NYT's efforts on the Web and in creatiang mobile apps are tops in the field. Their much-ballyhooed pay-wall will hit resistance for sure, but NYT is NYT and there is no other source like it. Advertisers always paid more for NYT than for other similar print products and once Internet use is more like print (like a paid subscription model) I suspect the same will be true there.
The New York Times has made efforts to improve the appeal of its websites, particularly NYTimes.com by focusing on increasing its digital offerings and creating blogs. In all the company operates over 50 websites including Boston.com and About.com which the company hopes to use to target online advertising. Furthermore, the company launched its online syndication marketplace (nytsyn.com) which enables customers to purchase the latest news articles, images, and multimedia from the New York Times and over 100 of its content providers. The emergence of its online operations will enable the company to attract online ad revenue as advertisers increasingly gravitate towards the Internet and away from traditional print publications.
The New York Times has the largest circulation of any U.S. newspaper, meaning that its expansive size will still attract advertisers amidst the secular down trend in print advertising. The company operates 18 daily newspapers including the New York Times, the International Herald Tribune, and the Boston Globe. Additionally, NYT operates over 50 websites. Because of NYT's expansive size and highly diversified media portfolio, the company will ultimately find a way to adapt to the changing media environment and return to profitability. Clearly, the future is still murky for NYT but its size makes it a stable long-term investment.