herman cheung mobile 9000 8888 email hermancheungmailcom summary work experience education digital skills dynamic professional digital marketing manager substantial experience developing highly effective customerdriven digital marketing campaigns digital marketing manager w co ltd november 2015 present administered multiple digital accounts including developing implementing optimisation google ad words facebook ads campaigns evaluated user engagement using google facebook analytics track effectiveness digital marketing cam paigns reviewed corporate client websites mobile apps tracking performance optimal search engine rankings social media manager bonbon inc group october 2012 november 2015 created planned executed social media marketing customer engagement campaigns meet brandbuilding objec tives initiated managed social media presence facebook instagram twitter weibo youtube emerging social media platforms maintained effective longterm working relationships acclaimed bloggers key social media influencers kols various sectors hong kong baptist university 20062010 bachelor communication hons public relations ad vertising social media skills facebook twitter weibo instagram youtube seo ppc google adwords google analytics content manage ment systems