What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.
Text: Google has acquired Alter, an artificial intelligence (AR) avatar startup that helps creators and brands express their virtual identity, for about $100 million, a source familiar with the matter told TechCrunch, in a push to boost its content game and better compete with TikTok.
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