What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.
Text: Alphabet is about to lock up rights to the NFL's Sunday Ticket package, for a reported $3 billion a year. But Apple's decision to pull out of NFL negotiations shows the sports rights gold rush faces some limits after all.
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moderately negative
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