By reviewing the data and tweets, can we predict if the closing price of $pm will go upwards or downwards at 2015-07-17? Please indicate either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-02,0.2,0.7,-0.3,-0.2,-0.2,-0.4,-0.0,-0.1,-0.4,-0.2,0.3
2015-07-06,-0.4,0.3,-0.6,0.0,0.0,-0.5,-0.1,-0.1,-0.3,-0.3,0.1
2015-07-07,-1.3,0.1,-1.8,1.5,1.5,-1.4,-1.6,-1.4,-1.6,-1.8,-1.4
2015-07-08,0.5,1.1,-0.1,-1.1,-1.1,-0.0,-0.5,-0.3,-0.4,-0.7,-0.4
2015-07-09,1.5,1.7,-0.0,-0.4,-0.4,0.3,-0.1,0.1,-0.0,-0.3,-0.1
2015-07-10,-0.2,0.8,-0.2,1.1,1.1,-0.5,-1.1,-1.0,-1.1,-1.4,-1.3
2015-07-13,0.0,0.4,-0.4,0.3,0.3,-0.5,-1.2,-1.2,-1.3,-1.5,-1.5
2015-07-14,-0.3,0.1,-0.5,0.4,0.4,-0.8,-1.3,-1.5,-1.5,-1.7,-1.9
2015-07-15,-0.3,0.3,-0.8,-0.0,-0.0,-0.5,-1.0,-1.4,-1.4,-1.5,-1.8
2015-07-16,-2.2,1.2,-2.3,3.2,3.2,-2.6,-3.5,-4.1,-4.1,-4.4,-4.7

2015-07-02: $ocls strong buy price target of $3 upgraded by maxim. 100%+ upside $xli $pm $fcx $nee $krft $ctl investors read
2015-07-04: rt AT_USER $pm’s central #asia trip to give impetus to trade, energy security 
2015-07-07: our stock pick on $ppch is up 370% for our subscribers, since our original release at .02! huge news:  $exmt $mine $pm
2015-07-11: $pm raises their dividen payment every 5th pay. they just paid 4 straight at $1. if history is an indication look for an increase next time.
2015-07-12: cnc centene corp. shares$cnc $pm $rf $tsla #cnc #tradeideas #nasdaq|mtb m&amp;t bank corp. investor opinions$mtb $jblu $pm $tso #mtb #stockmarket #nasdaq
2015-07-16: $pm:philip morris international second-quarter results send "buy ...:|csco cisco systems, inc. ask$csco $sdrl $abx $pm #csco #share #investing|commented on stocktwits: come on let's be positive, it ha
Answer:
Rise