Reflect on the provided data and tweets to anticipate if the closing price of $bud is going to increase or decrease at 2015-07-16. Kindly respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-01,0.3,0.6,-0.7,1.6,1.6,0.6,1.0,0.4,0.2,-0.0,-0.0
2015-07-02,-0.0,0.1,-0.6,-0.5,-0.5,0.5,1.5,0.9,0.7,0.5,0.4
2015-07-06,-0.4,0.8,-0.6,-2.9,-2.9,2.3,4.2,3.7,3.5,3.4,3.3
2015-07-07,-1.7,0.1,-2.9,0.8,0.8,1.0,2.9,2.8,2.6,2.5,2.3
2015-07-08,0.7,0.8,-0.3,-0.6,-0.6,1.3,2.9,3.3,3.2,3.1,2.9
2015-07-09,0.9,1.3,-0.0,1.5,1.5,-0.5,0.9,1.7,1.6,1.5,1.4
2015-07-10,-0.3,0.3,-1.0,5.2,5.2,-4.7,-3.9,-3.1,-3.3,-3.3,-3.5
2015-07-13,0.1,0.4,-0.5,0.0,0.0,-3.4,-3.9,-2.8,-3.1,-3.3,-3.3
2015-07-14,0.1,0.3,-0.6,0.3,0.3,-2.5,-3.8,-3.0,-3.2,-3.4,-3.4
2015-07-15,0.3,0.7,-0.2,0.1,0.1,-1.3,-3.4,-3.1,-3.0,-3.3,-3.4

2015-07-10: rt AT_USER a dividend growth portfolio - how did income hold up during the last recession?  $adp $bac $bud …|$bud scalped shorts 125.90
2015-07-11: bud anheuser-busch inbev adr day high$bud $amrn $dd $fnma #bud #stockmarket #tradeideas
2015-07-12: what alcoa told us about beer, cars, and planes  $ba $bud $eadsy $f $ko $pep $sbmry $aa
Answer:
Rise