Persuading or convincing shoppers to buy is an art.
Retailers have a huge list of tactics that influence how consumers shop and for what. Of these, color is known to majorly have an impact on your buyer’s decision.
In fact, according to research, color accounts for 85% of an individual’s purchase decision.
But there is science behind this.
Color theory or psychology is the art of colors that looks at how we perceive, mix, and apply them, and it has a major impact on the buying behavior of your customers.
In fact, according to the Institute for Color Research, people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that 90% of that assessment is based on color alone!
Hence, using the right color schemes can have a huge impact on the way customers communicate with your website.
In this blog post, you will learn more about color psychology and how you can use colors to increase the conversion rate of your eCommerce website. Let’s get started!
What color should I choose for my eCommerce store?
Choosing the right color scheme is a branding choice.
To make it simple, consider your brand’s logo or maybe the color of your products for inspiration.
Don’t think about your store differently from other aspects of your business.
The color scheme that you choose has to be consistent across all the business assets, including business cards, blog graphics, social media, and more.
Ensure that you spend a lot of time choosing colors that speak of your brand.
How can I use color psychology for my online store?
When it comes to color psyche, it has got a lot to do with emotions.
All decisions, even your purchase decisions, are emotional.
This is the reason colors are so impactful.
Human beings are conditioned to link emotions with colors.
This is an advantage for your business. Choose the colors that evoke the feelings you wish your customers to have.
For instance: If you wish to deliver trustworthiness and dependability, blue is the color!
Ever noticed, Twitter, Linkedin, Facebook all use this color?
Since blue is often referred to as the color of trust, several logos of the finance industry contains blue—Bank of America, Visa, Paypal, Deutsche bank, etc.)
What are the important considerations of color psychology?
1. Think of your demographics
Since not everyone has the same color preferences, they are likely to respond differently to a single color.
Now, this can be really tricky!
If your business targets a wide demographic, choosing a particular color scheme can be really difficult.
Apart from the niche of your eCommerce store, other factors like culture, gender, and age also leave a huge impact on the color preference.
If your business targets both men and women, make sure you pick a color that appeals to both of them.
To overcome this situation, some websites offer a choice to develop personalized profiles by asking customers to choose a color according to their preferences.
For instance: Twitter offers different themes and color options that you can pick according to your taste.
The same applies for culture.
For example, white is the color of purity for the people in the west, it however, indicates a completely different story in Asia.
Therefore, you need to consider the people you serve.
Make sure you think of all the demographic factors and make a decision on the basis of it.
2. Choose according to your products and industry
The industry and your products are going to play a big role when you choose a color for your eCommerce store.
It is recommended that you take a look at your competitors to better understand this.
Look for the color schemes they’ve chosen and other visual elements that you could play around with.
This will give you a fair idea about what’s trending in the industry.
3. Consider the user experience
User experience should come above everything else.
And the most affected aspect of using colors is user readability.
Make sure you do not use the colors that would result in your users hitting the back button.
Avoid using colors that are high in contrast.
While it is a great idea to play around with graphics, make sure you check the contrast value on the colors to see if they complement each other.
Colors play a crucial role in how people interpret your website. It has an impact on your user’s credibility, authority, and the emotion you want them to feel. In fact, using the right color on your website is known to increase conversion rates by 34%! However, it is imperative that you do a thorough research before zeroing on the color of your website.
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