Addressing these and the other long-term issues we face will require that we do a better job of convincing others — Politicians and the public alike — of the merits of our case. To do that, we’ll need to draw on a third ‘C’ — cooperation. In dealing with important issues in the past, we’ve been most effective when we’ve kept a clear focus on our common interest. The coalition we formed to defeat with Btu tax is an excellent example. On that issue, we brought together various groups within the industry. We mobilized our employes. We gained the support of small business. We worked with other trade groups and associations. And we even picked up the support of a wide range of energy consumers. In the end, we all came together and cooperated to defeat an ill-conceived and onerous proposal.