Colts Neck-based Retro Fitness announced Monday that Scott Breault will take on the newly-created role of chief brand officer.
Prior to Retro Fitness, Breault worked with Pure Barre and Orangetheory. He previously served as vice president of marketing for The Learning Experience.
"Retro Fitness is at a pivotal point of growth. We are building our team of best-in-class leaders to elevate our brand and experience for members," said Eric Casaburi, Retro Fitness founder and CEO. "Scott Breault has the know-how and track record with fitness and franchise brands. He has consistently exceeded target objectives at all of his previous companies. That's the kind of winning style we like to bring onto Retro Fitness."
Breault will be responsible for driving the overall brand marketing and communications effort for the 155-unit, $150 million franchise.
"I put a focus on discovering the true 'whys' behind a brand," Breault said. "Why do people join a Retro Fitness gym? What inspires them to choose Retro instead of our competitors? Not to just lose weight, or to build muscle – but what is the true root motivation that gets them in the door? Once you have a clear understanding of the customer's purpose, you can build around that. I was immediately attracted to the sense of urgency and collaboration at Retro Fitness. This brand has tremendous potential, and a fantastic team from the top-down."