Assess the data and tweets to estimate whether the closing price of $ups will escalate or deflate at 2014-01-17. Respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2014-01-03,0.4,0.8,-0.0,-0.2,-0.2,1.1,1.0,0.2,-0.1,-0.3,-0.5
2014-01-06,1.7,1.9,-0.5,-1.3,-1.3,1.8,2.1,1.6,1.2,1.0,0.8
2014-01-07,-0.2,0.8,-0.3,0.3,0.3,1.0,1.7,1.3,0.8,0.7,0.6
2014-01-08,0.1,0.3,-0.6,-0.1,-0.1,0.4,1.6,1.4,0.9,0.7,0.6
2014-01-09,0.1,0.4,-0.6,0.1,0.1,0.1,1.2,1.3,0.8,0.6,0.5
2014-01-10,-0.2,0.1,-1.2,0.4,0.4,-0.4,0.6,0.9,0.5,0.3,0.2
2014-01-13,1.4,2.3,-0.2,-2.2,-2.2,1.6,2.5,3.0,2.8,2.5,2.4
2014-01-14,-0.6,0.1,-1.3,0.7,0.7,0.6,1.4,2.1,2.0,1.7,1.6
2014-01-15,0.2,0.4,-0.3,0.1,0.1,0.3,0.9,1.8,1.8,1.6,1.4
2014-01-16,0.3,0.6,-0.4,-0.6,-0.6,0.6,1.1,2.1,2.3,2.1,2.0

2014-01-04: rt AT_USER institutional buying on weakness (fri): $spy $fb $htz $ups $ebay 
2014-01-06: potential united parcel service $ups trade has 2.05% downside protection (  )
Answer:
Fall