What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.
Text: Apple's upgraded smartwatches have fitness buffs and hardcore outdoorsmen buzzing — even if the tech giant's new line of iPhone's failed to cause much of a stir. The Apple Watch Ultra was the most innovative product unveiled during the company's much-anticipated annual event Wednesday, many enthusiasts said.
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