Examine the data and tweets to deduce if the closing price of $pep will boost or lower at 2015-07-27. Kindly confirm either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-13,-0.9,0.3,-1.1,1.7,1.7,-1.4,-2.3,-2.2,-2.5,-2.7,-2.7
2015-07-14,0.3,0.4,-0.4,-0.1,-0.1,-1.1,-1.8,-2.0,-2.1,-2.5,-2.6
2015-07-15,0.7,1.0,-0.0,-0.8,-0.8,-0.2,-0.7,-1.2,-1.2,-1.5,-1.7
2015-07-16,0.2,0.5,-0.0,0.6,0.6,-0.3,-1.1,-1.6,-1.6,-2.0,-2.3
2015-07-17,-0.2,0.0,-0.8,-0.1,-0.1,0.1,-0.7,-1.4,-1.4,-1.7,-2.0
2015-07-20,-0.2,0.2,-0.5,0.5,0.5,-0.4,-1.0,-1.7,-1.8,-2.1,-2.4
2015-07-21,0.6,0.6,-0.1,-0.4,-0.4,-0.1,-0.5,-1.1,-1.4,-1.6,-1.9
2015-07-22,-0.2,0.3,-0.4,0.2,0.2,-0.2,-0.6,-1.1,-1.5,-1.7,-2.0
2015-07-23,0.1,0.5,-0.4,-0.3,-0.3,0.1,-0.1,-0.6,-1.1,-1.2,-1.6
2015-07-24,0.5,0.7,-0.1,-0.7,-0.7,0.7,0.7,0.2,-0.4,-0.5,-0.8

2015-07-13: significant growth projections earn pepsico a bullish thesis  $ko $pep|our penny stock newsletter alerts gained 350% in just 8 trading days! get our next pick early:  $pep $dps
2015-07-14: $pep news: "why pepsico is the perfect backbone for any dividend growth portfolio…"   analyze: 
2015-07-17: our penny stock picks have gained 3,600% in 9 months! subscribe to get our future picks:  $coke $pep $dps|these are the 4 finalists in AT_USER #dousaflavor contest. which gets your vote?  $pep |$pep 8
2015-07-18: our stock pick on $gequ nearly quadrupled in value in less than 2 weeks! major news:  $coke $pep $dps
2015-07-20: rt AT_USER #pennystocks $jnj $dis $pep $aig $pg $fb$puge ready to go kaboom!join: pennystockroyaltyAT_USERAT_USERh…
2015-07-21: potential pepsico $pep trade targets 3.94% return (  )|we've got $pep going down with 87% confidence  #investing #daytrading |our stock pick on $gequ nearly quadrupled in value in less than 2 weeks! m
2015-07-22: rt AT_USER our stock pick on $gequ nearly quadrupled in value in less than 2 weeks! major news:  $coke $pep …
2015-07-24: pep philip morris intl inc. short sales$pep $ilst $hgd.to $nyt #pep #share #finance
Answer:
Fall