 This is Ross with The Verge and we're here with 50 Cent to, we're here to talk about Star Wars actually. Thanks for doing this with us. So tell us how this kind of came about, how did this new Star Wars line up come? Well I mean, at first when they approached me with the idea of executives involved with SMS Audio going after the license, I was like that'd be interesting. You know, because I was like 50 Cent and then the Geeks, G unit, Geek unit, we all come together. And then what ended up happening is we was able to work out and do the due diligence going back and forth with each other and we did a deal prior to that with Disney. Is this an exclusive thing? If we're talking headphones, Star Wars is going to be SMS? Well with Disney, all theme parks, anything you buy Disney related, the audio products are produced by SMS and then because they have such an extensive search of the companies that they affiliate themselves with, it was easier for us to do the license deal with the Lucasfilm deal. That's awesome. So wait, how long ago did you guys start this process? When did the Star Wars idea start? It was a year ago. It was about a year ago? Yeah, this is the first generation of the Star Wars headsets and then, well we'd be ejected for the first quarter. We ended up selling in two days. That's awesome. It sold out. Yeah, it's hard to kind of explain what the kind of passion is connected to that brand. I mean it's been here since 1975 and the people that, people teach their kids to enjoy it the way they enjoyed it. Right. Now actually, let me ask you about that. So are you a big fan of Star Wars? I do, I enjoy it. What's your favorite Star Wars? My favorite character in Star Wars? Your favorite character, your favorite movie? Dog Vader, man. Really? Always Dog Vader. Why is that? I like the bad guy. I like that that energy comes from the bad guy. So when your kid grows up, are you going to make him watch the Star Wars trilogy? Is this the thing? It's like... Make him? But he's going to want to watch it. If he watches it, it's going to be good. Well you know, the kids, they didn't grow up with it. So do you want that culture part of theirs or do you want them to force their own? I think they should see it. It's the point. It's like buying lingerie, right? For women. All right, I've never heard Star Wars and lingerie in the same sentence, but I want to hear you out on this. Why is this a metaphor? All right. It's a little sophisticated, right? I come from hip hop, we do things a little different. All right. All right. Star Wars lingerie. Lingerie is the thing that you would buy a woman for her that's really for you. Star Wars, I'm going to take the kid to have a good time and watch it for him when it's really for me. So it doesn't punish me to have to watch the kid film. All right, I actually just want to wrap up real quick. I just want to talk about the headset. So these are the first models. Let's talk about these right here. You got your R2, you've got your Vader model right there. Right, you got your Boba Fett. You got your Trapaka. Do you feel the difference even in the texture of the way that it's been done completely different to try and feel like the character, the way people perceive the character and stuff. So how much are these right now? How much is it going to go for? It's on $199. $199. All four and all these are going to come out? Yeah. And we've been able to do some real cool collaborations as far as working with other companies and stuff. We got with Intel to create the Bio Sports headsets. And these headsets, without making any difference in size, they got 12 millimeter drivers that allows them to record your heart rate. Oh, so these are fitness ones. Real time. That's awesome. Do you use these when you go for a run? I haven't yet. You know what I do? I really like over ear headsets on my ears. So it doesn't, this is to pull the cord. We got a wireless version of this also to prevent you from pulling the cord off while you're running. All right, man. What's next for SMS and what's next for you? What's your next album? Big things, man. I got the Beast EP coming out of G-Unit, the group album. And that'll, we got back in the recording studio, started recording and because it was five of us, it was so, the process was so easy. It was so much coming out that I said, we got to put this out. We can't sit on it until we are not excited about it anymore. Because a lot of times artists, the new idea is the good idea. So y'all were in the studio together. It wasn't like three of y'all came in, two came in later. Yeah, and everybody there. Everyone's together, everyone collaborated. I'm ready, ready. I got to put this out. Like it's been a long time, man. Look, if you want us to walk out with it, I will listen to it. It actually relates to SMS Audio. How so? Because it took four years for me to release this album and get ready to release because I decided to build this company. That's a good reason too. Yes. So once everything's out, the G-Union album, your solo album, y'all going to go on tour? Yeah. Right away. Will there be Stormtroopers on the stage? It might. It might be. Don't be surprised if you see Stormtroopers on stage. They come out. Maybe we do female Stormtroopers. With the lingerie over or under the Stormtrooper? Yeah, yeah, with Frigo on. All right, 50, thank you so much. For more 50 Cent, for more Gidgets, Gadgets, Doohickeys and all things CDS, check out the The Verge's YouTube channel, youtube.com slash the verge.
 This is Ross with The Verge and we're here with 50 Cent to, we're here to talk about
 Star Wars actually.
 Thanks for doing this with us.
 So tell us how this kind of came about, how did this new Star Wars line up come?
 Well I mean, at first when they approached me with the idea of executives involved with
 SMS Audio going after the license, I was like that'd be interesting.
 You know, because I was like 50 Cent and then the Geeks, G unit, Geek unit, we all come
 together.
 And then what ended up happening is we was able to work out and do the due diligence
 going back and forth with each other and we did a deal prior to that with Disney.
 Is this an exclusive thing?
 If we're talking headphones, Star Wars is going to be SMS?
 Well with Disney, all theme parks, anything you buy Disney related, the audio products
 are produced by SMS and then because they have such an extensive search of the companies
 that they affiliate themselves with, it was easier for us to do the license deal with
 the Lucasfilm deal.
 That's awesome.
 So wait, how long ago did you guys start this process?
 When did the Star Wars idea start?
 It was a year ago.
 It was about a year ago?
 Yeah, this is the first generation of the Star Wars headsets and then, well we'd be
 ejected for the first quarter.
 We ended up selling in two days.
 That's awesome.
 It sold out.
 Yeah, it's hard to kind of explain what the kind of passion is connected to that brand.
 I mean it's been here since 1975 and the people that, people teach their kids to enjoy it
 the way they enjoyed it.
 Right.
 Now actually, let me ask you about that.
 So are you a big fan of Star Wars?
 I do, I enjoy it.
 What's your favorite Star Wars?
 My favorite character in Star Wars?
 Your favorite character, your favorite movie?
 Dog Vader, man.
 Really?
 Always Dog Vader.
 Why is that?
 I like the bad guy.
 I like that that energy comes from the bad guy.
 So when your kid grows up, are you going to make him watch the Star Wars trilogy?
 Is this the thing?
 It's like...
 Make him?
 But he's going to want to watch it.
 If he watches it, it's going to be good.
 Well you know, the kids, they didn't grow up with it.
 So do you want that culture part of theirs or do you want them to force their own?
 I think they should see it.
 It's the point.
 It's like buying lingerie, right?
 For women.
 All right, I've never heard Star Wars and lingerie in the same sentence, but I want
 to hear you out on this.
 Why is this a metaphor?
 All right.
 It's a little sophisticated, right?
 I come from hip hop, we do things a little different.
 All right.
 All right.
 Star Wars lingerie.
 Lingerie is the thing that you would buy a woman for her that's really for you.
 Star Wars, I'm going to take the kid to have a good time and watch it for him when it's
 really for me.
 So it doesn't punish me to have to watch the kid film.
 All right, I actually just want to wrap up real quick.
 I just want to talk about the headset.
 So these are the first models.
 Let's talk about these right here.
 You got your R2, you've got your Vader model right there.
 Right, you got your Boba Fett.
 You got your Trapaka.
 Do you feel the difference even in the texture of the way that it's been done completely
 different to try and feel like the character, the way people perceive the character and
 stuff.
 So how much are these right now?
 How much is it going to go for?
 It's on $199.
 $199.
 All four and all these are going to come out?
 Yeah.
 And we've been able to do some real cool collaborations as far as working with other companies and
 stuff.
 We got with Intel to create the Bio Sports headsets.
 And these headsets, without making any difference in size, they got 12 millimeter drivers that
 allows them to record your heart rate.
 Oh, so these are fitness ones.
 Real time.
 That's awesome.
 Do you use these when you go for a run?
 I haven't yet.
 You know what I do?
 I really like over ear headsets on my ears.
 So it doesn't, this is to pull the cord.
 We got a wireless version of this also to prevent you from pulling the cord off while
 you're running.
 All right, man.
 What's next for SMS and what's next for you?
 What's your next album?
 Big things, man.
 I got the Beast EP coming out of G-Unit, the group album.
 And that'll, we got back in the recording studio, started recording and because it was
 five of us, it was so, the process was so easy.
 It was so much coming out that I said, we got to put this out.
 We can't sit on it until we are not excited about it anymore.
 Because a lot of times artists, the new idea is the good idea.
 So y'all were in the studio together.
 It wasn't like three of y'all came in, two came in later.
 Yeah, and everybody there.
 Everyone's together, everyone collaborated.
 I'm ready, ready.
 I got to put this out.
 Like it's been a long time, man.
 Look, if you want us to walk out with it, I will listen to it.
 It actually relates to SMS Audio.
 How so?
 Because it took four years for me to release this album and get ready to release because
 I decided to build this company.
 That's a good reason too.
 Yes.
 So once everything's out, the G-Union album, your solo album, y'all going to go on tour?
 Yeah.
 Right away.
 Will there be Stormtroopers on the stage?
 It might.
 It might be.
 Don't be surprised if you see Stormtroopers on stage.
 They come out.
 Maybe we do female Stormtroopers.
 With the lingerie over or under the Stormtrooper?
 Yeah, yeah, with Frigo on.
 All right, 50, thank you so much.
 For more 50 Cent, for more Gidgets, Gadgets, Doohickeys and all things CDS, check out the
 The Verge's YouTube channel, youtube.com slash the verge.