 Right now, we're living in a golden age of streaming services. For $15 a month, one service can give you access to basically endless movies and shows, with new offerings coming in every week. But enjoy it while it lasts, because wheels are already in motion to make those services more profitable for companies and worse for you. Someday soon, to get the same amount of content you're getting now, you're going to have to pay for more streaming services. So think about all the content on a service like Netflix, and where all of it comes from. A lot of what you see is made by Netflix, but most of it's not, whether it's network TV shows, old movies, or movies that were just in theaters. A study last year found that licensed content makes up 80% of what people actually watch. Netflix pays to license that content from the studios, and it's a big part of their business. Access to the streaming market is important for studios too, because streaming media is where the content is made. Netflix added 30 million U.S. subscribers in the past five years, and that's coming at a time when traditional cable and broadcast TVs have less viewers every year. But licensing to Netflix, Hulu, and the other services isn't the only way for studios to get their movies online. Next year, Disney plans to launch its own streaming service, a direct competitor to Netflix. Disney's a little late to the party, but the service will have so much popular content that it may not matter. Remember, the service is a service that's not just for the audience, it's a service that's for the people who watch it, and it's a service that's for the people who watch it. And it's a service that's for the people who watch it. And it's a service that's for the people who watch it. And it's a service that's for the people who watch it. The bad news is, if it's on Disney's new service, it doesn't really make sense to put it on Netflix too. Once Disney's current licensing deals expire, Coco, Guardians of the Galaxy, and Last Jedi are all probably going to disappear from the other streaming services. It's a simple business move. Why would Disney put Last Jedi on Netflix when it could put it on Disneyflix and make you pay another $15 a month for it? Even if Netflix offered to pay more money in licensing, Disney would rather have you watch their movies on their service. Disney is actually really good at making money when distribution methods change. If you look at the history of the company, they've done it over and over again. When VHS and DVDs became popular, Disney pioneered a system called the Disney Vault, where movies would be locked away for years and only made available for lucrative limited-run sales. "...on these magical Disney videos before they disappear." Whether you love or hate the Vault, it worked. A study in the year 2000 found that 55% of Disney fans replaced their VHS tapes with DVDs, compared to only 14% for other studios. Cable expanded the playing field even more. Initially, Disney licensed its content to HBO, but soon they realized the real money was in running their own channel. So the Disney channel was born. Last year, Disney made 40% of its money from cable channels, including the ABC Networks and ESPN. And as cord cutters move away from cable towards services like Netflix, Disney is trying to pull off the same trick with streaming video, using its massive content library to build a whole new service from the ground up. Now, Disney's not the only studio trying to do that. Comcast has its Xfinity streaming service, Time Warner has HBO Go. The only way to see the latest Star Trek series is by paying $6 a month for CBS All Access. Everybody is vertically integrating, which means there will be less and less third-party content available to license. If you want to follow all the movies and shows, you'll have to pay for all the services, and there will be more and more of them to pay for. If you've noticed a lot more Netflix originals lately, that's why. Even if you can't find Star Wars or Iron Man on Netflix, executives are betting you'll stick around for Stranger Things and Bojack Horseman, just like you stuck with HBO for Game of Thrones. So, if you follow a bunch of streaming services now, you might soften the blow by borrowing the password from your parents or friends, but that could be in danger too. Streaming services can shut down account sharing anytime they want. Just look at Spotify, where sharing accounts is nearly impossible. Netflix is slowly cracking down on account sharing too, adding distinct profiles and stopping any profile that streams multiple shows at once. As the industry matures, those rules are going to tighten, and it's going to get harder and harder to dip into a service without paying for it. Now, for corporations, this is about the money. Disney paid $4 billion for Star Wars, and they want to make that money back as fast as they can. But all that leaves the general interest fan in a tough place. Do you stick with a single streaming service and miss out on the next wave of Marvel movies? Is the new Star Trek really worth $6 a month? We don't know what the future of streaming will look like yet. The transition away from licensing could be jarring, or it could happen slowly over years. Competition between the new services could inspire a new golden age of TV shows, or everyone could fall back on old tricks in familiar franchises. But whatever happens, the pipeline between the camera and your screen is going to get a lot more controlled. And if you want the same amount of content you've been used to, you're going to have to pay more. Thanks for watching, I hope you liked it. If you want more free video content, check us out at TheVerge.com and like and subscribe to YouTube.com forward slash The Verge.
 Right now, we're living in a golden age of streaming services.
 For $15 a month, one service can give you access to basically endless movies and shows,
 with new offerings coming in every week.
 But enjoy it while it lasts, because wheels are already in motion to make those services
 more profitable for companies and worse for you.
 Someday soon, to get the same amount of content you're getting now,
 you're going to have to pay for more streaming services.
 So think about all the content on a service like Netflix, and where all of it comes from.
 A lot of what you see is made by Netflix, but most of it's not, whether it's network TV shows,
 old movies, or movies that were just in theaters.
 A study last year found that licensed content makes up 80% of what people actually watch.
 Netflix pays to license that content from the studios, and it's a big part of their business.
 Access to the streaming market is important for studios too, because streaming media is where
 the content is made.
 Netflix added 30 million U.S. subscribers in the past five years, and that's coming at a time when
 traditional cable and broadcast TVs have less viewers every year.
 But licensing to Netflix, Hulu, and the other services isn't the only way for studios to get
 their movies online.
 Next year, Disney plans to launch its own streaming service, a direct competitor to Netflix.
 Disney's a little late to the party, but the service will have so much popular content that
 it may not matter.
 Remember, the service is a service that's not just for the audience, it's a service that's
 for the people who watch it, and it's a service that's for the people who watch it.
 And it's a service that's for the people who watch it.
 And it's a service that's for the people who watch it.
 And it's a service that's for the people who watch it.
 The bad news is, if it's on Disney's new service, it doesn't really make sense to put it on Netflix too.
 Once Disney's current licensing deals expire, Coco, Guardians of the Galaxy, and Last Jedi are
 all probably going to disappear from the other streaming services.
 It's a simple business move.
 Why would Disney put Last Jedi on Netflix when it could put it on Disneyflix and make you pay
 another $15 a month for it?
 Even if Netflix offered to pay more money in licensing, Disney would rather have you
 watch their movies on their service.
 Disney is actually really good at making money when distribution methods change.
 If you look at the history of the company, they've done it over and over again.
 When VHS and DVDs became popular, Disney pioneered a system called the Disney Vault,
 where movies would be locked away for years and only made available for lucrative limited-run sales.
 "...on these magical Disney videos before they disappear."
 Whether you love or hate the Vault, it worked.
 A study in the year 2000 found that 55% of Disney fans replaced their VHS tapes with DVDs,
 compared to only 14% for other studios.
 Cable expanded the playing field even more.
 Initially, Disney licensed its content to HBO, but soon they realized the real money
 was in running their own channel.
 So the Disney channel was born.
 Last year, Disney made 40% of its money from cable channels, including the ABC Networks and ESPN.
 And as cord cutters move away from cable towards services like Netflix, Disney is trying to
 pull off the same trick with streaming video, using its massive content library to build
 a whole new service from the ground up.
 Now, Disney's not the only studio trying to do that.
 Comcast has its Xfinity streaming service, Time Warner has HBO Go.
 The only way to see the latest Star Trek series is by paying $6 a month for CBS All Access.
 Everybody is vertically integrating, which means there will be less and less third-party
 content available to license.
 If you want to follow all the movies and shows, you'll have to pay for all the services,
 and there will be more and more of them to pay for.
 If you've noticed a lot more Netflix originals lately, that's why.
 Even if you can't find Star Wars or Iron Man on Netflix, executives are betting you'll
 stick around for Stranger Things and Bojack Horseman, just like you stuck with HBO for
 Game of Thrones.
 So, if you follow a bunch of streaming services now, you might soften the blow by borrowing
 the password from your parents or friends, but that could be in danger too.
 Streaming services can shut down account sharing anytime they want.
 Just look at Spotify, where sharing accounts is nearly impossible.
 Netflix is slowly cracking down on account sharing too, adding distinct profiles and
 stopping any profile that streams multiple shows at once.
 As the industry matures, those rules are going to tighten, and it's going to get harder
 and harder to dip into a service without paying for it.
 Now, for corporations, this is about the money.
 Disney paid $4 billion for Star Wars, and they want to make that money back as fast
 as they can.
 But all that leaves the general interest fan in a tough place.
 Do you stick with a single streaming service and miss out on the next wave of Marvel movies?
 Is the new Star Trek really worth $6 a month?
 We don't know what the future of streaming will look like yet.
 The transition away from licensing could be jarring, or it could happen slowly over years.
 Competition between the new services could inspire a new golden age of TV shows, or everyone
 could fall back on old tricks in familiar franchises.
 But whatever happens, the pipeline between the camera and your screen is going to get
 a lot more controlled.
 And if you want the same amount of content you've been used to, you're going to have
 to pay more.
 Thanks for watching, I hope you liked it.
 If you want more free video content, check us out at TheVerge.com and like and subscribe
 to YouTube.com forward slash The Verge.