professional summary jessica claire 100 montgomery st 10th floor 555 4321000 resumesampleexamplecom passionate communitycustomer outreach thrive managing digital marketing activities including limited website management optimization email campaigns social media campaigns webinars podcasts blogs advertising enjoy content creation delivery analysis utilizing strong skill set includes professional writingediting graphic design web content creation management curation management marketing content multitouch customer acquisition programs lead scoring nurturing managing editorialevents calendar skills calm professional pressure efficient detailoriented courteous strong service mindset crm software creative problem solving multitasking prioritization upbeat positive personality database management interdepartment collaboration proficiency microsoft office g suite promoting brand company identity salesforce crm strong analytical problem solving skills excellent attention detail verbal written communication work history web digital media specialist 112017 current sage intacct irvine ca design implement manage digital marketing campaigns communications span across email social media web interaction manage lead generation lead nurturing activities manage inbound marketing integrations selection implementation ongoing management marketing automation system collaborate educational programs fundraising teams stakeholders liaise external agencies partners regarding digital materials analysis completed marketing campaigns using marketing automation software google analytics google tag manager manage brand assets oversee consistent usage throughout organization multiple formats website powerpoint presentations everything maintain website make updates manage contracted developer utilize project management software manage overall communications schedule including deadlines deliverables write source edit maintain compelling content delivered variety formats including web pages social media enewsletters blogs printed materials marketing collateral manage video assets including editing posting sharing applicable social media management posts facebook twitter linkedin youtube instagram graphic design digital printed collateral material including ads programs memes postcards etc digital marketing manager 042012 092017 cci global channel management city state improved page content keyword relevancy branding achieve search engine optimization goals monitored evaluated website analytics assess campaign success identify issues make forwardthinking adjustments maintain targets drove digital enterprise collaboration across functional teams focusing delivery continuous process improvement managed social media accounts generating interest existing upcoming product service releases provided weekly updates digital marketing campaigns president discussing strategic initiatives methods improvement maintained expertlevel skills digital platforms wordpress hubspot platforms evaluated monthly performance statistics used data inform future strategies created social media content consistent content tone developed marketing content blogs promotional materials advertisements social media devised strategies roadmaps support product vision value business increased customer engagement social media analyzed reported social media online marketing campaign results revamped email marketing strategies increase open click rates number utilized analytics site metrics determine areas improvement used content management system analyze user engagement website traffic metrics approved reviewed edited content flowing website conducted regular content audits identify gaps redundancies content collaborated marketing design teams develop plan site content layout style directed content website gathering information integrating data departments maintained content marketing calendar schedule creation delivery deadlines marketing fundraising director 032007 042011 pep housing city state developed technical nontechnical marketing presentations public relations campaigns articles newsletters wrote engaging successful marketing advertising website copy identified appropriate marketing channels target customers campaigns tracked key metrics developed spreadsheets data models managed fullcycle marketing advertising strategies resource allocation production schedule adjustment managed company standards marketing collateral oversaw consistent application collaborated external creative agencies produce distribute marketing materials masterminded highly successful digital strategies various platforms attract customer engagement implemented successful marketing promotional strategies worth amount yearly revenue maintained high level understanding industry standards trends orchestrated executed monitored performance campaigns boost brand awareness profitability developed advertisements impactful messages stimulate engagement reach target audiences analyzed data previous current marketing campaigns improve future results maximized advertising efforts developing content media relations corporate communications social media posts worked closely product development teams create maintain marketing materials sales presentations client meetings education bachelor arts communications 061988 california state university sacramento sacramento ca