Average citizens ‘understand’ (recognize) uncertainties in climate science; recognition of uncertainties becomes part of the “conventional wisdom”Media ‘understands’ (recognizes) uncertainties in climate scienceMedia coverage reflects balance on climate science and recognition of the validity of viewpoints that challenge the current “conventional wisdom”Industry senior leadership understands uncertainties in climate science, making them stronger ambassadors to those who shape climate policyThose promoting the Kyoto treaty on the basis of extent science appears to be out of touch with reality Current Realit nless ‘climate change’ becomes a non-issue, meaning that the Kyoto proposal is defeated and there are no further initiatives to thwart the threat of climate change, there may be no moment when we can declare victory for our efforts. It will be necessary to establish measurements for the science effort to track progress toward achieving the goal and strategic success.