The early 1990s marked the softening of urban R&B at the same time alternative rock emerged and traditional pop saw a significant resurgence. This in part led to a widening of the market, not only allowing to cater to more niche markets, but it also became customary for artists to make AC-friendly singles.
What decade saw the emergence of alternative rock?
{'text': '1990s', 'answer_start': 10}