People rely on the real views and experiences of others, especially when it comes to helping them decide which products and services to buy and use. In fact, we recently found that 90% of people say they use reviews before making any kind of purchase. But what happens if some of the views shared aren’t real and authentic?
The internet is full of tips and references on how to find false reviews: use of native language, the reviewer has only written one review and has no avatar/profile picture, and so on. But do these tips really work reliably? Is it as easy as everyone thinks to find a false review just by looking at it?
Let’s first understand what is meant by a fake review:
What is a false review?
On Trust buddy, a review is false if:
- It doesn’t represent an honest service or buying experience
- It is a thoughtful attempt to use customer perception or performance.
Science shows that people are unable to spot fakes reviews
The truth is, the normal human finds it hard to decide what is true and what is false.
In fact, a study of 25,000 people shows we are only 54% correct when asked if a person is dishonest to our faces and when looking exactly at reviews, only 57% of people were able to precisely find a false review, just by observing at the content. This slightly improves to 65% in tests where the contributors were provided with more info about the reviewers.
The precision rates are far from considerable.
It’s vital that Trust buddy endures to fight false.
Trust buddy is built on the principle of being available and open to all – a place where customers’ voices can be heard, and where brands can also reply and cooperate. We work extremely hard to preserve fair stability between customers and brands. 70% of global customers believe that the control of customer reviews is a serious concern and 56% of people want more clarity about how review portals post their reviews. That’s why, at Trust buddy, we make sure customers’ views are public as soon as the review is written, with no brand able to pre-moderate or edit any of the content.
Constructive feedback helps brands listen, involve, and advance their service experience, which is of advantage for everyone.
There will, however, always be a small group that attempts to manipulate the system through false.