Albärt the teddy bear is the UEFA EURO 2024 mascot
The mascot of UEFA EURO 2024 in Germany is a teddy bear and his name is Albärt! Two weeks after the presentation, he got his name through a vote.

On behalf of the Department of Education and Sport
This article about the UEFA EURO 2024 in the host city of Munich, one of 10 host cities of the European Football Championship in Germany, was commissioned by the Department of Education and Sport (RBS). The content was coordinated between the RBS and muenchen.de, the official city portal.
EM mascot: Fans vote for Albärt as the name
The football family has decided and named the mascot for UEFA EURO 2024 Albärt. The teddy bear follows in the illustrious, oversized footsteps of Berni, Goaliath, Rabbit and Kinas, who were all UEFA EURO mascots.
Bärnardo, Bärnheart and Herzi von Bär were also on the final ballot. In the end, Albärt came out on top with 32% of the votes.  UEFA.com users and schoolchildren across Europe voted as part of the UEFA Football in Schools programme.
Just under a year before the start of UEFA EURO 2024, the mascot was presented to German fans for the first time before the national team's friendly match against Colombia on 20 June 2023 in the Arena AufSchalke. However, Albärt made his debut the same morning at a primary school in Gelsenkirchen to inspire children across Europe about football and its values.

UEFA EURO 2024: Mascot pays tribute to teddy bear
A bear based on the popular teddy bear, which is believed to have first seen the light of day in Germany at the beginning of the 20th century, will ensure a great atmosphere and recognition value around the tournament. He will be involved in numerous initiatives and partnerships to inspire children across Europe to get more active, play football and embrace its values.
The mascot will embark on its #MakeMoves journey to schools across Europe, encouraging pupils to bring the mascot to life and get it moving through their own physical activity. Children will be able to create their own special skills and celebrations and have them transformed into mascot animations for the tournament using the latest motion capture technology.

Philipp Lahm and Celia Šašić: Mascot sends an important message
Philipp Lahm, Tournament Director of UEFA EURO 2024 and former captain of the German national team, said: "As a family man, I know how important it is to stimulate children's imaginations. With the introduction of our mascot, we hope to create a fun and likeable character that will inspire children to play football."
Celia Šašić, UEFA EURO 2024 tournament ambassador and DFB vice-president, added: "You can't lay the foundations for exercise, enjoyment of the game and team spirit early enough. It's great to see UEFA inspiring the next generation to build self-confidence, lead an active lifestyle and understand the importance of team spirit - all important lessons that will shape their future. This mascot will convey this important message.