Utilize the data and tweets at hand to foresee if the closing price of $mcd will elevate or diminish at 2017-07-13. Only answer with Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2017-06-28,-0.2,0.2,-0.4,0.4,0.4,-0.0,-0.5,-1.2,-1.2,-1.6,-2.2
2017-06-29,0.9,0.9,-0.6,-0.8,-0.8,0.5,0.4,-0.3,-0.4,-0.8,-1.3
2017-06-30,0.1,0.4,-0.3,0.0,0.0,0.3,0.5,-0.3,-0.4,-0.7,-1.1
2017-07-03,0.6,0.9,-0.0,-0.4,-0.4,0.6,0.9,0.3,-0.0,-0.1,-0.6
2017-07-05,-0.2,0.3,-0.7,0.4,0.4,0.1,0.4,0.1,-0.3,-0.4,-0.8
2017-07-06,-0.3,0.2,-0.5,0.0,0.0,-0.1,0.4,0.2,-0.3,-0.3,-0.7
2017-07-07,-1.9,0.2,-2.0,2.1,2.1,-1.7,-1.6,-1.6,-2.2,-2.3,-2.6
2017-07-10,0.5,0.6,-0.2,-0.5,-0.5,-0.9,-1.1,-1.0,-1.6,-1.7,-2.0
2017-07-11,0.1,0.6,-0.6,-0.4,-0.4,-0.2,-0.6,-0.5,-1.0,-1.3,-1.4
2017-07-12,-0.7,0.1,-0.8,1.1,1.1,-0.8,-1.5,-1.5,-1.8,-2.2,-2.3

2017-06-28: i made some good money so far this week trading $tlt $mcd csx was able to add to some solid long term investments $vz $ge u doing well?|$grub encountering high competition from $amzn   $cost $yelp $mc
2017-06-29: $mcd  pot. consolid in uptrend intraweek 60m-15m-4m combo chart #mcdonalds #trading |AT_USER AT_USER if i invest in $ko, $mcd, $xom, and $afl, is that home country bias, or international investing?|wh
2017-06-30: the low income end of the labor market is tight as fuck. just watched a $mcd ad on primetime msnbc purely about tuition assistance.|rt AT_USER what happens when a millennial tries her first mcdonald's
2017-07-01: rt AT_USER dow 30 stock roundup: nike beats, amex raises dividend    $aapl $msft $ba $mcd $dow $dd $axp $nke $box¡­|dow 30 stock roundup: nike beats, amex raises dividend    $aapl $msft $ba $mcd $dow 
2017-07-02: rt AT_USER #assumetheposition $vix $qqq $jwn $lulu $mcd $xlk  AT_USER only weekly show with only traders¡­|rt AT_USER more kiosks = lower labor costs  $mcd|grinding it out: the making of mcdonald's by
2017-07-03: time to ramp it up?  $lulu $mcd $jwn $qqq $xlk |mcdonald¡¯s corporation $mcd raised to ¡°buy¡± at zacks investment research |head to head analysis: red robin gourmet burgers $rrgb versus mcdonald¡¯s c
2017-07-04: somewhat positive press coverage likely to impact mcdonald¡¯s corporation $mcd stock price |how drunk would you have to be to eat the AT_USER lobster roll? $mcd |legacy - our top 5 foundation stocks $
2017-07-05: building winning algorithmic trading systems by kevin davey:  #algotrading #trading $spy $vix $aapl $mcd|AT_USER thanks for follow! see vista partners #investingforfuture #dow30  $dia $cat¡­ |south ko
2017-07-06: resurgence of mcdonald¡¯s but stock¡¯s valuation poses downside risk   $jack $mcd $wen $yum $qsr #mcd #jackinthebox|$mcd is in three inside up winning 75.00% in the past. |check which story for #dowjo
2017-07-07: kiosk ordering and standalone mccafes in paris...a preview of mcdonald's future in the us? $mcd |the dow's top 5 stocks this year $aapl $mcd $ba $v $mmm |lawsuit likely coming against #mcdonalds for t
2017-07-08: AT_USER $mcd has sold mclobster in new brunswick since at least the mid 90s.|curated  @  | iconic ronald mcdonald statue stolen in new jersey, hamburglar suspected $mcd |mcdonald's and its debt binge 
2017-07-09: AT_USER just wait till more and more fries are cooked at $mcd using high oleic non trans fat soybean oil|ray kroc and the making of mcdonald's:  $mcd #business #entrepreneurship #innovation #mcdonalds
2017-07-10: deutsche bank raised its target for mcdonald's $mcd. this p/e multiples model implies some upside¡­ |$mcd reaches 52-week high + reports on $play $sauc $rrgb    #mcdonalds|dow #stocks trend $msft $cat
2017-07-11: AT_USER thanks for follow! see vista partners #investingforlife #dividends #growth  $mcd¡­ |mega cap consumer stocks likely to become increasingly influential $amzn $dis $mcd $sbux $nke |mcdonald¡¯s c
2017-07-12: 5 retail picks likely to emerge winners this earnings season  $cost $jwn $mcd $lb|less than a year after it picked its national agency, more agency shakeups are looming at mcdonald's. $mcd |$mcd  pot.
Answer:
Utilize the data and tweets at hand to foresee if the closing price of $mcd will elevate or diminish at 2017-07-13. Only answer with Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2017-06-28,-0.2,0.2,-0.4,0.4,0.4,-0.0,-0.5,-1.2,-1.2,-1.6,-2.2
2017-06-29,0.9,0.9,-0.6,-0.8,-0.8,0.5,0.4,-0.3,-0.4,-0.8,-1.3
2017-06-30,0.1,0.4,-0.3,0.0,0.0,0.3,0.5,-0.3,-0.4,-0.7,-1.1
2017-07-03,0.6,0.9,-0.0,-0.4,-0.4,0.6,0.9,0.3,-0.0,-0.1,-0.6
2017-07-05,-0.2,0.3,-0.7,0.4,0.4,0.1,0.4,0.1,-0.3,-0.4,-0.8
2017-07-06,-0.3,0.2,-0.5,0.0,0.0,-0.1,0.4,0.2,-0.3,-0.3,-0.7
2017-07-07,-1.9,0.2,-2.0,2.1,2.1,-1.7,-1.6,-1.6,-2.2,-2.3,-2.6
2017-07-10,0.5,0.6,-0.2,-0.5,-0.5,-0.9,-1.1,-1.0,-1.6,-1.7,-2.0
2017-07-11,0.1,0.6,-0.6,-0.4,-0.4,-0.2,-0.6,-0.5,-1.0,-1.3,-1.4
2017-07-12,-0.7,0.1,-0.8,1.1,1.1,-0.8,-1.5,-1.5,-1.8,-2.2,-2.3

2017-06-28: i made some good money so far this week trading $tlt $mcd csx was able to add to some solid long term investments $vz $ge u doing well?|$grub encountering high competition from $amzn   $cost $yelp $mc
2017-06-29: $mcd  pot. consolid in uptrend intraweek 60m-15m-4m combo chart #mcdonalds #trading |AT_USER AT_USER if i invest in $ko, $mcd, $xom, and $afl, is that home country bias, or international investing?|wh
2017-06-30: the low income end of the labor market is tight as fuck. just watched a $mcd ad on primetime msnbc purely about tuition assistance.|rt AT_USER what happens when a millennial tries her first mcdonald's
2017-07-01: rt AT_USER dow 30 stock roundup: nike beats, amex raises dividend    $aapl $msft $ba $mcd $dow $dd $axp $nke $box¡­|dow 30 stock roundup: nike beats, amex raises dividend    $aapl $msft $ba $mcd $dow 
2017-07-02: rt AT_USER #assumetheposition $vix $qqq $jwn $lulu $mcd $xlk  AT_USER only weekly show with only traders¡­|rt AT_USER more kiosks = lower labor costs  $mcd|grinding it out: the making of mcdonald's by
2017-07-03: time to ramp it up?  $lulu $mcd $jwn $qqq $xlk |mcdonald¡¯s corporation $mcd raised to ¡°buy¡± at zacks investment research |head to head analysis: red robin gourmet burgers $rrgb versus mcdonald¡¯s c
2017-07-04: somewhat positive press coverage likely to impact mcdonald¡¯s corporation $mcd stock price |how drunk would you have to be to eat the AT_USER lobster roll? $mcd |legacy - our top 5 foundation stocks $
2017-07-05: building winning algorithmic trading systems by kevin davey:  #algotrading #trading $spy $vix $aapl $mcd|AT_USER thanks for follow! see vista partners #investingforfuture #dow30  $dia $cat¡­ |south ko
2017-07-06: resurgence of mcdonald¡¯s but stock¡¯s valuation poses downside risk   $jack $mcd $wen $yum $qsr #mcd #jackinthebox|$mcd is in three inside up winning 75.00% in the past. |check which story for #dowjo
2017-07-07: kiosk ordering and standalone mccafes in paris...a preview of mcdonald's future in the us? $mcd |the dow's top 5 stocks this year $aapl $mcd $ba $v $mmm |lawsuit likely coming against #mcdonalds for t
2017-07-08: AT_USER $mcd has sold mclobster in new brunswick since at least the mid 90s.|curated  @  | iconic ronald mcdonald statue stolen in new jersey, hamburglar suspected $mcd |mcdonald's and its debt binge 
2017-07-09: AT_USER just wait till more and more fries are cooked at $mcd using high oleic non trans fat soybean oil|ray kroc and the making of mcdonald's:  $mcd #business #entrepreneurship #innovation #mcdonalds
2017-07-10: deutsche bank raised its target for mcdonald's $mcd. this p/e multiples model implies some upside¡­ |$mcd reaches 52-week high + reports on $play $sauc $rrgb    #mcdonalds|dow #stocks trend $msft $cat
2017-07-11: AT_USER thanks for follow! see vista partners #investingforlife #dividends #growth  $mcd¡­ |mega cap consumer stocks likely to become increasingly influential $amzn $dis $mcd $sbux $nke |mcdonald¡¯s c
2017-07-12: 5 retail picks likely to emerge winners this earnings season  $cost $jwn $mcd $lb|less than a year after it picked its national agency, more agency shakeups are looming at mcdonald's. $mcd |$mcd  pot.
Answer:+Fall