Brandimage Wins Six GDUSA 2012 American Package Design Awards. Award Honors the Power of Design to Advance the Brand Promise and Forge an Emotional Connection With the Consumer at The Moment of Truth
Brandimage, one of the world’s leading design firms and part of Schawk, Inc. (NYSE: SGK), offering fully integrated brand development services designed to deliver meaningful brand experiences for consumers, announced that its Chicago office has been distinguished by GDUSA (Graphic Design USA) with six 2012 American Package Design Awards recognizing the value of design to advance the brand promise and forge an emotional connection with the consumer at the moment of truth.
For nearly five decades, Graphic Design USA has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. Of these, the American Packaging Awards are the fastest growing. This competition celebrates not only well-designed graphics, but also the power of design to advance the brand promise and forge an emotional connection with the consumer at the moment of truth. This year, there were nearly 1,600 entries, up 10 percent from the previous year, but only a very selective 250 firms were recognized for their work.
Marketers are challenged as never before to convey their messages and promote their brands across consumer touchpoints whether it’s at home, on the go, at the store or on the shelf. Package design is increasingly the differentiator in the consumer’s purchasing decision.
“Packaging delivers compelling brand experiences for consumers. It’s the only point that stands between the brand and the hand of the shopper,” said Rob Swan, vice president, executive creative director, for Brandimage’s Chicago office. “For us, compelling package design helps our clients tell compelling brand stories where it counts most—at the shelf. We are very proud that this work for our clients has been singled out as examples of excellence in design.”
In the Food & Beverage category, Brandimage was awarded Certificates of Excellence for:
Healthy Choice 100%, Brand Owner: ConAgra
Hunt’s Dinner Sauce, Brand Owner: ConAgra
Nature Valley Granola Thins, Brand Owner: General Mills
Yoplait Greek Yogurt, Brand Owner: General Mills
In the Household/Garden category, Brandimage was awarded Certificates of Excellence for:
Avex, Brand Owner: Ignite USA
Corelle Life Styles, Brand Owner: World Kitchen, LLC
“Nothing in marketing communications resides closer to the brand itself than packaging,” said Alison Schulte, executive vice present, managing director for Brandimage’s Chicago office. “These awards are an acknowledgement of the power that strategic packaging design has on turning shoppers into buyers and how design can help our clients win at any point of consumer influence.”
Brandimage, one of the world’s leading design firms, offers fully integrated services designed to deliver meaningful brand experiences for consumers. With offices in America, Europe and Asia, its global team of talented design and marketing experts builds on holistic expertise in brand strategy, innovation and consumer insight through its comprehensive portfolio of services: brand identity, industrial design, packaging, interactive, retail experience and architecture. Brandimage serves clients globally across a variety of industries, ranging from consumer packaged goods to luxury brands, health & beauty, retail, finance, technology, sports, entertainment and tourism. Brandimage is a part of Schawk, Inc.http://www.brand-image.com.
Schawk, Inc. is a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers. With a global footprint of operations in 26 countries, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touch points. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about Schawk, visit www.schawk.com. Follow Schawk on www.brandsquare.com and twitter.com/BrandSquare.
GDUSA. Since 1963, Graphic Design USA, also known as GDUSA, has been the business-to-business publication for graphic designers and other creative professionals. http://www.gdusa.com