Jets / Carlauren Group
Brand Identity, Print, Photography, and Digital
Created as part of the growing Carlauren suite of businesses—Jets specialises in the maintenance and servicing of small privately owned jets with response teams that can fly out at a moments notice to anywhere around the world.
The solution saw application across a range of devices; from print and digital brochures to an exploration into the brand experience from hanger to restrooms and beyond.
The custom 'E' in the logotype has been derived from the four stripes of a pilot's (Captain) sleeve. While the small adjustments to the middle two bars distinguish the letterform of the 'E' while also creating a sense of movement.