professional summary jessica claire 100 montgomery st 10th floor 555 4321000 resumesampleexamplecom datadriven digital marketing professional 20 years experience record client satisfaction successful project completion accomplished creative administrative management corporate marketing advertising digital client service programs notable expertise strategy development communication management demand generation performance marketing strong knowledge digital marketing strategies including multichannel programs handson experience locally internationally google facebookinstagram bing linkedin ads skills ability move strategy execution bias action proven ability drive performance marketing initiatives via paid media channels google analytics data studio search console tableau semrush web strategy basecamp asana unbounce wordpress sharepoint salesforce website operations management optmyzr portfolio management user experienceuser interface uxui bidding strategies nativeprogrammatic advertising branding social media reporting vendor management strategic partnerships management contract negotiations data analytics screaming frog seo landing page optimizationcro excellent analytical skills proven record growing programs application data insights ability learn implement new media channels facilitate direct media buys arent run major tech platforms strong understanding onlineapp metrics analytics tracking technology tools work history digital media managerbuyer 072019 current san diego state university global campus city state buy negotiate implement media buys 35 different programs manage digital media rfp procurement process reconcile implement invoice systems ensure invoicing track accounts date vendors manage 15m year digital advertising spend monitor buying strategies identify target audiences liaise build relationships media sales vendors clients guide collaborate team 10 ssrs 4 marketing content 2 developers 2 graphic designers oversee management media planning including budget costs resource allocation strategic leadership project management strategized planned executed regionally internationally endtoend demand generation campaigns increase prospect leads 125 fall 2021 oversee implement marketing landing pages creation cro research implement current martech platforms used oversee branding strategic partnerships management meet regularly google ads middle market team beta product testing campaign strategy recommendations compile marketing data give professional presentations highlighting finds recommending optimizations strategies research develop implement website lead form security systems prevent fraudulent activity envision implement enrollment student lead journey roadmap document process undertake market research oversee data protection policies collaborate website refresh projects collaborated managed launch 15 new online degree programs another 5 process managed new branding initiative including college renaming student research develop personas brand voice brand message mission vision sem consultant 062017 052021 bayside networks city state managed ad platform accounts 25k monthly spend audited launched optimized media campaigns increasing demand generation 120 2019 wrote tested attractive concise copy adverts facilitated ongoing experimentation testing new channels partners tools performed regular optimizations testing improve qs google ads increasing 40 yoy maximized channel budget efficiency include effective marketing mix modeling budgeting reallocation worked president ensure data properly captured relayed database enable datadriven decision making recommended landing page designs help optimize conversions monitored budgets oversaw sem platform accounts presales engagement work including proposal development served website cro improvement consultant tracked kpis produced automated reports management negotiated implemented managed callrail crm tracking system leading 130 increase quotes met regularly google bing ads account strategists discuss strategy product features web evaluator consultant 112016 072018 appen butler hill city state reviewed rated web content landing pages using web application support measurement search data relevance evaluated online web content according detailed criteria developed reports web advertising content relevance usefulness facilitated ongoing experimentation testing new channels partners tools seoppc assistant 072015 022017 seo hits city state accountable providing general account manager reports organic search leads conversion analysis multiple accounts recommended changes website architecture content linking factors improve seo positions target keywords performed ongoing keyword research including discovery expansion keyword opportunities tracked reported analyzed website analytics ppc initiatives campaigns researched implemented search engine optimization recommendations responsible maintaining seo guidelines integrity customers website demonstrated experience working acquisition funnels lifetime value roiroas metrics education google analytics individual certification google bing ads accredited professional microsoft google ads search display advertising certification google inbound marketing certification email marketing certification hubspot academy mba marketing national university marketing ecommerce certificate achievement san diego state university bachelor arts communicationpublicity advertising casper libero university