Dude. This watch is, like, totally tubular.
Casio's shock-resistant G-SHOCK watch and Hawaiian-based boardsport and lifestyle brand, In4mation, have teamed up for a seventh installment collaboration watch — the 'Milestones Timepiece' or GAX100X-4A.
This limited edition watch offers a new design that merges the signature toughness and technology of G-SHOCK with a deep color aesthetic that represents the active island style. Like all G-SHOCKs, each watch is resistant to gravity, low temperatures, vibration, water, and, of course, shock.
Symbolizing the long-standing partnership between G-SHOCK and In4mation, the new Milestones Timepiece features sea-foam blue highlights and a deep orange color within the resin band. In line with the Hawaiian culture of surfing and other water sports, the Milestones Timepiece features 200M water resistance, tide indicator and moon graph for tracking the next big wave.
For the launch of the new G-SHOCK x In4mation timepiece, a video was created to showcase the versatility of the watch.
"After six collaborations with G-SHOCK, the seventh 'Milestones Timepiece' truly embodies the years of commitment and determination both brands have dedicated to this successful partnership," said Jun Jo, Marketing Director of In4mation. "We are proud to continue this journey and build upon our legacy with G-SHOCK."
This limited edition watch boasts a shock-resistant structure and magnetic resistance in a 51.2-millimeter case. Additional features include a thermometer, an auto LED light, world time, a stopwatch, and more!
"We're thrilled to work with In4mation yet again. After seeing the success of our previous collaboration models, we're excited to launch this next installment and commemorate the original collaboration that launched our long-standing partnership with the brand," said David Johnson, Vice President of Casio's Timepiece Division. "This seventh, limited-edition timepiece is extra special, because it is the first time utilizing our brand new GAX100 case for collaboration, and there couldn't be a more fitting partner. It boasts a new case design with analog tide graph and moon data, and features the signature combination of G-SHOCK's superior function and technology, and In4mation's unique design and aesthetic."