The Ruhr region was considered the industrial heart of Germany. The end of the mining era turned the region into a social case. We designed a complete cultural development plan for the MINISTRY OF CULTURE AND SCIENCE OF NORTH RHEIN-WESTFALEN: The Neue Künste Ruhr. The focus was on electronic music, urban arts, contemporary circus and digital art.
We talked to stakeholders, set up an advisory board, organised meet-ups, set up new funding programmes, developed a brand, designed a website, planned the development company and rolled out numerous press and marketing activities.
In cooperation with Dr. Patrick S. Föhl (Netzwerk Kulturberatung), Andreas Hecker (Hoffmann Liebs), V2A (Design), Maximilian Schmitt (Coding), Britta Rübsam (Press).