In 2002, IBM acquired PwC consulting. In 2003 it initiated a project to redefine company values. Using its Jam technology, it hosted a three-day Internet-based online discussion of key business issues with 50,000 employees. Results were data mined with sophisticated text analysis software (eClassifier) for common themes. Three emerged, expressed as: "Dedication to every client's success", "Innovation that matters—for our company and for the world", and "Trust and personal responsibility in all relationships". Another three-day Jam took place in 2004, with 52,000 employees discussing ways to implement company values in practice.
What did employees discuss at the  second Jam event put on by PwC consulting in 2002?
{'text': 'ways to implement company values in practice', 'answer_start': 590}