frederick harris experienced marketing professional 10 years experience marketing consulting digital marketing campaign development sales business looking use expertise gain new skills help businesses grow work experience senior marketing consultant adobe san jose california november 2018 present report assistant vice president marketing solutions various projects performance marketing team curate implement marketing editorial calendars blogs enewsletter email campaigns ads social media platforms 2 quarters advance align businesss goals lead new productspecific content development initial idea final version generate evaluations marketing campaigns measuring kpis roi platform execute lead generation niche prospecting processes drive business growth ensure consistent cohesive brand voice language messaging image across multiple channels maintain various components within integrated marketing communications structure imc approve content brand messaging ensure compliance conduct comprehensive market research 4c analysis future improvement marketing sales processes provide key insights csuite executives key investors inform investment decisions analyze key industry trends appropriately adjust existing marketing strategies optimize sales work closely sales department curating digestible content brief investors facilitate sales process ongoing initiatives serve liaison stakeholders digital vendors digital marketing consultant alchemyleads los angeles california april 2014 november 2018 developed executed usercentric strategies grow reach impact clients online presence captured new web visitors increased retention rate decreased clients page bounce rate average 38 incubated executed content improvement plans evaluated overall effectiveness kept track system backend issues worked department get resolved maintained transparent communication clients helped better understand work firm worth investing time money set smart goals marketing department grow clients digital platforms achieve target kpis managed clients website development ecommerce stores implemented sales promotional marketing strategies accordance clients business standards executed presentation directives standards client acquisition field campaign drafted sent outreach content including email marketing website social media promoting productsservices largescale initiatives assisted marketing client acquisition manager appropriate administrative support necessary managed coordinated webinars virtual inperson outreach meetings san jose california youremailgmailcom linkedincominusername education university california los angeles los angeles california 2011 2012 ms management business analytics gpa 37 university southern california los angeles california 2004 2008 bs marketing minor entrepreneurship gpa 36 skills google analytics google ads adobe analytics seo strategies google search console outreachio certifications inbound sales certificate hubspot academy 2019 content marketing certificate hubspot academy 2017