From Publishers Weekly
Sanders's message in this follow-up to his bestselling Love Is the Killer App
isn't exactly a revelation: people who are well liked are more apt to get what they want out of life than those who are disliked. However, Sanders does offer a valuable look at the four personality traits he says contribute to a person's likability—namely, friendliness, relevance (do you connect on interests or needs?), empathy and "realness" (genuineness or authenticity). Sanders, a Yahoo! leadership coach, is able to deconstruct complex subjects such as personality traits, and the book's value is in guiding readers toward understanding that likability isn't an accident of birth but a skill that can be learned (exercises are included). No doubt every reader knows someone they'd like to give this book to, and perhaps people who suspect their own L-factor is low will find their way to it, too.
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“Mr. Sanders is on to something here.” —New York Times
“This book will enrich your life, and more important, the lives of those you touch.” —Anthony Robbins, author of Awaken the Giant Within
and Unlimited Power
“An intriguing book that will teach you about the four building blocks of likeability.” —Dallas Morning News