 Good morning and welcome back to Apple Park. And today, we're bringing our extraordinary A15 Bionic chip to another iPhone, the new iPhone SE. At the heart of iPhone SE is A15 Bionic. It features our iconic glass and aluminum design in three fantastic colors, midnight, starlight, and product red. It has a 4.7-inch Retina HD display with incredible color accuracy, which now includes the toughest glass in a smartphone on both the front and back. And with IP67 water and dust resistance, iPhone SE is designed to last. iPhone SE has the Home button with Touch ID. iPhone SE has even better battery life, and we're bringing 5G to our most affordable iPhone. The 12-megapixel camera and A15 Bionic create a new camera system, and it starts at just $429. Pre-orders start this Friday, and iPhone SE will be available on March 18th. We have a fantastic iPad lineup, and today I'm excited to talk about iPad Air. We're bringing the breakthrough M1 chip to iPad Air, and these experiences really come to life on the Air's gorgeous Liquid Retina display with its P3 white color, True Tone, 500 nits of brightness, and anti-reflective coating. Another big update for iPad Air is the front camera, because it will now feature a 12-megapixel ultra-wide camera, which means it supports center stage. We're bringing ultra-fast 5G to iPad Air. We're increasing the performance of the USB-C port. It is now twice as fast, and it comes in a gorgeous array of colors. It will be available starting at the same great price of $599. It comes in both 64 and 256-gigabyte configurations, and it will be available in both Wi-Fi and cellular models. You can begin ordering Friday, and it will be available March 18th. We're adding one last chip to the M1 family. Introducing M1 Ultra. So far, we've scaled up the silicon for the Mac from M1 to M1 Pro to M1 Max. So with M1 Ultra, we did something truly groundbreaking, and it actually starts with M1 Max, the most powerful SoC we've built to date. You see, M1 Max has a secret. It has a groundbreaking die-to-die interconnect technology that allows us to scale even further by building M1 Ultra from 2M1 Max die, which doubles performance. And we connect the two die with our innovative custom-built packaging architecture. This multi-die architecture is way ahead of anything else in the industry. And we call it Ultra Fusion. It connects over 10,000 signals and provides an enormous 2.5 terabyte per second of low-latency inter-processor bandwidth between the two die using very little power. M1 Ultra has 114 billion transistors. That's seven times more than M1. With two die, the memory bandwidth is increased to a massive 800 gigabyte per second. And doubling the memory channels also means M1 Ultra supports up to a staggering 128 gigabytes of unified memory. It has a powerful 20-core CPU with 16 high-performance cores and four high-efficiency cores to crash CPU-intensive tasks. It also features a huge 64-core GPU so it can speed through the most intense graphic tasks. It's nearly eight times faster than M1. M1 Ultra has 32 powerful neural engine cores that can run up to 22 trillion operations per second to accelerate the most formidable machine learning tasks. And it has twice the capabilities of the amazing media engine in M1 Max. M1 Max delivers similar multi-threaded CPU performance to the latest 10-core PC desktop chip while using 65% less power. And when we compare M1 Ultra to the fastest 16-core PC desktop chip available, it delivers 90% higher performance in the same power envelope. And M1 Ultra can deliver the PC chip's peak performance while using an astounding 100 watts less power. When we look at GPU performance on power, M1 Max delivers similar performance to one of the most popular GPUs while using one-third the power. And M1 Ultra delivers faster performance than the highest-end GPU available while using 200 watts less power. So that's the groundbreaking M1 Ultra. This is Max Studio and Studio Display. The exterior is machined from a single aluminum extrusion with a footprint of just 7.7 inches square and height of only 3.7 inches. The innovative thermal system begins with a unique double-sided blower pulling air into the system across the entire circumference of the perforated aluminum base. The air moves over the custom circular power supply and through channels precisely placed to guide it to the chip's thermal module. Finally, the air is propelled through a low-impedance rear exhaust containing over 2,000 precisely machined perforations. The sound is so minimal, for most workloads you'll barely even hear it. On the back, there are four Thunderbolt 4 ports to connect displays and high-performance devices. A 10 gigabit ethernet port, two USB-A ports, an HDMI port, and a pro audio jack for high-impedance headphones or external amplified speakers. Wi-Fi 6 and Bluetooth 5 are built in as well. We also put connectivity on the front for even easier access. Systems with M1 Macs have two USB-C ports providing 10 gigabits per second USB 3 data transfer. And with M1 Ultra, these ports are Thunderbolt 4 with up to 40 gigabits per second data transfer speeds. There's also an SD card slot to easily import photos or video. And MacStudio offers extensive display support for up to four Pro Display XDRs, plus a 4K TV. For CPU performance, MacStudio with M1 Macs is up to 2.5 times faster than the fastest 27-inch iMac. And it's up to 50% faster than MacPro with a 16-core Xeon processor. Graphics performance on MacStudio with M1 Macs is also tremendous. It's up to 3.4 times faster than the fastest graphics on the 27-inch iMac. And it even outperforms MacPro with its most popular graphics card. MacStudio is over three times faster. The CPU performance on MacStudio with M1 Ultra is up to 3.8 times faster than the fastest 27-inch iMac. And it's up to 90% faster than MacPro with 16 cores. We can even compare MacStudio with M1 Ultra to MacPro with 28 cores. It's up to 60% faster. And graphics performance on MacStudio with M1 Ultra just crushes 27-inch iMac. It's up to a remarkable 4.5 times faster. It even exceeds MacPro with its fastest graphics card. MacStudio is up to 80% faster. With M1 Macs, you can access up to 64 gigabytes of unified memory. And with M1 Ultra, you get up to 128 gigabytes of unified memory for enormous graphics tasks. The SSD in MacStudio delivers up to a super fast 7.4 gigabytes per second of performance. And up to eight terabytes capacity. MacStudio can play an unprecedented 18 streams of 8K ProRes 422 video. So that's MacStudio, featuring M1 Macs and the new M1 Ultra, the most powerful chip ever built for a personal computer. The studio display is in a class of its own. Studio display has an all-screen design with narrow borders. It's all aluminum enclosure. Houses an advanced set of features in a slim profile. And the stand allows you to tilt the display up to 30 degrees. You can also choose a tilt and height adjustable stand option. There's also a VESA adapter option that lets you mount the display in landscape or portrait orientation. Studio display features an expansive screen that has a 27-inch active area with a total of 14.7 million pixels at 218 pixels per inch, making it a 5K retina display. And with 600 nits of brightness, P3 wide color, and support for over a billion colors, it brings images to life with spectacular detail. It also has True Tone for a more natural viewing experience. Plus an industry leading anti-reflective coating. There's an innovative, nano-texture glass option that scatters light to further minimize glare. Actually has an A13 bionic chip inside. There's a 12 megapixel ultra-wide camera. It supports center stage, which comes to the Mac for the very first time. It also includes an array of studio quality mics. Studio display also features a high fidelity six-speaker sound system. It has four force-canceling woofers that minimize distortion and produce bold, articulate bass. And two high-performance tweeters that create accurate mids and crisp highs. The speakers also support spatial audio. It has three USB-C ports that deliver speeds up to 10 gigabits per second. And there's a Thunderbolt port, which allows you to connect studio display and any plugged-in peripherals to your Mac with a single cable. That same cable delivers 96 watts of power, which allows you to charge any Mac notebook. And it can even fast charge a 14-inch MacBook Pro. And you can connect up to three studio displays to your MacBook Pro. We've added a new silver and black color option to the Magic Keyboard with Touch ID, the Magic Trackpad, and the Magic Mouse. That's the all-new studio display. Mac Studio with M1 Macs starts at $19.99. And Mac Studio with M1 Ultra starts at $39.99. And the studio display, with its awesome set of features, is $15.99. And it can be configured with nano-texture glass and a choice of stand options. You can order both products today, and they'll be available on March 18th. And they join the rest of our incredible Mac lineup with Apple Silicon, making them the best portable Mac lineup with Apple Silicon, making our transition nearly complete with just one more product to go, Mac Pro. That is for another day.
 Good morning and welcome back to Apple Park.
 And today, we're bringing our extraordinary A15 Bionic chip
 to another iPhone, the new iPhone SE.
 At the heart of iPhone SE is A15 Bionic.
 It features our iconic glass and aluminum design
 in three fantastic colors,
 midnight, starlight, and product red.
 It has a 4.7-inch Retina HD display
 with incredible color accuracy,
 which now includes the toughest glass in a smartphone
 on both the front and back.
 And with IP67 water and dust resistance,
 iPhone SE is designed to last.
 iPhone SE has the Home button with Touch ID.
 iPhone SE has even better battery life,
 and we're bringing 5G to our most affordable iPhone.
 The 12-megapixel camera and A15 Bionic
 create a new camera system,
 and it starts at just $429.
 Pre-orders start this Friday,
 and iPhone SE will be available on March 18th.
 We have a fantastic iPad lineup,
 and today I'm excited to talk about iPad Air.
 We're bringing the breakthrough M1 chip to iPad Air,
 and these experiences really come to life
 on the Air's gorgeous Liquid Retina display
 with its P3 white color,
 True Tone, 500 nits of brightness,
 and anti-reflective coating.
 Another big update for iPad Air is the front camera,
 because it will now feature a 12-megapixel ultra-wide camera,
 which means it supports center stage.
 We're bringing ultra-fast 5G to iPad Air.
 We're increasing the performance of the USB-C port.
 It is now twice as fast,
 and it comes in a gorgeous array of colors.
 It will be available starting at the same great price
 of $599.
 It comes in both 64 and 256-gigabyte configurations,
 and it will be available in both Wi-Fi and cellular models.
 You can begin ordering Friday,
 and it will be available March 18th.
 We're adding one last chip to the M1 family.
 Introducing M1 Ultra.
 So far, we've scaled up the silicon for the Mac
 from M1 to M1 Pro to M1 Max.
 So with M1 Ultra, we did something truly groundbreaking,
 and it actually starts with M1 Max,
 the most powerful SoC we've built to date.
 You see, M1 Max has a secret.
 It has a groundbreaking die-to-die interconnect technology
 that allows us to scale even further
 by building M1 Ultra from 2M1 Max die,
 which doubles performance.
 And we connect the two die
 with our innovative custom-built packaging architecture.
 This multi-die architecture is way ahead
 of anything else in the industry.
 And we call it Ultra Fusion.
 It connects over 10,000 signals
 and provides an enormous 2.5 terabyte per second
 of low-latency inter-processor bandwidth
 between the two die using very little power.
 M1 Ultra has 114 billion transistors.
 That's seven times more than M1.
 With two die, the memory bandwidth is increased
 to a massive 800 gigabyte per second.
 And doubling the memory channels also means
 M1 Ultra supports up to a staggering 128 gigabytes
 of unified memory.
 It has a powerful 20-core CPU
 with 16 high-performance cores
 and four high-efficiency cores
 to crash CPU-intensive tasks.
 It also features a huge 64-core GPU
 so it can speed through the most intense graphic tasks.
 It's nearly eight times faster than M1.
 M1 Ultra has 32 powerful neural engine cores
 that can run up to 22 trillion operations per second
 to accelerate the most formidable machine learning tasks.
 And it has twice the capabilities
 of the amazing media engine in M1 Max.
 M1 Max delivers similar multi-threaded CPU performance
 to the latest 10-core PC desktop chip
 while using 65% less power.
 And when we compare M1 Ultra
 to the fastest 16-core PC desktop chip available,
 it delivers 90% higher performance
 in the same power envelope.
 And M1 Ultra can deliver the PC chip's peak performance
 while using an astounding 100 watts less power.
 When we look at GPU performance on power,
 M1 Max delivers similar performance
 to one of the most popular GPUs
 while using one-third the power.
 And M1 Ultra delivers faster performance
 than the highest-end GPU available
 while using 200 watts less power.
 So that's the groundbreaking M1 Ultra.
 This is Max Studio and Studio Display.
 The exterior is machined from a single aluminum extrusion
 with a footprint of just 7.7 inches square
 and height of only 3.7 inches.
 The innovative thermal system begins
 with a unique double-sided blower pulling air
 into the system across the entire circumference
 of the perforated aluminum base.
 The air moves over the custom circular power supply
 and through channels precisely placed
 to guide it to the chip's thermal module.
 Finally, the air is propelled
 through a low-impedance rear exhaust
 containing over 2,000 precisely machined perforations.
 The sound is so minimal,
 for most workloads you'll barely even hear it.
 On the back, there are four Thunderbolt 4 ports
 to connect displays and high-performance devices.
 A 10 gigabit ethernet port,
 two USB-A ports,
 an HDMI port,
 and a pro audio jack for high-impedance headphones
 or external amplified speakers.
 Wi-Fi 6 and Bluetooth 5 are built in as well.
 We also put connectivity on the front
 for even easier access.
 Systems with M1 Macs have two USB-C ports
 providing 10 gigabits per second USB 3 data transfer.
 And with M1 Ultra, these ports are Thunderbolt 4
 with up to 40 gigabits per second data transfer speeds.
 There's also an SD card slot
 to easily import photos or video.
 And MacStudio offers extensive display support
 for up to four Pro Display XDRs,
 plus a 4K TV.
 For CPU performance, MacStudio with M1 Macs
 is up to 2.5 times faster than the fastest 27-inch iMac.
 And it's up to 50% faster than MacPro
 with a 16-core Xeon processor.
 Graphics performance on MacStudio with M1 Macs
 is also tremendous.
 It's up to 3.4 times faster than the fastest graphics
 on the 27-inch iMac.
 And it even outperforms MacPro
 with its most popular graphics card.
 MacStudio is over three times faster.
 The CPU performance on MacStudio with M1 Ultra
 is up to 3.8 times faster than the fastest 27-inch iMac.
 And it's up to 90% faster than MacPro with 16 cores.
 We can even compare MacStudio with M1 Ultra
 to MacPro with 28 cores.
 It's up to 60% faster.
 And graphics performance on MacStudio with M1 Ultra
 just crushes 27-inch iMac.
 It's up to a remarkable 4.5 times faster.
 It even exceeds MacPro with its fastest graphics card.
 MacStudio is up to 80% faster.
 With M1 Macs, you can access up to 64 gigabytes
 of unified memory.
 And with M1 Ultra, you get up to 128 gigabytes
 of unified memory for enormous graphics tasks.
 The SSD in MacStudio delivers up to a super fast
 7.4 gigabytes per second of performance.
 And up to eight terabytes capacity.
 MacStudio can play an unprecedented 18 streams
 of 8K ProRes 422 video.
 So that's MacStudio, featuring M1 Macs and the new M1 Ultra,
 the most powerful chip ever built for a personal computer.
 The studio display is in a class of its own.
 Studio display has an all-screen design with narrow borders.
 It's all aluminum enclosure.
 Houses an advanced set of features in a slim profile.
 And the stand allows you to tilt the display
 up to 30 degrees.
 You can also choose a tilt and height adjustable
 stand option.
 There's also a VESA adapter option that lets you mount
 the display in landscape or portrait orientation.
 Studio display features an expansive screen
 that has a 27-inch active area with a total of 14.7 million
 pixels at 218 pixels per inch,
 making it a 5K retina display.
 And with 600 nits of brightness, P3 wide color,
 and support for over a billion colors,
 it brings images to life with spectacular detail.
 It also has True Tone for a more natural viewing experience.
 Plus an industry leading anti-reflective coating.
 There's an innovative,
 nano-texture glass option that scatters light
 to further minimize glare.
 Actually has an A13 bionic chip inside.
 There's a 12 megapixel ultra-wide camera.
 It supports center stage,
 which comes to the Mac for the very first time.
 It also includes an array of studio quality mics.
 Studio display also features a high fidelity
 six-speaker sound system.
 It has four force-canceling woofers
 that minimize distortion and produce bold, articulate bass.
 And two high-performance tweeters
 that create accurate mids and crisp highs.
 The speakers also support spatial audio.
 It has three USB-C ports that deliver speeds
 up to 10 gigabits per second.
 And there's a Thunderbolt port,
 which allows you to connect studio display
 and any plugged-in peripherals to your Mac
 with a single cable.
 That same cable delivers 96 watts of power,
 which allows you to charge any Mac notebook.
 And it can even fast charge a 14-inch MacBook Pro.
 And you can connect up to three studio displays
 to your MacBook Pro.
 We've added a new silver and black color option
 to the Magic Keyboard with Touch ID,
 the Magic Trackpad, and the Magic Mouse.
 That's the all-new studio display.
 Mac Studio with M1 Macs starts at $19.99.
 And Mac Studio with M1 Ultra starts at $39.99.
 And the studio display,
 with its awesome set of features, is $15.99.
 And it can be configured with nano-texture glass
 and a choice of stand options.
 You can order both products today,
 and they'll be available on March 18th.
 And they join the rest of our incredible Mac lineup
 with Apple Silicon, making them the best
 portable Mac lineup with Apple Silicon,
 making our transition nearly complete
 with just one more product to go, Mac Pro.
 That is for another day.