It's the one day of the year you really shouldn't believe everything you read in the paper. News reporters and advertisers have long enjoyed coming up with ever more cunning hoaxes on April Fools' Day and today is no exception. This April 1 has seen products and advertisers outdo themselves in their attempt to grab attention and hoodwink consumers, all in the name of fun. Here we bring you the best and most unlikely stories from around the web - and our inboxes. Scroll down for video . The self-tanning shower valve 'enables a radiant glow to be achieved at the touch of a button' The tanning shower . You can now wash and tan at the same time thanks to a new shower valve from Crosswater. The bathroom brand explained that once its fitted you can choose from varying shades of bronze, from light to mahogany. You might save time tanning but your hair will be ruined... if only the Digi-Tan shower was real. Piggy back taxi service . 'We want people to really question what it means to travel from A to B' says Hailo. The taxi app that allows customers to find a black cab wherever they are in London, claims to have launched a piggy back service today. After all, why get stuck in traffic when you could order a strong and fit Hailo employee to carry you around town? Hailo are promoting their new service's 360 degree views . Kim K jelly mould and ass-lolly . Kim Kardashian's bottom has inspired two April Fool gifts. Online gift store Firebox has touted a shiny jelly mould inspired by her bountiful behind. They say: 'Now you can produce a cheeky dessert so voluptuous your dinner guests will think it's Photoshopped with this well-rounded jelly mould. 'For best results, grease the tin generously for that slippery well-oiled finish. Just don't forgot to balance a bottle of Champagne on top to complete the perfect party centrepiece.' Meanwhile, Licktators introduce a 'bootyful' lollypop of their own - with an 18 rating too. Firebox, creators of the Kim K jelly mould, say 'your dinner guests will think you've Photoshopped the damned thing' (l) while The Licktators say this sweet treat could 'lead to a big boost in the size of the posterior' (r) Clear Marmite . Now you can make someone a nice slice of Marmite on toast and they'd never know it... until they took a bite. A nightmare for those who 'hate it'. A spokesperson said: 'The psychological benefits from eating a clear or lighter-coloured spread simply cannot be ignored. 'Fifteen years in the making, Marmite Clear is our most innovative new product development to date. 'We are delighted to bring it to market this April and hope all Marmite fans will be utterly transparent in their feedback of this exciting new variant.' Marmite's psychologists say 'eating dark-coloured foods for breakfast can provoke feelings of negativity' The humous face mask . Moorish Humous and the Little Soap Company released a joint April Fools' story about their wacky new collaboration. They said: 'In testing, two out of two partners agreed their loved ones had never looked more fresh and beautiful. 'After leaving on for five minutes then washing off gently with tepid water; the sweet scent of garlic with musty smoked undertones smelt temptingly delicious and only a little lingering.' You're all laughing now but mixing chickpea flour with turmeric actually makes a great cleansing and exfoliating face mask. 'After leaving on for 5 minutes then washing off gently with tepid water; the sweet scent of garlic with musty smoked undertones smelt temptingly delicious and only a little lingering' Pants you can pay with . Firebox have a heap of hoax gadgets 'out' today, including these (con)tactless knickers. A waterproof microchip stitched into the front and back 'allows you to make secure payments with a pelvic thrust or booty pop'. The online store wrote: 'Touching in and out of the Tube? Paying for a coffee? Now you can beat the daily grind with some actual bump and grind. 'A waterproof microchip stitched into the front and back of these tech-filled undies means you can simply give a hearty pelvic thrust or a booty twerk to make secure payments.' Now you can make secure payments 'with a gentle thrusting action or twerk' Yolkless eggs . Sainsbury's say today that 'three quarters of Britons name separating egg whites from yolks as the biggest challenge when it comes to home baking', as they launch their yolk-free eggs. Their egg and homebaking buyer Al Bumen, whose name is uncannily close to the other name for egg whites, albumen, said: 'Perfect for meringues, marshmallows and other white-only recipes, it's no yolk this product will help change the way we bake forever.' The eggs, laid exclusively for Sainsbury’s by free-range  Amber White chickens who eat an all-white diet that includes rice, cauliflower and onions. They must be yolking! 'Taste the Difference No-Yolk Eggs are set to revolutionise home baking' Tweeting bra . Whatever the heart wants will be published for the world to see as this 'magic' bra turns your feelings into tweets. The Ultimo undies with a microfibre finish, monitor physical responses in romantic situations and its 'twitillating' vibrating feature indicates it's gathered raw data before converting the vital signs into 140-character posts. It enables women to wear their heart on their 'smart phone in emotional social situations'. Just what they've always wanted. Sensors and monitors gather data then turn it into a tweet - letting you 'wear your heart on your sleeve' Pie-scented candles . Who doesn't love the smell of a nice pie in the oven wafting through the house as they come home from work? Thanks to Pieminster anyone can now 'bring the smell of perfectly-cooked pastry into your home at the strike of a match'. They insist: 'The delicious smell of baking is a sure way to convince people you've been slaving over a hot stove for hours, without actually having to step foot into the kitchen.' Pieminster says its new pie candles can 'bring the smell of perfectly-cooked pastry into your home at the strike of a match'. Of course they can. Costa and kip . Coffee chain coffee are apparently offering more than caffeine to help refresh customers. Now they can wear an Ostrich pillow for 15-minute power nap, and nod off at their table. A kindly barista will wake them with their favourite Costa drink. Many people probably wish this was real. Marketing jokers at Costa had some fun with an Ostrich Pillow for this fake ad . Leafeater . A Beefeater-commissioned consumer study discovered a sea-change in UK tastes, and so the steakhouse have 'rebranded as all-vegan restaurant chain - Leafeater'. They've replaced fillet steak with portobello mushroom, rib-eye steak for aubergine flat bread with spinach and the 18oz Porterhouse steak for tofu and kale. There could be something in this! Beefeater say they've gone vegan and replaced steak for salads after a rebrand to 'Leafeater'
FEMAIL's inboxes flooded with hoax kitchen and beauty product news . Included unlikely launches like Beafeater's new vegan eatery Leafeater . We bring you the best of the April Fools' jokes doing the rounds today .