What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.
Text: Amazon has a new venture outside of e-commerce, cloud computing, content streaming, smart devices, Whole Foods, cashier-less technology or anything else you've come to associate with one of the most successful companies in American history.
user
moderately positive
assistant