What’s Your Blog Strategy?
Once you decide to start a business blog, the next step is to determine which blog strategy you will use to achieve your social media goals. In other words, it’s time to make a plan. So you can accomplish stuff. Yup.
Here are the top blog strategy methods we’ve seen floating around the blogosphere:
Thought Leader – Do you want to position your company as a thought leader in your industry? Come across as a trusted source in all matters regarding your line of service?
Customer Service – Perhaps you’d rather create a community for your customers—perhaps even make it a venue for feedback and community?
Lead Generation – Sometimes it’s all about sales. Is your blog just another platform to sell, sell, sell?
To Fit In – Maybe you chose to set up a blog because everyone else is doing it.
All of the Above – Finally, we’ve hit upon our preference! Why not use your blog to do all of the above?
Let’s face it. In the end, most companies are all about the bottom line and getting more sales, yes. But, ideally, your business blog can incorporate all of the above in order to get those sales. The more you position your company as a thought leader, the more likely customers are to return to you when they have a problem for you to solve (and sell) them. The more customer service and sense of community you provide to prospects and customers alike, the more likely they are to become evangelists for your products and services and will return again and again.
It doesn’t hurt to try different strategies—just make sure you’re paying attention to the comments and feedback you receive on the blog, as well as tracking your analytics. If something works well, adjust your strategy and do more of that. If something doesn’t work, well, just adjust things again. And it never hurts to ask your target audience what they want.
What’s your strategy? Have you tried one or two or all of the above? Or none? Do you just fly by the seat of your pants? Let us know what has worked for you…and what hasn’t.