This unit was ridiculously long, I had to investigate different methods of market research and link it to a well known business such as Coca Cola.
Further on into the unit we had to produce primary research on a company of our choice. I went with McDonalds and decided to do some research on their promotional campaign “Easy Win Monopoly”.
It involved a lot of written work, screenshots and manually putting together questionnaires but I stuck with it and got the distinction criteria. I also found out that McDonald’s “Easy Win Monopoly” campaign was worryingly effective and that they will eventually take over the world.
Note: P5, M3 and D2 are all in the same folder as they each contribute to the primary research task.