Analyze the sentiment of this statement extracted from a financial news article. Provide your answer as either negative, positive, or neutral.
Text: External net sales from the printing business fell by 43.7 % , partly due to the termination of the printing contract between Ilkka-Yhtyma 's printing house I-print Oy and sector player HSS Media AB in December 2009 and the fall in printing prices .
Answer:
negative