Assess the data and tweets to estimate whether the closing price of $ko will escalate or deflate at 2015-07-24. Respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-10,-0.3,0.3,-0.6,1.2,1.2,-1.0,-1.6,-1.1,-1.0,-1.1,-0.8
2015-07-13,-0.2,0.3,-0.4,0.7,0.7,-1.1,-2.1,-1.8,-1.6,-1.6,-1.5
2015-07-14,-0.7,0.2,-0.8,1.3,1.3,-1.9,-2.9,-2.9,-2.6,-2.7,-2.7
2015-07-15,0.0,0.6,-0.1,-0.1,-0.1,-1.2,-2.3,-2.6,-2.4,-2.5,-2.5
2015-07-16,-0.1,0.3,-0.3,0.9,0.9,-1.2,-2.7,-3.3,-3.1,-3.2,-3.3
2015-07-17,0.1,0.2,-0.5,-0.6,-0.6,-0.3,-1.7,-2.5,-2.5,-2.5,-2.6
2015-07-20,-0.1,0.4,-0.4,0.3,0.3,-0.2,-1.5,-2.6,-2.7,-2.7,-2.8
2015-07-21,0.5,0.8,-0.2,-0.5,-0.5,0.2,-0.8,-1.9,-2.1,-2.1,-2.3
2015-07-22,-0.2,1.7,-0.8,-0.7,-0.7,0.8,0.1,-0.9,-1.4,-1.3,-1.5
2015-07-23,0.4,0.4,-0.9,-0.1,-0.1,0.7,0.5,-0.5,-1.1,-1.1,-1.3

2015-07-10: interactive chart -&gt;  $ko earnings are declining. 
2015-07-12: rlh red lion hotels corp. last trade$rlh $fdmf $coke $ko #rlh #stock #invest|ko coca cola co. filings$ko $xme $bce.to $mdgn #ko #share #nasdaq|our stock pick on $ppch is up over 300% since our origina
2015-07-13: significant growth projections earn pepsico a bullish thesis  $ko $pep
2015-07-14: rt AT_USER $ko received a new alert. see why at  #stocks #markets #daytrading 4|early movers: $jpm, $ko, $urbn, $intc, $oww &amp; more $mu $amzn $gpro $jblu $vlo $dal$sbux $save $goog $nok |indicator 
2015-07-15: morning call for july 14, 2015 $amzn $bwld $cah $dk $fast $gpro $jpm $ko $mu $navi $oww $peix $psx $wnr |commented on stocktwits: wow. worst typo ever perhaps. $ko #bto aug15 $42 cs @ .52 |our platinu
2015-07-16: AT_USER $ko has just been added to the mg25 top stocks list.  needs pocket|$gmcr daily mfi was 0; mthly rsi @ 40; 61.8 fib retr; $ko ownership per $yhoo finance -  - is $ko really that wrong?
2015-07-19: $twtr twitter inc      $syn $mwe $mdxg $dhr $nat $googl $stng $amzn $bsbr $ko $psx $bud $hig $kkr $jnj $sti $gd $wm
2015-07-20: ko coca cola co. news$ko $jjc $rinf $sbux #ko #invest #investing|rt AT_USER upcoming earnings. get readymon - $ibm $mstue - $aapl $msft $cmgwed - $ko $gildthur - $sbux $amznfri - biib-&gt; |#sentishif
2015-07-21: rt AT_USER upcoming earnings. get readymon - $ibm $mstue - $aapl $msft $cmgwed - $ko $gildthur - $sbux $amznfri - biib-&gt; |$ko:beverages stocks: the coca-cola company (nyse:ko), pepsico ...:|$ko:ubs
2015-07-22: amgn amgen, inc. shares$amgn $fb $ko $unh #amgn #stocks #investing|rt AT_USER coca-cola is in cost-cutting mode, with $3 billion in expenses on the chopping block  $ko |ko coca cola co. eod data$ko $g
2015-07-23: wynn wynn resorts ltd dividend$wynn $ung $smn $ko #wynn #invest #tradeideas|agio agios pharmaceuticals, inc. open$agio $ko $gdxj $nugt #agio #nasdaq #stockmarket|ko coca cola co. short sales$ko $tsla 
Answer:
Fall