What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.
Text: Targeted marketing emails, pages that direct shoppers to off-site sellers and Alexa artificial intelligence tools are three new marketing solutions Amazon is piloting to help direct-to-consumer (DTC) eCommerce merchants reach Amazon shoppers and direct them to their own site.
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moderately positive
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