Alan Moran is writing a feature article for the December 1997 edition of the IPA Review. It draws from three contemporary pieces of work: the revamped ‘blue book’ prepared by ACIL on the cost & benefits of smoking, a recent article by Robert Bork defending people’s choice to smoke and the Alan’s analyses in ‘Soaking the Poor’. The article will address the issues from the viewpoint of the economics and morality of individual choice.