Before merino was the hot buzzword (and rightfully so!) in kids clothing, there was one brand that had already identified it as a wonder-fibre and was creating innovative sleepwear that would be imitated the world over.
Merino Kids has been setting the standard in kids sleepwear since the company’s inception in 2003. Founded by a Mum/Designer, Amie Nilsson, the company continues to innovate and is passionate about producing products that conform to a strict code of ethical and sustainable practices (you can read more about that here).
Ethan slept in the original Go Go Bag (he’s now 11) and I purchased three 2nd-hand bags to use after Nixon was born – the quality is SO good they just last and last and wash beautifully. I actually can’t comprehend how anyone deals with sleeping babies and the myriad problems that present themselves throughout the varying ages and phases without Go Go Bags – they are top of my baby shower gifting list every time!
Autumn is here and winter will follow soon enough so I’ve made a promise to myself that I will season-proof the boys wardrobes before that first cold/wet snap hits and I’m scrambling because they have nothing suitable to wear. This happens every year and I end up rushing to the nearest large-format retail store and impulse buy. The Merino Kids Autumn/Winter 16 Lookbook is gorgeous. Muted brights, classic stripes and luxe merino of course! It’s hard to narrow down my faves from such a great capsule collection but I’ve picked my Top 4 pieces that Nixon will be snuggling up in over the coming months.
Merino Kids Winter Essentials 2016