jessica claire 100 montgomery st 10th floor 555 4321000 resumesampleexamplecom summary individual 21 year experience committed providing cuttingedge digital products extensive mobile desktop experience b2b b2c projects product owner strategist team leader long history establishing expanding successful digital solutions highly qualified committed supporting brands better interacting customers working across capabilities strengthen connections accomplish ambitious objectives generating implementing innovative ideas build digital sites link brands customers clients ideas outcomes meaningful ways broad leadership experience digital service industries retail technology finance recognizes ability drive customercentric initiatives enhance consumer satisfaction well pave way innovation transforming digital marketing landscape skills technical skills adobe experience manager aem adobe creative cloud sms jira jenkins gitlab tealium corematrix google analytics bizzarvoice brightcove pardot hubspot marketo eloqua acton amazon webstore netsuite microsoft dynamics nav ax salesforce google analytics sasmarketing automation globial peoplesoft epiphany alterian acl analytics netresults unica compendium excel word powerpoint visio experience 072014 current manager digital product manager digitaslbi city state developed technology roadmaps collaboration client project teams gathering requirements identifying project goals understanding clients digital ecosystem performed background research well working sessions interviews internal external stakeholders established client relationships trust acting extension team conducted client requirements walkthrough technology recommendations andor live demonstrations working functionality collected feedback conducted vendor auditing find best possible vendor client development team communicated requirements functional specifications well responding requests clarification collaborated qa team review provide feedback test cases triage defects keep documentation date discrepancies discovered educated teams industry best practices digital product management technology well keeping developing digital technologies trends assist creative pm data management client discussions worked creative team present best possible design components client collaborated data analytical team initiate tagging implementation worked devops team setup proper system environments 082012 072014 principal digital product management newmine city state created commerce global expansion strategy involved macro level data analysis targeted geographies set priority entry new regions countries successfully negotiated collaborated joint digital marketing efforts existing vendors save existing marketing budget coordinated analyzed online offline industry trends addressing swot comparisons managed complete product placement program include digital market strategy implementation market announcement email events webinars internal rollout rebranding initiative developed short longterm digital strategic planning activities clients oversee multiple key functions including improving crm customer contact strategy data analysis information technology industry development corporate operations ecommerce improved penetration target markets revenue performance consistent customer communication strategies brand positioning product positioning pricing strategy produce highest possible longterm market share maximize profit produced strategies applying common robust customercentric approach across territories produced strategies align corporate operations identify scopes document planning process build team develop implementation exit strategies identified industry trends developed communicated implemented effective strategies processes ensure market competitiveness executed strategic development tactical execution digital ecommerce omnichannel international expansion new technology innovation consulted client handle daytoday operations effectively existing future digital initiatives achieve budgeted kpi leading direct indirect resources developed strategy develop multichannel assortment process product line presentations defined metrics enterprise sources database structures aggregations levels requirements planning marketing strategies corporate planning functions developed integrated process complete plans forecasts otb expense budgets reporting kpi dash boarding exception analysis replied rfps developed sow contents sow defined resources requirements project timelines defined deliverables present top executive company 082002 082012 director business digital strategist macys city state defined companys mission objectives communicated vision success devised plan achieve analyze critical marketing data needs conceive implement initiatives drive sales customer satisfaction evaluated region understand customer needs develop marketing strategies accordingly collaborate regional vp identify business opportunities streamline processes developed effective communication process corporate executives regional managers stores included marketing segmentation value proposition development product positioning pricing strategy branding strategy channel strategy communications strategy development rationalized payroll hours efficiencies decreasing payroll costs nearly 16 sales redefined marketing staffing sales strategies deliver outstanding quality shopping experience implemented customer centric culture building strategies communicated vision success devised plan achieve inspired colleagues follow plan defined refined tested implemented marketing strategic plans includes primary research industry market competitive analysis customer needs assessment defined roadmap short long term incorporating customer needs input feedback internal external groups produced detailed product marketing analysis reports enter new regions nationally internationally opened channels communication departments regional offices management identified build managed longterm relationships marketing strategic partners increased sales 10 developing relationships regional stores improving customer service introduced costcontrol reports identify needs change notified stores advance changes allow proper preparation identified evaluated specific business opportunities new markets existing new products managed organizational changes following macys acquisition may company increased store traffic profits analyzing business processes minimizing risks reduced shortfalls initiating conferences store visits auditor charge pricing 081999 082002 director product marketing business development media boston international city state introduced company effective product marketing models generated awareness various channels defined clients product paradigms conducted detailed market analysis product line rationalization identify competitive advantage products created business plans participated government activities new venture identify right social network client identify determine channel perform well client developed process build buyer personas manage product marketing team lead business development effort product line explored expanded future business opportunities lead market research team gain consumer insight translate new opportunities lead team designers developing product packaging sales collateral trade show materials identified targeted business partners developed managed relationships conceived executed programs materials support revenue growth orchestrated major media placements new products drafted proposals negotiated licensing opportunities technologies distribution agreements convinced company president benefits expanding different market segments captured strategies performed initial marketing assessments target markets identified market requirements led proposal development efforts evaluated coordinated partnershipsteaming agreements act customer liaison analyzed projects evaluate performance team procedures determine areas cost reduction improvements positioned company approval take government contracts strategize integrated marketing solutions clients prospects capitalized attendance coverage large media events trade shows introduce new products built team planning creative development new products developed new technologies acquired coordinate development team develop sound marketing strategies win marketplace oversaw reseller comarketer pr activities hired managed personnel needed education training 092007 mba digital marketing business development suffolk university boston