Mr. ‘Hardeep Walia’ CEO of the US (San Mateo, California)-based start-up “Motif Investing”, has been kind enough to explain to us more about his Company.
According to Mr. ‘Walia’; The Goal of Motif Investing is nothing short of changing the world. We intend to disrupt the current investing landscape by empowering people to invest in the ideas they get from everyday life.
We’re not here to tell you what to buy or what to sell — we want to facilitate a simple and intuitive way to help be better – and more successful – investors. And we intend to do all of that at a low cost for our customers.
Motif Investing empowers individuals to invest in specific themes, or motifs as we call them. These are carefully researched and weighted collections of up to 30 stocks that reflect real-world trends and investment ideas. These motifs range from topics like Technology to Healthcare.
What makes Motif Investing different is that we don’t think anyone else out there has the same approach that we do around investing in ideas, and continue to approach the market in a conventional manner.
We are innovating around how you come up with investing ideas, how you share with your investing ideas with friends, and how investing can be more accessible to everyone.
Motifs are often compared to ETF’s but there are some differences.
An ETF offers the same diversification idea, but the more popular ETFs generally follow traditional investing approaches. Instead of a straightforward “senior care” or “caffeine fix” motif, you might get “mid-cap healthcare services” or “large-cap beverage company” ETFs.
ETFs don’t necessarily correspond with those great investing ideas, like a looming world water shortage, or an upcoming election. That’s because ETFs were often built around the asset-allocation model, and were created primarily for institutional investors. [Read more...]