Assess the data and tweets to estimate whether the closing price of $so will escalate or deflate at 2014-01-21. Respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2014-01-06,0.4,0.7,-0.3,-0.2,-0.2,0.8,1.0,0.8,0.8,0.8,0.9
2014-01-07,-0.7,0.0,-0.8,0.9,0.9,-0.2,0.1,0.0,-0.2,-0.0,0.0
2014-01-08,0.8,0.9,-0.2,-0.9,-0.9,0.4,0.8,0.9,0.6,0.8,0.8
2014-01-09,-0.3,0.0,-0.8,0.5,0.5,-0.2,0.2,0.4,0.1,0.2,0.3
2014-01-10,-1.4,0.7,-1.8,1.9,1.9,-1.6,-1.5,-1.4,-1.6,-1.6,-1.6
2014-01-13,0.2,0.5,-0.2,-0.3,-0.3,-0.9,-1.1,-1.0,-1.2,-1.3,-1.2
2014-01-14,0.5,0.8,-0.1,-0.4,-0.4,-0.4,-0.7,-0.6,-0.7,-0.9,-0.8
2014-01-15,0.1,0.3,-0.3,-0.0,-0.0,0.0,-0.6,-0.5,-0.6,-0.8,-0.7
2014-01-16,-0.4,0.0,-0.8,0.4,0.4,-0.1,-0.9,-0.9,-0.8,-1.2,-1.1
2014-01-17,0.2,0.5,-0.2,-0.2,-0.2,0.0,-0.5,-0.6,-0.6,-0.9,-0.9

2014-01-06: $so kirkland lake gold announces strategic review and board resignation |$so rep. ben waide accused of stealing company finances |$so southern company fourth quarter earnings to be released jan. 29.. 
2014-01-11: s&amp;p100 #stocks performance $bhi $bmy $aep $slb $low $so $hal $f $msft $fcx $cmcsa $mdlz $orcl $mon $ko  more@ 
2014-01-15: $so southern company completes sgig smart grid efforts 
2014-01-16: $so - southern to repower three alabama coal power plants with natgas -&gt;  #stock #stocks #stockaction
Answer:
Rise