 Good morning and welcome. We are so pleased that you could join us today We've got some really exciting product announcements to share with you This is the new Apple watch series 6 series 6 is our most colorful lineup ever There's a new blue aluminum case this updated classic gold stainless steel finish a new gray black stainless steel called graphite and For the first time a stunning new Apple watch product red with Apple watch series 6 You can measure your blood oxygen right from your wrist The new health sensor in series 6 shines red and infrared light onto your wrist and measures the amount of light reflected back Advanced algorithms use this data to calculate the color of your blood which indicates the amount of oxygen present The new blood oxygen app lets you take a measurement in just 15 seconds and series 6 also captures periodic Background readings and stores them in your health app inside series 6 is our sixth generation system in package It includes a high-performance dual core processor based on the a13 bionic and iPhone 11, but optimized for Apple watch Series 6 has an even better always on display Now it's two and a half times brighter outdoors when your wrist is down Series 6 also features a new always on altimeter that provides continuous elevation throughout the day The watch face is fundamental to the Apple watch experience and we're taking faces further this year in watch OS 7 We also gave developers new tools to build even more specialized watch faces So if you're into surfing there's a watch face for that with apps like dawn patrol to check surf conditions Or if you're into photography There's a watch face for that with apps like loomy to help you track the sun's position Or if you're a healthcare provider, there's a watch face for that with apps like notable to see your upcoming appointments Another is interchangeable bands. We're excited to introduce something completely different the solo loop The solo loop is remarkably simple. No clasp. No buckle. No overlapping parts Just one continuous piece made from custom liquid silicone The solo loop is stretchable so you can easily slip it on and off your wrist It's available in a range of sizes so you can find your most comfortable fit and it comes in seven fantastic Colors this new band style is so comfortable. We did another version called the braided solo loop It's made from a hundred percent recycled yarn It's meticulously braided with ultra thin silicone threads and it will be available in five colors We're also offering a new take on the leather band with the new leather link with no loop back or clasp of any kind That's Apple watch series 6 the most advanced Apple watch ever right now Apple watch needs to pair with an iPhone Which is something they might not have this is why we're excited to introduce family setup With family setup you can use your iPhone to pair watches for your children or older members in your household who don't have their own Phones and they will have their own phone number and account you can specify which contacts your kids can communicate with when using messages and more And you can set up automatic location notifications. So whether it's grandma's house School or basketball practice you'll get the reassurance Your child is exactly where you expect them to be to help them stay active Kids can now track movement and use all the other great features of activity and workout in a way that works best for them Kids can create a memoji with just their watch and share it as stickers and messages or in the new memoji watch face Whether they're learning at home or in the classroom the new school time mode helps kids stay focused with do not disturb Restricted interaction and this distinctive look which teachers or parents can recognize at a glance family setup requires a cellular model of Apple watch series 4 and later and Will be available at launch with these carrier partners in These regions around the world with more coming later this year The second thing we're doing to make Apple watch available to even more people is to create a new model that combines Elements of series 6 design with the most essential features of Apple watch all at a more affordable price We call it Apple watch SE Apple watch se uses the s5 chip for up to two times faster performance in series 3 And staying connected is even easier with the cellular models which allow you to make phone calls and messages and more Even without your phone and Apple watch se has the same accelerometer gyroscope compass and altimeter as series 6 and because it has the latest motion sensors Apple watch se also supports Fall detection with all of these features and more including the new capabilities in watch OS 7 We think Apple watch se will be the perfect watch for many new customers Apple watch se starts at just 279 in addition We're announcing Apple card financing for Apple watch so customers can easily pay across 24 monthly payments Apple watch series 6 with the breakthrough new blood oxygen sensor starts at just 399 and series 3 continues at its great entry price of just 199 Introducing Apple Fitness Plus a new service for Apple watch designed to inspire you to get fit and stay fit with Fitness Plus You simply choose the workout you want to do from the catalog of videos on your iPhone iPad or Apple TV And when you start the video It automatically starts the correct workout in your Apple watch workout app and it sends those metrics in real time Right to the screen you're viewing the workout So you have all of your data on your wrist and on the screen in front of you when the trainer reminds you to check Your heart rate your numbers get larger making it easy to see the details you need When you're in the middle of a tough interval You see a countdown timer to motivate you to push through every last second your activity rings are also right on the screen So you can see how your workout is helping you make progress Towards closing your rings for the day And if you happen to close one of your rings in the middle of your workout, you won't miss the celebration You'll see it in real time right on the screen When the workout is over you get a comprehensive summary And all of that data captured from your watches sensors is shown right on the summary screen Fitness Plus is launching with the most popular workout types. So there is something for everyone yoga cycling dance treadmill walk and treadmill run strength core hit rowing and even mindful cooldowns You can do the workouts with any brand of equipment and many of the workouts require just a set of dumbbells or no Equipment at all each week our incredible trainer team will deliver a wide variety of workouts from the Fitness Plus studio To help keep you engaged and if you're also an Apple Music subscriber It's easy to save the playlist from Fitness Plus and then listen to them later in Apple Music whether you're working out or not We wanted to make it easy to find all the workouts you love in Apple Fitness Plus So they're all located inside the fitness app on the iPhone Right in the center tab and you can access the same workouts from the new fitness app on your iPad and Apple TV And that's Fitness Plus you get 10 different types of studio workouts. So there's something for everyone Incredible music built into each workout to keep you moving and the world's best trainers all your Fitness Plus workout recommendations are powered using on-device intelligence and When using Fitness Plus neither calories nor the workouts and trainers you choose will be stored along with your Apple ID The price is $9.99 per month or just $79.99 for a whole year and your family will also be able to enjoy Fitness Plus for no additional charge Fitness Plus will be available in these countries at launch the service will be available before the end of the year and For those purchasing a new Apple Watch you get Fitness Plus free for three months to help make 2021 Your fittest and healthiest year ever. So today I'm excited to introduce Apple One Apple One gives you and your family all the services you love in one simple plan starting with the individual plan Which offers the best of entertainment including Apple Music, Apple TV Plus, Apple Arcade Plus 50 gigabytes of iCloud The family plan lets you share all these services with up to five members of your family Plus 200 gigabytes of iCloud and in countries where available There's Premiere which adds Apple News Plus, Apple Fitness Plus and a massive two terabytes of iCloud Apple One will be available this fall and it includes 30 days free so you can try any of the services You don't already have. Now, let's turn our attention to iPad. The new iPad 8th generation It's more capable than ever and it starts with the A12 Bionic. It features a powerful CPU and Super fast GPU compared to the already fast chip in last year's iPad It has a 40% faster CPU and delivers a massive two times jump in graphics They include powerful custom technologies like the neural engine for machine learning Which comes to our most popular iPad for the very first time And of course this new iPad works with one of our most beloved accessories, Apple Pencil. These powerful handwriting and note-taking features join a host of other new features that continue to push what's possible on iPad and it all runs Beautifully on the new iPad 8th generation with its 10.2 inch retina display Huge performance boost from the A12 Bionic keyboard and pencil support, great cameras and so much more And it starts at just $329 and it's just $299 for education customers. Customers can order iPad 8th generation today And it will be available starting this Friday. And today we are thrilled to introduce an all-new completely redesigned iPad Air. The all-new thin inline enclosure and narrow border design features a beautiful all-screen display Each element of iPad Air is meticulously crafted from the precisely machined top button to the sculpted detail around the camera and the new iPad Air design comes in five gorgeous colors Including a new rose gold, green and sky blue finish. The new iPad Air features a larger 10.9 inch liquid retina display With a resolution of 2360 by 1640 and it has advanced display technologies like full lamination wide color, true tone and an anti-reflective coating that combined deliver an amazing visual experience So we designed a next generation Touch ID and integrated it right into the top button It uses a sapphire crystal lens and next generation custom sensor that more efficiently captures the details of a fingerprint I'm super excited to tell you about the powerful new chip we've built into the new iPad Air Our latest A-series processor A14 Bionic. A14 Bionic includes a big update to our CPU A14 also features our newest GPU architecture. So that's the new A14 Bionic It delivers big performance updates for the CPU and GPU Makes iPad Air much more powerful for machine learning And also features the latest ISP for higher quality videos and photos and even faster secure enclave for Touch ID Another great feature we're bringing to iPad Air is USB-C It'll start at $599 It will be available beginning next month Thank you all for joining us
 Good morning and welcome. We are so pleased that you could join us today
 We've got some really exciting product announcements to share with you
 This is the new Apple watch series 6 series 6 is our most colorful lineup ever
 There's a new blue aluminum case
 this updated classic gold stainless steel finish a new gray black stainless steel called graphite and
 For the first time a stunning new Apple watch product red with Apple watch series 6
 You can measure your blood oxygen right from your wrist
 The new health sensor in series 6 shines red and infrared light onto your wrist and measures the amount of light reflected back
 Advanced algorithms use this data to calculate the color of your blood which indicates the amount of oxygen present
 The new blood oxygen app lets you take a measurement in just 15 seconds and series 6 also captures periodic
 Background readings and stores them in your health app inside series 6 is our sixth generation system in package
 It includes a high-performance dual core processor based on the a13 bionic and iPhone 11, but optimized for Apple watch
 Series 6 has an even better always on display
 Now it's two and a half times brighter outdoors when your wrist is down
 Series 6 also features a new always on altimeter that provides continuous elevation throughout the day
 The watch face is fundamental to the Apple watch experience and we're taking faces further this year in watch OS 7
 We also gave developers new tools to build even more specialized watch faces
 So if you're into surfing there's a watch face for that with apps like dawn patrol to check surf conditions
 Or if you're into photography
 There's a watch face for that with apps like loomy to help you track the sun's position
 Or if you're a healthcare provider, there's a watch face for that with apps like notable to see your upcoming appointments
 Another is interchangeable bands. We're excited to introduce something completely different the solo loop
 The solo loop is remarkably simple. No clasp. No buckle. No overlapping parts
 Just one continuous piece made from custom liquid silicone
 The solo loop is stretchable so you can easily slip it on and off your wrist
 It's available in a range of sizes so you can find your most comfortable fit and it comes in seven fantastic
 Colors this new band style is so comfortable. We did another version called the braided solo loop
 It's made from a hundred percent recycled yarn
 It's meticulously braided with ultra thin silicone threads and it will be available in five colors
 We're also offering a new take on the leather band with the new leather link with no loop back or clasp of any kind
 That's Apple watch series 6 the most advanced Apple watch ever right now Apple watch needs to pair with an iPhone
 Which is something they might not have this is why we're excited to introduce
 family setup
 With family setup you can use your iPhone to pair watches for your children or older members in your household who don't have their own
 Phones and they will have their own phone number and account you can specify which contacts your kids can communicate with
 when using messages and more
 And you can set up automatic location notifications. So whether it's grandma's house
 School or basketball practice you'll get the reassurance
 Your child is exactly where you expect them to be to help them stay active
 Kids can now track movement and use all the other great features of activity and workout in a way that works best for them
 Kids can create a memoji with just their watch and share it as stickers and messages or in the new memoji watch face
 Whether they're learning at home or in the classroom the new school time mode helps kids stay focused with do not disturb
 Restricted interaction and this distinctive look which teachers or parents can recognize at a glance
 family setup requires a cellular model of Apple watch series 4 and later and
 Will be available at launch with these carrier partners in
 These regions around the world with more coming later this year
 The second thing we're doing to make Apple watch available to even more people is to create a new model that combines
 Elements of series 6 design with the most essential features of Apple watch all at a more affordable price
 We call it
 Apple watch SE Apple watch se uses the s5 chip for up to two times faster performance in series 3
 And staying connected is even easier with the cellular models which allow you to make phone calls and messages and more
 Even without your phone and Apple watch se has the same accelerometer
 gyroscope compass and altimeter as series 6 and because it has the latest motion sensors Apple watch se also supports
 Fall detection with all of these features and more including the new capabilities in watch OS 7
 We think Apple watch se will be the perfect watch for many new customers
 Apple watch se starts at just 279 in addition
 We're announcing Apple card financing for Apple watch so customers can easily pay across 24 monthly payments
 Apple watch series 6 with the breakthrough new blood oxygen sensor starts at just
 399 and series 3 continues at its great entry price of just 199
 Introducing Apple Fitness Plus a new service for Apple watch designed to inspire you to get fit and stay fit with Fitness Plus
 You simply choose the workout you want to do from the catalog of videos on your iPhone iPad or Apple TV
 And when you start the video
 It automatically starts the correct workout in your Apple watch workout app and it sends those metrics in real time
 Right to the screen you're viewing the workout
 So you have all of your data on your wrist and on the screen in front of you when the trainer reminds you to check
 Your heart rate your numbers get larger making it easy to see the details you need
 When you're in the middle of a tough interval
 You see a countdown timer to motivate you to push through every last second your activity rings are also right on the screen
 So you can see how your workout is helping you make progress
 Towards closing your rings for the day
 And if you happen to close one of your rings in the middle of your workout, you won't miss the celebration
 You'll see it in real time right on the screen
 When the workout is over you get a comprehensive summary
 And all of that data captured from your watches sensors is shown right on the summary screen
 Fitness Plus is launching with the most popular workout types. So there is something for everyone
 yoga
 cycling
 dance
 treadmill walk and treadmill run
 strength
 core
 hit rowing and
 even mindful cooldowns
 You can do the workouts with any brand of equipment and many of the workouts require just a set of dumbbells or no
 Equipment at all each week our incredible trainer team will deliver a wide variety of workouts from the Fitness Plus studio
 To help keep you engaged and if you're also an Apple Music subscriber
 It's easy to save the playlist from Fitness Plus and then listen to them later in Apple Music whether you're working out or not
 We wanted to make it easy to find all the workouts you love in Apple Fitness Plus
 So they're all located inside the fitness app on the iPhone
 Right in the center tab and you can access the same workouts from the new fitness app on your iPad and Apple TV
 And that's Fitness Plus you get 10 different types of studio workouts. So there's something for everyone
 Incredible music built into each workout to keep you moving and the world's best trainers all your Fitness Plus workout
 recommendations are powered using on-device intelligence and
 When using Fitness Plus neither calories nor the workouts and trainers you choose will be stored along with your Apple ID
 The price is $9.99 per month or just
 $79.99 for a whole year and your family will also be able to enjoy Fitness Plus for no additional charge
 Fitness Plus will be available in these countries at launch
 the service will be available before the end of the year and
 For those purchasing a new Apple Watch you get Fitness Plus free for three months to help make 2021
 Your fittest and healthiest year ever. So today I'm excited to introduce
 Apple One
 Apple One gives you and your family all the services you love in one simple plan starting with the individual plan
 Which offers the best of entertainment including Apple Music, Apple TV Plus, Apple Arcade
 Plus 50 gigabytes of iCloud
 The family plan lets you share all these services with up to five members of your family
 Plus 200 gigabytes of iCloud and in countries where available
 There's Premiere which adds Apple News Plus, Apple Fitness Plus and a massive two terabytes of iCloud
 Apple One will be available this fall and it includes 30 days free so you can try any of the services
 You don't already have. Now, let's turn our attention to iPad. The new iPad 8th generation
 It's more capable than ever and it starts with the A12 Bionic. It features a powerful CPU and
 Super fast GPU compared to the already fast chip in last year's iPad
 It has a 40% faster CPU and delivers a massive two times jump in graphics
 They include powerful custom technologies like the neural engine for machine learning
 Which comes to our most popular iPad for the very first time
 And of course this new iPad works with one of our most beloved accessories, Apple Pencil. These powerful handwriting and note-taking
 features join a host of other new features that continue to push what's possible on iPad and it all runs
 Beautifully on the new iPad 8th generation with its 10.2 inch retina display
 Huge performance boost from the A12 Bionic keyboard and pencil support, great cameras and so much more
 And it starts at just $329 and it's just $299 for education customers. Customers can order iPad 8th generation today
 And it will be available starting this Friday. And today we are thrilled to introduce an all-new
 completely redesigned iPad Air. The all-new thin inline enclosure and narrow border design features a beautiful all-screen display
 Each element of iPad Air is meticulously crafted from the precisely machined top button
 to the sculpted detail around the camera and the new iPad Air design comes in five gorgeous colors
 Including a new rose gold, green and sky blue finish. The new iPad Air features a larger 10.9 inch liquid retina display
 With a resolution of 2360 by 1640 and it has advanced display technologies like full lamination
 wide color, true tone and an anti-reflective coating that combined deliver an amazing visual experience
 So we designed a next generation Touch ID and integrated it right into the top button
 It uses a sapphire crystal lens and next generation custom sensor that more efficiently captures the details of a fingerprint
 I'm super excited to tell you about the powerful new chip we've built into the new iPad Air
 Our latest A-series processor A14 Bionic. A14 Bionic includes a big update to our CPU
 A14 also features our newest GPU architecture. So that's the new A14 Bionic
 It delivers big performance updates for the CPU and GPU
 Makes iPad Air much more powerful for machine learning
 And also features the latest ISP for higher quality videos and photos and even faster secure enclave for Touch ID
 Another great feature we're bringing to iPad Air is USB-C
 It'll start at $599
 It will be available beginning next month
 Thank you all for joining us