george anthony robles 1 201 2451132 garoblesicloudcom behancenetgeorgeanthonyrobles skills creative direction crosscategory apparel design graphic design merch design label system development social media content design strategic planning team leadership collaboration tools adobe photoshop adobe illustrator adobe lightroom adobe indesign accomplished apparel creative director graphic designer expertise leading apparel design initiatives driving successful projects creating visually captivating experiences brand growth experience confidential contractor full time remote 2021 2023graphic designsocial media content design label system development worked graphic designer confidential apparel company focusing develop ing impactful visual content social media platforms designed executed graphics social media campaigns advertisements promotional images played pivotal role graphic design initiatives necessary crosscategory apparel development contributed significantly development label system ensuring brand consis tency across various product lines sony musicthe thread shop nyc contractor full time 20162017merchandise design graphic design played pivotal role merchandise design graphic design initiatives sony music thread shop created compelling merchandise designs aligned artist branding deeply resonated fans resulting increased merchandise sales developed eyecatching graphics promotional materials including posters banners online advertisements collaborated crossfunctional teams including marketing production ensure successful execution design projects universal recordsbravado nyc full time 20102014creative directorcrosscategory apparel design spearheaded creative direction universal records trukfit later bravado leading music merchandise companies conceptualized developed innovative designs diverse range apparel categories including tshirts hoodies headwear accessories collaborated artists musicians brand partners create unique compel ling merchandise designs deeply resonate fans maintained keen eye market trends incorporating design process drive sales maintain brand relevance roc apparel group nyc full time 20012010creative directorcrosscategory apparel design directed creative strategies oversaw design process roc apparel group prominent fashion company developed executed design concepts wide range apparel categories including mens womens clothing footwear accessories managed team designers providing mentorship guidance foster professional development established strong relationships manufacturers suppliers ensure highquali ty production timely delivery interest photography videography aerial photography eboarding