 Hey, it's Ben Popper with The Verge. I'm here at CES 2016. I am about to have a chat with my good buddy Robert Kinsel. So what do the demographics look like for you? How many people are consuming YouTube on mobile versus desktop, and how has that shifted over the last couple of years? I mean, for us, in the last four years, we've gone from less than 5% of our consumption being on mobile to now getting close to 60%. So it's been a tremendous shift in terms of how much people are using their phones and tablets to access video. And it's not really limited to any demographic anymore. It's pretty much evenly split. I was at a party the other day and somebody was showing me a 360 degree video, and it was a really great experience even without a VR headset on. It was a guy surfing, and they just said, hey, check out this video. And then we started scrolling through, and we're inside the wave. We're looking behind the wave. So do you feel like 360 degree video is kind of the gateway drug that will get people ready for VR, into VR? Or maybe a better way to think about it is out there shooting with the kind of cameras that make sense for VR? It's definitely the first step, and that's why we've adopted it early on. And now it's expanding from 360 to 3D, and full VR, and eventually live VR. So you can naturally see this progression. But yeah, definitely 360 is the way to get started. And it's fun. Another service that this year really blew me away was Spotify. They have this playlist that they give me every week, and it's been an incredible discovery experience. And actually now I started to do that with YouTube Music, getting a playlist of videos. I guess one of the things that really struck me, which is funny, is that MTV kind of went away. They stopped playing music videos. Maybe like five or ten years ago, they became a reality television station. And I put YouTube Music on my Chromecast on the TV, and then it was like, oh, this is like MTV again. There's a bunch of music videos in a row that I like. This is such a great experience. Why doesn't anybody do that? Well, I think what you're seeing is technology, just an unlimited show space, enabling not really new business models. There are existing business models that were there before, but for one reason or another, they moved away. For MTV, it was the limited show space where they had to decide, are we going to put on reality shows? Are we going to put on music videos? And they went in favor of reality shows. For us, we don't have to make that choice. I remember watching MTV and just getting a stream of videos, but in this case, it's personalized for me, which is even more exciting. You can do that at scale. You don't have to decide, well, we're going to play these ten videos because they're the most popular. We won't play the artist that we think is kind of decent. Now everybody just gets their own personalized stream. And YouTube Music app, we offer you both. We offer the personalized streams that you're talking about, but we also have a trending tab where you can see what's hot on YouTube right now. And if you want to do that, then you can explore that. So I know you're not going to give me any big news break here by telling me how many people have signed up for YouTube Red, but it's been in the market for how long now? Six weeks. Six weeks? So just give me your thoughts, stuff that you can share high level. What are you seeing? What's the user behavior? What's interesting or surprising? So there are two things that happen with YouTube Red. One is we launched it, launched the ad-free version of YouTube. Then a few weeks later, we launched YouTube Music, which is a critical component of YouTube Red and unlocking all the great features like background listening, offlining, etc. And so what we've been really watching is what is the adoption of YouTube Music and what is the consumption in that app and how that compares to the consumption within the main app. And we're incredibly excited about people embracing it and spending a lot of time engaging with music in the YouTube Music app because when they do, you know that they're ascribing value and they're deriving value from the features that they're getting there and the content that they're getting. And then that translates into YouTube Red success. So far, we've been very, very encouraged with what we're seeing. So my auto editor asked me to bring this question up. We were thinking about driverless cars and the experience of that. I have to drive my family places a lot, two and a half hours in the road with two kids crying in the back. It's a kind of miserable experience, especially when you're behind the wheel. If we were in a driverless car for two and a half hours, we'd probably want something to do. Have you thought at all about what it would be like to try and provide entertainment for something like that or is that too far down the road? No, no, no. I have one suggestion for you. It's called YouTube Red. You can offline content. So you take your tablets, put your kids on the tablets and you can offline whatever content, whatever playlists you want and you can have them engaged for two and a half hours. That is one of the great values of YouTube Red. I'll leave it on that shameless plug right there. So that was Robert Kitzel, Chief Business Officer at YouTube. We're here at CES 2016. Be sure to subscribe to the YouTube channel. See how I did that? Very good. You see what I did there? Very good. Thank you so much. Thanks for coming. Bye bye.
 Hey, it's Ben Popper with The Verge.
 I'm here at CES 2016.
 I am about to have a chat with my good buddy Robert Kinsel.
 So what do the demographics look like for you?
 How many people are consuming YouTube on mobile versus desktop, and how has that shifted over
 the last couple of years?
 I mean, for us, in the last four years, we've gone from less than 5% of our consumption
 being on mobile to now getting close to 60%.
 So it's been a tremendous shift in terms of how much people are using their phones and
 tablets to access video.
 And it's not really limited to any demographic anymore.
 It's pretty much evenly split.
 I was at a party the other day and somebody was showing me a 360 degree video, and it
 was a really great experience even without a VR headset on.
 It was a guy surfing, and they just said, hey, check out this video.
 And then we started scrolling through, and we're inside the wave.
 We're looking behind the wave.
 So do you feel like 360 degree video is kind of the gateway drug that will get people ready
 for VR, into VR?
 Or maybe a better way to think about it is out there shooting with the kind of cameras
 that make sense for VR?
 It's definitely the first step, and that's why we've adopted it early on.
 And now it's expanding from 360 to 3D, and full VR, and eventually live VR.
 So you can naturally see this progression.
 But yeah, definitely 360 is the way to get started.
 And it's fun.
 Another service that this year really blew me away was Spotify.
 They have this playlist that they give me every week, and it's been an incredible discovery
 experience.
 And actually now I started to do that with YouTube Music, getting a playlist of videos.
 I guess one of the things that really struck me, which is funny, is that MTV kind of went
 away.
 They stopped playing music videos.
 Maybe like five or ten years ago, they became a reality television station.
 And I put YouTube Music on my Chromecast on the TV, and then it was like, oh, this is
 like MTV again.
 There's a bunch of music videos in a row that I like.
 This is such a great experience.
 Why doesn't anybody do that?
 Well, I think what you're seeing is technology, just an unlimited show space, enabling not
 really new business models.
 There are existing business models that were there before, but for one reason or another,
 they moved away.
 For MTV, it was the limited show space where they had to decide, are we going to put on
 reality shows?
 Are we going to put on music videos?
 And they went in favor of reality shows.
 For us, we don't have to make that choice.
 I remember watching MTV and just getting a stream of videos, but in this case, it's personalized
 for me, which is even more exciting.
 You can do that at scale.
 You don't have to decide, well, we're going to play these ten videos because they're the
 most popular.
 We won't play the artist that we think is kind of decent.
 Now everybody just gets their own personalized stream.
 And YouTube Music app, we offer you both.
 We offer the personalized streams that you're talking about, but we also have a trending
 tab where you can see what's hot on YouTube right now.
 And if you want to do that, then you can explore that.
 So I know you're not going to give me any big news break here by telling me how many
 people have signed up for YouTube Red, but it's been in the market for how long now?
 Six weeks.
 Six weeks?
 So just give me your thoughts, stuff that you can share high level.
 What are you seeing?
 What's the user behavior?
 What's interesting or surprising?
 So there are two things that happen with YouTube Red.
 One is we launched it, launched the ad-free version of YouTube.
 Then a few weeks later, we launched YouTube Music, which is a critical component of YouTube
 Red and unlocking all the great features like background listening, offlining, etc.
 And so what we've been really watching is what is the adoption of YouTube Music and
 what is the consumption in that app and how that compares to the consumption within the
 main app.
 And we're incredibly excited about people embracing it and spending a lot of time engaging
 with music in the YouTube Music app because when they do, you know that they're ascribing
 value and they're deriving value from the features that they're getting there and the
 content that they're getting.
 And then that translates into YouTube Red success.
 So far, we've been very, very encouraged with what we're seeing.
 So my auto editor asked me to bring this question up.
 We were thinking about driverless cars and the experience of that.
 I have to drive my family places a lot, two and a half hours in the road with two kids
 crying in the back.
 It's a kind of miserable experience, especially when you're behind the wheel.
 If we were in a driverless car for two and a half hours, we'd probably want something
 to do.
 Have you thought at all about what it would be like to try and provide entertainment for
 something like that or is that too far down the road?
 No, no, no.
 I have one suggestion for you.
 It's called YouTube Red.
 You can offline content.
 So you take your tablets, put your kids on the tablets and you can offline whatever content,
 whatever playlists you want and you can have them engaged for two and a half hours.
 That is one of the great values of YouTube Red.
 I'll leave it on that shameless plug right there.
 So that was Robert Kitzel, Chief Business Officer at YouTube.
 We're here at CES 2016.
 Be sure to subscribe to the YouTube channel.
 See how I did that?
 Very good.
 You see what I did there?
 Very good.
 Thank you so much.
 Thanks for coming.
 Bye bye.