Contemplate the data and tweets to guess whether the closing price of $pico will surge or decline at 2015-07-20. Please declare either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-06,1.9,3.2,-0.3,-1.9,-1.9,4.0,7.8,9.0,10.7,11.8,12.9
2015-07-07,1.5,1.5,-0.3,-2.2,-2.2,4.1,8.8,10.5,12.2,13.7,14.6
2015-07-08,2.7,2.8,-0.5,-3.2,-3.2,5.0,10.3,12.8,14.8,16.5,17.5
2015-07-09,1.1,1.1,-0.5,0.2,0.2,3.1,8.4,11.4,13.4,15.2,16.5
2015-07-10,-0.6,1.2,-0.7,1.5,1.5,0.5,5.5,8.9,10.8,12.7,14.0
2015-07-13,-2.9,1.3,-3.2,2.9,2.9,-2.6,1.2,5.0,6.8,8.8,10.2
2015-07-14,-4.6,0.9,-5.9,4.8,4.8,-5.9,-3.9,-0.4,1.5,3.3,4.8
2015-07-15,2.1,2.4,-0.6,-2.9,-2.9,-1.9,-1.7,1.7,3.9,5.8,7.4
2015-07-16,-0.3,1.3,-1.6,0.5,0.5,-1.1,-2.3,0.6,2.9,4.7,6.3
2015-07-17,2.3,2.3,-0.5,-1.9,-1.9,1.5,-0.6,1.9,4.4,6.1,7.8

2015-07-13: pico holdings fail say on pay vote after 55% of shareholders vote against $pico 
Answer:
Fall