 Hey guys, it's Vlad with The Verge and we're taking a look at the Lumia 610 right here. We've got Lee from Nokia to tell us about it. This is a new phone that Nokia is launching. It aims to be a little bit cheaper, a little bit more affordable for people and part of that is the updated version of Mango that Microsoft has released. And it will make it possible to run the OS on 256 megabytes of RAM and a slower processor in fact, it's an 800 megahertz processor. What sacrifices have you made in the phone relative to the Lumia 710? No real sacrifices, I mean obviously you need to be aware, sensitive to certain issues. So we've turned off some of the background activity in some of the apps. So for example, SkyDrive you configure to do your manual updates, you can still manually upload information to SkyDrive but turn off that automatic upgrade because that requires more power than is necessarily in there. Otherwise when you're playing with it, you'll feel the same great experience, it feels just as fast. And that was the key, the key to Microsoft working to develop this to be the same experience. They weren't willing to just allow lower specs in there and then actually get a reduced experience. And I think that's the experience that a lot of people get who go for more affordable smartphones or the kind of entry level smartphones is they very quickly find that what they got was a lower experience. The idea here is you've got an introduction to the Lumia Windows Phone experience but at the same kind of performance levels. Well I'm still seeing a lot of the UI animations are still present so you haven't really trimmed down the UI too much. You still get the lifetime updates. It's background processes that you're losing out on really. I see it has a 5 megapixel camera, is this the exact same one as in the Lumia 710? I'm not sure. That's okay. Somebody will open it up, tear it down. Also I've noticed the back cover doesn't seem to be removable. So it's not removable back cover, not user accessible? No. It comes in four colours. So we've got it in white, black, cyan and magenta. You've got these shiny bits all over the sides. All of them are going to have these glossy elements to them? They do, yes. Can you think that's going to appeal to? We're aiming for a younger audience than we are with some of the other products. As I say, people who are coming in maybe buying their first smartphone, certainly looking for an introduction into the platform. Trying to get that combination of quality and aspiration in the design and look and feel of the product. No one wants to feel that they're buying an affordable phone. Again, I think that's one of the compromises people often feel when they're coming into an entry level smartphone. The idea here is you still feel the quality, you still get an aspirational device, you still get that same great experience, but a lot more affordable. This will be available in Q2 as well? Q2. For €189 before tax and subsidies. Exactly, your estimated retail price. Any specific markets you want to announce? Again, we haven't announced markets and we leave that to the countries themselves to actually announce when they're getting ready to roll out. Thank you.
 Hey guys, it's Vlad with The Verge and we're taking a look at the Lumia 610 right here.
 We've got Lee from Nokia to tell us about it.
 This is a new phone that Nokia is launching.
 It aims to be a little bit cheaper, a little bit more affordable for people and part of
 that is the updated version of Mango that Microsoft has released.
 And it will make it possible to run the OS on 256 megabytes of RAM and a slower processor
 in fact, it's an 800 megahertz processor.
 What sacrifices have you made in the phone relative to the Lumia 710?
 No real sacrifices, I mean obviously you need to be aware, sensitive to certain issues.
 So we've turned off some of the background activity in some of the apps.
 So for example, SkyDrive you configure to do your manual updates, you can still manually
 upload information to SkyDrive but turn off that automatic upgrade because that requires
 more power than is necessarily in there.
 Otherwise when you're playing with it, you'll feel the same great experience, it feels just
 as fast.
 And that was the key, the key to Microsoft working to develop this to be the same experience.
 They weren't willing to just allow lower specs in there and then actually get a reduced experience.
 And I think that's the experience that a lot of people get who go for more affordable smartphones
 or the kind of entry level smartphones is they very quickly find that what they got
 was a lower experience.
 The idea here is you've got an introduction to the Lumia Windows Phone experience but
 at the same kind of performance levels.
 Well I'm still seeing a lot of the UI animations are still present so you haven't really trimmed
 down the UI too much.
 You still get the lifetime updates.
 It's background processes that you're losing out on really.
 I see it has a 5 megapixel camera, is this the exact same one as in the Lumia 710?
 I'm not sure.
 That's okay.
 Somebody will open it up, tear it down.
 Also I've noticed the back cover doesn't seem to be removable.
 So it's not removable back cover, not user accessible?
 No.
 It comes in four colours.
 So we've got it in white, black, cyan and magenta.
 You've got these shiny bits all over the sides.
 All of them are going to have these glossy elements to them?
 They do, yes.
 Can you think that's going to appeal to?
 We're aiming for a younger audience than we are with some of the other products.
 As I say, people who are coming in maybe buying their first smartphone, certainly looking
 for an introduction into the platform.
 Trying to get that combination of quality and aspiration in the design and look and
 feel of the product.
 No one wants to feel that they're buying an affordable phone.
 Again, I think that's one of the compromises people often feel when they're coming into
 an entry level smartphone.
 The idea here is you still feel the quality, you still get an aspirational device, you
 still get that same great experience, but a lot more affordable.
 This will be available in Q2 as well?
 Q2.
 For €189 before tax and subsidies.
 Exactly, your estimated retail price.
 Any specific markets you want to announce?
 Again, we haven't announced markets and we leave that to the countries themselves to
 actually announce when they're getting ready to roll out.
 Thank you.