Unlike traditional (and limited) passback systems, we’ve created a Universal Passback System that automatically correlates returning passbacks to the original ad request. Finally, a one-to-many demand to publisher tag relationship that works.
Now you can see what your demand partners see about your inventory, built right into our unified ad server, AdForge EdgeOne.
We’ve included the most extensive targeting functionality out there.
Use AND, and/or, OR statements to create sophisticated targeting sets.
Save targeting templates for re-use across all ad modalities.
Enjoy the same targeting options in both EdgeOne, our unified ad server, and the AdForge Edge Exchange (EdgeX).
With our unified reporting and dashboard widget technology you can create a nearly infinite number of custom views of your network’s activity, and thus, understand and manage your businesses better than ever before.
Everything you need, all in one place. Both the EdgeOne unified ad server and EdgeExchange include integration with multiple third party providers such as Lotame and V12.
Use the complete Moat Ad Analytics platform built right into AdForge EdgeOne and AdForge EdgeExchange to see exactly what your demand partners see in their tags on your sites.