Deezer announces smart TV alliances
By Chris Cooke | Published on Wednesday 6 February 2013
Streaming music company Deezer has announced new partnerships with Samsung, LG and Toshiba that will see the digital content service made available via the electronics firms’ smart TVs. Users of said telly sets will be able to access up to 20 million tracks via the Deezer platform, should they so wish.
Confirming the new deals, Deezer top man Axel Dauchez told CMU: “We are committed to delivering a music revolution. Deezer is already available directly via a number of hi-fis and in-car entertainment systems – and of course on most smartphones, tablets and PCs – but we believe that putting Deezer at the heart of the TV experience marks the next innovation for music. For many of us, the living room is the heart of the home, and we want Deezer to be a part of that”.
Speaking for LG, Richard Choi, SVP of the firm’s Smart Business Centre, added: “We are providing our customers with a new on-demand content service that enables browsing, sharing, organising and, of course, listening to songs from a huge range of international artists. LG was the first company to integrate Deezer – a service already available for PCs, tablets and smartphones – in its Smart TV line-up. Going forward, LG and Deezer will continue to explore ways to deliver innovative music experiences on smart TVs and other media platforms”.
Deezer says that it is now the “dominant digital music service provider via smart TVs”, while confirming that it is also providing streaming services of one form or another in 180 countries worldwide, and “in every continent in the world”. Which is good news for music fans in Antarctica.