alphonso schaden 782 jacobs underpass phoenix arizona united states business analyst business analyst dallas experience 1 555 841 8571 062013 present analyzed pacing roas recoup ad spend roi ad spend provide realtime feedback issues opportunities scaling built maintained ua dashboards based internal stakeholders needs continued building bi support based evolving business needs developed implemented scorecards communication routines key brands initiatives developed analyzed experiments increase acquisition roi developed dashboards track category program performance established reported metrics assigned projects gauge business value leveraged synthesized insights define key takeaways managed synthesized diverse internal external data sources identify key brand trends mentored analysts developinghoning business knowledge analytical skills performed research andor analysis within assigned projects planned led phases projects life cycle provided data insights formulate ongoing actionable recommendations team recommended action plans drive profitable growth customers ko recommended changes allocation marketing budget based data analysis recommended process improvements made final project recommendations impacted business reviewed data provided attributes make informed decisions regarding category performance served liaison bi ua served subject matter expert served liaison merchandising finance facilitating meetings supported marketing organization development analysis incidence dashboards tracking tools supported user acquisition team proactive media buying decisions worked closely internal stakeholders academy art university education 20102013