john smith calgary 5555555555 johnsmithemailcom executive communications director influential communications strategist 15 years expertise elevates corporate brand image builds consumer employee engagement compelling public media employee communications integrates multiple communications marketing channels reach target audiences including digital broadcast social media traditional print websites intranet mitigates risks swiftly communicating crises impacts fully bilingual english french set corporate records media coverage fundraising positive employee feedback events overhauled approach development delivery measurement communications sponsorships reached second place among north american insurance companies public engagement streamlined internal communications led formation new policies processes intranet television broadcast found eric strong strategic thinker focused results oriented great ability listen react insights gains hearing people quick study easily adapts new environments within weeks produces results john jenner vpmarketing communications customer experience western financial group leadership communications strategy corporate communications crisis communications project management areas expertise budget control digital marketing public speaking presentations employee engagement social media professional experience western financial group high river ab stakeholder media relations sponsorships corporate events performance management change management jan 2020 april 2022 subsidiary desjardins group canadas largest insurance brokerage serving 790000 customers 160 branch locations director communications sponsorships led public relations sponsorship agencies steered corporate events social media charitable foundation portfolios internal communications four business units 1900 employees controlled 3m budget oversaw coached team ten staff drafted written online content messaging news releases speeches presentations corporate announcements supported senior executives counseling issues training media served spokesperson primary media contact negotiated sponsorships public relations delivered record 1027 unique pieces media coverage 44 million impressions average 84 media relations rating points mrp spearheaded company communications plan ranked second public engagement among insurance companies north america directed social media strategy minimized public injuries property loss managed crisis communication strategy 2020 alberta flooding tragedy employee communications surged employee intranet traffic 150 enhanced employee access key information eliminated email primary communication method prompted championed build new intranet site westconnect gained 80 positive employee rating monthly westtv town hall broadcast videos supporting marketing pr initiatives events set company records employee feedback internal corporate events orchestrated planning execution annual leadership conference employee convention support cause walk corporate golf tournament propelled western communities foundation donations 125 2 years 200k 450k piloted annual support cause fundraiser raised 102k corporate golf tournament positive participant feedback despite freak snowstorm nominated western champions conference award national sponsorship program replaced ad hoc sponsorships singular national strategy drive awareness elevate corporate reputation developed national sponsorship agreement heart stroke foundation approved president ceo saved sponsorship costs devised new return investment measurement criteria evaluating sponsorships opted renew costly sponsorship agreements provided little value organization