Assess the data and tweets to estimate whether the closing price of $axp will escalate or deflate at 2017-07-20. Respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2017-07-06,1.1,1.3,-0.0,-1.4,-1.4,0.5,-0.5,-1.2,-2.0,-2.8,-3.7
2017-07-07,-0.5,0.4,-0.7,0.7,0.7,0.0,-0.9,-1.6,-2.4,-3.2,-4.1
2017-07-10,-0.2,0.3,-0.4,-0.0,-0.0,0.1,-0.6,-1.3,-2.1,-2.9,-3.8
2017-07-11,0.1,0.2,-0.7,-0.2,-0.2,0.1,-0.2,-0.9,-1.7,-2.5,-3.3
2017-07-12,-0.6,0.2,-0.9,0.8,0.8,-0.6,-0.7,-1.5,-2.2,-2.9,-3.8
2017-07-13,-0.5,0.1,-0.7,0.6,0.6,-0.9,-1.2,-1.9,-2.6,-3.3,-4.1
2017-07-14,-0.5,0.3,-0.8,-0.1,-0.1,-0.6,-0.8,-1.5,-2.2,-2.9,-3.7
2017-07-17,-0.1,0.4,-0.5,-0.1,-0.1,-0.3,-0.6,-1.2,-1.9,-2.6,-3.3
2017-07-18,-0.7,0.0,-0.9,0.4,0.4,-0.3,-0.9,-1.3,-2.0,-2.7,-3.4
2017-07-19,-0.2,0.1,-0.7,0.5,0.5,-0.5,-1.2,-1.5,-2.2,-2.9,-3.6

2017-07-06: complete #stocks valuation report on $axp for free - helping #traders &amp; #investors get ahead &gt;download&gt;¡­ |rt investingbuddy "download full &amp; free #stocks valuation report on $axp - how 
2017-07-07: american express company $axp shares sold by parkside financial bank &amp; trust |bank stress test cheat sheet: winners, losers, and key numbers $ally $axp $bac $bbt $bk $c $cfg¡­  #investing #stocks|
2017-07-08: rt investingbuddy "hot #stocks analysis &amp; outlook video for $lpx $axp $cake $fran $tjx on our #mtbanalysis mag &gt;&gt;&gt;¡­ |hot #stocks analysis &amp; outlook video for $lpx $axp $cake $fran $t
2017-07-09: monopolies in the e-payments space $axp |download full &amp; free #stocks valuation report on $axp - how does AT_USER stack up for #investors? &gt;&gt;¡­ |complete #stocks valuation report on $axp for
2017-07-10: dow #stocks trend $msft $cat $intc $mrk $dd $ba $csco $aapl $ibm $mcd $jpm $dis $unh $v $hd $trv $mmm $axp $gs  @ |rt AT_USER see vista partners weekly market update july 7  tech #biotech #fintech $ax
2017-07-11: $axp top research reports for eli lilly, nvidia &amp; amex |$axp edward jones raises to a hold |$axp hearing upgraded|rt AT_USER why it may be time to buy #financials ahead of earnings  $axp $jpm $gs 
2017-07-12: rt AT_USER $axp since last er, stock gained 11%. reporting earnings on 7/19 after close (confirmed). |$axp since last er, stock gained 11%. reporting earnings on 7/19 after close (confirmed). |oppenhe
2017-07-13: no contest as far as i'm concerned: the better business model wins.  $axp $v $ma $dfs #creditcard|$axp since last er, stock gained 11%. reporting earnings on 7/19 after close (confirmed). |another gre
2017-07-14: rt AT_USER q2 earnings kicks into high gear next week, get the popcorn ready-&gt; $nflx $gs $axp $msft $v $pypl $isrg h/t AT_USER #¡­|american express company $axp shares sold by genesee valley trust 
2017-07-15: the future of commerce: what do cashless payments mean? $v $axp $m  via AT_USER|daiwa securities group inc. acquires 47,870 shares of american express company $axp |american express company $axp stake
2017-07-16: rt AT_USER $ma $v $axp all have bullish charts. may look for a trade on one next week. |$ma $v $axp all have bullish charts. may look for a trade on one next week. |rt AT_USER q2 earnings kicks into h
2017-07-17: rt AT_USER it's going to be a busy week! earnings galore $nflx $blk $bac $jnj $gs $ual $qcom $gww $axp $abt $msft $v $ebay $nue $s¡­|rt AT_USER it's going to be a busy week! earnings galore $nflx $blk
2017-07-18: dow #stocks trend $msft $cat $intc $mrk $dd $ba $csco $aapl $ibm $mcd $jpm $dis $unh $v $hd $trv $mmm $axp $gs  @ |notable earnings after wednesday¡¯s close $aa $axp $bhe $bkfs $brkl $bxs $caty $cci $
2017-07-19: $axp like clockwork, tops in |rt AT_USER live: $axp earnings - "a very solid quarter for american express" says AT_USER  |rt AT_USER tune into AT_USER ! $axp &amp; $qcom earnings out after the bell. j
Answer:
Fall