Browns Food Group
Browns Food Group wanted a folder that would present them as an extremely professional operation. Our brief was essentially; “When you are sitting in front of a key buyer from a leading supermarket chain you only get one chance to create a great first impression….” To achieve high impact Art is an Option recreated a rich portfolio style cover with foil blocking featuring the Browns Food Group logo which we had designed several years before. The sumptuous cover was debossed to create a tactile feel which reinforces the sense of understated quality.
The folder is held together on the spine with 4 stainless steel fixings. The internally treaded fixings not only contribute to the feeling of quality but also allow the insert sheets to be updated easily. The insert sheets themselves use stunning graphics to present the company overview. To help achieve the high impact we wanted Art is an Option commissioned and art directed one of Scotland’s leading food photographers.
The inside back of folder was manufactured so that companies within Browns Food Group could present their own dedicated brochures. These included Brown Brothers, Fenton Barns, Food Pro and Lions Speciality Foods.
Our print know-how combined with strong design allows us to marry great design with the best print solutions.