Analyze the information and social media posts to determine if the closing price of $pm will ascend or descend at 2014-01-23. Please respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2014-01-08,1.5,1.6,-0.4,-1.7,-1.7,1.9,2.8,2.4,2.2,2.1,2.0
2014-01-09,-0.1,0.4,-0.8,0.0,0.0,1.2,2.5,2.3,2.0,2.0,1.9
2014-01-10,1.7,1.8,-0.2,-0.9,-0.9,1.4,3.0,3.1,2.8,2.8,2.7
2014-01-13,-0.0,0.6,-0.2,-0.1,-0.1,1.0,2.7,3.1,2.8,2.8,2.8
2014-01-14,0.4,0.7,-0.2,0.0,0.0,0.4,2.2,2.9,2.7,2.7,2.7
2014-01-15,-0.8,0.3,-0.9,0.8,0.8,-0.4,0.9,1.9,1.9,1.8,1.9
2014-01-16,-1.8,0.0,-2.2,1.7,1.7,-1.8,-1.0,0.1,0.2,0.1,0.2
2014-01-17,1.0,1.1,-0.2,-1.4,-1.4,-0.2,0.2,1.3,1.5,1.4,1.5
2014-01-21,0.4,0.7,-0.7,0.8,0.8,-0.6,-0.7,0.3,0.7,0.6,0.7
2014-01-22,-0.3,0.3,-0.9,0.2,0.2,-0.4,-1.0,-0.1,0.5,0.4,0.4

2014-01-16: added to $pm yest...up v nicely today...hopefully yest was the bottom|rt AT_USER wells has $pm as top 2014 pick in staples.  out of favor, pos exposure to em, significant investments w/lead to outsize
2014-01-20: a rare opportunity in philip morris  $bti $japaf $pm
Answer:
Fall