Analyze the information and social media posts to determine if the closing price of $pcln will ascend or descend at 2015-07-28. Please respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-14,0.1,1.0,-0.2,0.0,0.0,-2.2,-2.2,-2.3,-1.9,-1.4,-1.0
2015-07-15,0.1,0.9,-0.2,-0.3,-0.3,-1.0,-1.7,-1.9,-1.6,-1.1,-0.8
2015-07-16,-0.3,0.2,-0.8,1.3,1.3,-1.3,-2.7,-3.0,-2.8,-2.4,-2.1
2015-07-17,-1.7,0.3,-1.9,2.8,2.8,-2.8,-4.8,-5.3,-5.2,-4.9,-4.7
2015-07-20,-2.2,1.4,-2.2,2.6,2.6,-4.1,-6.3,-7.1,-7.3,-7.1,-6.9
2015-07-21,1.1,1.3,-0.5,-1.0,-1.0,-2.0,-4.6,-5.5,-6.0,-6.0,-5.8
2015-07-22,0.4,0.7,-0.5,-0.1,-0.1,-0.9,-3.6,-5.0,-5.6,-5.7,-5.5
2015-07-23,0.4,0.8,-0.5,-0.4,-0.4,0.3,-2.4,-4.1,-4.9,-5.1,-5.0
2015-07-24,1.5,1.8,-0.7,-2.6,-2.6,2.6,0.7,-1.3,-2.2,-2.5,-2.4
2015-07-27,0.7,1.6,-0.2,-0.9,-0.9,2.6,1.7,-0.1,-1.1,-1.5,-1.5

2015-07-14: i think i might stick to my same trades from yesterday:$fb $amzn $bawatching:#airlines: $save $aal $dal#travel: $pcln $expe $oww|our platinum subscribers saw their stock alerts gain 4,000% in 10 month
2015-07-15: mcd mcdonalds corp. last trade$mcd $pcln $sbux $swks #mcd #tradeideas #share|xle energy select sector spdr bid$xle $pcln $bbry $celg #xle #nasdaq #finance|our stock pick on $ppch is up over 300% since
2015-07-16: pcln procter &amp; gamble co. % change$pcln $ibb $sso $intc #pcln #share #investing|our penny stock picks have gained 3,600% in 9 months! subscribe to get our future picks:  $sbux $txn $pcln|it didn't
2015-07-17: rt AT_USER orb trades - $iwm $spy $qqq $dia $baba $aapl $fb $twtr $nflx $googl $tsla $amzn $bidu $pcln $lnkd - |how to play apple earnings (without buying apple):   $aapl $goog $pcln $k|$expe $pcln ne
2015-07-18: our platinum subscribers saw their penny stock alerts gain over 350% in 2 weeks! big update:  $pcln $dal $yelp|rt AT_USER orb trades - $iwm $spy $qqq $dia $baba $aapl $fb $twtr $nflx $googl $tsla $amz
2015-07-19: $pcln has traded in a $400 range for 14 months. range resolution upwards targets $1530 ish. had good #s last qtr but bad guidance.|camaleon2040 : $mu micron technology inc  $pcln $jdst $dbvt $goo…  |$
2015-07-20: $mu micron technology inc  $baba $aapl $fb $twtr $nflx $googl $tsla $amzn $pcln $prmtx $fold $scmp $fv #prmtx #espys|amd advanced micro devices, inc. market cap$amd $xop $pcln $ijr #amd #stock #invest
2015-07-21: rt AT_USER last week ended w/ a green surprise for options traders; will surprises continue? $aapl $fb $goog $pcln |our stock alerts gained over 450% this month already! get our next pick early:  $sbu
2015-07-22: top picks of gordon reid from goodreid investment counsel - priceline group $pcln.o, toll brothers $tol.n, and visa $v.n|$pcln 1290 target.
2015-07-23: here is my actual trade the other post is for my students with 10 contrs with $pcln  repost|pmcb pharmacyte biotech, inc. ask$pmcb $pcln $t $qcom #pmcb #finance #share|abt abbott laboratories volume$a
2015-07-24: rt AT_USER $pcln flush it! my puts should be fat in the am. popping to the top? nope it's dropping like a rock! short the rat bou…|pcln  inc. shares$pcln $utx $dbc $gg #pcln #nasdaq #stockmarket|cat c
2015-07-25: mux mcewen mining inc. shares$mux $qid $mu $pcln #mux #nasdaq #stock|pcln  inc. change$pcln $cmg $hack $igex #pcln #stockmarket #finance|$expe $pcln ota industry worth further look imo, interesting dy
2015-07-27: $tsla tesla $baba $aapl $fb $twtr $nflx $googl $tsla $amzn $pcln $prmtx $fold $scmp $fv #prmtx $aapl $goog $ge $slv
Answer:
Rise