 Amazon's new stores are giving us a glimpse of how the company wants to change retail, and it's not what you might expect. By combining the ease of online shopping with shopping in person, Amazon is trying to reshape how we buy everything in the future. In the last 25 years, Amazon has grown from an unknown online bookseller to one of the most valuable and powerful corporations in modern history. Amazon did this by totally rethinking how to sell products in the age of the internet. By putting convenience and good deals above all else, Amazon has created a platform that can get you almost anything in two days or less. But the company wants more. Amazon wants to sell you everything. CEO Jeff Bezos' singular mission has been to create the Everything Store. But before you can do that, Amazon has to become the Do Everything Company. So what could possibly be next for Amazon? Well, to truly become the Everything Store, Amazon has to do something counterintuitive. It has to move into the real world. That's because the vast majority of the purchases we make every day we make offline and in person. In most of the country, outside the big cities, people shop way more at big box stores like Walmart than websites like Amazon. Out of the $800 billion spent on groceries each year, just 2% of it is spent online. As for the whole retail industry, well, that's $5 trillion in the last year, and e-commerce is just under 10% of it. Think about those huge numbers, and it starts to make a whole lot of sense why Amazon is getting into offline retail. When it spent $13 billion to buy Whole Foods last year, that was the moment everyone realized Amazon was taking offline retail seriously. Amazon is going to buy Whole Foods. First it was books, then it was household products. Why would Amazon buy a brick and mortar grocery store? Analysts say Amazon could revolutionize the supermarket experience. But Whole Foods isn't Amazon's only physical store. It's also experimenting with what it would be like if shopping in real life were as easy as it were online. And that's where Amazon Go comes in. So we're here at the Amazon Go store in San Francisco. It just opened and we're inside. We just scanned our app to get in, and now we're going to go take a walk around and see what they have to offer. Amazon Go is the company's experimental cashier-less convenience store. These Go stores typically sell prepared food, some groceries, and basic items you find at, say like a Walgreens or a 7-Eleven. So the big draw of the Amazon Go store is that you can come here for breakfast, lunch, and dinner. They have an offsite kitchen and they make a whole bunch of fresh food every single day, and they package it and they bring it here and it's ready to eat as soon as you buy it. They've also partnered with a lot of third-party retailers and chains to bring their food into the store so you can buy it here as well. So one of the unique things they sell here at the store are these ready-to-cook meal kits. You buy one of these boxes for a flat fee here. It's $16 for the falafel patties, it's $19 for the burger, and you get all the ingredients you need to make a meal for two in about 30 minutes. It's all about convenience. Meal kits make shopping easier because you don't need to search the store looking for a list of ingredients, and cooking is faster because, well, everything is portioned out for you. The one thing we haven't talked about here is the technology. Amazon does this by basically placing a whole bunch of cameras, sensors, all throughout the store, and they track you as you move through it, they track you as you grab stuff off the shelf. They know when you've taken something off the shelf, they put it in your shopping cart, and they even know when you put something back, and then they take it out of your shopping cart. They do all this through some smart software. There's a lot of computer vision stuff going on, a little bit of artificial intelligence, but effectively, you as a customer don't need to worry about anything. You just walk through the store, you grab what you need, you put your stuff in your bag, and you walk out, and you're done. And that's it. We just got all this food, and it seemed like we didn't pay for it, but we actually did. At the end, you get a receipt, and it shows up in the mobile app, and the receipt even tells you how long you spent in the store. So you're probably wondering why Amazon wants to sell you lunch or random grocery items like bread and milk. It's not that there's a ton of money to be made, unless you can do it at scale, and scale is what Amazon is great at. If Amazon can put a Go store in every city in America, just think of how much more toothpaste and toilet paper it could sell. This isn't so much about replacing your local market or deli. It's actually a super smart way to compete with Walmart. 90% of Americans have a Walmart within 10 miles of where they live. 140 million people shop at Walmart every single week. That adds up to roughly half a billion in annual sales. And what does Walmart sell more than anything else? Groceries. That's the market that Amazon hasn't fully been able to tap, because it's not a thing people tend to buy online. Amazon knows that, and it knows that it needs to expand if it wants to truly sell us everything. Amazon has to become Walmart before Walmart becomes Amazon. In Amazon's ideal world, you are buying every single thing, not including rent or utilities, from Amazon. You're shopping with a Prime credit card, you're watching movies and TV on Amazon Video, you're getting your groceries delivered from Amazon Fresh, you're buying your essentials from Prime Pantry, eating out at Amazon Go, eating in with Amazon restaurants, and cooking with ingredients from Whole Foods. You can then furnish your entire apartment with Amazon.com. Hell, you can even get your oil changed or your gutters cleaned by ordering a specialist through Amazon Home Services. And naturally that has some people concerned, and rightfully so. The Go store already automates cashier jobs, and the company is hard at work at putting more robots in its warehouses. And don't forget that Amazon is working on drone delivery, which could radically change how it ships all of its products. It's easy to look at all these forward-thinking projects and think that one day Amazon could take over the world. But the reality is that it's still small in the overall retail market. It only does about a third of the annual sales that Walmart does, and there's plenty of competing chains like Walgreens and Target that are definitely not going out of business any time soon. While the Amazon Go store may be the most sophisticated store in America right now, is it really the most convenient? I think so, but it certainly won't be unique forever. Other businesses are bound to adopt this tech-forward model. Even Walmart right now is testing something called Scan & Go that lets you do something similar with your smartphone. Now Amazon is testing their high-tech retail in cities, where their Prime Now service has worn people up to the idea of buying food from Amazon, which is smart. I've been to the Go store a few times already and can totally see myself going back for a breakfast burrito kind of all the time. If Amazon can find success in selling groceries and food offline, they have that chance at selling us everything. Today Amazon owns e-commerce, but that's just a fraction of the larger retail market. Having actual stores that you can go to and grab a few things is the key to its growth and making more money, because it's convenient. And convenience is what built Amazon's empire. It's still the driving force behind everything the company does today. Amazon has to figure out the convenient way to sell you not what you might need in two days, but what you need right now. So what's the weirdest thing you've ever bought on Amazon? For me, I buy all of my picture frames there, which is really not all that weird, and it could probably get a whole lot weirder. So let us know in the comments, and if you haven't already, subscribe to us on YouTube.
 Amazon's new stores are giving us a glimpse of how the company wants to change retail,
 and it's not what you might expect.
 By combining the ease of online shopping with shopping in person, Amazon is trying to reshape
 how we buy everything in the future.
 In the last 25 years, Amazon has grown from an unknown online bookseller to one of the
 most valuable and powerful corporations in modern history.
 Amazon did this by totally rethinking how to sell products in the age of the internet.
 By putting convenience and good deals above all else, Amazon has created a platform that
 can get you almost anything in two days or less.
 But the company wants more.
 Amazon wants to sell you everything.
 CEO Jeff Bezos' singular mission has been to create the Everything Store.
 But before you can do that, Amazon has to become the Do Everything Company.
 So what could possibly be next for Amazon?
 Well, to truly become the Everything Store, Amazon has to do something counterintuitive.
 It has to move into the real world.
 That's because the vast majority of the purchases we make every day we make offline and in person.
 In most of the country, outside the big cities, people shop way more at big box stores like
 Walmart than websites like Amazon.
 Out of the $800 billion spent on groceries each year, just 2% of it is spent online.
 As for the whole retail industry, well, that's $5 trillion in the last year, and e-commerce
 is just under 10% of it.
 Think about those huge numbers, and it starts to make a whole lot of sense why Amazon is
 getting into offline retail.
 When it spent $13 billion to buy Whole Foods last year, that was the moment everyone realized
 Amazon was taking offline retail seriously.
 Amazon is going to buy Whole Foods.
 First it was books, then it was household products.
 Why would Amazon buy a brick and mortar grocery store?
 Analysts say Amazon could revolutionize the supermarket experience.
 But Whole Foods isn't Amazon's only physical store.
 It's also experimenting with what it would be like if shopping in real life were as easy
 as it were online.
 And that's where Amazon Go comes in.
 So we're here at the Amazon Go store in San Francisco.
 It just opened and we're inside.
 We just scanned our app to get in, and now we're going to go take a walk around and see
 what they have to offer.
 Amazon Go is the company's experimental cashier-less convenience store.
 These Go stores typically sell prepared food, some groceries, and basic items you find at,
 say like a Walgreens or a 7-Eleven.
 So the big draw of the Amazon Go store is that you can come here for breakfast, lunch,
 and dinner.
 They have an offsite kitchen and they make a whole bunch of fresh food every single day,
 and they package it and they bring it here and it's ready to eat as soon as you buy it.
 They've also partnered with a lot of third-party retailers and chains to bring their food into
 the store so you can buy it here as well.
 So one of the unique things they sell here at the store are these ready-to-cook meal
 kits.
 You buy one of these boxes for a flat fee here.
 It's $16 for the falafel patties, it's $19 for the burger, and you get all the ingredients
 you need to make a meal for two in about 30 minutes.
 It's all about convenience.
 Meal kits make shopping easier because you don't need to search the store looking for
 a list of ingredients, and cooking is faster because, well, everything is portioned out
 for you.
 The one thing we haven't talked about here is the technology.
 Amazon does this by basically placing a whole bunch of cameras, sensors, all throughout
 the store, and they track you as you move through it, they track you as you grab stuff
 off the shelf.
 They know when you've taken something off the shelf, they put it in your shopping cart,
 and they even know when you put something back, and then they take it out of your shopping
 cart.
 They do all this through some smart software.
 There's a lot of computer vision stuff going on, a little bit of artificial intelligence,
 but effectively, you as a customer don't need to worry about anything.
 You just walk through the store, you grab what you need, you put your stuff in your
 bag, and you walk out, and you're done.
 And that's it.
 We just got all this food, and it seemed like we didn't pay for it, but we actually did.
 At the end, you get a receipt, and it shows up in the mobile app, and the receipt even
 tells you how long you spent in the store.
 So you're probably wondering why Amazon wants to sell you lunch or random grocery items
 like bread and milk.
 It's not that there's a ton of money to be made, unless you can do it at scale, and scale
 is what Amazon is great at.
 If Amazon can put a Go store in every city in America, just think of how much more toothpaste
 and toilet paper it could sell.
 This isn't so much about replacing your local market or deli.
 It's actually a super smart way to compete with Walmart.
 90% of Americans have a Walmart within 10 miles of where they live.
 140 million people shop at Walmart every single week.
 That adds up to roughly half a billion in annual sales.
 And what does Walmart sell more than anything else?
 Groceries.
 That's the market that Amazon hasn't fully been able to tap, because it's not a thing
 people tend to buy online.
 Amazon knows that, and it knows that it needs to expand if it wants to truly sell us everything.
 Amazon has to become Walmart before Walmart becomes Amazon.
 In Amazon's ideal world, you are buying every single thing, not including rent or utilities,
 from Amazon.
 You're shopping with a Prime credit card, you're watching movies and TV on Amazon Video,
 you're getting your groceries delivered from Amazon Fresh, you're buying your essentials
 from Prime Pantry, eating out at Amazon Go, eating in with Amazon restaurants, and cooking
 with ingredients from Whole Foods.
 You can then furnish your entire apartment with Amazon.com.
 Hell, you can even get your oil changed or your gutters cleaned by ordering a specialist
 through Amazon Home Services.
 And naturally that has some people concerned, and rightfully so.
 The Go store already automates cashier jobs, and the company is hard at work at putting
 more robots in its warehouses.
 And don't forget that Amazon is working on drone delivery, which could radically change
 how it ships all of its products.
 It's easy to look at all these forward-thinking projects and think that one day Amazon could
 take over the world.
 But the reality is that it's still small in the overall retail market.
 It only does about a third of the annual sales that Walmart does, and there's plenty of competing
 chains like Walgreens and Target that are definitely not going out of business any time
 soon.
 While the Amazon Go store may be the most sophisticated store in America right now,
 is it really the most convenient?
 I think so, but it certainly won't be unique forever.
 Other businesses are bound to adopt this tech-forward model.
 Even Walmart right now is testing something called Scan & Go that lets you do something
 similar with your smartphone.
 Now Amazon is testing their high-tech retail in cities, where their Prime Now service has
 worn people up to the idea of buying food from Amazon, which is smart.
 I've been to the Go store a few times already and can totally see myself going back for
 a breakfast burrito kind of all the time.
 If Amazon can find success in selling groceries and food offline, they have that chance at
 selling us everything.
 Today Amazon owns e-commerce, but that's just a fraction of the larger retail market.
 Having actual stores that you can go to and grab a few things is the key to its growth
 and making more money, because it's convenient.
 And convenience is what built Amazon's empire.
 It's still the driving force behind everything the company does today.
 Amazon has to figure out the convenient way to sell you not what you might need in two
 days, but what you need right now.
 So what's the weirdest thing you've ever bought on Amazon?
 For me, I buy all of my picture frames there, which is really not all that weird, and it
 could probably get a whole lot weirder.
 So let us know in the comments, and if you haven't already, subscribe to us on YouTube.