Examine the data and tweets to deduce if the closing price of $ups will boost or lower at 2015-07-31. Kindly confirm either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-17,-0.4,0.5,-0.6,0.1,0.1,-0.0,-0.6,-0.4,0.4,0.9,1.2
2015-07-20,0.0,0.3,-0.3,-0.0,-0.0,-0.0,-0.5,-0.5,0.2,0.8,1.1
2015-07-21,-0.3,0.7,-0.4,0.4,0.4,-0.4,-0.8,-0.9,-0.3,0.3,0.7
2015-07-22,1.2,1.4,-0.4,-0.7,-0.7,0.4,0.1,-0.1,0.2,1.0,1.3
2015-07-23,1.6,1.6,-0.3,-1.2,-1.2,1.2,1.3,1.0,1.2,1.9,2.4
2015-07-24,1.4,1.4,-0.2,-1.4,-1.4,2.1,2.5,2.3,2.5,3.1,3.6
2015-07-27,-0.7,0.1,-1.0,0.4,0.4,1.2,1.9,1.8,1.8,2.5,3.0
2015-07-28,-2.1,0.5,-2.1,5.1,5.1,-3.3,-2.8,-3.0,-2.9,-2.5,-1.9
2015-07-29,-0.5,1.1,-0.7,1.0,1.0,-3.5,-3.4,-3.5,-3.7,-3.4,-2.8
2015-07-30,-1.0,0.1,-1.1,0.5,0.5,-2.9,-3.5,-3.6,-3.9,-3.8,-3.3

2015-07-17: $ups large outflow of money witnessed in united parcel service, inc. 
2015-07-20: ups united parcel service, inc. exchange$ups $ilns $baba $opk #ups #stock #investing
2015-07-21: 6 large cap transportation with great fundamentals and death cross $ups $unp $dal $aal $luv  
2015-07-23: #ups(pbr47) in talks to buy coyote logistics, sources say  $ups #thepbr1000 
2015-07-25: ups united parcel service, inc. news$ups $cemp $iwm $xlv #ups #invest #stocksuso united states oil fund, lp…|ups united parcel service, inc. ideas$ups $gg $tqqq $oxy #ups #pennystocks #investuso unite
2015-07-28: earnings releases for july 28th (before the open): $pch $pcp $pfe $por $prov $rai $rdwr $resi $salt $sir $siri $st $svu $txt $ups
2015-07-29: ups aggressive reentry - united parcel'b' [$ups] aggressive reentry at $101.70 on 29-jul-15 10:10 am est 
Answer:
Rise