctional teams people directly reporting great client management skills ability demonstrate digital helping grow clients business ability develop plans drive clientbusiness kpis knowledge mobile poe knowledge search handson industry moving towards programmatic buying handled large small brands develop automation process efficiencies new companywide slc process understanding content marketing