 A lot of us have some wild ideas about how Instagram works, and it's probably because we're confused why the app's arranged in certain ways. Like, why is one person in my feed first versus someone else? Or more crucially, why is my crush always at the top of my story viewers? Is it because they're stalking my page? Here's what I know. Instagram has one billion users, including myself, and the app hasn't been super forthcoming about how its algorithm works. The company treats it like it's the Coca-Cola recipe or something. Even a New York Times article mentioned this stalker idea. So how does Instagram rank people in stories and in the app in general? Does it actually show me the people who stalk me the most? We went to Instagram to find out. That's Julian Gutman, product lead for Instagram Home, which includes Instagram stories and the feed. First things first, let's address the stalker myth. So the answer is, the people that show up on that list are not the people that stalk you the most. It's actually based on your activity and the people that you're closest to. Alright, you heard that. Instagram isn't going to show you who's stalking you the most. Instead, it's the people you're interacting with. So if you go to your crush's page or even your frenemy's page all the time, it's likely they're going to show up at the top of your story viewers. I think they're often these kind of situations where there are a lot of confounding factors, but you can kind of create a narrative around it, maybe based on what you want to think or sort of what's interesting to you. It's totally possible that I'm projecting a narrative onto my story viewers because I'm actually the one stalking them. Although I have to say, I don't think I'm creeping that much. So what else am I doing in the app that makes Instagram think I care about these people? Do you visit their profile? Do you like their feed post? Do you comment on their feed post? Do you view their stories? But Julian wouldn't get specific about how certain interactions are weighted in the app, like whether a like is less significant than a DM or a comment. Or what happens if a DM is open but not responded to? How does that affect the algorithm? Even what you do outside the app can affect your feed, like who you're connected to on Instagram's parent company, Facebook. Even still, I sometimes have random people in my story viewers list that I barely know. Do you check the list multiple times? If you check the list multiple times, it tries to show you a new set of people. So it's trying to give you new information every time you check the list. So if you're like me and you check your story multiple times after you first post it, you're probably going to see new people at the top of your viewers because Instagram always wants you to have a new experience when you open the app. This whole strategy around showing you relevant, interesting content led the company to change its feed from chronological to algorithmic. When this happened in 2016, Instagram said people were missing 70% of posts in their feed, so it wanted to optimize the 30% they did see. Facebook's feed works the same way. The algorithm's everywhere. When that switch happened two years ago, it was super controversial, but I actually like it. The feed works as it's supposed to most of the time. My best friend's posts populate at the top of my feed, although because Instagram always wants to show me new content, it sometimes refreshes too quickly and I don't have a chance to scroll. Okay, so I'm starting to understand why I see certain people in certain places on the app, even though Julian wouldn't get super granular. He's guarding that algorithm. Ultimately, it comes down to self-control. Everything we do on the app molds the algorithm. So maybe I shouldn't look at my random Tinder date's profile. I'd rather have my best friend at the top of my feed. Resist the boy click. If I were to guess why this myth exists, it's probably because deep down, we know that who we look at and stalk on Instagram says a lot about our priorities and interests. I don't want to admit that I look at my ex's profile, but Instagram knows all our secrets. Our interactions don't lie. I just hope the app never actually exposes my stalking habits.
 A lot of us have some wild ideas about how Instagram works, and it's probably because
 we're confused why the app's arranged in certain ways.
 Like, why is one person in my feed first versus someone else?
 Or more crucially, why is my crush always at the top of my story viewers?
 Is it because they're stalking my page?
 Here's what I know.
 Instagram has one billion users, including myself, and the app hasn't been super forthcoming
 about how its algorithm works.
 The company treats it like it's the Coca-Cola recipe or something.
 Even a New York Times article mentioned this stalker idea.
 So how does Instagram rank people in stories and in the app in general?
 Does it actually show me the people who stalk me the most?
 We went to Instagram to find out.
 That's Julian Gutman, product lead for Instagram Home, which includes Instagram stories and
 the feed.
 First things first, let's address the stalker myth.
 So the answer is, the people that show up on that list are not the people that stalk
 you the most.
 It's actually based on your activity and the people that you're closest to.
 Alright, you heard that.
 Instagram isn't going to show you who's stalking you the most.
 Instead, it's the people you're interacting with.
 So if you go to your crush's page or even your frenemy's page all the time, it's likely
 they're going to show up at the top of your story viewers.
 I think they're often these kind of situations where there are a lot of confounding factors,
 but you can kind of create a narrative around it, maybe based on what you want to think
 or sort of what's interesting to you.
 It's totally possible that I'm projecting a narrative onto my story viewers because
 I'm actually the one stalking them.
 Although I have to say, I don't think I'm creeping that much.
 So what else am I doing in the app that makes Instagram think I care about these people?
 Do you visit their profile?
 Do you like their feed post?
 Do you comment on their feed post?
 Do you view their stories?
 But Julian wouldn't get specific about how certain interactions are weighted in the app,
 like whether a like is less significant than a DM or a comment.
 Or what happens if a DM is open but not responded to?
 How does that affect the algorithm?
 Even what you do outside the app can affect your feed, like who you're connected to
 on Instagram's parent company, Facebook.
 Even still, I sometimes have random people in my story viewers list that I barely know.
 Do you check the list multiple times?
 If you check the list multiple times, it tries to show you a new set of people.
 So it's trying to give you new information every time you check the list.
 So if you're like me and you check your story multiple times after you first post it, you're
 probably going to see new people at the top of your viewers because Instagram always wants
 you to have a new experience when you open the app.
 This whole strategy around showing you relevant, interesting content led the company to change
 its feed from chronological to algorithmic.
 When this happened in 2016, Instagram said people were missing 70% of posts in their
 feed, so it wanted to optimize the 30% they did see.
 Facebook's feed works the same way.
 The algorithm's everywhere.
 When that switch happened two years ago, it was super controversial, but I actually like
 it.
 The feed works as it's supposed to most of the time.
 My best friend's posts populate at the top of my feed, although because Instagram always
 wants to show me new content, it sometimes refreshes too quickly and I don't have a
 chance to scroll.
 Okay, so I'm starting to understand why I see certain people in certain places on the
 app, even though Julian wouldn't get super granular.
 He's guarding that algorithm.
 Ultimately, it comes down to self-control.
 Everything we do on the app molds the algorithm.
 So maybe I shouldn't look at my random Tinder date's profile.
 I'd rather have my best friend at the top of my feed.
 Resist the boy click.
 If I were to guess why this myth exists, it's probably because deep down, we know that who
 we look at and stalk on Instagram says a lot about our priorities and interests.
 I don't want to admit that I look at my ex's profile, but Instagram knows all our secrets.
 Our interactions don't lie.
 I just hope the app never actually exposes my stalking habits.