A profitable collaboration with one of Australia's biggest celebrities has relaunched as stand-alone brand.
JLH by Jennifer Hawkins will launch as a stand-alone venture for spring/summer 2012, following a successful partnership with footwear supplier Siren.
The capsule collection JLH for Siren was released as an affordable, fashion-forward line which retailed between $150 and $180.
It was sold online and through retail stockists including Myer, Mathers shoes, Dare Shoes, Joanna Mercer and Sidewalk Soul.
The relaunched spring/summer 2012 collection features 23 styles, with colours ranging from burnt orange and tan camel to lipstick red and classic black.
It includes feminine pumps, strappy heels and wedges priced between $189.95 and $269.95.
Since being crowned Miss Universe 2004, Jennifer Hawkins has secured a number of lucrative contacts including Channel Seven, Covergirl Cosmetics, Pepsi, Lux, Loveable, Mount Franklin, Bioglan and Myer.