Examine the data and tweets to deduce if the closing price of $pg will boost or lower at 2014-01-14. Kindly confirm either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2013-12-30,0.0,0.1,-0.5,-0.0,-0.0,-0.4,-0.4,0.3,0.7,1.2,1.6
2013-12-31,0.5,0.7,-0.4,-0.7,-0.7,0.4,0.3,0.8,1.3,1.8,2.2
2014-01-02,1.0,1.0,-0.3,-1.1,-1.1,1.2,1.4,1.6,2.2,2.7,3.1
2014-01-03,0.4,0.5,-0.3,-0.1,-0.1,1.0,1.2,1.4,2.2,2.6,3.1
2014-01-06,-0.0,0.4,-0.4,0.2,0.2,0.5,0.9,1.1,1.8,2.1,2.6
2014-01-07,-0.9,0.2,-1.0,1.0,1.0,-0.6,-0.2,0.0,0.6,1.0,1.5
2014-01-08,0.9,1.1,-0.2,-1.4,-1.4,0.5,1.2,1.4,1.8,2.4,2.8
2014-01-09,0.1,0.5,-0.5,0.2,0.2,0.3,0.8,1.1,1.4,2.0,2.4
2014-01-10,0.4,0.7,-0.1,-0.1,-0.1,0.4,0.8,1.1,1.3,2.0,2.4
2014-01-13,0.0,0.6,-0.4,-0.4,-0.4,0.6,0.9,1.3,1.5,2.2,2.6

2014-01-07: the procter &amp; gamble company : jennifer hudson to receive second annual ... $pg 
2014-01-08: $pg - aussie and nickelodeon launch dora the explorer-inspired kids’ hair care collection for a no-worries 
2014-01-09: the procter &amp; gamble company : patent issued for tool for separating a hair ... $pg 
2014-01-10: $pg zankyou, a wedding registry that speaks your language 
Answer:
Rise