Litter and You’re Rubbish
Keep Australia Beautiful encourages and manages tens of thousands of community volunteers around Australia, empowering the Australian community to protect and conserve the natural environment through individual actions. The Keep Australia Beautiful Council (KABC) of Western Australia commissioned these billboards, bus sides and posters to graphically illustrate the point that if you litter you are a piece of rubbish as well. Litterers are shown surrounded or covered by bugs, seagulls and rats.
The Litter and You’re Rubbish campaign was developed at Marketforce, Perth, by executive creative director/art director/copywriter Andrew Tinning, account executive Abi Weatley and account director Ronan Freeburn, with photographer Allan Myles and retoucher Madeleine de Pierres.