      For example, in 1997 when Intel indicated that the company would notmeet analysts' estimates for the upcoming earnings period, the price of thestock cracked and settled about 10 points lower. Over the next few days,analysts, traders, fund managers, and retail investors alike digested thenews and made buy and sell decisions representative of the new paradigm forthat stock. The addition of this new piece of information caused a"rethinking" effect for the future earning potential of Intel Corporation.The price of the stock, which is based on a multiple of expected futureearnings, was adjusted to reflect this shift.