 Google is making another stab at television. You know what they say, fifth time's the charm. I'm Sam Sheffer and this is 90 Seconds on the Verge. This is Android TV. According to documents obtained exclusively by the Verge, Google's latest attempt to own the living room is expected to launch soon. Google has had a long history of trying to take over the TV with very limited success. The first attempt was Google TV, a full computing platform that Eric Schmidt predicted would ship in a majority of TVs by 2012. And we all know how that turned out, and let's not forget the Nexus Q, the $300 sphere that was scrapped almost as quickly as it was announced. So far, the company's biggest hit with the TV market is the Chromecast. According to sources, Chromecast would continue to live on even after Android TV launches. The Android TV described in these documents is no longer a crazy attempt to turn your TV into a bigger, more powerful smartphone. Instead, Android TV is set to focus on an experience that is, quote, cinematic, fun, fluid and fast. But the big question is what market would Android TV be launching into? There are literally dozens of ways to stream internet video, from Apple TV and Roku to PlayStation and Xbox. The real game changer will be the company that can bypass the likes of Comcast and provide subscription content directly to the user. Even so, as Amazon's Fire TV is currently proving, there's still a market for dead simple set-top boxes that stream compelling content. Android TV could be Google's chance to get back in that game. For more on Android TV, check out the Verge. Coming up, Tesla joins the battle for your living room with the announcement of its own set-top box. Musk CTV.
 Google is making another stab at television.
 You know what they say, fifth time's the charm.
 I'm Sam Sheffer and this is 90 Seconds on the Verge.
 This is Android TV.
 According to documents obtained exclusively by the Verge,
 Google's latest attempt to own the living room is expected to launch soon.
 Google has had a long history of trying to take over the TV with very limited success.
 The first attempt was Google TV, a full computing platform that Eric Schmidt predicted would ship
 in a majority of TVs by 2012.
 And we all know how that turned out, and let's not forget the Nexus Q,
 the $300 sphere that was scrapped almost as quickly as it was announced.
 So far, the company's biggest hit with the TV market is the Chromecast.
 According to sources, Chromecast would continue to live on even after Android TV launches.
 The Android TV described in these documents is no longer a crazy attempt to turn your TV into a
 bigger, more powerful smartphone.
 Instead, Android TV is set to focus on an experience that is, quote,
 cinematic, fun, fluid and fast.
 But the big question is what market would Android TV be launching into?
 There are literally dozens of ways to stream internet video,
 from Apple TV and Roku to PlayStation and Xbox.
 The real game changer will be the company that can bypass the likes of Comcast and
 provide subscription content directly to the user.
 Even so, as Amazon's Fire TV is currently proving,
 there's still a market for dead simple set-top boxes that stream compelling content.
 Android TV could be Google's chance to get back in that game.
 For more on Android TV, check out the Verge.
 Coming up, Tesla joins the battle for your living room with the announcement of its own set-top box.
 Musk CTV.