 If you look back 10 years ago or 15 years ago, there were many places where Microsoft was unchallenged or didn't have the kind of challenges that we see now. But in today's market, with almost in every one of these spaces, I mean, you could look at entertainment, you know, home entertainment. You can look at mobile devices, laptop, tablets, OS, anything. Productivity. I mean, you've got real competition coming from big challengers. I mean, does that worry you? How does that inform what you guys are doing? Does it make you more reactive? This is the part when I said the community feels more confident. This is the part I love in that I really believe we're not looking over our shoulders as much as we used to. And the type of planning that we are doing, which involves user experience and product planning, formal product planning and development, etc., is much more long term. You've seen some of the envisioning lab work and the office labs. We have more teams that are actually thinking one to two steps ahead. And we're doing a better job at creating frameworks that actually connect the dots with a smarter idea of who we are and who we aren't. And this is back to, I think, Metro in some ways. We want to be as good as we can be at Microsoft, and we're no longer comparing, finding ourselves comparing ourselves to other design organizations or other companies. And I like that feel, right? Certainly we're aware of what's happening, but everything that's happened to date and recently that you're seeing and I think we're sensing coming from this alignment is done by ourselves. We did it because we did it. It's the right thing. It turned out to be something very authentic and unique to Microsoft, and there's more coming that is more just about what we think we should be doing. And I think that confidence is attracting better designers, better developers, better program managers, because they sense that we are no longer looking over our shoulders, going to chase tail lights, whatever it may be. That perception of the company is definitely not holding true internally. We're actually focused on what we're doing, and we have a roadmap, and we have confidence in that roadmap. It's smart. And we want to and are empowering designers, researchers, to do their best work with new environments, the right tools, the right types of challenges, the right type of training. So there is a collective confidence that really makes it feel like we no longer have to look outside. We're no longer nervous. And I like that aspect. And it's not an arrogance. I think it's a confidence that we've been at this long enough, and it's time we just step into that and really do what we're paid to do.
 If you look back 10 years ago or 15 years ago, there were many places where Microsoft
 was unchallenged or didn't have the kind of challenges that we see now.
 But in today's market, with almost in every one of these spaces, I mean, you could look
 at entertainment, you know, home entertainment.
 You can look at mobile devices, laptop, tablets, OS, anything.
 Productivity.
 I mean, you've got real competition coming from big challengers.
 I mean, does that worry you?
 How does that inform what you guys are doing?
 Does it make you more reactive?
 This is the part when I said the community feels more confident.
 This is the part I love in that I really believe we're not looking over our shoulders as much
 as we used to.
 And the type of planning that we are doing, which involves user experience and product
 planning, formal product planning and development, etc., is much more long term.
 You've seen some of the envisioning lab work and the office labs.
 We have more teams that are actually thinking one to two steps ahead.
 And we're doing a better job at creating frameworks that actually connect the dots with a smarter
 idea of who we are and who we aren't.
 And this is back to, I think, Metro in some ways.
 We want to be as good as we can be at Microsoft, and we're no longer comparing, finding ourselves
 comparing ourselves to other design organizations or other companies.
 And I like that feel, right?
 Certainly we're aware of what's happening, but everything that's happened to date and
 recently that you're seeing and I think we're sensing coming from this alignment is done
 by ourselves.
 We did it because we did it.
 It's the right thing.
 It turned out to be something very authentic and unique to Microsoft, and there's more
 coming that is more just about what we think we should be doing.
 And I think that confidence is attracting better designers, better developers, better
 program managers, because they sense that we are no longer looking over our shoulders,
 going to chase tail lights, whatever it may be.
 That perception of the company is definitely not holding true internally.
 We're actually focused on what we're doing, and we have a roadmap, and we have confidence
 in that roadmap.
 It's smart.
 And we want to and are empowering designers, researchers, to do their best work with new
 environments, the right tools, the right types of challenges, the right type of training.
 So there is a collective confidence that really makes it feel like we no longer have to look
 outside.
 We're no longer nervous.
 And I like that aspect.
 And it's not an arrogance.
 I think it's a confidence that we've been at this long enough, and it's time we just
 step into that and really do what we're paid to do.