Shopping online is a major convenience, with most internet users feeling a pretty high degree of comfort around the concept of purchasing items 'sight unseen'. One area of shopping that may still cause consumers some hesitation is the idea of purchasing food online. That being said, there is one segment of the online food market that is having a great deal of success. Consumers are buying beef online in large numbers, realizing that the selection and quality are very attractive, and likely unmatched in their home supermarket. There are many benefits to buying beef online. For most consumers, the primary benefit is the wide selection available. It seems that the truly experienced butcher shops are becoming rarer and rarer in most neighborhoods. Many consumers have never had the privilege of shopping in such a store. Now, with the online opportunities, consumers have the ability to find virtually every cut of beef, purchasing from highly knowledgeable vendors. From roasts to filet mignon, the range of beef choices is sure to meet the needs of every cook. Not only can the buyer shop for the perfect cut, they can also select the desired grade, insuring a top quality product. In many instances, the beef is not precut, but rather hand-trimmed after the order is received, further insuring the best results. For the most discerning of customers, it is frustrating to have a limited local selection, particularly when it comes to those shopping for a high grade product. The convenience of online shopping is an additional benefit, allowing the consumer to compare beef cuts, grades, delivery options, and of course, prices. Savvy online consumers take the time to do their research, knowing that there is a wide variety of online beef sellers available. With more and more consumers looking to find the best products with the highest quality, the trend of buying beef online is sure to continue.