They’re unique. Show them you’ve noticed.
Instantly identify differences between your visitors and customers to deliver the personalized experiences that matter to them. With Adobe Analytics, you can dive deep into customer data for segmentation analysis to get a precise and comprehensive view of your visitors — and a clear understanding of where your greatest opportunities lie with ad hoc analytics.
Features of advanced segmentation
Easily compare concise visitor segments side by side to identify new audiences, gather actionable insights, and see how customer behavior changes over time.
See how your visitors use — or don’t use — your digital properties, and leverage the insights to improve site design, navigation, content layout, product affinity, and conversion.
Connect and combine customer data from traditional, digital, and in-store marketing channels to get a more comprehensive view of unique customer behaviors and attributes.
Analyze large numbers of variables simultaneously to quickly turn new relationships into actionable audiences for further analysis, targeting, and personalization.