This just in from treehugger.com… in referring to the new Americaspower.com campaign, they write: ‘Cheap, secure, local fuel and lots of it! Just don’t mention that climate change thing.’ I hate to bring this up… but I’m pretty sure we did With a name like ‘tree hugger’ (and for the record I’ve hugged my share of trees) it’s not surprising that they have a definitive view of the how things should be if they were king. And in a perfect world, most of what they advocate seems hard to disagree with. However, we don’t have the luxury of dealing with how things should be, and are faced with the very real challenges of how things are Fact: 50% of our electricity comes from coal and we need to invest in the technologies to use our most abundant energy resource as cleanly as possible. But I’m not here to argue that point today Today’s post deals with this… how in the world can our ad be accused of not mentioning ‘that climate change thing’? Just read the next line from our New York Times ad very closely and judge for yourself ’We’re also investing in the development and deployment of technologies to capture and store  — a greenhouse gas. If treehugger.com needs more direct language than that in our ads we’re all ears. In fact, here’s everyone’s chance… how would you have directly addressed  in our ad differently? I thought we did a great job, but maybe I’m wrong????