Contemplate the data and tweets to guess whether the closing price of $nvs will surge or decline at 2015-07-13. Please declare either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-06-26,0.6,0.9,-0.3,-0.9,-0.9,1.5,1.2,1.5,1.8,2.1,2.5
2015-06-29,1.2,1.4,-0.1,-1.4,-1.4,2.2,2.5,2.7,3.0,3.4,3.7
2015-06-30,1.1,1.1,-0.5,-0.2,-0.2,1.5,2.4,2.7,3.0,3.4,3.7
2015-07-01,-0.1,0.8,-0.3,0.2,0.2,0.7,1.9,2.3,2.5,3.0,3.4
2015-07-02,0.0,0.2,-0.4,1.3,1.3,-0.8,0.5,0.8,1.1,1.5,1.9
2015-07-06,-1.1,0.4,-1.2,-1.2,-1.2,0.1,1.5,1.8,2.1,2.6,2.9
2015-07-07,-0.5,0.2,-1.8,0.6,0.6,-0.3,0.6,1.1,1.5,1.8,2.2
2015-07-08,0.4,0.7,-0.3,-0.1,-0.1,-0.0,0.4,1.1,1.5,1.8,2.2
2015-07-09,1.0,1.3,-0.0,1.0,1.0,-0.7,-0.7,0.0,0.4,0.7,1.1
2015-07-10,0.6,0.7,-0.2,3.2,3.2,-3.1,-3.6,-2.9,-2.7,-2.4,-2.1

2015-06-29: $nvs gobbles up #spinifex:  $200m for pain pill co
2015-07-01: $nvs novartis ag (adr) (nvs) looks at performance based pricing system ahead of ... 
2015-07-09: rt AT_USER after entresto, maybe innovation?  $nvs $cyad $amgn $agn $trvn $mrk
Answer:
Rise