Probably because he’s voiced by David Cross.
The trailer for Sorry to Bother You, a new film written and directed by rapper Boots Riley, was released yesterday, and oh my God, what is going on? Starring Lakeith Stanfield (who appears to sometimes be voiced by David Cross), Tessa Thompson, Armie Hammer, Danny Glover, and Terry Crews, it appears to be a psychedelic, existential comedy that’s giving us some Being John Malkovich vibes. Or, as Hammer put it in an Instagram post, “Go see Sorry to Bother You in theaters this summer if you want to see me bash a two foot line. In a sarong. And riding boots.” Okay then!
The actual plot seems to be about a young black man who gets a job at a scammy call center, only to rise in the ranks after using his “white voice,” and discovers something even more sinister about his bosses. Sorry to Bother You premiered in January at Sundance, and the trailer was released in advance of the film's screening at SXSW. We’re excited about a film that speaks such a truth about society: that rich white people are terrifying.