 T-Mobile began its Uncarrier initiative last year by dropping contracts and data limits and cementing itself as the bad boy of wireless carriers. CEO John Legere also helped with that. Last night, the company continued that tradition. These days, T-Mobile is trying every possible way to get customers to try out its service. The latest attempt is called Test Drive, and it's exactly what it sounds like. Anyone can now go into a T-Mobile store and walk out with an iPhone 5S that runs on T-Mobile's network and comes with the company's unlimited plan, free of charge. At the end of the week, people bring the phone back and either sign up for the plan or return it with what T-Mobile says are no strings attached. And who is providing all these iPhones to Test Drive? Apple. According to Legere, Apple is giving the iPhones to T-Mobile for free in support of the program. But Legere's Uncarrier announcements didn't stop there. Thanks to a new partnership between the phone carrier and streaming music service Rhapsody, T-Mobile customers will now have free access to internet radio starting June 22, albeit only customers that pay $80 or more a month get it for free. The rest of its customers will still be able to get access to it for $4 per month, and even non-T-Mobile customers can sign up for $4.99 a month. It's a clear attempt to take on services like Pandora, which claims to have 77 million active users as of last month. Unradio differs, though, by offering unlimited song skips, offline options, and no ads. It may not compare to companies like Spotify and Rdio, which offer the ability to listen to full albums consecutively or organize a library of music. But Unradio is really just a value add, giving prospective customers another reason to sign up with T-Mobile. The company also announced a new initiative called Music Freedom, which rids customers of data caps when using a select group of music streaming services. These include the aforementioned Rhapsody, Pandora, Spotify, iHeartRadio, iTunes Radio, Slacker, Samsung's Milk, and the forthcoming streaming service from electronic music destination Beatport. It'll also be taking votes from customers through its website and on Twitter for other services to add to the list of exemptions. While this may all sound wonderful and right in line with T-Mobile's uncarrier image, it's not a good look for net neutrality because T-Mobile is essentially deciding which companies observe free data and which ones don't. You, who do you, you know. Hi, I'm Peter Bowman of The Verge. So the mobile, the music freedom thing is pretty interesting, but from a net neutrality perspective I think it's problematic to treat a certain kind of data differently than other data just because it's music. And I'm wondering if you guys thought through those issues and if as a, as a, you know, data first kind of company if you think that's a problem. So you actually think that somebody would have a net neutrality problem with you giving it to them for free? I think it's possible. I think you kind of got it. I think it's, yeah. I, I, I don't agree. Especially since, you know, if you have a different service that you want and it's being used we will put, it's a technical inclusion in the process. It takes a short period of time to get the appropriate site, get the URL, figure out how to white list it and get it on the network. So it's more so than that. Our idea is to give free streaming of music to everybody. And I, I don't, I don't foresee the uncarriers issues and what we're doing with the industry being other than something that the proponents of net neutrality would really be supportive of. Whether that's true or not, what's to stop T-Mobile from withholding music freedom from services that aren't in John Legend's good graces?
 T-Mobile began its Uncarrier initiative last year by dropping contracts and data limits
 and cementing itself as the bad boy of wireless carriers.
 CEO John Legere also helped with that.
 Last night, the company continued that tradition.
 These days, T-Mobile is trying every possible way to get customers to try out its service.
 The latest attempt is called Test Drive, and it's exactly what it sounds like.
 Anyone can now go into a T-Mobile store and walk out with an iPhone 5S that runs on T-Mobile's
 network and comes with the company's unlimited plan, free of charge.
 At the end of the week, people bring the phone back and either sign up for the plan or return
 it with what T-Mobile says are no strings attached.
 And who is providing all these iPhones to Test Drive?
 Apple.
 According to Legere, Apple is giving the iPhones to T-Mobile for free in support of the program.
 But Legere's Uncarrier announcements didn't stop there.
 Thanks to a new partnership between the phone carrier and streaming music service Rhapsody,
 T-Mobile customers will now have free access to internet radio starting June 22, albeit
 only customers that pay $80 or more a month get it for free.
 The rest of its customers will still be able to get access to it for $4 per month, and
 even non-T-Mobile customers can sign up for $4.99 a month.
 It's a clear attempt to take on services like Pandora, which claims to have 77 million active
 users as of last month.
 Unradio differs, though, by offering unlimited song skips, offline options, and no ads.
 It may not compare to companies like Spotify and Rdio, which offer the ability to listen
 to full albums consecutively or organize a library of music.
 But Unradio is really just a value add, giving prospective customers another reason to sign
 up with T-Mobile.
 The company also announced a new initiative called Music Freedom, which rids customers
 of data caps when using a select group of music streaming services.
 These include the aforementioned Rhapsody, Pandora, Spotify, iHeartRadio, iTunes Radio,
 Slacker, Samsung's Milk, and the forthcoming streaming service from electronic music destination
 Beatport.
 It'll also be taking votes from customers through its website and on Twitter for other
 services to add to the list of exemptions.
 While this may all sound wonderful and right in line with T-Mobile's uncarrier image,
 it's not a good look for net neutrality because T-Mobile is essentially deciding which companies
 observe free data and which ones don't.
 You, who do you, you know.
 Hi, I'm Peter Bowman of The Verge.
 So the mobile, the music freedom thing is pretty interesting, but from a net neutrality
 perspective I think it's problematic to treat a certain kind of data differently than other
 data just because it's music.
 And I'm wondering if you guys thought through those issues and if as a, as a, you know,
 data first kind of company if you think that's a problem.
 So you actually think that somebody would have a net neutrality problem with you giving
 it to them for free?
 I think it's possible.
 I think you kind of got it.
 I think it's, yeah.
 I, I, I don't agree.
 Especially since, you know, if you have a different service that you want and it's being
 used we will put, it's a technical inclusion in the process.
 It takes a short period of time to get the appropriate site, get the URL, figure out
 how to white list it and get it on the network.
 So it's more so than that.
 Our idea is to give free streaming of music to everybody.
 And I, I don't, I don't foresee the uncarriers issues and what we're doing with the industry
 being other than something that the proponents of net neutrality would really be supportive
 of.
 Whether that's true or not, what's to stop T-Mobile from withholding music freedom from
 services that aren't in John Legend's good graces?