- Tone Of Voice
- Color Palette
- Illustration Library
- Grid System
- Best Practices
Tone Of Voice
Each element of our vision is tied back into the core message of ‘Practice Happy’, to align aspects of the brand and evoke emotion. Our promise is consistent with the voice of our brand and the communication tone is key when we are building a bridge with our customers. Single-mindedness is a powerful lever in communicating a clear message to customers, which is absorbed through simplicity and repetition.
Our writing style is focused on communicating for four different purposes. They are
- New User
- Existing User
- Plus Elements
- Starting your online health practice is simple & cost-effective with coreplus. Take the next step today.
- Have things changed? Create your own health practice online and manage it with simplicity and effectiveness.
- Too much admin? coreplus helps you streamline your healthcare practice saving time, frustration & money. Switch to coreplus today.
- Maximise your growth potential with a digital health practice tool that has all the key features to scale your healthcare business at a fraction of the cost.
- Medicare cash flows faster with coreplus’s integrated Online Claiming technology
- Connecting, helping and growing thousands of health professionals using coreplus.
- Practice Happy: use Australia’s leading online Digital Health practice management software as a service, any time, from anywhere, with any device and internet browser.
- For the modern health professional seeking quality patient & practice management software accessible anywhere, anytime.
The logo is a composite of an origami-styled multicolored triangular symbol and the words “core” and “plus” concatenated into one word “coreplus” with the tagline “practice happy”, depicted with the tagline “practice happy”, the words “core” and “practice happy” are in light grey and the word “plus” is in dark grey.
Secondary Logo Suite
The coreplus logo can be used with or without the strapline, ‘practice happy’. The lock-up with strapline is the preferred logo however the strapline can be dropped where it becomes difficult to reproduce, ie. at small sizes or on alternative print applications.
The Extensions of the Logo
The origami pyramid as a symbol demonstrates the possibilities to the user in working in the “core” of the product, being the patient and practice management, and then extending the functionality to suit their practice needs and taking advantage of the “plus” elements of coreplus. The user becomes the origami artist, changing the shape of coreplus to suit their health practice needs whilst retaining a solid and strong patient and practice management core.
The origami pyramid is comprised of eight (8) equilateral triangles of diverse colors, four (4) of which are placed to form a larger equilateral triangle, three (3) of which connect at the points of the larger triangle and one (1) which is placed at the bottom right of the larger triangle, depicting an equilateral triangle folded toward the viewer or positioned on a different plane to the other triangles.
It is designed to communicate that coreplus is a patient/ practice management solution that extends functions and workflow into four key areas i.e. cashflow optimisation, online add-ons, referrals and eHealth by using complementary, attractive yet different colours.
Minimum Clearance Space
The minimum size the coreplus logo may be reproduced is 45mm.
To ensure the coreplus logo is not compromised by other graphic devices, use the minimum clear space guidelines. Use the height of a full triangle (marked ‘X’) as a proportional measure. No other elements should breach this area.
The coreplus logo must not be used in any of the ways shown at below. It must not be stretched, squashed, placed at an angle or distorted in any way.
The colors distinguishes our brand as well as helps us diversify and showcase consistency across the “plus” elements of our product.
The coreplus colour palette consists of 2 key colours plus accent colours for each section of the program. The CORE colours are Pink 206 and Orange 165. These two colours should be used on the home page of the website or whenever the output is about the practice management component of coreplus or coreplus generic.
When we move into discussing the additional features of coreplus then we use their specific colour palette. The colours below are NOT designed to appear together on the same page accept as accents (see website example).
The typography reflects the sentiments of boldness, uniqueness and clarity for our audience.
Museo Sans is used for all coreplus branded communications. The font family consists of 5 weights: Museo Sans 100, 300, 500, 700 and 900 italic
Typeface Color Palette
The illustrations convey the context and emotions of our users. Illustrations helps to simplify complex scenarios.
The illustrations plays a significant role in marketing, supporting the messages of the brand and elevates the stories we tell. They are commonly used in the following touchpoints:
- websites, landing pages, microsites, service sites
- social media
The grid system is a way to structure and present content and imagery in a much more readable, manageable way on screen. Designing helps to build understanding and brings order to the page as well create an experience for the viewer.
The container size on the current site is 1190, with gutter of 25px on each side. This makes it technically 1140px for content.
- The container size: 1190px
- Each side gutter: 25px
- Content 1140px
Use these principals when creating compositions for our communication platforms.