Examine the data and tweets to deduce if the closing price of $pcln will boost or lower at 2014-01-15. Kindly confirm either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2013-12-31,-0.6,0.0,-0.7,0.8,0.8,0.7,1.3,1.3,1.3,1.4,0.9
2014-01-02,1.3,1.4,-0.5,-1.5,-1.5,1.6,2.7,2.5,2.7,2.8,2.4
2014-01-03,1.3,1.8,-0.1,-1.1,-1.1,1.8,3.3,3.4,3.6,3.8,3.6
2014-01-06,-0.6,0.4,-2.3,0.6,0.6,0.6,2.2,2.6,2.8,3.0,2.9
2014-01-07,-1.4,0.2,-1.8,2.1,2.1,-1.2,-0.1,0.5,0.7,0.8,0.9
2014-01-08,0.6,0.9,-0.1,-0.5,-0.5,-0.9,0.2,0.9,1.1,1.2,1.4
2014-01-09,0.4,0.8,-0.8,-0.3,-0.3,-0.4,0.3,1.2,1.3,1.5,1.7
2014-01-10,0.7,0.7,-0.6,-0.4,-0.4,0.3,0.3,1.4,1.6,1.8,2.0
2014-01-13,0.3,2.1,-0.5,-0.8,-0.8,1.1,0.9,1.9,2.2,2.5,2.7
2014-01-14,-1.8,0.1,-2.3,1.7,1.7,-0.6,-0.8,-0.0,0.4,0.7,0.9

2014-01-02: #optionstrading strategies for $tsl, $gild, $pcln, $akam, &amp; $au from investorsobserver today:  #options #coveredcalls|stock forecast for this month$nok $amd $alu $mtg $aci $xoma $acls $aks $spy $p
2014-01-03: loaded up in $pcln 1135 weekly puts a half hour before the close....5000% in 30 minutes #hindsightaccount |#sharkthemarket jimmybob: $pcln $1135 puts .10 to $4.69 in 15: jimmybob |$pcln junkies - the 
2014-01-07: sold some ore $pcln ...
2014-01-08: $xrt getting interesting $vxx $pcln $dndn $veev $hsol |commented on stocktwits: $pcln pivot point  $1162.40 need to get knocked out of the way :(  
2014-01-09: AT_USER nice trade! $pcln
2014-01-10: priceline $pcln price meets trendline and support 
2014-01-12: have 6 names in the ibd 50; $act $pcln $ua $lvs $wdr $gntx
2014-01-13: $pcln trying to retake the 2nd ma.  this is the longest its been below the 2nd ma in 10 months.
Answer:
Rise