Miu Miu is an Italian luxury brand specializing in women’s clothes and accessories. Miu Miu is founded by Miuccia Prada. If that sounds familiar it’s because Miuccia is the granddaughter of Mario Prada – the founder of Prada. The brand was launched in 1992 and the name Miu Miu comes from Miuccia’s family nickname.
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Miuccia Prada is the head designer of Prada as well as the founder of Miu Miu with Miu Miu being the subsidiary of Prada. The brand is not specifically designed for a younger audience but it has a youthful spirit and a contemporary approach to femininity and plays wonderfully with prints, colors and textures.
The Italian fashion house launched in 1992 with a collection based on cowgirls with suede jackets and skirts – and a lot of fringe. The brand showed their first menswear collection in Paris during fashion week in 2006. Miu Miu launched their first perfume in 2016, expanding from the fashion and accessories markets – Miu Miu sells bags, shoes, ready-to-wear, accessories, jewelry and eyewear!
Miu Miu introduced Upcycled by Miu Miu in 2020. Upcycled by Miu Miu is a collection of vintage dresses that Miu Miu repurpose and do up, so they can be worn and shown love today as well.
Miu Miu has had multiple spokespeople and of all ages – the list includes Kirsten Dunst, Maggie Gyllenhaal, Joan Smalls and more. The brand also made a campaign, Women’s Tales, in 2011 which consisted of short films produced with high-profile female directors featuring Miu Miu’s most recent collection. Four of the films came out in 2011 with another coming out in 2013.