Essential in a fulfilling job today is the idea of meaningful work and pleasure at the job. These two requirements come perfectly together in the simple and short Dutch word: Z!N. It translates into ‘Meaning’ and ‘Lust’ and resulted in a great influx of employees in the new career coaching project. And the exclamation mark as a reversed i makes it even a statement of enthusiasm.
NS, the national provider of rail transportation is a large employer in the Netherlands. The NS Mobility Center for the employees needed an impuls for its reputation and attractiveness with a new name and look ‘n feel.
Brand name development