ad alyssa demarco senior digital marketing specialist 10 years experience specializing project management content marketing social media advertising lead nurturing proven track record leading diverse marketing teams execute highimpact campaigns adept developing strategies grow brand awareness enhance market penetration professional experience senior digital marketing specialist brooklyn craft inc new york ny may 2016present define overarching digital marketing strategy craft beer company 20 products including paid search campaigns social media initiatives identify partnership opportunities online craft beer retailers integrate digital advertisements promotions contributing 500k sales increase 2020 partner digital marketing manager advertising teams establish brand identity differentiate craft beer products crowded marketplace digital marketing specialist manhattan craft seltzer new york ny may 2011may 2016 oversaw social media campaigns digital marketing projects craft seltzer beverage company conducted research google analytics competitors collaborated sales marketing teams build brand identity centered quality natural ingredients alignment target demographics increase engagement instagram 50 grow audience 20k 600k followers course two years 123 street new york ny 12345 alyssademarcoexamplecom 123 4567890 education bachelor arts ba marketing university syracuse syracuse ny september 2007 may 2011 key skills project management crossfunctional leadership brand marketing digital advertising google analytics