simon pan experience impact sr product design lead medium san francisco mar 2017present sr product designer uber san francisco aug 2015feb 2017 sr ux designer amazon san francisco jul 2013jul 2015 ux architect vivant sydney nov 2012jun 2013 ux architect profero london jun 2011mar 2012 interaction designer unsw sydney jun 2007mar 2011 simonpancom simonpanmecom lead reader experience design team responsible creating systems surfaces help people discover personally resonant ideas led redesign pickup experience launch uber rider app 20 reduced average driver waittime 20 pickup error distance 34 led design efforts launch prime music service 10 20 android ios increased monthly active days per customer 50 monthly listening hours per customer 36 new customer retention rate 31 despite growth monthly active customers 186 8 month period led redesign refocus jaro product launch launched globally raised 13462 charity increased user satisfaction 11 redesign talk frank website decreased bounce rate 29 launch talk frank mobile website increased active monthly users 218 launch magic education bsc hon computer science university nsw 20022008 specialised hci thesis research focused designing evaluating user interfaces creative thinking hard skills user research experience strategy information architecture interaction design user interface design usability testing graphic design scenarios copy writing persona construction interviewing surveys card sorting participatory design task analysis rapid prototyping content analysis competitive analysis journey mapping wireframing storyboarding task flows heuristic evaluation concept modeling html css honorable mentions barclays bikes mobile app awarded 2013 dadi usability use mobile mini psychic roadster awarded 2013 bima peoples voice webby taught usercentered design 60 undergraduate postgraduate students soft skills im bigpicture systems thinker obsession crafting details im ambitious outcomesdriven deliveryfocused adaptable task im empathetic push honest inclusive meaningful designs im strong communicating design intentverbally visually embrace humility bias collaborating team better outcomes