Back in February Josh de Lisser's BOOM Burger graduated from a Jamaican barbecue pop-up in the Earl of Portobello in North Kensington to a full-time storefront a few streets away in Notting Hill.
Despite a flood of burger joints in the capital I was tempted to venture over by the lure of this exotic Caribbean derivative.
I found the restaurant stuck quaintly under the Westway Flyover, stamped in the national colours of Jamaica, and with some pretty salty looking locals lounging on their bikes and sat on the pavement in front.
While the exterior is fairly uninspiring, inside BOOM burger is cosy and close, with banquettes to relax in and the serving area near enough to where you're seated for diners to get the buzz from the creative process at the griddle.
The walls are decorated with reggae and ska album covers and the music piped over the speakers is the same, varying from gentle modulation to fervently shouted prose.
The menu has several burgers on it, plus plantain fries, jerk chicken wings, salad and salt fish fritters.
A few short years ago, buying a burger in London meant shelling out no more than £5 and not expecting anything special.
Today, however, with the reimagining of fast-food and comfort food as a culinary event there is huge competition among chefs to out-do one another, laying on the best ingredients and either the newest twists in fusion cooking or the purest examples of the classics.
Either way it makes for an interesting food scene and BOOM adds a distinct London via Jamaica buzz to it.
De Lisser, who grew up in London but spent his vacations visiting family in Jamaica, has tapped into that quintessential West London vibe for spicy Caribbean cuisine that grew from the immigrant Windrush families that came to England back in the late '40s.
Ordering one of their signature BOOM burgers, a beef burger with salad and bacon jam, I reluctantly had to forego the jerk chicken burger - which looked incredible.
But I accompanied it with plantain fries, a welcome change from regular fries which everyone tries to do differently but ultimately taste the same, and salt fish chilli and herb fritters.
The fritters, some five or six of them, came arranged on rocket with a seasoned mayo dip. As expected they had a great salty, pungently seaside flavour but were also quite crisp on the outside with a texture more like grilling than frying. They were cooked just right, not overdone, very soft in the middle and delicious. Probably my favourite thing on the menu.
The burger, a thick beef pattie, complimented with red onion, tomato and melted cheese, in a lightly toasted brioche bun was very juicy and richly flavoured. It came with a healthy serving of de Lisser's signature bacon jam. A very good burger.
Presented simply in a plastic tray for £8 it came with plantain fries that were chewy and fat, but benefited also from the seasoned mayo and hot sauce you will find in bottles on every table.
A very good burger experience, which I'll be back to try out the rest of the menu.
272 Portobello Road
London W10 5TY