Assess the data and tweets to estimate whether the closing price of $mcd will escalate or deflate at 2017-02-17. Respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2017-02-03,-0.7,0.2,-0.8,0.8,0.8,-0.9,-1.4,-1.5,-1.8,-2.0,-1.8
2017-02-06,-0.3,0.4,-0.4,0.2,0.2,-0.9,-1.4,-1.5,-1.8,-2.1,-2.0
2017-02-07,0.3,0.7,0.0,0.1,0.1,-0.6,-1.2,-1.5,-1.8,-2.1,-2.0
2017-02-08,-0.1,0.6,-0.1,0.1,0.1,-0.3,-1.0,-1.5,-1.6,-2.0,-2.1
2017-02-09,0.2,0.4,-0.1,-0.2,-0.2,0.0,-0.7,-1.2,-1.3,-1.7,-1.9
2017-02-10,-0.9,0.2,-1.0,1.1,1.1,-0.8,-1.5,-2.1,-2.2,-2.6,-2.8
2017-02-13,0.4,0.9,-0.0,-0.2,-0.2,-0.4,-1.1,-1.6,-1.9,-2.2,-2.5
2017-02-14,-0.2,0.2,-0.4,0.2,0.2,-0.4,-1.0,-1.6,-2.0,-2.3,-2.6
2017-02-15,-0.6,0.2,-0.8,0.5,0.5,-0.7,-1.2,-1.9,-2.3,-2.6,-3.0
2017-02-16,0.0,0.9,-0.3,0.2,0.2,-0.5,-1.1,-1.8,-2.3,-2.6,-3.0

2017-02-03: mcdonald¡¯s corporation $mcd given a $130.00 price target at j p morgan chase &amp; co |mcdonald¡¯s corporation $mcd given a $120.00 price target by stifel nicolaus analysts |how 'the founder' made #m
2017-02-06: $xom $amzn $googl $avgo $aapl $pfe $cvs $bac $td $wmt $cost $wfc $jnj $ge $gs $tsla $utx $fb $v $jpm $dis $mcd $mo¡­ |...or this, from 2012, about $mcd and $tif... |#mcdonalds rolls out new chocolate 
2017-02-07: investment house llc has $1,818,000 stake in mcdonald¡¯s corporation $mcd |investment house llc has $1,818,000 stake in mcdonald¡¯s corporation $mcd |mcdonald¡¯s corporation $mcd position boosted by c
2017-02-08: our top 5 foundation stocks $pg $ed $jnj $mcd $t  #retire #money #cash #consumer #snow #coffee #life #passion |100 baggers: stocks that return 100-to-1 and how to find them:  $aapl $mcd $wmt $tsla $ms
2017-02-09: the big mac atm has arrived AT_USER #stocks $mcd  modern version of automat.|see what #mcdonalds food looks like in 17 countries all over the world. read more:  $mcd| alerts stocks w/ 10-1800% potenti
2017-02-10: $xom $amzn $googl $avgo $aapl $pfe $cvs $bac $td $wmt $cost $wfc $jnj $ge $gs $tsla $utx $fb $v $jpm $dis $mcd $mo¡­ |'intoxicated' nb men go through #mcdonalds drive-thru on a sofa. read more:  $mcd|
2017-02-11: illinois #mcdonalds throws retirement party for 95-year-old employee. read more:  $mcd|mcdonald¡¯s corporation $mcd stake held by carnegie capital asset management llc |grinding it out: the making of 
2017-02-12: mcd $mcd |mcd $mcd |nothing in this world can take the place of persistence. $mcd |volatility is so extraordinarily low. thinking about straddles &amp; strangles 60 to 90 days out: $mmm $vz $mcd $msft
2017-02-13: the big mac atm has arrived AT_USER #stocks $mcd | alerts stocks w/ 10-1800% potential. join now promo  $mgt $ba $ma $lyg $usb $mcd $cog|so it was the threat to get him banned from $mcd that finally d
2017-02-14: rt AT_USER starbucks envy 2.0  $sbux $mcd|rt AT_USER starbucks envy 2.0  $sbux $mcd|starbucks envy 2.0  $sbux $mcd|#mcdonalds in the era of 'fake news,' fake filings can impact stocks. read more:  $mc
2017-02-15: $mcd final trade: ual, mcd &amp; more |options volatility and pricing by sheldon natenberg:  #options #trading $spy $ibm $jnj $pg $mcd|rt AT_USER $indu components from $ge 30.39 - $gs 250.54 ... time 
2017-02-16: cramer: moron sellers skewing the valuation of these stocks $pep $mmm $csco $cmg $mcd $mu  AT_USER|mcdonald¡¯s corporation $mcd receives outperform rating from robert w. baird |mcdonald¡¯s corporation
Answer:
Rise