“Münchner Modepreis” – the Munich Fashion Award
In 2016, 2018, 2020, and 2022, the City of Munich presented selected graduates from Munich’s fashion schools with the prestigious "Münchner Modepreis".

Award for young fashion designers 2016–2022
New chapter – the MUNICH FASHION AWARD
MUNICH FASHION AWARD
From 2024, the award will be known under its English name, the MUNICH FASHION AWARD, and will be aimed at European designers working with sustainable concepts.
Individual awards for the ready-to-wear and accessories categories are planned for the Munich Fashion Award. The European Sustainable Fair-Fashion Award with a Tech Twist. In addition, City of Munich cooperation partners will introduce innovative technological solutions to help make the fashion industry value chain more sustainable.
The new MUNICH FASHION AWARD aims to help talented European designers accelerate the fashion industry’s transformation into a more sustainable sector, and also raise awareness of Munich as a center for fashion and innovative technological solutions for a sustainable future.
You can find more information at munichfashionaward.com (website launch planned for April/May).

Look back at the Munich Fashion Award 2016–2022
Munich’s fashion industry has a long and rich tradition and is an important part of the broader design sector. The city is particularly popular as a location for training in the fashion sector. Several training courses and qualifications are available for young designers. The Deutsche Meisterschule für Mode and the AMD Akademie Mode & Design are fashion and design schools with an international reputation.
Raising awareness
  The Munich Fashion Award has helped draw attention to creative talent, qualifications and training provision, and gifted young designers in Munich. 
Nominations and prize money
  Four top graduates from each of the previous two years from Munich’s training institutions were chosen and invited to submit their graduation collection (multi-piece outfits). The prize money for the three best-placed nominees from Munich’s fashion schools and the Publikumspreis (“Public Award”) were intended to help fund the next stages of the winners’ careers.
Publikumspreis for Sustainability
  The City of Munich places great emphasis on sustainable resource management. For this reason, in 2022, the Munich Fashion Award set participants the additional task of creating an “upcycling collection outfit” made of, for example, residual material, old clothes, and returns.
The young designers’ upcycling outfits were exhibited in Munich city center and members of the public voted for their favorites online. The Publikumspreis for Sustainability included prize money.
The Munich Fashion Award jury was made up of industry experts with a deep understanding of the sector’s opportunities and development. The committee evaluated the submitted outfits with respect to sustainability, innovative design, and materials.
At various times, the jury consisted of Christiane Arp (Editor-in-Chief VOGUE Germany), Christian Beck (Head of Design Etienne Aigner AG), Dennis Braatz (Fashion Feature Director VOGUE Germany), Doris Hartwich (founder and owner HARTWICH), Andrea Karg (founder and CD Allude), Isabell May (MD Mytheresa), Mirjam Smend (CEO GREENSTYLE munich), Annette Roeckl (CEO ROECKL Handschuhe & Accessoires), Johnny Talbot and Adrian Runhof (TALBOT RUNHOF), Professor Barbara Vinken (LMU), Daniel Wingate (Fashion Director ESCADA SE Germany), and Susan Wrschka (designer s.oliver Germany and Vice-President VDMD).
The Munich Fashion Award was launched in 2015, after the City Council granted approval. It was awarded four times in total, in the years 2016, 2018, 2020, and 2022. The Department of Labor and Economic Development organized the award.