 Today, one year after Lisa, we are introducing the third industry milestone product, Macintosh. It's a personal computer from Apple, and it's as easy to use as this. Macintosh. The computer for the rest of us. It's an idea so intelligent, it can transform itself. If you thought a really powerful business computer was way out of your reach, we've got news for you. Introducing the affordable Macintosh Classic II. Some people think the Pentium II is the fastest processor in the world. The chip inside every new Power Macintosh G3 is up to twice as fast. Well today, I'm incredibly pleased to introduce iMac. The excitement of the internet with the simplicity of Macintosh. The 1999 new Power Macintosh G3. It's built out of polycarbonate, which is the same stuff they use to make bulletproof vests out of. What they wanted was an iMac to go. iBook is the name of this product. Let me show you what the G4 looks like. That's a lot for one day. But there's one more thing. Possibly the most beautiful product we've ever designed. The computer is in an 8 inch cube, and it's suspended in a stunning crystal clear enclosure. We want both. The power and the sex. So today we're introducing a totally new PowerBook. This is the new iBook. 1.3 inches thick. There it is. I don't think it could be more black and white. Today, we're going to say goodbye to that iMac. Because today we're announcing a new iMac. John Rubenstein and his hardware team have outdone themselves this time. It is the thinnest PowerBook ever. The new 17 inch PowerBook. A new 12 inch PowerBook. We are delivering today the world's fastest personal computer. And we're calling it the G5. Question. What would the creators of the iPod do for their next computer? I'd like to be the first to show you the all new iMac. And so today, we think we know what they have in mind, and we're introducing it. It's called the Mac Mini. And this is what it looks like. It's very, very tiny. We announced that we were going to shift to using Intel processors. Steve, I wanted to report that Intel's ready. Wow. The Intel chip. The Intel chip. Wow. The Intel chip will be set free. And get to live life inside a Mac. We're going to put an Intel processor inside a new iMac. We are introducing a new notebook computer that we are calling the Macbook Pro. I am so excited. I get to be the very first one to introduce all of you to the brand new Mac Pro. There is one other product that you don't really think of as a Mac, but it's a really important product in our product line, and that's ExCerv. Yes. What would an iMac look like if we upgraded it and made it out of aluminum and glass? Well, it looks like this. This is the new iMac design, and it's just stunning. We're introducing a third kind of notebook. It's called the Macbook Air. Yeah, there it is. I'm trying to design some new unibody enclosures for some new notebooks. Some of you are familiar with our current Macbook Pro, and today we're going to replace it with this. What would happen if a Macbook and an iPad hooked up? This is the result. It is our new Macbook Air, and we think it's the future of notebooks. What would make a next generation Macbook Pro? You want a next generation Macbook Pro to have a killer new display. Yes, it is a retina display. The Mac Mini is our smallest, most affordable Mac. And if you haven't looked at one lately, it's packed with a lot of great features. It's so great today for you to be the first to see the next generation of iMac. So I am really pleased to give you, our closest friends, the first glimpse of the next generation of Mac Pro. Can't innovate anymore, my ass. I'm glad you had a chance to see Macintosh. Macintosh is the neatest product I've ever seen in my life. And it's going to be able to make a qualitative difference in the way that we communicate with each other. And coupled with this radical ease of use, which Lisa technology provides, I think we're going to be able to bring these products to not just hundreds of thousands or a few million people, but tens of millions of people. And that's really what the personal computer revolution is all about.
 Today, one year after Lisa, we are introducing the third industry milestone product, Macintosh.
 It's a personal computer from Apple, and it's as easy to use as this.
 Macintosh. The computer for the rest of us.
 It's an idea so intelligent, it can transform itself.
 If you thought a really powerful business computer was way out of your reach, we've got news for you.
 Introducing the affordable Macintosh Classic II.
 Some people think the Pentium II is the fastest processor in the world.
 The chip inside every new Power Macintosh G3 is up to twice as fast.
 Well today, I'm incredibly pleased to introduce iMac.
 The excitement of the internet with the simplicity of Macintosh.
 The 1999 new Power Macintosh G3.
 It's built out of polycarbonate, which is the same stuff they use to make bulletproof vests out of.
 What they wanted was an iMac to go.
 iBook is the name of this product.
 Let me show you what the G4 looks like.
 That's a lot for one day.
 But there's one more thing.
 Possibly the most beautiful product we've ever designed.
 The computer is in an 8 inch cube, and it's suspended in a stunning crystal clear enclosure.
 We want both. The power and the sex.
 So today we're introducing a totally new PowerBook.
 This is the new iBook.
 1.3 inches thick.
 There it is.
 I don't think it could be more black and white.
 Today, we're going to say goodbye to that iMac.
 Because today we're announcing a new iMac.
 John Rubenstein and his hardware team have outdone themselves this time.
 It is the thinnest PowerBook ever.
 The new 17 inch PowerBook.
 A new 12 inch PowerBook.
 We are delivering today the world's fastest personal computer.
 And we're calling it the G5.
 Question. What would the creators of the iPod do for their next computer?
 I'd like to be the first to show you the all new iMac.
 And so today, we think we know what they have in mind, and we're introducing it.
 It's called the Mac Mini.
 And this is what it looks like.
 It's very, very tiny.
 We announced that we were going to shift to using Intel processors.
 Steve, I wanted to report that Intel's ready.
 Wow.
 The Intel chip.
 The Intel chip.
 Wow.
 The Intel chip will be set free.
 And get to live life inside a Mac.
 We're going to put an Intel processor inside a new iMac.
 We are introducing a new notebook computer that we are calling the Macbook Pro.
 I am so excited.
 I get to be the very first one to introduce all of you to the brand new Mac Pro.
 There is one other product that you don't really think of as a Mac,
 but it's a really important product in our product line, and that's ExCerv.
 Yes.
 What would an iMac look like if we upgraded it and made it out of aluminum and glass?
 Well, it looks like this.
 This is the new iMac design, and it's just stunning.
 We're introducing a third kind of notebook.
 It's called the Macbook Air.
 Yeah, there it is.
 I'm trying to design some new unibody enclosures for some new notebooks.
 Some of you are familiar with our current Macbook Pro,
 and today we're going to replace it with this.
 What would happen if a Macbook and an iPad hooked up?
 This is the result.
 It is our new Macbook Air, and we think it's the future of notebooks.
 What would make a next generation Macbook Pro?
 You want a next generation Macbook Pro to have a killer new display.
 Yes, it is a retina display.
 The Mac Mini is our smallest, most affordable Mac.
 And if you haven't looked at one lately, it's packed with a lot of great features.
 It's so great today for you to be the first to see the next generation of iMac.
 So I am really pleased to give you, our closest friends,
 the first glimpse of the next generation of Mac Pro.
 Can't innovate anymore, my ass.
 I'm glad you had a chance to see Macintosh.
 Macintosh is the neatest product I've ever seen in my life.
 And it's going to be able to make a qualitative difference
 in the way that we communicate with each other.
 And coupled with this radical ease of use, which Lisa technology provides,
 I think we're going to be able to bring these products
 to not just hundreds of thousands or a few million people,
 but tens of millions of people.
 And that's really what the personal computer revolution is all about.