Read the following texts and table with financial data from an S&P 500 earnings report carefully.Based on the question-answer history (if provided), answer the last question. The answer may require mathematical calculation based on the data provided.

Text: company stock performance the following graph shows a five-year comparison of cumulative total shareholder return , calculated on a dividend reinvested basis , for the company , the s&p 500 composite index , the s&p computer hardware index , and the dow jones u.s . technology index . the graph assumes $ 100 was invested in each of the company 2019s common stock , the s&p 500 composite index , the s&p computer hardware index , and the dow jones u.s . technology index as of the market close on september 30 , 2007 . data points on the graph are annual . note that historic stock price performance is not necessarily indicative of future stock price performance . sep-11sep-10sep-09sep-08sep-07 sep-12 apple inc . s&p 500 s&p computer hardware dow jones us technology comparison of 5 year cumulative total return* among apple inc. , the s&p 500 index , the s&p computer hardware index , and the dow jones us technology index *$ 100 invested on 9/30/07 in stock or index , including reinvestment of dividends . fiscal year ending september 30 . copyright a9 2012 s&p , a division of the mcgraw-hill companies inc . all rights reserved . september 30 , september 30 , september 30 , september 30 , september 30 , september 30 . <table class='wikitable'><tr><td>1</td><td>-</td><td>september 30 2007</td><td>september 30 2008</td><td>september 30 2009</td><td>september 30 2010</td><td>september 30 2011</td><td>september 30 2012</td></tr><tr><td>2</td><td>apple inc .</td><td>$ 100</td><td>$ 74</td><td>$ 121</td><td>$ 185</td><td>$ 248</td><td>$ 437</td></tr><tr><td>3</td><td>s&p 500</td><td>$ 100</td><td>$ 78</td><td>$ 73</td><td>$ 80</td><td>$ 81</td><td>$ 105</td></tr><tr><td>4</td><td>s&p computer hardware</td><td>$ 100</td><td>$ 84</td><td>$ 99</td><td>$ 118</td><td>$ 134</td><td>$ 214</td></tr><tr><td>5</td><td>dow jones us technology</td><td>$ 100</td><td>$ 76</td><td>$ 85</td><td>$ 95</td><td>$ 98</td><td>$ 127</td></tr></table> .
Question: what was the difference in the price of apple inc. between 9/30/12 and 9/30/07?
Answer: 337.0
Question: so what was the cumulative total return during this time?

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