(CNN) -- For the past decade, millions of Americans have passed on the biggest football game of the year to watch something way cuter. By now it's an established fact: Television doesn't get much more adorable than puppies.
"Puppy Bowl," Animal Planet's alternative programming to the NFL's Super Bowl, is the sublime result of pairing a bunch of wiggly puppies -- 66, in fact -- with squeaky toys and a mini-stadium set. Add a "rufferee" and a kitty-filled halftime, and every floppy tackle or slobbered-on football inspires an unintelligible burst of baby talk and giggles. That's the power of puppies!
Ahead of this year's most big game, we take a look at the Puppy Bowl, by the numbers.
10 -- Number of Puppy Bowls on Animal Planet, including this year. "Puppy Bowl X" premieres at 3 p.m. ET and PT February 2.
2 hours --Official length of each year's "Puppy Bowl."
6 -- Times it's replayed on Super Bowl Sunday. It's not really a 12-hour show!