Standing still isn’t an option in a changing world. Nowhere is this truer than in the food and beverage industry.
Macro trends are driving unprecedented disruption in the food business. Everything is changing—from what people buy, to how they buy it, to when and how they consume it. With housing and health care costs skyrocketing, the money available to spend on food is dwindling, meanwhile consumers find themselves with more options every day. The fragmentation of consumer preferences and the ability to produce and access products to meet these preferences is increasing the complexity of new product development.