professional summary skills jessica claire montgomery street san francisco ca 94105 555 4321000 resumesampleexamplecom savvy social media professional extensive experience developing strategic datadriven social digital strategies b2b companies collaboration key focus building relationships stakeholders understand organizational goals deliver results social media strategy executive corporate external communication analytics reporting content management craft cms google analytics project management tools monday asana media social monitoring platforms meltwater sprout social notified canva business wire anylmage hubspot highspot work history social media manager acme smoked fish wilmington nc education 092021 current developed akasas social media program creating implementing corporate strategy resulted 250 yoy increase impressions engagements social media consistently top driver corporate website traffic built akasas paid social program including management external agency first 60days program performing 25x efficiently linkedin benchmarks responsible daily management akasa social media channels including monitoring community engagement created executive social media strategy position akasa cofounders thought leaders healthcare revenue cycle space built employee advocacy program including companywide ambassador program sales enablement social training created managed reporting corporate communications team includes working marketing functions ensure corp comm content properly linked tracked martech tools like hubspot google analytics senior social media manager 9rooftops baltimore md 052021 092021 revamped parexels social strategy resulting 4 increase engagement first 60 days oversee implementation social strategy including management social media agency john kelly foster developed external communications reporting structure including identifying kpis reporting cadence implementation social media monitoring vendor launched continued management social ambassador media program via postbeyond first 60 days program achieved recordsetting success including 73 adoption rate nearly 250k potential earned media value created social media advocacy program broader employee base including resource center social best practices june social hub visited page intranet comanage development rollout new company newsroom align collaborate marketing build social plans aligned brand priority areas remainder year public relations manager amazoncom inc hayward ca comanaged premiers external digital communication strategy 092020 052021 owned managed premiers organic social media channels including strategy content creation analytics implemented new corporate social strategy january 2020 led 36 engagement 20 increase followers first 6 months managed premier ceo social media included implementation social strategy resulted 63 increase kpis period year ago created implemented scalable executive social media plan three members executive leadership team developed employee social media resource community including recorded social media training documents repository graphics messaging employees leverage program led 43 increase employee engagement time period previous year partnered marketing ensure organic paid social strategies aligned drafted managed approvals corporate executive award nominations managed press release distributions business wire maintained managed corporate newsroom viewed section website outside homepage fy20 page traffic increased 22 time page increased 34 aggregated analyzed kpis digital communication channels help inform guide digital strategy efforts included blog newsroom relevant microsites social media sponsored content news clips partnered marketing operations understand pr attributable lead generation impact marketing pipeline public relations senior specialist avalara inc anywhere ak managed company social media channels including daytoday responsibilities managed national media buy totaling 260k across three industry publications drafted corporate award nominations 092018 092020 supported premier subject matter experts local interviews corporate industry events helped update maintain media briefing books drafted managed approvals new deal corporate press releases managed ir press announcements including financial disclosure form submissions managed updated newsroom premiers corporate website monitored aggregated analytics media coverage including social media earned media sponsored content website engagement public relations specialist department defense greenbelt md 032016 082018 drafted created social media content company social channels resulting 14 increase engagement 6 months managed maintained relationships thirdparty vendors pr team managed approximately 5 press release distributions per quarter helped create maintain media contact database created quarterly media reports highlighting press activities including social media website analytics lead generation media coverage drafted comanaged 30 press kits members premiers annual breakthroughs conference reviewed approved 15 new supplier agreement press releases month updated company website new content including media clips blogs press statements releases vetted media inquires business support specialist unison resource company city state 082015 022016 unison resource company staffing firm specializing marketing project management recruitment coordinated logistics created materials board meetings committee meetings staff events daily coordination team 6 including calendar management domestic international travel booking invoicing control vendor management planned three largescale events per month including accommodations entertainment 100 people managed sharepoint sites containing data lean manufacturing initiatives daily preparation internal integration materials including powerpoint memos team roster etc bachelor arts strategic communication butler university indianapolis top 100 student nominee recipient morton finney scholarship member womens division swim team 2015