What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.
Text: Microsoft's purchase of Activision Blizzard simply feels like the final push into a new era for the video game industry: consolidation. Get More Engadget: • Like us on Facebook: http://www.facebook.com/engadget • Follow us on Twitter: http://www.twitter.com/engadget • Follow us on Instagram: http://www.instagram.com/engadget • Read more: http://www.engadget.com
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strong negative
assistant