Analyze the information and social media posts to determine if the closing price of $mcd will ascend or descend at 2015-07-13. Please respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-06-26,-1.2,0.1,-1.4,1.6,1.6,-0.6,-1.3,-1.6,-1.5,-1.2,-0.8
2015-06-29,1.2,1.9,-0.0,-1.9,-1.9,1.1,0.7,0.3,0.4,0.6,1.0
2015-06-30,0.9,1.3,-0.6,-0.4,-0.4,1.0,1.2,0.7,0.7,0.9,1.4
2015-07-01,-0.7,0.1,-1.1,0.7,0.7,0.1,0.5,0.0,-0.0,0.1,0.5
2015-07-02,-0.0,0.4,-0.6,0.4,0.4,-0.2,0.1,-0.3,-0.5,-0.4,-0.0
2015-07-06,0.3,0.7,-0.4,-0.5,-0.5,-0.0,0.6,0.2,0.1,0.2,0.4
2015-07-07,-0.8,0.1,-1.5,1.1,1.1,-0.8,-0.5,-0.7,-0.9,-0.9,-0.7
2015-07-08,-0.2,0.8,-0.2,-0.9,-0.9,0.2,0.2,0.3,-0.0,-0.0,0.1
2015-07-09,0.2,0.8,-0.1,0.7,0.7,-0.3,-0.5,-0.3,-0.6,-0.7,-0.6
2015-07-10,-0.4,0.1,-0.7,1.2,1.2,-1.2,-1.5,-1.4,-1.7,-1.8,-1.8

2015-06-28: mcd mcdonalds corp. ask size$mcd $goog $aryc $cree #mcd #stocks #tradeideas|ugaz velocityshares 3x long natural gas etn financials$ugaz $mcd $nat $_btb/un.to #ugaz #pennystocks…|interactive chart -&gt
2015-06-29: dxj ebay, inc. investor opinions$dxj $rgr $mcd $ibb #dxj #tradeideas #pennystocks
2015-06-30: AT_USER $spy puts over 200% , $mcd puts almost 100% already , confirm your subscription : |AT_USER $spy puts over 200% , $dnrg +1000% , $mcd puts almost 100% already , confirm your subscription :  ;-)
2015-07-02: $sbux $mcd $cmg is starbucks a hold? 
2015-07-03: AT_USER 10 option calls with up to 100% gain potential $fslr $bidu $dis $mcd $msft $fb $ebay $ea $aapl $avgo |aapl apple, inc. ask size$aapl $mcd $uup $cybr #aapl #invest #stock|interactive chart -&gt
2015-07-04: dbltx doubleline total return bond fund filings$dbltx $mcd $rdsh $iyr #dbltx #share #stockmarket|gud.to knight therapeutics inc. news$gud.to $ffiv $mcd $eght #gud.to #pennystocks #stock
2015-07-05: mbt.to manitoba telecom services, inc. bid$mbt.to $dal $mcd $gpro #mbt.to #stock #finance|mcd mcdonalds corp. ask size$mcd $dust $kate $ea #mcd #stockmarket #pennystocks
2015-07-06: rt AT_USER got #pennystocks?$fslr $bidu $dis $mcd $msft $fb $ebay $ea $aapl $avgojoin  …AT_USERh…|rt AT_USER got #pennystocks?$fslr $bidu $dis $mcd $msft $fb $ebay $ea $aapl $avgojoin  …AT_USERh…|rt A
2015-07-09: top stocks to fund a happy retirement: realty income corp (o), mcdonald's ... $mcd 
2015-07-10: 9 options calls with up to 200% gain potential :  $wba $fb $ea $mcd $nke $dis $ba $fdx $chk|9 options calls with up to 200% gain potential :  … $wba $fb $ea $mcd $nke $dis $ba $fdx $chk|fxi ishares ft
2015-07-11: mro marathon oil 52wk high$mro $fdn $mcd $fdlsx #mro #pennystocks #finance|mcd mcdonalds corp. ask size$mcd $lulu $rth $djp #mcd #finance #pennystocksmnst monster beverage corp. shares…|dba powershare
Answer:
Rise