Contemplate the data and tweets to guess whether the closing price of $mcd will surge or decline at 2015-07-01. Please declare either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-06-17,-0.7,0.3,-0.7,0.6,0.6,-0.3,-0.0,0.4,1.1,1.3,1.3
2015-06-18,-0.5,0.5,-0.9,1.0,1.0,-1.1,-1.0,-0.7,-0.1,0.3,0.4
2015-06-19,0.3,1.1,-0.1,-0.1,-0.1,-0.8,-0.9,-0.5,-0.1,0.4,0.5
2015-06-22,-0.6,0.2,-0.8,0.8,0.8,-1.1,-1.5,-1.3,-1.0,-0.5,-0.4
2015-06-23,0.4,0.8,-0.1,0.3,0.3,-0.9,-1.6,-1.6,-1.3,-0.8,-0.7
2015-06-24,0.1,0.8,0.0,-0.6,-0.6,-0.1,-0.9,-1.0,-0.8,-0.3,-0.1
2015-06-25,0.9,1.2,-0.0,-0.9,-0.9,0.8,0.0,-0.2,-0.0,0.4,0.7
2015-06-26,-1.2,0.1,-1.4,1.6,1.6,-0.6,-1.3,-1.6,-1.5,-1.2,-0.8
2015-06-29,1.2,1.9,-0.0,-1.9,-1.9,1.1,0.7,0.3,0.4,0.6,1.0
2015-06-30,0.9,1.3,-0.6,-0.4,-0.4,1.0,1.2,0.7,0.7,0.9,1.4

2015-06-17: mhys mass hysteria entertainment co. bid$mhys $hznp $mcd $celg #mhys #invest #stock|uup powershares db us dollar index bullish fund summary$uup $mcd $dia $googl #uup #share #investing|xlp consumer sta
2015-06-18: ivv s&amp;p 500 ishares bid size$ivv $fxc $trip $mcd #ivv #nasdaq #pennystocks|AT_USER $mcd mcdonald's to reduce u.s. store count for 1st time in +40 years |rt AT_USER mcdonald's to shrink in u.s. for
2015-06-19: pgf.to philip morris intl inc. ideas$pgf.to $k.to $mcd $dd #pgf.to #finance #stock|rgld rimrock gold corp. market cap$rgld $mcd $fxc $cvs #rgld #stock #stock|mcd maryjane group, inc. last price$mcd $h
2015-06-20: fslr first solar inc. market cap$fslr $mcd $vti $bmpix #fslr #stocks #tradeideas|mcdonald's, chipotle and other big franchises better be looking over their shoulders... $mcd $cmg |xlv health care sele
2015-06-21: xlk technology select sector spdr message board posts$xlk $mrk $mcd $ibm #xlk #nasdaq #stocks|bbry blackberry news$bbry $cag $mcd $dia #bbry #tradeideas #nasdaq|elnk earthlink, inc. ask size$elnk $mcd
2015-06-22: googl google inc. - class a news$googl $tsn $mcd $camp #googl #stockmarket #nasdaq
2015-06-24: $mcd: analyst action by citigroup on mcdonald's:  
2015-06-25: $boja bojangles' inc $mxwl $turv $wmt $gdx #mxwl #stockmarket #finance $nke $mux $wft $dbc #nke #stock $mcd $fv $axn|amda amedica corp. bid size$amda $mcd $tqqq $hal #amda #finance #investing|mcd mcdo
2015-06-28: mcd mcdonalds corp. ask size$mcd $goog $aryc $cree #mcd #stocks #tradeideas|ugaz velocityshares 3x long natural gas etn financials$ugaz $mcd $nat $_btb/un.to #ugaz #pennystocks…|interactive chart -&gt
2015-06-29: dxj ebay, inc. investor opinions$dxj $rgr $mcd $ibb #dxj #tradeideas #pennystocks
2015-06-30: AT_USER $spy puts over 200% , $mcd puts almost 100% already , confirm your subscription : |AT_USER $spy puts over 200% , $dnrg +1000% , $mcd puts almost 100% already , confirm your subscription :  ;-)
Answer:
Rise