What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.
Text: PepsiCo announced this week it is unveiling new characters named "Cracker Jill" as part of its "Cracker Jack" brand in an effort to promote the accomplishments of women in sports.
user
mildly positive
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