Contemplate the data and tweets to guess whether the closing price of $bud will surge or decline at 2014-01-17. Please declare either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2014-01-03,-0.4,0.6,-0.5,0.2,0.2,1.2,0.7,-0.3,-0.7,-0.9,-0.8
2014-01-06,0.6,0.8,-0.3,-1.2,-1.2,1.7,1.8,1.0,0.6,0.3,0.3
2014-01-07,-0.7,0.1,-0.7,1.9,1.9,-0.3,-0.0,-0.6,-1.2,-1.5,-1.5
2014-01-08,-0.8,0.1,-1.0,0.4,0.4,-1.0,-0.3,-0.8,-1.5,-1.8,-1.9
2014-01-09,0.6,0.9,-0.4,0.0,0.0,-0.8,-0.2,-0.6,-1.4,-1.7,-1.8
2014-01-10,0.0,0.1,-0.9,0.3,0.3,-0.7,-0.5,-0.7,-1.4,-1.8,-2.0
2014-01-13,1.0,1.5,-0.2,-2.5,-2.5,1.8,1.8,1.8,1.2,0.8,0.6
2014-01-14,-0.2,0.4,-0.4,0.4,0.4,1.1,1.2,1.4,1.0,0.5,0.2
2014-01-15,-1.1,0.5,-1.3,0.2,0.2,0.6,0.7,1.2,0.8,0.3,0.1
2014-01-16,0.1,0.3,-0.7,0.3,0.3,-0.0,0.3,0.8,0.6,0.0,-0.2

2014-01-11: $bud can these brewers cash in on the gluten-free trend? 
Answer:
Fall