Scrutinize the data and tweets to envisage if the closing price of $bmy will swell or contract at 2017-03-15. Please affirm either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2017-03-01,-0.3,0.1,-1.2,0.8,0.8,-1.1,-2.6,-4.7,-6.4,-8.2,-8.3
2017-03-02,0.1,1.1,-0.5,-0.6,-0.6,-0.2,-1.8,-3.6,-5.2,-7.1,-7.8
2017-03-03,-0.9,0.1,-1.1,0.7,0.7,-0.6,-1.9,-3.6,-5.2,-7.1,-8.3
2017-03-06,0.1,0.5,-1.3,-0.5,-0.5,0.0,-1.0,-2.5,-4.2,-5.9,-7.4
2017-03-07,-0.1,0.5,-1.0,-1.1,-1.1,1.0,0.4,-0.8,-2.7,-4.3,-6.0
2017-03-08,-1.4,0.7,-1.6,1.4,1.4,-0.4,-0.7,-1.8,-3.5,-5.1,-6.8
2017-03-09,-1.1,0.1,-1.4,1.5,1.5,-1.5,-1.8,-2.9,-4.5,-5.9,-7.7
2017-03-10,-0.5,0.4,-0.9,0.6,0.6,-1.7,-2.0,-3.0,-4.4,-5.9,-7.6
2017-03-13,2.4,2.4,-0.1,-2.4,-2.4,0.7,0.4,-0.4,-1.6,-3.2,-4.8
2017-03-14,0.5,1.6,-0.2,-0.4,-0.4,1.3,0.8,0.3,-0.8,-2.4,-3.9

2017-03-01: rt AT_USER AT_USER $nwbo p3 trial could be halted by AT_USER any day due to overwhelming efficacy as $bmy #opdivo has #checkmat¡­|$bmy bristol-myers squibb to present data that advances understanding 
2017-03-02: 5 things for #pharma #marketers to know: thurs., mar. 2 $pfe $jnj $mrk $bmy $lly #drugpricing #patients $nvo¡­ |rt AT_USER why did infinity pharmaceuticals, inc. $infi gain +20%?  $bmy #cancer #biotec
2017-03-03: why short sellers are making a massive bet in major pharma  $pfe $mrk $teva $bmy $abbv $lly |why short sellers are making a massive bet in major pharma  $pfe $mrk $teva $bmy $abbv $lly |$bmy is in bul
2017-03-04: rt AT_USER new features coming soon! free week demo:  #ascendtrader $spy $qqq $arwr $bmy $pot $snap $aapl $t¡­|rt AT_USER new AT_USER blank space use? $twtr $hlf $iep $myl $bmy $agn $spy $spx AT_USER 
2017-03-05: this writer is a liar! they did not say that! $agn myl $mrk $jnj $amgn $bmy $teva $ipxl $fb $prgo $nvs $sny $lly |insider buying steady as market again hits all-time highs  $arnc $jmba $musa $bmy $sm 
2017-03-06: bristol-myers squibb and innate pharma: innovation is never a single event  $azn $bmy $mrk $nvo $sny $iphyf|salphatrending: bristol-myers squibb (bmy) ceo giovanni caforio presents at cowen and compan
2017-03-07: bristol-myers squibb co $bmy evp sells $5,268,933.10 in stock |traders buy bristol-myers squibb co $bmy on weakness following insider selling |bristol-myers squibb co $bmy evp sells $5,268,933.10 in s
2017-03-08: $bmy looks good right now even if it's not a buyout target #stocks |rt AT_USER AT_USER #goboldly #cure $nwbo $bmy cure AT_USER p3 topline data tba |rt AT_USER AT_USER #goboldly #cure $nwbo $bmy cure A
2017-03-09: why short sellers are making a massive bet in major pharma  $pfe $mrk $teva $bmy $abbv $lly |AT_USER AT_USER read the structure of the $bmy trial in that article, its very clear about endpt definition
2017-03-10: rt AT_USER top stocks billionaires are buying now AT_USER #stocks $brk-a, $aapl, $bmy, $celg, $brk.b |rt AT_USER top stocks billionaires are buying now AT_USER #stocks $brk-a, $aapl, $bmy, $celg, $brk
2017-03-11: rt AT_USER trump effect: week in review $cyh $hca $lpnt $thc $uhs $aet $antm $cnc $ci $hnt $hum $moh $unh $wcg $azn $bmy $lly¡­ |rt AT_USER #bristolmyerssquibb bristol-myers squibb co given "buy" rati
2017-03-12: #bristolmyerssquibb bristol-myers squibb to take part in barclays global health care confere... read more:  $bmy|#bristolmyerssquibb bristol-myers squibb to take part in barclays global health care co
2017-03-13: rt AT_USER huge upside for valeant! $vrx $agn $myl $mrk $jnj $twtr $iep $hlf $ko $pep $snap $aapl $tsla $msft $shak $pypl $aig $bmy $j¡­| members have an advantage. see track record &amp; join  $bmy $
2017-03-14: rt AT_USER benzinga's option alert recap from march 14  $azn $bmy $cara $rad $endp $tho $twtr $fred $momo $gm $wf¡­|benzinga: benzinga's option alert recap from march 14  $azn $bmy $cara $rad $endp $t
Answer:
Rise