summary jessica claire montgomery street san francisco ca 94105 555 4321000 resumesampleexamplecom verteran online marketing leader site management background encompassing strategy design build content creation traffic generation reporting extensive experience defining web based user experience business requirements development teams skilled vendor management visual design web application development experience director ecommerce web strategy 092010 current ringcentral inc belmont ca manage aspects vertaforecom website strategy execution work segment marketing develop online marketing campaigns increase web site engagement via segment based personalization drive online lead generation efforts via seosem remarketing campaigns utilize google analytics web analysis develop strategy execution social media efforts integrate web marketing automation experience eloqua marketing automation salesforce crm senior web marketing manager 082008 082010 pearson waco tx site manager microsoft business startup business business resource center microsoftcom web site drove business requirements application development user experience partner integration online license renewal web experience improve renewal rates microsoft software licenses managed offshore vendor development maintenance site properties executed online components marketing campaigns owned web based relationship marketing efforts optimized sites search engine traffic generation utilized omniture sitecatalysis site performance analysis reporting web marketing manager 2003 082008 microsoft city state responsible strategy design implementation management small business website managed online marketing campaign executions drove customer partner connection via creation small business partner finder established key performance indicators web scorecard creation omniture sitecatalysis implementation led web implementation strategy small business relationship marketing program vp marketing technology 072001 032002 bogart golf city state owned marketing technology plan execution startup indoor golf instruction concept 16 retail locations 5 markets drove traffic via marketing mix radio online print public relations direct marketing oversaw purchasing maintenance development computer hardware software connectivity networking intranet internet vp internet development 2000 072001 bogart golf city state led strategy design implementation internet intranet sites managed development web site assist students allowing login personalized bogart area produced 250 streamed video segments golf instruction distributed syndication package instruction partner sites including microsoft windowsmediacom travelocitycom cybergolfcom established partnerships banner sales online golf instruction teetime booking travel designed web based intranet site operational management pointofsale retail locations director online 081995 111999 zones city state time company grew online revenue 0 100m responsible online sales marketing merchandising promonitions zonescom ecommerce site managed marketing merchandising production staff 10 negotiated new marketing relationships annual budget 2m responsible functional requirements broadvision ecommerce site including graphic design user experience site navigation full pl responsibility direct report ceo owner race director 032003 092007 challenge series adventure races city state organized produced 8 multisport mountain bike sea kayak trail run navigation race events education ba university washington