With the help of the data and tweets given, can you forecast whether the closing price of $mcd will climb or drop at 2017-07-24? Please state either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2017-07-10,0.5,0.6,-0.2,-0.5,-0.5,-0.9,-1.1,-1.0,-1.6,-1.7,-2.0
2017-07-11,0.1,0.6,-0.6,-0.4,-0.4,-0.2,-0.6,-0.5,-1.0,-1.3,-1.4
2017-07-12,-0.7,0.1,-0.8,1.1,1.1,-0.8,-1.5,-1.5,-1.8,-2.2,-2.3
2017-07-13,0.9,1.0,-0.5,-1.0,-1.0,0.4,-0.5,-0.5,-0.7,-1.2,-1.3
2017-07-14,-0.2,0.1,-0.4,0.2,0.2,0.1,-0.5,-0.6,-0.7,-1.2,-1.3
2017-07-17,0.1,0.1,-0.4,-0.0,-0.0,0.1,-0.3,-0.6,-0.6,-1.1,-1.3
2017-07-18,0.7,0.9,-0.4,-0.8,-0.8,0.8,0.6,0.3,0.3,-0.1,-0.4
2017-07-19,0.2,0.4,-0.3,-0.0,-0.0,0.5,0.7,0.3,0.3,0.0,-0.3
2017-07-20,-0.1,0.7,-0.4,0.2,0.2,0.2,0.6,0.1,0.1,-0.1,-0.5
2017-07-21,0.1,0.5,-0.4,-0.2,-0.2,0.2,0.6,0.3,0.3,0.2,-0.3

2017-07-10: deutsche bank raised its target for mcdonald's $mcd. this p/e multiples model implies some upside¡­ |$mcd reaches 52-week high + reports on $play $sauc $rrgb    #mcdonalds|dow #stocks trend $msft $cat
2017-07-11: AT_USER thanks for follow! see vista partners #investingforlife #dividends #growth  $mcd¡­ |mega cap consumer stocks likely to become increasingly influential $amzn $dis $mcd $sbux $nke |mcdonald¡¯s c
2017-07-12: 5 retail picks likely to emerge winners this earnings season  $cost $jwn $mcd $lb|less than a year after it picked its national agency, more agency shakeups are looming at mcdonald's. $mcd |$mcd  pot.
2017-07-13: AT_USER i ordered multiple drinks at $mcd recently and they had a nifty flexible holder that let me hold four drinks off one finger|value investing: from graham to buffett and beyond:  $ko $pep $mcd $
2017-07-14: dubuque bank &amp; trust co. buys 4,838 shares of mcdonald¡¯s corporation $mcd |mcdonald¡¯s corporation $mcd stake held by delta asset management llc tn |mcdonald¡¯s corporation $mcd shares bought by 
2017-07-15: us restaurant industry stuck in worst collapse since 2009    $mcd $yum $qsr $cmg $dpz $wen $rt $yumc #mcdonalds|AT_USER wow, great observation about #1 double #2. i had no idea! $mcd has done its best
2017-07-16: rt AT_USER 12 great books on value investing:  $spy $aapl $ibm $csco $cost $wmt $pep $mcd $kss $lyb $xom $¡­|5 sectors millennials prefer to consumer goods, and the stocks that prove it  $atvi $dal $e
2017-07-17: commented on mcdonald's is not expensive at $155  $mcd|??? $agn $ibm $msft $crm $twtr $ge $gm $fb $nflx $myl $snap $orcl $goog $googl $cost $wmt $wfm $gpro $grub $shak¡­ |mcdonald's is not expensive a
2017-07-18: $mcd just rolled out a new menu item:  nothing burgers|concorde asset management llc cuts stake in mcdonald¡¯s corporation $mcd | &lt;&lt;-- checkout super trades service it is truly amazing!! $capn $
2017-07-19: AT_USER serious question.  why don't these issues happen to $mcd $sonc $qsr ???|rt seekingalpha "how safe are the dividends of these stalwarts?  $cvx $gis $jnj $kmi $ko $mcd $mo $pep $pg $pm $tgt¡­|rh
2017-07-20: mcdonald¡¯s corporation $mcd pt set at $170.00 by j p morgan chase &amp; co |mcdonald¡¯s corporation $mcd given a $172.00 price target at nomura |iwaspoisoned may be creating opportunity for long-term
2017-07-21: mcdonald¡¯s corporation $mcd given a $170.00 price target at j p morgan chase &amp; co |rt AT_USER #earnings next week: $hal, $has, $googl, $aks, $cat, $dd, $exas, $fcx, $mcd, $amd, $cmg, $wynn  power
2017-07-22: rt AT_USER #earnings $amd $fb $amzn $googl $twtr $hal $cmg $x $lrcx $pypl $t $f $aks $gild $mcd $gm $ba $has $intc $sbux $wdc   |rt AT_USER #earnings $amd $fb $amzn $googl $twtr $hal $cmg $x $lrcx $py
2017-07-23: rt AT_USER #earnings week $fb $amzn $googl $twtr $cmg $x $pypl $t $f $aks $gild $mcd $gm $ba $has $intc $sbux |rt AT_USER #earnings week $fb $amzn $googl $twtr $cmg $x $pypl $t $f $aks $gild $mcd $gm 
Answer:
Fall