When most think of Ford, its ubiquitous Fiesta and Focus spring to mind. But in a bid to shed its image as the home of the mundane run-around, the company has launched its very own supercar. With the first models already shipped to China, the  GT, will be unrolled across Europe next year. While Ford has refused to officially confirm its price, bosses have indicated it will run alongside the £260,000 Lamborghini Aventador. To herald its launch, the company's design team have created a stunning light sculpture which showcases how they came about creating the prototype. Ford showcased its £260,000 GT in a stunning light installation in the heart of Milan as the first models are shipped to China . The light sculpture was unveiled in the  Piazza de Fidele on Tuesday as part of Milan Design Week . Planted in Milan's Piazza de Fidele, it walked through the steps of rendering to give insight into the car's conception. In the heart of one of the world's most design-savvy cities, many were surprised to learn the piece had been produced by car designers and engineers, said bosses. '(Having an artwork) is something new for us but really it combined everything that we do everyday,' said Moray Callum, Ford's Vice President of design. 'The model making, the technology - all of that was done in house so it's just taking what we do and presenting it in a different way.' 'We, generally, are a car company that talks to car guys but we wanted to reach a wider audience. 'We've had people approaching the installation and asking "this is Ford?!" which is just great. 'People were shocked that we were doing this and that's what we wanted to hear.' Alongside the modern artwork, Ford has released some of the first impressions of what the GTs interior will look like. The artwork was composed by Ford designers who worked on the concept for the £260,000 GT . The interactive installation was placed in Milan's Piazza de Fidele where it remained throughout design week . With its exterior a combination of aluminium and carbon-fibre, the compact two-seater has all the hallmarks of its ultra-sleek competitors. And earmarked at around the same price as the Lamborghini Aventador, the GT is a far cry from the much-loved models which keeps the company afloat. But despite a drive towards luxury, bosses insist the company is not trying to breakaway from its most reliable consumer. 'As long as I'm around, the mum on the school run will remain important - but design is important for her too,' added Mr Callum. Speaking at Milan's Salone de Mobile - an annual showcase of the world's leading furniture and light designers - he continued: 'Generally we are a car company that talks to car guys but we want to reach a wider audience. 'Design has always been important but we're finding you need to expand your audience.' The model was showcased for the first time at the International Auto Show in Detroit earlier this year (above) The car has up-swinging doors and 600 horsepower. It was unveiled in January in Detroit to a rapturous reception . The first images of the interior of the Ford GT have been revealed after 100 of the supercars were shipped to China . While the vehicle won't reach European markets until next year, bosses say they have been 'pleased' with the reaction the car . While the GT is priced out of most's grasp, another of its most advanced vehicles could be brought to the masses, he added. Ford's version of a driverless car is in the final stages of production with just safety legislation and measure standing between it and the open road. 'We have autonomous cars that we've been working on for the past 20 years in Detroit. A lot of the technology is there for about 90 per cent of driving,' added Mr Callum. 'What we're working on now is that extra 10 per cent which will take into account whether there are road works or if there's been an accident (and it's not registered).'
Ford unveiled its GT earlier this year to the surprise of industry experts . The supercar has 600 horsepower, up-swinging doors and a rear engine . Its design was showcased in a light installation at Milan's Piazza de Fidele . It comes as bosses say  autonomous car is '10 per cent' from complete .