I saw this in the store and this shade got my attention. My favorite lip shades are baby or very light pinks, so this looked like it was right up my alley. I really do like the shade and I know it's a gloss, but it would have been nice if it had more pigment to it because it went on pretty sheer on my lips. I put on several coats to try to get it more pigmented or concentrated, but it only improved a little. I do still like the gloss though.