Assess the data and tweets to estimate whether the closing price of $mcd will escalate or deflate at 2017-08-01. Respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2017-07-18,0.7,0.9,-0.4,-0.8,-0.8,0.8,0.6,0.3,0.3,-0.1,-0.4
2017-07-19,0.2,0.4,-0.3,-0.0,-0.0,0.5,0.7,0.3,0.3,0.0,-0.3
2017-07-20,-0.1,0.7,-0.4,0.2,0.2,0.2,0.6,0.1,0.1,-0.1,-0.5
2017-07-21,0.1,0.5,-0.4,-0.2,-0.2,0.2,0.6,0.3,0.3,0.2,-0.3
2017-07-24,1.4,1.6,-0.1,-1.3,-1.3,1.1,1.7,1.7,1.5,1.5,1.1
2017-07-25,-0.8,0.6,-1.6,4.8,4.8,-2.8,-2.6,-2.7,-2.9,-2.9,-3.3
2017-07-26,1.4,1.6,-0.5,-1.6,-1.6,-0.9,-1.0,-0.9,-1.2,-1.3,-1.5
2017-07-27,-0.3,0.3,-0.9,0.3,0.3,-0.8,-1.2,-1.1,-1.4,-1.5,-1.7
2017-07-28,0.3,0.5,-0.5,-0.7,-0.7,0.1,-0.5,-0.4,-0.6,-0.8,-0.9
2017-07-31,0.5,0.8,-0.2,-0.5,-0.5,1.0,-0.0,0.1,-0.1,-0.3,-0.4

2017-07-18: $mcd just rolled out a new menu item:  nothing burgers|concorde asset management llc cuts stake in mcdonald¡¯s corporation $mcd | &lt;&lt;-- checkout super trades service it is truly amazing!! $capn $
2017-07-19: AT_USER serious question.  why don't these issues happen to $mcd $sonc $qsr ???|rt seekingalpha "how safe are the dividends of these stalwarts?  $cvx $gis $jnj $kmi $ko $mcd $mo $pep $pg $pm $tgt¡­|rh
2017-07-20: mcdonald¡¯s corporation $mcd pt set at $170.00 by j p morgan chase &amp; co |mcdonald¡¯s corporation $mcd given a $172.00 price target at nomura |iwaspoisoned may be creating opportunity for long-term
2017-07-21: mcdonald¡¯s corporation $mcd given a $170.00 price target at j p morgan chase &amp; co |rt AT_USER #earnings next week: $hal, $has, $googl, $aks, $cat, $dd, $exas, $fcx, $mcd, $amd, $cmg, $wynn  power
2017-07-22: rt AT_USER #earnings $amd $fb $amzn $googl $twtr $hal $cmg $x $lrcx $pypl $t $f $aks $gild $mcd $gm $ba $has $intc $sbux $wdc   |rt AT_USER #earnings $amd $fb $amzn $googl $twtr $hal $cmg $x $lrcx $py
2017-07-23: rt AT_USER #earnings week $fb $amzn $googl $twtr $cmg $x $pypl $t $f $aks $gild $mcd $gm $ba $has $intc $sbux |rt AT_USER #earnings week $fb $amzn $googl $twtr $cmg $x $pypl $t $f $aks $gild $mcd $gm 
2017-07-24: AT_USER  $awre vs $dia -92% w/divs over 5yrs.  team needs2 get thier sheet together. share poor analyst/co¡­ |bullish swing trade setups for tue, jul 25 include $dal $cx $mcd $rpm $itb  #stocks |rt AT
2017-07-25: $mcd q2 earnings beat! |price returns vs expected daily move $sgms $mcd $jcp $cmg $wmt $cost $sbux $wynn $baba $amzn $nflx $dis¡­ |rt AT_USER very strong moves out of our income investing class's most
2017-07-26: mcdonald¡¯s corporation forecasted to post q3 2017 earnings of $1.92 per share $mcd |$mcd cramer: old dogs learn new tricks |mcdonald¡¯s earnings: sales expected to be boosted by menu, franchisee chan
2017-07-27: mcdonald¡¯s corporation $mcd given a $180.00 price target at sanford c. bernstein |rt AT_USER mcdonald's has a restaurant in poland that looks like the future of the golden arches $mcd  |mcdonald¡¯s c
2017-07-28: insider selling: mcdonald¡¯s corporation $mcd cfo sells 25,322 shares of stock |credit suisse group reiterates outperform rating for mcdonald¡¯s corporation $mcd |mcdonald¡¯s corporation $mcd stock ra
2017-07-29: mcdonald¡¯s corporation $mcd earns ¡°buy¡± rating from mizuho |sanford c. bernstein reiterates $180.00 price target for mcdonald¡¯s corporation $mcd |deutsche bank ag reiterates buy rating for mcdonal
2017-07-30: AT_USER mmmm $mcd|mcdonald¡¯s corporation $mcd rating reiterated by piper jaffray companies |mcdonald¡¯s corporation $mcd raised to buy at zacks investment research |goldman sachs group, inc. $the ana
2017-07-31: rt AT_USER huge shift in americans eating habits $sbux $mcd $yum $qsr $dpz $cmg $dri $dnkn $wen $cake  |rt AT_USER mcdonald's is up 28% this year. its market cap has never been higher, it hit all-time
Answer:
Assess the data and tweets to estimate whether the closing price of $mcd will escalate or deflate at 2017-08-01. Respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2017-07-18,0.7,0.9,-0.4,-0.8,-0.8,0.8,0.6,0.3,0.3,-0.1,-0.4
2017-07-19,0.2,0.4,-0.3,-0.0,-0.0,0.5,0.7,0.3,0.3,0.0,-0.3
2017-07-20,-0.1,0.7,-0.4,0.2,0.2,0.2,0.6,0.1,0.1,-0.1,-0.5
2017-07-21,0.1,0.5,-0.4,-0.2,-0.2,0.2,0.6,0.3,0.3,0.2,-0.3
2017-07-24,1.4,1.6,-0.1,-1.3,-1.3,1.1,1.7,1.7,1.5,1.5,1.1
2017-07-25,-0.8,0.6,-1.6,4.8,4.8,-2.8,-2.6,-2.7,-2.9,-2.9,-3.3
2017-07-26,1.4,1.6,-0.5,-1.6,-1.6,-0.9,-1.0,-0.9,-1.2,-1.3,-1.5
2017-07-27,-0.3,0.3,-0.9,0.3,0.3,-0.8,-1.2,-1.1,-1.4,-1.5,-1.7
2017-07-28,0.3,0.5,-0.5,-0.7,-0.7,0.1,-0.5,-0.4,-0.6,-0.8,-0.9
2017-07-31,0.5,0.8,-0.2,-0.5,-0.5,1.0,-0.0,0.1,-0.1,-0.3,-0.4

2017-07-18: $mcd just rolled out a new menu item:  nothing burgers|concorde asset management llc cuts stake in mcdonald¡¯s corporation $mcd | &lt;&lt;-- checkout super trades service it is truly amazing!! $capn $
2017-07-19: AT_USER serious question.  why don't these issues happen to $mcd $sonc $qsr ???|rt seekingalpha "how safe are the dividends of these stalwarts?  $cvx $gis $jnj $kmi $ko $mcd $mo $pep $pg $pm $tgt¡­|rh
2017-07-20: mcdonald¡¯s corporation $mcd pt set at $170.00 by j p morgan chase &amp; co |mcdonald¡¯s corporation $mcd given a $172.00 price target at nomura |iwaspoisoned may be creating opportunity for long-term
2017-07-21: mcdonald¡¯s corporation $mcd given a $170.00 price target at j p morgan chase &amp; co |rt AT_USER #earnings next week: $hal, $has, $googl, $aks, $cat, $dd, $exas, $fcx, $mcd, $amd, $cmg, $wynn  power
2017-07-22: rt AT_USER #earnings $amd $fb $amzn $googl $twtr $hal $cmg $x $lrcx $pypl $t $f $aks $gild $mcd $gm $ba $has $intc $sbux $wdc   |rt AT_USER #earnings $amd $fb $amzn $googl $twtr $hal $cmg $x $lrcx $py
2017-07-23: rt AT_USER #earnings week $fb $amzn $googl $twtr $cmg $x $pypl $t $f $aks $gild $mcd $gm $ba $has $intc $sbux |rt AT_USER #earnings week $fb $amzn $googl $twtr $cmg $x $pypl $t $f $aks $gild $mcd $gm 
2017-07-24: AT_USER  $awre vs $dia -92% w/divs over 5yrs.  team needs2 get thier sheet together. share poor analyst/co¡­ |bullish swing trade setups for tue, jul 25 include $dal $cx $mcd $rpm $itb  #stocks |rt AT
2017-07-25: $mcd q2 earnings beat! |price returns vs expected daily move $sgms $mcd $jcp $cmg $wmt $cost $sbux $wynn $baba $amzn $nflx $dis¡­ |rt AT_USER very strong moves out of our income investing class's most
2017-07-26: mcdonald¡¯s corporation forecasted to post q3 2017 earnings of $1.92 per share $mcd |$mcd cramer: old dogs learn new tricks |mcdonald¡¯s earnings: sales expected to be boosted by menu, franchisee chan
2017-07-27: mcdonald¡¯s corporation $mcd given a $180.00 price target at sanford c. bernstein |rt AT_USER mcdonald's has a restaurant in poland that looks like the future of the golden arches $mcd  |mcdonald¡¯s c
2017-07-28: insider selling: mcdonald¡¯s corporation $mcd cfo sells 25,322 shares of stock |credit suisse group reiterates outperform rating for mcdonald¡¯s corporation $mcd |mcdonald¡¯s corporation $mcd stock ra
2017-07-29: mcdonald¡¯s corporation $mcd earns ¡°buy¡± rating from mizuho |sanford c. bernstein reiterates $180.00 price target for mcdonald¡¯s corporation $mcd |deutsche bank ag reiterates buy rating for mcdonal
2017-07-30: AT_USER mmmm $mcd|mcdonald¡¯s corporation $mcd rating reiterated by piper jaffray companies |mcdonald¡¯s corporation $mcd raised to buy at zacks investment research |goldman sachs group, inc. $the ana
2017-07-31: rt AT_USER huge shift in americans eating habits $sbux $mcd $yum $qsr $dpz $cmg $dri $dnkn $wen $cake  |rt AT_USER mcdonald's is up 28% this year. its market cap has never been higher, it hit all-time
Answer:+Fall