 Hey, this is Josh from The Verge, and we're here with Dr. Paul E. Jacobs, the Chairman and CEO of Qualcomm, and we're going to talk a little bit about what they're working on right now and see what the future holds. In the last few years, there's been a real explosion in mobile, and you guys were there. Obviously, you're there on the kind of ground, literally on the ground floor of that. Yeah. Well, not literally, but you were there very early. How has that changed how you do what you do? I mean, has it changed at all in the sense that you're now consumer-facing, you're making products? Snapdragon has become a kind of household name when it comes to mobile devices. Has that changed the rate of innovation that you feel like you need to have? Has it changed your pace? Yeah, I don't think so. We really had been trying to drive the wireless internet for a really long time. In the very early days of CDMA, we actually put the internet protocols inside the phone. Now, people didn't know it was in there because it looked like it was one of those haze modems, the ATDT, blah, blah, blah, and made all the noises and stuff. Now what's cool is because smartphones are so popular, now there's other ways that we can innovate. We used to innovate a lot about the radio technology. We still do a lot of that because there's so much data demand. Now we're innovating on the CPU, the microprocessor technology, the graphics technology, Wi-Fi and Bluetooth connectivity technology, just all these different areas where we can add extra functionality into the device. Now we're actually going up another level. We've been doing augmented reality, for example, so kind of platforms of technology, still enabling other people to build their stuff on top of our stuff. So tell me what Vuforia is all about and what you guys are doing with it. It's a platform for app developers to build vision-based augmented reality applications. I can actually take my cell phone now. With this phone? Yeah, point at this phone, recognize the surface of this phone, and I'll be able to superimpose instructions on top of it that show me how to perform a simple function. And it actually annotates the buttons I need to push in the order I need to push them. Wow, that is cool. Kind of like when you get directions in Google Maps and you're doing the kind of step-by-step, instead of the navigation, you're kind of going, but it's for a physical object. That's right. Yeah, that's really cool. So anytime you've ever seen one of those user manuals with a line drawing that's trying to show you how to point or put something together, perfect opportunity for augmented reality. Do you see applications for this for things like mechanics working on a car engine? Absolutely. So you can see the camera above it, it can kind of tell you everything that's going on, you know, where all the pieces are. I mean, I guess a mechanic might know, but obviously every engine is different. That's right. So is that the kind of thing that this could be adapted for? Absolutely. It could be for repair. It could be for do-it-yourself at home, learning to fix something. It could be for assembly of something that's complex. Anytime you need visual instructions to supplement and help you in a particular task with physical objects. Is this being put into play by any companies right now, or is this still in the kind of testing phase? You know, this was developed internally at Qualcomm, but it was developed using our commercially available platform. So any developer or third party could build these applications and deploy them commercially today. Wow. Very cool. Jay, thanks so much. Thank you. Thanks a ton for those questions.
 Hey, this is Josh from The Verge, and we're here with Dr. Paul E. Jacobs, the Chairman
 and CEO of Qualcomm, and we're going to talk a little bit about what they're working on
 right now and see what the future holds.
 In the last few years, there's been a real explosion in mobile, and you guys were there.
 Obviously, you're there on the kind of ground, literally on the ground floor of that.
 Yeah.
 Well, not literally, but you were there very early.
 How has that changed how you do what you do?
 I mean, has it changed at all in the sense that you're now consumer-facing, you're making
 products?
 Snapdragon has become a kind of household name when it comes to mobile devices.
 Has that changed the rate of innovation that you feel like you need to have?
 Has it changed your pace?
 Yeah, I don't think so.
 We really had been trying to drive the wireless internet for a really long time.
 In the very early days of CDMA, we actually put the internet protocols inside the phone.
 Now, people didn't know it was in there because it looked like it was one of those haze modems,
 the ATDT, blah, blah, blah, and made all the noises and stuff.
 Now what's cool is because smartphones are so popular, now there's other ways that we
 can innovate.
 We used to innovate a lot about the radio technology.
 We still do a lot of that because there's so much data demand.
 Now we're innovating on the CPU, the microprocessor technology, the graphics technology, Wi-Fi
 and Bluetooth connectivity technology, just all these different areas where we can add
 extra functionality into the device.
 Now we're actually going up another level.
 We've been doing augmented reality, for example, so kind of platforms of technology, still
 enabling other people to build their stuff on top of our stuff.
 So tell me what Vuforia is all about and what you guys are doing with it.
 It's a platform for app developers to build vision-based augmented reality applications.
 I can actually take my cell phone now.
 With this phone?
 Yeah, point at this phone, recognize the surface of this phone, and I'll be able to superimpose
 instructions on top of it that show me how to perform a simple function.
 And it actually annotates the buttons I need to push in the order I need to push them.
 Wow, that is cool.
 Kind of like when you get directions in Google Maps and you're doing the kind of step-by-step,
 instead of the navigation, you're kind of going, but it's for a physical object.
 That's right.
 Yeah, that's really cool.
 So anytime you've ever seen one of those user manuals with a line drawing that's trying
 to show you how to point or put something together, perfect opportunity for augmented
 reality.
 Do you see applications for this for things like mechanics working on a car engine?
 Absolutely.
 So you can see the camera above it, it can kind of tell you everything that's going on,
 you know, where all the pieces are.
 I mean, I guess a mechanic might know, but obviously every engine is different.
 That's right.
 So is that the kind of thing that this could be adapted for?
 Absolutely.
 It could be for repair.
 It could be for do-it-yourself at home, learning to fix something.
 It could be for assembly of something that's complex.
 Anytime you need visual instructions to supplement and help you in a particular task with physical
 objects.
 Is this being put into play by any companies right now, or is this still in the kind of
 testing phase?
 You know, this was developed internally at Qualcomm, but it was developed using our commercially
 available platform.
 So any developer or third party could build these applications and deploy them commercially
 today.
 Wow.
 Very cool.
 Jay, thanks so much.
 Thank you.
 Thanks a ton for those questions.