Assess the data and tweets to estimate whether the closing price of $mcd will escalate or deflate at 2017-05-04. Respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2017-04-20,-0.5,0.1,-0.5,0.5,0.5,-0.9,-1.5,-1.9,-2.2,-2.4,-2.7
2017-04-21,0.1,0.4,-0.2,0.1,0.1,-0.6,-1.3,-1.8,-2.1,-2.4,-2.7
2017-04-24,0.0,0.4,-0.7,0.6,0.6,-0.8,-1.6,-2.2,-2.5,-2.8,-3.1
2017-04-25,-2.5,0.2,-3.2,5.6,5.6,-4.7,-6.0,-6.8,-7.2,-7.6,-7.9
2017-04-26,0.6,0.8,-0.4,-0.6,-0.6,-2.9,-4.7,-5.6,-6.3,-6.7,-7.0
2017-04-27,0.7,1.4,-0.0,0.0,0.0,-1.9,-4.1,-5.2,-5.9,-6.3,-6.7
2017-04-28,0.3,0.6,-0.1,-0.7,-0.7,-0.3,-2.8,-4.1,-4.9,-5.4,-5.8
2017-05-01,-0.9,0.2,-0.9,0.9,0.9,-0.2,-2.9,-4.4,-5.3,-5.9,-6.3
2017-05-02,-0.2,0.4,-0.4,0.1,0.1,-0.3,-2.3,-3.9,-4.9,-5.6,-6.1
2017-05-03,-0.3,0.1,-0.9,1.0,1.0,-1.0,-2.6,-4.3,-5.4,-6.2,-6.7

2017-04-20: bristol advisors llc purchases new stake in mcdonald's co. $mcd |cpcm llc invests $1.47 million in mcdonald's co. $mcd |rt AT_USER "in short, the turn is real." here is why AT_USER thinks $ibm could l
2017-04-21: rt AT_USER AT_USER expressed legitimate skepticism $mcd AT_USER erns 3yrs rev declines trading AT_USER my point to follow cbw b¡­|AT_USER expressed legitimate skepticism $mcd AT_USER erns 3yrs rev dec
2017-04-22: rt AT_USER #earnings $amzn $msft $twtr $googl $intc $clf $x $aks $rad $cmg $f $hal $fcx $sbux $cat $ko $swks $xom $mcd $t $has  |rt AT_USER is $mcd on the extra value menu?  |rt AT_USER on the fly: to
2017-04-23: rt AT_USER mcdonald's hitting a new all-time high today, here's how AT_USER is trading it for more profits! $mcd |rt AT_USER focused #earnings week of 4/24  $amzn $msft $twtr $googl $intc $clf $x $aks
2017-04-24: a lot of big names reporting this week $amzn $mcd $f $m $ua $twtr|rt AT_USER #earnings $amzn $msft $twtr $googl $intc $clf $x $aks $rad $cmg $f $hal $fcx $sbux $cat $ko $swks $xom $mcd $t $has  |$mcd 
2017-04-25: rt AT_USER sustainably sourced fish/beef vs $1 cokes/coffee? mcdonald's balances fast food roots &amp; consumers' new demands |rt AT_USER . #asx to steam ahead as #walllst climbs strongly amid $mcd &a
2017-04-26:  members have an advantage. see track record &amp; join  $usb $mcd $cog $eog $tsm $atvi|$mcd:us mcdonald's shelves plans to sell japan unit stake after rebound #mcdonald's corp   #sp500|mcdonald's co.
2017-04-27: rt AT_USER $15 minimum wage looks just like this $mcd. |rt AT_USER $15 minimum wage looks just like this $mcd. |rt AT_USER $15 minimum wage looks just like this $mcd. |rt AT_USER wow corp $mcd at 6th 
2017-04-28: q4 2017 eps estimates for mcdonald's co. raised by suntrust banks $mcd |rt AT_USER here¡¯s how AT_USER more than doubled his money in $mcd |$mcd &amp; $cat,.what a move this wk...there should be more 
2017-04-29: check which story for #dowjones has the highest score $v $mmm $mcd  |customized research for $mcd vs. $bdl! |AT_USER AT_USER couldn't work it in there, but i did drop another hit 'em with the hein for
2017-04-30: rt AT_USER $15 minimum wage looks just like this $mcd. |$mcd:us better buy: mcdonald's corporation vs. international business machines corp. #mcdonald's corp   #sp500|rt AT_USER the weight of the bubb
2017-05-01: rt AT_USER thanks for follow! see vista partners #worldnews commentary #investing #dow30  |value investing: from graham to buffett and beyond:  $ko $pep $mcd $wmt $kss $lyb $stx wdc|investors sell mcd
2017-05-02: grinding it out: the making of mcdonald's by ray kroc:  $mcd #mcdonalds #business #entrepreneurship|rt AT_USER report: union urges probe of mcdonald's for franchisee rent gouging:  $mcd|$mcd  nice upp
2017-05-03: rt AT_USER mcdonald's stock price has had one heck of a run &amp; the reason why could be boiled down into one simple chart |rt AT_USER mcdonald's stock price has had one heck of a run &amp; the reaso
Answer:
Rise