We need to recognize that for at least most of the next decade the real battle will be to win over public opinion and influence the policy makers. Unfortunately, standing between us and the public most of the time is the media. And the press seems to have bought the alarmist line, hook and sinker. They thrive on reinforcing the alarms  am often asked about the press. The question is usually something like ‘is the press biased or ignorant?’ My answer is: Yes they are e have to try to deal with a long-term education process and a long-term lobbying process. […] And, most important, we must work hard to communicate on these issues in terms that can be understood by non-technical individuals. We must remember we are trying to educate the public and policy makers.