 Hi, it's Nicola, Style Editor at Racked. I'm here with The Verge today to talk about Fitbit's newest product, the Ulta. Fitbit is billing this as their most fashionable tracker ever. At $130, it comes in the mid of the Fitbit product range, and it includes silver and gold options here, as well as leather, sport, and brushed metal bands. More or less, it does exactly what you'd expect a fitness tracker to do at this point in time. Counts your steps, counts your sleep. The big push that they're making is the fact that it has an automatic exercise recognizer, so that if you are on the elliptical, or if you're running, or if you're cross-training, it should know what you're doing if you're doing that activity for 15 minutes or longer. The other big push is reminders to move, which again is something that we've seen in other fitness trackers and isn't the most groundbreaking. I really like how slim this is. I wish it wasn't quite as tall here, but I also do really like the way that it closes. We're seeing this trend of activity trackers closing a little bit more like jewelry, and I think that they actually did a really nice job with this. Depending on your band choice, these guys start at $130. You can pre-order them now. They ship in the US in March and international beginning April. So that's the Fitbit Ulta. For more information, check out theverge.com.
 Hi, it's Nicola, Style Editor at Racked.
 I'm here with The Verge today to talk about Fitbit's newest product, the Ulta.
 Fitbit is billing this as their most fashionable tracker ever.
 At $130, it comes in the mid of the Fitbit product range, and it includes silver and
 gold options here, as well as leather, sport, and brushed metal bands.
 More or less, it does exactly what you'd expect a fitness tracker to do at this point in time.
 Counts your steps, counts your sleep.
 The big push that they're making is the fact that it has an automatic exercise recognizer,
 so that if you are on the elliptical, or if you're running, or if you're cross-training,
 it should know what you're doing if you're doing that activity for 15 minutes or longer.
 The other big push is reminders to move, which again is something that we've seen in other
 fitness trackers and isn't the most groundbreaking.
 I really like how slim this is.
 I wish it wasn't quite as tall here, but I also do really like the way that it closes.
 We're seeing this trend of activity trackers closing a little bit more like jewelry, and
 I think that they actually did a really nice job with this.
 Depending on your band choice, these guys start at $130.
 You can pre-order them now.
 They ship in the US in March and international beginning April.
 So that's the Fitbit Ulta.
 For more information, check out theverge.com.