 Wow, thank you. Good morning and welcome to the Steve Jobs Theater. Let's talk about Apple TV+. The first shows will be available on November 1st and we'll be, thank you, and we'll be adding more Apple originals every month and Apple TV+, will be available in over 100 countries at launch. And it is just $4.99 per month for your whole family. And so starting today, when you buy an iPhone, an iPad, a Mac or an Apple TV, you'll get one year of Apple TV+. Now let's turn our attention to iPad. So this is the new seventh generation iPad, 10.2 inch retina display, support for Apple Pencil and a full-size smart keyboard, and as you would expect, great cameras, sensors and ultra-fast wireless, all packed into a thin and light design that's durable and weighs about a pound. And for the very first time, our enclosure is made from 100% recycled aluminum. Under the hood of this iPad is the A10 Fusion chip. This new iPad will start at just $329. And for our education customers, it's even more affordable at $299. You can order it today and it will start shipping at the end of the month. Now next up, let's talk about Apple Watch. Introducing Apple Watch Series 5, featuring an innovative new display that is always on. You'll always be able to see your time and complications. A wrist-raiser or a tap brings everything back to full brightness. It all starts with the industry's only low-temperature polysilicon and oxide display, or LTPO. LTPO allows the display to refresh dynamically from as high as 60 hertz to as low as 1 hertz while still maintaining the same all-day 18-hour battery life. Now all of the watch faces have been carefully tuned for the new display, so you'll always be able to see your time and your complications. We've also optimized the screens for all of the workouts in the workout apps, so you'll be able to see your workout metrics without raising your wrist. Next, let's talk about another new feature in Series 5, a built-in compass. Now with the updated Maps app, you'll be able to see which way you're facing, just like on your iPhone. You can add the compass to your watch face, so you can see your direction at a glance. And there's even a new compass app, which allows you to see not only your heading, but also your latitude, longitude, current elevation, and incline. Apple Watch has some important safety features built right in, like fall detection, emergency SOS, medical ID. Now with Series 5, every cellular model has international emergency calling. Aluminum models come in silver, gold, and space gray. And now the cases are made from 100% recycled aluminum. Stainless steel models come in gold, space black, and polished. And we're introducing new models for the first time in titanium. This natural brushed titanium maintains its color through a special surface treatment that Apple custom engineered. And there's also a second model in titanium, in this brushed space black with a diamond-like coating. Series 5 will be available in ceramic as well, in this brilliant white color. Series 5 GPS models will start at just $399. And $499 for cellular models. You'll be able to order Series 5 starting today. And they'll be available in our stores starting September 20th. Let's talk about iPhone. This is iPhone 11, the next generation of iPhone. iPhone 11 comes in six new colors with an all new purple, white, yellow, green, black, and product red. It has a 6.1 inch liquid retina display with True Tone, wide color, tap to wake, and haptic touch in even more places with iOS 13, like contextual menus. And now we have Spatial Audio, which provides an immersive theater-like experience by creating a sound field around you using an Apple designed virtualizer. And we support Dolby Atmos for an incredible sound experience. We have an amazing dual camera system with an all new wide camera, with a new sensor with 100% focus pixels for faster autofocus, three times faster in low light. And we have a new ultra-wide camera with 120 degree field of view. So now when you're taking a wide camera shot, you'll see our new immersive camera interface that lets you see outside the frame hinting at a bigger shot. Then you can simply tap to switch to the ultra-wide, revealing more of your scene. But now with two cameras, we have stereoscopic depth. So now you can also take portraits of your favorite pets. Let's talk about night mode. And night mode comes on automatically when it's dark enough to brighten photos and reduce noise. Here's an image with night mode turned off. Here it is with night mode turned on. We determine the image fusion time and use adaptive bracketing based on what we see in preview. So shorter frames if you have subject motion or longer frames if you have deep shadows to recover them. Then we intelligently fuse images together, reducing motion and blur. So when taking video, you can easily tap to switch to the ultra-wide camera to capture even more in your scene. We support 4K resolution up to 60 frames per second, slow-mo, time-lapse, cinematic video stabilization and now extended dynamic range at 4K up to 60 frames per second. And this is across both cameras, which is pretty cool. We also wanted to make it easier for you to take a quick video with Quick Take. So now when you're taking photos and you decide you want to take a quick video, simply tap and hold the shutter button to record a video. We've also updated our front TrueDepth camera to a wider 12 megapixel sensor. So now you can still take your 7 megapixel selfies as you normally would, but simply rotate to landscape to capture even more people using that wider sensor. Also on the front camera, we've added 4K video with extended dynamic range up to 30 frames per second. And you can also capture on the front at 4K 60 as well. Now we've also added slow-motion video to the front camera for the first time. Well now we're introducing the A13 Bionic, the next generation of our industry leading chip. So with the advancements in iPhone 11, it'll still have an hour more in battery than your iPhone XR for incredible battery life. Powerful dual camera system, night mode and things we didn't even have time to talk about like faster Face ID, water and dust resistance, wireless charging, Wi-Fi 6 and more. So we're really excited to offer iPhone 11 at just $699. This is the iPhone 11 Pro and these are the most powerful and most advanced iPhones that we have ever built. It's made of a surgical grade stainless steel. That back is a single piece of machine glass with an optical PVD coating. There's a beautiful new matte textured finish that looks great and feels awesome in your hand. iPhone 11 Pro comes in some gorgeous new finishes. This is an all new midnight green. There's a very pro space gray, a beautiful silver and a new gold. It comes in two sizes, 5.8 inches and 6.5 inches. They have the highest pixel density of any display Apple makes. It's a new OLED panel that has 2 million to 1 contrast ratio. P3 wide color, true tone, haptic touch and now a much brighter up to 1200 nits. That's incredibly bright while also being 15% more energy efficient. In addition to that, it has the spatial audio sound that Kayyan told you about. It has HDR10, Dolby Vision, Dolby Atmos. So we decided it's worthy of a new name. We call it the Super Retina XDR Display. iPhone 11 Pro, you now get up to four hours longer in your day. And with iPhone 11 Pro Max up to five hours longer in your day. We're also including our fast charge 18 watt adapter in the box. It has a new wide camera that has a fast F1.8 aperture and focus pixels that cover 100% of the sensor. It has a new telephoto camera with a larger F2.0 aperture. It lets in 40% more light. And has a new ultra wide camera with a super wide 120 degree field of view and a tremendous range of focus across the entire image. Now all these work together with the A13 Bionic chip and its new generation image signal processor. It's using the neural engine of the A13 Bionic to create a whole brand new kind of image processing system. We call it Deep Fusion. All right, now let's talk about video. All three cameras shoot 4K, 60 frame a second, extended dynamic range video with beautiful highlights and shadow details. In real time, take data from the camera you're shooting with and prime the other cameras automatically for auto focus, auto exposure, color temperature, even tone mapping. So you can get a smooth transition across all three cameras while we minimize any shifts in color or exposure. There's also faster cellular, better water resistance, stronger glass and so much more. So iPhone 11 Pro will start at $999 and iPhone 11 Pro Max at just $100 more at $1099. You can pre-order all of them starting this Friday at a new time, 5 a.m. Pacific Daylight time. So if you can get a few more hours of sleep. They'll all start shipping on September 20th. In addition to that, we're going to keep iPhone XR in the line starting at just $599 and iPhone 8 at $449. So there's a lot of great options for people at all different price points. Thank you and have a great day. All of these incredible shows for the price of a single movie rental. This is crazy.
 Wow, thank you.
 Good morning and welcome to the Steve Jobs Theater.
 Let's talk about Apple TV+.
 The first shows will be available on November 1st and we'll be, thank you, and we'll be
 adding more Apple originals every month and Apple TV+, will be available in over 100 countries
 at launch.
 And it is just $4.99 per month for your whole family.
 And so starting today, when you buy an iPhone, an iPad, a Mac or an Apple TV, you'll get
 one year of Apple TV+.
 Now let's turn our attention to iPad.
 So this is the new seventh generation iPad, 10.2 inch retina display, support for Apple
 Pencil and a full-size smart keyboard, and as you would expect, great cameras, sensors
 and ultra-fast wireless, all packed into a thin and light design that's durable and weighs
 about a pound.
 And for the very first time, our enclosure is made from 100% recycled aluminum.
 Under the hood of this iPad is the A10 Fusion chip.
 This new iPad will start at just $329.
 And for our education customers, it's even more affordable at $299.
 You can order it today and it will start shipping at the end of the month.
 Now next up, let's talk about Apple Watch.
 Introducing Apple Watch Series 5, featuring an innovative new display that is always on.
 You'll always be able to see your time and complications.
 A wrist-raiser or a tap brings everything back to full brightness.
 It all starts with the industry's only low-temperature polysilicon and oxide display, or LTPO.
 LTPO allows the display to refresh dynamically from as high as 60 hertz to as low as 1 hertz
 while still maintaining the same all-day 18-hour battery life.
 Now all of the watch faces have been carefully tuned for the new display, so you'll always
 be able to see your time and your complications.
 We've also optimized the screens for all of the workouts in the workout apps, so you'll
 be able to see your workout metrics without raising your wrist.
 Next, let's talk about another new feature in Series 5, a built-in compass.
 Now with the updated Maps app, you'll be able to see which way you're facing, just like
 on your iPhone.
 You can add the compass to your watch face, so you can see your direction at a glance.
 And there's even a new compass app, which allows you to see not only your heading, but
 also your latitude, longitude, current elevation, and incline.
 Apple Watch has some important safety features built right in, like fall detection, emergency
 SOS, medical ID.
 Now with Series 5, every cellular model has international emergency calling.
 Aluminum models come in silver, gold, and space gray.
 And now the cases are made from 100% recycled aluminum.
 Stainless steel models come in gold, space black, and polished.
 And we're introducing new models for the first time in titanium.
 This natural brushed titanium maintains its color through a special surface treatment
 that Apple custom engineered.
 And there's also a second model in titanium, in this brushed space black with a diamond-like
 coating.
 Series 5 will be available in ceramic as well, in this brilliant white color.
 Series 5 GPS models will start at just $399.
 And $499 for cellular models.
 You'll be able to order Series 5 starting today.
 And they'll be available in our stores starting September 20th.
 Let's talk about iPhone.
 This is iPhone 11, the next generation of iPhone.
 iPhone 11 comes in six new colors with an all new purple, white, yellow, green, black,
 and product red.
 It has a 6.1 inch liquid retina display with True Tone, wide color, tap to wake, and haptic
 touch in even more places with iOS 13, like contextual menus.
 And now we have Spatial Audio, which provides an immersive theater-like experience by creating
 a sound field around you using an Apple designed virtualizer.
 And we support Dolby Atmos for an incredible sound experience.
 We have an amazing dual camera system with an all new wide camera, with a new sensor
 with 100% focus pixels for faster autofocus, three times faster in low light.
 And we have a new ultra-wide camera with 120 degree field of view.
 So now when you're taking a wide camera shot, you'll see our new immersive camera interface
 that lets you see outside the frame hinting at a bigger shot.
 Then you can simply tap to switch to the ultra-wide, revealing more of your scene.
 But now with two cameras, we have stereoscopic depth.
 So now you can also take portraits of your favorite pets.
 Let's talk about night mode.
 And night mode comes on automatically when it's dark enough to brighten photos and reduce
 noise.
 Here's an image with night mode turned off.
 Here it is with night mode turned on.
 We determine the image fusion time and use adaptive bracketing based on what we see in
 preview.
 So shorter frames if you have subject motion or longer frames if you have deep shadows
 to recover them.
 Then we intelligently fuse images together, reducing motion and blur.
 So when taking video, you can easily tap to switch to the ultra-wide camera to capture
 even more in your scene.
 We support 4K resolution up to 60 frames per second, slow-mo, time-lapse, cinematic video
 stabilization and now extended dynamic range at 4K up to 60 frames per second.
 And this is across both cameras, which is pretty cool.
 We also wanted to make it easier for you to take a quick video with Quick Take.
 So now when you're taking photos and you decide you want to take a quick video, simply tap
 and hold the shutter button to record a video.
 We've also updated our front TrueDepth camera to a wider 12 megapixel sensor.
 So now you can still take your 7 megapixel selfies as you normally would, but simply
 rotate to landscape to capture even more people using that wider sensor.
 Also on the front camera, we've added 4K video with extended dynamic range up to 30 frames
 per second.
 And you can also capture on the front at 4K 60 as well.
 Now we've also added slow-motion video to the front camera for the first time.
 Well now we're introducing the A13 Bionic, the next generation of our industry leading
 chip.
 So with the advancements in iPhone 11, it'll still have an hour more in battery than your
 iPhone XR for incredible battery life.
 Powerful dual camera system, night mode and things we didn't even have time to talk about
 like faster Face ID, water and dust resistance, wireless charging, Wi-Fi 6 and more.
 So we're really excited to offer iPhone 11 at just $699.
 This is the iPhone 11 Pro and these are the most powerful and most advanced iPhones that
 we have ever built.
 It's made of a surgical grade stainless steel.
 That back is a single piece of machine glass with an optical PVD coating.
 There's a beautiful new matte textured finish that looks great and feels awesome in your
 hand.
 iPhone 11 Pro comes in some gorgeous new finishes.
 This is an all new midnight green.
 There's a very pro space gray, a beautiful silver and a new gold.
 It comes in two sizes, 5.8 inches and 6.5 inches.
 They have the highest pixel density of any display Apple makes.
 It's a new OLED panel that has 2 million to 1 contrast ratio.
 P3 wide color, true tone, haptic touch and now a much brighter up to 1200 nits.
 That's incredibly bright while also being 15% more energy efficient.
 In addition to that, it has the spatial audio sound that Kayyan told you about.
 It has HDR10, Dolby Vision, Dolby Atmos.
 So we decided it's worthy of a new name.
 We call it the Super Retina XDR Display.
 iPhone 11 Pro, you now get up to four hours longer in your day.
 And with iPhone 11 Pro Max up to five hours longer in your day.
 We're also including our fast charge 18 watt adapter in the box.
 It has a new wide camera that has a fast F1.8 aperture and focus pixels that cover 100% of
 the sensor.
 It has a new telephoto camera with a larger F2.0 aperture.
 It lets in 40% more light.
 And has a new ultra wide camera with a super wide 120 degree field of view and a tremendous
 range of focus across the entire image.
 Now all these work together with the A13 Bionic chip and its new generation image signal processor.
 It's using the neural engine of the A13 Bionic to create a whole brand new kind of image
 processing system.
 We call it Deep Fusion.
 All right, now let's talk about video.
 All three cameras shoot 4K, 60 frame a second, extended dynamic range video with beautiful
 highlights and shadow details.
 In real time, take data from the camera you're shooting with and prime the other cameras
 automatically for auto focus, auto exposure, color temperature, even tone mapping.
 So you can get a smooth transition across all three cameras while we minimize any shifts
 in color or exposure.
 There's also faster cellular, better water resistance, stronger glass and so much more.
 So iPhone 11 Pro will start at $999 and iPhone 11 Pro Max at just $100 more at $1099.
 You can pre-order all of them starting this Friday at a new time, 5 a.m. Pacific Daylight
 time.
 So if you can get a few more hours of sleep.
 They'll all start shipping on September 20th.
 In addition to that, we're going to keep iPhone XR in the line starting at just $599 and iPhone
 8 at $449.
 So there's a lot of great options for people at all different price points.
 Thank you and have a great day.
 All of these incredible shows for the price of a single movie rental.
 This is crazy.