 Hey guys, it's Lauren Go with the Verge reporting from CES and we're taking a look at Misfits newest wearable. This is called the Misfit Ray and the first thing you're going to notice about the Ray, if you're familiar with Misfits other activity trackers, is that it doesn't have a circular design. This is Misfits first kind of tubular design here and it was made this way so that it could sit next to other devices on the wrist like a wristwatch or a smartwatch and basically sit flush against it and you wouldn't have to wear two things that have a circular design or a larger display on your wrist. So this is really meant to be kind of an accessory activity tracker that's always been Misfits value proposition and now that the company is a part of Fossil, they're probably going to be making a lot more stuff that's in this vein. Alright, so let's talk about what this thing actually does. Like a lot of other Misfit trackers, it will track your daily activity levels, it will track your steps, it will track distances, it doesn't have GPS but it uses an accelerometer to track distances and it will track your sleep. It shares all that data to Misfits mobile app. It also works with Misfit Link which is Misfits separate app for basically controlling a bunch of different stuff in the home, smart home products, light bulbs, music, that kind of thing and it integrates with the IFTTT app so that you can basically program this thing to let's say you tap it and you want it to do something, it will do that through the IFTTT integration. This little LED light here is Misfits notification system basically. Misfit doesn't use displays and so this is the way that you get notifications from your smart phone. It also tells you your activity levels. If you tap it and it only flashes twice, maybe you're halfway to your activity goal. If you tap it and it flashes four times, you're closer to your daily activity goal and then it's basically programmed to show you different colors for different types of notifications. Battery life is always a big thing with wearables and Misfits value proposition has always been we go long on battery life. They use coin cell batteries. This has three button cell batteries that should get you about six months. The Misfit Ray ships in March of this year and this version will cost $99, basically $100. This is a sport band, it's a rubber band so it's a little bit less fancy than a couple other models. You can also buy one with a leather band for $120. That is the Misfit Ray in a lot of ways. It's kind of your standard commodity activity tracker in terms of what it can do and what it senses and all of that stuff. Misfits trying to make something that's a little bit more fashionable than maybe some of the other activity trackers on the market with the idea that if it's not fashionable, you're not going to wear it.
 Hey guys, it's Lauren Go with the Verge reporting from CES and we're taking a look at Misfits
 newest wearable.
 This is called the Misfit Ray and the first thing you're going to notice about the Ray,
 if you're familiar with Misfits other activity trackers, is that it doesn't have a circular
 design.
 This is Misfits first kind of tubular design here and it was made this way so that it could
 sit next to other devices on the wrist like a wristwatch or a smartwatch and basically
 sit flush against it and you wouldn't have to wear two things that have a circular design
 or a larger display on your wrist.
 So this is really meant to be kind of an accessory activity tracker that's always been Misfits
 value proposition and now that the company is a part of Fossil, they're probably going
 to be making a lot more stuff that's in this vein.
 Alright, so let's talk about what this thing actually does.
 Like a lot of other Misfit trackers, it will track your daily activity levels, it will
 track your steps, it will track distances, it doesn't have GPS but it uses an accelerometer
 to track distances and it will track your sleep.
 It shares all that data to Misfits mobile app.
 It also works with Misfit Link which is Misfits separate app for basically controlling a bunch
 of different stuff in the home, smart home products, light bulbs, music, that kind of
 thing and it integrates with the IFTTT app so that you can basically program this thing
 to let's say you tap it and you want it to do something, it will do that through the
 IFTTT integration.
 This little LED light here is Misfits notification system basically.
 Misfit doesn't use displays and so this is the way that you get notifications from your
 smart phone.
 It also tells you your activity levels.
 If you tap it and it only flashes twice, maybe you're halfway to your activity goal.
 If you tap it and it flashes four times, you're closer to your daily activity goal and then
 it's basically programmed to show you different colors for different types of notifications.
 Battery life is always a big thing with wearables and Misfits value proposition has always been
 we go long on battery life.
 They use coin cell batteries.
 This has three button cell batteries that should get you about six months.
 The Misfit Ray ships in March of this year and this version will cost $99, basically
 $100.
 This is a sport band, it's a rubber band so it's a little bit less fancy than a couple
 other models.
 You can also buy one with a leather band for $120.
 That is the Misfit Ray in a lot of ways.
 It's kind of your standard commodity activity tracker in terms of what it can do and what
 it senses and all of that stuff.
 Misfits trying to make something that's a little bit more fashionable than maybe some
 of the other activity trackers on the market with the idea that if it's not fashionable,
 you're not going to wear it.