We may never know for sure what Kevin Garnett said to Carmelo Anthony in a bout of trash talking during the Knicks-Celtics matchup last week at Madison Square Garden.
But we do know what the internet thinks he said: "Your wife tastes like Honey Nut Cheerios," referring to Mr. Anthony's wife, La La Anthony.
Mr. Garnett and Celtics coach Doc Rivers have denied this, but regardless of whether it's true or false, it drove a lot of Twitter mentions for Cheerios last week, which was up 122,000 comments over its average, good for No. 1 on this week's Brand Chatter Chart.
Cheerios also has TV ads airing, but those had little impact in social, according to social-measurement firm Bluefin Labs. Most of the comments are connected to the feud, not the ads.
Ms. Antony certainly noticed and took credit, tweeting to her more than 2 million followers:
Not for nothing,but we ALL deserve a check or some free cereal 4all the publicity we've given Honey Nut Cheerios! LOL #cantbelieveeverything— LA LA(@lala) January 11, 2013