 Thank you so much for helping me get to the keynote. I can't thank you enough. Listen, the least I can do. You called, I'm there. Thanks, Jared. I mean, what are you going to talk about? Is there any insider information you can give me? We're going to talk about some great stuff. Good morning. I'd like to get started with a few updates, beginning with Apple Music. Apple Music has grown to over 17 million subscribers. There's a great new simple and intuitive design in iOS 10. This past year alone, Apple Music was the first place to hear over 70 great releases. The combination of our incredible products and the success of the App Store has made the iPhone and the iPad the most popular gaming devices in the world. But there's been something or rather someone missing, and I'm so happy to announce today he is coming to the App Store. We want as many people as possible all around the world to be able to enjoy playing as Mario, and they'll be doing it first on iOS. Now, as the title suggests, Mario runs automatically to the right, and as he does, he'll hurtle small gaps and certain enemies. Collect as many coins as you can and get to the flagpole at the end of the level. We'll announce pricing later, but Super Mario Run will release in time for holidays in 2016. So that's a brief update on the App Store. Let's turn our attention to Apple Watch. We call it Apple Watch Series 2, and it has been completely re-engineered. It's rated water-resistant 50 meters. The watch needs to withstand the water pressure equivalent of being at a depth of 50 meters. So for Series 2, we redesigned the speaker system, and at the end of your workout, we used the speaker itself to eject the water. S2 takes that to a whole new level. We've added a dual-core processor that's up to 50% faster, a new, entirely new GPU that delivers two times the graphics performance. It is the brightest display Apple has ever shipped on any product. 1000 nits. We've added built-in GPS. Series 2 comes in a wide variety of styles, as well as a new material we've been working on for quite some time, ceramic. This new white Apple Watch in ceramic has this gorgeous pearl-like shine. The finish is remarkably smooth. It's actually four times harder than stainless steel. Apple Watch Series 2 will be priced at $369, and we're keeping in the line our original Apple Watch, but we've done something with it. We've added the same dual-core processor that's in Series 2, so it's just as snappy, and we're calling it Series 1 starts at just $269. You can pre-order both Series 1 and Series 2 on September 9th. The watches will go on sale both Series 1 and Series 2 the following week. Next up is iPhone. It's the best iPhone that we have ever created. It has a gorgeous new design. An aluminum body and formed sheet of glass describe a singular shape. Tim and Johnny have told you that there is a beautiful new refined design for iPhone 7. It starts with this new finish we call Jet Black. There's a second new black. We call it simply Black, and it looks very cool, very high-tech. Well, the new iPhone 7 also looks beautiful in gold and in silver, of course, rose gold. The home button is quintessential Apple design. Click it to go home. We double-click it to bring in multitasking. We've re-engineered it. It's now force-sensitive, solid-state. It works together in combination with a new generation Taptic engine. In fact, it's so useful, we use it throughout the user experience. So if you do a quick action like moving a widget, it gives you a nice Taptic feedback. There's unique feedback for notifications and messages and even your ringtones. The new enclosure in iPhone 7 and iPhone 7 Plus are water and dust resistant. And to do that and provide this resistance meant re-engineering it from the inside out. Let's talk about the camera. Everything about it is entirely new. So this is the iPhone 7 camera. New 12-megapixel camera system with optical image stabilization, wider f1.8 aperture, six elements in the lens that sensors 60% faster, now a quad-LED true-tone flash, are incredibly fast ISP and wide color capture. It is the best camera ever in an iPhone. And this is what we're doing on iPhone 7. There's now two 12-megapixel cameras built-in the iPhone 7 Plus. So why have two complete cameras with two lenses? So we know with two cameras and two different lenses, we can create a zoom feature built-in to the iPhone. But now with this button you can do one of two things. First, you can just tap it and it jumps to 2x. Here's an example of two photos side by side. One on the left taken at 1x, one on the right at 2x. So that's the camera in iPhone 7 Plus joining iPhone 7 with this great new zoom feature. So our goal is to try to do something like this using the two cameras in the iPhone 7 Plus. There's a new style that says portrait. You select portrait, it automatically jumps to using a telephoto lens because that 56mm lens is great for portrait lens. And automatically you see the depth effect is another photo. That's absolutely beautiful. One more. So how will iPhone 7 Plus users get this great feature? Well, simple. It will be a free software update later this year to all iPhone 7 Plus users. EarPods. Apple EarPods are the most popular headphones in the world. And with iPhone 7 and 7 Plus we're moving to connecting them over lightning. So we've also made this. It's an adapter. Lightning to MiniPhono audio adapter. And we're going to include that in the box with every iPhone 7 and 7 Plus as well. Wireless. Up till now no one has taken on the challenge to really deliver the audio experience wirelessly between your mobile device and your headphones in a way that takes advantage of the opportunities to do something new and do something great. That is why today we are so excited to show you a new product from Apple called Apple EarPods. We believe in a wireless future. A future where all of your devices intuitively connect. When you try it you're just going to be blown away. And it all started with a brand new chip. The W1 chip. Apple's first wireless chip. And there's so much technology packed into each EarPod. There's the chip. There's dual accelerometers. Optical sensors. Beam forming microphones. Antennas. Batteries. Five hours each. And there's a battery and charger built into its case. So you can recharge directly from the battery in the case for up to 24 hours of listening. It will ship in late October and price is just $159. What's happening today with iPhone 7 and 7 Plus blows that all away. Because we have a new generation chip in the iPhone 7 and it's called A10 Fusion. A10 Fusion is a 64-bit four-core processor with over 3.3 billion transistors. It is a rocket chip. So what will iPhone 7 cost? Just $649. It comes in silver, gold, rose gold, black and the new jet black. We've doubled all the storage configurations. So now it's 32 gigabytes, 128 gigabytes and 256 gigabytes. And jet black specifically comes on 128 and 256 gig sizes. iPhone 7 Plus starts at $769. It also comes in 32 gigabytes, 128 gigabytes and 256 gigabytes. And again, jet black specifically on 128 and 256 gigabytes. When can you order the new iPhone 7 or 7 Plus? Orders start this Friday on September 9th. It will start shipping one week later on September 16th. What a morning! I hope that you can get a sense from all the details that we've shared, the level of care that we put into the products. The most advanced iPhone ever. AirPods and the new Apple Watch Series 2. Thank you! Siri, what do you think of Tim Cook? He's wonderful, but scheduling his appointments is crazy. Siri, what do you think of James Corden? This is about you, not me.
 Thank you so much for helping me get to the keynote. I can't thank you enough.
 Listen, the least I can do. You called, I'm there.
 Thanks, Jared.
 I mean, what are you going to talk about? Is there any insider information you can give me?
 We're going to talk about some great stuff.
 Good morning. I'd like to get started with a few updates, beginning with Apple Music. Apple Music has grown to over 17 million subscribers.
 There's a great new simple and intuitive design in iOS 10. This past year alone, Apple Music was the first place to hear over 70 great releases.
 The combination of our incredible products and the success of the App Store has made the iPhone and the iPad the most popular gaming devices in the world.
 But there's been something or rather someone missing, and I'm so happy to announce today he is coming to the App Store.
 We want as many people as possible all around the world to be able to enjoy playing as Mario, and they'll be doing it first on iOS.
 Now, as the title suggests, Mario runs automatically to the right, and as he does, he'll hurtle small gaps and certain enemies.
 Collect as many coins as you can and get to the flagpole at the end of the level.
 We'll announce pricing later, but Super Mario Run will release in time for holidays in 2016.
 So that's a brief update on the App Store. Let's turn our attention to Apple Watch.
 We call it Apple Watch Series 2, and it has been completely re-engineered.
 It's rated water-resistant 50 meters. The watch needs to withstand the water pressure equivalent of being at a depth of 50 meters.
 So for Series 2, we redesigned the speaker system, and at the end of your workout, we used the speaker itself to eject the water.
 S2 takes that to a whole new level. We've added a dual-core processor that's up to 50% faster,
 a new, entirely new GPU that delivers two times the graphics performance.
 It is the brightest display Apple has ever shipped on any product. 1000 nits. We've added built-in GPS.
 Series 2 comes in a wide variety of styles, as well as a new material we've been working on for quite some time, ceramic.
 This new white Apple Watch in ceramic has this gorgeous pearl-like shine. The finish is remarkably smooth.
 It's actually four times harder than stainless steel. Apple Watch Series 2 will be priced at $369,
 and we're keeping in the line our original Apple Watch, but we've done something with it.
 We've added the same dual-core processor that's in Series 2, so it's just as snappy,
 and we're calling it Series 1 starts at just $269. You can pre-order both Series 1 and Series 2 on September 9th.
 The watches will go on sale both Series 1 and Series 2 the following week.
 Next up is iPhone. It's the best iPhone that we have ever created. It has a gorgeous new design.
 An aluminum body and formed sheet of glass describe a singular shape.
 Tim and Johnny have told you that there is a beautiful new refined design for iPhone 7.
 It starts with this new finish we call Jet Black. There's a second new black.
 We call it simply Black, and it looks very cool, very high-tech.
 Well, the new iPhone 7 also looks beautiful in gold and in silver, of course, rose gold.
 The home button is quintessential Apple design. Click it to go home.
 We double-click it to bring in multitasking. We've re-engineered it.
 It's now force-sensitive, solid-state. It works together in combination with a new generation Taptic engine.
 In fact, it's so useful, we use it throughout the user experience.
 So if you do a quick action like moving a widget, it gives you a nice Taptic feedback.
 There's unique feedback for notifications and messages and even your ringtones.
 The new enclosure in iPhone 7 and iPhone 7 Plus are water and dust resistant.
 And to do that and provide this resistance meant re-engineering it from the inside out.
 Let's talk about the camera. Everything about it is entirely new.
 So this is the iPhone 7 camera. New 12-megapixel camera system with optical image stabilization, wider f1.8 aperture,
 six elements in the lens that sensors 60% faster, now a quad-LED true-tone flash,
 are incredibly fast ISP and wide color capture. It is the best camera ever in an iPhone.
 And this is what we're doing on iPhone 7. There's now two 12-megapixel cameras built-in the iPhone 7 Plus.
 So why have two complete cameras with two lenses?
 So we know with two cameras and two different lenses, we can create a zoom feature built-in to the iPhone.
 But now with this button you can do one of two things. First, you can just tap it and it jumps to 2x.
 Here's an example of two photos side by side. One on the left taken at 1x, one on the right at 2x.
 So that's the camera in iPhone 7 Plus joining iPhone 7 with this great new zoom feature.
 So our goal is to try to do something like this using the two cameras in the iPhone 7 Plus.
 There's a new style that says portrait. You select portrait, it automatically jumps to using a telephoto lens
 because that 56mm lens is great for portrait lens. And automatically you see the depth effect is another photo.
 That's absolutely beautiful. One more.
 So how will iPhone 7 Plus users get this great feature? Well, simple.
 It will be a free software update later this year to all iPhone 7 Plus users.
 EarPods. Apple EarPods are the most popular headphones in the world.
 And with iPhone 7 and 7 Plus we're moving to connecting them over lightning.
 So we've also made this. It's an adapter. Lightning to MiniPhono audio adapter.
 And we're going to include that in the box with every iPhone 7 and 7 Plus as well.
 Wireless. Up till now no one has taken on the challenge to really deliver the audio experience wirelessly
 between your mobile device and your headphones in a way that takes advantage of the opportunities
 to do something new and do something great. That is why today we are so excited to show you a new product from Apple called Apple EarPods.
 We believe in a wireless future. A future where all of your devices intuitively connect.
 When you try it you're just going to be blown away. And it all started with a brand new chip.
 The W1 chip. Apple's first wireless chip. And there's so much technology packed into each EarPod.
 There's the chip. There's dual accelerometers. Optical sensors. Beam forming microphones. Antennas. Batteries.
 Five hours each. And there's a battery and charger built into its case.
 So you can recharge directly from the battery in the case for up to 24 hours of listening.
 It will ship in late October and price is just $159.
 What's happening today with iPhone 7 and 7 Plus blows that all away.
 Because we have a new generation chip in the iPhone 7 and it's called A10 Fusion.
 A10 Fusion is a 64-bit four-core processor with over 3.3 billion transistors. It is a rocket chip.
 So what will iPhone 7 cost? Just $649. It comes in silver, gold, rose gold, black and the new jet black.
 We've doubled all the storage configurations. So now it's 32 gigabytes, 128 gigabytes and 256 gigabytes.
 And jet black specifically comes on 128 and 256 gig sizes.
 iPhone 7 Plus starts at $769. It also comes in 32 gigabytes, 128 gigabytes and 256 gigabytes.
 And again, jet black specifically on 128 and 256 gigabytes.
 When can you order the new iPhone 7 or 7 Plus?
 Orders start this Friday on September 9th. It will start shipping one week later on September 16th.
 What a morning! I hope that you can get a sense from all the details that we've shared,
 the level of care that we put into the products. The most advanced iPhone ever.
 AirPods and the new Apple Watch Series 2. Thank you!
 Siri, what do you think of Tim Cook?
 He's wonderful, but scheduling his appointments is crazy.
 Siri, what do you think of James Corden?
 This is about you, not me.