      As a rule of thumb, market participants have very short-term memories.An analyst or organization that has repeatedly made bad calls is sent downto the minor leagues and is not heard from again until he starts hittinghomers. Usually, three or four homers in a row are enough to get drafted tothe major league again. Once the attention of the media is focused on thisplayer, the impact of his or her recommendations carries a great deal ofweight when dropped in the public eye. The impact will often besignificant, and immediately acted upon by market participants.