<b>Elaine Welteroth, beauty and health director</b>
"I love eyeshadow. And by that I mean I love to look at all the pretty, seductive colors in palettes that go untouched for, well, ever. At best, I'm a reluctant shadow wearer, reserving those bold eye moments only for the rare adult-prom-equivalent event. But the cool thing about this app is it reminded me how not over-the-top eyeshadow can actually be on an ordinary day at the office. In all of 2.5 seconds, it transformed me from one of those no-time-for-makeup moods (which, as a short hair newbie is a bad, bad idea for the ego!) to the rocker-chic version of myself. The return to my real reflection—sans app—was motivation enough for me to whip out one of my neglected palettes and go to town!"