Analyze the information and social media posts to determine if the closing price of $mcd will ascend or descend at 2015-07-31. Please respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-17,0.2,0.7,-0.5,-0.4,-0.4,0.8,-0.1,-0.6,-0.7,-1.1,-1.3
2015-07-20,0.3,0.7,-0.1,-0.0,-0.0,0.7,0.1,-0.6,-0.6,-1.0,-1.2
2015-07-21,0.3,0.4,-0.4,-0.2,-0.2,0.5,0.3,-0.3,-0.4,-0.7,-0.9
2015-07-22,0.1,0.7,-0.2,0.3,0.3,-0.0,0.2,-0.4,-0.7,-0.8,-1.1
2015-07-23,1.9,2.0,-1.0,-0.5,-0.5,0.3,0.8,0.2,-0.1,-0.2,-0.5
2015-07-24,1.4,1.4,-0.0,-1.0,-1.0,1.1,1.7,1.3,0.9,0.8,0.5
2015-07-27,-0.0,0.7,-0.4,-0.1,-0.1,0.8,1.5,1.3,0.9,0.9,0.6
2015-07-28,-0.9,0.1,-1.0,1.3,1.3,-0.5,0.0,0.0,-0.3,-0.5,-0.6
2015-07-29,-0.7,0.2,-1.2,0.9,0.9,-1.3,-1.0,-0.7,-1.1,-1.3,-1.4
2015-07-30,-1.6,0.2,-1.6,1.0,1.0,-1.8,-1.8,-1.5,-1.9,-2.2,-2.2

2015-07-17: rt AT_USER not loving it: AT_USER franchisees are depressed, new survey reveals: $mcd |rt AT_USER .AT_USER $ba &amp; $nke...years ago $mcd and $ibm were on that list, too and look very compelling now 
2015-07-20: so was struggling mcdonald's bribing nuclear negotiators?  #irandeal $mcd AT_USER AT_USER AT_USER|new mcdonald's ceo AT_USER please offer a #mcveggie  cc: AT_USER AT_USER AT_USER $mcd|rt AT_USER $aapl
2015-07-21: eido wisdomtree india earnings fund yield$eido $mcd $ggn $uso #eido #finance #pennystocks|rt AT_USER mcdonald's could offer all-day breakfast in october as early tests were encouraging - dow jones, ci
2015-07-22: rt AT_USER mcdonald's all-day breakfast may debut nationwide by october:  (via AT_USER $mcd |nugt direxion daily gold miners bull 3x shares 52wk high$nugt $mcd $smn $gild #nugt #stocks #pennystocks|as
2015-07-23: "2015 will be the first time americans spend more on eating out than #groceries" AT_USER AT_USER // $mcd $eat $txrh $cake|mcdonald's q2 eps $1.26 us vs $1.23 $mcd|mcdonalds reports q2 eps $1.26 vs est
2015-07-24: chipotle can't compete with mcdonald's in one key area  via AT_USER $cmg $mcd|gg goldcorp, inc. 52wk low$gg $mcd $fit $cybr #gg #stocks #stock|mgee mge energy, inc. shares$mgee $xiv $mcd $sgyp #mgee #
2015-07-25: xrt spdr s&amp;p retail index day high$xrt $mcd $t $cef #xrt #share #tradeideas|afop alliance fiber optic products, inc. eod data$afop $aaoi $hyg $mcd #afop #stockmarket #tradeideas
2015-07-27: $nflx netflix $fslr $bidu $dis $mcd $msft $fb $ebay $ea $aapl $avgo $goog $ecig $swks $fslr #goog #stock|rt AT_USER  subscribe now $spy $aapl $fb $igex $fdx $baba $fit $twtr $mcd $jnj $indu $xle $xlf 
2015-07-28: "if $mcd recovers and improves, it will have a negative impact on both $wen and $qsr" -senior sales director, global food supplier
2015-07-30: amzn  inc. stock message board$amzn $mcd $hznp $dyax #amzn #investing #invest|gpro gopro, inc. ideas$gpro $gdx $t $mcd #gpro #stockmarket #pennystocks|tza direxion daily small cap bear 3x shares day h
Answer:
Rise