 Hey guys, this is Tom Warren with The Verge and we're looking at Intel's web-based TV camera here. And basically it's a cam that sits at the very top of the TV. You can imagine a scenario if you're walking past a store and you glanced up at this advert here. What it basically does is it'll track your face and the system behind it will then turn your face blue or pink, whether you're male or female. And what they basically do on the back end is advertisers can then track and see exactly who you are and then target you with a specific advert. So I'm obviously male. So at the top we've got a sort of male-oriented ad, so it's one for the Formula 1. But if a female walked by, they might switch the ad to something female-oriented. It's sort of bringing us more closer towards a Minority Report style universe where you're walking past shops and you're getting ads based on who you are. It's a little creepy. But yeah, that's Intel's web-based TV tracking.
 Hey guys, this is Tom Warren with The Verge and we're looking at Intel's web-based TV
 camera here.
 And basically it's a cam that sits at the very top of the TV.
 You can imagine a scenario if you're walking past a store and you glanced up at this advert
 here.
 What it basically does is it'll track your face and the system behind it will then turn
 your face blue or pink, whether you're male or female.
 And what they basically do on the back end is advertisers can then track and see exactly
 who you are and then target you with a specific advert.
 So I'm obviously male.
 So at the top we've got a sort of male-oriented ad, so it's one for the Formula 1.
 But if a female walked by, they might switch the ad to something female-oriented.
 It's sort of bringing us more closer towards a Minority Report style universe where you're
 walking past shops and you're getting ads based on who you are.
 It's a little creepy.
 But yeah, that's Intel's web-based TV tracking.