Montreal Canadiens Director of Media Relations Dominick Saillant reveals what it takes to get a sports PR job with hockey's most decorated franchise.
Getting the Job
Qualities for a good PR employee include:
It is a priority to be able to speak and write in French and English to be part of a communications group for a Montreal sports team.
Montreal's geographical location is unique for the NHL. It has immediate exposure to French-Canada while remaining just miles from the media-rich Northeast region of America.
Being able to benefit from international and national coverage is excellent for the organization, and certainly for the league in terms of visibility.