Brands are everywhere. Nike, Apple, Google, Microsoft, APRIVATEVISION. What sets them apart? Its less about industry and more about strategy. Who can do what they do the best? Are your the best in you area, in your team? Push yourself to think of your brand in macro and in micro environments. Who you are locally is more lucrative that who you are to the world when starting out. Master your microenvironment first then the world (macro) becomes much smaller.
“Worldview through a viewfinder.”