The folks at the Delray Beach ITC have amped up their non-traditional marketing techniques, following up their Volley Girls (no, but thanks) and their backcourt murals (five thumbs up) with the tournament’s first ever soundtrack, entitled “Making a Racquet”.
The album features winners of a Florida artist music search, including the now defunct Coexist Scientist (which again proves that bands I like or want to like are always the ones that break up. Meanwhile, Sean Paul is still making music…), the reggae sounds of The Resolvers, and Jacob Jeffries, who sounds an awful lot like David Gray.
From ITC head honcho John Butler: “We all fell in love with these performers as soon as we heard them. And to have them all together again at one show… What a way to kick-off the holidays.”
Proceeds from the album ($7 apiece) will go to the Milagro Center, an organization that exposes underprivileged kids in Palm Beach County to all forms of art.
And to celebrate the release of this soundtrack, Butler and his camp are throwing a party tonight at 8 pm at City Limits. Beginning tomorrow, twenty retail outlets on Delray Beach’s fabled Atlantic Avenue will take over sales of the CD. This includes shops, boutiques, bars and restaurants that separates ITC’s tennis stadium from the beach.
I’ve been really impressed with the way that this tournament has brought together different parts of the local community in a very grassroots way. Especially now with the economy (and the world) how it is, it’s nice to know that no tournament is an island.
More info: Making A Racquet CD release party, Friday, November 19, 8 pm at City Limits, 19 NE 3rd Ave in Delray Beach. Admission is FREE. For more information call City Limits at (561) 279-8222.