 Hey guys, this is Lauren Good from The Verge. Android Marshmallow, Google's newest operating system for mobile devices, starts rolling out today to Nexus phones and tablets first, and then other Android devices in the coming weeks. And one of the most buzzed about features with Android Marshmallow is something called Now on Tap. We've seen Now on Tap before in a couple demos. One was at Google I.O. earlier this year, and some of our Verge colleagues have also gotten demos of Now on Tap. But Google's made some major strides with this since it was first announced in May, and we're going to take a look at what it can do. So the premise here with Now on Tap is that basically you're going to access much more information directly from within an application. And this is all part of Google Now, so it's all part of Google's attempts to make this smartphone even smarter. Here's an example. I'm going to go into Messenger here, where someone named Fred has asked me if we should go and see The Martian this weekend. Now this is what's really cool about this. The Martian is both a book and a movie. But given the context clues that the word see is in here, Google Now on Tap knows this is referring to the movie. So when I hold down this button here, these results come up. You can see there's an IMDB page. If you go to YouTube, it takes you to the movie trailer because what do people like to do when they're considering going to a movie? They watch a movie trailer. But Google Now on Tap also works with voice search. So if I was curious, more curious about the book, I could say something like, okay Google, who wrote the book? And now I know who wrote the book in addition to information about the movie. Okay, so that's just one example. Let's take a look at Instagram. Hillary Clinton's page here. What happens when I hit Google Now on Tap? Hillary Clinton of course is a pretty well-known public figure, so there are a lot of results here. Google, Twitter, Facebook, Instagram, news, images and more. Go to her Twitter. There you go. And go back and I stay within Twitter in this instance. In other instances, other apps, you might be taken back to the app you were in before. Another cool example, go to Viber and Fred being very persistent once again asking if I want to go see Lane 8. Now I would hear that and I would probably think, is it a bowling alley? This is where Google Now on Tap comes in handy. It's actually a musician. And from here, I can listen to Lane 8's tracks just as I would if I went and Googled him and Googled Lane 8 songs or something like that, but I just get it directly from the conversation that we're having. So that's supposed to be the value of Now on Tap. It doesn't require any kind of updates from third party app developers in order for it to work properly. All of the work is being done by Google here. It's also completely voluntary. You don't have to opt into Google Now and you don't have to opt into Now on Tap within Google Now. But if you're on a quest for a smarter smartphone, that's what Google's trying to do here.
 Hey guys, this is Lauren Good from The Verge.
 Android Marshmallow, Google's newest operating system for mobile devices, starts rolling
 out today to Nexus phones and tablets first, and then other Android devices in the coming
 weeks.
 And one of the most buzzed about features with Android Marshmallow is something called
 Now on Tap.
 We've seen Now on Tap before in a couple demos.
 One was at Google I.O. earlier this year, and some of our Verge colleagues have also
 gotten demos of Now on Tap.
 But Google's made some major strides with this since it was first announced in May,
 and we're going to take a look at what it can do.
 So the premise here with Now on Tap is that basically you're going to access much more
 information directly from within an application.
 And this is all part of Google Now, so it's all part of Google's attempts to make this
 smartphone even smarter.
 Here's an example.
 I'm going to go into Messenger here, where someone named Fred has asked me if we should
 go and see The Martian this weekend.
 Now this is what's really cool about this.
 The Martian is both a book and a movie.
 But given the context clues that the word see is in here, Google Now on Tap knows this
 is referring to the movie.
 So when I hold down this button here, these results come up.
 You can see there's an IMDB page.
 If you go to YouTube, it takes you to the movie trailer because what do people like
 to do when they're considering going to a movie?
 They watch a movie trailer.
 But Google Now on Tap also works with voice search.
 So if I was curious, more curious about the book, I could say something like, okay Google,
 who wrote the book?
 And now I know who wrote the book in addition to information about the movie.
 Okay, so that's just one example.
 Let's take a look at Instagram.
 Hillary Clinton's page here.
 What happens when I hit Google Now on Tap?
 Hillary Clinton of course is a pretty well-known public figure, so there are a lot of results
 here.
 Google, Twitter, Facebook, Instagram, news, images and more.
 Go to her Twitter.
 There you go.
 And go back and I stay within Twitter in this instance.
 In other instances, other apps, you might be taken back to the app you were in before.
 Another cool example, go to Viber and Fred being very persistent once again asking if
 I want to go see Lane 8.
 Now I would hear that and I would probably think, is it a bowling alley?
 This is where Google Now on Tap comes in handy.
 It's actually a musician.
 And from here, I can listen to Lane 8's tracks just as I would if I went and Googled him
 and Googled Lane 8 songs or something like that, but I just get it directly from the
 conversation that we're having.
 So that's supposed to be the value of Now on Tap.
 It doesn't require any kind of updates from third party app developers in order for it
 to work properly.
 All of the work is being done by Google here.
 It's also completely voluntary.
 You don't have to opt into Google Now and you don't have to opt into Now on Tap within
 Google Now.
 But if you're on a quest for a smarter smartphone, that's what Google's trying to do here.