Analyze the information and social media posts to determine if the closing price of $axp will ascend or descend at 2017-07-28. Please respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2017-07-14,-0.5,0.3,-0.8,-0.1,-0.1,-0.6,-0.8,-1.5,-2.2,-2.9,-3.7
2017-07-17,-0.1,0.4,-0.5,-0.1,-0.1,-0.3,-0.6,-1.2,-1.9,-2.6,-3.3
2017-07-18,-0.7,0.0,-0.9,0.4,0.4,-0.3,-0.9,-1.3,-2.0,-2.7,-3.4
2017-07-19,-0.2,0.1,-0.7,0.5,0.5,-0.5,-1.2,-1.5,-2.2,-2.9,-3.6
2017-07-20,-0.5,0.1,-1.0,-0.7,-0.7,0.1,-0.4,-0.7,-1.4,-2.0,-2.7
2017-07-21,0.2,0.8,-0.2,0.3,0.3,-0.1,-0.5,-0.8,-1.4,-2.0,-2.7
2017-07-24,0.5,0.8,-1.3,-0.7,-0.7,0.6,0.3,-0.1,-0.6,-1.2,-1.9
2017-07-25,0.5,0.8,-0.4,0.5,0.5,0.1,-0.1,-0.5,-0.9,-1.5,-2.1
2017-07-26,0.1,0.5,-0.2,-0.1,-0.1,0.0,0.1,-0.3,-0.6,-1.2,-1.8
2017-07-27,1.6,1.6,-0.6,-1.7,-1.7,1.4,1.7,1.4,1.1,0.6,0.0

2017-07-14: rt AT_USER q2 earnings kicks into high gear next week, get the popcorn ready-&gt; $nflx $gs $axp $msft $v $pypl $isrg h/t AT_USER #¡­|american express company $axp shares sold by genesee valley trust 
2017-07-15: the future of commerce: what do cashless payments mean? $v $axp $m  via AT_USER|daiwa securities group inc. acquires 47,870 shares of american express company $axp |american express company $axp stake
2017-07-16: rt AT_USER $ma $v $axp all have bullish charts. may look for a trade on one next week. |$ma $v $axp all have bullish charts. may look for a trade on one next week. |rt AT_USER q2 earnings kicks into h
2017-07-17: rt AT_USER it's going to be a busy week! earnings galore $nflx $blk $bac $jnj $gs $ual $qcom $gww $axp $abt $msft $v $ebay $nue $s¡­|rt AT_USER it's going to be a busy week! earnings galore $nflx $blk
2017-07-18: dow #stocks trend $msft $cat $intc $mrk $dd $ba $csco $aapl $ibm $mcd $jpm $dis $unh $v $hd $trv $mmm $axp $gs  @ |notable earnings after wednesday¡¯s close $aa $axp $bhe $bkfs $brkl $bxs $caty $cci $
2017-07-19: $axp like clockwork, tops in |rt AT_USER live: $axp earnings - "a very solid quarter for american express" says AT_USER  |rt AT_USER tune into AT_USER ! $axp &amp; $qcom earnings out after the bell. j
2017-07-20: daily most covered stock: 2 reports on $axp |°ëiç°ßmreuters: u.s. bank card companies seek licenses to operate in china  $v, $ma, $axp|$axp visa's third-quarter profit beats expectations |q1 2018 eps
2017-07-21: ronna sue cohen invests $210,000 in american express company $axp |ronna sue cohen acquires new stake in american express company $axp |ronna sue cohen invests $210,000 in american express company $ax
2017-07-22: american express $axp &amp; blackhawk network holdings $hawk head-to-head comparison |q3 2017 eps estimates for american express company boosted by analyst $axp |jefferies group llc reaffirms hold rat
2017-07-23: pinnacle associates ltd. has $10.56 million position in american express company $axp |insider selling: american express company $axp insider sells 5,981 shares of stock |q1 2018 earnings estimate for
2017-07-24: dow #stocks trend $msft $cat $intc $mrk $dd $ba $csco $aapl $ibm $mcd $jpm $dis $unh $v $hd $trv $mmm $axp $gs  @ |key takeaways from visa's fiscal 3q17 results  $axp $ma $dfs $v|scan results - hammer
2017-07-25: american express company $axp ceo sells $66,807,743.86 in stock |check it out...something advanced that actually accepts $axp. $btc #bitcoin  |american express $axp and capital one financial corporati
2017-07-26: danger will robinson!! just kidding. go stop buying american express $axp #finance|da davidson analysts lift earnings estimates for american express company $axp |#american express $axp #stock  #inves
2017-07-27: stephen j. squeri sells 94,792 shares of american express company $axp stock |american express company $axp vice chairman sells $8,096,184.72 in stock |stephen j. squeri sells 94,792 shares of america
Answer:
Rise