It’s 2018 and I truly believe there is no better time to be in the insights business. Yes, our industry and our clients face daunting challenges—new market entrants, digital disruption, political and regulatory upheaval, and increasingly empowered consumers are just a few. But it is also true that these disruptions have the potential to reveal—to those organizations prepared to tackle them—more opportunities than ever before.
I firmly believe that CMB has never been better positioned to help our clients face both the challenges and the opportunities head on. As we enter this new year, I want to reaffirm our commitment to you—to continue to be your collaborative, decision-focused, creative and forward-thinking partner. I also want to share just a bit about how we are investing in your success—ensuring we help you meet your objectives today and in the years to come.
Investment in groundbreaking Consumer Psychology solutions: Brands that will thrive in the future understand consumer motivations are both critical and complex. Our Consumer Psychology team lend their innovative thinking on the self, identity, and emotions to all of our work.
Developing configurable solutions to solve common problems quickly and cost effectively: Time and cost pressures will only increase over the coming year(s) and we are committed to leveraging technology and processes to deliver tailored results without resorting to cookie-cutter approaches. We’re also excited to offer expanded solutions in partnership with our new parent company—ITA Group—delivering insights into the world of incentives, engagement and cultural transformation.
Staying on the forefront of the latest in predictive and advanced analytics techniques: Massive computing power paired with our Advanced Analytics Team’s expertise give our clients the advantage—providing a best assessment of the future under a variety of scenarios. Clients have LOTS of data that tells them what DID happen, we leverage predictive analytics to tell them what WILL happen—a critical need in a changing world.
Thoughtful and creative solutions from innovative design to co-creation: While a creative approach to a quantitative research design might seem worlds apart from an inventive co-creation workshop—we know meaningful insights aren’t about numbers on a slide and that creativity, curiosity and a relentless focus on decisions lead to the biggest breakthroughs.
Our people are your partners: Your CMB team is smart, client-focused and fun to work with. From our most tenured and expert senior consultants to our incredibly bright and creative associates, every member of your CMB team is focused on helping you and your business succeed.Thank you for your partnership and here’s to a new year full of successes for you and your team.