Analyze the information and social media posts to determine if the closing price of $pm will ascend or descend at 2015-06-24. Please respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-06-10,-1.9,0.5,-1.9,1.9,1.9,-1.6,-0.3,0.7,1.6,1.8,1.7
2015-06-11,0.3,0.6,-0.3,-0.0,-0.0,-1.5,-0.5,0.5,1.6,1.8,1.7
2015-06-12,-0.4,0.1,-1.4,-0.5,-0.5,-0.5,-0.1,0.7,1.7,2.1,2.1
2015-06-15,-0.0,0.6,-0.3,-0.7,-0.7,0.5,0.3,1.2,2.1,2.7,2.8
2015-06-16,-0.4,0.0,-1.0,0.7,0.7,0.1,-0.5,0.4,1.2,1.9,2.0
2015-06-17,0.0,0.4,-0.9,0.0,0.0,-0.0,-0.6,0.2,1.0,1.8,2.0
2015-06-18,-1.0,0.6,-1.2,1.6,1.6,-1.4,-1.9,-1.5,-0.7,0.1,0.4
2015-06-19,0.3,0.6,-0.2,-0.5,-0.5,-0.6,-1.0,-1.0,-0.3,0.5,0.9
2015-06-22,-0.3,0.6,-0.4,0.6,0.6,-0.7,-1.2,-1.5,-1.0,-0.3,0.2
2015-06-23,1.1,1.2,-0.4,-2.1,-0.9,0.3,-0.1,-0.6,-0.1,0.5,1.1

2015-06-10: our platinum subscribers saw their penny stock alerts gain over 150% in the past 2 weeks! big update:  $exmt $mine $pm
2015-06-11: rt AT_USER my dividend income for april 2015  $souhy $fojcf $lvmhf $pm $aapl $bamxf $sev $blt $ibm $nov $rds.a…|rt AT_USER philip morris offers attractive pricing and growth potential  $bti $japaf $pm
2015-06-13: AT_USER $pm is one of the few decent values left in the u.s. market - $mo is as pricy as the rest of the stapled
2015-06-17: ge general electric co. ask size$ge $nugt $qcom $pm #ge #stockmarket #investing|rt AT_USER #currency impact to s&amp;p500 firms here.  top 5 losers q1?  $ge $gm $f $jnj $pm. winners? $see $jci $bmy $y
2015-06-19: $pm 1q15 10-q: effective tax rate was 30.2% vs. 28.9% in 1q14. pmi estimates that its full-year 2015 effective tax rate will be approx. 29%.|kgc kingfisher quotes$kgc $swks $pm $pplt #kgc #investing #
Answer:
Fall