Read the following texts and table with financial data from an S&P 500 earnings report carefully.Based on the question-answer history (if provided), answer the last question. The answer may require mathematical calculation based on the data provided.

Text: jpmorgan chase & co./2014 annual report 63 five-year stock performance the following table and graph compare the five-year cumulative total return for jpmorgan chase & co . ( 201cjpmorgan chase 201d or the 201cfirm 201d ) common stock with the cumulative return of the s&p 500 index , the kbw bank index and the s&p financial index . the s&p 500 index is a commonly referenced u.s . equity benchmark consisting of leading companies from different economic sectors . the kbw bank index seeks to reflect the performance of banks and thrifts that are publicly traded in the u.s . and is composed of 24 leading national money center and regional banks and thrifts . the s&p financial index is an index of 85 financial companies , all of which are components of the s&p 500 . the firm is a component of all three industry indices . the following table and graph assume simultaneous investments of $ 100 on december 31 , 2009 , in jpmorgan chase common stock and in each of the above indices . the comparison assumes that all dividends are reinvested . december 31 , ( in dollars ) 2009 2010 2011 2012 2013 2014 . <table class='wikitable'><tr><td>1</td><td>december 31 ( in dollars )</td><td>2009</td><td>2010</td><td>2011</td><td>2012</td><td>2013</td><td>2014</td></tr><tr><td>2</td><td>jpmorgan chase</td><td>$ 100.00</td><td>$ 102.30</td><td>$ 81.87</td><td>$ 111.49</td><td>$ 152.42</td><td>$ 167.48</td></tr><tr><td>3</td><td>kbw bank index</td><td>100.00</td><td>123.36</td><td>94.75</td><td>125.91</td><td>173.45</td><td>189.69</td></tr><tr><td>4</td><td>s&p financial index</td><td>100.00</td><td>112.13</td><td>93.00</td><td>119.73</td><td>162.34</td><td>186.98</td></tr><tr><td>5</td><td>s&p 500 index</td><td>100.00</td><td>115.06</td><td>117.48</td><td>136.27</td><td>180.39</td><td>205.07</td></tr></table> .
Question: what is the price of jpmorgan chase in 2014?
Answer: 167.48
Question: what is that less an initial $100 investment?
Answer: 67.48
Question: what is that change over 100?

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