Before considering website layout or design, we offer a consultation service in order to understand your business objectives, ethos and brand. From this initial research we clearly define your target market and predict how the website may need to adapt in the future.
Before designing your website we will gather all company identity materials, such as logos, advertising materials and unique selling points, and formulate a digital design plan.
The next step in getting to know your market is to carry out some research on what your competitors are doing. It is always useful to know how your competitors are marketing themselves
in order to get some ideas on what to incorporate - and perhaps what to avoid on your own website.
Once a target audience has been established, it is very important to relate the style and design of your website to the audience that you are trying to reach. We will carry out research into popular and current trends within your specific fields to create an appropriate website style.