With the help of the data and tweets given, can you forecast whether the closing price of $so will climb or drop at 2015-07-23? Please state either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-09,2.1,2.4,-0.3,-2.1,-2.1,0.6,-1.3,-1.5,-1.6,-1.6,-1.2
2015-07-10,-0.1,0.7,-0.5,0.2,0.2,0.7,-1.1,-1.7,-1.7,-1.7,-1.4
2015-07-13,0.3,0.7,-0.5,0.1,0.1,0.7,-0.8,-1.6,-1.7,-1.8,-1.6
2015-07-14,0.7,1.0,-0.4,-0.4,-0.4,0.6,-0.1,-1.1,-1.1,-1.3,-1.2
2015-07-15,-0.3,0.0,-0.8,0.4,0.4,-0.1,-0.1,-1.3,-1.4,-1.6,-1.5
2015-07-16,-1.3,0.0,-1.3,1.4,1.4,-1.2,-1.1,-2.3,-2.6,-2.8,-2.8
2015-07-17,0.6,0.7,-0.0,-1.1,-1.1,-0.0,0.1,-0.9,-1.5,-1.6,-1.7
2015-07-20,0.3,0.4,-0.6,-0.4,-0.4,0.4,0.6,-0.3,-1.0,-1.1,-1.3
2015-07-21,0.2,0.2,-0.7,-0.3,-0.3,0.6,0.6,0.2,-0.7,-0.8,-1.0
2015-07-22,-0.0,0.7,-0.2,0.1,0.1,0.5,0.3,0.3,-0.6,-0.8,-1.0

2015-07-09: weekly s&amp;p100 #stocks performance $so $mo $lly $exc $cost $spg $rtn $wmt $pg $pep $lmt $ebay $ko $ba $tgt  more@ 
2015-07-17: williams: "giving utilities credit when tax credit is due" | seeking alpha  AT_USER $so $scg $exc
2015-07-22: active stocks news recap:  $cfg $so $lkq
Answer:
Fall