An Excerpt From Client’s First: The Two Word Miracle
Yes, we have been lucky and we have worked hard. We have invested in marketing because we know that even executives at McDonalds and Walmart cannot sit on their laurels no matter how many satisfied followers they have. The reality of the real estate market is that it is cyclical and there is no right or wrong time to enter it as opportunities and dangers are always present. The real secret, and if we are talking secrets here it cannot be what everybody else guesses, is how we treat our clients.
But, how do you prove it? How do you know if Clients First is the real reason for our success? What is the formula? How do you subtract Clients First or divide Clients First? Maybe it’s not as simple as arithmetic but the question still cries out. How do we prove our work?
The scientific community grapples with this question all the time. Scholars have all sorts of rules and procedures by which they move from postulating to theory to scientific laws. Criminal investigators have well-documented methods by which they narrow the field of suspects until they have enough evidence to make an arrest. In our civil courts, cases are decided after a preponderance of evidence has been presented. The medical community argues over the anecdotal proof of naturopaths versus the results of clinical trials. There are probably hundreds of ways to prove or disprove anything. So how do we prove Clients First?
Read the rest of the story. Order your copy of Clients First now!