What’s better than discovering new creators?
Nothing, of course! Here at TenEighty, we’re constantly on the lookout for new and exciting YouTubers to sink our teeth into. Whether they be fashion gurus or gamers, stunning musicians or hilarious comedians, we’re always hunting for new and refreshing creators, so it’s a good thing there’s loads out there for us to choose from!
On 5 March, Flushing the Tubes launched the #LittleButLoved hashtag on Twitter, with the aim of having their followers tweet about their favourite up-and-coming creators. It kicked off in a huge way, with both viewers and fellow creators joining in on the action, and it even ended up trending! It was so heartwarming to see the response the whole thing got, and we just had to share it with you all.
Discovery is key
— Hank Green (@hankgreen) March 5, 2017
I'm finding so many new youtubers through #littlebutloved 😍 Search the hashtag for a new friend 💜
— Meghan Camarena 🍓 (@Strawburry17) March 5, 2017
When we said #LittleButLoved took over the internet, we meant it! Viewers and creators from far and wide, such as Hank Green and Meghan Camarena, utilised it to both share and discover YouTube’s budding talent. Hey, maybe that means we’ll be seeing some new faces at VidCon later this year!
The reaction was way larger than expected
— Seán Connolly (@TheSonicScrew) March 5, 2017
How Séan Connolly was able to summarise how we felt about #LittleButLoved in one tweet is beyond us. We were literally the lion in the GIF, screaming “YAS” all around the office each time a new recommendation popped up on our Twitter feed!
Where to start?
mate where do I even begin for #littlebutloved
— Lucy Moon 🌹 (@meowitslucy) March 5, 2017
There are so many creators currently uploading content to YouTube that it was hard for some to figure out where to start. Luckily for us, Lucy Moon and others follow so many interesting up-and-coming ones that we were able to fill our “Watch Later” playlist with hours of content!
Regularly shoutout your faves
Wonderful thing that #littlebutloved tag, more of this would be wonderful x
— Sean Young (@SeanJosephYoung) March 5, 2017
Like Sean Joseph Young, we feel that smaller YouTubers need to be recognised a lot more than they are! We shouldn’t need an event like #LittleBitLoved as an excuse to shout out those we love. We should be doing it on a regular basis!
There’s no shame in self-promotion
Jump on the #LittleButLoved hashtag for Small YouTuber recommendations, we out here 🎉
— khan (@KhanStopMe) March 5, 2017
There’s absolutely nothing wrong with actively promoting your content, so we were over the moon to see smaller YouTubers getting in on #LittleButLoved in a big way! If you like what you’re uploading and are proud of it, there should be no shame in wanting to get your name out there!
Smaller creators are the backbone of the community
Smaller youtube creators are the backbone of YouTube. Below is a thread of just some of my favourites #littlebutloved
— Joel (@JoelHernon) March 5, 2017
You know what, Joel Hernon is right. Smaller YouTubers are without a doubt the backbone of the YouTube community. Without them, the site wouldn’t be growing at the speed at which it is and there wouldn’t be people out there showing that anyone can embark on a YouTube journey if they so wish.
Smaller creators are often the ones bringing new ideas to the table and they deserve more credit!
You can never have too much of a good thing
I want to check out every channel under the #LittleButLoved hashtag but my YouTube watch later playlist is already 300+ HELP ME 😥😥
— Hannah Witton (@hannahwitton) March 5, 2017
If you were like Hannah Witton, then odds are you were drowning in new channels to watch, which, if you ask us, is a great problem to have!
We came together as a community
My favorite thing about the #LittleButLoved tag is that it isn't people using a tag to make it big, it's people showing others genuine love.
— ThisIsNotMyName (@SoTotallyNotMe) March 5, 2017
#LittleButLoved showed that the YouTube community is one large pot of loving, supportive, and generally nice people who only wish to see each other succeed. Seeing the love everyone has for one another was truly heartwarming and left us with a few tears in our eyes.
#LittleButLoved OMG ITS TRENDING FINALLY SOME RECOGNITION FOR SMALL YOUTUBERS YAAAAS 😬💖🤙🏻
— hannah 💫 (@realloserville) March 5, 2017
I'm seeing so many cool small YouTubers, gonna be subbing to many of you cool ppl #littlebutloved
— trumpiskak🇨🇩🇿🇦 (@dorky_dorcas) March 5, 2017
I appreciate it so much that people have been using the hashtag #littlebutloved way to go small youtubers!!
— bella yee (@belyeeee) March 5, 2017
Viewers took pride in sharing their faves – maybe even more so than the creators themselves! Many tweeted out about how much they appreciated those using the hashtag, and some even went as far to share that they were going to subscribe to those recommend!
YouTube, take note
— chris lawrence (@chrislaawrence) March 5, 2017
While YouTube has been working toward the promotion of smaller creators over the past year, more needs to be done in order to ensure that newcomers are constantly being brought to the attention of regular viewers. There are multiple ways in which this can be done, so we hope YouTube seriously looks into implementing a strategy that’ll help everyone prosper!
#LittleButLoved was truly a success.
From the sharing of channels to the development of new connections and friendships, the event was one that’ll definitely go down as one of our highlights for the year. We loved seeing everyone come together to help promote their favourite creators and we hope more events like this occur in the future!
If you want to see more from the #LittleButLoved tag, check out Flushing the Tubes’s Twitter Moment roundup!
Want to discover someone new to watch? Give our Channel Spotlights a read:
- Channel Spotlight: ThatArtyGirl
- Channel Spotlight: AmeliaAce
- Channel Spotlight: Starrlett
- Channel Spotlight: Chloe Rose
- Channel Spotlight: Elle Meadows