Assess the data and tweets to estimate whether the closing price of $pm will escalate or deflate at 2015-07-07. Respond with either Rise or Fall.
Context: date,open,high,low,close,adj-close,inc-5,inc-10,inc-15,inc-20,inc-25,inc-30
2015-06-22,-0.3,0.6,-0.4,0.6,0.6,-0.7,-1.2,-1.5,-1.0,-0.3,0.2
2015-06-23,1.1,1.2,-0.4,-2.1,-0.9,0.3,-0.1,-0.6,-0.1,0.5,1.1
2015-06-24,0.5,1.2,0.0,-0.7,-0.7,1.0,0.5,-0.0,0.4,1.0,1.7
2015-06-25,-0.2,0.5,-0.5,0.6,0.6,0.2,-0.1,-0.6,-0.3,0.2,1.0
2015-06-26,-0.0,0.4,-0.3,0.1,0.1,0.0,-0.1,-0.4,-0.4,0.0,0.7
2015-06-29,1.0,1.5,-0.0,-1.5,-1.5,1.1,1.4,1.2,1.0,1.4,2.1
2015-06-30,0.7,1.0,-0.2,0.1,0.1,0.7,1.3,1.2,0.8,1.2,1.8
2015-07-01,-1.2,0.0,-1.5,1.4,1.4,-0.6,-0.1,-0.3,-0.6,-0.3,0.2
2015-07-02,0.2,0.7,-0.3,-0.2,-0.2,-0.4,-0.0,-0.1,-0.4,-0.2,0.3
2015-07-06,-0.4,0.3,-0.6,0.0,0.0,-0.5,-0.1,-0.1,-0.3,-0.3,0.1

2015-06-28: $pm stock message board updated saturday, june 27, 2015 7:07:09 pm $cost $myec $uthr $rig 
2015-07-01: tbt 3d eye solutions, inc. ask$tbt $pm $panw $blrx #tbt #finance #share
2015-07-02: $ocls strong buy price target of $3 upgraded by maxim. 100%+ upside $xli $pm $fcx $nee $krft $ctl investors read
2015-07-04: rt AT_USER $pm’s central #asia trip to give impetus to trade, energy security 
Answer:
Rise