With the help of the data and tweets given, can you forecast whether the closing price of $so will climb or drop at 2015-07-30? Please state either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-16,-1.3,0.0,-1.3,1.4,1.4,-1.2,-1.1,-2.3,-2.6,-2.8,-2.8
2015-07-17,0.6,0.7,-0.0,-1.1,-1.1,-0.0,0.1,-0.9,-1.5,-1.6,-1.7
2015-07-20,0.3,0.4,-0.6,-0.4,-0.4,0.4,0.6,-0.3,-1.0,-1.1,-1.3
2015-07-21,0.2,0.2,-0.7,-0.3,-0.3,0.6,0.6,0.2,-0.7,-0.8,-1.0
2015-07-22,-0.0,0.7,-0.2,0.1,0.1,0.5,0.3,0.3,-0.6,-0.8,-1.0
2015-07-23,0.5,0.5,-1.2,-0.6,-0.6,0.6,0.9,1.0,0.1,-0.1,-0.3
2015-07-24,0.2,0.4,-0.5,-0.2,-0.2,0.6,1.0,1.3,0.5,0.1,-0.1
2015-07-27,-1.0,0.4,-1.2,1.3,1.3,-0.7,-0.3,0.0,-0.6,-1.2,-1.3
2015-07-28,-0.3,0.3,-0.6,0.2,0.2,-0.7,-0.4,-0.3,-0.6,-1.3,-1.4
2015-07-29,-0.4,0.1,-1.3,0.1,0.1,-0.7,-0.5,-0.5,-0.5,-1.2,-1.4

2015-07-17: williams: "giving utilities credit when tax credit is due" | seeking alpha  AT_USER $so $scg $exc
2015-07-22: active stocks news recap:  $cfg $so $lkq
2015-07-23:  &lt;-- cameron fous4 trading dvd invest in your education today! $so $aks $halo $epzm $ewq $elli $fltx
2015-07-24:  &lt; top 5 traders on AT_USER all make many millions per year which is amazing! $so $aks $halo $epzm $ewq
2015-07-25: so southern co. tick$so $baba $aem $byd #so #share #pennystocksspxl direxion daily s&amp;p 500 bull 3x shares…
2015-07-27: [1507.06712] k. s. babu, s. khan : a minimal non-supersymmetric $so(10)$ model: gauge coupling unification, prot... 
2015-07-29: $so.us q2 eps 71c vs (e) 70c, revs $4.34b vs (e) 4.71b
Answer:
Rise