By reviewing the data and tweets, can we predict if the closing price of $mcd will go upwards or downwards at 2015-07-23? Please indicate either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-09,0.2,0.8,-0.1,0.7,0.7,-0.3,-0.5,-0.3,-0.6,-0.7,-0.6
2015-07-10,-0.4,0.1,-0.7,1.2,1.2,-1.2,-1.5,-1.4,-1.7,-1.8,-1.8
2015-07-13,-0.4,0.1,-0.7,0.8,0.8,-1.4,-2.1,-2.0,-2.3,-2.5,-2.5
2015-07-14,-0.7,0.3,-0.8,0.4,0.4,-1.4,-2.2,-2.2,-2.4,-2.7,-2.7
2015-07-15,-0.9,0.6,-1.2,0.3,0.3,-1.0,-2.0,-2.4,-2.5,-2.8,-2.9
2015-07-16,1.3,1.3,-0.7,-1.2,-1.2,0.5,-0.6,-1.1,-1.1,-1.5,-1.7
2015-07-17,0.2,0.7,-0.5,-0.4,-0.4,0.8,-0.1,-0.6,-0.7,-1.1,-1.3
2015-07-20,0.3,0.7,-0.1,-0.0,-0.0,0.7,0.1,-0.6,-0.6,-1.0,-1.2
2015-07-21,0.3,0.4,-0.4,-0.2,-0.2,0.5,0.3,-0.3,-0.4,-0.7,-0.9
2015-07-22,0.1,0.7,-0.2,0.3,0.3,-0.0,0.2,-0.4,-0.7,-0.8,-1.1

2015-07-09: top stocks to fund a happy retirement: realty income corp (o), mcdonald's ... $mcd 
2015-07-10: 9 options calls with up to 200% gain potential :  $wba $fb $ea $mcd $nke $dis $ba $fdx $chk|9 options calls with up to 200% gain potential :  … $wba $fb $ea $mcd $nke $dis $ba $fdx $chk|fxi ishares ft
2015-07-11: mro marathon oil 52wk high$mro $fdn $mcd $fdlsx #mro #pennystocks #finance|mcd mcdonalds corp. ask size$mcd $lulu $rth $djp #mcd #finance #pennystocksmnst monster beverage corp. shares…|dba powershare
2015-07-15: rt AT_USER what will it take for an $mcd turn around? #nelsonpeltz with AT_USER at #deliveringalpha  |mcd mcdonalds corp. last trade$mcd $pcln $sbux $swks #mcd #tradeideas #share|lol, watch out... AT_
2015-07-16: euo proshares ultrashort euro stock forum$euo $asab $mcd $mdxg #euo #stock #finance|danrocks4: ebay ebay, inc. % change$ebay $mcd $jnj $ilmn #ebay #finance #share read more |$mcd big breakfast: no sal
2015-07-17: rt AT_USER not loving it: AT_USER franchisees are depressed, new survey reveals: $mcd |rt AT_USER .AT_USER $ba &amp; $nke...years ago $mcd and $ibm were on that list, too and look very compelling now 
2015-07-20: so was struggling mcdonald's bribing nuclear negotiators?  #irandeal $mcd AT_USER AT_USER AT_USER|new mcdonald's ceo AT_USER please offer a #mcveggie  cc: AT_USER AT_USER AT_USER $mcd|rt AT_USER $aapl
2015-07-21: eido wisdomtree india earnings fund yield$eido $mcd $ggn $uso #eido #finance #pennystocks|rt AT_USER mcdonald's could offer all-day breakfast in october as early tests were encouraging - dow jones, ci
2015-07-22: rt AT_USER mcdonald's all-day breakfast may debut nationwide by october:  (via AT_USER $mcd |nugt direxion daily gold miners bull 3x shares 52wk high$nugt $mcd $smn $gild #nugt #stocks #pennystocks|as
Answer:
Fall