At the start of the new year everyone makes resolutions, "I'm going to take better care of myself", "I'll save more money", "I'll spend more time with my family." There's a Chinese old saying "A year's plan starts with spring". Beyond what we resolve to do personally, we need also consider what we need to do for our business.
With three decades of successful brand and business building experience, CenterBrain has seen a few New Years come and go, and here are some tips we can give for starting your Business New Year out right.
Do a "Company health check"
Same as you, your company needs an "annual check-up". It's important to be aware of the symptoms of bad business health, such as these.
Have sales declined?
Is a major customer unhappy or not as close to you as they used to be?
Are profit margins being squeezed by your competitors?
Are employees resigning?
Are there no new products or innovation in the pipeline?
There are a number of other symptoms that may be unseen to you. Just like you wouldn't try to play physician for your own body, it's probably not a good idea to play physician for your business either. Perhaps it's time to have some experienced, fresh eyes take a look at your business to see what you may be too close to see. That's where CenterBrain Partners comes in.
Read on to learn about 4 fast and effective ways we can put your business on the path to better health that will ensure prosperity in 2018 and for many years to come!
Get a prescription for profit with CenterSight
Fast and fresh thinking. Rapid-results
Fresh eyes on your business can help illuminate issues and then create a prescription for solutions. After three decades of business-building we've seen it all. We bring this wisdom to your business in a Rapid-Diagnosis and Rapid-Solution Prescription that lets you laser-focus your team's efforts and build sales and profits in the New Year.
How it works: Six simple steps, all completed in less than 10 days!
1. Outline your key concern (A sales decline, Lack of Innovation, Competitive Pressure etc.)
2. Provide us with the necessary background documents
3. Allow us to interview key executives
4. Participate in a ½ day problem-diagnosis presentation
5. Participate in a ½ day problem-solution brainstorm session
6. Participate in a ½ day solution-prescription presentation
Who it's for: Executives and key business managers
Process Leaders: Mr. James Ebel, Dr. Li Kang, Ms. Evian Qiu, Ms. Cora Zhong, Dr. Emma Du
Build a Warrior Workforce with the CenterBrain Institute
Engage the CenterBrain Institute and build a warrior workforce!
Doing business without trained employees is like going to war without trained soldiers. You might win, but only if you're lucky. We can change the odds of winning to your favor with a workforce that has the tactical and strategic knowledge to recognize opportunity, take advantage of it, and beat the competition in sales, marketing, innovation, and new product development. Read on to learn how.
What you'll get: Practical brand and sales training for business professionals and executives
What you'll learn: Frame, Fracture, Focus, Create, Campaign…Five steps to developing effective brand positioning, advertising strategy and go-to-market execution.
How it Works: Developing brand positioning and an effective go-to-market strategy is the cornerstone for success in the market. This intensive training workshop guides participants through the 5-steps that serve as building blocks towards this goal. Practical templates are used to teach participants how to frame their product story, fracture the idea in order to identify potential product benefits, focus the idea using positioning and strategic briefs, create copy for advertising, and finally develop a go-to-market campaign. This course is based on 35-years of practical application of this process in the marketplace, that has resulted in $5 billion in new sales for clients each year.
Training takes only two days!
Who it's for: This is an ideal workshop for serious business persons who need to gain skills fast and apply them to generate sales immediately.
Process Leaders: Mr. James Ebel, Dr. Li Kang, Ms. Evian Qiu, Ms. Cora Zhong
Go global! First Stop USA, with our one-stop cross-border solution
A complete, one-stop service, to build your brand and drive sales in the U.S.
No longer are you limited to companies who provide ½ the solution to your cross-border e-commerce initiative. Our Sino – U.S. team members are experts, experienced, and they have the know-how to deliver results. Here is what you'll get.
1. We establish your U.S. Amazon and Walmart.com account
2. We create and register a U.S. brand name that consumers will love
3. We develop a U.S. brand logo
4. We select the right products from your line to meet the needs of the U.S. consumer
5. We precision-craft your brand positioning and promotion for U.S. e-commerce selling
6. We create accurate U.S. packaging and appropriate English-language consumer response
7. We create an e-commerce flagship website to promote your brand
8. We offer you China-based account management and U.S.-based channel and consumer management
9. We connect your brand to how the consumer thinks and buys through brand positioning
10. We work locally through our Shunde, PRC office and sell locally through our Knoxville, TN. USA office
Timing: One year commitment
Process Leaders: Ms. Evian Qiu, Mr. James Ebel, Mr. Thomas Wilson, Ms. Cora Zhong and 11 other CenterBrain Team members in the U.S. and China.
Cost: ¥200,000 + 5% of gross sales
Get serious about building a serious brand…engage CenterBrain's Triad Proces™️
The business world is dynamic, you need the power to adapt to change and competitive pressure. Building a brand is the best way to sustain long-term sales and profit.
In addition, a brand is an asset, worth a barrel of money – this can be your best gift to your next generation and to society. Read more about the importance of building a brand. Please go to Why building an authentic brand matters.
Finally, a global brand-building process is available in China
Our Triad Process™️ is proprietary, is expensive, and is reserved for only the most serious brand-building companies. We have an opening for two Chinese brands in 2018. You can learn more at this website
Our Triad Process™️ is effective in 6 distinct business situations:
You want to transition your business from a low-margin OEM to a high margin OBM.
You have developed a technical product advantage to meet a consumer need and want to protect it long-term with a brand and brand positioning.
You have a brand that has had some success on the market, but has hit a plateau in sales.
Your advertising budget is small or nonexistent and you want to achieve maximum impact.
You have a product or marketing idea that will require major capital or advertising investment.
You have a product that is failing in the marketplace, but you believe the core idea is good.
If you are interested in building a long-term asset that will provide sales and profits for decades, we want to work with you through our proprietary and proven Triad Process™️. This is a sophisticated brand-building approach that only the most successful global brands undertake. We look forward to working with serious brand-building companies in 2018.
Timing: 16 weeks
Process Leaders: Mr. James Ebel, Dr. He Guoping, Dr. Kang Li, Mr. Thomas Wilson, Ms. Evian Qiu
Start your New Year with a resolution to start living a healthy business life.
There's an American saying, "If I knew I was going to live this long, I would have taken better care of myself." Your business feels the same way. Maintain its health. The cost of doing nothing or the wrong thing is high.
Set your company on a path to long-term success and long-term health, please contact CenterBrain Partners today.