 Hey, I'm Liz from The Verge. I've been a vegetarian for 20 years, but today I'm gonna eat pork. So we're here at CES in Las Vegas, where Impossible Foods is introducing two new kinds of meat. One is sausage and one is pork. So for most of human history, meat has been associated with wealth and really desirable. But lately, people have been really concerned about the effects that meat has on human health and the environment. So Impossible Foods thinks it has a perfect alternative. Like, this is supposed to taste like meat, but it's made out of plants. So this looks like a little like ground meat. It's pink and the texture kind of looks like maybe like a chunkier hamburger. One of the things that I noticed while eating it is that it's pretty juicy and you can sort of see some of the oils in the pan. It's definitely sizzling. So it definitely changed color and the browning seems to be replicating meat. Like you can definitely see the areas where it's gotten a little bit more cooked in the same way that you might with a barbecue or something. So we're gonna do some investigative journalism now. I'm gonna take the meat out of this sandwich. Okay, so this comes apart pretty easily. It's not as tough as meat usually is. And I'm just gonna eat it straight because why not? It's fine. So it tastes like salty. There's almost like a kind of like nutty flavor to it. It's not like one of those things where you have to be like, rawr, rawr, rawr, you know. You chew a little bit and then it comes apart. I can't really tell you if this tastes like pork because I haven't had pork in 20 years and to be honest, I don't really remember what it tastes like. So I'm gonna tap in somebody who does. Yeah. Seems legit. But this isn't really about me or vegetarianism. This is food science. It takes a lot of work to make something like this. Not just to make it taste right, but also to make the nutrition right. But one of the things that's maybe worth keeping in mind is that pork is one of the most eaten meats in the world and it's especially important in the Asian markets. Like China, for instance, has had a booming pork industry. So it's possible that this is a brand new market that opens up for Impossible. Impossible Foods is also introducing the Impossible sausage which I didn't get a chance to try tonight but that's gonna be available as part of the breakfast menu at certain kinds of Burger Kings around the country. So keep an eye out for that. It's gonna be part of their croissant-wich, I guess. I don't know, I've never had it, but I hear it's good. All right, I'm gonna start with the noodles. It feels safest. Sorry everybody, my chopstick skills are not top notch. All right, here we go.
 Hey, I'm Liz from The Verge.
 I've been a vegetarian for 20 years,
 but today I'm gonna eat pork.
 So we're here at CES in Las Vegas,
 where Impossible Foods is introducing
 two new kinds of meat.
 One is sausage and one is pork.
 So for most of human history,
 meat has been associated with wealth and really desirable.
 But lately, people have been really concerned
 about the effects that meat has on human health
 and the environment.
 So Impossible Foods thinks it has a perfect alternative.
 Like, this is supposed to taste like meat,
 but it's made out of plants.
 So this looks like a little like ground meat.
 It's pink and the texture kind of looks like maybe
 like a chunkier hamburger.
 One of the things that I noticed while eating it
 is that it's pretty juicy
 and you can sort of see some of the oils in the pan.
 It's definitely sizzling.
 So it definitely changed color
 and the browning seems to be replicating meat.
 Like you can definitely see the areas
 where it's gotten a little bit more cooked
 in the same way that you might with a barbecue or something.
 So we're gonna do some investigative journalism now.
 I'm gonna take the meat out of this sandwich.
 Okay, so this comes apart pretty easily.
 It's not as tough as meat usually is.
 And I'm just gonna eat it straight because why not?
 It's fine.
 So it tastes like salty.
 There's almost like a kind of like nutty flavor to it.
 It's not like one of those things
 where you have to be like, rawr, rawr, rawr, you know.
 You chew a little bit and then it comes apart.
 I can't really tell you if this tastes like pork
 because I haven't had pork in 20 years
 and to be honest, I don't really remember what it tastes like.
 So I'm gonna tap in somebody who does.
 Yeah.
 Seems legit.
 But this isn't really about me or vegetarianism.
 This is food science.
 It takes a lot of work to make something like this.
 Not just to make it taste right,
 but also to make the nutrition right.
 But one of the things that's maybe worth keeping in mind
 is that pork is one of the most eaten meats in the world
 and it's especially important in the Asian markets.
 Like China, for instance, has had a booming pork industry.
 So it's possible that this is a brand new market
 that opens up for Impossible.
 Impossible Foods is also introducing the Impossible sausage
 which I didn't get a chance to try tonight
 but that's gonna be available as part of the breakfast menu
 at certain kinds of Burger Kings around the country.
 So keep an eye out for that.
 It's gonna be part of their croissant-wich, I guess.
 I don't know, I've never had it, but I hear it's good.
 All right, I'm gonna start with the noodles.
 It feels safest.
 Sorry everybody, my chopstick skills are not top notch.
 All right, here we go.