“J&B Whisky” is a scotch blended whisky. The “J&B-Rare Blend”, the standard J&B whisky brand, is a blend of 42 Scottish malt and grain whiskies. Its charactaristic green bottle with yellow and red label are world wide known but if you ask people, even ardent J&B-drinkers, what the abbreviation “J&B” means not many can aswer you that the two letters refer to the names of its founders “Justerini & Brooks”. The company, originally “Johnson & Justerini” was founded in 1749 in London (UK), delivering fine wine and spirits to various up-scale aristocratic households, as well as supplying the then British King George III. In 1910, Johnson & Justerini was bought by Alfred Brooks and renamed “Justerini & Brooks”. In the early 1950s “J&B” merged with another company to form “United Wine Traders Ltd”,and by the end of the decade it had conquered America. From this sound base, and helped by another merger with “W. A. Gilbey Ltd, the London Gin makers", the brand went on to win over the world and became today’s second best selling blended whisky in the world after that other strange whisky fellow “Johnnie Walker”. “J&B”-whisky not only became a household name in hotels, bars and private homes but during the 60’s and 70’s it also became a fixed staple in the cultural world.
Seeing someone pour in a drink is nothing special but what makes this scene so special is the way Fulci directed Marisa Mell when fixing the drink. During a conversation with one of the other characters, Marisa Mell in a flower power bikini top, walks to the bar placed on a small table with a lamp. Instead of turning around with her face to the camera while pouring the drink she keeps standing with her back to the viewer and camera only opening her legs just a little bit.
"Nude per l'Assassino" from 1975 with Edwige Fenech as Magda Cortis where the killer is pouring a glass of whisky
So in the end you can say that a giallo always had to have as a characteristic next to the black gloves and a bloody sharp razor blade a few scenes with J&B. Cheers!