Continuing its large-scale campaign “The Truth Is Worth It”, the New York Times is releasing a new video on the eve of Earth Day. To do this, the journalists went to the Galapagos Islands. For a week they lived on a boat and watched the surrounding nature and fauna, watched how the marine life was changing.
The campaign aims to demonstrate how difficult it is to find the truth.
Environmental issues are increasingly highlighted in our time. And brands that visually and creatively demonstrate the scale of the problem of the audience – definitely will not go unnoticed!