Given the data and tweets, could you project whether the closing price of $pep will grow or shrink at 2014-01-07? Please specify either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2013-12-20,-0.3,0.4,-0.4,0.2,0.2,-0.7,-0.2,0.3,1.0,1.5,2.0
2013-12-23,0.6,0.6,-0.5,0.1,0.1,-0.5,-0.4,0.1,0.7,1.3,1.8
2013-12-24,0.0,0.2,-0.3,0.2,0.2,-0.3,-0.6,-0.2,0.3,0.9,1.5
2013-12-26,-0.4,0.0,-0.5,0.5,0.5,-0.6,-1.2,-0.7,-0.3,0.3,0.8
2013-12-27,0.0,0.5,-0.3,0.3,0.3,-0.6,-1.3,-1.0,-0.7,-0.1,0.4
2013-12-30,-0.2,0.2,-0.3,0.2,0.2,-0.6,-1.3,-1.2,-1.0,-0.4,0.1
2013-12-31,0.0,0.5,-0.5,0.0,0.0,-0.4,-1.1,-1.3,-1.0,-0.6,-0.1
2014-01-02,1.0,1.1,-0.3,-1.0,-1.0,0.6,0.1,-0.3,-0.1,0.3,0.8
2014-01-03,-0.1,0.8,-0.1,0.2,0.2,0.4,0.0,-0.5,-0.3,0.1,0.5
2014-01-06,-0.1,0.4,-0.2,0.0,0.0,0.3,0.1,-0.4,-0.3,-0.1,0.4

2014-01-03: $pep test pepsico e-cards jingle all the way 2 
2014-01-05: the coca cola company: unlocking value in 2014 and beyond  $dps $pep $ko
Answer:
Rise