 Hi guys, this is Vlad from The Verge. I'm here with Matt Webb, CEO of Berg London, who are a design consultancy company. Thank you for joining us, Matt. We're taking a look at your new Little Printer right here. Can you give me the elevator pitch for what this product is and what it does? So Little Printer is a connected printer. It connects to the web. It's not like a regular printer. It prints automatically. What it prints is a miniature personal newspaper for you every day. Well, newspaper for you, but you also plug in quite a few other things. I see you have an Instagram feed, some other things like Word of the Day and things like that that you include. Which is the joy of connecting to the network. So, you know, a newspaper is like a regular thing which is printed by the hundreds of thousands. It's the same for everyone. The way Little Printer works is you subscribe to publications. Each publication is like a tiny bit of content, a couple of inches, and that can be a puzzle. It can be headlines. But the neat thing is because it comes from the web, it can be from your social network or it can be something which is really timely or based on your location. So could you just walk us through the initial setup process once you bring your Little Printer home? Sure. So you get Little Printer home. It comes in the box. You take out the bridge. You plug the bridge into your home router. Supply the ethernet cable and power. Some lights come on. You take Little Printer out. You plug it into the wall. You need to be within about 50 feet of the bridge. And when it's found that the light comes on here, you press the button and out comes this claim code. At this point we go to Birdcloud.com on your smartphone and at that point you can start choosing your publications. You know, I've already claimed Little Printer on my phone and I've given it a name, given it a location. I can hit share and that will give me another code which comes out of the printer. You can then go onto Birdcloud yourself and you too can be an owner of that same Little Printer. One of the things we found when we originally talked to people about Sideara is that people would want to have it for their parents or for people who didn't know how to use computers so well who lived quite some way away because they wanted a way of being able to send them messages and so on. Those kind of things. Answering the question of what the Little Printer is kind of involves answering the question of why it is as well, doesn't it? My understanding is that you're also trying to kind of simplify and streamline all of the information that we do get from the web. I've been using Little Printer at home for some time. I have it sitting on my shelf and I find there's a few things it's really good at. One thing is things I can scribble on and take with me. It's really good for birthdays and it's really good for puzzles because I can keep them in my wallet, carry them on the bus with me, those kind of things. One thing that I tried out earlier and hopefully works again is to send a direct message. If we try doing that now... It'll take a few seconds. What's going on here is there's a mobile website which you can use in your iPhone, Android or Windows phone and that's kind of running in the cloud somewhere. I don't know where you point to when you point to the cloud, like kind of up there somewhere. It's usually up, yeah. And it kind of gets rendered, sent down via the bridge to the printer and here it is. It'll eventually get to us. Sort of, you said, hello from the verge. Yeah, keeping it simple. There you go. When your scheduled feeds come down, they light that white light up, you hit the black button, your publication's print out. When you are collecting news feeds, are you collecting RSS feeds or how do you get information from them? No, we're encouraging people to format their content specifically for Little Printer. So when you look at the content, what you're actually seeing is a very thin black and white web page. We've made it as easy as possible to create content for it. To be a publisher, what you're basically making is just a specialised kind of website. It's 300 and 84 pixels across and you have to return some HTML when we ask for it. Yes. But that's basically how it works. There's some kind of neat magic built in which means you can authorise your publication. So for example, we've built just a test one using Instagram's API and so when I subscribe to it, I authorise against Instagram and it prints out the most popular photo from my friends. So for the moment, what we're going after is publishers, people who want to make content which people subscribe to and the publisher's handbook, we call it, it's the style guide, it's the API, is all built around that idea. So we looked at what was in common between the products we had and we saw that they were pretty much low complexity, low bandwidth. They would do pretty much only one thing and they were network connected. So we developed this technology, Bird Cloud, powered by this thing, that would make it very easy for us to make all of those products. So the bridge can connect to 50 plus products and those products don't need to be connected to the power like little printers but they can be battery powered too. So we kind of see a future of wearables, of connected devices for the home, of connected signage in the business, of connected city blocks, it doesn't really matter. But we'd like to have a hand in all of those kind of things. So we see little printers just the first thing that we're doing.
 Hi guys, this is Vlad from The Verge. I'm here with Matt Webb, CEO of Berg London, who
 are a design consultancy company. Thank you for joining us, Matt. We're taking a look
 at your new Little Printer right here. Can you give me the elevator pitch for what this
 product is and what it does?
 So Little Printer is a connected printer. It connects to the web. It's not like a regular
 printer. It prints automatically. What it prints is a miniature personal newspaper for
 you every day.
 Well, newspaper for you, but you also plug in quite a few other things. I see you have
 an Instagram feed, some other things like Word of the Day and things like that that
 you include.
 Which is the joy of connecting to the network. So, you know, a newspaper is like a regular
 thing which is printed by the hundreds of thousands. It's the same for everyone. The
 way Little Printer works is you subscribe to publications. Each publication is like
 a tiny bit of content, a couple of inches, and that can be a puzzle. It can be headlines.
 But the neat thing is because it comes from the web, it can be from your social network
 or it can be something which is really timely or based on your location.
 So could you just walk us through the initial setup process once you bring your Little Printer
 home?
 Sure. So you get Little Printer home. It comes in the box. You take out the bridge. You plug
 the bridge into your home router. Supply the ethernet cable and power. Some lights come
 on. You take Little Printer out. You plug it into the wall. You need to be within about
 50 feet of the bridge. And when it's found that the light comes on here, you press the
 button and out comes this claim code.
 At this point we go to Birdcloud.com on your smartphone and at that point you can start
 choosing your publications. You know, I've already claimed Little Printer on my phone
 and I've given it a name, given it a location. I can hit share and that will give me another
 code which comes out of the printer. You can then go onto Birdcloud yourself and you too
 can be an owner of that same Little Printer.
 One of the things we found when we originally talked to people about Sideara is that people
 would want to have it for their parents or for people who didn't know how to use computers
 so well who lived quite some way away because they wanted a way of being able to send them
 messages and so on. Those kind of things.
 Answering the question of what the Little Printer is kind of involves answering the
 question of why it is as well, doesn't it? My understanding is that you're also trying
 to kind of simplify and streamline all of the information that we do get from the web.
 I've been using Little Printer at home for some time. I have it sitting on my shelf and
 I find there's a few things it's really good at. One thing is things I can scribble on
 and take with me. It's really good for birthdays and it's really good for puzzles because I
 can keep them in my wallet, carry them on the bus with me, those kind of things.
 One thing that I tried out earlier and hopefully works again is to send a direct message. If
 we try doing that now...
 It'll take a few seconds. What's going on here is there's a mobile website which you
 can use in your iPhone, Android or Windows phone and that's kind of running in the cloud
 somewhere. I don't know where you point to when you point to the cloud, like kind of
 up there somewhere.
 It's usually up, yeah.
 And it kind of gets rendered, sent down via the bridge to the printer and here it is.
 It'll eventually get to us.
 Sort of, you said, hello from the verge.
 Yeah, keeping it simple.
 There you go. When your scheduled feeds come down, they light that white light up, you
 hit the black button, your publication's print out.
 When you are collecting news feeds, are you collecting RSS feeds or how do you get information
 from them?
 No, we're encouraging people to format their content specifically for Little Printer.
 So when you look at the content, what you're actually seeing is a very thin black and white
 web page. We've made it as easy as possible to create content for it.
 To be a publisher, what you're basically making is just a specialised kind of website.
 It's 300 and 84 pixels across and you have to return some HTML when we ask for it.
 Yes.
 But that's basically how it works. There's some kind of neat magic built in which means
 you can authorise your publication.
 So for example, we've built just a test one using Instagram's API and so when I subscribe
 to it, I authorise against Instagram and it prints out the most popular photo from my
 friends.
 So for the moment, what we're going after is publishers, people who want to make content
 which people subscribe to and the publisher's handbook, we call it, it's the style guide,
 it's the API, is all built around that idea.
 So we looked at what was in common between the products we had and we saw that they were
 pretty much low complexity, low bandwidth. They would do pretty much only one thing and
 they were network connected.
 So we developed this technology, Bird Cloud, powered by this thing, that would make it
 very easy for us to make all of those products.
 So the bridge can connect to 50 plus products and those products don't need to be connected
 to the power like little printers but they can be battery powered too.
 So we kind of see a future of wearables, of connected devices for the home, of connected
 signage in the business, of connected city blocks, it doesn't really matter.
 But we'd like to have a hand in all of those kind of things.
 So we see little printers just the first thing that we're doing.