Big Data Creates Dynamic Business Planning
Big Data applications enable companies to bring together large amounts of disparate operational data from different parts of the organization to perform complex scheduling and simulations in real time. The value of Big Data can be seen through its ability to accelerate internal corporate planning cycles, allowing companies to iterate on their plans.
With the Big Data Customer Engagement Intelligence solution, you can gain a deeper and more comprehensive understanding of true customer value and engage with each customer in a more personal and relevant manner.
In today‘s world of "real-time" business and ever-increasing customer expectations, organizations need to improve customer relationships with highly targeted marketing campaigns and more customized offerings. At the same time, businesses need to focus on high-value customers, products, and channels that can further improve their financial performance and predict future trends.
The Big Data Customer Value Intelligence analytic application provides sales and marketing managers with deeper understanding of their core, opportunistic, marginal, and service-drain customers and helps them position the right products and services to the right customer segments.