Farmers and shearers across Australia are 'prepared to fight tooth and nail for our farming industry' after PETA released a confronting campaign accusing the wool industry of barbaric treatment of their sheep. The gruesome campaign, shows vegan lead guitarist of 'I Killed the Prom Queen,' Jona Weinhofen, holding a severed lamb alongside the words, 'here's the rest of your wool coat.' PETA later admitted the lamb was a prop and made of foam even though they said the advert detailed 'the realities of the Australian wool industry.' The Victorian Farming Federation launched an official complaint to the Advertising Standards Bureau on Monday. Scroll down for video . PETA's latest campaign shows vegan guitarist Jona Weinhofen, holding a severed lamb actually made of foam . Many have taken to social media to voice their disgust at the 'misleading' and 'inaccurate' advertisment . After the lamb was revealed to be fake, Mr Weinhofen took to social media to post an image of a real sheep . People for the Ethical Treatment of Animals also accompanied a series of graphic videos along with the advert. The Victorian Farming Federation launched an official complaint on Monday . The disturbing clips showed Australian shearers kicking, stamping and mutilating the creatures before stitching up their butchered wounds with a needle. The investigation posted on PETA's website states that this gruesome behaviour was observed in 19 shearing sheds across Australia. 'Shearers are often paid by volume, not by the hour, which encourages fast, violent work and can lead to severe cuts on sheep's bodies,' it said. 'Large swaths of skin were cut or ripped off the bodies of many sheep by the shearers.' The campaign aims to deter people from purchasing wool products and gives a number of alternatives such as cotton, linen and fleece. But many shearers, farmers and wool buyers have taken to social media to defend the industry and reject that the abuse is systematic across the country as this would cause a national scandal. The Victorian Farming Federation also took to social media to vent their disgust at the advertisement. 'WE'RE prepared to fight tooth and nail for our farming industry today launching an official complaint to the Advertising Standards Bureau on PETA's latest misleading and offensive campaign,' they posted on their Facebook page. The disturbing clips showed Australian shearers kicking, stamping and mutilating the creatures . The campaign mainly aims to deter people from purchasing wool products and gives a number of alternatives . President of the Victorian Farming Federation, Peter Tuohey, congratulated TV presenter Gorgi Coghlan after she voiced her strong support for the wool industry on The Project on Tuesday . The Minister for Agriculture, Barnaby Joyce has also voiced his outrage calling the campaign a 'load of rubbish.' According to The Weekly Times, in their submission to the Advertising Standards Bureau, the Victorian Farmers Federation said the campaign 'denigrates, offends, belittles and insults every Australian's intelligence'. 'The fact the lamb they are trying to represent is fake and made our of foam is grossly misleading and offensive,' the submission says. 'The comments and allegations made by PETA misrepresent and damage an entire industry.' PETA Australia campaigns manager Ashley Fruno reminded the public of the content of the gruesome video. 'Everyone keeps forgetting that there is a video that documents shearing leading to severe cuts on sheep's bodies,' she said. 'Large swaths of many sheep's skin were cut or ripped off by the shears. Workers didn't give sheep any painkillers before using needles to sew up their flesh to try to close gaping, bloody wounds caused by shearing while the sheep writhed and kicked out in pain.' But the President of the Victorian Farming Federation, Peter Tuohey, congratulated TV presenter Gorgi Coghlan after she voiced her strong support for the wool industry on The Project on Tuesday. Jona Weinhofen has not been as grateful to the public after receiving many hateful comments since the advert . Vegan lead guitarist of 'I Killed the Prom Queen,' has received negativity due to his involvement in the advert . 'Well done Gorgi Coghlan for standing proud of the industry she grew up in. Farmers take animal welfare seriously,' he Tweeted. The face of PETA's campaign, Jona Weinhofen has not been as grateful to the public after receiving many hateful comments due to his involvement in the advert. 'Since my latest @PETA ad I have been constantly victimized by farmers,' he tweeted. Australia is the world's largest wool exporter, gaining a revenue of $3 billion a year. The decision on whether the official complaints meets the board's requirements for investigation will be made this week.
PETA release campaign accusing Aussie shearers of mistreating sheep . The Victorian Farming Federation launched official complaint on Monday . The advert shoes vegan guitarist Jona Weinhofen holding severed lamb . PETA later admitted the lamb was in fact a prop made of foam . Minister Barnaby Joyce has defended wool industry calling the ad 'rubbish'