Emmi says goodbye to hunger pangs
Lucerne, 16 January 2015 – Proteins are fashionable, for a variety of good reasons. Because they make us feel fuller, protein-rich foods are an ideal snack. The new Emmi YoQua contains at least 8 % protein and only 2 % fat, making it a perfect mid-morning or mid-afternoon snack. And thanks to its high fruit content and creamy consistency, it also tastes great.
Protein rocks: protein-rich foods are a global megatrend that started a few years ago in the US. While the focus there is primarily on young, body-conscious consumers, a more holistic view of the importance of proteins for a healthy diet is taken in Switzerland. Adequate protein intake is crucial for all – whether young or old, sporty or not. With YoQua, Emmi is therefore launching a Swiss response to the global protein trend. The probiotic yogurt with at least twice as much (8-10 %) protein and only 2 % fat is the ideal snack.
Goodbye to hunger pangs
How much we eat depends on how full we feel. In reality, a range of complex processes in the stomach and central nervous system are behind this trivial statement. One thing is certain: a protein-rich snack like Emmi YoQua therefore means that hunger pangs no longer stand a chance.
Valuable building blocks in the body
Proteins are key building blocks in the body. They are required for the proper functioning of the entire body. Proteins carry out very different tasks, which are vital for the organism; they are components in muscles, the immune system, hormones and metabolism. When obtained via food, proteins are broken down by the body into their constituent parts (amino acids) to be arranged into the body’s own proteins based on an own biological code.
Adults should consume at least 0.8 grams of protein per kilogram of body weight per day. Proteins are particularly important for maintaining a healthy body both before and after sport and for older people. Foods that are particularly rich in protein include meat, fish, eggs, nuts, pulses and dairy products. Proteins from dairy products can be processed well by the body.
It has to be tasty
A balanced diet is important, but a snack should also taste good. Emmi therefore implemented a procedure for Emmi YoQua which generates the additional protein exclusively from extra milk. Despite containing only 2 % fat, with 8-10 % protein, Emmi YoQua has a pleasant, creamy consistency. There is therefore no need to add protein powder. The high fruit content of 8-10 % means that Emmi YoQua shines with an uncompromising full-bodied taste.
Emmi YoQua comes in original, blueberry, raspberry and peach varieties. It will be available in Swiss retailers from 19 January.
Explanatory film on Emmi YoQua [n German]:
Emmi YoQua website:
swissmilk information sheet on proteins [in German]:
Nutritional information (per 100 grams)
Emmi YoQua Original: 10 g protein, 2 g fat, 4 g carbohydrates, 310 kJ (74 kcal)
Emmi YoQua Blueberry: 8 g protein, 2 g fat, 14 g carbohydrates, 450 kJ (106 kcal)
Emmi YoQua Raspberry: 8 g protein, 2 g fat, 14 g carbohydrates, 450 kJ (107 kcal)
Emmi YoQua Peach: 8 g protein, 2 g fat, 14 g carbohydrates, 450 kJ (106 kcal)
Images (initial filling at the Emmen production facility, pack shots)
Emmi MediaBox: http://mediabox.emmi.ch:80/1d6f978e.go