 Google, what did you do? If you didn't see, this week Google just tweeted out a picture of the Pixel 4 months before it's going to release it, which is not a thing companies do. And so I think it means three major things and I wanna go through them. Okay, so first, it shows that they understand how leak culture works, especially in Android, because you know how the leak culture works, I know what the script looks like, and companies never admit that they do too, but Google's now admitting that it knows. So here's the script, act one is like there's a render, and then act two is we start to see some cases so we can guess the shape of the phone, and then act three is we start to get some leaks about what the features are gonna be and we start to know more about what we should expect. And then act four is like the thing falls off a truck and we see real photos, and in Google's case, sometimes like full on reviews before they've even announced the phone, and then act five, the big conclusion, the grand finale, the executive walks on stage and says, this is Pixel 4, and we're like, yeah dude, we know, we've already seen everything about it, and it's a huge letdown. So Google's playing with that script a little bit, so I think that's clever. There is a downside though, and that's, what does this mean for the Pixel 3, which is now like the saddest, sad panda of Pixel phones, because no one's gonna go buy this thing because they're gonna wait for the Pixel 4, which has been officially revealed by Google itself. It probably means that Pixel 3 sales are even worse than we thought, and we didn't think Pixel 3 sales were that good to begin with. It also means that like Google doesn't care, it doesn't need to make money on the Pixel 3, it's just gonna wait for the Pixel 4. So the other thing about phone leak culture is it's all about hype and the hype cycle, and it's about you like imagining this phone that's not out yet is going to be great, and it will be the thing that you want, it will be your next. And just putting out a photo of it right away means that every time we write about the Pixel 4 on theverge.com, we're gonna use Google's official photo, it makes the hopes and dreams better. Every time an Android phone gets announced or released or reviewed between now and then, you're gonna compare it to this Pixel 4, which is going to be perfect, and you've seen a nice photo of. It's this empty vessel to pour all of your hopes and dreams into. I'm pointing at the Pixel 3 because it is not an empty vessel, it is a sad, terrible battery life vessel. But the Pixel 4 won't be, it's gonna be great. Google knows that everybody thinks that because they tweeted the photo. We expect the iPhone 11 to look pretty much exactly like the Pixel 4. It's gonna have a big square camera bump on the side and be glossy and black and whatever. And the iPhone always comes out a month before the Pixel, and so when the Pixel would come out, people would be like, oh, you just copied the iPhone. But now the Pixel got shown first, and so now the iPhone will be like, oh, you kind of copied the Pixel. And that's kind of, I don't know, funny to me. The second big thing that this tease means is we get to look at the picture that Google tweeted and try and make some guesses about what the features of the Pixel 4 are gonna be. The first thing that we can see is if you look at the back of that photo, it doesn't have this two-tone glossy versus matte finish that's design language that Google has stuck with for three years, which is exciting. Maybe this phone will look and feel a little bit more high-end than before. Second, there's no fingerprint sensor on the back. And that's important because it means they're gonna find some other way to let you log in biometrically. Maybe it'll be a real face ID on Android finally, or maybe it'll be an in-screen fingerprint sensor. We don't know, but we do know that fingerprint sensors on the back are so 2017, and Google's moving away from it. Most importantly, we know that there is that big honkin' square camera module. And sure, it's gonna look like what the iPhone looks like, and we're gonna have big honkin' square camera modules on all our phones now forever, whatever. Inside that big honkin' square camera module though are two camera sensors. And up until now, Google has said they only need one to do lots of cool stuff because they're better at computational photography. So if they're adding a second camera sensor, that means they're promising they can do some really cool stuff with it. Will it be wide angle or telephoto? Will it have better portrait mode? What about those other little dots that are in there? Is one of them the spectral flicker sensor like on the Pixel 3, or is it like a time of flight sensor with a laser? What's the flash gonna be? Where's the other microphone? Will they finally make good video on the Pixel 3? There's a lot of stuff that we can speculate on, but we know for sure there's a second camera sensor, and that means that Google's gonna lean even harder into photography on the Pixel. Oh, you know, there's one thing we can't see in the photo, but I wanna talk about it anyway, and it's this Project Soli rumor. If you haven't heard of Project Soli, it comes out of Google's ATAP division, and it's literally a tiny radar chip. And it's designed to let a device detect tiny little hand movements out in space. 9to5Google heard a rumor that it was gonna be there, XDA developers found code in Android Q that verified that. And I actually got to try it four years ago. You see me use it on a smartwatch where I twist my fingers and it adjusts the smartwatch, or a speaker where I could use it for media controls. And we're expecting media controls to be the thing that happens on the Pixel 4. The last thing that this tease means, I think the most important thing, is that Google is raising the stakes on itself. The Pixel 4 should be a truly flagship phone. It should be the kind of phone we've been waiting for Google to make and can compete head to head with the iPhone and with Samsung phones and with Huawei phones from a hardware quality perspective in addition to a camera and software quality perspective. Google acquired this HTC team, they call it the Taiwan team. The first phone that they worked on fully was the Pixel 3a, but the Pixel 4 is gonna be the first flagship phone that they work on. And because the Pixel 3a exists, they've got a low cost option, which gives them permission to make the Pixel 4 even higher cost. And we're expecting the Pixel 4 to get sold by all US carriers and probably including AT&T. But remember, it's coming out right after the iPhone. And so if Google wants to really prove that they can sell a lot of these and actually finally make money and make hardware a real, real business, they're going to need carrier marketing support. They're gonna be competing directly with the iPhone for shelf space and ad dollars and ad time. So if the Pixel 4 isn't just truly great, it's gonna end up being the same thing that every Pixel phone is, a really good phone that virtually nobody buys. So add all of that up. You've got the understanding of the hype cycle, you've got the ability to speculate on features based on the photo, and you've got this raising of the stakes. I think Google is saying that the Pixel 4 is gonna be something really special. And after all of that, it better be. Hey, thanks so much for watching. The thing that Google did was so wild, I just had to do a video about it. So I appreciate you coming along with this ride with me. Let me know what your hopes for the Pixel 4 are down in the comments. And if you don't wanna spend that much money on a phone, you should check out our Pixel 3a review because it's a pretty good option for not a lot of money.
 Google, what did you do?
 If you didn't see, this week Google just tweeted out
 a picture of the Pixel 4 months before it's going
 to release it, which is not a thing companies do.
 And so I think it means three major things
 and I wanna go through them.
 Okay, so first, it shows that they understand
 how leak culture works, especially in Android,
 because you know how the leak culture works,
 I know what the script looks like,
 and companies never admit that they do too,
 but Google's now admitting that it knows.
 So here's the script, act one is like there's a render,
 and then act two is we start to see some cases
 so we can guess the shape of the phone,
 and then act three is we start to get some leaks
 about what the features are gonna be
 and we start to know more about what we should expect.
 And then act four is like the thing falls off a truck
 and we see real photos, and in Google's case,
 sometimes like full on reviews before they've even
 announced the phone, and then act five,
 the big conclusion, the grand finale,
 the executive walks on stage and says,
 this is Pixel 4, and we're like, yeah dude,
 we know, we've already seen everything about it,
 and it's a huge letdown.
 So Google's playing with that script a little bit,
 so I think that's clever.
 There is a downside though, and that's,
 what does this mean for the Pixel 3,
 which is now like the saddest, sad panda of Pixel phones,
 because no one's gonna go buy this thing
 because they're gonna wait for the Pixel 4,
 which has been officially revealed by Google itself.
 It probably means that Pixel 3 sales
 are even worse than we thought,
 and we didn't think Pixel 3 sales
 were that good to begin with.
 It also means that like Google doesn't care,
 it doesn't need to make money on the Pixel 3,
 it's just gonna wait for the Pixel 4.
 So the other thing about phone leak culture
 is it's all about hype and the hype cycle,
 and it's about you like imagining this phone
 that's not out yet is going to be great,
 and it will be the thing that you want,
 it will be your next.
 And just putting out a photo of it right away
 means that every time we write about the Pixel 4
 on theverge.com, we're gonna use Google's official photo,
 it makes the hopes and dreams better.
 Every time an Android phone gets announced or released
 or reviewed between now and then,
 you're gonna compare it to this Pixel 4,
 which is going to be perfect,
 and you've seen a nice photo of.
 It's this empty vessel to pour
 all of your hopes and dreams into.
 I'm pointing at the Pixel 3
 because it is not an empty vessel,
 it is a sad, terrible battery life vessel.
 But the Pixel 4 won't be, it's gonna be great.
 Google knows that everybody thinks that
 because they tweeted the photo.
 We expect the iPhone 11 to look pretty much exactly
 like the Pixel 4.
 It's gonna have a big square camera bump on the side
 and be glossy and black and whatever.
 And the iPhone always comes out a month before the Pixel,
 and so when the Pixel would come out,
 people would be like, oh, you just copied the iPhone.
 But now the Pixel got shown first,
 and so now the iPhone will be like,
 oh, you kind of copied the Pixel.
 And that's kind of, I don't know, funny to me.
 The second big thing that this tease means
 is we get to look at the picture that Google tweeted
 and try and make some guesses about what the features
 of the Pixel 4 are gonna be.
 The first thing that we can see is if you look
 at the back of that photo,
 it doesn't have this two-tone glossy versus matte finish
 that's design language that Google has stuck with
 for three years, which is exciting.
 Maybe this phone will look and feel
 a little bit more high-end than before.
 Second, there's no fingerprint sensor on the back.
 And that's important because it means they're gonna find
 some other way to let you log in biometrically.
 Maybe it'll be a real face ID on Android finally,
 or maybe it'll be an in-screen fingerprint sensor.
 We don't know, but we do know that fingerprint sensors
 on the back are so 2017,
 and Google's moving away from it.
 Most importantly, we know that there is
 that big honkin' square camera module.
 And sure, it's gonna look like what the iPhone looks like,
 and we're gonna have big honkin' square camera modules
 on all our phones now forever, whatever.
 Inside that big honkin' square camera module though
 are two camera sensors.
 And up until now, Google has said they only need one
 to do lots of cool stuff because they're better
 at computational photography.
 So if they're adding a second camera sensor,
 that means they're promising they can do
 some really cool stuff with it.
 Will it be wide angle or telephoto?
 Will it have better portrait mode?
 What about those other little dots that are in there?
 Is one of them the spectral flicker sensor
 like on the Pixel 3, or is it like a time of flight sensor
 with a laser?
 What's the flash gonna be?
 Where's the other microphone?
 Will they finally make good video on the Pixel 3?
 There's a lot of stuff that we can speculate on,
 but we know for sure there's a second camera sensor,
 and that means that Google's gonna lean even harder
 into photography on the Pixel.
 Oh, you know, there's one thing we can't see in the photo,
 but I wanna talk about it anyway,
 and it's this Project Soli rumor.
 If you haven't heard of Project Soli,
 it comes out of Google's ATAP division,
 and it's literally a tiny radar chip.
 And it's designed to let a device detect
 tiny little hand movements out in space.
 9to5Google heard a rumor that it was gonna be there,
 XDA developers found code in Android Q that verified that.
 And I actually got to try it four years ago.
 You see me use it on a smartwatch where I twist my fingers
 and it adjusts the smartwatch,
 or a speaker where I could use it for media controls.
 And we're expecting media controls
 to be the thing that happens on the Pixel 4.
 The last thing that this tease means,
 I think the most important thing,
 is that Google is raising the stakes on itself.
 The Pixel 4 should be a truly flagship phone.
 It should be the kind of phone we've been waiting
 for Google to make and can compete head to head
 with the iPhone and with Samsung phones
 and with Huawei phones from a hardware quality perspective
 in addition to a camera and software quality perspective.
 Google acquired this HTC team, they call it the Taiwan team.
 The first phone that they worked on fully
 was the Pixel 3a, but the Pixel 4
 is gonna be the first flagship phone that they work on.
 And because the Pixel 3a exists,
 they've got a low cost option,
 which gives them permission to make the Pixel 4
 even higher cost.
 And we're expecting the Pixel 4 to get sold
 by all US carriers and probably including AT&T.
 But remember, it's coming out right after the iPhone.
 And so if Google wants to really prove
 that they can sell a lot of these
 and actually finally make money and make hardware
 a real, real business,
 they're going to need carrier marketing support.
 They're gonna be competing directly with the iPhone
 for shelf space and ad dollars and ad time.
 So if the Pixel 4 isn't just truly great,
 it's gonna end up being the same thing
 that every Pixel phone is,
 a really good phone that virtually nobody buys.
 So add all of that up.
 You've got the understanding of the hype cycle,
 you've got the ability to speculate on features
 based on the photo,
 and you've got this raising of the stakes.
 I think Google is saying that the Pixel 4
 is gonna be something really special.
 And after all of that, it better be.
 Hey, thanks so much for watching.
 The thing that Google did was so wild,
 I just had to do a video about it.
 So I appreciate you coming along with this ride with me.
 Let me know what your hopes for the Pixel 4
 are down in the comments.
 And if you don't wanna spend that much money on a phone,
 you should check out our Pixel 3a review
 because it's a pretty good option for not a lot of money.