Examine the data and tweets to deduce if the closing price of $pep will boost or lower at 2014-01-17. Kindly confirm either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2014-01-03,-0.1,0.8,-0.1,0.2,0.2,0.4,0.0,-0.5,-0.3,0.1,0.5
2014-01-06,-0.1,0.4,-0.2,0.0,0.0,0.3,0.1,-0.4,-0.3,-0.1,0.4
2014-01-07,-1.0,0.6,-1.0,1.5,1.5,-1.0,-1.2,-1.7,-1.7,-1.5,-1.1
2014-01-08,0.1,0.5,-0.5,-0.3,-0.3,-0.7,-0.7,-1.2,-1.4,-1.2,-0.9
2014-01-09,0.6,0.7,-0.6,-0.5,-0.5,-0.0,-0.2,-0.5,-0.9,-0.8,-0.5
2014-01-10,-0.4,0.2,-0.9,0.8,0.8,-0.5,-0.8,-1.2,-1.6,-1.5,-1.3
2014-01-13,0.8,1.5,-0.1,-1.4,-1.4,0.9,0.5,0.3,-0.2,-0.1,0.0
2014-01-14,0.3,0.6,-0.1,0.0,0.0,0.6,0.4,0.3,-0.1,-0.2,-0.1
2014-01-15,-0.5,0.4,-0.7,0.6,0.6,-0.1,-0.2,-0.2,-0.6,-0.8,-0.7
2014-01-16,-0.2,0.4,-0.7,-0.0,-0.0,-0.1,-0.1,-0.1,-0.4,-0.7,-0.7

2014-01-03: $pep test pepsico e-cards jingle all the way 2 
2014-01-05: the coca cola company: unlocking value in 2014 and beyond  $dps $pep $ko
2014-01-08: s&amp;p100 #stocks trend $c $mdt $emc $cmcsa $amgn $jnj $pep $goog $oxy $unh $bac $pfe $apc $usb $wag $apa $qcom  @ 
2014-01-10: .AT_USER boss indra nooyi talks the big biz of soda pop on AT_USER at 8:15a et $pep
2014-01-13: $pep behold: a 'wine glass' for coca-cola 
2014-01-16: $pep major food and beverage companies remove 6.4 trillion calories from u.s. marketplace 
Answer:
Fall