Contemplate the data and tweets to guess whether the closing price of $mo will surge or decline at 2015-07-20. Please declare either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-06,-2.0,0.0,-2.2,1.8,1.8,-1.5,-1.3,-1.8,-2.2,-1.9,-1.2
2015-07-07,-3.3,0.3,-3.4,3.6,3.6,-3.8,-4.4,-4.7,-5.2,-5.2,-4.6
2015-07-08,0.6,0.9,-0.2,-1.3,-1.3,-1.8,-2.8,-3.1,-3.7,-3.9,-3.4
2015-07-09,1.3,1.7,-0.0,-0.2,-0.2,-0.9,-2.3,-2.6,-3.3,-3.7,-3.2
2015-07-10,0.3,0.9,-0.2,0.7,0.7,-0.7,-2.6,-3.0,-3.7,-4.2,-3.9
2015-07-13,0.4,0.9,-0.1,0.0,0.0,-0.1,-2.2,-2.8,-3.4,-4.0,-3.9
2015-07-14,-0.0,0.2,-0.3,0.0,0.0,-0.3,-1.7,-2.6,-3.1,-3.7,-3.9
2015-07-15,0.3,0.6,-0.2,-0.2,-0.2,0.0,-1.1,-2.1,-2.6,-3.3,-3.6
2015-07-16,-2.5,0.9,-2.6,3.3,3.3,-2.4,-3.5,-4.7,-5.3,-6.0,-6.5
2015-07-17,-0.8,0.2,-1.3,0.6,0.6,-2.3,-3.3,-4.8,-5.5,-6.2,-6.8

2015-07-09: weekly s&amp;p100 #stocks performance $so $mo $lly $exc $cost $spg $rtn $wmt $pg $pep $lmt $ebay $ko $ba $tgt  more@ 
2015-07-10: right now mo is number 225 for the largest percentage gain out of 250 stocks. $mo mo is up +3.77% in the last  |unh unitedhealth group, inc. financials$unh $mo $ea $lvs #unh #nasdaq #financeuso united
2015-07-11: fv first trust dorsey wright focus 5 etf ideas$fv $mo $panw $lnkd #fv #stockmarket #investingfxc currency…|fv first trust dorsey wright focus 5 etf ideas$fv $mo $panw $lnkd #fv #stockmarket #investing
2015-07-14: $mo news: "harry's plan: buy, hold, and collect $adm $cmi $dow $gpc $hon $itw …"   analyze: 
2015-07-15: pvsp pervasip corp. ask$pvsp $mo $jdst $shop #pvsp #stocks #invest
2015-07-16: lly eli lilly &amp; co. day high$lly $mo $jdst $c #lly #stocks #stockmarket|cpg.to cree, inc. short sales$cpg.to $mo $vrx $ete #cpg.to #stockmarket #investing|cyh community health systems bid size$cyh
2015-07-17: altria closes the yield gap with philip morris  $pm $mo
2015-07-19: $mo possible move up if it can get over $53.50
Answer:
Rise