 Welcome to EA Play 2017 coming to you from the Hollywood Palladium. This is going to be a lot of fun and it should be right because we're all here for one simple reason. All of us share one fundamental belief and that's that games are the best form of entertainment on the planet. That's Madden like you've never seen it and I might be biased but I'm pretty sure that's the most innovative Madden we've done in well over a decade. For the next three days we're here to celebrate play with all of you and what better place to start than with a game that has taken the world by storm. Battlefield 1. First, Nightmaps debut this summer. In Neville Knights and Prey's Day to Her you'll need to deploy tactics as you fight through the night in a massive network of trenches. Second, we're bringing epic battles to the Eastern Front of World War 1. In the Name of the Tsar expands Battlefield 1 to the blistering winter in the East and with it we're bringing you six new maps, the Russian Army including the mighty Hussar Cavalry, new vehicles and weapons to expand your arsenal and the iconic Women's Battalion of Death. All of this coming in September as part of In the Name of the Tsar. Now competition is at the center of EA today and we've always thought about it a little differently. We believe in making stars of all our players. This fall we're launching the largest FIFA championship ever with many ways to compete. The best players will compete in the FIFA Ultimate Team Champions Cups and in our official Football League competitions you can represent your favorite real-world team. It's true you can. I went early Rog, I went early. Rog look at this, look at how the world's game comes to life in FIFA 18. Player personality that differentiates even the talls from the small. They've now got the ideal athlete helping to develop the game. Is there anyone better and more genetically sound than Cristiano Ronaldo? Could you get anyone better than that? The biggest story in football is of course Alex Hunter, the new hero of the virtual pitch and the star of The Journey. Alex would go on to score more than 360 million goals in his first season. Obviously we're really excited to tell everyone about Nipa Speed Payback here today but more importantly show it. In Payback you are on a revenge mission to take down the house with wild heist missions, intense cop pursuits, grueling car battles and jaw-dropping action moments. We're putting a new narrative into the game where you drive three different characters, Tyler, Jess and Mack, all bringing their own unique play style to the game. You drive across city, mountains, deserts and canyons in the most diverse open world ever made for Nipa Speed Game. So the idea for A Way Out came to me when me and a friend found a co-op game that wasn't just a drop-in drop-out experience. I wanted to play a game where the characters had unique personalities and goals. A game where me and a friend can embark on an emotional journey together and this is exactly what A Way Out is. Now what we know today is that interactive entertainment will change more in the next five years than it has in the last 45. So when we were thrilled when we got our first project Scorpio dev kits from Microsoft. Six teraflops and true 4k graphical fidelity. Now these mad and NFL 18 visuals are just a taste of what can be accomplished combining Frostbite with Project Scorpio. New IP is one of the purest forms of innovation in our industry. Here's the first glimpse of our brand new IP from BioWare. The story doesn't end here. Hey everybody I'm Sean O'Brien and I'm here today to share the latest about NBA Live 18 with you. We've spent the last two years completely overhauling virtually every aspect of gameplay. We call it the one. I'm using my right stick dribble control. I'm performing any combination of moves I want. I can go behind the back between the legs and now I'm trying to attack the basket. But KD or Q cuts me off with a flick of his left stick and then I try to go back at him again. This time I'm gonna go middle but Q's late. He doesn't hit his left stick. He misses a timing window and now I have an open lane to the hoop. We're excited for all of you to get your hands on NBA Live 18 and everyone will have an opportunity to do so through a free demo coming in August. Now this demo will give everyone the chance to start the one and be introduced to this new basketball world. Now we've got a massive finale coming up here in just a moment. 30 minutes of pure unadulterated Star Wars. But before we get there I wanted to pause for just a moment. Last week we did something pretty amazing together. We held our annual EA Play to Give campaign celebrating the importance of inclusion and play in our communities and in life. And by coming together we are showing the world what a positive force that games can be. And to thank you for that we're opening ways for you to play a bunch of great games for free. We're talking FIFA, Madden, PVZ Garden Warfare 2, Star Wars Battlefront and much more. Two years ago we launched Star Wars Battlefront and we got a lot of feedback. A lot of it positive and a bunch of it constructive. Now without further ado we bring you Star Wars Battlefront 2. Hello! I'm Janina Gavonkar and I play Commander Aiden Versio, leader of the Inferno Squad in Star Wars Battlefront 2. I'm also an advocate for in-depth cinema caliber story in games. That tweet from John Boyega was like the tweet heard around the world. It spoke for all of us. When can we play a Star Wars story? Star Wars Battlefront 2 will tell a new Star Wars story that helps bridge the gap between Return of the Jedi and The Force Awakens. Star Wars Battlefront 2 is much bigger than the previous title with more than three times the content of the first game. In multiplayer there are more heroes, more vehicles, more planets, more space battles and starfighter assault and deeper progression and customization as well as content from across all eras. All post-launch heroes, maps, weapons and vehicles will be free for everyone who owns Star Wars Battlefront 2. Thank you all for joining us. Now let's play. Yoda, Darth Maul, Wookiees, Kylo Ren versus Rey. I watched that thing like 20 times backstage with my mom before this even started. My mom's here, yes it's a big day for me, I'm sorry.
 Welcome to EA Play 2017 coming to you from the Hollywood Palladium. This is
 going to be a lot of fun and it should be right because we're all here for one
 simple reason. All of us share one fundamental belief and that's that games
 are the best form of entertainment on the planet. That's Madden like you've
 never seen it and I might be biased but I'm pretty sure that's the most
 innovative Madden we've done in well over a decade. For the next three days
 we're here to celebrate play with all of you and what better place to start than
 with a game that has taken the world by storm. Battlefield 1. First, Nightmaps
 debut this summer. In Neville Knights and Prey's Day to Her you'll need to deploy
 tactics as you fight through the night in a massive network of trenches. Second,
 we're bringing epic battles to the Eastern Front of World War 1. In the Name
 of the Tsar expands Battlefield 1 to the blistering winter in the East and with
 it we're bringing you six new maps, the Russian Army including the mighty Hussar
 Cavalry, new vehicles and weapons to expand your arsenal and the iconic
 Women's Battalion of Death. All of this coming in September as part of In the
 Name of the Tsar. Now competition is at the center of EA today and we've always
 thought about it a little differently. We believe in making stars of all our
 players. This fall we're launching the largest FIFA championship ever with many
 ways to compete. The best players will compete in the FIFA Ultimate Team
 Champions Cups and in our official Football League competitions you can
 represent your favorite real-world team.
 It's true you can. I went early Rog, I went early. Rog look at this, look at how
 the world's game comes to life in FIFA 18. Player personality that differentiates
 even the talls from the small. They've now got the ideal athlete helping to
 develop the game. Is there anyone better and more genetically sound than
 Cristiano Ronaldo? Could you get anyone better than that? The biggest story in
 football is of course Alex Hunter, the new hero of the virtual pitch and the
 star of The Journey. Alex would go on to score more than 360 million
 goals in his first season. Obviously we're really excited to tell everyone
 about Nipa Speed Payback here today but more importantly show it. In Payback you
 are on a revenge mission to take down the house with wild heist missions,
 intense cop pursuits, grueling car battles and jaw-dropping action moments.
 We're putting a new narrative into the game where you drive three different
 characters, Tyler, Jess and Mack, all bringing their own unique play style to
 the game. You drive across city, mountains, deserts and canyons in the most diverse
 open world ever made for Nipa Speed Game. So the idea for A Way Out came to me
 when me and a friend found a co-op game that wasn't just a drop-in drop-out
 experience. I wanted to play a game where the characters had unique personalities
 and goals. A game where me and a friend can embark on an emotional journey
 together and this is exactly what A Way Out is. Now what we know today is that
 interactive entertainment will change more in the next five years than it has
 in the last 45. So when we were thrilled when we got our first project Scorpio
 dev kits from Microsoft. Six teraflops and true 4k graphical fidelity. Now these
 mad and NFL 18 visuals are just a taste of what can be accomplished
 combining Frostbite with Project Scorpio. New IP is one of the purest forms of
 innovation in our industry. Here's the first glimpse of our brand new IP from
 BioWare.
 The story doesn't end here. Hey everybody I'm Sean O'Brien and I'm here
 today to share the latest about NBA Live 18 with you. We've spent the last two
 years completely overhauling virtually every aspect of gameplay. We call it the
 one. I'm using my right stick dribble control. I'm performing any combination
 of moves I want. I can go behind the back between the legs and now I'm trying to
 attack the basket. But KD or Q cuts me off with a flick of his left stick and
 then I try to go back at him again. This time I'm gonna go middle but Q's late. He
 doesn't hit his left stick. He misses a timing window and now I have an open
 lane to the hoop. We're excited for all of you to get your hands on NBA Live 18
 and everyone will have an opportunity to do so through a free demo coming in
 August. Now this demo will give everyone the chance to start the one and be
 introduced to this new basketball world. Now we've got a massive finale coming up
 here in just a moment. 30 minutes of pure unadulterated Star Wars. But before
 we get there I wanted to pause for just a moment. Last week we did something
 pretty amazing together. We held our annual EA Play to Give campaign
 celebrating the importance of inclusion and play in our communities and in life.
 And by coming together we are showing the world what a positive force that
 games can be. And to thank you for that we're opening ways for you to play a
 bunch of great games for free. We're talking FIFA, Madden, PVZ Garden Warfare 2,
 Star Wars Battlefront and much more. Two years ago we launched Star Wars
 Battlefront and we got a lot of feedback. A lot of it positive and a bunch of it
 constructive. Now without further ado we bring you Star Wars Battlefront 2.
 Hello!
 I'm Janina Gavonkar and I play Commander Aiden Versio, leader of the Inferno
 Squad in Star Wars Battlefront 2. I'm also an advocate for in-depth cinema
 caliber story in games. That tweet from John Boyega was like the tweet heard
 around the world. It spoke for all of us. When can we play a Star Wars story? Star
 Wars Battlefront 2 will tell a new Star Wars story that helps bridge the gap
 between Return of the Jedi and The Force Awakens. Star Wars Battlefront 2 is much
 bigger than the previous title with more than three times the content of the
 first game. In multiplayer there are more heroes, more vehicles, more planets, more
 space battles and starfighter assault and deeper progression and customization
 as well as content from across all eras. All post-launch heroes, maps, weapons and
 vehicles will be free for everyone who owns Star Wars Battlefront 2. Thank you
 all for joining us. Now let's play.
 Yoda, Darth Maul, Wookiees, Kylo Ren versus Rey. I watched that thing like 20 times
 backstage with my mom before this even started. My mom's here, yes it's a big day
 for me, I'm sorry.