HIV/AIDS has become a common subject for the mainstream media since it possesses a tremendous impact on public opinion. The media fraternity looks into HIV AIDS for sensationalism and quite a broad area on the epidemic. This is a common concept when you are working to combat a disastrous and growing emergency like HIV/AIDS and to use every tool that is available at your disposal.
HIV/AIDS is the worst epidemic humanity has ever faced. It has spread further faster and with more catastrophic long term effects than any other diseases. Department of HIV/AIDS prevention and care possesses a health relationship with the media.
The media being radio, television and newspapers all wrap stories both pessimistic and affirmative on the issues of HIV as well as promoting prevention programmes and strategies on HIV AIDS. In the course of advertising, the department has expanded an enduring affiliation with the media and they have a radio program with a call in slot at Yarona FM and RB2 and offer interviews on various health issues.
Advocacy of HIV/AIDS scenario by and in various forms of media has become a vital part of implanting knowledge, understanding and acting as an institution of oversight, restraint and collaborative efforts. With all that need be said, the media association offers the DHAPC satisfactory media coverage and in strengthening the relationship, there is an annual media workshop held to sensitize media practitioners on developments and experiences in the prevention of HIV AIDS.