A lot of people like to say well Todd, you are in the hands of big oil or you’re an anti-environmentalist, but I consider myself an environmentalist of all sorts, I care about the beach, I care about the successful evolution of humankind and the planet. But the truth is you have to focus on environmental goals that are achievable cost effective and have a measurable benefit and if the cost outweigh the benefits it doesn’t make sense to charge ahead on an emotional and heart tugging issue like saving the planet.