Assess the data and tweets to estimate whether the closing price of $pcln will escalate or deflate at 2015-08-07. Respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-24,1.5,1.8,-0.7,-2.6,-2.6,2.6,0.7,-1.3,-2.2,-2.5,-2.4
2015-07-27,0.7,1.6,-0.2,-0.9,-0.9,2.6,1.7,-0.1,-1.1,-1.5,-1.5
2015-07-28,-1.0,0.5,-1.7,1.9,1.9,0.2,0.2,-1.6,-2.5,-3.1,-3.2
2015-07-29,-1.3,0.2,-2.0,0.9,0.9,-0.9,-0.3,-1.9,-3.1,-3.8,-3.9
2015-07-30,-0.0,0.4,-1.2,0.2,0.2,-1.3,-0.2,-1.6,-3.0,-3.8,-4.0
2015-07-31,0.1,0.9,-0.2,1.8,1.8,-2.2,-1.7,-2.8,-4.3,-5.1,-5.5
2015-08-03,0.8,0.8,-1.2,-0.2,-0.2,-1.1,-1.5,-2.2,-3.7,-4.6,-5.0
2015-08-04,-3.2,0.2,-3.4,3.5,3.5,-3.3,-4.5,-4.9,-6.4,-7.2,-7.9
2015-08-05,2.3,3.2,-1.9,5.2,5.2,-6.1,-8.4,-8.7,-10.2,-11.3,-12.0
2015-08-06,-0.0,1.5,-0.9,0.0,0.0,-4.3,-7.5,-7.9,-9.4,-10.7,-11.5

2015-07-24: rt AT_USER $pcln flush it! my puts should be fat in the am. popping to the top? nope it's dropping like a rock! short the rat bou…|pcln  inc. shares$pcln $utx $dbc $gg #pcln #nasdaq #stockmarket|cat c
2015-07-25: mux mcewen mining inc. shares$mux $qid $mu $pcln #mux #nasdaq #stock|pcln  inc. change$pcln $cmg $hack $igex #pcln #stockmarket #finance|$expe $pcln ota industry worth further look imo, interesting dy
2015-07-27: $tsla tesla $baba $aapl $fb $twtr $nflx $googl $tsla $amzn $pcln $prmtx $fold $scmp $fv #prmtx $aapl $goog $ge $slv
2015-07-28: $nflx netflix  $baba $aapl $fb $twtr $nflx $googl $tsla $amzn $pcln  #wheat $vrx.to $vltc $rgbp #ylena $goog $nflx
2015-07-29: wja.to westjet airlines ltd. ideas$wja.to $pcln $slv $cree #wja.to #stocks #pennystocks|pcln  inc. dividend$pcln $hack $slv $intc #pcln #stocks #tradeideasper sandridge…|pcln  inc. dividend$pcln $hack
2015-07-30: buying 1000 $pcln $1211.46|our stock alerts gained over 550% this month already! see our huge new pick coming this week:  $sbux $txn $pcln|cop cree, inc. shares$cop $amba $nem $pcln #cop #invest #nasd
2015-07-31: pcln  inc. short sales$pcln $amrn $csco $ua #pcln #stockmarket #stock
2015-08-01: uamy u s antimony corp. % change$uamy $pcln $fit $fnma #uamy #stocks #stockmarket
2015-08-02: ctix cellceutix corp. yield$ctix $lng $gd $pcln #ctix #investing #stock|kite kite pharma, inc. open$kite $atrc $pcln $gs #kite #stockmarket #pennystocks|$shak shake shack  $hpq $orcl $pcln $jpm $baba 
2015-08-03: chk chesapeake energy corp. stock forum$chk $tsla $cree $pcln #chk #nasdaq #stockmarket |twm proshares ultrashort russell 2000 fund bid$twm $xly $gpro $pcln #twm #investing #stock|tvix velocityshares 
2015-08-04: dxj wisdom tree japan hedged equity chart$dxj $tasr $bnd $pcln #dxj #stocks #stock
2015-08-05: 680 coming... $pcln|option millionaires: nolerman: sold 1/3 $pcln AT_USER from 3.10 |priceline results top views on hotel, rental car growth  $pcln rocking baby -- after a 2 year base building period|
2015-08-06: $pcln max pain is 1242.50 for maturity 08/07/2015.  price = 1351.21. | inc boost price target by jmp securities (ranked 46th) to  with 1500 pt $pcln #pcln 
Answer:
Assess the data and tweets to estimate whether the closing price of $pcln will escalate or deflate at 2015-08-07. Respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-24,1.5,1.8,-0.7,-2.6,-2.6,2.6,0.7,-1.3,-2.2,-2.5,-2.4
2015-07-27,0.7,1.6,-0.2,-0.9,-0.9,2.6,1.7,-0.1,-1.1,-1.5,-1.5
2015-07-28,-1.0,0.5,-1.7,1.9,1.9,0.2,0.2,-1.6,-2.5,-3.1,-3.2
2015-07-29,-1.3,0.2,-2.0,0.9,0.9,-0.9,-0.3,-1.9,-3.1,-3.8,-3.9
2015-07-30,-0.0,0.4,-1.2,0.2,0.2,-1.3,-0.2,-1.6,-3.0,-3.8,-4.0
2015-07-31,0.1,0.9,-0.2,1.8,1.8,-2.2,-1.7,-2.8,-4.3,-5.1,-5.5
2015-08-03,0.8,0.8,-1.2,-0.2,-0.2,-1.1,-1.5,-2.2,-3.7,-4.6,-5.0
2015-08-04,-3.2,0.2,-3.4,3.5,3.5,-3.3,-4.5,-4.9,-6.4,-7.2,-7.9
2015-08-05,2.3,3.2,-1.9,5.2,5.2,-6.1,-8.4,-8.7,-10.2,-11.3,-12.0
2015-08-06,-0.0,1.5,-0.9,0.0,0.0,-4.3,-7.5,-7.9,-9.4,-10.7,-11.5

2015-07-24: rt AT_USER $pcln flush it! my puts should be fat in the am. popping to the top? nope it's dropping like a rock! short the rat bou…|pcln  inc. shares$pcln $utx $dbc $gg #pcln #nasdaq #stockmarket|cat c
2015-07-25: mux mcewen mining inc. shares$mux $qid $mu $pcln #mux #nasdaq #stock|pcln  inc. change$pcln $cmg $hack $igex #pcln #stockmarket #finance|$expe $pcln ota industry worth further look imo, interesting dy
2015-07-27: $tsla tesla $baba $aapl $fb $twtr $nflx $googl $tsla $amzn $pcln $prmtx $fold $scmp $fv #prmtx $aapl $goog $ge $slv
2015-07-28: $nflx netflix  $baba $aapl $fb $twtr $nflx $googl $tsla $amzn $pcln  #wheat $vrx.to $vltc $rgbp #ylena $goog $nflx
2015-07-29: wja.to westjet airlines ltd. ideas$wja.to $pcln $slv $cree #wja.to #stocks #pennystocks|pcln  inc. dividend$pcln $hack $slv $intc #pcln #stocks #tradeideasper sandridge…|pcln  inc. dividend$pcln $hack
2015-07-30: buying 1000 $pcln $1211.46|our stock alerts gained over 550% this month already! see our huge new pick coming this week:  $sbux $txn $pcln|cop cree, inc. shares$cop $amba $nem $pcln #cop #invest #nasd
2015-07-31: pcln  inc. short sales$pcln $amrn $csco $ua #pcln #stockmarket #stock
2015-08-01: uamy u s antimony corp. % change$uamy $pcln $fit $fnma #uamy #stocks #stockmarket
2015-08-02: ctix cellceutix corp. yield$ctix $lng $gd $pcln #ctix #investing #stock|kite kite pharma, inc. open$kite $atrc $pcln $gs #kite #stockmarket #pennystocks|$shak shake shack  $hpq $orcl $pcln $jpm $baba 
2015-08-03: chk chesapeake energy corp. stock forum$chk $tsla $cree $pcln #chk #nasdaq #stockmarket |twm proshares ultrashort russell 2000 fund bid$twm $xly $gpro $pcln #twm #investing #stock|tvix velocityshares 
2015-08-04: dxj wisdom tree japan hedged equity chart$dxj $tasr $bnd $pcln #dxj #stocks #stock
2015-08-05: 680 coming... $pcln|option millionaires: nolerman: sold 1/3 $pcln AT_USER from 3.10 |priceline results top views on hotel, rental car growth  $pcln rocking baby -- after a 2 year base building period|
2015-08-06: $pcln max pain is 1242.50 for maturity 08/07/2015.  price = 1351.21. | inc boost price target by jmp securities (ranked 46th) to  with 1500 pt $pcln #pcln 
Answer:+Fall