Fashion Targets Breast Cancer, the charity founded by Ralph Lauren in 1994, has cast plus-size models in its new campaign for the first time ever. Starring models from sizes 10 to 20 and showcasing clothes from high street giants including Marks & Spencer's, Debenhams and Laura Ashley, this year's focus is all about uniting women of all shapes for a worthwhile cause. This  follows the first leg of the campaign, which launched earlier this month and starred models Abbey Clancy, 29, and Alice Dellal, 27, singer Foxes, 25, and Victoria's Secret Angel Lily Donaldson, 28. Scroll down for video . Fashion Targets Breast Cancer, the charity founded by Ralph Lauren in 1994, has cast plus-size models in its new campaign for the first time ever (pictured) With a particular focus on challenging negative body image, Fashion Targets Breast Cancer teamed up with Bridge Models, an agency which specialises in recruiting women of all shapes and sizes. Models  including Amy Sellu, Kate Hislop, Chloe Lewin, Mollie Campsie and Rachael Williams all stand behind the agency's ethos, which is to ‘bridge the gap’ between standard size and plus-size in the fashion industry. 'We’re honoured to have Bridge Models on board with our campaign,' says Natalie Legg-Stoddart, Fashion Targets Breast Cancer campaign manager at Breakthrough Breast Cancer. 'It’s so important for [the campaign] to be part of the lives of every single woman in the UK. 'Our campaign represents sisterhood, it’s all about bringing the nation’s women together to join in the fight against breast cancer, so teaming up with Bridge Models – who celebrate each and every woman – made perfect sense. Starring models from sizes 10 to 20, this year's focus is all about uniting women of all shapes . The campaign showcases clothes from high street giants including Marks & Spencer's and Debenhams . With a particular focus on challenging negative body image, Fashion Targets Breast Cancer teamed up with Bridge Models, an agency which specialises in recruiting women of all shapes and sizes . Charlotte Griffiths and Beth Willis, directors of Bridge Models, said: 'We couldn't be more thrilled to be working with Fashion Targets Breast Cancer for this year's launch. 'It's a great opportunity to raise awareness for the charity, by advertising these designs on women of all different shapes and sizes, promoting a diverse and body positive campaign for a great cause.' Ralph Lauren launched the initiative in 1994 after losing a close friend to breast cancer. With it, he sought to galvanise the world of fashion as a force to fight the disease. Every year, fashion brands unite to release special clothing and accessory collections, the proceeds from which go towards helping breast cancer charities. Bridge Models' ethos is to ‘bridge the gap’ between standard size and plus-size in the fashion industry . Fashion Targets Breast Cancer  manager Natalie Legg-Stoddart, says, 'It’s so important for [the campaign] to be part of the lives of every single woman in the UK' She added, 'Our campaign represents sisterhood, it’s all about bringing the nation’s women together to join in the fight against breast cancer' Since launching in the UK in 1996, Fashion Targets Breast Cancer has  raised over £13.5 million to support ground breaking breast cancer research. Kate Moss, Naomi Campbell, Kylie Minogue, Elle Macpherson and Georgia May Jagger are just some of the biggest names to get behind the fundraiser in previous years. The aim of campaign is to get women to 'wear their support' by shopping the charity collections. Ralph Lauren launched the initiative in 1994 after loosing a close friend to breast cancer. With it, he sought to galvanise the world of fashion as a force to fight the disease . Every year, fashion brands unite to release special clothing and accessory collections, the proceeds from which go towards helping breast cancer charities . Kate Moss, Naomi Campbell, Kylie Minogue, Elle Macpherson and Georgia May Jagger are just some of the biggest names to get behind the fundraiser in previous years . Speaking about her appearance in this year's campaign: Abbey, who is mother to four-year-old daughter Sophia with footballer husband Peter Crouch, said: . 'As a mum, it makes me proud to be part of a campaign that funds vital work towards ensuring the next generation of young women do not have be afraid of a diagnosis of breast cancer. 'I'm wearing my support, and I want everyone across the UK to do the same and get behind this campaign.' Abbey Clancy leads the glamour as she joins forces with her famous friends to target breast cancer, by striking a sultry pose in the first leg of the campaign . Holding Onto Heaven singer Foxes dons a stripy top and jeans and she says she's 'honoured' to be a part of the initiative . Victoria's Secret Angel Lily Donaldson, who has been in the industry for years, throws some model shapes . The campaign, which also stars Alice Dellal, has so far raised £13.5m for Breakthrough Breast Cancer's research funding .
Charity campaign aimed at 'women of all different shapes and sizes' For the first time ever the models featured range from a size 10 to 20 . M&S, Debenhams and Laura Ashley have all designed charity collections . Kate Moss and Naomi Campbell have starred in previous years' shoots .