 Hey everybody, this is Sean with The Verge and I'm here at Mobile World Congress and I am wearing the IOFit Smart Balance shoes. Now IOFit is one of the first companies to be spun out of Samsung's Creative Lab startup accelerator and while the idea of smart shoes isn't exactly new, they're one of the first companies that's really trying to put a whole bunch of stuff inside fitness and training shoes. So what's inside these shoes are a Bluetooth sensor and pressure sensitive insoles as well as a battery and that battery lasts five to seven days and can be wirelessly recharged. The pressure sensitive soles can be used for all sorts of different activities so running, cross fit, strength training and they're also selling a separate pair of shoes that are made specifically for golfing. Now there's all sorts of things you can do with this data with the app that comes along with the shoes. You can see how far you're leaning forward or back, left or right, the strength that you're using to hit the ground or walking with. There's a whole bunch of data coming off these shoes and you see it live in an app along with a live view of yourself. And you can compare multiple recordings too so you can give the app to a coach and they can show you which one of your golf swings was better and why. The shoes themselves are also really comfortable too. They're really light, they've got a mesh covering so they breathe really well, they're grippy on the bottom, they're everything you'd want out of a general fitness shoe. So IOFit's going to be bringing these shoes to Kickstarter later this summer, probably around July. The fitness shoes are going to cost about $199 and the golf shoes are going to cost about $249. Each of those are going to cost about a quarter less on Kickstarter if you get to them early. So look for them later this year. For more here at Mobile World Congress, head to theverge.com and go to youtube.com slash The Verge and click subscribe.
 Hey everybody, this is Sean with The Verge and I'm here at Mobile World Congress and
 I am wearing the IOFit Smart Balance shoes.
 Now IOFit is one of the first companies to be spun out of Samsung's Creative Lab startup
 accelerator and while the idea of smart shoes isn't exactly new, they're one of the first
 companies that's really trying to put a whole bunch of stuff inside fitness and training
 shoes.
 So what's inside these shoes are a Bluetooth sensor and pressure sensitive insoles as well
 as a battery and that battery lasts five to seven days and can be wirelessly recharged.
 The pressure sensitive soles can be used for all sorts of different activities so running,
 cross fit, strength training and they're also selling a separate pair of shoes that are
 made specifically for golfing.
 Now there's all sorts of things you can do with this data with the app that comes along
 with the shoes.
 You can see how far you're leaning forward or back, left or right, the strength that
 you're using to hit the ground or walking with.
 There's a whole bunch of data coming off these shoes and you see it live in an app along
 with a live view of yourself.
 And you can compare multiple recordings too so you can give the app to a coach and they
 can show you which one of your golf swings was better and why.
 The shoes themselves are also really comfortable too.
 They're really light, they've got a mesh covering so they breathe really well, they're grippy
 on the bottom, they're everything you'd want out of a general fitness shoe.
 So IOFit's going to be bringing these shoes to Kickstarter later this summer, probably
 around July.
 The fitness shoes are going to cost about $199 and the golf shoes are going to cost
 about $249.
 Each of those are going to cost about a quarter less on Kickstarter if you get to them early.
 So look for them later this year.
 For more here at Mobile World Congress, head to theverge.com and go to youtube.com slash
 The Verge and click subscribe.