If your Outbound Prospectors target 1000 accounts this quarter, how many opportunities will they put into your Sales organization's pipeline?
Ask me that questions three months ago and I would have said, "It depends." Today, I'm confident with a response of 32.
Last December, Pete Gracey from AG Salesworks approached me with a crazy idea. His pitch was roughly, I have 35+ BDRs prospecting for three dozen technologies and generating mountains of Salesforce.com data. Any interest in digging into it and seeing what we find?
My reply: Let's do this.
So after 3 months of whiteboarding, triple-checking of arithmetic, a few shouting matches, and 3.1 gallons of coffee - Pete & I are ready to release the results.
The cheat sheet infographic below, gives you the highlights.
You can download the full ebook here: Outbound Index - Issue #1. It walks you through the data, methodology, findings & our analysis.
I hope this gives you a jumping off point for discussions within your organization.
- If your team is outperforming the Index, print this out, walk down to your CEO's office, and demand a raise. You deserve it!
- If your team isn't, take a look at our KPIs, dig into your own, and see where you are off.
Either way, please let me know what you think. Yours in outbound,
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