Assess the data and tweets to estimate whether the closing price of $nvs will escalate or deflate at 2015-07-16. Respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-07-01,-0.1,0.8,-0.3,0.2,0.2,0.7,1.9,2.3,2.5,3.0,3.4
2015-07-02,0.0,0.2,-0.4,1.3,1.3,-0.8,0.5,0.8,1.1,1.5,1.9
2015-07-06,-1.1,0.4,-1.2,-1.2,-1.2,0.1,1.5,1.8,2.1,2.6,2.9
2015-07-07,-0.5,0.2,-1.8,0.6,0.6,-0.3,0.6,1.1,1.5,1.8,2.2
2015-07-08,0.4,0.7,-0.3,-0.1,-0.1,-0.0,0.4,1.1,1.5,1.8,2.2
2015-07-09,1.0,1.3,-0.0,1.0,1.0,-0.7,-0.7,0.0,0.4,0.7,1.1
2015-07-10,0.6,0.7,-0.2,3.2,3.2,-3.1,-3.6,-2.9,-2.7,-2.4,-2.1
2015-07-13,0.5,0.5,-0.3,0.9,0.9,-2.9,-4.0,-3.5,-3.4,-3.2,-2.8
2015-07-14,-0.7,0.1,-0.9,1.7,1.7,-3.3,-5.0,-4.9,-4.8,-4.7,-4.4
2015-07-15,0.9,0.9,-0.2,-1.6,-1.6,-0.7,-2.9,-3.3,-3.1,-3.0,-2.9

2015-07-01: $nvs novartis ag (adr) (nvs) looks at performance based pricing system ahead of ... 
2015-07-09: rt AT_USER after entresto, maybe innovation?  $nvs $cyad $amgn $agn $trvn $mrk
2015-07-13: watch: latest #pharma daily news round-up video - fda, $nvo, semaglutide, $abbv, imbruvica, $nvs, entresto
Answer:
Rise