Are You a Biz-Op Junkie?
by Angela Wu
Once upon a time -- and I'm just a touch embarrassed
to admit it -- I threw common-sense out the window and went
searching for an "easy" way to make my fortune on
the Internet. I found what I *thought* was a perfect
opportunity... but in reality was nothing more than a pack
of lies. Fortunately, I was one of the lucky ones who
quickly came to her senses and successfully fought for and
received a full refund.
This isn't always the case. Business opportunities, or
"biz ops" as they're commonly called, often prey
on people who are desperate to start making money from home.
The ridiculous claims of easy money can *seem* so real, so
achievable -- but let's face facts: there's no such
thing as easy money when it comes to starting a business.
You won't make $5000 every month with 30 minutes of work a
day. You won't receive $100,000 in your mailbox just
by sending $5 to the first address on a list. Your
"automated business-in-a-box" will not magically
produce $1000/day while you sit on the beach sipping a cool
The lure of easy money is hard to resist. There is
certainly no shortage of biz ops, and no shortage of people
who are willing to try them. That's a *good* thing in
many ways, to be open to trying new things... but it can
also be dangerous: you could end up in the situation
where you jump from one biz op to another, in an endless
quest for something easier, faster, or potentially more
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I once "spoke" through email with a very bright
guy who has been operating his own successful offline
business for over 10 years. He wanted a change, and so
he came onto the Internet looking for the perfect
Well, he found several that appeared to be perfect.
None of them were -- he found that out the hard way, after
spending several thousands of dollars over the last 3 years.
It just goes to show that no one is completely
"immune" to endless get-rich-quick claims,
regardless of how experienced or educated he is.
There seems to be some sort of belief -- especially with
people who are new to the Internet -- that joining a
business opportunity is the only way to make money online.
It's no wonder, then, that so many biz ops have sprung up to
fill the demand. But whatever happened to creating a
product or service of your own?
Starting a business online is financially very affordable,
when you compare it to the traditional 'brick-and-mortar'
business. What makes people so willing to shell out
several hundreds of dollars for a 'biz op', but equally
unwilling to spend the same money creating and building a
business of their own making?
Remember that 'biz ops', no matter how wonderful they may
seem, aren't a magic bullet. A business is a business,
and they all require time, commitment, hard work, and plenty
of determination. Biz ops are no different: in
amongst the scams there are legitimate opportunities -- but
there's no such thing as a "perfect" opportunity
that's going to be right for everyone.
So if you've been doing the 'biz op tango'... consider
sitting down with a pencil and notepad -- and doing some
good, old-fashioned brainstorming. You just might
discover your ideal business!
Angela is the editor of Online Business Basics, a practical
and down-to-earth guide to building an Internet business on
a beginner's budget. See why it's received so many
rave reviews! Click here: http://onlinebusinessbasics.com/
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