It seems crazy to me that designers would already be showing Spring 2010 collections, but this menswear collection from House of Holland is exciting enough that it deserves to be shown this early.
The House of Holland collection is a crazy collection of color-blocked fabrics, mainly using pinks and purples. Not exactly what you expect for menswear, but it's definitely a fun (and loud) collection.
Implications - With the proliferation of social media and street style blogs, originality has taken a new level of importance among consumers. One of the most effective ways corporations/brands can attract these fashion-forward consumers is by creating brightly colored products that ensure the purchaser will stand out.