 Today, Bentley introduced the first edition Bentley Bentayga, the company's very first SUV. We spoke with the exterior designer Sangyup Lee, who gave us more insight into the process of creating a $287,000 SUV. Making a Bentley is quite a challenge because it's a different typology for the brand. It's an SUV, so it's a two-box car, and Bentley is known for three-box cars, like a sedan and a sports coupe. It's like our founder said, that we always want to make the good car, fast car the best in the class. So the message for the Bentayga is the fastest and the most luxurious SUV in the market, so design has to deliver that promise. It has a really nice, beautiful Union Jack first edition badge, just for this car to begin with. And it also has a nice carbon fiber, and this is a very special feature because it just enhances the look of the car, but also it improves the functionality of the car. And also we want to have a wheel to be a little bit more special, so we made the wheel our 22 deep dish directional wheel, hand finished, different in two tones. So when you sit in the car, we always use this rear leather, and the wood is real wood, and the metal is real metal. Bentley is about effortless driving, but we can always rely on the tradition. The brand has to move forward. It really enhanced by technology, obviously. So it's all the technology around the car, and the Bentayga is very special. And start with the headlamp, we have the LED matrix beam headlamp, which works with atmosphere and the environment around you. The first edition was created to celebrate launching of Bentayga. It was actually 608 cars were made, and it will be available for 75 cars in the U.S. market, and it's all sold out now. Bentayga will be on the street beginning of next year. So you will see a lot of Bentayga, hopefully, on the street. And actually the car was launched at the auto show, and you look at the photos and everything, as a designer, I really recommend looking at Bentayga compared to other cars on the street. And you will see the rear Bentley on it.
 Today, Bentley introduced the first edition Bentley Bentayga, the company's very first
 SUV.
 We spoke with the exterior designer Sangyup Lee, who gave us more insight into the process
 of creating a $287,000 SUV.
 Making a Bentley is quite a challenge because it's a different typology for the brand.
 It's an SUV, so it's a two-box car, and Bentley is known for three-box cars, like
 a sedan and a sports coupe.
 It's like our founder said, that we always want to make the good car, fast car the best
 in the class.
 So the message for the Bentayga is the fastest and the most luxurious SUV in the market,
 so design has to deliver that promise.
 It has a really nice, beautiful Union Jack first edition badge, just for this car to
 begin with.
 And it also has a nice carbon fiber, and this is a very special feature because it just
 enhances the look of the car, but also it improves the functionality of the car.
 And also we want to have a wheel to be a little bit more special, so we made the wheel our
 22 deep dish directional wheel, hand finished, different in two tones.
 So when you sit in the car, we always use this rear leather, and the wood is real wood,
 and the metal is real metal.
 Bentley is about effortless driving, but we can always rely on the tradition.
 The brand has to move forward.
 It really enhanced by technology, obviously.
 So it's all the technology around the car, and the Bentayga is very special.
 And start with the headlamp, we have the LED matrix beam headlamp, which works with atmosphere
 and the environment around you.
 The first edition was created to celebrate launching of Bentayga.
 It was actually 608 cars were made, and it will be available for 75 cars in the U.S.
 market, and it's all sold out now.
 Bentayga will be on the street beginning of next year.
 So you will see a lot of Bentayga, hopefully, on the street.
 And actually the car was launched at the auto show, and you look at the photos and everything,
 as a designer, I really recommend looking at Bentayga compared to other cars on the
 street.
 And you will see the rear Bentley on it.