The W.K. Kellogg Foundation was established in 1930 by breakfast cereal pioneer W.K. Kellogg, who defined its purpose as “…administering funds for the promotion of the welfare, comfort, health, education, feeding, clothing, sheltering and safeguarding of children and youth, directly or indirectly, without regard to sex, race, creed or nationality.…” To guide current and future trustees and staff, he said, “Use the money as you please so long as it promotes the health, happiness and well-being of children.”
The foundation receives its income primarily from the W.K. Kellogg Foundation Trust. In addition to its diversified portfolio, the trust continues to own substantial equity in the Kellogg Company. While the company and the foundation have enjoyed a long-standing relationship, the foundation is governed by its own independent board of trustees. The foundation receives its income primarily from the trust’s investments.