Reflect on the provided data and tweets to anticipate if the closing price of $pcln is going to increase or decrease at 2015-07-17. Kindly respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-02,0.9,1.0,-0.1,-0.6,-0.6,-0.4,0.3,1.0,1.5,1.9,2.4
2015-07-06,-0.6,1.0,-0.7,-0.1,-0.1,-0.2,0.3,1.0,1.4,1.9,2.3
2015-07-07,0.1,0.1,-2.2,0.3,0.3,0.1,-0.1,0.5,1.0,1.5,1.8
2015-07-08,1.5,2.2,-0.1,-2.5,-2.5,2.0,2.1,2.7,3.4,3.8,4.2
2015-07-09,0.7,1.4,-0.1,0.8,0.8,0.7,1.0,1.6,2.3,2.7,3.1
2015-07-10,-0.2,0.1,-0.9,1.5,1.5,-0.8,-0.6,-0.1,0.6,1.0,1.4
2015-07-13,-1.7,0.2,-1.9,2.5,2.5,-2.6,-2.7,-2.4,-1.8,-1.5,-1.0
2015-07-14,0.1,1.0,-0.2,0.0,0.0,-2.2,-2.2,-2.3,-1.9,-1.4,-1.0
2015-07-15,0.1,0.9,-0.2,-0.3,-0.3,-1.0,-1.7,-1.9,-1.6,-1.1,-0.8
2015-07-16,-0.3,0.2,-0.8,1.3,1.3,-1.3,-2.7,-3.0,-2.8,-2.4,-2.1

2015-07-03: pcln  inc. investor opinions$pcln $bax $mjmj $dhr #pcln #invest #investing|gains over 2500% in one trade.. subscribe here!  .. $sbux $txn $pcln|rt AT_USER pcln  inc. ex-div date$pcln $brcm $pfe $uup #
2015-07-07: fv first trust dorsey wright focus 5 etf eod data$fv $ocfn $pcln $tan #fv #finance #nasdaq
2015-07-10: bidu baidu, inc. summary$bidu $pcln $kre $tvix #bidu #tradeideas #pennystocksblox infoblox inc. financials…|bidu baidu, inc. summary$bidu $pcln $kre $tvix #bidu #tradeideas #pennystocksblox infoblox i
2015-07-11: pcln  inc. eod data$pcln $fxy $grek $feye #pcln #nasdaq #tradeideas|garmin: navigating from the car to the wrist: [at  - shares of fitb...  $aapl $goog $pcln $k|our stock pick on $gequ nearly quadrupl
2015-07-12: dhi dr horton inc. eod data$dhi $pcln $emsf $tasr #dhi #finance #investing
2015-07-13: $pcln back into fib resis $qqq 
2015-07-14: i think i might stick to my same trades from yesterday:$fb $amzn $bawatching:#airlines: $save $aal $dal#travel: $pcln $expe $oww|our platinum subscribers saw their stock alerts gain 4,000% in 10 month
2015-07-15: mcd mcdonalds corp. last trade$mcd $pcln $sbux $swks #mcd #tradeideas #share|xle energy select sector spdr bid$xle $pcln $bbry $celg #xle #nasdaq #finance|our stock pick on $ppch is up over 300% since
2015-07-16: pcln procter &amp; gamble co. % change$pcln $ibb $sso $intc #pcln #share #investing|our penny stock picks have gained 3,600% in 9 months! subscribe to get our future picks:  $sbux $txn $pcln|it didn't
Answer:
Rise