Utilize the data and tweets at hand to foresee if the closing price of $bud will elevate or diminish at 2014-01-13. Only answer with Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2013-12-27,0.0,0.5,-0.4,0.9,0.9,-1.6,-2.7,-3.1,-3.4,-3.3,-3.0
2013-12-30,0.4,0.9,-0.5,-0.6,-0.6,-0.6,-1.5,-2.3,-2.6,-2.6,-2.3
2013-12-31,-0.1,0.3,-0.6,1.0,1.0,-1.1,-2.1,-3.1,-3.4,-3.5,-3.3
2014-01-02,0.1,0.5,-0.6,-2.7,-2.7,1.7,0.8,-0.2,-0.6,-0.7,-0.6
2014-01-03,-0.4,0.6,-0.5,0.2,0.2,1.2,0.7,-0.3,-0.7,-0.9,-0.8
2014-01-06,0.6,0.8,-0.3,-1.2,-1.2,1.7,1.8,1.0,0.6,0.3,0.3
2014-01-07,-0.7,0.1,-0.7,1.9,1.9,-0.3,-0.0,-0.6,-1.2,-1.5,-1.5
2014-01-08,-0.8,0.1,-1.0,0.4,0.4,-1.0,-0.3,-0.8,-1.5,-1.8,-1.9
2014-01-09,0.6,0.9,-0.4,0.0,0.0,-0.8,-0.2,-0.6,-1.4,-1.7,-1.8
2014-01-10,0.0,0.1,-0.9,0.3,0.3,-0.7,-0.5,-0.7,-1.4,-1.8,-2.0

2014-01-11: $bud can these brewers cash in on the gluten-free trend? 
Answer:
Fall