 If we have it under embargo, do we need, what we really need is like to try to get a hands on or some live pictures of whatever they're announcing. What are they announcing? So we're bringing an absolute ton of people to see us. It's our entire team from around the world. Got people coming in from the Netherlands, the UK, the West Coast, New York, Japan. We should request interviews with people that we think would be significant or interesting to get our hands on because we'll have a set up at the trailer. We have the best technology powering our site. Things like StoryStream and the video technology that we're using and our product database. We're really good at taking a lot of information, making it presentable, making it readable and still showing you what's important. What really is going to make the coverage great is that we have a staff, a big staff of really smart, really talented, very sharp writers that are putting these stories together, that are building narratives out of these stories and that can tell the stories better than anyone else in the industry.
 If we have it under embargo, do we need, what we really need is like to try to get a hands
 on or some live pictures of whatever they're announcing.
 What are they announcing?
 So we're bringing an absolute ton of people to see us.
 It's our entire team from around the world.
 Got people coming in from the Netherlands, the UK, the West Coast, New York, Japan.
 We should request interviews with people that we think would be significant or interesting
 to get our hands on because we'll have a set up at the trailer.
 We have the best technology powering our site.
 Things like StoryStream and the video technology that we're using and our product database.
 We're really good at taking a lot of information, making it presentable, making it readable
 and still showing you what's important.
 What really is going to make the coverage great is that we have a staff, a big staff
 of really smart, really talented, very sharp writers that are putting these stories together,
 that are building narratives out of these stories and that can tell the stories better
 than anyone else in the industry.