Analyze the information and social media posts to determine if the closing price of $amgn will ascend or descend at 2015-07-15. Please respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-06-30,-0.2,0.5,-1.3,1.3,1.3,1.8,3.1,2.7,2.5,2.5,3.1
2015-07-01,-0.0,0.5,-1.0,1.0,1.0,0.3,2.0,1.7,1.5,1.4,2.0
2015-07-02,1.2,1.5,-0.2,-1.1,-1.1,0.7,2.7,2.6,2.5,2.5,2.9
2015-07-06,-1.5,1.0,-1.7,0.8,0.8,-0.6,1.5,1.7,1.6,1.6,1.9
2015-07-07,-0.1,0.2,-2.1,0.6,0.6,-0.7,0.5,1.1,0.9,1.0,1.1
2015-07-08,1.2,1.7,-0.2,-2.0,-2.0,1.2,1.9,3.0,2.9,2.9,3.0
2015-07-09,0.7,1.7,-0.2,-0.7,-0.7,1.4,2.0,3.5,3.4,3.4,3.5
2015-07-10,-0.1,0.3,-1.0,1.8,1.8,-0.4,-0.1,1.3,1.4,1.5,1.5
2015-07-13,-0.3,0.5,-0.5,1.1,1.1,-1.3,-1.3,0.0,0.4,0.3,0.4
2015-07-14,-1.9,0.6,-2.2,2.3,2.3,-3.0,-3.1,-2.3,-1.8,-1.8,-1.8

2015-06-30: rt AT_USER watch list video for june 30th: $gmcr $amgn $watt $cbli $cybr $blrx $trov $cld  
2015-07-03: amgn amgen, inc. ex-div date$amgn $htz $xlu $any #amgn #tradeideas #finance|dnrg dominovas energy corp. financials$dnrg $xlu $pnp.to $amgn #dnrg #invest #stockmarket
2015-07-05: rt AT_USER $btu peabody energy corp $amgn $baba $fv $tvix #stocks $adro $feye $phm.v $dxj #nasdaq #share $b…
2015-07-07: $aapl $amat $amgn $amtd $amzn $atvi trade long or long+short positions from the #nasdaq, up to 1500% since 2010.  $qqq
2015-07-09: rt AT_USER $regn downgraded to sell, $amgn to neutral at ubs|rt AT_USER after entresto, maybe innovation?  $nvs $cyad $amgn $agn $trvn $mrk
2015-07-10: mcrb seres therapeutics, inc. market cap$mcrb $amgn $ddd $pep #mcrb #stockmarket #stocks|fnma federal national mortgage shares$fnma $scty $nvax $amgn #fnma #tradeideas #stocks|poetf poet technologies 
2015-07-11: cvx chevron corp. filings$cvx $aria $amgn $nflx #cvx #investing #nasdaq|anac anacor pharmaceuticals inc. stock forum$anac $googl $gdx $amgn #anac #invest #inve… 
2015-07-12: sune sunedison, inc. investor opinions$sune $sohu $ea $amgn #sune #stockmarket #finance
2015-07-13: our stock pick on $ppch is up over 300% since our original release at .02! huge news:  $cmcsa $intc $amgn|potential amgen $amgn trade targets 7.06% return (  )
Answer:
Rise