Garden Products Retailing - UK - July 2014
“Garden centres have developed robust strategies for compensating for the risks associated with peaks and troughs in demand caused by variable weather. We are seeing far more major garden centres investing in refits and extensions. More space in garden centres is sheltered from the weather, including areas where plants are sold. And far more space is actually enclosed and heated, making for a pleasant shopping environment throughout the seasons. Businesses have realised the importance of creating more reasons to visit and are investing in expansion of their concession operations as well as in-store restaurants and coffee shops. Added leisure attractions such as play areas and ice rinks, both permanent and seasonal, will encourage more people to visit, stay longer and spend more.”
- Jane Westgarth, Senior Retail Analyst
This report answers the following questions:
- Will more garden centre shopping go online?
- Are supermarkets grabbing share from the garden centres?
- What should garden centres do to attract the next generation of gardeners?
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