asia hermiston 92519 thompson mountains dallas tx 1 555 934 2856 work experience director paid media philadelphia pa 052017present recommend budget allocation programs amongst media channels including newspaper magazine outdoor digital display paid social remarketing establish goals objectives media channel provide consistent updates performance partner closely digital merchant organization strategize cooperative investments vendor partners inclusive vendorfacing presentations strategy budget kpis seek experiment emerging media tactics strategies best advantage bloomingdales lead team media buyers planners plan development execution analyze campaign results provide strategic optimization recommends boost campaign performance identify ways bring objective platform strategic initiative think innovative ways bring together data analyst crm paid media chicago il understand adhere pharma advertising guidelines including limited fair balance experience least 1 year online marketing ideally enterprise level sem andor agency experience managing projects working cross functional teams experience keyword analysis common keyword research tools familiarity reportingtracking tools site catalystgoogle analytics enter manage plans dcm including creation vendor ios maintains media buy details insertion orders contact lists responsible accuracy plan details confirmation delivery 062013 032017 monitor evaluate campaign effectiveness developing actionable insights biweekly reports post campaign analysis summer intern paid media houston tx 082007122012 manage media executions across multiple channelsaccounts simultaneously providing performance insight summaries clients regular basis lead planningstrategy meetings client external agenciesteams resulting clear actionable communication plans manage media finances negotiated rates buys actualizations accountability finance team monthly basis create manage measurement plans across channels agencies ensure proper set campaigns identify kpis based client needs campaign outliers continually communicate industry trends emerging technologies beta testing opportunities internal external members showcase leadership digital marketing arena seek leverage wider assets resources needed accomplish tasks includes research audience insights resources ux design etc manage current vendor relationships exploring potential new partners applicable pharma space continually evolve vendor relationscontracts lincoln memorial university bachelors degree marketing education professional skills 20012006 strong writtenoral skills including presentation skills work experience 68 years experience digital media planning including 35 years management experience proven experience quantitative qualitative analysis justify proposed actions contingencies including experience ab multivariate testing strong communication skills ability create critique offer proposition call action messaging demonstrated experience creating marketing reports utilizing knowledge retail kpis order guide strategy influence partners lives creating structure process eg develop reports define media plans track budgets able prioritize time effectively strong experience developing robust creative innovative sharp paid social strategies media plans