What is an animated social media video?
To stand out in a highly competitive digital world, you ought to be thinking differently.
Social media is all about stories – and both brands and individual social users take advantage of it. But having a great story isn’t enough. In a fast-moving, content-rich digital landscape, having a bold and creative social media profile is crucial to stand out. And what shouts creativity better than producing a bespoke, branded social media animation?
Creative animations are an excellent tool to visually communicate your brand story and boost your social media performance. As of 2021, most people who use social media spend their time watching videos, and – according to the boom of new video-based social media platforms – this trend is here to stay (look at the aggressive growth of TikTok!).
Animation can help to successfully distinguish your brand amongst competitors due to its nostalgic form and lack of limitations to what’s possible. Animation brings to life even the most magical and abstract concepts to tell a memorable and engaging story to help you skyrocket social media engagement and consideration.