 Hey everybody, welcome to CES 2016. We're here at the Verge Lounge presented by Ford SYNC. Thanks for coming. I'm Sean O'Kane, I'm a reporter for the Verge and I have a very special guest with us here today. This is Jeff Clark, the CEO of Kodak, who made probably one of the most surprising announcements of CES. I don't think anybody really expected to come here and wind up talking about a film camera, let alone an eight millimeter film camera, but that's what you announced and I would love to hear more of it because I haven't seen it yet. Well, originally Super 8 camera, 50 years old, was announced in 1964 and obviously a couple years later it came out at the World's Fair. Kodak's last Super 8 camera was 1982, so bringing this back is part of a recognition that there's an analog renaissance happening. We see this in vinyl, we see this with 3D printing, where you're taking digital and then using physical property to create the best of both worlds. We believe that not only should Steven Spielberg and Quentin Tarantino and JJ Abrams and Steve McQueen be able to shoot on film, students should be able to and aspiring artists and filmmakers should, as well as professionals. So we want to offer that for people to have a Super 8 camera again. I want to get to those filmmakers in a second because that's, I think, a really interesting part about this, but can you give me an idea, tell everybody how this thing works because it's slightly digital, but an 8mm camera and one that I haven't, I mean the last one was released before I was born, but I've used 8mm cameras before and they are a lot of fun to use, but there's a process of getting that film developed and you guys have the whole thing sort of locked down with this new camera, right? We do. We felt that you needed a full ecosystem. So first of all, the camera is a classic film camera. The same cartridge that we've been making for the last 20 years pops right in there and you have a real analog film experience. We've added some digital features. We added a viewfinder. We added a digital mic and we added a place you can put a card in so you can integrate that properly, but the ecosystem is you take the pic, you buy the film, you then send the film after you've shot it back to Kodak. We will then upload an image onto YouTube or whatever you'd like and then you can share it on social media. You can watch it digitally if you want and then the mail, a special present comes, which is the reel to reel, but you can shoot it home as well. I shot on some eight millimeter films, some Vision 3 a couple years ago for a project and I got the digital transfer done and everything, but I had to find, it was almost impossible. I had to find the last place in New York City that sells it and it's this basement office. I mean, it's so hard to track down. It's impossible to find online and then I had to bring it back there to get developed and they did the digital transfer. It was very expensive, but I did get that reel back and there was something about as much as I had fun working with that film in the project on my computer, having that reel was something totally wild and that's exciting that you guys are keeping that around. We think it's important, but you're analog, right? You're not digital, you're analog. So when you feel it, when you touch it, that's part of the maker movement. That's part of why there's an analog renaissance right now is that this show is full of very good digital products that are extraordinary. What we've done is taken some of that digital content and brought back analog into it for the best of both worlds and that's what makes it fun for you. The ecosystem is required. The ecosystem that, frankly, many of us were shot as kids with Super 8 and those are the movies that we have in our memory, had a full ecosystem. We could have gone to the corner pharmacy and got that done. Now you have to do a mail order into Kodak, but it'll be good. Now this camera, tell me when it's going to be released and tell me how cheap it is because it looks really cool. If you haven't seen it, you got to go find it. It is like the nicest looking eight millimeter camera that looks like it was released in 2016 really. Later this fall, we expect to have a limited edition out. We're targeting prices still TBD, but when we get to volume, you're talking somewhere between 400 and $700 for a camera. Pricing it right underneath Oculus. Totally different experiences. I would expect to look in that price range if I was going to try and find a working eight millimeter camera. I know my brother has one. This is the one I used and it was even that is hard to keep working these days because that one's even older than 82. When we announced this, a lot of people have come back and given us feedback, including a school teacher who teaches film and he said, we've been buying them up and having spares off of the internet and it's getting harder and harder. There is a Super 8 you can buy today, which is $5,000. It's a very beautiful, all the features that you could have and they're only going to sell a couple hundred of those. It's a really unique product. This is for the masses. This is when we want to get people accessible to students. Part of getting that to the masses is where I want to end this is you mentioned these guys at the beginning, but JJ Abrams, Quentin Tarantino, they're a bunch of really acclaimed filmmakers that have already come out before you even really announced this thing officially, have come out and supported this idea, which must be really cool, but I want to know, was that something you approached them to talk about this idea ahead of time? Did they just hear about it? I mean, how did they come into this? It's actually a little deeper story than that. Kodak was in bankruptcy and after the company came out of bankruptcy, we brought in a new manager team. I'm the new CEO of that for the last 18 months. One of the earliest decisions we had to make was, are we going to continue to make film? It's only 10% of Kodak revenue, but it's a huge responsibility for our brand and as an artist medium. We made the decision to do it and we went all in. When we talked to the Spielbergs and Tarantinos, will you still shoot film if we still make it? Their answer was a resounding yes. Then we talked about what's the next step and the answer is, how do we get more people to shoot film? That means you have to have a device. Not everyone can shoot 70 like Tarantino, so we have to have a device that's accessible to people who want to experiment and play and learn. That's what this is all about. Yes, they've been in from the beginning. Well, thank you so much for your time, Jeff. We have a whole lot more going on here at CES this year. The show is packed with a ton of stuff. Everybody back here has been out working really hard, so give them some love. If you want to see all that, definitely go to theverge.com. Also go to youtube.com slash theverge and click subscribe. We've got tons of awesome videos there. Maybe we can get some film videos processed and put up there too. I'm sure we can get you some film. Yeah, there we go. So head to those, make sure you subscribe. Thanks for watching. Stick around. Thanks very much.
 Hey everybody, welcome to CES 2016.
 We're here at the Verge Lounge presented by Ford SYNC.
 Thanks for coming.
 I'm Sean O'Kane, I'm a reporter for the Verge and I have a very special guest with us here
 today.
 This is Jeff Clark, the CEO of Kodak, who made probably one of the most surprising announcements
 of CES.
 I don't think anybody really expected to come here and wind up talking about a film camera,
 let alone an eight millimeter film camera, but that's what you announced and I would
 love to hear more of it because I haven't seen it yet.
 Well, originally Super 8 camera, 50 years old, was announced in 1964 and obviously a
 couple years later it came out at the World's Fair.
 Kodak's last Super 8 camera was 1982, so bringing this back is part of a recognition that there's
 an analog renaissance happening.
 We see this in vinyl, we see this with 3D printing, where you're taking digital and
 then using physical property to create the best of both worlds.
 We believe that not only should Steven Spielberg and Quentin Tarantino and JJ Abrams and Steve
 McQueen be able to shoot on film, students should be able to and aspiring artists and
 filmmakers should, as well as professionals.
 So we want to offer that for people to have a Super 8 camera again.
 I want to get to those filmmakers in a second because that's, I think, a really interesting
 part about this, but can you give me an idea, tell everybody how this thing works because
 it's slightly digital, but an 8mm camera and one that I haven't, I mean the last one was
 released before I was born, but I've used 8mm cameras before and they are a lot of fun
 to use, but there's a process of getting that film developed and you guys have the whole
 thing sort of locked down with this new camera, right?
 We do.
 We felt that you needed a full ecosystem.
 So first of all, the camera is a classic film camera.
 The same cartridge that we've been making for the last 20 years pops right in there
 and you have a real analog film experience.
 We've added some digital features.
 We added a viewfinder.
 We added a digital mic and we added a place you can put a card in so you can integrate
 that properly, but the ecosystem is you take the pic, you buy the film, you then send the
 film after you've shot it back to Kodak.
 We will then upload an image onto YouTube or whatever you'd like and then you can share
 it on social media.
 You can watch it digitally if you want and then the mail, a special present comes, which
 is the reel to reel, but you can shoot it home as well.
 I shot on some eight millimeter films, some Vision 3 a couple years ago for a project
 and I got the digital transfer done and everything, but I had to find, it was almost impossible.
 I had to find the last place in New York City that sells it and it's this basement office.
 I mean, it's so hard to track down.
 It's impossible to find online and then I had to bring it back there to get developed
 and they did the digital transfer.
 It was very expensive, but I did get that reel back and there was something about as
 much as I had fun working with that film in the project on my computer, having that reel
 was something totally wild and that's exciting that you guys are keeping that around.
 We think it's important, but you're analog, right?
 You're not digital, you're analog.
 So when you feel it, when you touch it, that's part of the maker movement.
 That's part of why there's an analog renaissance right now is that this show is full of very
 good digital products that are extraordinary.
 What we've done is taken some of that digital content and brought back analog into it for
 the best of both worlds and that's what makes it fun for you.
 The ecosystem is required.
 The ecosystem that, frankly, many of us were shot as kids with Super 8 and those are the
 movies that we have in our memory, had a full ecosystem.
 We could have gone to the corner pharmacy and got that done.
 Now you have to do a mail order into Kodak, but it'll be good.
 Now this camera, tell me when it's going to be released and tell me how cheap it is because
 it looks really cool.
 If you haven't seen it, you got to go find it.
 It is like the nicest looking eight millimeter camera that looks like it was released in
 2016 really.
 Later this fall, we expect to have a limited edition out.
 We're targeting prices still TBD, but when we get to volume, you're talking somewhere
 between 400 and $700 for a camera.
 Pricing it right underneath Oculus.
 Totally different experiences.
 I would expect to look in that price range if I was going to try and find a working eight
 millimeter camera.
 I know my brother has one.
 This is the one I used and it was even that is hard to keep working these days because
 that one's even older than 82.
 When we announced this, a lot of people have come back and given us feedback, including
 a school teacher who teaches film and he said, we've been buying them up and having spares
 off of the internet and it's getting harder and harder.
 There is a Super 8 you can buy today, which is $5,000.
 It's a very beautiful, all the features that you could have and they're only going to sell
 a couple hundred of those.
 It's a really unique product.
 This is for the masses.
 This is when we want to get people accessible to students.
 Part of getting that to the masses is where I want to end this is you mentioned these
 guys at the beginning, but JJ Abrams, Quentin Tarantino, they're a bunch of really acclaimed
 filmmakers that have already come out before you even really announced this thing officially,
 have come out and supported this idea, which must be really cool, but I want to know, was
 that something you approached them to talk about this idea ahead of time?
 Did they just hear about it?
 I mean, how did they come into this?
 It's actually a little deeper story than that.
 Kodak was in bankruptcy and after the company came out of bankruptcy, we brought in a new
 manager team.
 I'm the new CEO of that for the last 18 months.
 One of the earliest decisions we had to make was, are we going to continue to make film?
 It's only 10% of Kodak revenue, but it's a huge responsibility for our brand and as an
 artist medium.
 We made the decision to do it and we went all in.
 When we talked to the Spielbergs and Tarantinos, will you still shoot film if we still make
 it?
 Their answer was a resounding yes.
 Then we talked about what's the next step and the answer is, how do we get more people
 to shoot film?
 That means you have to have a device.
 Not everyone can shoot 70 like Tarantino, so we have to have a device that's accessible
 to people who want to experiment and play and learn.
 That's what this is all about.
 Yes, they've been in from the beginning.
 Well, thank you so much for your time, Jeff.
 We have a whole lot more going on here at CES this year.
 The show is packed with a ton of stuff.
 Everybody back here has been out working really hard, so give them some love.
 If you want to see all that, definitely go to theverge.com.
 Also go to youtube.com slash theverge and click subscribe.
 We've got tons of awesome videos there.
 Maybe we can get some film videos processed and put up there too.
 I'm sure we can get you some film.
 Yeah, there we go.
 So head to those, make sure you subscribe.
 Thanks for watching.
 Stick around.
 Thanks very much.