Danone, One Planet. One Health
In 2017, Danone unveiled a refreshed logo and its very first company signature: One Planet. One Health. These words reflect our vision that the health of people and the health of the planet are interconnected. It is a call to action for all consumers and everyone who has a stake in food to join the food revolution: a movement aimed at nurturing the adoption of healthier, more sustainable eating and drinking habits.
RECONNECTING PEOPLE WITH THE FOOD THEY EAT
At Danone, we believe that each time we eat and drink, we can vote for the world we want to live in. This powerful idea is at the heart of the ongoing food revolution, a movement inspired by people who care about where their food comes from, how it was grown, how it arrived on their plates and how it impacts their health and the health of the planet. We call those people the food generation.
At Danone, we believe that global food and retail companies can play an important role in this revolution through a transformation of their business models, moving away from standardized food systems to new models based on local diets and leveraging local sourcing. We believe a healthy body needs healthy food. And healthy food needs a healthy planet. All with healthy ecosystems and strong, resilient social structures. We believe in a food and water ecosystem that works in harmony with people, communities and the environment. Our dream is to make the Danone logo a symbol of positive change to build a healthier world through food. With our company brand idea, we can bring together our mission, values, brands and social initiatives.
The Danone company brand will allow us to demonstrate our uniqueness into a driver of growth and add extra equity to our brands, to build consumer trust.
THE CHILD STAR: AN ICON INVITING EVERYONE TO JOIN THE MOVEMENT
Together, the new signature and logo—a refinement of our child gazing up to a star—carry a sense of optimism for positive change while embodying the same pioneering spirit the company has always had.
In 1972, Antoine Riboud, the first Danone Chairman and CEO, said, “There is only one earth, we only live once.” Those words kick-started a vision that lives on today: to bring health to our planet and to generations of people through our company and its ecosystems now and in the future.