Analyze the information and social media posts to determine if the closing price of $so will ascend or descend at 2015-07-16. Please respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-01,-0.4,0.0,-0.8,0.7,0.7,-0.6,0.0,0.2,0.4,0.9,1.3
2015-07-02,-1.0,0.1,-1.1,1.7,1.7,-1.7,-1.7,-1.4,-1.3,-0.8,-0.4
2015-07-06,-0.4,0.4,-0.7,0.5,0.5,-1.6,-2.2,-1.8,-1.7,-1.4,-1.0
2015-07-07,-2.1,0.5,-2.2,2.6,2.6,-3.1,-4.3,-4.0,-4.1,-3.9,-3.5
2015-07-08,-0.3,0.9,-0.3,-0.1,-0.1,-2.0,-3.7,-3.6,-3.8,-3.6,-3.3
2015-07-09,2.1,2.4,-0.3,-2.1,-2.1,0.6,-1.3,-1.5,-1.6,-1.6,-1.2
2015-07-10,-0.1,0.7,-0.5,0.2,0.2,0.7,-1.1,-1.7,-1.7,-1.7,-1.4
2015-07-13,0.3,0.7,-0.5,0.1,0.1,0.7,-0.8,-1.6,-1.7,-1.8,-1.6
2015-07-14,0.7,1.0,-0.4,-0.4,-0.4,0.6,-0.1,-1.1,-1.1,-1.3,-1.2
2015-07-15,-0.3,0.0,-0.8,0.4,0.4,-0.1,-0.1,-1.3,-1.4,-1.6,-1.5

2015-07-04: rt AT_USER sandra ru$so|ipci s&amp;p 500 ishares company info$ipci $ivw $so $ea #ipci #stockmarket #pennystocks|so southern co. chart$so $vrtx $qld $utrm #so #tradeideas #tradeideasspf standard pacifi
2015-07-07: o realty income corp. company info$o $hal $adms $so #o #stockmarket #finance
2015-07-09: weekly s&amp;p100 #stocks performance $so $mo $lly $exc $cost $spg $rtn $wmt $pg $pep $lmt $ebay $ko $ba $tgt  more@ 
Answer:
Rise