Let’s start by defining what remarketing is; remarketing also known as retargeting is a form of online advertising that authorizes website to display their ads to target the users who have visited their site.
Where do these ads appear?
These ads appear while the users are surfing the web just to keep the brand on the users’ mind encouraging them to come back to the website and make a purchase.
Platforms to launch remarketing ads:
Google Display Remarketing
Remarketing ads are usually launched on Google, following a few easy steps. It all starts by installing a code given by Google to be added on the website backend. For example, you can check the page that is most visited on your website to create an audience based on that. To draw them back, you can create a special text message. If you're new to remarketing, we advise you to target the users who have visited your website’s homepage.
Google analytics can also be effective for your ads. This platform can help you get all the information you need and more regarding your audience.
Facebook Pixel Remarketing
This might sound new to you, but yes you can do remarketing ads on Facebook. You can start by installing Facebook pixels to your website. Based on the data collected by Facebook and your website, you can launch the retargeting ads to reach the audience you want.
If you have a company that sends newsletters on the daily or weekly basis, this is the platform for you to reach your audience. A retargeting pixel can be added to your outgoing emails and will be installed when your subscribers or users will open your emails. From that strategy, you can reach more people and inform people that your services are available everywhere.
Why Remarketing? What are the advantages?
With the remarketing ads, you are now closer to your targeted audience even after they finished browsing on your website.
By being present on other sites on the web, you are increasing your brand exposure and becoming more recognizable pushing your audience indirectly to make a purchase.
Remarketing is a strategy that has one specific objective, converting your page visitors into leads, which means getting a higher conversion rate. Also, it can help you increase your website traffic and your ROI “Return on investment “
This online advertising strategy is also budget-friendly, you can set the amount that you suit you best to reach your audience. And that’s not all, you can also know what are the top performing website on the display network to optimize your message and your budget or even sometimes the visual for specific pages.
Choosing the remarketing approach is very powerful, because you’re not only reaching people who have already shown interest in your company or service but also new customers get reminded of your brand.
If you wish to know more about remarketing ads, you can register to our CDMA course or if you need help launching your remarketing campaign, you can contact us!
Nowadays, companies are conducting business in a new way in order to ameliorate their customer services, sales growth, etc.
The messenger bots are now taking all the spotlight in that subject, a messaging app by Facebook where clients can contact the company’s customer service online. It’s an installed software capable of formulating an answer in the most human way possible depending on the question asked. Simply, an entirely new way for better customer servicing.
Customer service Bots
To get in contact directly with customers, companies used to send emails. Currently, messenger bots are doing the job. People now prefer live chats and conversation to get immediate answers and results with a percentage of 73%.
Knowing that consumer behavior is changing, people want to get their answer the fastest way possible. Installed by artificial intelligence, messenger bots give people the answer they want without being put on hold. It is exactly what people want because these bots are a mix of human interaction and self-service at the same time.
Many industries like hotels and restaurants are adopting this strategy, as it is very efficient and is cost-effective since they will not need to hire an agent. Stores also are using it to inform their clients of the shipment details and other information.
Being a very helpful tool in customer service, the messenger bots can also be helpful in the sales department.
Sales and Marketing Bots
Chatbots can also revolutionize sales and marketing strategies, pushing people to become paying customers.
From these bots, clients can make buying decisions through the help of many features, take appointments, decide which item suits them best, etc. As for the marketing side, these chatting bots can identify your taste by proposing personalized offers based on previous purchases..
All of that, without the need for a sales agent.
Moreover, not to forget that all of this happens on Facebook messenger, a platform where friends and family chat on. Leading us to say that businesses and industries are now able to connect with customers on a personal level where conversations are less salesy.
The future of Messenger Bots
2 years from now, 85% of B2C relationships will have no human interactions. Allowing the companies to work on more valuable tasks while keeping the human feel of the brand in order to better communicate with the clients.
These bots are redefining the way companies are managing their customer service, sales, and marketing.
As previously mentioned, these bots facilitate communication for clients, giving them exactly what they need in a short matter of time while keeping the image of the brand in mind.
In parallel, they can reach people in a more personalized way sending offers that might trigger the client’s attention by collecting data
If you are interested, we can help you increase your sales and improve your customer service performance by guiding you through all the steps needed.
For more info check our website to know more about our social media services or contact us on 01/ 883 128.
Imad Karam, CEO