Today on the show we are learning from Ariel Kaye, the founder of PARACHUTE.
PARACHUTE is a modern lifestyle brand committed to making you feel at home. Founded in 2014, it began as an online-only, direct-to-consumer brand with a curated assortment of impeccable bedding products. They've since expanded their product offerings into many areas of the home - including bath essentials, baby, rugs, even a mattress.
Today they have 9 brick-and-mortar retail around the US and plans to expand into more than 30 by the end of next year. In this ep we’re chatting through those first few years of building this business, an early mistake she made on getting started and the channels you might not have considered that are working well today.
LINKS WE MENTION:
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
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