Analyze the information and social media posts to determine if the closing price of $pep will ascend or descend at 2014-01-02. Please respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2013-12-17,0.7,1.0,-0.1,-0.7,-0.7,1.0,1.8,2.5,3.2,3.8,4.1
2013-12-18,-1.0,0.2,-1.8,1.2,1.2,-0.5,0.5,1.1,1.8,2.4,2.8
2013-12-19,-0.5,0.2,-0.8,0.3,0.3,-0.7,0.1,0.6,1.3,1.9,2.3
2013-12-20,-0.3,0.4,-0.4,0.2,0.2,-0.7,-0.2,0.3,1.0,1.5,2.0
2013-12-23,0.6,0.6,-0.5,0.1,0.1,-0.5,-0.4,0.1,0.7,1.3,1.8
2013-12-24,0.0,0.2,-0.3,0.2,0.2,-0.3,-0.6,-0.2,0.3,0.9,1.5
2013-12-26,-0.4,0.0,-0.5,0.5,0.5,-0.6,-1.2,-0.7,-0.3,0.3,0.8
2013-12-27,0.0,0.5,-0.3,0.3,0.3,-0.6,-1.3,-1.0,-0.7,-0.1,0.4
2013-12-30,-0.2,0.2,-0.3,0.2,0.2,-0.6,-1.3,-1.2,-1.0,-0.4,0.1
2013-12-31,0.0,0.5,-0.5,0.0,0.0,-0.4,-1.1,-1.3,-1.0,-0.6,-0.1


Answer:
Fall