Scrutinize the data and tweets to envisage if the closing price of $cmcsa will swell or contract at 2015-07-28. Please affirm either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-14,1.0,1.1,-0.6,-0.8,-0.8,-0.7,-1.5,-2.4,-3.2,-4.2,-4.7
2015-07-15,-1.1,0.1,-1.1,0.8,0.8,-0.9,-1.7,-2.9,-3.5,-4.6,-5.2
2015-07-16,-0.3,0.5,-0.5,0.9,0.9,-1.1,-2.2,-3.3,-4.0,-5.0,-5.8
2015-07-17,-0.3,0.0,-1.0,-0.1,-0.1,-0.6,-1.9,-2.9,-3.6,-4.6,-5.4
2015-07-20,-0.1,0.2,-0.5,0.1,0.1,-0.5,-1.6,-2.6,-3.4,-4.3,-5.2
2015-07-21,-0.2,0.2,-0.7,-0.1,-0.1,-0.1,-1.2,-2.1,-3.0,-3.8,-4.8
2015-07-22,0.4,0.8,-0.6,0.4,0.4,-0.3,-1.1,-2.0,-3.1,-3.8,-4.8
2015-07-23,3.9,3.9,-0.4,-3.1,-3.1,2.4,2.1,1.2,0.3,-0.5,-1.4
2015-07-24,0.4,1.2,-0.3,-0.5,-0.5,2.2,2.5,1.7,0.9,0.1,-0.8
2015-07-27,1.9,2.0,-0.4,-1.7,-1.7,2.9,3.8,3.4,2.6,1.9,1.1

2015-07-14: $aapl $dis $cmcsa $cbs:apple poised for over-the-top tv deal with networks, report says:|nasdaq100 #stocks trend $grmn $alxn $googl $amzn $fb $trip $sbux $atvi $regn $ebay $fisv $cmcsa $nflx $orly  @ 
2015-07-15: our stock pick on $gequ nearly quadrupled in value in less than 2 weeks! major news:  $cmcsa $intc $amgn
2015-07-16: after members saw 400% gains in 3 weeks, we are releasing a massive new pick tomorrow:  $cmcsa $intc $amgn|our pick on $gequ gained 400% for subscribers! new pick coming tomorrow! big news:  $cmcsa $i
2015-07-17: rt AT_USER $cmcsa#parent AT_USER  
2015-07-18: weekly recap 7-12/7-18: $aapl $tmus $fb $jpm $cmcsa   
2015-07-20: rt AT_USER why 30 rock is the greatest building in the world(h/t AT_USER $cmcsa|some media giants depart #nyc's midtown while $cmcsa  enjoys 30 roc; the world's greatest building  via AT_USER
2015-07-21: our penny stock pick on $gequ is up over 416% in the past 3 weeks! see our next pick early:  $cmcsa $intc $amgn
2015-07-23: comcast announces earnings. $0.84 eps. meets estimates.  $cmcsa #cmcsa|comcast -2.8% as investors see mixed q2 results  $cmcsa|universal sets 'jurassic world' sequel for summer 2018  $cmcsa|$nflx netf
2015-07-24: $bbby $bidu $cmcsa $dish $dltr $dtv trade long or long+short positions from the #nasdaq, up to 1500% since 2010.  $qqq|comcast upgraded by vetr inc. to “buy” $cmcsa 
2015-07-25: our platinum subscribers saw their stock alerts gain 4,000% in 10 months! subscribe today:  $cmcsa $intc $amgn
2015-07-26: rt AT_USER liberal us media skewed against donald trump: liberal us media skewed against donald trump $cmcsa donald trump... |$cmcsa - sell signal at 62.17 on jul 24, 15 by yamasuta, free algorithmic 
2015-07-27: $cmcsa: analyst action by canaccord genuity on comcast:  
Answer:
Rise