 I can't do it. We'll do it live. We'll do it live! Fuck it! Do it live! I'll write it and we'll do it live! Fucking thing sucks! We're off. Woohoo! Yahoo's next, guys. I'm John Boorthwick and I am CEO of BetaWorks. We bought Digg because it is a wonderful, iconic Web 2.0 brand. The site was scheduled to be shut down at the beginning of August, so we realized that we had to run very fast in order to rebuild Digg. We decided to write the whole thing from scratch, and we knew that we had a great data set that could identify what are popular stories on the Internet, and we knew that we wanted to have an editorial touch to curate that. We have three editors, really with their finger on the pulse of what's going on right now. We could have bought the site and plastered more ads on it, or done something completely commercial, but we truly want to build something that people love again and come back to. We think that mobile is key for everything in software these days. Everybody's on the go and you always have this thing in your pocket. You can turn on Paperboy and Digg, which will let you basically set different locations like your home or office, and then whenever you leave those locations, it will automatically update with the latest news. It will update your reading list as well, and you can read that offline on the subway or whatever. In terms of developing the website and the iPhone app simultaneously, we had about six weeks to do it, but we used a lot of the infrastructure and code that we had built for News.me and adapted it to this new platform that we built. News.me is still a social news aggregation product where we look at social signals on Twitter and Facebook, basically the conversation that your friends are having and the Internet as a whole to figure out, hey, what's great content that you should be reading? It seemed like a good fit for us to work on Digg with the experience we've had with social web and real-time news. So, yeah, the News.me team is now the Digg.com team. 92% of people wouldn't recommend the current Digg to their friends, so that gave us some license to really go far with the redesign. It was really looking at the current version of Digg, looking at people's reactions to the whole Digg design iterative process and how people reacted to the things and what they reacted positively to and what they reacted negatively to, and saying people didn't really like the Digg bar at all. We didn't like it and the public didn't like it, so why support it? So in some cases it was really obvious what we knew we weren't going to build. In other cases it was a little tougher, like things like comments, which are important for community, we felt like we had to take a pass on it for now. We had to make a decision that we wouldn't adopt the existing infrastructure, and it was really a decision about being able to turn Digg back into a startup. In the end I think people have to be able to come to Digg and find stuff that they can't find anywhere else. That's what Digg was about in the past, and I think that's one thing that we have to continue to do.
 I can't do it. We'll do it live. We'll do it live! Fuck it! Do it live! I'll write it and we'll do it live!
 Fucking thing sucks!
 We're off.
 Woohoo!
 Yahoo's next, guys.
 I'm John Boorthwick and I am CEO of BetaWorks.
 We bought Digg because it is a wonderful, iconic Web 2.0 brand.
 The site was scheduled to be shut down at the beginning of August,
 so we realized that we had to run very fast in order to rebuild Digg.
 We decided to write the whole thing from scratch,
 and we knew that we had a great data set that could identify what are popular stories on the Internet,
 and we knew that we wanted to have an editorial touch to curate that.
 We have three editors, really with their finger on the pulse of what's going on right now.
 We could have bought the site and plastered more ads on it,
 or done something completely commercial,
 but we truly want to build something that people love again and come back to.
 We think that mobile is key for everything in software these days.
 Everybody's on the go and you always have this thing in your pocket.
 You can turn on Paperboy and Digg,
 which will let you basically set different locations like your home or office,
 and then whenever you leave those locations,
 it will automatically update with the latest news.
 It will update your reading list as well,
 and you can read that offline on the subway or whatever.
 In terms of developing the website and the iPhone app simultaneously,
 we had about six weeks to do it,
 but we used a lot of the infrastructure and code that we had built for News.me
 and adapted it to this new platform that we built.
 News.me is still a social news aggregation product
 where we look at social signals on Twitter and Facebook,
 basically the conversation that your friends are having and the Internet as a whole
 to figure out, hey, what's great content that you should be reading?
 It seemed like a good fit for us to work on Digg with the experience we've had
 with social web and real-time news.
 So, yeah, the News.me team is now the Digg.com team.
 92% of people wouldn't recommend the current Digg to their friends,
 so that gave us some license to really go far with the redesign.
 It was really looking at the current version of Digg,
 looking at people's reactions to the whole Digg design iterative process
 and how people reacted to the things and what they reacted positively to
 and what they reacted negatively to,
 and saying people didn't really like the Digg bar at all.
 We didn't like it and the public didn't like it, so why support it?
 So in some cases it was really obvious what we knew we weren't going to build.
 In other cases it was a little tougher,
 like things like comments, which are important for community,
 we felt like we had to take a pass on it for now.
 We had to make a decision that we wouldn't adopt the existing infrastructure,
 and it was really a decision about being able to turn Digg back into a startup.
 In the end I think people have to be able to come to Digg
 and find stuff that they can't find anywhere else.
 That's what Digg was about in the past,
 and I think that's one thing that we have to continue to do.