 Welcome to Unpacked. To kick things off, I want to introduce you to a product that I absolutely love, one that I use all the time, in fact. They may be small, but they sure are mighty. Meet the next generation of our incredible earbuds, Galaxy Buds Pro. Here are Galaxy Buds Pro, the most immersive sound experience on Galaxy Buds. The foundation of our Galaxy Buds lineup is amazing sound, and Galaxy Buds Pro are packed with pro sound quality. Galaxy Buds Pro come with the most intelligent active noise cancellation on true wireless earbuds, so you can transition seamlessly between your universe and the world around you. When building Galaxy Buds Pro, engineers were inspired by the highest quality audio devices around. Speakers. SIP minimizes the size of each chip and organizes them into dense stacks to integrate all parts into a single component for more optimal use of space. This breakthrough in engineering enables the Galaxy Buds Pro to feature two-way speakers. What really takes audio to the next level is active noise canceling. The Galaxy Buds Pro uses its outer mic to monitor ambient noise and its inner mic to monitor noise inside your ear. Based on these noise readings, the advanced chipset generates an anti-noise signal and eliminates up to 99% of background noise in real time, letting you enjoy only the sounds you want to hear. But as much as we love being immersed in our own world, we need to be able to connect with the world around us. Enter intelligent active noise control. With intelligent ANC, as soon as you start to speak, a microphone detects for your voice, while a sensor detects for vibrations. An advanced AI algorithm then ensures your voice isn't mistaken for other voices to confirm you're in a conversation. Hey, how you doing? Can I get a shot of espresso with an extra boosted caramel and an extra shot of vanilla? And with improved latency, ambient sound on the Galaxy Buds Pro will sound more clear and natural than ever before. Intelligent ANC lets you hear and interact with your environment while your earbuds are still on for a truly seamless transition from immersion to communication. One aspect of sound that's often overlooked is call quality. Buds Pro are designed with a voice pickup unit and three microphones to maximize call clarity. Once the voice pickup unit detects your voice, two outer mics positioned directly towards the mouth perform beamforming. Beamforming funnels your voice directly to the mic to minimize external noise and amplify your voice. There's even a built-in solution to help you get around one of the most common pain points when on a call, wind. In design, the earbud itself has been re-imagined with a more closed fit. At the hardware level, an outer mesh combines with an inner wind chamber to disperse and further neutralize wind. Finally, advanced software distinguishes between voice and wind sound patterns to ensure no leftover breeze makes its way into a call. Auto switch lets Galaxy Buds Pro switch with you. If you're watching something on your tablet and your phone rings, don't rush around. Galaxy Buds Pro will easily switch audio to the device you're using. We carefully studied the shape and contour of the ear to make Galaxy Buds Pro fit more securely. They're designed to sit just right within three key parts of your ear. We also added a two millimeter vent to the outer shell of the buds to create airflow and balance the pressure around your ear. So you'll have a balanced fit without the feeling of tightness. And at IPX7, the Galaxy Buds Pro have the highest standard of water resistance in the Galaxy Buds lineup. If you have a pair of buds live, we've made sure you can still use your accessories. You can get your own pair of Galaxy Buds Pro in three amazing colors. They'll be available for 199 starting January 15th. With incredible sound quality, intelligent ANC and our most secure fit ever, Galaxy Buds Pro will transform your listening experience. The smartphone is one of our most helpful and most personal devices. So we've expanded one of our favorite services to help keep track of the things that matter most to you. SmartThings Find. We've made our web service even easier to use and we brought the service to your phone by adding it to our SmartThings app. SmartThings Find has given you peace of mind when it comes to locating your phone. Last October, we extended it to help you track and locate your wireless earbuds, tablets and smartwatches. And this year we're expanding SmartThings Find even further so you can track any of your belongings, even if they don't have a built-in connection with Galaxy SmartTag. Galaxy SmartTag allows you to take charge of your everyday belongings in an extraordinary way. It's a small portable device. You'll be able to easily attach to the things you love most and its coin size battery lasts for months. And if you have trouble finding your SmartTag, you'll be able to ring it and follow the sound. Remote tracking services can help you locate your possessions to the nearest block or building. But wouldn't it be great if you could find the precise location of your lost item? With Galaxy SmartTag Plus, you can. Galaxy SmartTag Plus will help you locate your belongings with unprecedented accuracy by guiding you to their location. They'll take you to the bookcase in the corner of your office that your keys fell behind. You can get a SmartTag on January 29th and you'll be able to get a SmartTag Plus later this year. I am so proud to introduce our new flagship device, the Galaxy S21. I'm so excited to finally be able to tell you about the Galaxy S21 and S21 Plus. We've created a ContraCut design by combining the camera shell with the frame of the phone, covering the camera fully in metal. This camera housing is stronger and more durable than when it was covered in glass. And we've created color combinations that stand out. Galaxy S21 comes in four colors, while S21 Plus comes in three. Today, we've made another leap forward, building the S21 series with an adaptive screen that goes between 48 and 120 hertz. Whether you're scrolling through your social feed or photo gallery, your viewing experience is optimized for your content. The contrast ratio and unbelievable peak brightness let you enjoy all the vivid colors in the content you're watching, even if you're outside on a really bright sunny day. Our new eye comfort shield analyzes your usage pattern to automatically adjust your blue light filter, whether you choose Galaxy S21 and its 6.2 inch display, or the S21 Plus and its 6.7 inch display, you will get the most advanced intelligent display we've ever put on a smartphone. We built these phones with our toughest front glass ever. That kind of intelligence turns everyday photography into an epic experience. And it's all possible with the computing power of Galaxy S21's brand new processor. The AI solution on S21 and S21 Plus gives you an incredible visual experience in most third party camera apps like Instagram and Snapchat. With 8K video snap, you can pull photos from your videos at 33 megapixels. So your screen caps will look like portraits. Single take on the S21 series will change the way you take videos by enabling you to shoot photos and videos all at once. Just hold the camera for up to 15 seconds and your phone does all the thinking for you. We've engineered our chipset to give you more. We're delivering 20% faster CPU, 35% faster GPU and two times faster AI. And S21 and S21 Plus will last all day, even in a 5G network. One UI 3 is easy to use, customizable and aesthetically pleasing. S21 will be available starting at 799 and S21 Plus starting at 999. Both models can be yours on January 29th. S21 and S21 Plus are breakthroughs in smartphone technology. Introducing Galaxy S21 Ultra. We built S21 Ultra with our most powerful processor, amazing display and of course, our incredible pro grade camera. So you never miss a single moment. Our four cutting edge lenses give you an enhanced visual experience. The 108 megapixel wide lens broadens the scope of what you can capture. The 12 megapixel ultra wide lens adds more detail to every picture you take. And with our enhanced AI, the brand new dual tele lens system creates a breakthrough in zoom quality. The Galaxy S21 Ultra's powerful camera experience starts with its upgraded 108 megapixel image sensor. Space zoom on the Galaxy S21 Ultra is a turning point in the zoom experience, offering superb clarity between one and 100 times zoom. At one push of the shutter, up to 20 frames are captured and processed at instantaneous speeds. Advanced AI then evaluates and corrects thousands of fine details to produce detailed images, even at high magnification levels. Our S21 Ultra will let you shoot 4K video at 60 frames per second with every lens on your phone. Phantom black is our boldest color yet. This powerful device has a 6.8 inch display with a peak brightness of 1500 nits. We're introducing Wacom technology to S21 Ultra and making it the first ever S series device compatible with the S Pen. We're introducing two new independent S Pens today. The standard model, now bigger with a more comfortable grip and the more advanced S Pen Pro. The S Pen Pro lets you take advantage of all the great Bluetooth features you've come to love, like using air actions to snap a photo remotely, control your music player or click through a presentation. The S Pen for S21 Ultra will be available at launch and the S Pen Pro will be available later this year. S21 Ultra is the only model in the S21 series compatible with the S Pen. You can get your very own Ultra device on January 29th for 1199. And you'll be able to make it truly your own and choose among three gorgeous backplate colors that match the unique camera deco pattern. If you choose the S21 Plus, you can pick between two stunning colors with a delicate rose gold shell. These colors will be available exclusively from samsung.com in select countries. Your S21 device will come with a USB-C cable that's compatible with many of your other devices. And our chargers will remain available for anyone who wants one at the new lower price. Thank you again for watching Unpacked today. We had a breakthrough. We discovered an optimal haze glass that preserves a deep resonant black, one that shows the color in its truest form. The result of all these efforts is the Galaxy S21 Phantom Black.
 Welcome to Unpacked.
 To kick things off, I want to introduce you to a product
 that I absolutely love, one that I use all the time, in fact.
 They may be small, but they sure are mighty.
 Meet the next generation of our incredible earbuds,
 Galaxy Buds Pro.
 Here are Galaxy Buds Pro, the most immersive sound experience
 on Galaxy Buds.
 The foundation of our Galaxy Buds lineup is amazing sound,
 and Galaxy Buds Pro are packed with pro sound quality.
 Galaxy Buds Pro come with the most intelligent active noise
 cancellation on true wireless earbuds,
 so you can transition seamlessly between your universe
 and the world around you.
 When building Galaxy Buds Pro, engineers
 were inspired by the highest quality audio devices around.
 Speakers.
 SIP minimizes the size of each chip
 and organizes them into dense stacks
 to integrate all parts into a single component
 for more optimal use of space.
 This breakthrough in engineering enables the Galaxy Buds Pro
 to feature two-way speakers.
 What really takes audio to the next level
 is active noise canceling.
 The Galaxy Buds Pro uses its outer mic
 to monitor ambient noise and its inner mic
 to monitor noise inside your ear.
 Based on these noise readings, the advanced chipset
 generates an anti-noise signal and eliminates up to 99%
 of background noise in real time,
 letting you enjoy only the sounds you want to hear.
 But as much as we love being immersed in our own world,
 we need to be able to connect with the world around us.
 Enter intelligent active noise control.
 With intelligent ANC, as soon as you start to speak,
 a microphone detects for your voice,
 while a sensor detects for vibrations.
 An advanced AI algorithm then ensures your voice
 isn't mistaken for other voices
 to confirm you're in a conversation.
 Hey, how you doing?
 Can I get a shot of espresso with an extra boosted caramel
 and an extra shot of vanilla?
 And with improved latency, ambient sound
 on the Galaxy Buds Pro will sound more clear
 and natural than ever before.
 Intelligent ANC lets you hear and interact
 with your environment while your earbuds are still on
 for a truly seamless transition
 from immersion to communication.
 One aspect of sound that's often overlooked is call quality.
 Buds Pro are designed with a voice pickup unit
 and three microphones to maximize call clarity.
 Once the voice pickup unit detects your voice,
 two outer mics positioned directly towards the mouth
 perform beamforming.
 Beamforming funnels your voice directly to the mic
 to minimize external noise and amplify your voice.
 There's even a built-in solution to help you get around
 one of the most common pain points when on a call, wind.
 In design, the earbud itself has been re-imagined
 with a more closed fit.
 At the hardware level, an outer mesh combines
 with an inner wind chamber to disperse
 and further neutralize wind.
 Finally, advanced software distinguishes between voice
 and wind sound patterns to ensure no leftover breeze
 makes its way into a call.
 Auto switch lets Galaxy Buds Pro switch with you.
 If you're watching something on your tablet
 and your phone rings, don't rush around.
 Galaxy Buds Pro will easily switch audio
 to the device you're using.
 We carefully studied the shape and contour of the ear
 to make Galaxy Buds Pro fit more securely.
 They're designed to sit just right
 within three key parts of your ear.
 We also added a two millimeter vent
 to the outer shell of the buds to create airflow
 and balance the pressure around your ear.
 So you'll have a balanced fit
 without the feeling of tightness.
 And at IPX7, the Galaxy Buds Pro have the highest standard
 of water resistance in the Galaxy Buds lineup.
 If you have a pair of buds live,
 we've made sure you can still use your accessories.
 You can get your own pair of Galaxy Buds Pro
 in three amazing colors.
 They'll be available for 199 starting January 15th.
 With incredible sound quality, intelligent ANC
 and our most secure fit ever,
 Galaxy Buds Pro will transform your listening experience.
 The smartphone is one of our most helpful
 and most personal devices.
 So we've expanded one of our favorite services
 to help keep track of the things that matter most to you.
 SmartThings Find.
 We've made our web service even easier to use
 and we brought the service to your phone
 by adding it to our SmartThings app.
 SmartThings Find has given you peace of mind
 when it comes to locating your phone.
 Last October, we extended it to help you track
 and locate your wireless earbuds, tablets and smartwatches.
 And this year we're expanding SmartThings Find even further
 so you can track any of your belongings,
 even if they don't have a built-in connection
 with Galaxy SmartTag.
 Galaxy SmartTag allows you to take charge
 of your everyday belongings in an extraordinary way.
 It's a small portable device.
 You'll be able to easily attach to the things you love most
 and its coin size battery lasts for months.
 And if you have trouble finding your SmartTag,
 you'll be able to ring it and follow the sound.
 Remote tracking services can help you locate
 your possessions to the nearest block or building.
 But wouldn't it be great if you could find
 the precise location of your lost item?
 With Galaxy SmartTag Plus, you can.
 Galaxy SmartTag Plus will help you locate your belongings
 with unprecedented accuracy
 by guiding you to their location.
 They'll take you to the bookcase in the corner of your office
 that your keys fell behind.
 You can get a SmartTag on January 29th
 and you'll be able to get a SmartTag Plus later this year.
 I am so proud to introduce our new flagship device,
 the Galaxy S21.
 I'm so excited to finally be able to tell you
 about the Galaxy S21 and S21 Plus.
 We've created a ContraCut design
 by combining the camera shell with the frame of the phone,
 covering the camera fully in metal.
 This camera housing is stronger and more durable
 than when it was covered in glass.
 And we've created color combinations that stand out.
 Galaxy S21 comes in four colors,
 while S21 Plus comes in three.
 Today, we've made another leap forward,
 building the S21 series with an adaptive screen
 that goes between 48 and 120 hertz.
 Whether you're scrolling through your social feed
 or photo gallery,
 your viewing experience is optimized for your content.
 The contrast ratio and unbelievable peak brightness
 let you enjoy all the vivid colors
 in the content you're watching,
 even if you're outside on a really bright sunny day.
 Our new eye comfort shield analyzes your usage pattern
 to automatically adjust your blue light filter,
 whether you choose Galaxy S21 and its 6.2 inch display,
 or the S21 Plus and its 6.7 inch display,
 you will get the most advanced intelligent display
 we've ever put on a smartphone.
 We built these phones with our toughest front glass ever.
 That kind of intelligence turns everyday photography
 into an epic experience.
 And it's all possible with the computing power
 of Galaxy S21's brand new processor.
 The AI solution on S21 and S21 Plus
 gives you an incredible visual experience
 in most third party camera apps
 like Instagram and Snapchat.
 With 8K video snap, you can pull photos from your videos
 at 33 megapixels.
 So your screen caps will look like portraits.
 Single take on the S21 series
 will change the way you take videos
 by enabling you to shoot photos and videos all at once.
 Just hold the camera for up to 15 seconds
 and your phone does all the thinking for you.
 We've engineered our chipset to give you more.
 We're delivering 20% faster CPU, 35% faster GPU
 and two times faster AI.
 And S21 and S21 Plus will last all day,
 even in a 5G network.
 One UI 3 is easy to use, customizable
 and aesthetically pleasing.
 S21 will be available starting at 799
 and S21 Plus starting at 999.
 Both models can be yours on January 29th.
 S21 and S21 Plus are breakthroughs
 in smartphone technology.
 Introducing Galaxy S21 Ultra.
 We built S21 Ultra with our most powerful processor,
 amazing display and of course,
 our incredible pro grade camera.
 So you never miss a single moment.
 Our four cutting edge lenses
 give you an enhanced visual experience.
 The 108 megapixel wide lens broadens the scope
 of what you can capture.
 The 12 megapixel ultra wide lens adds more detail
 to every picture you take.
 And with our enhanced AI,
 the brand new dual tele lens system creates a breakthrough
 in zoom quality.
 The Galaxy S21 Ultra's powerful camera experience
 starts with its upgraded 108 megapixel image sensor.
 Space zoom on the Galaxy S21 Ultra
 is a turning point in the zoom experience,
 offering superb clarity between one and 100 times zoom.
 At one push of the shutter,
 up to 20 frames are captured and processed
 at instantaneous speeds.
 Advanced AI then evaluates and corrects thousands
 of fine details to produce detailed images,
 even at high magnification levels.
 Our S21 Ultra will let you shoot 4K video
 at 60 frames per second with every lens on your phone.
 Phantom black is our boldest color yet.
 This powerful device has a 6.8 inch display
 with a peak brightness of 1500 nits.
 We're introducing Wacom technology to S21 Ultra
 and making it the first ever S series device compatible
 with the S Pen.
 We're introducing two new independent S Pens today.
 The standard model, now bigger with a more comfortable grip
 and the more advanced S Pen Pro.
 The S Pen Pro lets you take advantage
 of all the great Bluetooth features you've come to love,
 like using air actions to snap a photo remotely,
 control your music player or click through a presentation.
 The S Pen for S21 Ultra will be available at launch
 and the S Pen Pro will be available later this year.
 S21 Ultra is the only model
 in the S21 series compatible with the S Pen.
 You can get your very own Ultra device
 on January 29th for 1199.
 And you'll be able to make it truly your own
 and choose among three gorgeous backplate colors
 that match the unique camera deco pattern.
 If you choose the S21 Plus,
 you can pick between two stunning colors
 with a delicate rose gold shell.
 These colors will be available exclusively
 from samsung.com in select countries.
 Your S21 device will come with a USB-C cable
 that's compatible with many of your other devices.
 And our chargers will remain available
 for anyone who wants one at the new lower price.
 Thank you again for watching Unpacked today.
 We had a breakthrough.
 We discovered an optimal haze glass
 that preserves a deep resonant black,
 one that shows the color in its truest form.
 The result of all these efforts
 is the Galaxy S21 Phantom Black.