 Hey guys, so one of the most interesting people in Silicon Valley for me is Andrew Mason. He's the guy that founded Groupon, the site that let you join with your friends to buy coupons. Well, it was a wild rollercoaster ride for that company, and Andrew eventually decided to get off when it sort of fell from its height. He became one of my favorite people though, because immediately after he quit, he decided to report an album of what he called inspirational business music, and only then did he move on to his next big idea. And that idea was Detours. It's a company that creates audio tours for you to experience in the real world. They use technology to figure out where you are in space and time, and they have super high production guys. But today Andrew is announcing something new for Detours. For the first time, he's bringing his audio tours indoors. So we're headed to the San Francisco Museum of Modern Art, which is just about to reopen after a huge renovation. And Andrew's going to show me what it looks like when you bring Detours inside of a museum. You've been here working on Detours for the past couple of years. Until now it's been an outdoor phenomenon. Today you're bringing it indoors. Tell me a little bit about what you've been working on. About a year ago, we met up with the folks here at SFMOMA. He said, look, the stars are perfectly aligned. We're a block away from you. Like, let's work together and reinvent what the indoor audio tour experience is for a museum. And so this tour that we're about to take, no matter where we go, Detours will follow us and give us sort of the right information in the right place. Yeah, so we've built basically now a platform for third parties, and the SFMOMA is our first customer. It knows what room you're in, and it'll automatically show all the artworks in the room on your phone. There's just one tap, and you can play the audio associated with those artworks. Or we have these walks that are maybe 15 to 30 minutes, and there's going to be about 10 of them when the museum opens in a couple of weeks. This will be one of the first times that an outsider has taken one of these indoor Detours. So it could go great, or it could go disastrously wrong. It could go disastrously wrong, but you'll edit that all out. Of course, of course. All right, let's go check it out. Come with me over to the glass railing, and let's look out onto this grand atrium. Come in. You will see Picasso's and Matisse's and other early modern artists. Keep going straight ahead. And look closer. Even closer. It's funny, it's like, you know, one thing that I was thinking, as we were talking about Detours, is that like a defining facet of modern urban life is that we're all in the same place. And the other thing that I was thinking about was that like a defining facet of modern urban life is that we're all constantly always like walking around with earbuds in, like having these private experiences. But that hadn't yet come to the museum until now. Yeah, exactly. So now we can finally ignore our friends together inside the museum. We're having a shared experience because we have sync. Just wait till Oculus gets in here and everybody's just walking around like this. We see our role as cock blocking Oculus so that like we create something that's in it. I don't know if that's usable. The nickname of your company is Cock Block-ulous is what I've actually heard. In this pensive self-portrait, Andy Warhol's easily recognizable face is linked to his equally identifiable painting style. When you find yourself having to make an important CEO decision, do you sort of find yourself sort of instinctively doing a Warhol? Well, I will now. Yeah. It's definitely an upgrade from the jobs. Yeah, it's just staring straight at it. And now I'm going to pause because I'm seeing here it says did a murder mystery inspired this painting, and I'm hoping that it did. Will this actually answer that question? I guess. Okay. And he was responding, she told me, to a story that happened at the time, a murder of a woman that was a mystery. So a murder mystery did inspire that painting. And we're going to have to solve it before we leave the museum. Yeah. So a lot of times when an entrepreneur leaves the company they started, they wait a little bit and then start another version of the exact same company. That is not what Andrew Mason did with Detour. And that's kind of what I like about it. By creating these sort of very personal handcrafted audio tours, they made something that's very hard to reproduce. I still don't know how big a business there is in Detour, but walking around the galleries today with him, I was having a lot of fun. And with more people listening to podcasts every year, it seems like his platform that he's building may actually turn out to be, if not as big a business as Groupon, then something that lasts a lot longer..
 Hey guys, so one of the most interesting people in Silicon Valley for me is Andrew Mason.
 He's the guy that founded Groupon, the site that let you join with your friends to buy coupons.
 Well, it was a wild rollercoaster ride for that company, and Andrew eventually decided to get off when it sort of fell from its height.
 He became one of my favorite people though, because immediately after he quit, he decided to report an album of what he called
 inspirational business music, and only then did he move on to his next big idea.
 And that idea was Detours. It's a company that creates audio tours for you to experience in the real world.
 They use technology to figure out where you are in space and time, and they have super high production guys.
 But today Andrew is announcing something new for Detours. For the first time, he's bringing his audio tours indoors.
 So we're headed to the San Francisco Museum of Modern Art, which is just about to reopen after a huge renovation.
 And Andrew's going to show me what it looks like when you bring Detours inside of a museum.
 You've been here working on Detours for the past couple of years. Until now it's been an outdoor phenomenon.
 Today you're bringing it indoors. Tell me a little bit about what you've been working on.
 About a year ago, we met up with the folks here at SFMOMA.
 He said, look, the stars are perfectly aligned. We're a block away from you.
 Like, let's work together and reinvent what the indoor audio tour experience is for a museum.
 And so this tour that we're about to take, no matter where we go, Detours will follow us and give us sort of the right information in the right place.
 Yeah, so we've built basically now a platform for third parties, and the SFMOMA is our first customer.
 It knows what room you're in, and it'll automatically show all the artworks in the room on your phone.
 There's just one tap, and you can play the audio associated with those artworks.
 Or we have these walks that are maybe 15 to 30 minutes, and there's going to be about 10 of them when the museum opens in a couple of weeks.
 This will be one of the first times that an outsider has taken one of these indoor Detours.
 So it could go great, or it could go disastrously wrong.
 It could go disastrously wrong, but you'll edit that all out.
 Of course, of course. All right, let's go check it out.
 Come with me over to the glass railing, and let's look out onto this grand atrium.
 Come in. You will see Picasso's and Matisse's and other early modern artists.
 Keep going straight ahead. And look closer. Even closer.
 It's funny, it's like, you know, one thing that I was thinking, as we were talking about Detours,
 is that like a defining facet of modern urban life is that we're all in the same place.
 And the other thing that I was thinking about was that like a defining facet of modern urban life is that we're all constantly always like walking around with earbuds in, like having these private experiences.
 But that hadn't yet come to the museum until now.
 Yeah, exactly.
 So now we can finally ignore our friends together inside the museum.
 We're having a shared experience because we have sync.
 Just wait till Oculus gets in here and everybody's just walking around like this.
 We see our role as cock blocking Oculus so that like we create something that's in it.
 I don't know if that's usable.
 The nickname of your company is Cock Block-ulous is what I've actually heard.
 In this pensive self-portrait, Andy Warhol's easily recognizable face is linked to his equally identifiable painting style.
 When you find yourself having to make an important CEO decision, do you sort of find yourself sort of instinctively doing a Warhol?
 Well, I will now.
 Yeah.
 It's definitely an upgrade from the jobs.
 Yeah, it's just staring straight at it.
 And now I'm going to pause because I'm seeing here it says did a murder mystery inspired this painting, and I'm hoping that it did.
 Will this actually answer that question?
 I guess.
 Okay.
 And he was responding, she told me, to a story that happened at the time, a murder of a woman that was a mystery.
 So a murder mystery did inspire that painting.
 And we're going to have to solve it before we leave the museum.
 Yeah.
 So a lot of times when an entrepreneur leaves the company they started, they wait a little bit and then start another version of the exact same company.
 That is not what Andrew Mason did with Detour.
 And that's kind of what I like about it.
 By creating these sort of very personal handcrafted audio tours, they made something that's very hard to reproduce.
 I still don't know how big a business there is in Detour, but walking around the galleries today with him, I was having a lot of fun.
 And with more people listening to podcasts every year, it seems like his platform that he's building may actually turn out to be, if not as big a business as Groupon, then something that lasts a lot longer.
.