 Over the past couple years Under Armour has been bolstering its digital health and fitness offerings by buying popular apps like Map My Run and the food-locking app My Fitness Pal. But it's also forged a partnership with HTC for hardware products and this year at the Consumer Electronics Show we're seeing some of the results of that partnership. This is one of their newest products. It's called the Health Box. You can buy all the products separately but if you buy the Health Box it's a little bit cheaper and you get some added bonuses as well. Alright, let's get into the box. Let's start with this thing right here. No, it is not a round hoverboard. It's a wireless scale. It's the UA wireless scale. It pretty much does what a lot of wireless scales in the market do these days. It measures your weight and then it wirelessly sends it to an app. In this case it sends it to the UA Record app. It also measures your body fat percentage. It recognizes different members of the household when they step on it if they have varying weights. It addresses you by name which is kind of cool. So when I step on it it says, Hi Lauren at the top here and LED lights and then it tells me how many pounds I have to go until I hit whatever goal I've established in the app. One thing I will note about it is that because it's round it can be kind of difficult to fit in certain places. Usually I just shove a scale in the corner somewhere and this obviously isn't fitting in any corners. It takes up some space. But that is the UA wireless scale. It costs $180 on its own if you buy it outside of the health box. This over here, nothing too exciting. It's a heart rate strap. It costs $80 on its own. Measures your heart rate. It is a little bit less expensive than some of Under Armour's previous heart rate straps. But you can find something like a Garmin for less than $80 that's for sure. But Under Armour is trying to sort of pack everything together into this health box for you. The third product in the box is this. It's the UA band. It is in some ways your standard wrist based activity tracker. It has a tri-axis accelerometer so it will track your steps and other activity throughout the day. It tracks a variety of workout activities. Running, cycling, weight lifting, walking. It does track wrist based heart rate. It automatically tracks your sleep. It is not waterproof so it's not ideal for swimming or really even showering. And it also does not have built in GPS. Now if you look at the form factor you might not think something like this would really have built in GPS. But it's worth noting because earlier this year HTC had announced another band called the HTC Grip which was supposed to have built in GPS. That product was ultimately shelved. HTC and Under Armour decided instead to focus on this. So this is the new UA band. A lot of ways it's kind of a standard commodity activity tracker but once again Under Armour is hoping that you'll use this in conjunction with the other products. It will get you into their app system, the whole thing. This costs $180 on its own just like the scale. All of these things together if you were to buy the whole health box, not each product individually, it costs $400. So you are getting a little bit of a deal if you buy the box and you're also getting a one year subscription to the premium versions of Map My Run and My Fitness Pal. There's also more though that we're going to see at CES outside of the box.
 Over the past couple years Under Armour has been bolstering its digital health and fitness
 offerings by buying popular apps like Map My Run and the food-locking app My Fitness
 Pal.
 But it's also forged a partnership with HTC for hardware products and this year at the
 Consumer Electronics Show we're seeing some of the results of that partnership.
 This is one of their newest products.
 It's called the Health Box.
 You can buy all the products separately but if you buy the Health Box it's a little bit
 cheaper and you get some added bonuses as well.
 Alright, let's get into the box.
 Let's start with this thing right here.
 No, it is not a round hoverboard.
 It's a wireless scale.
 It's the UA wireless scale.
 It pretty much does what a lot of wireless scales in the market do these days.
 It measures your weight and then it wirelessly sends it to an app.
 In this case it sends it to the UA Record app.
 It also measures your body fat percentage.
 It recognizes different members of the household when they step on it if they have varying
 weights.
 It addresses you by name which is kind of cool.
 So when I step on it it says, Hi Lauren at the top here and LED lights and then it tells
 me how many pounds I have to go until I hit whatever goal I've established in the app.
 One thing I will note about it is that because it's round it can be kind of difficult to
 fit in certain places.
 Usually I just shove a scale in the corner somewhere and this obviously isn't fitting
 in any corners.
 It takes up some space.
 But that is the UA wireless scale.
 It costs $180 on its own if you buy it outside of the health box.
 This over here, nothing too exciting.
 It's a heart rate strap.
 It costs $80 on its own.
 Measures your heart rate.
 It is a little bit less expensive than some of Under Armour's previous heart rate straps.
 But you can find something like a Garmin for less than $80 that's for sure.
 But Under Armour is trying to sort of pack everything together into this health box for
 you.
 The third product in the box is this.
 It's the UA band.
 It is in some ways your standard wrist based activity tracker.
 It has a tri-axis accelerometer so it will track your steps and other activity throughout
 the day.
 It tracks a variety of workout activities.
 Running, cycling, weight lifting, walking.
 It does track wrist based heart rate.
 It automatically tracks your sleep.
 It is not waterproof so it's not ideal for swimming or really even showering.
 And it also does not have built in GPS.
 Now if you look at the form factor you might not think something like this would really
 have built in GPS.
 But it's worth noting because earlier this year HTC had announced another band called
 the HTC Grip which was supposed to have built in GPS.
 That product was ultimately shelved.
 HTC and Under Armour decided instead to focus on this.
 So this is the new UA band.
 A lot of ways it's kind of a standard commodity activity tracker but once again Under Armour
 is hoping that you'll use this in conjunction with the other products.
 It will get you into their app system, the whole thing.
 This costs $180 on its own just like the scale.
 All of these things together if you were to buy the whole health box, not each product
 individually, it costs $400.
 So you are getting a little bit of a deal if you buy the box and you're also getting
 a one year subscription to the premium versions of Map My Run and My Fitness Pal.
 There's also more though that we're going to see at CES outside of the box.