If you’re like me and own lots of domains for more than one business interest, you know that it can be challenging to keep everything organized (not just with domains, btw).
I’ve learned some valuable lessons about managing a portfolio domains. These are simple, but they’ll save you time and money down the road as your business interests grow and, ultimately, make it big.
1. When in doubt, buy them out
This one’s not so much about management, but it’s worth passing along. When your company is in the spitball phase of trying to come up with a winning name, buy every single domain you think has a chance of being the final pick. Here’s why: first, don’t ever leave it to chance that the domain will be available tomorrow. You never know who is watching. The last thing you want to do is to have to go pay someone for the domain you really want. Second, you may forget. Sounds dumb, but that stroke of genious you have can easily vanish into thin air because you’re attention got drawn to some other important detail. Buy that great name before it leaves your brain.