vanessa ford media manager 628 vanessafordhotmailcom secondagricultureinfo tampa mexico summary experienced media manager proven track record leveraging consumer campaign data insights optimize media plans drive campaign effectiveness skilled digital media planning buying expertise programmatic search social advertising strong project management stakeholder management skills fluent written spoken english french solid understanding swiss market bachelor arts marketing university geneva proud successfully launching viral social media campaigns receiving industry recognition outstanding campaign performance passionate driving brand performance datadriven strategies experience media manager publicis media 2022 ongoing lausanne switzerland managed media planning buying multiple clients resulting 30 increase brand awareness developed audience segmentation strategies optimize campaign targeting effectiveness collaborated creative teams produce engaging impactful ad content implemented programmatic advertising campaigns resulting 20 improvement cost efficiency analyzed campaign performance data using google analytics provided actionable insights clients negotiated media buying contracts optimized spending maximize return investment digital media specialist havas media 20172022 geneva switzerland led development implementation digital media strategies clients consumer goods industry managed social media advertising campaigns increased engagement rates 50 conducted market research competitor analysis identify opportunities growth optimized sem campaigns achieve 40 increase website traffic 25 boost conversions collaborated crossfunctional teams develop digital content strategies aligned brand objectives implemented ab testing strategies identify effective ad creatives messaging life philosophy world attention scarce creativity currency success strengths analytical mindset utilized data analysis skills optimize media campaigns resulting 30 increase roi applied market research techniques identify consumer insights inform marketing strategies effective communication collaborated cross functional teams clients develop execute integrated marketing campaigns presented campaign performance reports insights stakeholders clear concise manner adaptability thrived dynamic fast paced environment managing multiple projects competing deadlines successfully adapted strategies tactics align evolving market trends skills media planning campaign optimization data analysis digital advertising social media marketing market research project management stakeholder management powered enhancu wwwenhancvcom google analytics