 Now the pros can say goodbye to blurry out of focus photos. I'm Nathan Seichert and this is 90 seconds on the verge. This is the Lightro Allume. You can think of it as the professional version of its original point and shoot that first shipped in 2012. A light field camera with a more traditional looking body and a larger more powerful sensor. It's available for pre-order now at the professional level price of $1,599. But let's take a step back. What exactly is light field photography anyway? It's not a camera on the conventional sense. When you push a button it doesn't imprint reflected light on a sensor the way a camera does. Lightro instead records the direction each ray of light is moving. The practical result is an image that you can refocus after the fact. Lightro's mantra has long been that the magic can be done in software and sure enough it's no longer the only company trying this approach out. Last November Nokia released its refocus app for all PureView Lumia devices. And both Samsung's Galaxy S5 and the new HTC One also tout Lightro-like refocusing effects. Even Google has gone so far as to include refocusing in its new standalone camera app. But all those phones and apps are still using traditional photographic methods. Lightro's pitch is to capture everything at once. Lightro has a great vision for the future of photography but can it convince people to invest in the future now? The Illume will be available in mid-July. For more on Lightro check out The Verge. Coming up Polaroid announces the relationship camera that helps refocus the conversation after you've dug yourself into a hole you just can't seem to get out of. What I was trying to say is that the dress just isn't my favorite one you own. I like it. It's just, you have better ones.
 Now the pros can say goodbye to blurry out of focus photos.
 I'm Nathan Seichert and this is 90 seconds on the verge.
 This is the Lightro Allume.
 You can think of it as the professional version of its original point and shoot that first
 shipped in 2012.
 A light field camera with a more traditional looking body and a larger more powerful sensor.
 It's available for pre-order now at the professional level price of $1,599.
 But let's take a step back.
 What exactly is light field photography anyway?
 It's not a camera on the conventional sense.
 When you push a button it doesn't imprint reflected light on a sensor the way a camera
 does.
 Lightro instead records the direction each ray of light is moving.
 The practical result is an image that you can refocus after the fact.
 Lightro's mantra has long been that the magic can be done in software and sure enough it's
 no longer the only company trying this approach out.
 Last November Nokia released its refocus app for all PureView Lumia devices.
 And both Samsung's Galaxy S5 and the new HTC One also tout Lightro-like refocusing effects.
 Even Google has gone so far as to include refocusing in its new standalone camera app.
 But all those phones and apps are still using traditional photographic methods.
 Lightro's pitch is to capture everything at once.
 Lightro has a great vision for the future of photography but can it convince people
 to invest in the future now?
 The Illume will be available in mid-July.
 For more on Lightro check out The Verge.
 Coming up Polaroid announces the relationship camera that helps refocus the conversation
 after you've dug yourself into a hole you just can't seem to get out of.
 What I was trying to say is that the dress just isn't my favorite one you own.
 I like it.
 It's just, you have better ones.