Scrutinize the data and tweets to envisage if the closing price of $pm will swell or contract at 2015-07-24. Please affirm either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-10,-0.2,0.8,-0.2,1.1,1.1,-0.5,-1.1,-1.0,-1.1,-1.4,-1.3
2015-07-13,0.0,0.4,-0.4,0.3,0.3,-0.5,-1.2,-1.2,-1.3,-1.5,-1.5
2015-07-14,-0.3,0.1,-0.5,0.4,0.4,-0.8,-1.3,-1.5,-1.5,-1.7,-1.9
2015-07-15,-0.3,0.3,-0.8,-0.0,-0.0,-0.5,-1.0,-1.4,-1.4,-1.5,-1.8
2015-07-16,-2.2,1.2,-2.3,3.2,3.2,-2.6,-3.5,-4.1,-4.1,-4.4,-4.7
2015-07-17,-0.9,0.2,-1.2,0.6,0.6,-2.4,-3.6,-4.3,-4.5,-4.8,-5.1
2015-07-20,0.4,0.5,-0.2,-0.3,-0.3,-1.4,-2.8,-3.8,-4.1,-4.3,-4.6
2015-07-21,-0.1,0.3,-0.3,-0.1,-0.1,-0.6,-2.4,-3.3,-3.8,-4.0,-4.2
2015-07-22,0.1,0.5,-0.5,-0.0,-0.0,0.0,-1.9,-2.8,-3.5,-3.7,-4.0
2015-07-23,0.0,0.2,-0.5,-0.1,-0.1,0.2,-1.3,-2.4,-3.1,-3.4,-3.7

2015-07-11: $pm raises their dividen payment every 5th pay. they just paid 4 straight at $1. if history is an indication look for an increase next time.
2015-07-12: cnc centene corp. shares$cnc $pm $rf $tsla #cnc #tradeideas #nasdaq|mtb m&amp;t bank corp. investor opinions$mtb $jblu $pm $tso #mtb #stockmarket #nasdaq
2015-07-16: $pm:philip morris international second-quarter results send "buy ...:|csco cisco systems, inc. ask$csco $sdrl $abx $pm #csco #share #investing|commented on stocktwits: come on let's be positive, it ha
2015-07-17: $pm received a new alert. find out why at  #stocks #daytrading #trading #mkt  #nyse #nasdaq #markets 245|altria closes the yield gap with philip morris  $pm $mo
2015-07-21: $pm philip morris international inc.(nyse:pm) earnings are smoking hot | etf daily ... 
Answer:
Scrutinize the data and tweets to envisage if the closing price of $pm will swell or contract at 2015-07-24. Please affirm either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-10,-0.2,0.8,-0.2,1.1,1.1,-0.5,-1.1,-1.0,-1.1,-1.4,-1.3
2015-07-13,0.0,0.4,-0.4,0.3,0.3,-0.5,-1.2,-1.2,-1.3,-1.5,-1.5
2015-07-14,-0.3,0.1,-0.5,0.4,0.4,-0.8,-1.3,-1.5,-1.5,-1.7,-1.9
2015-07-15,-0.3,0.3,-0.8,-0.0,-0.0,-0.5,-1.0,-1.4,-1.4,-1.5,-1.8
2015-07-16,-2.2,1.2,-2.3,3.2,3.2,-2.6,-3.5,-4.1,-4.1,-4.4,-4.7
2015-07-17,-0.9,0.2,-1.2,0.6,0.6,-2.4,-3.6,-4.3,-4.5,-4.8,-5.1
2015-07-20,0.4,0.5,-0.2,-0.3,-0.3,-1.4,-2.8,-3.8,-4.1,-4.3,-4.6
2015-07-21,-0.1,0.3,-0.3,-0.1,-0.1,-0.6,-2.4,-3.3,-3.8,-4.0,-4.2
2015-07-22,0.1,0.5,-0.5,-0.0,-0.0,0.0,-1.9,-2.8,-3.5,-3.7,-4.0
2015-07-23,0.0,0.2,-0.5,-0.1,-0.1,0.2,-1.3,-2.4,-3.1,-3.4,-3.7

2015-07-11: $pm raises their dividen payment every 5th pay. they just paid 4 straight at $1. if history is an indication look for an increase next time.
2015-07-12: cnc centene corp. shares$cnc $pm $rf $tsla #cnc #tradeideas #nasdaq|mtb m&amp;t bank corp. investor opinions$mtb $jblu $pm $tso #mtb #stockmarket #nasdaq
2015-07-16: $pm:philip morris international second-quarter results send "buy ...:|csco cisco systems, inc. ask$csco $sdrl $abx $pm #csco #share #investing|commented on stocktwits: come on let's be positive, it ha
2015-07-17: $pm received a new alert. find out why at  #stocks #daytrading #trading #mkt  #nyse #nasdaq #markets 245|altria closes the yield gap with philip morris  $pm $mo
2015-07-21: $pm philip morris international inc.(nyse:pm) earnings are smoking hot | etf daily ... 
Answer:+Fall