ariel norling product designer arielnorlingcom arielnorlinggmailcom 210 3265459 experience product designer casetext san francisco ca august 2016september 2017 ux designer edsurge san francisco ca june 2016 august 2016 senior designer whil san francisco ca august 2015february 2016 design intern nowait pittsburgh pa augustdecember 2014 cofounder designer betamatch san antonio tx march october 2013 led design vision helped set product direction manage two designers designed new features overhauled visual design product marketing created hiring criteria interview process design team hired two designers also advised hr hiring processes companywide worked contract project summits team redesign website project involved working stakeholders across edsurge conduct needfinding creating new information architecture schema content strategy designing sketches flow diagrams wireframes mockups product designer whil designed home page dashboard favorites page pricing page onboarding experience training reminders experience leadership course experience also collaborated designers design office space member culture team designed user flows visual styles new features designed presentations print materials marketing sales teams also created style guides nowaits guest ios android apps designed branding user experience visual designs collaborated engineers code frontend also conducted market research user feedback sessions graduate assistant syracuse university syracuse ny august 2012 may 2013 cofounder ceo youshoulddateme syracuse ny april 2012 february 2013 graduate assistant information technology design startups department school information studies teaching assistant classes whats big idea idea2startup also ran independent sessions helped students refine productbusiness ideas created product concept recruited cofounders designed branding marketing user experience visual designs coded frontend landing page application also raised seed round angel investor education carnegie mellon university masters educational technology applied learning science pittsburgh pa august 2014august 2015 syracuse university masters science information management august 2012 bachelor arts policy studies syracuse ny august 2009 may 2012 adobe xd invision sketch effects photoshop illustrator principle indesign html css javascript framer skills figmal atomic