On August 20th, 2015, Oracle announced that it signed an agreement to acquire software business Maxymiser, extending Oracle Marketing Cloud’s leadership with the industry’s most powerful solution for optimising web and mobile customer experiences.
The proposed transaction is subject to customary closing conditions. Until the transaction closes, each company will continue to operate independently.
Maxymiser is a leading provider of cloud-based software that enables marketers to test, target and personalise what a customer sees on a Web page or app, substantially increasing engagement and revenue. Maxymiser optimises over 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger, and Wyndham.
Although the vast majority of marketing leaders agree customer experience is central to their brand’s long-term differentiation, they struggle to systematically use customer data and data science to discover and deliver the experiences customers want online. Without a data driven approach, marketers are left with lower conversion rates, poor customer engagement, and lost revenue and ROI.
Oracle Marketing Cloud is already the fastest growing software platform for modern marketers in the world. Maxymiser enables the optimisation of customer experiences with best-in-class data science technologies covering multivariate testing, audience-segment discovery, and predictive personalisation. The addition of Maxymiser to Oracle Marketing Cloud will strengthen the most comprehensive solution to manage marketing programs across all digital channels and across the customer lifecycle.
The Maxymiser team brings significant knowledge and capabilities to Oracle and is expected to join Oracle and become part of Oracle Marketing Cloud.