 In 2009, Koz laid out his vision of the user experience that Sony would bring to consumers and summarized it in eight words. This year is all about play. Ladies and gentlemen, please welcome the CEO of Netflix, Mr. Reed Hastings. All of the new originals for Netflix are going to be in 4K. So for example, House of Cards, season two, coming February 14th, that's shot, edited, produced in 4K. What about the other end of the spectrum, the content that all of you create? I'm pleased to introduce our new 4K handicap. This will retail for about $2,000, or as I like to say, 4K for 2K. Let me introduce the newest to our alpha line, the Alpha 5000. This is the world's lightest APS-C interchangeable lens camera. For more exhilarating adventures, there's our latest action cam. You can capture a race for your life or a Sunday stroll. There's even a dog mount accessory to capture footage from your pet's point of view. So we've spoken about content, capturing it, creating it, and accessing it. What about watching it? Well, you didn't think our discussion of 4K wouldn't include TVs, did you? Of course. Joining the 4K Ultra HD Bravia range is the X900B series. Okay, now onto the course. Tennis Sensor is a lightweight device that attaches to your tennis racket, analyzes your play, and sends the data instantly to your smart phone. Sony's SmartWare experience consists of our upcoming range of SmartWare products. Starting with this. We call this the Core. And through the Livelog application, this tiny waterproof device will let you capture and analyze many aspects of your life. Now let's talk about smartphones. Our newest flagship smartphone, Xperia Z1, we deliver the best camera experience in a waterproof smartphone. Xperia Z1 Compact has a sleek design with a stylish metal frame. Xperia Z1S. Now you understand why I have to have a jacket with many pockets. Xperia Z1S has the world's best camera in a waterproof smartphone and other key features naturally from Xperia Z1. And also we put some additional enhancements especially for U.S. consumers and markets. So many products to play with and so little time to play. Thank you all once again for joining us and have a very good night. Thank you.
 In 2009, Koz laid out his vision of the user experience that Sony would bring to consumers
 and summarized it in eight words.
 This year is all about play.
 Ladies and gentlemen, please welcome the CEO of Netflix, Mr. Reed Hastings.
 All of the new originals for Netflix are going to be in 4K.
 So for example, House of Cards, season two, coming February 14th, that's shot, edited,
 produced in 4K.
 What about the other end of the spectrum, the content that all of you create?
 I'm pleased to introduce our new 4K handicap.
 This will retail for about $2,000, or as I like to say, 4K for 2K.
 Let me introduce the newest to our alpha line, the Alpha 5000.
 This is the world's lightest APS-C interchangeable lens camera.
 For more exhilarating adventures, there's our latest action cam.
 You can capture a race for your life or a Sunday stroll.
 There's even a dog mount accessory to capture footage from your pet's point of view.
 So we've spoken about content, capturing it, creating it, and accessing it.
 What about watching it?
 Well, you didn't think our discussion of 4K wouldn't include TVs, did you?
 Of course.
 Joining the 4K Ultra HD Bravia range is the X900B series.
 Okay, now onto the course.
 Tennis Sensor is a lightweight device that attaches to your tennis racket, analyzes your
 play, and sends the data instantly to your smart phone.
 Sony's SmartWare experience consists of our upcoming range of SmartWare products.
 Starting with this.
 We call this the Core.
 And through the Livelog application, this tiny waterproof device will let you capture
 and analyze many aspects of your life.
 Now let's talk about smartphones.
 Our newest flagship smartphone, Xperia Z1, we deliver the best camera experience in a
 waterproof smartphone.
 Xperia Z1 Compact has a sleek design with a stylish metal frame.
 Xperia Z1S.
 Now you understand why I have to have a jacket with many pockets.
 Xperia Z1S has the world's best camera in a waterproof smartphone and other key features
 naturally from Xperia Z1.
 And also we put some additional enhancements especially for U.S. consumers and markets.
 So many products to play with and so little time to play.
 Thank you all once again for joining us and have a very good night.
 Thank you.