Reflect on the provided data and tweets to anticipate if the closing price of $ul is going to increase or decrease at 2014-01-13. Kindly respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2013-12-27,0.4,0.4,-0.3,1.3,1.3,-1.6,-2.8,-2.5,-2.4,-2.3,-2.3
2013-12-30,-0.2,0.2,-0.4,0.2,0.2,-1.3,-2.5,-2.6,-2.5,-2.4,-2.4
2013-12-31,0.0,0.1,-0.4,0.4,0.4,-1.0,-2.4,-2.9,-2.8,-2.7,-2.7
2014-01-02,0.1,0.2,-0.4,-2.2,-2.2,1.2,0.0,-0.8,-0.6,-0.5,-0.5
2014-01-03,0.2,0.4,-0.2,-0.1,-0.1,1.2,0.3,-0.6,-0.4,-0.4,-0.4
2014-01-06,0.0,0.4,-0.1,-0.3,-0.3,1.1,0.7,-0.2,-0.1,-0.1,-0.1
2014-01-07,-0.2,0.2,-0.2,0.4,0.4,0.4,0.4,-0.4,-0.5,-0.5,-0.5
2014-01-08,0.1,0.1,-0.3,-1.2,-1.2,0.9,1.6,0.9,0.5,0.6,0.7
2014-01-09,-0.9,0.1,-1.0,-0.8,-0.8,1.3,2.3,1.8,1.2,1.4,1.5
2014-01-10,-0.7,0.2,-0.7,0.6,0.6,0.4,1.5,1.2,0.6,0.8,0.8

2014-01-05: $ul british reporting rule change exposes transatlantic cultural gap 
Answer:
Fall