Contemplate the data and tweets to guess whether the closing price of $mcd will surge or decline at 2017-07-07. Please declare either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2017-06-22,-0.7,0.1,-0.7,0.7,0.7,-0.8,-1.9,-1.8,-2.1,-2.7,-3.3
2017-06-23,0.2,0.5,-0.1,-0.1,-0.1,-0.4,-1.5,-1.6,-1.9,-2.4,-3.0
2017-06-26,0.8,1.0,-0.3,-0.4,-0.4,0.2,-0.8,-1.2,-1.3,-1.8,-2.3
2017-06-27,0.2,0.7,-0.2,-0.2,-0.2,0.3,-0.3,-0.9,-1.0,-1.4,-2.0
2017-06-28,-0.2,0.2,-0.4,0.4,0.4,-0.0,-0.5,-1.2,-1.2,-1.6,-2.2
2017-06-29,0.9,0.9,-0.6,-0.8,-0.8,0.5,0.4,-0.3,-0.4,-0.8,-1.3
2017-06-30,0.1,0.4,-0.3,0.0,0.0,0.3,0.5,-0.3,-0.4,-0.7,-1.1
2017-07-03,0.6,0.9,-0.0,-0.4,-0.4,0.6,0.9,0.3,-0.0,-0.1,-0.6
2017-07-05,-0.2,0.3,-0.7,0.4,0.4,0.1,0.4,0.1,-0.3,-0.4,-0.8
2017-07-06,-0.3,0.2,-0.5,0.0,0.0,-0.1,0.4,0.2,-0.3,-0.3,-0.7

2017-06-22: mcdonald¡¯s corporation $mcd ¨c analysts¡¯ weekly ratings changes | alerts stocks w/ 10-1800% potential. join today for bonus  $fnbc $ba $ma $lyg $usb $mcd $cog|options volatility and pricing by sheld
2017-06-23: the #robots are coming... mcdonalds is replacing 2,500 human cashiers with digital kiosks: here is its math¡­ |$xom $amzn $googl $avgo $aapl $wfm $cvs $bac $td $wmt $cost $wfc $jnj $ge $gs $tsla $utx 
2017-06-24: stock trends - s&amp;p 100 relative strength ranking report, june 23, 2017 $mcd $googl $amzn  |the single best investment: creating wealth with dividend growth:  $mcd $ibm $intc $aapl $bby $pg|at leas
2017-06-25: check which story for #dowjones has the highest score $v $mmm $mcd  |AT_USER thanks for rt! see vista partners #greaterunderstanding #investing #dividends  |a simple rotational system among low beta s
2017-06-26: value investing: from graham to buffett and beyond:  $ko $pep $mcd $wmt $kss $lyb $stx wdc|free video with setups for june 27 "this is what happens"  $aapl $nflx $mcd $dpz |wells fargo reiterated mcdo
2017-06-27: rt AT_USER we talked about this on show. automation has begun at $mcd many working poor women about to be put out of work. |not many people can always be adding to positions and never booking a profit
2017-06-28: i made some good money so far this week trading $tlt $mcd csx was able to add to some solid long term investments $vz $ge u doing well?|$grub encountering high competition from $amzn   $cost $yelp $mc
2017-06-29: $mcd  pot. consolid in uptrend intraweek 60m-15m-4m combo chart #mcdonalds #trading |AT_USER AT_USER if i invest in $ko, $mcd, $xom, and $afl, is that home country bias, or international investing?|wh
2017-06-30: the low income end of the labor market is tight as fuck. just watched a $mcd ad on primetime msnbc purely about tuition assistance.|rt AT_USER what happens when a millennial tries her first mcdonald's
2017-07-01: rt AT_USER dow 30 stock roundup: nike beats, amex raises dividend    $aapl $msft $ba $mcd $dow $dd $axp $nke $box¡­|dow 30 stock roundup: nike beats, amex raises dividend    $aapl $msft $ba $mcd $dow 
2017-07-02: rt AT_USER #assumetheposition $vix $qqq $jwn $lulu $mcd $xlk  AT_USER only weekly show with only traders¡­|rt AT_USER more kiosks = lower labor costs  $mcd|grinding it out: the making of mcdonald's by
2017-07-03: time to ramp it up?  $lulu $mcd $jwn $qqq $xlk |mcdonald¡¯s corporation $mcd raised to ¡°buy¡± at zacks investment research |head to head analysis: red robin gourmet burgers $rrgb versus mcdonald¡¯s c
2017-07-04: somewhat positive press coverage likely to impact mcdonald¡¯s corporation $mcd stock price |how drunk would you have to be to eat the AT_USER lobster roll? $mcd |legacy - our top 5 foundation stocks $
2017-07-05: building winning algorithmic trading systems by kevin davey:  #algotrading #trading $spy $vix $aapl $mcd|AT_USER thanks for follow! see vista partners #investingforfuture #dow30  $dia $cat¡­ |south ko
2017-07-06: resurgence of mcdonald¡¯s but stock¡¯s valuation poses downside risk   $jack $mcd $wen $yum $qsr #mcd #jackinthebox|$mcd is in three inside up winning 75.00% in the past. |check which story for #dowjo
Answer:
Rise