Chuck your brand guidelines out the window and start a conversation. Try these two approaches for building your brand through content marketing.
With today’s savvy consumers, your brand’s role must become muted and resourceful. Engaging content is now seen as a leading form of advertising. For example, Target’s new Chief Marketer, Jeff Jones, said: “The lines between products, services and marketing continue to blur. We will keep pushing ourselves to think in terms of content, not just campaigns.”
See on www.blueglass.com