UEFA EURO 2024: Sustainability in the Host City Munich
UEFA EURO 2024 aims to set standards not only in terms of sport, but also in terms of sustainability. What measures are planned in Munich and in particular in the fan zone in the Olympic Park.

Overview: These measures will be implemented for UEFA EURO 2024 in Munich
According to the "Common Understanding" of sustainability for UEFA Euro 2024 developed by the host, state and football associations, the following priorities will be observed across all cities:
Climate-friendly mobility
Climate-responsible response to unavoidable emissions
Alignment of the tournament with the UN Guiding Principles on Business and Human Rights and the applicable national and international norms, guidelines and standards
Host City Munich is guided by these guidelines and has adopted local measures:
Establishment of a central platform for sustainability issues and initiatives in the fan zone in the Olympic Park: "FAIR PLAY ZONE" and implementation of the reusable packaging requirement
Definition of attractive cycle routes to the stadium
Predominantly digitalized advertising for EURO 2024
Upcycling of procured materials such as flags and banners

FAIR PLAY ZONE in the Fan Zone in the Olympic Park
All 51 UEFA EURO 2024 matches will be broadcast live on large screens in the Fan Zone in the Olympiapark. At the heart of the European Football Championships in Munich, the "FAIR PLAY ZONE" offers a central platform that brings together a wide range of sustainability topics under one roof.
In addition to municipal contributions in cooperation with various departments of the Munich city administration, content from associations, initiatives and civil society organizations will also find their place and raise awareness for a sustainable way of life with free hands-on activities, quizzes, exhibitions, workshops and much more.
Engagement Global's 17 Goals Mobile will also make a stop in the Munich Fan Zone on its tour through several host cities for UEFA EURO 2024 and will provide interesting facts about the 17 Sustainable Development Goals in a fun way.
With a holistic sports offer, all interested parties in the Fan Zone are encouraged to get active themselves.
The offer of free drinking water in the Fan Zone and the effective public communication of the existing drinking water fountains in the city area complement the activations.

Even more sustainability: digital advertising, upcycling and cycle routes
In order to get as many Munich residents and guests as possible excited about the event in an environmentally friendly way, the Host City is focusing on digital marketing. (e.g. exclusive advertising space at streetcar stops, passenger TV in the subway, bus and streetcar, digital advertising displays at the main railway station and at the airport). The aim is to reduce the amount of advertising material used.
The materials for the host city dressing, which were procured with the best possible consideration of sustainability criteria, are to be creatively upcycled after the end of the tournament. As was recently the case at UEFA EURO 2020, flags, banners and the like could be reused as pencil cases, backpacks or similar items.
Host City Munich is participating in the "Volunteer Academy" initiated by the German Foundation for Engagement and Volunteering and will offer the many volunteers various activities on topics such as inclusion, awareness, language and communication.
In addition, attractive cycling routes to the stadium will be defined and advertised.

UEFA EURO 2024: Major event with a sustainability approach
UEFA EURO 2024 in Germany should not only create tangible added value in sporting terms, but also socially beyond the tournament itself. In order to achieve this, UEFA, the DFB, EURO 2024 GmbH, the federal government, the federal states and the host cities, including the city of Munich, have defined a common understanding of a sustainable UEFA EURO 2024 in advance.
Based on the UN Guiding Principles on Business and Human Rights and the UN Sustainable Development Goals, the organizer, host and host cities have for the first time adopted a joint, holistic and sustainable approach to the preparation and staging of a major sporting event.
A comprehensive understanding of sustainability is to be achieved with measures and projects at all levels in the areas of "Environment and Climate", "Good Governance", "Society" and "Health and Physical Activity".
The developed "Common Understanding" is available here

Munich hosts the event for the second time in a row
The city of Munich is the first city in history to host two consecutive European Football Championships. Major sporting events such as UEFA EURO 2024 have an immense global reach and attract millions of people. While fostering passion and enthusiasm for sport, they also face the challenge of considering their impact on the environment and social sustainability.
As part of this, a wide range of measures are being developed to bring the high standard of sustainability in Munich to the tournament on the one hand, and to make a sustainable legacy for the city tangible from the tournament on the other. In this way, the city of Munich is further strengthening its role as a cosmopolitan and tolerant host of major events in the fields of sport, art, culture and joie de vivre.