"TYR was interested in making a foray into the beverage landscape but did not have the executional capabilities in place to address functional requirements across product development, manufacturing, and distribution in a different industry. In Mahaska, we found a vertically-integrated partner who could offer a turnkey solution able to address all aspects of the process from product formulation to placement in retail. In addition to being a trusted partner, Mahaska has been a dedicated steward of the TYR brand. From top to bottom, Mahaska personnel have been ready and willing to assist the TYR brand in every aspect of our business, including regional sales, marketing, and event activation in both beverage and apparel."
Matthew DiLorenzo, CEO of TYR Sport