 Hey guys, it's David with The Verge and this is the Fujifilm X10. It's a brand new $599 camera, but it looks just like a camera from 50 years ago, the Leica M3. It's really, really good looking. It's made out of magnesium with synthetic leather all over it. It has tons of manual controls. It has dials and buttons and switches for just about everything you could possibly want to do, but they're kind of confusingly laid out, so sometimes you'll be looking for a menu and it'll be just in a different place than you'd think it would be. So there's a pretty big learning curve to starting to use this camera. It does have a hotshoe, so you can add a better flash or an electronic viewfinder or any of a number of other accessories to the camera. There's also an optical viewfinder on the camera, but it's a little different than normal ones. It doesn't look through the lens, it instead has a window off to the side. It's a rangefinder style viewfinder. What you see isn't what you get from the picture, so sometimes you can frame a picture and it'll end up looking totally different than what you thought. Inside there's Fujifilm's own EXR processor, and it's really good especially in low light. It compensates really well for bad lighting and gives you noise-free images that you wouldn't normally be able to get. There's also a 12 megapixel sensor, and all that adds up to a pretty fast shooting performance. It can shoot up to 7 frames per second at full resolution, but it's actually kind of slow otherwise. The camera takes about 3 seconds to turn on. It does have a cool mechanism that lets you actually rotate the lens to turn the camera on and off, but once you do it there's about a 2-3 second gap before the camera actually powers on. All that said, the X10 takes really, really fantastic photos. I can shoot in JPEG or in RAW, and the photos I got were really clear and the colors were really great up to ISO 1600. Once I got to 3200 and 6400, photos weren't very good. There was a lot of noise and they started to be soft, but they were still usable at Facebook sizes. The one problem I had with the photos was that the autofocus when you're zoomed in didn't work particularly well. But thankfully there's this really great super macro mode that lets you get a centimeter away and still get clear pictures of the subject. It's a really cool trick when you're shooting something close up. The X10 can shoot video at 1080p at 30 frames per second, and the video, like the photos, looks really great. It's clear and accurate. It also has stereo mics, which is a nice bonus for the sound. Overall, if you like Fujifilm's design and can get over the learning curve of getting used to the X10, you'll really like the camera. It takes really great pictures and performs really well. At this price and in this form factor, it's hard to recommend it over cameras like the Sony NEX 5N and some of the Micro Four Thirds cameras on the market, which are a lot simpler to use and thanks to interchangeable lenses can be a little more versatile.
 Hey guys, it's David with The Verge and this is the Fujifilm X10.
 It's a brand new $599 camera, but it looks just like a camera from 50 years ago, the
 Leica M3.
 It's really, really good looking.
 It's made out of magnesium with synthetic leather all over it.
 It has tons of manual controls.
 It has dials and buttons and switches for just about everything you could possibly want
 to do, but they're kind of confusingly laid out, so sometimes you'll be looking for a
 menu and it'll be just in a different place than you'd think it would be.
 So there's a pretty big learning curve to starting to use this camera.
 It does have a hotshoe, so you can add a better flash or an electronic viewfinder or any of
 a number of other accessories to the camera.
 There's also an optical viewfinder on the camera, but it's a little different than normal
 ones.
 It doesn't look through the lens, it instead has a window off to the side.
 It's a rangefinder style viewfinder.
 What you see isn't what you get from the picture, so sometimes you can frame a picture and it'll
 end up looking totally different than what you thought.
 Inside there's Fujifilm's own EXR processor, and it's really good especially in low light.
 It compensates really well for bad lighting and gives you noise-free images that you wouldn't
 normally be able to get.
 There's also a 12 megapixel sensor, and all that adds up to a pretty fast shooting performance.
 It can shoot up to 7 frames per second at full resolution, but it's actually kind of
 slow otherwise.
 The camera takes about 3 seconds to turn on.
 It does have a cool mechanism that lets you actually rotate the lens to turn the camera
 on and off, but once you do it there's about a 2-3 second gap before the camera actually
 powers on.
 All that said, the X10 takes really, really fantastic photos.
 I can shoot in JPEG or in RAW, and the photos I got were really clear and the colors were
 really great up to ISO 1600.
 Once I got to 3200 and 6400, photos weren't very good.
 There was a lot of noise and they started to be soft, but they were still usable at
 Facebook sizes.
 The one problem I had with the photos was that the autofocus when you're zoomed in didn't
 work particularly well.
 But thankfully there's this really great super macro mode that lets you get a centimeter
 away and still get clear pictures of the subject.
 It's a really cool trick when you're shooting something close up.
 The X10 can shoot video at 1080p at 30 frames per second, and the video, like the photos,
 looks really great.
 It's clear and accurate.
 It also has stereo mics, which is a nice bonus for the sound.
 Overall, if you like Fujifilm's design and can get over the learning curve of getting
 used to the X10, you'll really like the camera.
 It takes really great pictures and performs really well.
 At this price and in this form factor, it's hard to recommend it over cameras like the
 Sony NEX 5N and some of the Micro Four Thirds cameras on the market, which are a lot simpler
 to use and thanks to interchangeable lenses can be a little more versatile.