Forrester Wave: Marketing Measurement And Optimization Solutions, Q1 2022
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How can a smart, agile analytics program transform strategy and optimize ROI? Frontier Communications was facing a critical set of business changes amid an already turbulent environment when it asked that question. At a recent ANA event, we sat down with Chad Milligan, Marketing Director of Media Analytics at Frontier Communications, for a deep dive into how the company evolved its strategy based on data-driven insights to optimize spend and increase ROI – and what other organizations can learn from Frontier’s success.
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