 Good morning. Thanks everyone for joining us this morning and welcome. I'm going to start with Apple TV. Now of all the great channels that we have on Apple TV, there's one in particular I'd like to talk about this morning and that is HBO. We are thrilled to be here this morning to announce our standalone streaming service HBO Now. We will introduce our new product in early April for $14.99 a month and if you subscribe in April, you will get the first month free and have it in time for the April 12th premiere of our global phenomenon Game of Thrones. We are lowering the price today to $69. If you don't have one yet, now's the time. But we have always wanted to make the biggest difference we could make and that is on medical research. I know medical research is not what you were expecting but let me explain. Research Kit is a software framework made specifically for medical research. You decide what apps you participate in, what research you participate in, the first five apps that you saw are going to be available today. Next up, I'd like to talk about the Mac. The definition of portability has changed in the last several years led by iPhone and iPad. So we challenged ourselves to take everything that we had learned in designing iPhone and iPad to reinvent the notebook. And here it is. Can you even see it? I can't even feel it. There it goes. The new Macbook weighs just two pounds. It's just 13.1 millimeters thin. It is an all new keyboard and that all adds up to a key that is much more precise and accurate. Well, the perfect size display to match to that full size keyboard is a 12-inch display. And to be beautiful, of course, it's a retina display with 2304 by 1440 pixels. Next up, the trackpad. We call it the Force Touch Trackpad. For the first time in a trackpad, our Taptic Engine to provide feedback of your clicking. And for the first time, you can click anywhere and get the exact same feel over the entire surface. Those force sensors sense a range of pressure from your lightest click to a deeper press. We've created a new gesture for those deeper presses. We call them a force click. And this is a range of pressure that the sensors can sense. So in drawing applications or signing a signature, you get a much more accurate illustration. So let's take a look inside because what's on the inside is just as innovative as these features we're looking at on the outside. This is the logic board of the 11-inch MacBook Air. Well, the team designed this new MacBook with removing all fans and vents to make it the first fanless MacBook ever. It's powered by an Intel Core M, fifth generation, 14 nanometer process. You can configure it with speeds up to 1.3 gigahertz, which can be turbocharged running up to 2.9 gigahertz. So what do we do with the rest of that space? We fill it with batteries. And that allows us to deliver all day battery life. One connector supports USB data, display port, power, HDMI, VGA, all through one connector. This is a brand new standard called USB-C. It's easier to use because it's reversible and it's the most versatile connector. You'll see adapters from Apple, as well as many third parties to support all these different interfaces all through one connector. The new MacBook starts with 12.1 inch retina display, a 1.1 gigahertz Intel Core M, a large 8 gigs of internal memory, and a large 256 gigabyte flash storage device at just $1299. You get a faster processor and twice that internal storage for just $1599. It will begin to ship in a number of countries in just a month, April 10th. It comes in silver, space gray, and a stunning gold. Hashtag MacBook lust. Now we have some updates to the others as well. The MacBook Air is being updated to faster 5th gen Intel Core i5 and i7 processors. They have faster Thunderbolt connectors. And the 13 inch configuration gets flashed. It's now twice as fast as before. And those will be shipping starting today. And the 13 inch MacBook Pro has an update as well. It's getting the new Force Touch trackpad, getting faster processors with faster Core i5 and i7 processors. And it's getting twice as fast flash as well. And we've been able to get another hour of battery life. And that's shipping today as well. And that is our news on the MacBook. Tim? Now I'd like to turn to the newest addition to the Apple family. And of course I'm talking about the Apple Watch. Every Apple Watch has many different faces and many different configurations. So you might like this traditional face. You also might like one that expresses time in a way that's never been done before. Or one that is just fun. Now Apple Watch also has a new feature that's called glances. So if you swipe up from the bottom of the watch face you can see things like weather, your calendar. Glances allows you to control your music and you can even check your heart rate. Right from your wrist you can receive messages. And the Taptic Engine alerts you by tapping your wrist. You can also with the built in speaker and microphone you can receive calls on your watch. You can read full emails and you can connect Apple Watch to Apple Watch with a new technology called digital touch. Digital touch allows you to do things like sketch on your watch and that sketch will be animated on your friend's watch exactly as you drew it. So the Apple Watch tracks your daily movement. It tracks how long you're exercising or getting brisk activity. And it even reminds you if you've been sitting too long. Apple Watch also has a new workout app and it will provide detailed metrics about your workout that you can see during your workout. Things like how many calories you're burning. You can receive any notification that you receive on iPhone today you can receive on your watch. So you can keep track of your favorite sports teams. You can connect to social media. So to give you a sense of what it's like to use these apps on the watch we're going to use some moments in time. So let's start out at work. And I can see important notifications, messages from VIPs, quick looks at information with glances. So for example I might be going to New York pretty soon and I can see my departure information here. So I'm going to ask Siri here. What's the temperature in New York? Oh it's getting warmer there. I can get notifications of course while I'm at home or incoming photos from my friends. And over here I have an Uber app. So when I get near the airport my boarding pass will just show up right here in my notifications. If I tap on it you can see my flight information including a bar code that I can use to just wave in front of the scanner and get through security. I've got this great app from alarm.com and my garage door is hooked up there. So let's open the door for Maddie. So open the door it's going to send the command to my garage door and it should open. There it goes. Apple Watch has been designed to work with iPhone. In iOS 8.2 you will find this new app, the Apple Watch app. This is where you see and browse and download apps. During a typical day you can expect 18 hours. Now we've curated Apple Watch into three collections. The first collection is the Apple Watch Sport. It has anodized aluminum and it's available in silver or space gray. And it has colorful bands that are made out of high performance fluorolastomer. Now the Apple Watch Sport starts at only $349 for the 38mm model and only $50 more for the 42mm model. The Apple Watch collection offers the widest variety of bands that we offer. You can get a sport band. There are three different leather bands. There's a Melanese loop and a link bracelet. The cases are made from stainless steel and you can get them in either a traditional finish or this beautiful space black. The Apple Watch collection also comes in two sizes. The 38mm starts at only $549 and ranges to $1049 depending upon your selection of the watch band. The 42mm is only $50 more. Now the Apple Watch Edition is something unbelievably unique and very special. They're also available in 38mm and 42mm sizes. Their cases are made from 18 carat solid gold. They also come with these beautiful custom designed bands with details like elegant clasp and buckles that are also made of solid gold. Now there will be limited quantities of the Apple Watch Edition. It is priced from $10,000 and it will be available in select retail stores. You may be wondering when you can get these. We're taking pre-orders beginning on April 10th. Also on April 10th you can go look and experience an Apple Watch in person in one of our retail stores. The Apple Watch is available on April 24th and it will be available in many countries throughout the world. I want to thank you all for coming. It's a privilege to present in front of this room. Thank you.
 Good morning. Thanks everyone for joining us this morning and welcome. I'm going to
 start with Apple TV. Now of all the great channels that we have on Apple TV, there's
 one in particular I'd like to talk about this morning and that is HBO. We are thrilled to
 be here this morning to announce our standalone streaming service HBO Now. We will introduce
 our new product in early April for $14.99 a month and if you subscribe in April, you
 will get the first month free and have it in time for the April 12th premiere of our
 global phenomenon Game of Thrones. We are lowering the price today to $69. If you don't
 have one yet, now's the time. But we have always wanted to make the biggest difference
 we could make and that is on medical research. I know medical research is not what you were
 expecting but let me explain. Research Kit is a software framework made specifically
 for medical research. You decide what apps you participate in, what research you participate
 in, the first five apps that you saw are going to be available today. Next up, I'd like to
 talk about the Mac. The definition of portability has changed in the last several years led
 by iPhone and iPad. So we challenged ourselves to take everything that we had learned in
 designing iPhone and iPad to reinvent the notebook. And here it is. Can you even see
 it? I can't even feel it. There it goes. The new Macbook weighs just two pounds. It's just
 13.1 millimeters thin. It is an all new keyboard and that all adds up to a key that is much
 more precise and accurate. Well, the perfect size display to match to that full size keyboard
 is a 12-inch display. And to be beautiful, of course, it's a retina display with 2304
 by 1440 pixels. Next up, the trackpad. We call it the Force Touch Trackpad. For the
 first time in a trackpad, our Taptic Engine to provide feedback of your clicking. And
 for the first time, you can click anywhere and get the exact same feel over the entire
 surface. Those force sensors sense a range of pressure from your lightest click to a
 deeper press. We've created a new gesture for those deeper presses. We call them a force
 click. And this is a range of pressure that the sensors can sense. So in drawing applications
 or signing a signature, you get a much more accurate illustration. So let's take a look
 inside because what's on the inside is just as innovative as these features we're looking
 at on the outside. This is the logic board of the 11-inch MacBook Air. Well, the team
 designed this new MacBook with removing all fans and vents to make it the first fanless
 MacBook ever. It's powered by an Intel Core M, fifth generation, 14 nanometer process.
 You can configure it with speeds up to 1.3 gigahertz, which can be turbocharged running
 up to 2.9 gigahertz. So what do we do with the rest of that space? We fill it with batteries.
 And that allows us to deliver all day battery life. One connector supports USB data, display
 port, power, HDMI, VGA, all through one connector. This is a brand new standard called USB-C.
 It's easier to use because it's reversible and it's the most versatile connector. You'll
 see adapters from Apple, as well as many third parties to support all these different interfaces
 all through one connector. The new MacBook starts with 12.1 inch retina display, a 1.1
 gigahertz Intel Core M, a large 8 gigs of internal memory, and a large 256 gigabyte
 flash storage device at just $1299. You get a faster processor and twice that internal
 storage for just $1599. It will begin to ship in a number of countries in just a month,
 April 10th. It comes in silver, space gray, and a stunning gold. Hashtag MacBook lust.
 Now we have some updates to the others as well. The MacBook Air is being updated to
 faster 5th gen Intel Core i5 and i7 processors. They have faster Thunderbolt connectors. And
 the 13 inch configuration gets flashed. It's now twice as fast as before. And those will
 be shipping starting today. And the 13 inch MacBook Pro has an update as well. It's getting
 the new Force Touch trackpad, getting faster processors with faster Core i5 and i7 processors.
 And it's getting twice as fast flash as well. And we've been able to get another hour of
 battery life. And that's shipping today as well. And that is our news on the MacBook.
 Tim?
 Now I'd like to turn to the newest addition to the Apple family. And of course I'm talking
 about the Apple Watch. Every Apple Watch has many different faces and many different configurations.
 So you might like this traditional face. You also might like one that expresses time in
 a way that's never been done before. Or one that is just fun. Now Apple Watch also has
 a new feature that's called glances. So if you swipe up from the bottom of the watch
 face you can see things like weather, your calendar. Glances allows you to control your
 music and you can even check your heart rate. Right from your wrist you can receive messages.
 And the Taptic Engine alerts you by tapping your wrist. You can also with the built in
 speaker and microphone you can receive calls on your watch. You can read full emails and
 you can connect Apple Watch to Apple Watch with a new technology called digital touch.
 Digital touch allows you to do things like sketch on your watch and that sketch will
 be animated on your friend's watch exactly as you drew it. So the Apple Watch tracks
 your daily movement. It tracks how long you're exercising or getting brisk activity. And
 it even reminds you if you've been sitting too long. Apple Watch also has a new workout
 app and it will provide detailed metrics about your workout that you can see during your
 workout. Things like how many calories you're burning. You can receive any notification
 that you receive on iPhone today you can receive on your watch. So you can keep track of your
 favorite sports teams. You can connect to social media. So to give you a sense of what
 it's like to use these apps on the watch we're going to use some moments in time. So let's
 start out at work. And I can see important notifications, messages from VIPs, quick looks
 at information with glances. So for example I might be going to New York pretty soon and
 I can see my departure information here. So I'm going to ask Siri here. What's the temperature
 in New York? Oh it's getting warmer there. I can get notifications of course while I'm
 at home or incoming photos from my friends. And over here I have an Uber app. So when
 I get near the airport my boarding pass will just show up right here in my notifications.
 If I tap on it you can see my flight information including a bar code that I can use to just
 wave in front of the scanner and get through security. I've got this great app from alarm.com
 and my garage door is hooked up there. So let's open the door for Maddie. So open the
 door it's going to send the command to my garage door and it should open. There it goes.
 Apple Watch has been designed to work with iPhone. In iOS 8.2 you will find this new
 app, the Apple Watch app. This is where you see and browse and download apps. During a
 typical day you can expect 18 hours. Now we've curated Apple Watch into three collections.
 The first collection is the Apple Watch Sport. It has anodized aluminum and it's available
 in silver or space gray. And it has colorful bands that are made out of high performance
 fluorolastomer. Now the Apple Watch Sport starts at only $349 for the 38mm model and
 only $50 more for the 42mm model. The Apple Watch collection offers the widest variety
 of bands that we offer. You can get a sport band. There are three different leather bands.
 There's a Melanese loop and a link bracelet. The cases are made from stainless steel and
 you can get them in either a traditional finish or this beautiful space black. The Apple Watch
 collection also comes in two sizes. The 38mm starts at only $549 and ranges to $1049 depending
 upon your selection of the watch band. The 42mm is only $50 more. Now the Apple Watch
 Edition is something unbelievably unique and very special. They're also available in 38mm
 and 42mm sizes. Their cases are made from 18 carat solid gold. They also come with these
 beautiful custom designed bands with details like elegant clasp and buckles that are also
 made of solid gold. Now there will be limited quantities of the Apple Watch Edition. It
 is priced from $10,000 and it will be available in select retail stores. You may be wondering
 when you can get these. We're taking pre-orders beginning on April 10th. Also on April 10th
 you can go look and experience an Apple Watch in person in one of our retail stores. The
 Apple Watch is available on April 24th and it will be available in many countries throughout
 the world. I want to thank you all for coming. It's a privilege to present in front of this
 room. Thank you.