Assess the data and tweets to estimate whether the closing price of $so will escalate or deflate at 2015-07-09. Respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-06-24,0.8,1.1,-0.0,-0.8,-0.8,1.8,1.8,1.9,2.5,2.9,3.1
2015-06-25,0.6,0.7,-0.1,-0.2,-0.2,1.2,1.8,1.9,2.5,2.9,3.2
2015-06-26,-0.7,0.2,-1.2,0.7,0.7,0.1,1.0,1.1,1.6,2.0,2.4
2015-06-29,-0.1,1.5,-0.2,0.2,0.2,-0.3,0.8,0.8,1.2,1.8,2.1
2015-06-30,0.5,0.6,-0.4,-0.1,-0.1,-0.2,0.8,0.9,1.2,1.8,2.1
2015-07-01,-0.4,0.0,-0.8,0.7,0.7,-0.6,0.0,0.2,0.4,0.9,1.3
2015-07-02,-1.0,0.1,-1.1,1.7,1.7,-1.7,-1.7,-1.4,-1.3,-0.8,-0.4
2015-07-06,-0.4,0.4,-0.7,0.5,0.5,-1.6,-2.2,-1.8,-1.7,-1.4,-1.0
2015-07-07,-2.1,0.5,-2.2,2.6,2.6,-3.1,-4.3,-4.0,-4.1,-3.9,-3.5
2015-07-08,-0.3,0.9,-0.3,-0.1,-0.1,-2.0,-3.7,-3.6,-3.8,-3.6,-3.3

2015-06-28: bmy bristol myers squibb co. news$bmy $so $wm $cybr #bmy #stockmarket #pennystocks|cnr.to canadian national railway co. dividend$cnr.to $ogc.to $dug $so #cnr.to #stock #stockmarket|oih market vectors 
2015-07-04: rt AT_USER sandra ru$so|ipci s&amp;p 500 ishares company info$ipci $ivw $so $ea #ipci #stockmarket #pennystocks|so southern co. chart$so $vrtx $qld $utrm #so #tradeideas #tradeideasspf standard pacifi
2015-07-07: o realty income corp. company info$o $hal $adms $so #o #stockmarket #finance
Answer:
Fall