susan clark profile digital marketing manager stamford ct c 6462225555 e sclarknetnet resultsfocused marketing manager thorough understanding social media content marketing customer engagement community building strategies proven ability drive sales gains increase brand awareness results include drove 300 increase web traffic one employer integrated digital campaigns boosted lead generation current employer 124 primarily social media created several videos contests went viral driving enormous web traffic youve amazing help youve built wonderful team true credit large part years sales gain due work team done youve stellar year well done recent performance reviews skills digital marketing strategy lead generation web analytics video production social media marketing emerging technologies budgeting planning audiovideo editing customer engagement brand building content creation process reengineering professional experience sally sue new york ny apparelclothing company social media digital marketing manager 2010 present built led internal team replace reliance expensive external agency provided strategic tactical guidance team 7 accountability social media channels facebook twitter pinterest youtube etc along company blog email marketing campaigns seosem strategies collaborated marketing company executives ensure strategy aligns company objectives selected results increased social media roi 275 digital marketing lead generation 124 grew facebook likes 10x boosted twitter followers 2000 44000 improved google adwords roi 104 achieved top organic rankings key phrases launched first concerted email marketing strategy grew contact database 178 strategies worked closely marketing team develop new social media strategy replacing overt sales pitches focus engagement customer care led transition company blog proprietary software hubspot order enable number employees create post content developed engaging viral content build social media audience including contests original videos crowdsourced voting applications personally shot edited videos saving thousands dollars per year production costs still creating highquality engaging video content revamped ppc advertising removed underperforming costly ads resulting immediate performance improvement conducted ab tests optimize ads audited content identify seotraffic generation opportunities led team freelance writers create highimpact cornerstone content