February 16, 2000
*Netcentives to Acquire Post Inc.
Online infrastructure and software development services company, Netcentives, said yesterday it had entered into an agreement to acquire customized e-mail marketing services agency, Post Communications, San Francisco. The agreement is expected to be final by the end of April. Post Communications offers e-mail relationship marketing and database management services to an estimated 23 million consumers for clients including CDNow, Columbia House, Office Max, Victoria's Secret and Wells Fargo. Netcentives said it would be offering approximately 6.3 million shares of its common stock for Post Communications, a current market value of approximately $333 million.