Reflect on the provided data and tweets to anticipate if the closing price of $ma is going to increase or decrease at 2015-07-31. Kindly respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-17,-0.5,0.2,-1.7,0.3,0.3,-0.5,-1.5,-1.8,-1.7,-1.7,-2.0
2015-07-20,-0.7,0.5,-0.9,1.2,1.2,-1.4,-2.4,-2.8,-2.7,-2.8,-3.0
2015-07-21,0.5,0.7,-0.4,-0.6,-0.6,-0.5,-1.6,-2.0,-2.1,-2.1,-2.3
2015-07-22,-0.6,0.5,-0.8,0.2,0.2,-0.3,-1.3,-1.9,-2.2,-2.1,-2.3
2015-07-23,1.8,1.9,-0.3,-1.8,-1.8,1.3,0.7,-0.1,-0.4,-0.3,-0.5
2015-07-24,1.5,1.7,-0.3,0.7,0.7,0.6,0.2,-0.6,-1.0,-1.0,-1.1
2015-07-27,1.1,1.5,-0.1,-1.5,-1.5,1.5,1.6,0.9,0.5,0.5,0.4
2015-07-28,-0.1,0.3,-0.5,0.8,0.8,0.3,0.7,0.1,-0.2,-0.3,-0.3
2015-07-29,-2.4,1.3,-3.9,1.6,1.6,-1.3,-0.8,-1.2,-1.6,-1.9,-1.9
2015-07-30,-1.8,0.4,-2.3,1.7,1.7,-2.3,-2.2,-2.5,-3.1,-3.4,-3.4

2015-07-17: worst sentiment for sp1500 stocks at midday: $gis,$bhi,$ma,$amd,$intc (2015/07/17) #sentiment #stock #alexandria
2015-07-20: "AT_USER trade ideas for the week of 7/24/2015 ($srpt $sage $ma $cost $jack $dltr $jazz $amba $cme) :: |$ma $ivz $mchp:mastercard inc (nyse:ma), juniper networks, inc. (nyse:jnpr):
2015-07-21: just released!  sogotrade’s morning call on today’s spotlight stocks $pfe  $c,  $xle, $xlf, $ma, $mdlz, $yge $xin   |cldx celldex therapeutics inc. quotes$cldx $ma $gild $akrx #cldx #finance #share|ea
2015-07-22: my rental property calculator  $bac $usb $wfc $key $jpm $v $ma $dfs $axp
2015-07-24: rt AT_USER stock_forums : rmrk rimrock gold corp. day high$rmrk $fv $ma $d…  |rt AT_USER stock_forums : rmrk rimrock gold corp. day high$rmrk $fv $ma $d…  |pphm paypal holdings, inc. stock forum$pphm 
2015-07-25: $twtr $fb $lnkd $ma the week ahead webinar : july 25th, 2015   … |ma mastercard message board posts$ma $xli $o $blue #ma #stocks #sharembg.v malbex resources inc. ask…
2015-07-27: rt AT_USER اعلانات اهم الشركات لهذا الاسبوعmon - $bidu $nsctue - $f $twtr $gildwed - $ma $fbthu - $tsla $lnkdfri - $xom|$slv ishares silver $amzn $googl $bmy $ebay $acn $mcd $sbux $ma $twx $fb $agn $a
2015-07-28: huge gains on stock picks, plus a major announcment:  $act $ma $tho $tsl|our stock alert on $gequ gained as much as 525% in the past 4 weeks! huge news:  $act $ma $tho $tsl
2015-07-29: $twtr $fb $lnkd $ma wednesday morning reads – 7/29/15 - update from option millionaires - stock options chatroom s... |$twtr $fb $lnkd $ma july 29th, 2015 watch list - update from option millionaires 
2015-07-30: our penny stock picks have gained 3,600% in 10 months! get early access to our next pick:  $act $ma $tho $tsl|dslv velocityshares 3x inverse silver etn quotes$dslv $ma $aiz $agio #dslv #finance #stock
Answer:
Fall