 Good morning. Welcome back to Apple Park for our second event in just over a month. So today we're focusing on two important areas, music and the Mac. Let's start with music. Today we're excited to also introduce a brand new subscription plan for Apple Music, the Voice Plan. With this new plan use only your voice and the power of Siri to access every song, every playlist and every station in Apple Music across all your Apple devices for just $4.99 a month. This plan will be available starting in 17 countries and regions later this fall. There's the individual plan, the family plan and now the voice plan where you can use the power of Siri to access the full Apple Music catalog. And today we're excited to introduce more ways HomePod Mini can complement your home. HomePod Mini in yellow, orange and blue is bold, fun and adds a pop of color and personality to any space. These new colors join white and space gray and will be available for just $99 starting in November. We are excited to announce the third generation of our most popular AirPods. These are the new AirPods with spatial audio featuring an all-new design inside and out with a force sensor for more control of your music and phone calls. To deliver the best sound quality we designed a brand new low distortion driver created just for the new AirPods to provide powerful bass and crisp clean high frequencies. The next generation AirPods are sweat and water resistant and to extend your experience we increase the battery life for up to six hours of listening time or if you're in a hurry five minutes of charge time gets you around an hour of use. And of course the convenience of the charging case giving you an additional four full charges for up to 30 hours of total listening time. To make charging your AirPods even more convenient we added MagSafe and wireless charging to the case. These are the new AirPods featuring spatial audio with dynamic head tracking, an all-new design, our custom design driver with adaptive EQ and the magical experience that our customers love. All of this for $179. We will start taking orders today and they will be available next week. Today we're completely reimagining MacBook Pro and it starts with the first Pro chip designed for the Mac. And we did this by scaling up M1's groundbreaking architecture to create a far more powerful chip with M1 Pro. This lets M1 Pro deliver up to 200 gigabytes per second of memory bandwidth and its custom package supports up to 32 gigabytes of unified memory. The M1 Pro die is built using the industry-leading 5 nanometer passes technology and features a massive 33.7 billion transistors. That's more than twice M1. All those transistors deliver even more performance starting with a 10 core CPU with eight high performance cores and two high efficiency cores delivering up to 70% faster CPU performance than M1. For graphics M1 Pro features 16 GPU cores, eight more than M1. These additional cores along with increased memory bandwidth give M1 Pro up to two times faster graphics performance than M1. M1 Pro has our industry-leading media engine that accelerates video processing while using very little power and now it pushes even further with pores. It's one of the highest quality codecs in professional video production. Adding pores acceleration enables M1 Pro to play multiple streams of 4k and 8k pores video while using just a fraction of the power. And finally M1 Pro includes other advanced technologies for a complete poor system like your powerful engine to drive multiple displays and additional Thunderbolt controllers to deliver even more IO bandwidth and so much more. So today we're launching not one but two new chips with a Mac. I am thrilled to introduce M1 Macs. M1 Mac starts with a much higher bandwidth on chip fabric and doubles the memory interface once again. This delivers up to 400 gigabytes per second of memory bandwidth. That's twice M1 Pro and six times M1. This wider memory interface lets the M1 custom package support up to 64 gigabytes of unified memory and its die has staggering 57 billion transistors. That's 1.7 times M1 Pro and 3.5 times M1. It's the largest chip we've ever built by far. M1 Macs has the same powerful 10 core CPU complex of M1 Pro and doubles the GPU to a massive 32 cores giving M1 Macs up to four times faster GPU performance than M1. And it has an even more capable media engine with up to two times faster video encoding and two porous accelerators. M1 Macs delivers all of this with industry leading performance per watt. It's by far the most capable chip we've ever built. For these new Pro chips we've made improvements across the system to provide the best performance on the most demanding apps and macOS is designed to take advantage of the unified memory architecture in these new chips. So Pro apps can manipulate huge images or video streams and move them between the CPU and GPU with zero copy. When it comes to security M1, M1 Pro and M1 Macs are a major leap forward with industry leading protections like hardware verified secure boot, runtime anti-exploitation technologies and fast inline encryption for all of your files. And today we're launching some exciting updates with new features and even faster performance on M1 Pro and M1 Macs. With Logic Pro for the first time musicians will be able to create massive spatial audio mixes on a notebook. In Final Cut Pro video analysis for the new object tracking feature is up to five times faster. And in Compressor ProRes video transcode is a remarkable 10 times faster. This is the all new completely redesigned MacBook Pro and it comes in two sizes a 16 inch model and for the first time a compact yet immensely powerful 14 inch model which shares the same remarkable features and capabilities. The all new aluminum enclosure optimizes internal space for more performance and features and it is precisely machined around an advanced thermal system. It can move 50% more air even at lower fan speeds and it's all in a design that's just 16.8 millimeters thin and 4.7 pounds on the 16 inch model and just 15.5 millimeters thin and 3.5 pounds on the 14 inch model. Let's start with the keyboard. Users value the full height function row on the standalone Magic keyboard and we've brought it to the MacBook Pro. The physical keys replace the touch bar. The keyboard is set in a double anodized black well that elegantly highlights the backlit glyphs on the keys and it's complemented by our expansive industry leading force touch trackpad that's perfect for pro applications. On one side there's an HDMI port for conveniently connecting to displays and TVs. A Thunderbolt 4 port which connects to high speed peripherals and an HDMI peripherals and an SD card slot enabling fast access to media. On the other side the headphone jack now has advanced support for high impedance headphones and there are two more Thunderbolt 4 ports for a total of three in the system. And yes MagSafe is coming back to the MacBook Pro. MagSafe 3 has a new design that supports more power into the system and you can still charge via the Thunderbolt ports. With M1 Pro you can connect up to two Pro Display XDRs and with M1 Max you can connect up to three Pro Display XDRs and a 4k TV all at the same time. The new MacBook Pro we're taking the stunning retina display to an entirely new level. We started by bringing the sides of the enclosure closer to the active area of the display resulting in a 24% thinner border. We also expanded the display up and around the camera making the top border 60% thinner giving you even more screen real estate. And macOS takes full advantage of this extra space by raising the menu bar up and out of the way automatically wrapping it around the camera to give you more room for your content. The 16-inch model has a 16.2 inch display in nearly the same size enclosure and along with the higher pixel density it has 1.8 million more pixels than before for a total of 7.7 million. The 14-inch model has an expansive 14.2 inch active area and a total of 5.9 million pixels. We're super excited to bring ProMotion technology to the Mac with refresh rates up to 120 hertz. ProMotion automatically adapts to the motion of your content so when your content is static the refresh rate dynamically steps down to preserve battery life and it steps up to make tasks like scrolling through web pages super fluid. And video editors can still choose a standard refresh rate when they need to lock one in. The display now supports one billion colors for ultra smooth gradients and for the first time it's a liquid retina XDR display. The state-of-the-art backlight features thousands of mini LEDs arranged in individually controlled local dimming zones. This enables up to an astonishing 1000 nits of sustained full screen brightness, 1600 nits of peak brightness and a staggering 1 million to 1 contrast ratio. So we've doubled the resolution of the camera to 1080p and used a lens with a wider aperture that lets in more light. Together with a larger image sensor that has more efficient pixels the camera delivers two times better low light performance. The camera system also uses the ISP and neural engine for computational video which enhances video quality so you get sharper images and more natural looking skin tones. We made our industry leading studio quality mics even better with an up to 60% lower noise floor. The new 16-inch Pro has an even better six speaker sound system that features two tweeters and four force-canceling woofers. The tweeters are nearly two times larger purifying the sound on mids and highs for a clearer sound stage. The woofer diaphragms are also larger and have an increased range of motion so they can now displace twice as much air. This allows them to deliver 80% more bass. It also means they go half an octave deeper revealing a range of notes you previously couldn't hear. And we've brought this sensational six speaker sound system to the 14-inch Pro as well. The new sound system also supports spatial audio. The 16-inch model with M1 Pro and M1 Max has up to two times faster CPU performance than the previous generation with the Core i9. And when it comes to graphics, M1 Pro is up to 2.5 times faster than the prior 16-inch model with the fastest GPU. And M1 Max is up to four times faster. And when it comes to machine learning, you'll get up to five times faster performance. Compared to the 13-inch model with the Core i7, the 14-inch Pro has up to 3.7 times faster CPU performance. For graphics, M1 Pro delivers up to nine times faster performance. And M1 Max is up to an astonishing 13 times faster. And ML tasks are up to 11 times faster. MacBook Pro has up to 64 gigabytes of unified memory. Storage is getting even faster. The super fast SSDs deliver up to a jaw-dropping 7.4 gigabytes per second of read speeds, more than two times faster than the prior gen SSDs. The 14-inch model delivers up to seven times faster than the prior gen SSDs. The 16-inch model gets up to 17 hours of video playback, which is seven additional hours. And the 16-inch model gets up to 21 hours of video playback, which is 10 additional hours and the longest battery life ever on a Mac notebook. And the new MacBook Pro now supports fast charge for the very first time on Mac, so it can charge up to 50% in just 30 minutes. And when you compare the new 14-inch model to the previous high-end 13-inch MacBook Pro, you get a giant leap in performance, up to seven more hours of battery life, a larger display with XDR, an advanced camera, high-fidelity audio, and more ports, all for $19.99. And when you compare the new 16-inch Pro to the previous model, you also get a massive boost in performance and battery life, up to 10 times faster than the previous 13-inch MacBook Pro, up to 7.99. Both models are available in silver and space gray. You can order it today, and it'll be available next week. Thank you for joining us today. Please take care, stay safe,
 Good morning. Welcome back to Apple Park for our second event in just over a month.
 So today we're focusing on two important areas, music and the Mac. Let's start with music.
 Today we're excited to also introduce a brand new subscription plan for Apple Music,
 the Voice Plan. With this new plan use only your voice and the power of Siri to access
 every song, every playlist and every station in Apple Music across all your Apple devices
 for just $4.99 a month. This plan will be available starting in 17 countries and regions
 later this fall. There's the individual plan, the family plan and now the voice plan where you can
 use the power of Siri to access the full Apple Music catalog. And today we're excited to introduce
 more ways HomePod Mini can complement your home. HomePod Mini in yellow, orange and blue is bold,
 fun and adds a pop of color and personality to any space. These new colors join white and space
 gray and will be available for just $99 starting in November. We are excited to announce the third
 generation of our most popular AirPods. These are the new AirPods with spatial audio featuring
 an all-new design inside and out with a force sensor for more control of your music and phone
 calls. To deliver the best sound quality we designed a brand new low distortion driver
 created just for the new AirPods to provide powerful bass and crisp clean high frequencies.
 The next generation AirPods are sweat and water resistant and to extend your experience we increase
 the battery life for up to six hours of listening time or if you're in a hurry five minutes of
 charge time gets you around an hour of use. And of course the convenience of the charging case
 giving you an additional four full charges for up to 30 hours of total listening time.
 To make charging your AirPods even more convenient we added MagSafe and wireless charging to the case.
 These are the new AirPods featuring spatial audio with dynamic head tracking, an all-new design,
 our custom design driver with adaptive EQ and the magical experience that our customers love.
 All of this for $179. We will start taking orders today and they will be available next week.
 Today we're completely reimagining MacBook Pro and it starts with the first Pro chip designed
 for the Mac. And we did this by scaling up M1's groundbreaking architecture to create a far more
 powerful chip with M1 Pro. This lets M1 Pro deliver up to 200 gigabytes per second of memory bandwidth
 and its custom package supports up to 32 gigabytes of unified memory. The M1 Pro die is built using
 the industry-leading 5 nanometer passes technology and features a massive 33.7 billion transistors.
 That's more than twice M1. All those transistors deliver even more performance starting with a 10
 core CPU with eight high performance cores and two high efficiency cores delivering up to 70%
 faster CPU performance than M1. For graphics M1 Pro features 16 GPU cores, eight more than M1.
 These additional cores along with increased memory bandwidth give M1 Pro up to two times
 faster graphics performance than M1. M1 Pro has our industry-leading media engine that accelerates
 video processing while using very little power and now it pushes even further with pores.
 It's one of the highest quality codecs in professional video production.
 Adding pores acceleration enables M1 Pro to play multiple streams of 4k and 8k pores video
 while using just a fraction of the power. And finally M1 Pro includes other advanced technologies
 for a complete poor system like your powerful engine to drive multiple displays and additional
 Thunderbolt controllers to deliver even more IO bandwidth and so much more. So today we're launching
 not one but two new chips with a Mac. I am thrilled to introduce M1 Macs. M1 Mac starts with a much
 higher bandwidth on chip fabric and doubles the memory interface once again. This delivers up to
 400 gigabytes per second of memory bandwidth. That's twice M1 Pro and six times M1. This wider
 memory interface lets the M1 custom package support up to 64 gigabytes of unified memory
 and its die has staggering 57 billion transistors. That's 1.7 times M1 Pro and 3.5 times M1.
 It's the largest chip we've ever built by far. M1 Macs has the same powerful 10 core CPU complex
 of M1 Pro and doubles the GPU to a massive 32 cores giving M1 Macs up to four times faster GPU
 performance than M1. And it has an even more capable media engine with up to two times
 faster video encoding and two porous accelerators. M1 Macs delivers all of this with industry leading
 performance per watt. It's by far the most capable chip we've ever built. For these new Pro chips
 we've made improvements across the system to provide the best performance on the most demanding
 apps and macOS is designed to take advantage of the unified memory architecture in these new chips.
 So Pro apps can manipulate huge images or video streams and move them between the CPU and GPU
 with zero copy. When it comes to security M1, M1 Pro and M1 Macs are a major leap forward with
 industry leading protections like hardware verified secure boot, runtime anti-exploitation
 technologies and fast inline encryption for all of your files. And today we're launching some
 exciting updates with new features and even faster performance on M1 Pro and M1 Macs. With Logic Pro
 for the first time musicians will be able to create massive spatial audio mixes on a notebook.
 In Final Cut Pro video analysis for the new object tracking feature is up to five times faster.
 And in Compressor ProRes video transcode is a remarkable 10 times faster. This is the all new
 completely redesigned MacBook Pro and it comes in two sizes a 16 inch model and for the first time
 a compact yet immensely powerful 14 inch model which shares the same remarkable features and
 capabilities. The all new aluminum enclosure optimizes internal space for more performance
 and features and it is precisely machined around an advanced thermal system. It can move 50% more
 air even at lower fan speeds and it's all in a design that's just 16.8 millimeters thin and 4.7
 pounds on the 16 inch model and just 15.5 millimeters thin and 3.5 pounds on the 14 inch model.
 Let's start with the keyboard. Users value the full height function row on the standalone Magic
 keyboard and we've brought it to the MacBook Pro. The physical keys replace the touch bar. The
 keyboard is set in a double anodized black well that elegantly highlights the backlit glyphs on
 the keys and it's complemented by our expansive industry leading force touch trackpad that's
 perfect for pro applications. On one side there's an HDMI port for conveniently connecting to
 displays and TVs. A Thunderbolt 4 port which connects to high speed peripherals and an HDMI
 peripherals and an SD card slot enabling fast access to media. On the other side the headphone
 jack now has advanced support for high impedance headphones and there are two more Thunderbolt 4
 ports for a total of three in the system. And yes MagSafe is coming back to the MacBook Pro.
 MagSafe 3 has a new design that supports more power into the system and you can still charge
 via the Thunderbolt ports. With M1 Pro you can connect up to two Pro Display XDRs and with M1 Max
 you can connect up to three Pro Display XDRs and a 4k TV all at the same time. The new MacBook Pro
 we're taking the stunning retina display to an entirely new level. We started by bringing the
 sides of the enclosure closer to the active area of the display resulting in a 24% thinner border.
 We also expanded the display up and around the camera making the top border 60% thinner giving
 you even more screen real estate. And macOS takes full advantage of this extra space by raising the
 menu bar up and out of the way automatically wrapping it around the camera to give you more
 room for your content. The 16-inch model has a 16.2 inch display in nearly the same size enclosure
 and along with the higher pixel density it has 1.8 million more pixels than before for a total
 of 7.7 million. The 14-inch model has an expansive 14.2 inch active area and a total of 5.9 million
 pixels. We're super excited to bring ProMotion technology to the Mac with refresh rates up to
 120 hertz. ProMotion automatically adapts to the motion of your content so when your content is
 static the refresh rate dynamically steps down to preserve battery life and it steps up to make
 tasks like scrolling through web pages super fluid. And video editors can still choose a standard
 refresh rate when they need to lock one in. The display now supports one billion colors for ultra
 smooth gradients and for the first time it's a liquid retina XDR display. The state-of-the-art
 backlight features thousands of mini LEDs arranged in individually controlled local dimming zones.
 This enables up to an astonishing 1000 nits of sustained full screen brightness, 1600 nits of
 peak brightness and a staggering 1 million to 1 contrast ratio. So we've doubled the resolution
 of the camera to 1080p and used a lens with a wider aperture that lets in more light. Together
 with a larger image sensor that has more efficient pixels the camera delivers two times better low
 light performance. The camera system also uses the ISP and neural engine for computational video
 which enhances video quality so you get sharper images and more natural looking skin tones. We
 made our industry leading studio quality mics even better with an up to 60% lower noise floor. The
 new 16-inch Pro has an even better six speaker sound system that features two tweeters and four
 force-canceling woofers. The tweeters are nearly two times larger purifying the sound on mids and
 highs for a clearer sound stage. The woofer diaphragms are also larger and have an increased
 range of motion so they can now displace twice as much air. This allows them to deliver 80% more
 bass. It also means they go half an octave deeper revealing a range of notes you previously couldn't
 hear. And we've brought this sensational six speaker sound system to the 14-inch Pro as well.
 The new sound system also supports spatial audio. The 16-inch model with M1 Pro and M1 Max has up to
 two times faster CPU performance than the previous generation with the Core i9. And when it comes to
 graphics, M1 Pro is up to 2.5 times faster than the prior 16-inch model with the fastest GPU.
 And M1 Max is up to four times faster. And when it comes to machine learning, you'll get up to five
 times faster performance. Compared to the 13-inch model with the Core i7, the 14-inch Pro has up to
 3.7 times faster CPU performance. For graphics, M1 Pro delivers up to nine times faster performance.
 And M1 Max is up to an astonishing 13 times faster. And ML tasks are up to 11 times faster.
 MacBook Pro has up to 64 gigabytes of unified memory. Storage is getting even faster. The super
 fast SSDs deliver up to a jaw-dropping 7.4 gigabytes per second of read speeds, more than
 two times faster than the prior gen SSDs. The 14-inch model delivers up to seven times faster
 than the prior gen SSDs. The 16-inch model gets up to 17 hours of video playback, which is seven
 additional hours. And the 16-inch model gets up to 21 hours of video playback, which is 10 additional
 hours and the longest battery life ever on a Mac notebook. And the new MacBook Pro now supports
 fast charge for the very first time on Mac, so it can charge up to 50% in just 30 minutes.
 And when you compare the new 14-inch model to the previous high-end 13-inch MacBook Pro,
 you get a giant leap in performance, up to seven more hours of battery life, a larger display with
 XDR, an advanced camera, high-fidelity audio, and more ports, all for $19.99. And when you compare
 the new 16-inch Pro to the previous model, you also get a massive boost in performance and
 battery life, up to 10 times faster than the previous 13-inch MacBook Pro, up to 7.99.
 Both models are available in silver and space gray. You can order it today,
 and it'll be available next week. Thank you for joining us today. Please take care, stay safe,