VidMob has closed an additional $6.4 million extension to its previously announced Series A financing. The additional funding will be dedicated to growing the company’s Engineering and Data Insights teams and expanding the company’s presence with the opening of a London office.
The London office will be led by UK Sales Director James Bacon who will oversee the company’s expansion into Europe. Bacon, a former Google and Endemol executive who ran the YouTube Premium Content Solutions business in Europe, the Middle East and Africa.
Bacon commented: “Marketers need a variety of formats and copy lengths optimised for each platform, but producing video on this scale can be creatively challenging, time consuming and expensive. With VidMob’s workflow platform, creative analytics and network of freelance creators, we help brands get video right.”
The company has raised $20 million to date, achieved a tenfold increase in revenue in the past year, is a badged creative partner with Facebook, Instagram, Snap and Twitter, and works closely with Pinterest, YouTube and LinkedIn.