Cleaning in and Around the Home - UK - August 2016
“The average amount of time spent cleaning indoors each week has fallen since 2014, reflecting declining household sizes and an increased reliance on easy-to-use multipurpose products. Busy lives mean there is a balance to be struck between the amount of time it takes to clean and getting everything spotless, but leveraging the pride and emotional benefits that people feel from a clean home could help to encourage more regular cleaning.”
– Richard Hopping, Brand and Household Analyst
This report discusses the following key topics:
- Overturning the image of cleaning as a chore
- Adding technology to the cleaning process
- Engaging younger groups with outside space
The following cleaning tasks are covered:
- The bathroom (ie toilet, bath, sinks, tiles)
- The kitchen (ie countertops, stovetop, tiles)
- The oven
- Vacuuming floors
- Mopping floors
- Sweeping floors
- Dusting items/furniture
- Polishing furniture (eg tables)
- Vacuuming fabrics/upholstery
- Spot cleaning fabrics/upholstery
- Shampooing fabrics/upholstery
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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