Given the choice between 'average' and 'beautiful', which description would you choose for yourself? That is the question that has been posed to women by Dove in a new survey, and the results are shocking. In Australia, 83 per cent of women rate themselves as average looking, the study found, while around the world just four per cent think they're worthy of the glowing epithet. Scroll down for video . What do you choose? Dove has asked women to rate themselves as either 'beautiful' or 'average' Low self esteem: 83 per cent of Australian women said they would describe themselves as average . Of the 9,397 out of 11,000 that answered 'average', 84 per cent regularly have negative thoughts about their appearance. While the statistics speak volumes about Australian women's perceptions of themselves, they appear more confident than the global average. A staggering 96 per cent of women around the world describe themselves as average, leaving just four per cent to admit they consider themselves beautiful. The beauty brand highlighted the survey results with a new video, released this week, that shows women being faced with the  choice of telling the world they see themselves as beautiful or average. Dove erected signs above doors to public buildings in five cities  - Shanghai, San Francisco, London, Sao Paulo and Delhi -  and filmed women's actions when faced with having to walk through one or the other. The vast majority of participants chose to walk through the 'average' door, corresponding closely with the survey results. On film: The statistics are highlighted in a new video by Dove which shows women having to walk through doors, either marked beautiful or average . Worldwide: The film was shot in five cities, Shanghai, San Francisco, London, Sao Paulo and Delhi . Dove says that  feeling beautiful is a personal choice that women should feel empowered to make for themselves every day. However, many found that when they had to behave in a way that revealed their image of themselves to the world - they balked. Many said afterwards that they regretted their decision, and that it had affected how they felt about themselves. One woman confessed: 'It was confronting to see these signs, and to have to choose, and be self -conscious of how you perceive yourself and if it lines up with how the rest of the world perceives you. Are you beautiful? The global statistic was higher, with a staggering 96 per cent of worldwide respondents answering 'average' Choices: Like the survey results, the overwhelming majority of women chose to walk through the doors marked 'average' Unnattainable: 'Beautiful, to me, is too far out of reach,' said one participant who chose the average door . Another said: 'It was my choice, and now I will question myself for the next few weeks, maybe months.' A British woman, laughing modestly, said: 'I went through the average door. I didn't even hesitate.' While a Brazilian participant, who chose 'average' admitted: 'I regretted my choice because it was different to what I live for and what I live.' A woman in India also said she wished she'd chosen differently, saying: 'I had rated myself as average and nobody else.' An American participant added: 'Am I choosing because of what is constantly bombarded at me and what I'm being told that I should accept? Or am I choosing because that's what I really believe?' In Shanghai, a  woman picked the average door, saying: 'Beautiful, to me, is too far out of reach.' The video is part of Dove's #ChooseBeautiful campaign, which aims to 'encourage women worldwide to reconsider the choices they make about their beauty and how those choices make them feel.' These women are confident about their looks, but many women who chose 'average'  said they regretted it . These schoolgirls take part in Dove's experiment and appear to be leaning towards the 'beautiful' door . Choose beautiful: The campaign aims to 'encourage women worldwide to reconsider the choices they make about their beauty and how those choices make them feel' The company's marketing director Jennifer Bremner said: 'Dove Choose Beautiful urges women to embrace this personal choice, because when we do, it unlocks happiness and confidence that impacts women's self-esteem. Women watching the campaign took to social media to express sadness that so many people felt the need to put themselves down. Jo Fiddy, from London, tweeted: 'Women we need to value ourselves more. 2 doors - Average & beautiful. Inspiring campaign.' Women took to Twitter to lament females' lack of confidence in their appearance around the world . Jo Fiddy from London exhorted women to value themselves more . Raya Was Here said that feeling beautiful is a decision every woman should make for herself . Samantha Blundell, from London, posted on Twitter: 'I decided to #choosebeautiful because if I don't think it myself, no one else will.' A user called @Raya_Was_Here, in Bulgaria, tweeted: 'Knowing that it's your decision to feel beautiful is so powerful. Once you realize that, no one can make you feel otherwise #ChooseBeautiful.' The latest video comes close on the heels of another ad created in France as part of its #SpeakBeautiful campaign. The clip was designed to highlight how many women put themselves down or fall prey to a critical inner voice. Skincare and beauty line Dove has long championed 'real' beauty, photographing everyday women rather than professional models for its advertisements. Dove asked a group of women in France - all beautiful and impeccably chic - to write down every thought they had about themselves in a notebook. The beauty brand then took the notes away with them and unbeknownst to the women, those criticisms, negative remarks and tirades of self body-shaming were turned into a script. Then two actresses, read the script out loud  as dialogue in a cafe, where the women themselves had been invited for coffee. In the experiment the women had to hear the actresses repeat their own thoughts to each other, out loud. One woman hears her  judgment on herself that her belly has the potential to look too big in the Dove ad . The comments were so cutting that a customer at a nearby table, who wasn't involved in the experiment, even intervened. An actress read out a remark written by one woman who appears very slim: 'Your arms are too big, your silhouette is all squashed.' She continues: 'Sit up straight otherwise your belly looks big.' Several of the women's messages to themselves echoed bullying, that if came from someone else, would be immediately frowned upon. 'With your little baby teeth you look like a mouse,' said one. While another read, 'your face looks like a bulldog.' When said out loud, the comments underline the way many women effectively bully themselves every single day. Visibly shocked by the comments, the women recognised the dialogue as their own notes. 'I hope my daughter never speaks to herself like that,' says one. While another concedes, 'yes that's what I say to myself all day long. Now, I get how violent it is!' The One Beautiful Thought campaign is  another of Dove's efforts to champion 'real' beauty.
New Dove worldwide survey finds 96 per cent think they're 'average' Out of 11,000 Australian women, a huge 9,397 rated themselves average . New video filmed in five countries highlights the statistics . Participants had to choose between doors marked 'beautiful' and average' Dove has launched new #ChooseBeautiful campaign .