Google Glass, why are you doing this to me again?
The newest tear-jerking Glass advertisement, Seeds, follows a young man as he carries a very important envelope all the way home to a village in India to surprise his mother. Try to chop up onions while you watch it, so you'll have an excuse.
Directed by Aneesh Chaganty, the film is shot entirely on Glass and was produced by alumni and students from the University of Southern California's School of Cinematic Arts as part of the Glass Creative Collective.
"It's our way of saying 'Thank you, Mom,'" they wrote in the YouTube caption.
Yeah. It's also your way of making people swim through pools of our own tears to buy that ridiculous gadget once it hits shelves. (Google Glass is expected to go on sale to the general public later this year.)
Don't get me wrong. The video is touching. It's well-edited and highlights all the hands-free video glory that could be ours, with no reference to how many times Chaganty must have had to change the batteries.
But the tech titan does this a lot, capturing life's biggest moments from that intimate, POV perspective, without proving any real usefulness for the product, outside of its ability to create more Glass commercials.
Any human being will remember life's most important moments without camera goggles to record them.
It comes across as a desperate attempt (from the Glass Creative Collective) to revamp and reclaim the Glass reputation after the product became synonymous with general douchebaggery and distractability from real life.
No matter how many feel-good YouTube videos they release, the "Glasshole" moniker continues to stick.
The short film was released on May 8, just in time for Mother's Day, and has gained close to 200,000 views at time of publication. The soundtrack is an original song by composer Torin Borrowdale, said Chaganty on Twitter.
Some of the people in the video, including the mother, are actors, reported Mashable.
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