Breakthrough research headed by a team of marketing professors, including Goizueta’s Assistant Professor of Marketing Daniel McCarthy, reveals how investors can better predict a company’s worth.
Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like customers, with extreme care. His research… Read more »
Assistant Professor of Marketing Daniel McCarthy in partnership with Peter Fader, a marketing professor at Wharton, presented a new method of valuing publicly-traded retailers that focused on customer retention.
Assistant Professor of Marketing Daniel McCarthy developed a model to assess the Blue Apron’s ability to acquire and hold onto its customers.
Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data is all there and Goizueta’s Ryan… Read more »
A new video published by Goizueta’s Jagdish Sheth discusses the economic factors that caused many United States citizens to vote for Donald Trump in the 2016 presidential election.
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.
Assistant Professor of Marketing Ward’s comments to the AJC goes coast-to-coast. Her research includes gift giving and why we may not be as good at it as we think.
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please… Read more »
Before she ever set foot on campus, Meredith Hork 06BBA knew she wanted to come to Emory. In fact, Hork’s first visit to campus was when her parents dropped her… Read more »