On the 11th year of staging the most prestigious beer drinking contest in the country, more than 2 Million Pesos worth of cash and San Miguel Beer promotional items await the winning teams. it kicks off with the media edition (Cebu City Media Edition was held last August 10, 2010 at You Bar Parkmall), followed by San Miguel - wide employee version. The National Beer Drinking Contest will culminate with the staging of the Consumer Edition late this year that engages at least 300,000 beer drinkers annually. Try outs are ongoing until October 31, 2010. For more details, call 02-632-BEER(2337) or text 0922632-BEER(2337).