 I've seen things you people wouldn't believe. TVs so thin they make the latest iPhone look fat. I watched organic, light-emitting diodes glitter in the dark near Brandenburg Gate. The promise and beauty of older TVs have never been up for debate, but now there's a question that rises to the surface. Would it ever be available for us to actually buy? As of right now, we have not made specific dates public because we're still in testing phase. But if all goes according to schedule, we hope to have OLED TV shipping to specific markets in Europe, North America and Korea before the end of the year. Over the years, electronics trade shows have seen Samsung and LG fight a cold war over OLED TVs. Sony has even been part of it. Every year we see something new. We see them grow ever larger, ever more sophisticated, ever more beautiful. But they never make the leap. Large OLED screens are very difficult to mass produce. What we have been working on, and other companies as well, is how to get the yield rates to be higher. We know how to make it, we know the intricate physics behind it, but it's actually churning them out in an acceptable number that's always been difficult because obviously cost is very high when you don't have large quantities. Although conventions like EVE are here in Berlin, they're usually great predictors for the next technological change. When it comes to OLED TVs, they seem fated to serve as the stage for a cruel exhibit of an elegance and beauty that will forever remain out of reach. The fact is that we have them. I've seen them in large quantities. It's just a matter of getting them into consumers' homes, living rooms. It's definitely here to stay, and it's something that we're betting a lot of money on. It would not be a big part of our strategy if it wasn't real.
 I've seen things you people wouldn't believe.
 TVs so thin they make the latest iPhone look fat.
 I watched organic, light-emitting diodes glitter in the dark near Brandenburg Gate.
 The promise and beauty of older TVs have never been up for debate, but now there's a question
 that rises to the surface.
 Would it ever be available for us to actually buy?
 As of right now, we have not made specific dates public because we're still in testing
 phase.
 But if all goes according to schedule, we hope to have OLED TV shipping to specific
 markets in Europe, North America and Korea before the end of the year.
 Over the years, electronics trade shows have seen Samsung and LG fight a cold war over
 OLED TVs.
 Sony has even been part of it.
 Every year we see something new.
 We see them grow ever larger, ever more sophisticated, ever more beautiful.
 But they never make the leap.
 Large OLED screens are very difficult to mass produce.
 What we have been working on, and other companies as well, is how to get the yield rates to
 be higher.
 We know how to make it, we know the intricate physics behind it, but it's actually churning
 them out in an acceptable number that's always been difficult because obviously cost is
 very high when you don't have large quantities.
 Although conventions like EVE are here in Berlin, they're usually great predictors for
 the next technological change.
 When it comes to OLED TVs, they seem fated to serve as the stage for a cruel exhibit
 of an elegance and beauty that will forever remain out of reach.
 The fact is that we have them.
 I've seen them in large quantities.
 It's just a matter of getting them into consumers' homes, living rooms.
 It's definitely here to stay, and it's something that we're betting a lot of money on.
 It would not be a big part of our strategy if it wasn't real.