If you’re currently promoting your business, you might not be making the smartest marketing decisions. If you’re using Google Analytics, make sure you take full advantage of its Multi Channel Funnels. Top Conversion Path Results will identify top referral paths. Use filters to display the most minute details. The Time Lag report shows how long it takes users to convert upon landing on your site. Finally, Path Length reports can show how many times a user visits a site before they make a purchase.
- Taking time to understand your customers’ buying journeys can help you make smarter marketing decisions.
- One mistake I encounter regularly is marketers failing to look any deeper than the revenue report within the e-commerce overview in Google Analytics.
- The Time Lag report provides information on how long your users may be taking to convert after first visiting your website.
“Most purchases are the result of several interactions, so it’s essential that marketers understand how to analyze these interactions within Google Analytics.”