Scrutinize the data and tweets to envisage if the closing price of $rex will swell or contract at 2015-07-13. Please affirm either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-06-26,-1.9,0.7,-2.2,2.0,2.0,-1.9,-2.9,-2.6,-2.7,-2.5,-1.6
2015-06-29,1.1,2.3,0.0,-2.3,-2.3,0.6,-0.4,-0.3,-0.5,-0.3,0.5
2015-06-30,-0.5,0.1,-1.4,1.2,1.2,-0.2,-1.4,-1.4,-1.7,-1.4,-0.9
2015-07-01,0.7,2.3,-1.5,-1.0,-1.0,0.6,-0.3,-0.5,-0.6,-0.5,-0.1
2015-07-02,0.5,1.4,-0.4,-0.6,-0.6,1.0,0.4,-0.1,0.1,0.1,0.3
2015-07-06,-0.0,0.7,-1.5,-0.4,-0.4,0.8,1.0,0.3,0.5,0.4,0.6
2015-07-07,-0.4,1.0,-2.3,0.4,0.4,0.4,0.7,0.0,0.1,-0.1,0.1
2015-07-08,1.4,3.2,-2.3,-1.8,-1.8,1.5,2.3,1.8,1.8,1.6,1.9
2015-07-09,-0.5,0.3,-2.5,1.7,1.7,-0.3,0.5,0.2,0.1,-0.0,0.1
2015-07-10,0.8,1.6,-0.2,-0.7,-0.7,0.2,1.0,0.9,0.6,0.8,0.8

2015-07-10: $rex - bank of new york mellon corp. (the) form 8.3 - rexam plc 
Answer:
Rise