Analyze the information and social media posts to determine if the closing price of $mcd will ascend or descend at 2017-07-18. Please respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2017-07-03,0.6,0.9,-0.0,-0.4,-0.4,0.6,0.9,0.3,-0.0,-0.1,-0.6
2017-07-05,-0.2,0.3,-0.7,0.4,0.4,0.1,0.4,0.1,-0.3,-0.4,-0.8
2017-07-06,-0.3,0.2,-0.5,0.0,0.0,-0.1,0.4,0.2,-0.3,-0.3,-0.7
2017-07-07,-1.9,0.2,-2.0,2.1,2.1,-1.7,-1.6,-1.6,-2.2,-2.3,-2.6
2017-07-10,0.5,0.6,-0.2,-0.5,-0.5,-0.9,-1.1,-1.0,-1.6,-1.7,-2.0
2017-07-11,0.1,0.6,-0.6,-0.4,-0.4,-0.2,-0.6,-0.5,-1.0,-1.3,-1.4
2017-07-12,-0.7,0.1,-0.8,1.1,1.1,-0.8,-1.5,-1.5,-1.8,-2.2,-2.3
2017-07-13,0.9,1.0,-0.5,-1.0,-1.0,0.4,-0.5,-0.5,-0.7,-1.2,-1.3
2017-07-14,-0.2,0.1,-0.4,0.2,0.2,0.1,-0.5,-0.6,-0.7,-1.2,-1.3
2017-07-17,0.1,0.1,-0.4,-0.0,-0.0,0.1,-0.3,-0.6,-0.6,-1.1,-1.3

2017-07-03: time to ramp it up?  $lulu $mcd $jwn $qqq $xlk |mcdonald¡¯s corporation $mcd raised to ¡°buy¡± at zacks investment research |head to head analysis: red robin gourmet burgers $rrgb versus mcdonald¡¯s c
2017-07-04: somewhat positive press coverage likely to impact mcdonald¡¯s corporation $mcd stock price |how drunk would you have to be to eat the AT_USER lobster roll? $mcd |legacy - our top 5 foundation stocks $
2017-07-05: building winning algorithmic trading systems by kevin davey:  #algotrading #trading $spy $vix $aapl $mcd|AT_USER thanks for follow! see vista partners #investingforfuture #dow30  $dia $cat¡­ |south ko
2017-07-06: resurgence of mcdonald¡¯s but stock¡¯s valuation poses downside risk   $jack $mcd $wen $yum $qsr #mcd #jackinthebox|$mcd is in three inside up winning 75.00% in the past. |check which story for #dowjo
2017-07-07: kiosk ordering and standalone mccafes in paris...a preview of mcdonald's future in the us? $mcd |the dow's top 5 stocks this year $aapl $mcd $ba $v $mmm |lawsuit likely coming against #mcdonalds for t
2017-07-08: AT_USER $mcd has sold mclobster in new brunswick since at least the mid 90s.|curated  @  | iconic ronald mcdonald statue stolen in new jersey, hamburglar suspected $mcd |mcdonald's and its debt binge 
2017-07-09: AT_USER just wait till more and more fries are cooked at $mcd using high oleic non trans fat soybean oil|ray kroc and the making of mcdonald's:  $mcd #business #entrepreneurship #innovation #mcdonalds
2017-07-10: deutsche bank raised its target for mcdonald's $mcd. this p/e multiples model implies some upside¡­ |$mcd reaches 52-week high + reports on $play $sauc $rrgb    #mcdonalds|dow #stocks trend $msft $cat
2017-07-11: AT_USER thanks for follow! see vista partners #investingforlife #dividends #growth  $mcd¡­ |mega cap consumer stocks likely to become increasingly influential $amzn $dis $mcd $sbux $nke |mcdonald¡¯s c
2017-07-12: 5 retail picks likely to emerge winners this earnings season  $cost $jwn $mcd $lb|less than a year after it picked its national agency, more agency shakeups are looming at mcdonald's. $mcd |$mcd  pot.
2017-07-13: AT_USER i ordered multiple drinks at $mcd recently and they had a nifty flexible holder that let me hold four drinks off one finger|value investing: from graham to buffett and beyond:  $ko $pep $mcd $
2017-07-14: dubuque bank &amp; trust co. buys 4,838 shares of mcdonald¡¯s corporation $mcd |mcdonald¡¯s corporation $mcd stake held by delta asset management llc tn |mcdonald¡¯s corporation $mcd shares bought by 
2017-07-15: us restaurant industry stuck in worst collapse since 2009    $mcd $yum $qsr $cmg $dpz $wen $rt $yumc #mcdonalds|AT_USER wow, great observation about #1 double #2. i had no idea! $mcd has done its best
2017-07-16: rt AT_USER 12 great books on value investing:  $spy $aapl $ibm $csco $cost $wmt $pep $mcd $kss $lyb $xom $¡­|5 sectors millennials prefer to consumer goods, and the stocks that prove it  $atvi $dal $e
2017-07-17: commented on mcdonald's is not expensive at $155  $mcd|??? $agn $ibm $msft $crm $twtr $ge $gm $fb $nflx $myl $snap $orcl $goog $googl $cost $wmt $wfm $gpro $grub $shak¡­ |mcdonald's is not expensive a
Answer:
Fall