As a new fashion designer, cementing a place in the market can be tough ground work. Of course, a few celebrity endorsements and a business partner with a little black book packed with A-list contacts doesn't hurt. Kylie Gulliver, a former model and actress (with appearances on Neighbours, Offspring and Winners and Losers on her resume) from Melbourne had been toiling away at her small leather brand for three years, before a very modern encounter - via Instagram - changed her fortune. The 29-year-old's brand Elliott Label is suddenly the hit of Hollywood, and is adorning the backs of stars including Kourtney Kardashian, Drew Barrymore, Cameron Diaz and pop group GRL. Scroll down for video . Elliott entourage: Melbourne brand 'Elliott Label' is hitting the big time in Hollywood with Drew Barrymore a fan . Power of the Kardashians: Kourtney (pictured above) wore an Elliott leather cap and  the brand sky-rocketed . The recent projection into the big time comes with the addition of Robin Antin - dancer, choreographer and founder of The Pussycat Dolls and GRL - as Kylie's business partner. Gulliver admits that since Antin has come on board the brand has sky rocketed from being a 'small solely-owned start up' to a complete lifestyle brand that's reaching a mass market across Australia, the US, UK, Norway and Israel. The two met in what is fast becoming the 21st century norm - through Instagram. Antin, 50, initially contacted Gulliver to request samples for her pop group, GRL, and the rest is history. Doll to duo: Robin Antin, founder of The Pussycat Dolls has now joined with Gulliver as partner to Elliott Label . Aussie A-Listers: Mimie Elashiry is one of the brands biggest supporters and currently models for the brand . Luxe leather: Mimie models on the label's website - pictured wearing the Leather Puffer Vest, US$999 (left), and Desert Leather Tank US$239 (right) 'When we  finally met up for the first time, we got along so well it felt like we'd known each other for years,' Gulliver told Daily Mail over the phone from Los Angeles. 'But it wasn't until I came over to visit her in to LA - we'd been throwing around the idea of launching a lingerie brand, but then I saw her insane jacket collection, and I said: "screw the lingerie line, come in on Eliot label".' According to Gulliver, it was one of the best decisions she could have made. 'My biggest regret originally was that I didn't start the label with someone, and so when Robin and I decided to work together I finally had someone to do the whole process with me'. And lend her little black book of Hollywood contacts too. Antin who counts Drew Barrymore and Cameron Diaz as close friends, and has a wide network of A-listers she has been able to give items from the collection to. Charlie's Angels: Robin Antin and Drew Barrymore became friends on the set of Charlie's Angels 2 . Close with Cameron: Robin Antin wears Elliott  puffer vest after dance class with Cameron Diaz . Friendship on film: Robin first struck up a friendship with Drew and Cameron when The Pussycat Dolls featured in Charlie's Angels: Full Throttle . At their recent Elliott Label launch in LA, Barrymore made a red carpet appearance to support the duo. According to Antin, the two share a long history together since early days when Barrymore first spotted The Pussycat Dolls and roped them into starring in Charlie's Angels 2. Barrymore's favourite pieces from their label are said to include the a leather blazer (the one seen worn by Antin at their launch) and a motorcycle vest with a hood. Smouldering: The Moto jacket from Elliott Label collection costs US$750 from the website . High-end: Biker Shorts cost $389, and the silk shirt is $289 . Thousand dollar pants: These leather Biker Pants cost $999 . Diaz, not one to miss out either, also received 'a big bag of goodies' from Antin, 'who took them over to her house and dumped on her couch' and was suitably delighted. The girls know the power of celebrity endorsements, and reveal that  the 2013 paparazzi shots of Kourtney Kardashian wearing a Elliott leather cap was a massive boost despite it happening 'organically.' As is the power of their stockists, such as 'Kyle,' one of the busiest boutiques in Beverly Hills which happens to be owned by Kyle Richards of 'The Real Housewives of Beverly Hills' fame (she is also the aunt of Nicky and Paris Hilton). Eclectic resume: Kylie, 29, from Melbourne, was previously a model and actress, before starting her own label . Yet aside from the big name stars showing their support,  Antin also has a long history in clothing design, with a family history of seamstresses. In the early days of The Pussycat Dolls she would also make the original costumes by hand. 'When  Pussycat Dolls began, I made every costume. So when Kylie came to America and we went through my closet and I showed her everything I had re-done and tailored my way (even clothing by Yves Saint Laurent) it was the perfect marriage.' Of the brand itself, Gulliver says Elliott Label is bold, edgy and has attitude that comes with classic and timeless pieces for the every day girl. 'My aim is to steal a place in the market for well tailored, classic, quality material items at a good price point,' says Gulliver. She likens the label to  Rag and Bone and Alexander Wang -  but with an Australian influence. Gulliver reveals that Elliot Label was originally born out of a period of feeling 'lost' and lacking direction, and so the label became her new motivation. Lady in leather: Gulliver wearing Elliott Label at the Kyle boutique in Beverly Hills . Lost to leather label: Gulliver admits her inspiration for starting Elliott was after a 'lost' period in her life . 'For me it was a lifestyle choice starting the label, I was in a ‘place’ when I started it, I thought, you can talk about it or whinge about life or you can just do it,' says Gulliver. 'I wasn't enjoying what I was doing anymore and when I was  on a holiday in Indonesia  there was only so much tanning I could do then I noticed all the tannery places in Indonesia and that's when the idea came to me.' Now those restless, tanning days are long behind her, the question is how is she adapting to the non-stop business life of a business owner? 'It's stressful at times, the production side of things, language barriers et cetera, but while it's busy and hectic but I do have a work life balance and I'm doing something I love that is rewarding,' she says. Melbourne model to LA label: Kylie Gulliver has grown Elliott Label from small start-up to LA lifestyle brand . So what's next for the leather label? A vegan leather line is their newest addition, which, according to Antin, is already gaining massive 'street cred' amongst the fashion scene in LA. 'I've been walking around in the non leather puffer vest and people are like where did you get that? And I say, "It's our line". Then there's  a sport luxe line in collaboration with the pre-existing Pussycat Doll's label. 'We are in the developing stage of sport luxe line, Pussycat Dolls sport. So it will come under the PussyCat Dolls name, but under the Eliott umbrella with Pussycat dolls as inspiration for the collection,' says Antin. The Elliot Label 'Sport luxe' range is hoped to be out for the US summer, as The Pussycat Dolls Vegas shows begin soon and they plan to style the group for the show season. Fashion vs Fallon: Antin and Gulliver  rub shoulder with stars such as Jimmy Fallon (pictured middle) Gulliver has also started consulting as a social media guru for their new joint venture - social media advisory brand - 'Trendsetters.' 'Kylie comes from incredible social media background and we wouldn’t be able to do the business or have met if it wasn't through social media,' says Antin. It seems, the sky is the limit for the growing fashion designer duo, with Antin even hoping for a brand collaboration in the future - 'Look how Tom Ford got started - Kylie and I are just as talented, we have the business sense and creativity to do that, exciting for what future holds for designers and young brand.' As for the lingerie brand they originally planned to do? ‘Oh my god, yes we probably will!’ Right now we're focusing on Elliot Label, but Robin and I are crazy so we might turn around in six months and say it’s time for that lingerie line and we’ll do it,' says Gulliver.
Melbourne based fashion brand Elliott Label makes it in Hollywood . Founder Kylie Gulliver has partnered with Pussycat Dolls' Robin Antin . The pair initially met through Instagram . Stars including Drew Barrymore and Mimie Elashiry attended US launch . The luxe label features leather staples and tailored pieces in range . Next the design duo are set to launch sport range .