The Do The Right Thing test is pretty straightforward: do the right thing so you can sleep at night. If you can’t sleep at night, you’re failing the test.
If you’re doing anything right, you’ll come to a few crucial moments when you know this is the time you can choose to do the right thing, or the thing that makes life (and maybe business) easier now. It is incredibly tempting to do the easy thing. Or do the thing that makes business today better. And a lot of important people may say that this is how business is done. This is the way you have to run your business because everyone before you ran business that way.
But I refuse to believe that. I refuse to believe that you can’t do the right thing and make a successful business.
And I think it takes a few people who decide to do the right thing to set the precedent and show that you really can do the right thing, and do good business.